TO BEAT SUMMER HEAT, B NATURAL LAUNCHES REFRESHING TENDER COCONUT WATER

In an endeavour to provide nature’s best refreshment in a bottle, BNatural Juices & Beverages, one of the most loved and reputed brands of ITC Ltd. has introduced packaged Tender Coconut Water across India.

Internet search trend shows that, in the last three years,consumers are increasingly seraching for drinks that aid hydration. B Natural’s Tender Coconut water is a refereshing drink which assures hydration and provides relief from the sweltering summer. With no added sugar, no artificial flavour and naturally fatfree, it has been created keeping consumer’s choices in mind.

Sharing views on the launch of the product, Sanjay Singal, chief operating officer, dairy & beverages, foods division, ITC Ltd. said, “The packaged coconut water category has emerged as a promising segment in recent years driven by convenience & consistency vectors.

In fact, industry research shows that there has been a 22% growth in the households consuming bottled coconut water in the last 1 year. Our expertise in fruit beverage segment across sub-categories, inspired us to foray in this exciting segment with the launch of BNatural Select Tender Coconut Water. Our aim is to make the nariyal pani easily accessible to every consumer in this packaged format while ensuring the retention of best quality and taste.” positive outlook for the sugarcane crops about to be harvested in Brazil limited the upward pressure on prices, as did the decline in international crude oil prices, which reduced demand for ethanol.

The FAO Meat Price Index rose slightly, by 0.5 per cent. International bovine meat quotations rose, influenced by rising internal prices in the United States of America on expectations of lower supplies moving forward, while pig meat prices rose due to increased demand in Europe ahead of holidays. Despite avian influenza outbreaks in several large exporting countries, world poultry meat prices fell for the ninth consecutive month on subdued global import demand.n

The product will be available in two package sizes of 200 ml & 750 ml priced at Rs 60 & Rs 160 respectively,across India in supermarkets, hypermarkets, or mini-markets and e-commerce channels. n