CHAAYOS LAUNCHES CHAI FRAPPE, A REFRESHING TWIST ON THE CLASSIC MILK TEA

Chaayos, India’s largest and most loved chai cafe chain, has recently introduced a new summer beverage called the Chai Frappe, with an equally unique and refreshing campaign #AisaBhiHoSaktaHai. This refreshing Chai Frappe boasts a rare fusion of the kick of chai and the cool and creamy goodness of frappe, challenging the preconceived notion that chai should only be served hot. Urging people to think beyond their limitations, the #AisaBhiHoSaktaHai campaign celebrates creativity and innovation by challenging stereotypes, with an unconventional twist on what to expect at Chaayos.

Known for its innovative and unique tea offerings that cater to the taste buds of tea lovers across India, Chaayos has yet again demonstrated its commitment to pushing the boundaries of the traditional tea category with the launch of Chai Frappe. The Chai Frappe is an inventive twist on the classic chai, providing a refreshing and indulgent experience that is perfect for beating the heat. Chai Frappe is available in 3 refreshing flavours – Caramel, Dark chocolate and Magic spice.

The launch campaign showcases the beauty of the unexpected through a simple yet powerful tag line #AisaBhiHoSaktaHai, urging people to let go of their biases and open themselves up to new possibilities. Through its vibrant visuals and catchy tagline, #AisaBhiHoSaktaHai is a reminder that the world is full of endless possibilities, and that we should never be afraid to step out of our comfort zone and experience the extraordinary.

Exploring unexpected moments of magic, #AisaBhiHoSaktaHai features two short films as well as a series of engagements through a digital-led campaign. In the first film, we show two girls having a conversation at Chaayos, where one girl is snacking and the other one is having her Chai Frappe. Suddenly, one of them spots three monks performing Tai Chi inside the café holding chai cups. The girl excitedly calls out Chaayos mein ‘Tai-Chai’ ho raha hai! The conversation leads to the discovery of Chai Frappe and the realisation if Chai and Frappe can happen, then a Tai Chi class in a Chaayos café can also happen. The second film shows an astronaut standing in line for his cup of Chai at Chaayos. He is seemingly looking out of place in his spacesuit. As one on-looker gawks at the situation, his friend tells him anything is possible, including the unbelievable combination of Chai and Frappe, emphasising that #AisaBhiHoSaktaHai.

Nitin Saluja, co-founder of Chaayos, said, "We at Chaayos are thrilled to launch our newest product, the Chai Frappe, and our #AisaBhiHoSaktaHai campaign. This campaign aims to break free from the traditional stereotypes that limit our thinking, and encourages everyone to explore new horizons. Through #AisaBhiHoSaktaHai, Chaayos hopes to inspire their customers to challenge conventional thinking about chai and embrace new possibilities. The Chai Frappe is a perfect embodiment of this philosophy - a refreshing summer drink that blends two seemingly disparate elements to create something truly unique. The Chai Frappe is a testament to the brand's commitment to innovation and excellence, and we believe it will be a refreshing treat for tea lovers this summer."n