INTERNATIONAL DEBUTS NEW RANGE OF PREMIUM CHEESE FOR ASIA PACIFIC MARKET

Somerdale International, the leading exporter of British cheese to over 50 countries around the globe, will launch a new luxurious range of blended and infused Westminster branded cheddars at FHA Food & Beverage.

The event taking place at the Singapore Expo between April 25 and 28, 2023, is expected to attract more than 40,000 trade visitors from across the Asia Pacific region and will provide a major opportunity for the company to showcase not only its new range but also ‘fly the flag’ for the very best in British dairy products in what is a fast growing export market for the Somerset based business.

Available in stunning 150g wedge pre-pack, the new range of blended and infused Westminster branded cheddars being debuted at FHA will include:

Westminster Champagne Cheddar –a premium classic English Cheddar Cheese infused with the subtle fruitiness of champagne

Westminster Truffle Cheddar – a wonderful English Cheddar Cheese blended with Truffles to give a genuinely luxurious flavour

Westminster Wholegrain Mustard & Ale Cheddar – a fine English Cheddar Cheese blended with wholegrain mustard & ale

They will be complemented by a Westminster Farmhouse Cheddar, a quintessential English Cheddar aged for over 10 months available in a 200g pre-pack.

In addition to the new Westminster range, visitors to the company’s stand will also be able to sample a comprehensive range of British cheeses including a powerful Vintage Cheddar and a creamy and mellow Double Gloucester both available in 1.5kg waxed wheels. While a range of sliced cheeses will also be showcased including Cheddar with caramelised onion and red onion chutney; Mature Cheddar with smoked cracked black pepper and Red Leicester with Scotch Bonnet chilli relish and dried red peppers.

Stephen Jones, managing director of Somerdale International, said, “Post the pandemic we are starting to see a steady recovery in our sales into the Asia Pacific and Chinese marketplaces. We are expecting to see strong interest from buyers from across the region seeking out not only traditional British cheeses but also new more contemporary cheeses featuring innovative blends, tastes and textures such as those featured in our new Westminster blended and infused Cheddars.”

“Somerdale already has an established presence in China and sees good opportunities to grow further in other markets including Singapore, South Korea, Thailand and Vietnam. The recent news that the UK will now be part of the Comprehensive and Progressive Agreement for TransPacific Partnership (CPTPP) will mean that British cheese will be eligible for zero tariff status in a number of emerging Asia Pacific markets and we hope will further boost sales,” concluded Jones.n

As part of the Millet Mahotsav series, the Ministry of Food Processing Industries, Government of India organised a 2-day Millets Fair-cum-Exhibition at the ICAR-Central Arid Zone Research Institute, Jodhpur, Rajasthan.

Rajasthan is the largest producer of millet in India contributing more than 16% share in India's production.

Gajendra Singh Shekhawat, Union Minister of Jal Shakti, Government of India and Member of Parliament, Jodhpur, Rajasthan, Prahlad Singh Patel, Minister of State, Food Processing Industries & Jal Shakti, Government of India and Kailash Choudhary, Minister of State, Agriculture and Farmers' Welfare, Government of India interacted with the millet-based food processors and tasted their products showcased at the exhibition organised during the event.

During the valedictory ceremony, the exhibitors were felicitated by the dignitaries. Speaking on the occasion, Gajendra Singh Shekhawat talked about the changing food consumption pattern and habits around the world with the introduction of ready-to-eat and ready-to-cook food products. He stated that the changing landscape poses an opportunity and millets can be incorporated in this dynamic environment.

Speaking about the food processing sector, he emphasised on the necessity of the next generation of farmers to be sensitised and trained in processing, value addition and marketing. In his address, Prahlad Singh Patel, Minister of State, Food Processing Industries & Jal Shakti, stated that with the declaration of the year 2023 as the International Year of Millets by the United Nations, the country has come a long way on the journey to restore the glory of millets under the leadership of Prime Minister Narendra Modi.

He also stated that earlier there were no scientific parameters to evaluate the various qualities of millets but with the advancement of technology, millets have now come to the forefront as a superior crop in all aspects. He spoke about benefitting the farmers directly and touched upon the importance of food processing as an important link to bridge the gap.

He added further by mentioning the need to boost the food processing sector of the country and the role of schemes like PMFME (Pradhan Mantri Formalisation of Micro food processing Enterprises) Scheme and PLI (Production Linked Incentive) Scheme in transforming the sector. He also emphasized Government focus on the creation of food testing laboratories to better the quality parameters which in turn would provide immense market scope for value-added products.

During his address, Kailash Choudhary, Minister of State, Agriculture and Farmers' Welfare mentioned about the efforts of Prime Minister Narendra Modi in taking Millets to the global scale. Talking about the health and environmental benefits of millets, he mentioned that India is the leading producer of millets and the farmers of the country should be encouraged to set up their own food processing units. He applauded the various schemes by the Ministry of Food Processing Industries, Government of India that have been designed to support and empower farmers and aspiring entrepreneurs of the country. He also urged the participants to take a pledge to use millets as part of their household meals and promote inclusion of millets.

The two-day event was aimed at bringing all the stakeholders of the food processing sector with a special focus on millets, on a common platform and encompassed a wide range of activities like exhibition and sale of various millet-based products, live kitchen, millet recipe demonstration, sharing of success stories, informative sessions on millet processing, interactive sessions between industry experts and micro food processing enterprises, SHGs, FPOs engaged in food processing followed by cultural programmes. The event witnessed an overwhelming response with more than 1000 participants attending the event including micro food processing enterprises, self help groups, farmer producer organisations, producer cooperatives.

The event also witnessed an exhibition showcasing various millet-based ready-to-eat Products like Sorghum and Bajra Puffs; Bakery Products like Sorghum Cookies, Foxtail Millet Cake, Muffins; ready-to-eat products like Millet Laddu, Instant Mixes like Sorghum Idli Mix, Multi Rawa Kesari; ready-to-cook products like Millet Flour, Millet Vermicelli, Pearl Millet Pasta and other products like Millet Khichdi by various Micro Entrepreneurs along with processing machinery.

The products were also open for sale, providing a great opportunity for the micro-entrepreneurs to not only participate in technical sessions but also generate revenue and forge partnerships for stronger market reach. Under the International Year of Millets 2023, an initiative spearheaded under the vision of Prime Minister Narendra Modi, the Ministry of Food Processing Industries, Government of India is organising Millet Mahotsav in 20 States and 30 Districts this year to create awareness about the benefits of millets and the immense scope it holds in regards to value addition and increased revenues for all the stakeholders involved across the value chain.

In addition to the Millets Mahotsav, a mega-food event World Food India 2023, is also being organized by the Ministry from Nov 3 to 5, 2023, at Pragati Maidan, New Delhi to provide a unique platform to all stakeholders i.e. producers, food processors, equipment manufacturers, logistics players, cold chain players, technology providers, academia, start-up & innovators, food retailers, to interact and have a dialogue.

The event is slated to be the biggestever congregation of dignitaries, global investors and business leaders of major global and domestic food companies which would put India firmly on the global food landscape. The Ministry of Food Processing Industries, Government of India also requests the participation and cooperation of all the stakeholders to make this event a grand success.n