WOX ENERGY DRINKS’ CLASSIC EDITION SETS NEW BENCHMARK WITH RS 10 CRORE REVENUE IN QUARTER

WOX Energy Drinks, the globe's leading energy drink brand, has announced that its Classic Edition energy drink has yielded a gross revenue of Rs 10 crore in just one quarter since its launch across India.

It has witnessed an overwhelming response across India with its rejuvenating golden yellow colour and instant energy boost. It has evolved as the preferred beverage for parties, sports events, and outdoor activities, offering unprecedented quality and taste that is on par with international standards.

Ajay Arora, COO, WOX, said, ''This is a historic moment for us. We are pleased by the incredible response that our Classic Edition energy drink has received across India. The exceptional response from our customers across the country is a testament to the outstanding quality and taste of our energy drink, which complies with stringent global regulations. We will remain committed to providing the best products and services to our customers and are grateful for their persistent support towards our brand.''

The energy drink is now available at local stores across India, furnishing customers with the perfect blend of swift energy punch and a refreshing flavour.

It is a brand by BCS Globals which boasts a distinguished lineup of energy drinks, such as the Absolute Black, BCAA, and Zero Edition. The renowned brand has carved a distinctive niche across 10+ countries globally and has consistently delivered exceptional quality products that adhere to strict global regulations.

According to team BCS Globals, the global energy drink market presently stands at an impressive $8 billion, with a steady Compound Annual Growth Rate (CAGR) of 7%. Recently, in an electrifying event, it unveiled its Classic Edition energy drink in the city of Pune with a compelling distribution and pricing strategy.

Founded in 2013, BCS Globals is a Dubai based leading turnkey Food & Beverages company that has successfully executed more than 100+ projects for the prestigious beverage brands across the globe. The company forayed into the energy drink space with the launch of WoX, the fastest emerging energy drink brand that has successfully captured its strong foothold in 10+ countries worldwide.

The brand has an exclusive product line of energy drinks with its 4 exclusive variants namely, Classic, Absolute Black, BCAA and Zero Edition. In 2023 the brand made its debut into the Indian Energy Drink market with the most compelling product, distribution and pricing strategy.n

SAVOUR THE FLAVOURS OF THE MIDDLE EAST AT AL SOUK: THE ARABIC FOOD FESTIVAL

Maharashtra Govt Proposes To Seize Vehicles Carrying Gutkha

K3 has announced the maiden edition of the Arabic Food Festival, Al Souk this Eid season. This spring, get ready to be transported to the vibrant streets of the Middle East as you indulge in a feast for the senses at the restaurant. The festival promises to be an exhilarating experience, featuring a plethora of flavours, aromas, and colours inspired by Levantine and North African cuisine, curated by the esteemed Chef Amjad, who has helmed some of the most iconic Middle Eastern kitchens in Palestine.

Guests can expect to indulge in a wide array of delectable dishes that will tempt their taste buds, ranging from classic favourites such as Levantine Mezze and Shawarma to exciting and exotic new flavours like Koshari, Moloukhya, Maqlouba, Waraq Enab, and much more. Each dish is meticulously prepared with the finest ingredients and infused with the rich notes of Zaatar, Zeit, and sumac, creating an explosion of flavours that will leave guests craving more.

In addition to the culinary delights, guests can also elevate their dining experience with a handcrafted selection of signature cocktails that are specially curated to complement the Middle Eastern flavours. So don’t miss this extraordinary culinary adventure that promises to take you on a sensory journey like no other.n

The Maharashtra Government is planning to prepare a proposal to seize the vehicles carrying gutkha illegally. Till now impounded vehicles carrying gutkha were returned to the vehicle owner if the vehicle owner went to court. But if the proposal comes through, the vehicles will be seized now.

In this regard, Food and Drug Administration Minister Sanjay Rathod gave instructions to the state officials in a meeting held recently in the Ministry of Food and Drug Administration.

As there is no such provision in the Food Safety and Standards Act 2006 regarding impounded vehicles, a proposal will be made to the Food Safety and Standards Authority of India, New Delhi, to enshrine this matter in law. The mìnister said that this will deter gutkha transporters and prevent illegal transport.

Since 2012, there have been regulations on the production, storage, distribution, transportation and sale of gutkha, pan masala, aromatic supari, kharra and similar products in the state. Vehicles carrying or stockpiling these controlled substances were subject to seizure by the Food and Drug Administration. However, impounded vehicles were returned to the vehicle owner if the vehicle owner went to court.n

The increasing trend of consuming organic food products along with healthy eating habits, especially among the young generation, is driving the demand for smoothies. According to the latest data provided by Fact.MR, a market research and competitive intelligence provider, the global smoothies market is estimated to reach a value of US$52.5 billion by the end of 2033, expanding at a CAGR of 6.8% during the forecast period (2023 to 2033).

Smoothies refer to thick beverages that are made by blending assorted vegetables, fruits, and other ingredients such as sweeteners, ice cubes, yogurt, seeds, milk, and herbal and nutritional supplements. They are rich in nutrients, including fibres and vitamins, and are easy to prepare and store for consumption. More people nowadays are also including green leafy vegetables such as lettuce, collard greens, spinach, and kale due to the increasing trend of green smoothies. These green smoothies are consumed to improve digestion, boost immunity, and minimise unhealthy food cravings.

Nutritional deficiencies and malnourishment have been affecting a large part of the population across several countries. However, over the years, due to improving economic conditions, these issues have been largely replaced with chronic diseases such as epilepsy and heart attacks, diabetes, obesity, strokes, and arthritis, especially in developed nations.

·According to CDC (Centers for Disease Control and Prevention), chronic diseases are one of the prominent health problems in the United States.

More people are becoming healthconscious and are adopting healthier lifestyles by making alterations to their everyday diets. There has been a remarkable shift from carbohydrateladen food products to healthy protein-enriched meals and snacks, in terms of demand. Furthermore, functional foods and beverages such as smoothies are also consumed by many people to meet their routine nutritional requirements.

Long working hours and hectic lifestyles are stimulating the demand for on-the-go-meal options, which, in turn, is strengthening the growth opportunities for market players. Key manufacturers are focusing on new product launches and strategic initiatives to drive market growth over the coming years.

Vegetables and fruits are used as major raw ingredients in the production of smoothies. Fluctuations in the prices of raw materials due to climatic changes can directly impact the cost of the final product. This is expected to restrain market growth to some extent.n