2024 Overview
The 12th edition of Seafood Expo Asia was held at Sands Expo & Convention Centre from 4-6 September 2024. The three-day Expo brought together:
qualified industry professionals from 4,530 countries including 80 countries 46 exhibiting companies from 345
Satisfied Buyers with Purchasing Authority
92%
considered Seafood Expo Asia to be important to their business
89% were satisfied with Seafood Expo Asia
72% have purchasing authority
3 out of 4 attendees planned to attend again next year
Average expected spend of approx. US$260k over the next year as a result of attending the event
Buyer Testimonial
Participating in the Expo has significantly benefited our business by providing us with access to a wider range of sustainable seafood suppliers, improving our sourcing capabilities, and ultimately enhancing the variety and quality of products we offer to our customers.”
– PURCHASING OFFICER, FISHMAN FOODS | AUSTRAL IA
Top Reasons to Attend Seafood Expo Asia
See new products/innovations Identify new opportunities/markets
Seek potential business partners
Source new suppliers
Keep up to date with market trends
*Based on 2024 post event data
This event can contribute to business growth by providing opportunities for new sources, new products, new technology and connecting people.”
– SOURCING AND PROCUREMENT DIRECTOR, CIRCLE LINE FOODS CO., LTD | THAILAN D
Visitor Profile
Top Visiting Countries
*Including Brunei, Cambodia, Timor-Leste, India, Indonesia, Laos, Malaysia, Myanmar, Philippines, Singapore, Sri Lanka, Thailand and Vietnam
Visitors Industry
Here in the show, we’ve really been encouraged by the passion of the customers we’ve seen and connections we’ve made. The first couple of days have been fantastic, very busy with some really quality people come to do business here, which has been amazing.”
The exhibition visitors were vetted seafood professionals. The visitors were seriously seeking new products, new suppliers and new opportunities.
OCEAN UNION | INDONESIA
2024 Sample List of High-Volume Buyers
FOOD SERVICE/ HOTEL/ CATERING/ RESTAURANTS
• ABR HOLDINGS LIMITED | SINGAPORE
• CUISINE SOLUTIONS ASIA | THAILAND
• DIAN XIAO ER GROUP PTE LTD | SINGAPORE
• GATTEN KOREA | SOUTH KOREA
• JUMBO GROUP | SINGAPORE
• LONG JOHN SILVERS | UNITED STATES
• MGM MACAU | MACAO SAR
• MX CATERERS (ASIA) PTE. LTD. | SINGAPORE
• PT NAILI BOGA INDONESIA | INDONESIA
• RE&S ENTERPRISES PTE LTD | SINGAPORE
• ROYAL SEAFOOD INTERNATIONAL TRADING COMPANY LIMITED | VIETNAM
• SATS LTD | SINGAPORE
• SELECT GROUP PTE LTD | SINGAPORE
• SHIKI OISHII PTE LTD | SINGAPORE
• SODEXO | SINGAPORE
• SUSHI EXPRESS GROUP PTE LTD | SINGAPORE
• SUSHI TEI | SINGAPORE
DISTRIBUTORS/ WHOLESALERS
• ARTISAN FINE FOODS PTE LTD | SINGAPORE
• CLASSIC FINE FOODS | HONG KONG SAR
• CJ FRESHWAY CORPORATION | SOUTH KOREA
• CP AXTRA PCL | THAILAND
• EBISHO CORPORATION | JAPAN
• FISHMAN FOODS | AUSTRALIA
• JAPANESE CONSUMERS’ CO-OPERATIVE UNION | JAPAN
• MIDA FOOD DISTRIBUTORS, INC. | PHILIPPINES
• NTC WISMETTAC SINGAPORE | SINGAPORE
• ORIENTAL PARTNERS LTD. | HONG KONG SAR
• PIAU KEE MARINE SDN BHD | MALAYSIA
• SMSI/SYSCO | HONG KONG SAR
• SURYA FOODS | UNITED KINGDOM
• YAMAE GROUP HOLDINGS CO LTD | JAPAN
RETAIL
• BIG C SUPERCENTER CO., LTD | THAILAND
• CENTRAL FOOD RETAILS CO., LTD | THAILAND
• DFI RETAIL GROUP | SINGAPORE
• EB SERVICES COMPANY LIMITED | VIETNAM
• E-MART | SOUTH KOREA
• HOMEFARM INTERNATIONAL JSC | VIETNAM
• ITM ALIMENTAIRE INTERNATIONAL | THAILAND
• LIDL & KAUFLAND ASIA PTE. LTD | SINGAPORE
• NTUC FAIRPRICE CO-OPERATIVE LTD | SINGAPORE
• PARKnSHOP (HK) LIMITED | HONG KONG SAR
• SHENG SIONG GROUP | SINGAPORE
• YONGHUI SUPERSTORES CO., LTD | CHINA
IMPORTERS
• AQUA STAR PTY LTD | AUSTRALIA
• CIRCLE LINE FOODS CO.,LTD | THAILAND
• COMERCIAL MARIMEX S DE RL DE CV | MEXICO
• FAST FRESH INTERNATIONAL TECHNOLOGY DEVELOPMENT GROUP CO., LTD | CHINA
• I FOOD CONCEPT (I.F.C) CO.,LTD| THAILAND
• INDOGUNA SINGAPORE | SINGAPORE
• JOHNSON SEAFOOD CO., LTD | TAIWAN
• MILLION (FAR EAST) LIMITED | HONG KONG SAR
• NIPPON GOURMET TRADING COMPANY LTD. | MACAO SAR
• OCEANIC SYNERGY HOLDING SDN BHD | MALAYSIA
• POSEIDON SEAFOOD INTERNATIONAL TRADING LIMITED COMPANY | TAIWAN
• TSUKIJIKANISHO CO.,LTE | JAPAN
• VIKING GROUP | SOUTH KOREA
• W FOOD SOLUTIONS | THAILAND
Exhibitors
NEW PAVILIONS FROM Japan, Morocco and Saudi Arabia 345 EXHIBITING COMPANIES FROM 46 COUNTRIES
90% OF PARTICIPATION COME FROM ABROAD*
24 COUNTRY & REGIONAL PAVILIONS
NEW EXHIBITOR REPRESENTATION FROM Azerbaijan, Brazil, Denmark, Morocco, New Caledonia, Qatar, Scotland, Sri Lanka, Venezuela
Exhibitor Profile
According to 2024 Exhibitors…
93% considered Seafood Expo Asia to be important to their business
90% were satisfied with the quality of visitors to their stands
85% were satisfied with Seafood Expo Asia
US$1.4M
Average value of sales expected to generate over next 12 months as a result of exhibiting
Top Exhibitors’ Countries/Regions of Origin from Abroad*
*Outside of Singapore China, Canada, Ecuador, India, Japan, Papua New Guinea, Spain, Taiwan, United State, Vietnam
*Based on 2024 post event data
We did the exhibition since 2022, last year and this year as well, and we found that the show is growing, the quality of visitors is increasing… It’s a great gateway to Southeast Asia and that’s the reason we started exhibiting here.”
– EXHIBITOR, PARTNER SEAFOOD INC | CANADA”
Exhibitor Testimonial
The Expo is giving us a very high quality, in terms of leads, in terms of conversation, so the conversation and the development with potential clients…have been a lot quicker, we were able to go into deeper conversations.”
– EXHIBITOR, ALPHA AQUA A/S | DENMARK
Event Highlights
Conference Sessions
Seafood Expo Asia featured a comprehensive conference program focused on pressing industry topics. Industry leaders and experts shared their insights on the latest market trends, challenges and opportunities, including:
The Seafood Expo Asia’s conference program was very useful for my work, including market trends in Asia and sustainability.” – SUSTAINABILITY STRATEGY DEPT. , BRAND STRATEGY DIVISION, JAPANESE CONSUMERS’ CO-OPERATIVE UNION | JAPAN
Culinary Demos
A series of onsite culinary demonstrations educated buyers on the perfect way to source, select and prepare Japanese seafood products, including scallops, octopus, tuna, madai and buri.
Product Showcase & Tasty Kitchen
The Product Showcase and Tasty Kitchen highlighted a wide range of worldwide seafood products ready for the Asian market. Buyers found sourcing inspiration in an engaging environment, alongside opportunities to sample them too.
Seafood Excellence Asia Awards
The Awards recognize the best new seafood product for the retail or HORECA (hotel/restaurant/catering) sectors represented at the Expo. Vinh Hoan Corporation (Vietnam) won the 2024 Best New Product award.
Seafood Party
A fun and effective networking event, where exhibitors, select high-volume buyers and invited guests had the opportunity to connect while enjoying wine and premium seafood hors d’oeuvres prepared by the finest culinary talents.
Young Chef Challenge
Seafood’s most promising culinary talents, with the guidance of established culinary masters as mentors, competed in 3 rounds of cook-offs at Seafood Expo Asia. Keefe Chew, Junior Sous Chef at Naked Finn was crowned winner of the 2024 Challenge.
2024 expert judges included:
• Eric Neo, Executive Chef, Capella Singapore
• Hirofumi Imamura, Chef/Owner, IMAMURA
• Ken Loon Tan, Founder, Naked Finn
Oyster Challenge
Oyster enthusiasts and skilled chefs competed in three intense rounds of challenges. The team from Pan Pacific Orchard Singapore was the winner of this year’s Challenge.
Event Highlights
Business Matchmaking Program
The Program facilitated connections between exhibitors and Key Buyers/ high-volume importers, fostering valuable business introductions.
Sample list of the Participating Key Buyers/ High-Volume Importers:
• AQUA STAR PTY LTD | AUSTRALIA
• BIG C SUPERCENTER CO., LTD | THAILAND
• CENTRAL FOOD RETAIL | THAILAND
• CJ FRESHWAY CORPORATION | SOUTH KOREA
• CP AXTRA PCL | THAILAND
• EB SERVICES COMPANY LIMITED | VIETNAM
• FISHMAN FOODS | AUSTRALIA
• E-MART | SOUTH KOREA
• ITM ALIMENTAIRE INTERNATIONAL | THAILAND
• JAPANESE CONSUMERS' CO-OPERATIVE UNION | JAPAN
• NIPPON GOURMET TRADING COMPANY LTD. | MACAO SAR
• PARKNSHOP (HK) LIMITED | HONG KONG SAR
• PIAU KEE MARINE SDN BHD | MALAYSIA
• POSEIDON SEAFOOD INTERNATIONAL TRADING LIMITED COMPANY | TAIWAN
• PT NAILI BOGA INDONESIA | INDONESIA
• ROYAL SEAFOOD INTERNATIONAL TRADING COMPANY LIMITED | VIETNAM
• SMSI/SYSCO | HONG KONG SAR
• SURYA FOODS | UNITED KINGDOM
• YONGHUI SUPERSTORES CO., LTD | CHINA
• And many more!
– COMMERCIAL DIRECTOR, I FOOD CONCEPT (I.F.C) CO., LTD | THAILAND Buyer Testimonial
I’ve met many suppliers whose products I can import and launch into the Thai market. Every single year I come and find a new one—it’s very good! The Business Matchmaking Program is very useful, I’ve met over 12 suppliers and 50% of them have potential for launching in Thailand.”
According to 2024 Key Buyers:
100% considered the event important
98% were satisfied with event
88% planned to attend next year
82% came to the event to source new suppliers
76% came to the event to see new products/innovations
Key Buyers reported an average expected spend of approx. $527k over the next year as a result of attending the event.
*Based on 2024 post event data
We participated in the Business Matchmaking Program… this year we were able to secure 11 meetings, and some of them were very beneficial with some of the companies that we have been trying to meet... We feel that it was a good investment for us that we were able to come. We will definitely be returning next year.”
– EXHIBITOR, GRUPO AQUAMAR | HONDURAS
10–12 SEPTEMBER 2025 / SINGAPORE / SANDS EXPO AND CONVENTION
For questions about exhibiting: Cass Ng: sales-asia@seafoodexpo.com | +1 207-842-5517
For general questions about the event and registration: info-asia@seafoodexpo.com