December 2018 by Divyansh Infomedia

FOODANDBEVERAGE MATRIX RNI No: MAHENG/2018/75095

MONTHLY NEWSPAPER FOR F&B INDUSTRY Volume 1 / Issue 10 / Mumbai / December 2018 / Pages 20 / INR Rs 50/-

NOVEMBER COMMODITY PRICES FALL, LED BY DECLINE IN PALM, VEG OIL PRICES

lobally traded food commodity prices declined in November, led by marked drops for palm oil and other vegetable oils. This was stated by the Food and Agriculture Organization (FAO) of the United Nations (UN). The FAO Food Price Index averaged 160.8 points for the month of November, down 1.3 per cent from October and 8.5 per cent from a year earlier. The index, an indicator of the monthly change in international prices of a basket of food commodities, is now at its lowest level since May 2016. The FAO Vegetable Oil Price Index hit a 12-year low, declining 5.7 per cent from October. Large palm oil inventories and abundant supplies of soy and sunflower oils fuelled the decline. The FAO Cereal Price Index, covering wheat, coarse grains and rice, dropped 1.1 per cent during the month, reflecting large export supplies of wheat, intensified export competition for maize and new crop arrivals of rice. The FAO Dairy Price Index declined for the sixth consecutive month, falling 3.3 per cent Contined to page no 8

December 2018 |Food And Beverage Matrix

FOODANDBEVERAGE MATRIX

MONTHLY NEWSPAPER FOR F&B INDUSTRY Dear Readers,

Editor’s Note

On behalf of “Food and Beverage Matrix”, I would like to thank all of you for your continuous support. As India’s very own Khadhya Khurak Exhibition is all set to leads the campaign to help our Indian businessmen grow their footprints in the world market with more than 1100 Exhibitors and expecting footfall of more than 1 million visitors, the awareness of benefits of using Indian made products is growing steadily. Further to this The Agriculture Export Policy, 2018, aimed at doubling agricultural exports, has been approved by the Union Cabinet. The Cabinet has also approved the proposal for the establishment of a monitoring framework at the centre, with commerce as the nodal department,

with representation from various line ministries/departments and agencies and representatives of concerned state governments, to oversee the implementation of the Agriculture Export Policy.

Exports of agricultural products would play a pivotal role in achieving the goals, set for improving the situation of farmers in our nation. It also aims at integrating Indian farmers and agricultural products with the global value chains. The Agriculture Export Policy has a vision to harness the export potential of Indian agriculture, through suitable policy instruments, to make India global power in agriculture The objectives of this policy includes:-doubling agricultural exports from the present (over $30 billion) to over $60 billion by 2022, diversification

of our export basket, destinations and boost high value and valueadded agricultural exports including focus on perishables, promoting novel, indigenous, organic, ethnic, traditional and non-traditional agricultural product exports, providing an institutional mechanism for pursuing market access, tackling barriers and deal with sanitary and phyto-sanitary issues. Strategic and operational recommendations of Agricultural Export policy are aligned to make this a great success.

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Best of Luck! Please keep sending us your valuable suggestions with your expectations & feedback to manan@ tresbonconsulting.com. For more articles you may also log on to our website and enjoy reading any time. Thank you Manan Bajaj

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December 2018 |Food And Beverage Matrix

MB SUGARS SWEETEN WORLD’S LARGEST CHOCOLATE MUD PIE IN GOA

B group had partnered with ‘The Prince of Chocolates’, celebrity chef Varun Inamdar to create Guinness record history on August 3, at Dr Shyam a Prasad Mukherjee Stadium, Taleigaon, Goa. The group together with celebrity chef Varun Inamdar had attempted the Guinness World Record for creating the largest chocolate mud pie weighing one tonne with a diameter of over 6 feet. The challenge which was led by Inamdar included many chefs from Goa and culinary professionals and was done on August 3 at Trinity’s flagship showcase – the 15th Annual India Hospitality + F&B Pro International Expo 2019. We are in the business of specialty Sugar since 1997 and catering to Food, Bakery and Hospitality Industry. Thus

it comes naturally to us that we should aim at a record related to food. The reason we chose a chocolate mud pie this time around is because Goan's love sweets and desserts,” says Marketing Director Mr. Samyak Lodha. The current record for the largest chocolate mud pie was set at 500 kilograms. “We decided that instead of just barely breaching the benchmark, we should breach it well and thus decided to attempt double the weight. In this way, the record will hopefully stay for a long time,” says Mr. Lodha.

Over 2200 pounds (1000 Kgs) of ingredients were used into

making the mud pie, which included Castor Sugar & Icing Sugar sponsored by MB Sugars. A specially fabricated vessel and oven of 8 feet was designed by Mr. Pradeep Panchal of Kitchen Mall over the last 18 months. This has been electrically coiled. Mr. Nitin Deore (Consumer Product Division Head) and Mr. Hidayat (Mumbai & Goa Bakery Business Head) from MB were present for the event. “There is a lot of mixing, cutting involved and there were plenty of chefs joining in. We also had people from Goa University, Agnel Institute Of Food Crafts & Culinary Sciences among others and getting all these stake holders together was a challenge” says Mr. Deore.

MARKETING DIRECTOR SAMAYAK LODHA, MB SUGARS

After serving the mud pie to the audience, the rest of it was then distributed to various charities around Goa through the Food Bank for the Poor.n

FOOD MANUFACTURERS NOT HAPPY WITH THE NEW REGULATIONS ON ADVERTISING AND LABELLING

he Food Safety and Standards Authority of India (FSSAI) had issued new regulations controlling advertising and label claims for food products, restricting the use of words and phrases such as natural, fresh, original, traditional, authentic, genuine and real. Detailed technical guidance is included within the regulations setting out the manufacturing process that must be followed for such terms to be used to promote these foods. Under the new rules, if such words are part of a brand name, a disclaimer not less than 3mm in size needs to be printed stating: “This is only a brand name or trademark and does not represent its true nature.” According to FSSAI, the rules “are primarily aimed at restricting an open-ended use of these words/phrases by food businesses on frivolous grounds. The text of the Food Safety and Standards (Advertising and Claims) Regulations 2018, says: “Every food business operator and marketer while advertising and publishing or disseminating marketing communication meant for promotion or sale of any article of food including labelling claims shall comply.”

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Food And Beverage Matrix | December 2018

RICH’S TO EXPLORE THE WORLD OF YOUR CHOCOLATY CREATIONS A special product for your special customersRich’s chocolate bettercreme With mouth-watering desserts comes the need of a quality product. One that holds a distinctive offering and superior taste. At Rich’s, they did exactly that and crafted a rich icing and filling to make world class cakes and desserts. 1. 2. 3. 4. 5.

ich Graviss Products Pvt. Ltd. came into existence following the collaboration between M/s Rich Products Corporation (USA) and Graviss Food Solutions Pvt. Ltd. (India). Rich Graviss Products Pvt. Ltd. Pioneered the non-dairy topping category in India with the launch of Rich’s Whip Topping in 1996 that sparked a revolution in Bakery industry in India, as it became the first-ever and the largest-selling non-dairy whip topping of the country and is vastly recognised for its focus and dedication to provide value added solutions to the Bakery Industry. Since then, the market reputation and business growth has only elevated. Rich’s has a repertoire of more than 2000 products that became the back bone for food operations world over. More than 70 years of heritage have made the Rich’s brand synonymous to words as “Quality and Standards” in the Bakery Industry. Today, Rich’s produces a wide range of products for both the bakery as well as the food service segments. Bettercreme is a unique non-dairy product with a heavy mouth feel and good stability. It’s ideal for making colourful and robust cake decorations in bakery preparations. Rich’s has recently launched a new variant of Bettercreme, named-Rich’s Chocolate Bettercreme.

Relish a rich mouthfeel with outstanding stability. Ideal for Icing, perfect for filling. Good Stability. Increases Shelf Life of your cakes and desserts. Goes well with savory products.

Applications: • • • • • • • •

Cake Decorations Ice-Cream Cake Frosting Cupcakes and Tarts Croissants and Doughnuts Shape Cakes Chocolate Mousse Cake Frosting Chocolate Fudgen

December 2018 |Food And Beverage Matrix

INDIAN TRADERS WORRY ON ILLEGAL IMPORT OF VIETNAM’S PEPPER

group of Indian spice traders and planters have expressed their deepest concern over the uncontrolled and illegal import of Vietnamese pepper coming in India through Sri Lanka at lower rate of duty which falls under the South Asian Free Trade Area and IndoSri Lanka Free Trade Agreement damaging the Indian economy of spices. The spice consortium claims that imports of Pepper from Vietnam via Sri Lanka at Minimum Import Price (MIP) of Rs. 500 per kg were more than a thousand ton in September, and in October it crossed 1,500 tons. And most probably, it is fear that the figure has crossed 2,500 tons in November.

To protect the interests of pepper growers in December 2017, the Union government imposed an MIP for pepper at cost, insurance and insurance (CIF) value of Rs. 500 per kg. This protection was imposed on the proposal of the state-run spices board that cheaper imports of pepper is putting excessive strain on the domestic market. Import duty on pepper was fixed at 70% to protect the interest of the Indian farmers but concessions were granted to Sri Lanka under SAFTA, ISFTA and ASEAN agreements Kishor Shamji, coordinator of the Kerala Chapter of Indian Pepper and Spice Traders, Growers, Planters Consortium said, “Sri Lankan government was working against the interest of Indian pepper farmers by giving Vietnam Pepper the ‘Certificate of Origin’ of Sri Lankan pepper under the guise of value addition”.

are violating the Foreign Exchange Management Act rules and cheating the Customs by showing wrong purchase invoices at minimum import price to overcome MIP restriction for pepper import. Both ways either India is losing the foreign exchange or the MIP rules are being flouted which were implemented to protect the pepper farmers,” he said.

“If the Indian importer is not paying the Sri Lankan exporter the value to the tune of MIP, which means they

He emphasized that the exporters are not only dodging the import duty at discounted rate of 52% from ASEAN

but even the goods and services tax which is at 5% is being evaded and the entire smuggled consignment of pepper is being traded in all the markets of India. The Hassan-based Consortium of Black Pepper Growers Organisations also expressed similar views that alike exploitation of the Saarc agreement is going on through Nepal and Bangladesh and imports have doubled after the imposition of MIP.n

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The regulations also ban the use of words or phrases like ‘homemade’ and ‘home cooked’, which according to the notification “may give an erroneous impression to the consumer”. Furthermore, the notification must give specific quantities of ingredients like sugar, salt and vitamins to back any claims for products that are said to be “low” or “high” in a specific ingredient. Non-compliance with these regulations, which must be followed from 1 July next year, would result in penalties of as much as INR1m (US$14,254), said the FSSAI notification. Indian food manufactures are not happy with the rules and will be pressing the government for changes before they are enforced. They are collecting comments from their members including multinational corporations and will make a representation to the government within the next two months. Brahma K Gurbani, president of the Indian Confectionery Manufacturers Association in Mumbai said, “The area on the label is not sufficient for all these kind of declarations and the new disclaimers and extra labelling requirements could affect sales and are worrying: “We hope that the July 2019 deadline for its implementation would be extended,” he said. Although the existing packaging and labelling regulations already regulate advertising and claims, it was important to create a new explicit regulation because these days lot of companies are misleading consumers, claimed FSSAI.n

December 2018 |Food And Beverage Matrix

URGENT ACTION NEEDED TO ADDRESS SOIL AS IT THREATENS TO GLOBAL FOOD SECURITY: FAO

N Food and Agriculture Organisation (FAO) has called for urgent action to address soil pollution and contain the multiple threats it poses to global food safety and food security, as about 33 percent of all soils are degraded – and soils continue to deteriorate at an alarming rate. Thousands of chemicals, which are commercially produced on a large scale, plastic and electronic waste as well as non-treated wastewater can all become a source of soil pollution, paving the way for the pollutants to enter the food chain with serious consequences for the human health and well-being and for the planet. According to Deputy DirectorGeneral Maria Helena Semedo, FAO, soil acts as a filter for contaminants. But when its buffering capacity is exceeded, contaminants can enter the environment and the food chain. This undermines food security by making crops risky and unsafe for consumption.” Human activities are the main source of soil pollution and must adopt sustainable soil management

Union of Soil Science (IUSS), for his outstanding contribution to sustainable soil management.

practices, Semedo said, and called for greater political support and significantly increased investment towards healthy soils”. According to her, growing cities were producing mounds of garbage that end up in landfills and enter the soil. But up to 80 percent of this could be recycled. As technological progress accelerates, electronic waste is considered a new emerging threat to soils, FAO noted. Fifty million tonnes of e-waste were generated every year, making it one of the world’s fastest growing pollution problems affecting our soils. FAO encourages people to donate or recycle old devices rather than throwing them away. While agrochemicals can help meet the world’s growing demand for food, they leave a “legacy” of soil pollution and degraded agro-ecosystems, FAO said.

Nearly 60 percent of agricultural top soils in 11 European countries contain residues of multiple persistent pesticides, said the UN agency, calling on governments to promote the responsible and sustainable management of agrochemicals. One third of the plastic produced globally ends up in our soils with plastic particles then entering the food chain and the environment, said FAO. Stronger environmental policies and regulations were needed to prevent the use of excessive packaging and chemicals by industry. However, we can all also contribute to solving the problem by simply carrying a reusable bottle and grocery bag, and buying products with reduced or recycled packaging. During the World Soil Day ceremony, the Glinka World Soil Prize 2018 was awarded to Professor Rattan Lal, the President of the International

Lal has been listed among the World’s Most Influential Scientific Minds (2012) and among the top one percent of all researchers in agriculture. His scientific work has notably contributed to soil organic carbon restoration and improvement of soil structure but also played a major role in converting science into policy and decision-making, FAO said. The Glinka World Soil Prize, named after the pioneering Russian scientist Konstantin D. Glinka, was established by the Global Soil Partnership with the support of the Russian Federation in 2016 and honours individuals and organizations whose leadership and activities have contributed to the promotion of sustainable soil management and the protection of soil resources. This year the Russian Federation has also approved the financial contribution of $2 million to support the activities of the Global Soil Partnership in its second phase (2018-20).n

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from October, as large stocks and increased availability of export supplies - especially from New Zealand - led to lower price quotations for butter, cheese and whole milk powder.

Other Products: Green Peas, American Sweet Corn, Mix Vegetables, etc.

The FAO Sugar Price Index defied the downward trend, rising 4.4 per cent in the month. The increase was mostly due to a significant production decrease expected in Brazil, which has also lowered the share of sugarcane used to produce sugar to 35.8 per cent from almost half-a-year ago. The FAO Meat Price Index came in marginally lower, with only bovine meat prices rising during the month.

Updated forecasts for cereals output and trade

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FAO also released a new Cereal Supply and Demand Brief, marking down its forecast for world cereal production in 2018 to 2,595 million tonne, some 2.4 per cent below the record high reached last year. The new forecast figures do not incorporate recent and significant Contined to page no 16

December 2018 |Food And Beverage Matrix

FSMA-PREVENTIVE CONTROLS FOR HUMAN FOOD

his article is definitely going to be of interest for industry fellow dealing in exports to USA as this gives you an overview of “The Current Go¬od Manufacturing Practice, Hazard Analysis, and Risk‐ based Preventive Controls for Human Food regulation intended to ensure safe manufacturing/processing, packing and holding of food products for human consumption in the United States and further to this even other GFSI Approved Standards also getting aligned to FSMA requirements. BRC Food Version 8 is also aligned to it and now no need to wait for USFDA Inspection to happen, how can voluntary Certification by choosing additional module along with BRC Food audit or selecting later at any point of time, when your business need it.

it helps to focus attention on the most important areas to prevent food safety issues rather than reacting to problems as they arise. Preventive control programs are structured to work in conjunction with and be supported by other relevant programs such as Good Manufacturing Practices (GMPs), good agricultural practices and good transportation practices as the basis for food safety management system. Successful application of preventive controls approaches not only helps to ensure regulatory compliance, but also minimizes the risk of producing products that can harm consumers! Traditional HACCP was developed for U.S. space program in the 1960s. One of the main advantages of the HACCP concept is that it enables food operations of all sizes to move away from a philosophy of control based primarily on the end product testing (i.e testing of product failure), to a preventive approach whereby potential hazards are identified and controlled in the food processing environmental (i.e of prevention of product failure). Because of the limitation of end‐product testing necessary to provide assurance that the food was safe, the focus shifted to preventing hazards through product formulation and process control in a risk‐based manner. The concept was called Hazard Analysis and Critical Control Point (HACCP). Since then, HACCP implementation expanded

those leading to microbiological spoilage, eventually it was applied to all issues of product safety associated to biological, chemical or physical hazards. It has been observed that there is an increasing interest in application of HACCP technique to identify product quality defects (e.g. particle size, color, taste, texture) and to determine appropriate “control measures”. It is recommended that

These preventive controls address not only CCPs, but also controls for hazards related to food allergens, sanitation, suppliers and others requiring a preventive control considering biological, physical, chemical (including radiological) or economically motivated food safety hazards. The preventive controls approach also recognizes that critical limits- “A maximum and/or minimum value to which a biological,

Preventive Food Safety System where both food safety and quality are included, there should be clear distinction between safety and quality and it should be understood by food operation. It has been observed that in most of the sector, industry choose to hide or under rate the risk related to suppliers to avoid putting up controls on suppliers, really a challenging one but with Supply Chain Preventive Control as one of key preventive control, industry need to change the approach and really spread out their expectation and need within the supply chain be spreading knowledge through trainings, interactions and continuously monitoring compliance at supplier level. However, the preventive controls process incorporates controls beyond those managed as process‐related CCPs in the HACCP framework.

chemical or physical parameter must be controlled at a CCP to prevent, eliminate or reduce to an acceptable level the occurrence of a food‐ safety hazard” may not be required for some preventive controls. The broader term, parameters and values, supports identification of a frequency or other metric to assess compliance, rather than setting a precise minimum or maximum value to which a parameter must be controlled. Further, immediate corrections (like re-cleaning a line before start up) may be more appropriate than formal corrective action involving product risk evaluations for some preventive controls. Finally, the extent of validation activities (or demonstrating the controls actually work) may be less rigorous for some preventive controls than others.

Preventive Controls more than HACCP The FDA Food Safety Modernization Act (FSMA) Preventive Controls for Human Food rule is launched from September 2016 and regulation requires that certain activities must be completed by a “preventive controls qualified individual (PCQI)”.A proactive and systematic approach to food safety emphasizing the preventive controls approach has been universally accepted and adopted throughout the world because

voluntarily in the food industry with the understanding that food safety is best assured if each producer & processor understands the significant hazards in their product and operation, and uses scientifically sound preventive controls to significantly minimize, prevent or eliminate the hazards. CCP was the major focus area. HACCP technique was developed initially to deal with microbiological hazards that affect product safety and also

FSPCA PCHF Course Anand, Gujarat Dec 6th-8th, 2018 and Schedule of Next Session Contined to page no 13

Food And Beverage Matrix | December 2018

December 2018 |Food And Beverage Matrix

DKSH SMOLLAN AND SIGNIFY ESTABLISH PARTNERSHIP IN THAILAND DKSH Smollan, the leading Field Marketing Services provider in Asia, has formed a collaboration with Signify (formerly known as Philips Lighting) in Thailand thus continuing its success story.

KSH Smollan and multinational company Signify today announced the formation of their partnership in Thailand. This collaboration is the first in South East Asia and will spearhead the collaboration into other countries in the region. DKSH Smollan is a joint venture between DKSH and Smollan formed in 2009. DKSH is the leading Market Expansion Services provider with a focus on Asia and Smollan is an international retail solutions provider delivering growth for retailers and brand owners across five continents. The joint venture, DKSH Smollan, provides retail execution, retail marketing, technology and retail advisory services to its clients across ten countries through its dedicated team of 4,900 specialists. Signify is a publicly-traded global company and world leader in lighting, providing its customers with highquality, energy-efficient lighting products, systems and services.

Smollan’s partnership with Signify first started in Belgium in 2015, when the two companies partnered to market and drive sales of Signify’s products. Today’s announcement of the expanded collaboration emphasizes the long-standing relationship between the two companies and reinforces the strong position and presence of DKSH Smollan in Asia. DKSH Smollan will provide Signify with the full suite of field sales and retail execution services, including product specialists and brand ambassadors in the do-it-yourself channel, as well as service Tesco and Makro outlets nationwide. DKSH Smollan will bring the industries’ best practices, knowledge, market intelligence and insights to further accelerate the business growth and expansion in Thailand for Signify. Alex de Groot, Global Commodity Manager at Signify, said: “We have chosen

DKSH Smollan, a strategic partner, to help us drive the Signify brand values. Through our partnership we see that DKSH Smollan has a passion for results, attention for detail and will take ownership for mutual destiny. With this collaboration, we want to leverage on their strong capabilities in field marketing and brand activation services to enhance the reach to our target audience.” Sean Leas, Managing Director at DKSH Smollan added: “We are thrilled to expand on our existing partnership with Signify. Given successful collaboration to date, we are confident that DKSH Smollan can continue contributing to the growth of Signify’s brand. Our ability to understand our clients’ needs and innovate, design and deploy customized solutions is what drives them to partner with us across geographies.”

About Signify Number one in conventional, LED and connected lighting. Signify is the world leader in lighting for professionals, consumers and lighting for the Internet of Things. Our energy efficient lighting products, systems and services enable our customers to enjoy a superior quality of light, and make people’s lives safer and more comfortable, and businesses more productive and cities more livable. With 2017 sales of EUR 7.0 billion, approximately 32,000 employees and a presence in over 70 countries, we globally unlock the extraordinary potential of light for brighter lives and a better world.

About DKSH Smollan DKSH Smollan Field Marketing is a joint venture

between DKSH and Smollan, established nine years ago in Malaysia, and has expanded across 9 additional markets in North and South East Asia. The joint venture centers on advancing and offering a more comprehensive retail solution offering across various markets.

About Smollan Founded in 1931, Smollan is a retail solutions company, delivering growth for retailers and brand owners across five continents. We cover every aspect of how brands are managed in retail environments through the creation and execution of leading solutions in field sales, retail execution, activation, information, and technology. Internationally recognized for our exceptional human platform of over 60,000 people and our sophisticated systems, we drive sales and create brilliant shopper experiences for some of the world’s most loved brands. For more information on Smollan, visit: www.smollan.com

About DKSH DKSH is the leading Market Expansion Services provider with a focus on Asia. As the term “Market Expansion Services” suggests, DKSH helps other companies and brands to grow their business in new or existing markets. Publicly listed on the SIX Swiss Exchange since 2012, DKSH is a global company headquartered in Zurich. With 825 business locations in 37 countries – 800 of them in Asia – and 31,970 specialized staff, DKSH generated net sales of CHF 11.0 billion in 2017. DKSH was founded in 1865. With strong Swiss heritage, the company has a long tradition of doing business in and with Asia and is deeply rooted in communities and businesses across Asia Pacific. n

Food And Beverage Matrix | December 2018

Contined from page no 10

analysis as requiring a preventive control. Monitoring, corrective action and verification procedures for each of the preventive controls identified must also be included in your plan as appropriate to ensure the effectiveness of the controls. A recall plan is also a required element of a Food Safety Plan when a hazard requiring a preventive control is identified. You are also required to maintain implementation records to document that you have implemented your Food Safety Plan. First step to understand and comply with Preventive Controls for

The Food Safety Plan is a dynamic document, which must be kept current if changes are made to the system or to equipment when new products are added, or new hazards are identified. Food Safety Plan includes hazard analysis, which is used to identify required preventive controls for the process, for sanitation, for food allergens and supply‐chain programs, where these are needed to address the hazards requiring a preventive control. These elements, along with a recall plan make up the Food Safety Plan. Many GMPs and other prerequisite programs are managed outside of the Food Safety Plan. While these are separate programs and may not require the same level of documentation as the elements of the Food Safety Plan, they are important. They are generally managed using standard operating procedures with documents and records kept as appropriate. Keep in mind that elements of GMPs that are not covered in the Food Safety Plan are still required. Under the Preventive Controls for Human Food regulation, the responsibilities of a “preventive controls qualified individual” include to do or supervise: 1. Preparation of Safety Plan,

the

Food

Human Food for any facility would be to have at least one Preventive Control Qualified Individual (PCQI). Attending FSPCA Preventive Controls for Human Food Course as per USFDA approved course curriculum is one way to become PCQI and the course are conducted by FSPCA Lead Instructors for Preventive Controls for Human Food Course,

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2. Validation of the preventive controls, 3. Records review and d) reanalysis of the Food Safety Plan. A written hazard analysis is the first required element in a Food Safety Plan. When the hazard analysis process identifies hazards requiring a preventive control, the written preventive controls portion of the plan must address relevant process preventive controls, food allergen preventive controls, sanitation preventive controls, supply-chain or other preventive controls. These are the preventive controls needed to control the hazards identified in the hazard

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December 2018 |Food And Beverage Matrix

THE ORIGIN OF OPERATIONAL EXCELLENCE : ALL ABOUT SIX AND SIGMA? with his brother bought a battery eliminator manufacturing unit and named it as Galvin Manufacturing Corporation.

LS Kannan

Associate Partner Paradigm Services Pvt Ltd

ix Sigma - one of the most talked about management concepts and widely applied business transformation tools in past 3 decades. In recent days, with improving awareness of customers, depreciating tolerance towards poor quality, heightened regulatory and compliance requirements, Six Sigma is becoming a must-be in many companies in developed countries and in emerging markets including India. As we discussed earlier, Six Sigma is having its root to the Pearl Harbour incident; got the attention and support among American industries when they were struggling to cope up with Japan. It also has a strong flavour of Juran - who advocated that every improvement in an organisation be undertaken as a Breakthrough Project. The principle of handling improvement as projects is still the heart of Six Sigma. In order to know the journey of six sigma, it is essential to know about Motorola Corporation.

Galvin Manufacturing Corp. to Motorola In the beginning of 20th century, radios were Americaâ&#x20AC;&#x2122;s favourite entertainment device. In those days, radios were designed to work on batteries. Then came eliminators, which helped to operate radios on electricity. In 1928, Paul Galvin along

Later, the company started manufacturing automobile radios and named them Motorolameaning sound in motion. In the decade that followed, the corporation grew by leaps and bounds. The company went on to manufacture radio equipment for military, police and space research organizations. As people connected themselves more with the product Motorola, Galvin Manufacturing Corporation was renamed as Motorola in 1947.

Motorola, the Giant Motorola manufactured car radio telephones for Bell labs. In fact, the first words spoken from the moon were spoken, transmitted and telecasted using Motorola equipment. In 1947, Motorola entered television manufacturing scene in a big way and rapidly captured market share. In 1960, they introduced 19 inch TVs and in 1963, introduced the revolutionary â&#x20AC;&#x2DC;Truly Rectangular TVs. Globally, Motorola held a pride of place in the military, law enforcement, the technology industry and household equipment.

This was when the realization dawned upon Motorola regarding quality of its manufacturing processes. Motorola realized the hard way that biggest impediment to organizational growth is lack of quality in its products and services. They realized that the success of Japanese companies was due to exceptional quality of their products. Motorola then started giving high importance to quality in all its products further to their realization that if they were to stay in business and compete with Japanese counterparts, they have to deliver great quality products.

Bill Smith's Proposal In 1981, when Bob Galvin (aka Robert William Galvin, son of Paul Galvin) took over the reins of Motorola, he challenged the company that each and every division have to register a 10 fold increase in quality of their manufacturing processes. In 1985, Bill Smith, then Senior Vice President of Quality of Motorola

use his thesis on Logical Filters as a methodology to eliminate defects in the manufacturing processes.

The MAIC & 6 Sigmas With a goal of eliminating the problem (rework in manufactured products), Mikel Harry and Bill Smith devised the Measure-AnalyzeImprove-Control (MAIC) as a fourstep approach to defect elimination. They proposed that every batch with the problem will be measured for the quantum of defects, analysed for causes of defects and improved upon. They claimed that by doing so, they could achieve highest levels of quality. In terms of statistics, they expected to reach an acceptance level of 99.99967%, i.e., only 3.4 defects would be produced against one million opportunities (to make defects). This is at the level of 6 in statistical sigma scale. That's how the MAIC framework acquired the name of Six Sigma methodology.

Japan's Impact However, by 1974, Motorola's TV manufacturing division encountered strong head winds and went into losses. Motorola sold off the division to Matsushita Electric Co. (now Panasonic). It was not the sale that impacted Motorola profoundly but the fact that the division became profitable under the new Japanese management within a short time. The TVs manufactured in the new brand met with rave response from the customers. Motorola found out that the reduced number of defects in the TV manufacturing process led to the unimaginable success of the Japanese brand.

released an article about the quality of Motorola products. In his research, he pointed out correlation between manufacturing defects (reworks) and warranty claims raised by customers. Using statistics, he claimed those products that had no defects during production had a long service life and resulted in more satisfied customers. Up to that point in time, reworks were a common phenomenon of manufacturing. These claims were acknowledged by Bob Galvin and others. They set out to identify way and methods by which defects can be eliminated. That was when the newly joined quality engineer from Arizona University Dr. Mikel Harry Ph.D. proposed to

Malcolm Baldridge Award Recall an earlier discussion on Deming Awards. Deming award was instituted in Japan by JUSE in 1957, later supported by Government of Japan. The award was named after Dr. Deming for his contribution in developing Japanese industrial quality and thus their economy. As a learning from Japan, the US Government instituted an award in 1987 (of course 30 years later) and named after Malcolm Baldridge. Yes! Motorola was one of the companies to receive the honor in 1988 (first year of awards). Find a news article on LA Times dated Nov 15, 1988. As per contractual obligation Contined to page no 15

Food And Beverage Matrix | December 2018 Contined from page no 14

in award application, Motorola willingly shared its secret of success to the world. Hurray, Six Sigma got delivered to the world!

Belt Nomenclature After resounding success of this methodology, Motorola began expanding the knowledge base with its suppliers. In this massive effort, Mikel Harry was assigned to improve the production process of one of Motorola's suppliers - Unisys Corporation, a manufacturer of circuit boards. He joined hands with the production incharge of Unisys Mr. Clip Amess. They chose a few interested employees from the company and decided to turn them into experts in Six sigma methodology. In order to attract talent, successful candidates were awarded the title of Black belt, much like the one awarded in martial arts. The nomenclature is adapted from belts provided in traditional martial art - karate. In 1989, Mikel Harry formed the framework of spreading the knowledge of six sigma across the organization through the Black Belt program in Motorola. As a result, the product quality has become everyone's responsibility and did not remain a responsibility of the quality department alone.

to obtain certification in six sigma. All management responsibilities were awarded to Six sigma certified staff. He firmly believed that focus on the economic benefits and sufficient cooperation given to the six sigma groups would enable to perform well.

GE and Jack Welch Taking a cue from Larry’s success, Jack Welch of GE invited him to deliver a speech at GE, in 1995. Larry took over the Six Sigma implementation at G.E. He quickly found that G.E was operating at 3 sigma quality level and if it could be

improved to 6 sigma, it would result in 10-15% savings which meant 7-10 million US$. From 1996 onwards, GE embraced Six sigma. Jack Welch wanted every manager to undergo six sigma training and participate in the six sigma initiatives. From a large organization, if GE had to grow into a Global conglomerate, Jack Welch believed that six sigma was the way. He wanted to achieve in 5 years the stellar cost savings achieved by Motorola over ten years. In this manner, six sigma methodologies found worldwide acceptance, adulation, and accreditation.

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December 2018 |Food And Beverage Matrix

Contined from page no 8

historical revisions made by China to its grain production estimates, for maize in particular, which are under review by FAO with an eye to updated assessments early next year. World rice production this year remains on course to reach a new high of 513 million tonne, representing a 1.3 per cent increase from 2017. By contrast, FAO lowered its forecast for global wheat output to 725.1 million tonne due to smaller-than-earlier expected harvests in Turkey and the Russian Federation. The projection for world production of coarse grains was also lowered, to 1,357 million tonne, due to downward revisions to barley and sorghum outputs. FAO expects greater planting of winter

wheat crops in the northern hemisphere as well as higher maize production in much of the southern hemisphere, although the prospects of a possible El Nino event impair the outlook in South Africa and the neighbouring countries. World cereal utilisation during the 2018-19 season is expected to rise by 1.3 per cent to 2,649 million tonne, led by stronger feed and industrial uses of maize. World cereal stocks are forecast to stand at 762 million tonne by the close of seasons in 2019, some 6.5 per cent below their all-time high opening levels. Maize inventories are anticipated to contract by 14 per cent, while wheat stocks should decline by at least 12 per

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cent. World rice stocks, by contrast, are expected to increase by 2.7 per cent to hit an historical high of 177 million tonne. International trade in cereals is still forecast to contract in 2018-19, though the decline, estimated at 1.1 per cent, is smaller than it was anticipated in November.n

NOMICS

AMUL TO HELP TRIPURA DEVELOP ITS DAIRY INDUSTRY

ripura is taking Amul’s help to develop a good dairy industry in the said, and regard to this Biplab Kumar Deb , Chief Minister of Tripura sought help from Amul India Ltd and hoped that help from Amul will solve the unemployment problem to some extent besides fulfilling the state’s demand for milk, A delegation of Amul India, headed by senior dairy expert S. T. Deshai called on Deb at his office and discussed the prospects of developing the dairy industry and milk-based economy in the state. The minister said his government wants to share experiences in running dairy industry with Amul which has a vast experience in the sector and asked Amul to help in implementing his plan of distributing 10,000 cows to farmers in rural Tripura. The state government had last month that it would launch a scheme for distributing 10,000 cows among 5,000 farmers to combat malnutrition and generate employment in the state.

Creamier Temptations

Tripura produced 1,74,260 metric tonnes of milk in 2017 and this year, a government notice said that steps would be taken for augmenting milk production at Gomati Milk Cooperative Limited.

Beyond Imagination

If Tripura become self-reliant in milk production then there will be no need for importing milk from other states and the money of our state will not go outside, said Deb and added that he hoped to have Amul’s full help to develop the sector.n

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December 2018 |Food And Beverage Matrix

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