April 2018 issue by Divyansh Infomedia

RNI No: MAHENG14402/1324608

FOODANDBEVERAGE MATRIX

MONTHLY NEWSPAPER FOR F&B INDUSTRY Price Rs.50/-

April 2018 | Volume 1 | Issue 2

WILL PLASTIC BAN AFFECT FOOD INDUSTRIES? lakh people would lose their employment, with 2,150 plastic industrial units shutting down in the state. This will mean a loss of Rs 800 crore to the government in the form of GST revenue. Harshit Mehta – President of the Thermoformers and Allied Industries said that the government has given time of three to four months to manufacturers of plastic bottles therefore similar time

n a series of Clean India Mission use of plastics and thermacol is banned in Maharashtra. State government in its recent orders said that all types of plastic packaging items have been restricted from sale, use and manufacturing. Decision has said to come as cities of Maharashtra have suffered blocked drains results in floods. The ban is applicable in the whole state of Maharashtra for manufacture, usage, transport, distribution, wholesale, retail sale and storage, and thermocol decoration, plastic bags regardless of thickness, non-woven polythene and disposable products made from plastic such as spoon, fork, bowl, glasses, plates have been banned by the government. Ban applies even on street food sellers, cinema halls, restaurants, railways, public places, places of worship, grocery shops etc. The Govt. will impose fine of minimum Rs 5,000 and if further mutilated the offence can fine Rs 25,000 and three months of jail, the act against the offenders has been divided into two parts. The first is a synthesize offence, by which the offender has admitted to have violated the law and will be fined accordingly. The second type is when the offender does not admit the violation, they will be taken to local police station and a case will be registered against them.

Food Industry Manufacturers are emphasized considering the plastic ban. Plastic ban may lead to loss of capital and resources for food processing industries. Government has provided a month for manufacturers, producers, sellers, traders, retailers, and users to finish the existing stock of banned items. They may either hand it over to the local government body for scientific disposal or through sale to an authorized recycler. Saheb Bajaj of Punjab sind Dairy Products pvt ltd , had discussed with, “All India Plastic Manufacturers association,” “Indian Instituite of Packaging,” and with President, of Federation of Sweet Namkeen Manufacturers, Virendra Jain, Rajendra Agarwal, Haldiram Nagpur, and Ajit Mota of Mota chips. “All India Plastics Manufacturers Association (AIPMA) has assured that they are already taking all necessary measures to protect the rights of packers and taking all opinions”, said Saheb. AIPMA raised strong opposition to it. They said it adversely impacted their business and also the state’s economy as the ban would affect other industries too. According to the AIPMA, the plastic ban will result in a loss of Rs 5,000 crore to the plastics industry. It also said at least four

should also be given to those engaged in manufacturing plastic bags etc. There are over 3,000 manufacturers of plastic bags in Maharashtra. The manufacturers are prepared to participate in Extended Producers’ Responsibility (EPR) to ensure that no plastic garbage is seen on the streets. “The use of paper bags will automatically encourage cutting of trees. Any new Contined to page no 7

FOODANDBEVERAGE MATRIX

MONTHLY NEWSPAPER FOR F&B INDUSTRY Dear Readers,

Editor’s Note

I’m glad that to witness lot of nationwide activities going on for good reasons. FoSTaC is one of such initiative spreading knowledge about food safety at all levels in various sectors. As per the Directives of FSSAI, Training of all central and state licensed FBO’s as per FSS Act 2006 is mandatory. FoSTaC progressing aggressively in right direction under the right guidance and leadership and lot of of efforts from FoSTaC Team. Support from Industry members is also appreciable. From this platform, I would like to urge industry for promotion of requirement of FSS Training in your food chain and if possible observe this as mandatory in addition to holding of valid FSSAI License/Registration as per applicability, by the FBOs in the food chain. Your this step will boost this initiative a lot.

I believe, Nation can change if Nation wants, we are part of Nation, if we want change, we have to be part of change. Let us work for better today and tomorrow For our industry fellows, struggling with Root Cause Analysis of the problems at their end, we have included an article on Concepts of Root Cause Analysis, I hope it would be useful for many as I found many people not able to figure out the root cause of the problem.

Best of Luck!

Please keep sending us your valuable suggestions with your expectations & feedback to manan@tresbonconsulting. com. For more articles you may also log on to our website and enjoy reading any time.

Thank you Manan Bajaj

April 2018 |Food And Beverage Matrix

TELANGANA STATE GETS SPECIAL TURMERIC CELL With many sectors in the food industry receiving support from the government, even the spices segment is gaining impetus. Recently, Central Government has directed the Spices Board to open a special cell particularly for turmeric in Telangana state. In response to the latter’s repeated pleas to the centre for setting up a Turmeric Board for Telangana farmers. Union Minister for Commerce and Industry Suresh Prabhu in his letter addressed to Telangana Minister for Industries K T Rama Rao informed him that the mandate for production research and marketing of spices including turmeric vests in the Union Ministry of Agriculture which implements several programme for the production and development of spices including turmeric under the Mission for Integrated Development of Horticulture (MIDH) and concerned state Agriculture/Horticulture Departments. Export promotion and quality control activities in respect of spices including turmeric are being taken care by the spices board India. Prabhu said Spices Board has been directed to open a Special Cell for Telangana in the spices board office in Telangana for spices, mainly for turmeric. The establishment of a ‘Spices Park’ for turmeric with the support of State Government and possible support under the scheme of Trade Infrastructure for Export Scheme (TIES) being implemented by the Department of Commerce, could also be considered in case, the state government initiates the proposal.n

MARKETING DIRECTOR

OF MB SUGARS SAMAYAK LODHA

eople today are more health conscious than ever before. Customers want purity and hygiene more than any thing else. M B Sugars offers you a variety of specialty Sugar, untouched by hands, manufactured at India’s one and only Stainless Steel plant. It is a small wonder that purity & hygiene are MB’s hallmark. MB’s entire facilities viz. R&D, manufacturing, packaging, etc. are done with just one focus, to give a sweetness of purity. Welcome to the world of MB “Sugar” and add a sweet smile to your product, your happiness & your life. MB has a wide range of Product Offerings viz Icing Sugar, Fondant Icing Sugar, Light Brown Sugar, Demerara Sugar, Castor Sugar, Trimoline, Breakfast Sugar, Rainbow Sugar, Sugar Paste (Fondant), Candy Sugar, Sugar Cube & many more.

MB ROLL N MOULD SUGAR PASTE (Fondant)

MB takes pride to introduce Roll n Mould Sugar Paste, an edible icing used to decorate or sculpt cakes and pastries. This Sugar paste is also known as rolled fondant or ready to roll icing. MB Roll n Mould tastes great and works like a dream .It is firm and elastic, and makes rolling it out for covering your cake effortless. Furthermore, it can be made in any imaginable shape or form to be used as decorations such as flowers, bows or action figures. Roll n Mould is ideal for cake decorating professionals as well as home bakers. It can be used to cover cakes, to mold features, and create decorations for cakes. Its ideal for wedding cakes, theme cakes and party cakes. It is also useful to decorate a myriad of desserts including cupcakes, butter cookies or biscuits. MB Sugar paste is available in various colors like white, red, yellow, black, green etc.

MB LIGHT BROWN SUGAR

MB Light Brown Sugar is most natural form of sugar. It is hygienically manufactured, free flowing, rich in Calcium, Iron & other mineral salts. It is free from any colour or chemical. It can be used in daily home consumption in Tea, Coffee etc. Its Ideal For Brown biscuits, Cookies, cakes, pastries, ice creams, brown sweets like Gajak & others.

Full Page: 35 cm Height x 25 cm

Food And Beverage Matrix | April 2018

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avmor Ice Cream, a leading pure milk ice cream brand, has rolled out a new range of flavours customised to appeal to the Indian palate. It includes Chai Biscuit, Rose Petal Punch, Paan, Gulkand, Anjir, Ras Malai and Shahi Kheer. The new menu is curated as part of its customer-centric approach and in-depth

April 2018 |Food And Beverage Matrix

HAVMOR ICE CREAM UNVEILS INDIAN FLAVOUR RANGE, INCLUDING CHAI BISCUIT understanding of customer preferences. These flavours are classically designed with indigenous ingredients. With their introduction, Havmor aims to satiate its consumers with the taste and flavour of local sweets in the form of ice cream. Speaking about the launch, Chaitanya Rele, vice-president, head of marketing, Havmor Ice Cream, said, “This season our key focus was to introduce Madefor-India flavours that reflect the Taste of India.” “The customers will not only be able to savour the latest flavour innovations, but also be able to indulge in nostalgia that the traditional flavours offer,” he added.

“We have also involved the winners of our #TheCoolestSummerJob2017 in this endeavour. They have come up with flavours that are the perfect blend between contemporary and traditional,

and keep in mind what appeals to the local palate. Chai Biscuit and Rose Petal Punch are the innovations of these winners,” Rele said. Havmor has meticulously selected each ingredient to ensure that customers can choose from a host of flavours. The ice creams will be available in various categories, including kulfi, cups, novelties and signature tubs, with the prices ranging between Rs 10 and Rs 280. •

Chai Biscuit: A concoction of Indian herbs and spices covered with layer of biscuits on both sides. Chai, a ubiquitous Indian drink, is now available in the form of ice cream. Havmor is the first-ever ice cream brand in India to introduce a widely-consumed traditional drink in a unique way

•

Rose Petal Punch: A juicy ice candy prepared with rose petals

•

Paan: A special after-meal ice cream treat is a concoction of betel leaf, dates, gulkhand, fennel and fruits. As a mouth freshener, paan is consumed across Indian markets. This unique flavour is definitely going to lure ice cream enthusiasts with its luscious ingredients

•

Paan, Gulkand and Anjir Kulfis: These are new variants introduced under the category of kulfi. Paan Kulfi gives a real-taste of Indian paan, Gulkand Kulfi is prepared with gulkand, a sweet preserve of rose petals, and Anjir Kulfi is a combination of fresh anjir (figs) and cashews

•

Ras Malai and Shahi Kheer: The two Indian traditional sweets in the form of ice cream will delight the sweet lovers with purity of milk and loads of dry fruits. Ras Malai gives a perfect taste of the Bengali sweet, Rasgulla, while Shahi Kheer is a royal treat prepared with caramelised milk and loads of dry fruits

Today, Havmor has wide varieties and ranges under its portfolio. These include Premium Range, Signature Range, Blockbuster, Turbo Cones, 98 per cent Fat-free, 100 per cent Sugarfree, Ice Cream Cakes and Pastries, Ice Cream Sandwich, Assorted Candies, Ready-to-eat Cups, Novelties, Bulk Packs, Combo Packs, etc.n

Food And Beverage Matrix | April 2018

ITC’S AASHIRVAAD BECOMES RS 4,000 CR BRAND VENTURES INTO NEW SEGMENTS

MCG major ITC said Aashirvaad atta has become Rs 4,000-crore brand in wheat flour market with around 28 per cent share in the branded segment. The company as part of its expansion plans is also expanding brand Aashirvaad into new segments as milk and ghee in the dairy category, besides spices, instant mixes, ready meals etc. ITC Divisional Chief Executive Foods Division Hemant Malik said “Aashirvaad is India’s number one branded packaged atta with a consumer spend of over Rs 4,200 crore, The brand has been growing at the rate of 16-17 per cent CAGR over the last many years and we hope to continue this growth momentum.”

Branded wheat flour market is growing rapidly in India and around 60 per cent of households purchase wheat 25 per cent, loose wheat flour and balance 15 per cent buys packaged wheat flour. Malik said, “we are having 28 per cent share of that (packaged wheat flour). The company is now offering customised atta blends in wheat flour category in accordance with regional preferences; and in health segment, it has sugar release control atta, and multi grains etc. We have customised blends for different regions. We have also crafted variants in the health and wellness space which includes Aashirvaad Multigrain atta and Aashirvaad Sugar Release control atta.” The company has extended Aashirwad brand into cow ghee and also launched Aashirwad milk last month in Munger at Bihar. “Now the brand Aashirvaad has spices and salt. All the basic staple food, we believe that Aashirvaad brand has a great efficiency.” The company is leveraging its network of e-Chaupal and chaupal sagar to

source quality products from the farmers. It will also evaluate some other segments like maida, suji, besan for expansion of Aashirwad brand. Besides, ITC also exports Aashirwad atta to 32 countries, including US, Canada and Middle East, targeting the Indian

diaspora. The export is presently about 7 per cent of total sales. Clarifying on recent videos being circulated in social media platforms such as Whatsapp and Facebook alleging the company mixes plastic in Aashirvaad atta, ITC said those are ‘malicious’ and are ‘wrongly’

claimed. Malik said, “What is being shown as plastic in these mischievous videos is actually wheat protein which is a mandated component of atta by the FSSAI. Protein is an integral part of any atta/wheat. This protein is what binds the atta. Without this protein, it is not possible to roll chapattis. There is a court order issued in ITC’s favour which restrains the circulation of such fake videos on social media.”n

April 2018 |Food And Beverage Matrix

SOLAR COLD ROOM WITH TES TECHNOLOGY

MP GOVT LAUNCHES MOBILE APP TO MARKET ITS BLACK CHICKEN BREED “KADAKNATH”

mobile application to market rare chicken breed”Kadaknath” the chicken is popular for its taste nutritious value and high protein black meat. The Madhya Pradesh government has come up with the idea of the mobile app that aims to connect poultries that sale the breed with people from other part of the countries.

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Minister of State for Cooperatives Vishwas Sarang said, “Through this app, people can place orders for Kadaknath chicken from anywhere. Availability of Kadaknath chickens with the cooperative societies can also be seen on this app.” He said the app would provide marketing platform to 430 members of 21 societies in Jhabua and Alirajpur districts and that more societies are being added to this platform. “A Kadaknath chicken contains 25-27 per cent of protein in comparison with other breeds of chickens that contain 18 per cent protein. This breed is also known for its high iron content. The fat and cholesterol content is lower compared with other chicken,” the minister added. The app is developed by state Cooperative department, would be available on Google Playstore. The Kadaknath is popular mainly for its adaptability, and the good-tasting black meat, which is believed to have medicinal properties. Madhya Pradesh set up the first poultry farm for this breed of chicken in 1978 in Jhabua, but Chhattisgarh excelled in its production in a shot span of timen

Food And Beverage Matrix | April 2018

FSSAI TO LAUNCH CAMPAIGN ‘PROJECT DHOOP’ The campaign Project Dhoop will be implemented in alliance with the Central Board of Secondary Education (CBSE), the New Delhi Municipal Council (NDMC) and private firm Kwality Ltd, the regulator said in a statement.

ood Safety and Standard Authority India is on mission to spread awareness among children about Vitamin D that comes through natural sunlight intake of fortified food. FSSAI will soon launch a campaign ‘Project Dhoop’ that will help spread awareness. According to the survey 2016 that was conducted by National Health

Contined from page no 1

activity will require more water. The government should think about all these issues, before implementing the ban”, added Mehta. As per newly imposed ban customers will have to pay buyback price for the polythene of milk bags and water bottles. Milk dairies, retail sellers and traders will have to ensure such payback price printed on it and recycling and collection must be establish within three months from the date of notification. Consumers will be charged with 50 paisa and one rupee that will be refundable when customers return the milk pouches and water bottles for recycling. PET or PETE bottles must have less than 0.5 liters holding capacity and there must be a buy back deposit scheme price of Rs 1 and 2 on the bottles also to set up collection and recycling units within three months from the date of notification. Milk pouches over 50 microns thick, processed food wrappers, plastic used to cover medicines, forest and horticulture products, solid waste, tree saplings and the use of plastic for export purposes would be exempted from the ban”, said Ramdas Kadam State Environment Minister. An official from environment board said that decision is yet to be taken on plastic containers that are used for food parcels and other services. It will be clear when the notification is issued. The manufacturers or seller of compostable plastic carry bags shall obtain a certificate from the Central Pollution Board before marketing or selling for purpose. The decision of plastic ban may affect the employment of India as the ban will completely or moderately pressurize the industries to change its packaging.n

and Family, 70 per cent of pre-school children and around 50 per cent of women suffer from anaemia caused by iron deficiency. The source of Vitamin D is limited to sunlight and few non-vegetarian foods, hence fortifying foods is a necessary involvement, said by R K Marwaha, Senior Consultant and Head of the Department of Endocrinology.

Food Safety and Standards Authority of India (FSSAI) informed stakeholders about the projected campaign at an interaction on the issue of fortification. The campaign details are being worked out. Alarming 70 per cent of the Indian population consumes less than 50 per cent of the recommended daily allowance (RDA) of micronutrients. FSSAI CEO Pawan Agarwal said,

“Public health consequences of micronutrient deficiencies are serious. The message of food fortification hence needs to go out using various methods, to a variety of people.” Food fortification is simple, inexpensive yet priceless strategy that has been used across the world to effectively prevent vitamin and mineral deficiencies, he added. The FSSAI has notified the standards and launched a fortification logo +F’ to help consumers and businesses identify the fortified product. Santosh Karmarkar, an expert on folic acid deficiency said, it is the need of an hour to understand the importance of fortifying food with Vitamin D.”n

April 2018 |Food And Beverage Matrix

AMUL TO LAUNCH ‘HALDI DOODH’ & IRISH MOCKTAIL THIS SUMMER

he two new drinks are to be launch by Amul Dairy for the first time in India. The Kaira District Co-operative Milk Producers Union Limited popularly known as Amul Dairy has started production of the two new varieties of milk which will be available to consumers. The Gujarat Co-operative Milk Marketing Federation (GCMMF) the apex marketing body of all the district dairy unions of Gujarat that markets Asia’s largest milk brand Amul, will soon launch ‘Haldi doodh’ (turmeric milk) nationally. And to satisfy the taste buds of generation next Haldi doodh will be launched across the country with an ‘Irish drink mocktail’ both being introduced for the first time in the country. Amul Dairy’s managing director Dr K Rathnam, adding that the two new varieties are being manufactured at the Amul Dairy plant in Anand by utilising the milk union’s existing infrastructure. “We have capacity to manufacture 1.50 lakh units of each of this products,” he added.

“Haldi is already known as a superfood for its immunity boosting properties. Particularly with milk, it forms a centuries old ayurvedic remedy for a host of ailments,” said GCMMF’s managing director R S Sodhi. “Not just in India, ‘Haldi doodh’ is celebrated globally and is famously called ‘turmeric latte’. At times, with a host of medicinal properties, it acts as a household remedy,” he said. The Irish drink mocktail on the other hand is inspired from the famous Irish coffee having its origins in Ireland. GCMMF officials said, with the launch of the new milk based beverages, the country’s largest co-operative is targeting Rs 100 crore nearly 5 % of the total milk based beverage market. “We are confident that Irish drink is bound to disrupt the beverage category and become the new high of 2018,” the official added.n

Food And Beverage Matrix | April 2018

UFLEX FORMULATES REPROCESS EDIBLE OIL BARRIER PACKAGING

flex has developed a specialised formulation that renders barrier packaging for edible oil re-processable despite the presence of nylon and/or EVOH. According to JeevarajPillai, joint president, packaging and new product development, Uflex, Edible oil needs to be carefully protected from oxygen that makes it rancid. Barrier properties in a coextruded film for edible oil packaging are imparted by nylon and/or EVOH. However, it is the presence of these two elements that makes the packaging of edible oil non-reprocessable. Now, edible oil manufacturers will not need to worry and can easily fulfill their recyclability commitments by using barrier packaging with the Uflex formulation. According to data from the market research firm Euromonitor International, the edible oil category, which had overtaken dairy to become the largest packaged food segment in our country a few years back, grew at 25.6% to cross the Rs 1.3-trillion mark in 2017. Edible oil accounts for over 30% of the Rs 4.34-trillion packaged foods market in India. Thus, the potential is huge and we are fully braced to cater to the flexible packaging requirements of all edible oil playersded. Uflexgives prime importance to sustainable flexible packaging solutions and business processes. Ashok Chaturvedi, chairman and managing director, Uflex, said, I am glad to share that my R&D engineers have been able to develop a specialised formulation that renders barrier packaging for edible oil re-processable. Considering that edible oil category is the largest packaged food segment in our country, one can well imagine the massive global boost India as a nation will get in terms of sustainability and promotion of circular economy if it is able to reprocess all the barrier packaging for edible oil. This is a great victory for sustainability.”n

FOOD COMPANIES MAY HAVE TO CHANGE PRINTING NORMS

MCG companies including ITC, HUL, PepsiCo and Nestle may have to change their food package printing norms to safety issues with certain chemicals currently being used to print labels and packages. The Bureau of Indian Standards (BIS) is currently working on updating current standard norms for printing inks on food packages and several harmful chemicals, including toluene, may be banned with the new standards coming into effect. It has been banned in the food industry in several countries, while in others such as Sri Lanka, printing associations have voluntarily taken a stand to avoid it. Ashish Pradhan, CEO of the Indian arm of Siegwerk, a German firm that supplies printing ink solutions to companies said. “Around 80%

FMCG companies in India still use toluene-based solvents in packaging materials”. A Nestle India spokesperson said, “As a responsible corporate citizen, we are always committed to comply with all existing regulations and guidelines. As regards to your query, we ensure that all packaging material coming in direct contact with food is toluene free.” The company plans to stop using toluene altogether by 2018. “At Unilever, we design all our packaging based on product requirements, using global and local guidelines, and meeting consumer safety norms”, an HUL spokesperson said. However, studies have revealed that toluene can migrate between layers of packaging.

If the new norms are put in place, printing experts said, FMCG companies have to mandate the usage of toluene-free inks in their technical specifications of packaging material to their packaging suppliers. For instance, Swiss food giant Nestle has done the same in certain markets. “For the packaging suppliers, there is no requirement for any major capital investment to run toluene free inks,” said the industry experts. “The current printing equipment, which runs toluene based inks, can also run toluene free inks. It is difficult to estimate the cost implication of this transition as it depends on several factors like type of print job, type of equipment, printing expenditure, apart from ink cost. Having said this, it is important to keep in mind that the ink costs are a fraction of the total packaging cost of any product”n

April 2018 |Food And Beverage Matrix

CONCEPT OF ROOT CAUSE ANALYSIS - AN OVERVIEW many of us take the easily identified cause as Root cause and sometimes even clearly visible root cause is not addressed as it may be difficult to handle. This article may be of further interest for industry fellow dealing with Root Cause Analysis

t if observed that, industry have been struggling to resolve similar type of problems, although lot of efforts have been put to resolve the same. There is a repetition of problem, similar problem arises in similar or some other way again and again. The right reason behind this re-occurrence is Root causes of the problem not determined and taken care adequately. It may also be of interest to know that

Definition of Root Cause

For Practical purposes, root causes are…. • Specific underlying causes • Causes which we can reasonably identify • Causes that we have the ability to resolve • Causes where we can think of effective solutions to prevent recurrence • “ Root – Cause analysis is a thinking process that makes use of data a variety of sources to identify the basic reason (s) for the appearance of a problem.”

Root Cause Analysis Assumptions

• “Beneath every problem is a cause for that problem.” • “If the root cause of a problem is not identified, then one is merely addressing the symptoms and the problem will continue to exist.”

RCA Goals

Identify…, What happened, How it occurred, & Why “it” took place. What we can do to prevent re occurrence

Levels of Causes • •

Physical Causes: Specific physical item that, if corrected / replaced would fix problem. System cause: Possible underlying cause of physical failure.

Root Cause Analysis

1. Define the problem Try and use SMART principles, i.e. Specific; Measurable, Actions oriented; Realistic; Time constrained. 2. Understand the problem Check the information, obtaining real data regarding the problem, gaining a clear understanding of the issues. This is when the various tools and techniques, Contined to page no 11

Food And Beverage Matrix | April 2018

Contined from page no 10

such as Cause and Effect, brainstorming, etc, can be used. 3. Immediate actions Implement temporary countermeasures at the place of the problem. ‘The further away from the problem source the solution is determined, the less likely that the solution will be effective’. 4. Corrective actions Determine and prioritise the most probable underlying causes of the problem, as the temporary counter-measure may not resolve the root cause. Taking corrective actions to at least mitigate or preferably eliminate the causes. 5. Confirm the solution After the measures have been determined and implemented the success of the adopted approach needs to be established. Having confirmed the success of the suggested solution then rules or control methods need to be established that will avoid the problem ever happening again. This is probably the most important phase in the RCA, but the one most often missed.

Get into the technical arena, the explanation can branch out to several different root causes here. It is OK to follow each of them continuing with their own set of remaining 3 why’s and so forth.

It is said that a well defined problem is a half resolved problem; hence it is important to state the problem as clearly as possible. Whenever possible define the problem in terms of the 3rd WHY requirements that are not being met. This will add a Do not jump to conclusions yet, follow the regular thought reference to the condition that should be and is not. process even though some underlying root causes may start surfacing already.

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FLAVOR

NOMICS

RCA Tools

Let us Focus on 5 WHY Analysis in the article:

5 Why’s Preparation:

Five why’s is a Root Cause Analysis Tool. Not a problem solving technique. The outcome of a 5 Why’s analysis is one or several root causes that ultimately identify the reason why a problem was originated. There are other similar tools as the ones mentioned below that can be used simultaneously with the 5 Why’s to enhance the thought process and analysis. Any 5 Why’s must address two different problems at the same time. The first part is related to the process that made the defective part. (“Why made?”) The second one must address the detection system that was not able to detect the defective part before it became a problem. The lack of detection of a defective product is a problem of its own and must be treated independently than the product problem itself. (“Why not detected?”)

The 1st WHY

Clear statement of the reason for the defect or failure to occur, understood even by people that is not familiar with the operation where the problem took place. Often this 1st Why must be a short, concise sentence that plainly explains the reason. Do not try to justify it, there will be time to do that later on in the following why’s if it is pertinent to the thought process. It is Okay to write it down even if it seems too obvious for you. (It may not seem that obvious to other persons that will read the document).

2nd WHY

A more concise explanation to support the first statement.

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April 2018 |Food And Beverage Matrix

Food And Beverage Matrix | April 2018 Contined from page no 11

Even though the discipline is called 5 Why’s is not always necessary to reach 5 before the root cause of a problem is fully explained; or it may take more than 5 why’s to get to the bottom of it. It will depend on the complexity of the process or the problem itself. In any case, 5 has been determined, as a rule of thumb, as the number at which most root causes are clearly identified. Do not worry about not meeting or exceeding this number though. Just follow your thought process and let it decide how many Why’s you require to get to the point where the root cause is evident. This 3rd why is critical for a successful transition between the obvious and the not so obvious. The first two why’s have prepared you to focus on the area where the problem could have been originated; the last three why’s will take you to a deeper comprehension of the problem. Visualize the process where the product went through (process mapping) and narrow down the most likely sources for the problem to occur. You do not need to answer all the why’s at the same time, it is an investigation activity and it will sometimes require you to go to the process and see things you could have missed at first. You may be missing the obvious by rushing into “logical” explanations”.

4th WHY

Clear your mind from preconceived explanations and start the fourth why with a candid approach. You may have two or more different avenues to explore now, explore them all. Even if one or several of them turn out not to be the root cause of the problem, they may lead to continuous improvements. This is a good time to include a Cause and Effect analysis and look at the 5 M’s.- Method, Materials, Manning, Machines and Mother Nature

5th WHY

When you finally get to the fifth why, it is likely that you have found a systemic cause. Most of the problems in the process can be traced to them. Even a malfunctioning machine can sometimes be caused by an incorrectly followed Preventive Maintenance or Incorrect machine parameters setup. When you address a systemic cause, do it across the entire process and detect areas that may be under the same situation even if there are no reported issues yet. If you have reached the fifth why and you are still dealing with process related cause(s), you may still need one or two more why’s to deep dive into the systemic cause.

Conclusion

A good way to identify if the 5 Why’s was done properly is to try to organize the collected data in one sentence and define it in an understandable manner. If this cannot be done or the sentence is fragmented or meaningless chances are that there is gap between one or several of the why’s. You then must revisit the 5 Why and identify those gaps to fill them in. If there is coherence in the way that the sentence is assembled, it shows consistency on the thought process.

A PROBLEM THAT CANNOT BE REPRODUCED IS A PROBLEM THAT HAS NOT BEEN RESOLVED YET. Something like:

“Problem Description” occurred due to “Fifth Why”. This was caused by “Fourth why” mainly because “Third Why” was allowed by “Second why”, and this led to “First Why”. Challenge the root cause(s) that resulted from the 5 Why’s exercise to try to reproduce the defect. If you cannot there is a very big chance that you have not gotten to the bottom of it yet. If you do reproduce them, move on to the Corrective Action part and congratulate your team for a job well done.

Keep reading, Bye Manan Bajaj, Director Tresbon Consulting Solutions and Services Pvt. Ltd. Mumbai

DABUR INDIA LTD. TO LAUNCH NEW FRUIT-BASED DRINK

abur India Ltd. is ready to roll out its new fruit based drink to refresh this summer. The foremost FMCG Company is participating in the high level of growths with its new juice category with its brand Real that is expected to spot in the hydration and refreshment space. Sunil Duggal, Chief Executive Officer, Dabur India said, “We are looking to launch a new brand which will be priced about 30 per cent lower than our brand Real and will also have lower fruit pulp content. So it will be priced in the mid-range, somewhere between our existing range and the low-priced products available in the market” Dabur India’s Real juice leads the market with a 43.5 per cent growth has lagged in the Rs 22,000 crore carbonated soft drinks market

as customers more and more switch to healthier beverages such as juices, energy drinks, flavoured tea, fortified water and dairy based beverages. While the new brand is not designed for rural markets, we believe it will definitely have greater traction in the rural markets compared to our existing brand Real, due to its pricing, said the company’s CEO. Dabur India is hoping to acquire a double digit growth in the juices segment. Duggal said, “We are re-energising the overall Real collection. We are also looking to expand our coconut water business under the brand Real Activ.” The company is also working on low sugar variants for its juices, in line with the global trends.n

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April 2018 |Food And Beverage Matrix

DKSH SIGNS EXCLUSIVE DISTRIBUTION AGREEMENT WITH JOHNSON MATTHEY IN JAPAN

DKSH, the leading Market Expansion Services provider with a focus on Asia, and Johnson Matthey, a global leader in science that enables cleaner air, improved health and more efficient use of natural resources, have joined forces to provide a wide range of products in Japan.

KSH’s Business Unit Performance Materials, a leading ingredients and specialty chemicals distributor, has been selected as the exclusive distributor in Japan for Johnson Matthey’s broad spectrum of biocatalysts, advanced homogeneous and heterogeneous catalysts as well as associated platinum metal ligands. Under the agreement, DKSH will market and distribute Johnson Matthey’s extensive product portfolio to pharmaceutical and fine chemical companies throughout Japan. The innovative range of catalysts accelerates reactions and optimizes processes that are more efficient, selective and sustainable. Johnson Matthey has over 200 years of experience in solving complex chemistry challenges to build a healthier world. Their specialist technologies and capabilities provide a substantial toolkit for diverse chemical reactions. DKSH was chosen for its solid logistics infrastructure and proven experience in providing Market Expansion Services along the entire value chain. DKSH has an uninterrupted history in Japan for over 150 years and is a leading player in today’s Japanese pharmaceutical market for intermediates and APIs. Shigeru Ishihara, Director, Performance Materials, DKSH Japan, commented:

“We are very pleased to exclusively partner with Johnson Matthey in Japan. Their advanced catalysts will greatly benefit our longstandingcustomer base by improving their chemistry and production process, while as reducing cost and production waste. We look forward to a long and successful relationship.” “We are delighted to partner with DKSH as it has a first-class reputation and extensive local knowledge of Japan”, commented Gerard Compagnoni, General Manager, Johnson Matthey. “We are excited to deliver our worldleading catalytic technologies to the pharmaceutical and fine chemical industries in this region.”

www.matthey.com. Inspiring science, enhancing life.

About Johnson Matthey

About DKSH

Johnson Matthey is a global leader in science that enables a cleaner and healthier world. With over 200- years of sustained commitment to innovation and technological breakthroughs that improve the function,performance and safety of our customer’s products. Our science has a global impact in areas such as low emission transport, pharmaceuticals, chemical processing and making the most efficient use of the planet’s natural resources. Today more than 13,000 Johnson Matthey professionals collaborate with our network of customers and partners to make a real difference to the world around us. For more information, visit

DKSH is the leading Market Expansion Services provider with a focus on Asia. As the term "Market Expansion Services" suggests, DKSH helps other companies and brands to grow their business in new or existing markets. Publicly listed on the SIX Swiss Exchange since 2012, DKSH is a global company headquartered in Zurich. With 825 business locations in 37 countries – 800 of them in Asia – and 31,970 specialized staff, DKSH generated net sales of CHF 11.0 billion in 2017. DKSH was founded in 1865. With strong Swiss heritage, the company has a long tradition of doing business in and with Asia and is deeply

Since 1992

rooted in communities and businesses across Asia Pacific. DKSH Business Unit Performance Materials is a leading specialty chemicals distributor and provider of Market Expansion Services for performance materials, covering Europe, North America and the whole of Asia. The Business Unit sources, develops, markets and distributes a wide range of specialty chemicals and ingredients for pharmaceutical, personal care, food & beverage as well as various industrial applications. In addition, it creates innovative and cutting-edge concepts and applications in 29 innovation centers located worldwide. With 100 business locations in 31 countries and around 1,010 specialized staff, Business Unit Performance Materials generated net sales of CHF 894.1 million in 2017.n

Food And Beverage Matrix | April 2018

FULFILLING LEGAL REQUIREMENTS REDUCING COSTS from the production line, and therefore help to optimize the fill quantity while avoiding under filling. The METTLER TOLEDO SQC product range includes compact standalone scale based solutions as well as the networked and flexibly extendable FreeWeigh.Net® software system.

Key customer benefits of FreeWeigh.Net®: • • •

s a result of open globalized markets, food manufacturers have to operate under constant price and cost pressures. They are forced to offer high-quality products at competitive prices in order to survive in the face of critical consumers and aggressive competition. This is made all the more difficult by the upwards trend in raw material prices, which poses a serious threat to the profit margin.

Accuracy and the minimization of variation are also of paramount importance in the area of filling and packaging. Raw materials must be used as economically as possible while remaining within legal limits.

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and optimization in the area of filling process control help food manufacturers to optimize costs and hence to remain competitive and profitable, despite uncontrollable factors such as the price of raw materials. METTLER TOLEDO offers appropriate process control solutions that can be easily expanded to suit businesses of all sizes. The investment is easily justified by improved process control, and pays for itself within a matter of months due to the savings that can be achieved. To know more : www.mt.com/ freeweighnet

Deepak Pal Segment Manager –Industrial • Software • Mettler Toledo India Pvt. FreeWeigh.Net® offers, in addition METTLER TOLEDO SQC (Statistical to filling process control, a variety Limited Quality Control) systems act as extremely valuable information sources since they can provide information at any time about the current fill quantity based on the evaluation of sample data

HERJIT S BHALLA NEW MD OF HERSHEY INDIA

ershey India the fourth largest confectioner maker in the world offers various flavored fruit drinks, pulps, nectars, purees, juices, and soymilks; flavored lollipops and candies; and chocolate and strawberry syrups. The company also exports fruit and mint candies, and butter toffees to the Middle East, Australia, and New Zealand. It serves depots and retail outlets through distributors in India Hershey India’s product collection includes brands like Hershey’s Syrups, Hershey’s Milk Booster, Hershey’s Spreads, Hershey’s Milk Shakes, Sofit, Jolly Rancher, Brookside Chocolates, Jumpin, Nutrine and Smart Cook. The Chocolate and confectionery firm Hershey India has appointed Herjit S Bhalla as its new Managing Director. Bhalla along with him brings his extensive experience of over 16 years in sales and marketing management roles at Unilever in India, Russia, Ukraine and Belarus, before joining Hershey India Hershey India said to the sources. He served on the board of directors with Metro Cash & Carry handling operations for north and east India, in his last position. The Hershey Company President International Steven C. Schiller said, “I am sure and confident that Bhalla’s leadership will continue the footprints of our growth as India is a key focus market for Hershey, globally.” Hershey said in November last year it would invest USD 50 million in India over the next five years to scale up its operations in the country. The Hershey Company, had entered India through a joint venture with Godrej Group in 2008, but dissolved it four years later, buying out the entire stake. India is among the four key markets for the company globally outside North America.n

of further options for quality control such as documenting sensory tests and/ or integrating measuring devices like checkweighers, moisture analyzers and metal detectors. Process control

Write to us at sales.mtin@mt.com or Call at 022-42910209 or visit us at www.mt.com

April 2018 |Food And Beverage Matrix

BOOK ON FOODS & AGRI PRODUCTS REGISTERED AS GI RELEASED AT 33RD AAHAR

he five-day event was organised by the India Trade Promotion Organisation (ITPO), with the support of the Ministry of Food Processing Industries (MoFPI) and the Agricultural and Processed Food Products Export Development Authority (APEDA), along with other apex bodies, such as the All India Food Processors’ Association (AIFPA), the Association of Resource Companies for the Hospitality Industry of India (ARCHII), the Hotel and Restaurant Equipment Manufacturers’ Association of India (HOTREMAI), the

Food and Hospitality Support Association of India (FHSAI) and the Forum of Indian Food Importers (FIFI) for the fair. “There is an urgent need to explore the full potential of the processed food and hospitality sectors, as these sectors are imperatives, not only for India’s socioeconomic progress, but also for enhancing exports and employment in the country. The government has geared up to launch a pro-farmer agri- policy to ensure that farmers are encouraged to imbibe value addition of their produce and connected with the export activity directly,” stated

Prabhu, adding that food and hospitality can become an integral part of the retail and supply chain globally. “Events such as AAHAR are vital to provide an excellent platform for all the stakeholders to have meaningful interactions, collaborations and investment opportunities. The fair will be organised with enhanced participation and stature after the completion of the redevelopment of Pragati Maidan as an International Exhibition and Convention Centre (IECC) by September 2019,” he added.

Highlighting the vast export potential in marine sector products, Prabhu stated that there were 13 coastal states in India with abundant marine products. He indicated that a comprehensive roadmap was being prepared by the government to double the exports of marine products.

Contined to page no 17

Food And Beverage Matrix | April 2018 Contined from page no 16

L C Goyal, chairman and managing director, ITPO, Narendra Kumar Singh, chairman and managing director, APEDA, and Deepak Kumar, executive director, ITPO. Goyal, in his keynote address, said that the redevelopment project of Pragati Maidan as a world-class international exhibition-cum-convention centre was on the right track. He added that the next essay of Aahar would be organised on an enhanced scale at new halls, which would be available in February or March 2019. He expressed his satisfaction over ITPO’s trademark event, as well as an enhanced response of foreign exhibitors. He

Referring to the participation of Japan in the fair, the minister pointed out that it was imperative that India adopted Japanese innovations and technology to provide a fillip to the marine sector through value-addition and preservation practices of marine products. Stressing the need to vitalise the hospitality sector, Prabhu indicated that the fair was devoted to the food and hospitality sectors, which were an integral part of India’s ancient heritage and culture with the famous slogan Atithi Devo Bhava.

“The country registered a 17-20 per cent increase in the aviation market last year, the country has to prepare itself in providing quality services in hospitality, including conducive air travel and cargo facilities,” he added. The dignitaries present at the inauguration were Jacek Bogucki, first deputy minister, ministry of agriculture and rural development, Republic of Poland; Nejmeddine Lakhal, ambassador, Republic of Tunisia; Mitsuhiro Miyakoshi, special advisor to the prime minister of Japan;

HINDUSTAN UNILEVER REGAINS VALUE LEADERSHIP IN TEA

industan Unilever has recovered value leadership in tea from Tata Global Beverages after eight long years. Tata Global, however, continues to lead the market in volumes.

Mahal continues to promote Indian classical music, HUL’s flagship brand Brooke Bond Red Label has been on an inclusiveness drive. It has conducted bold social experiments and sponsored India’s first transgender music band.

In 2017, HUL’s share in tea inched up to 21.2 per cent from 20 per cent in 2016, while Tata Global’s share slipped to 21 per cent from 21.4 per cent in the same period, said industry sources quoting Nielsen data In the three months ended January 2018, HUL had a higher share of a little over 21 per cent as compared to Tata Global’s 20.6 per cent share. In volumes, however, Tata Global’s all-India share of about 20 per cent is ahead of HUL’s 17 per cent. Value is based on sales while volume is the total quantum sold.

But Tata Global retains a clear volume leadership at the all-India level “by a significant margin. In terms of value market share too, it is very close to HUL. Tata Global is the leader in volume market share as well as value in north & east zones — two of the biggest tea-consuming zones — despite aggressive price cuts by HUL. In west zone, Tata Global is at a similar level to HUL in both volume and value market share.

acknowledged the continued support of all the associates of Aahar, pointing out that the mega event was a fine example of teamwork.

HUL tea business continues to deliver double-digit growth and has gained market leadership in this category at the end of last year.

Covering a gross area of 24,000sq m, as many as 900 leading companies are taking part in the fair, out of which 78 foreign exhibitors from 18 countries are participating. These include the United States, China, Italy, Poland, Turkey, Spain, Oman, South Korea, Thailand, the United Arab Emirates, Peru, Norway, Indonesia, Canada, Tunisia, Hong Kong, Singapore and Japan.

A multi-pronged strategy appears to have worked for HUL in clawing back value leadership in tea. While premium brand Brooke Bond Taj

An exclusive culinary art competition would be organised by the Indian Culinary Forum (ICF) in Lounge B (near Gate 1). The other major attractions are exclusive seminars in Hall 8 (Auditorium) on Water Conservation in Food Service, and Other Sustainable Solutions for the Hotel Industry by HOTREMAI (which will take place at 2pm on March 13, 2018 and be supported by the TrustGreen The Earth) and The Role of research and development (R&D) and Food Safety in the Development of the Food Processing Sector by AIFPA (which will take place at 9am on March 14, 2018). About 50,000 trade visitors are expected to visit the fair. These include those in the top echelons of the food processing and hospitality industry, including chief executive officers, general managers, executive chefs, executive housekeepers, purchase managers, senior representatives from the catering industry, academic institutions and hotel management professionals.n

With both HUL and Tata Global becoming aggressive on the marketing front, it could be a close battle for leadership. Over the last four months, Tata Global has shown gains in value market share (20.3 per cent in October 2017 to 20.7 per cent in January 2018). During this period, HUL’s share also inched up from 21.2 per cent to 21.6 per cent.n

KISHORE BIYANI PLANS TO OPEN FOOD PARK AND FLOUR MILL IN ASSAM

hief Executive Officer of Future Group, Kishore Biyani broke silence for setting food park and flour mill in Assam and also to come up with a brand of ‘Desi Atta.’ Chief Minister of Assam Sarbananda Sonowal and Future Group-led Kishore Biyani have planned together to come up with the idea of flour mill and the food park. The group has announced that it will enhance its retail presence across the Northeast India. Biyani said, “We are scanning appropriate places for the food park and also researching the rice variety here. We will produce our brand “Desi Atta” from this flour mill.

Demonetization and GST implementation did not have much impact on the business of the company. “We will make incursion in Ayurveda products and we are planning to launch hair oil.”

Future Group also plans to come up with hypermarket chain Big Bazaar in Dibrugarh, Bongaigaon, Tezpur and Tinsukia in Assam. The group has announced that Big Bazaar will come up in Shillong in Meghalaya, Aizawl in Mizoram and Itanagar in Arunachal Pradesh. According the group its hypermarket chain has conversion rate of visitors of around 75 percent. Biyani have invested around Rs 350 crore in Guwahati central store Biyani said, “We are adding two more Big Bazaar in Guwahati. The country presently has one Big Bazaar, which is third largest fashion and retail outlet among the Big Bazaar in the country.” “The Agartala Big Bazaar is 7th largest Big bazaar outlet in the country. The demand from consumers is very good and there is aspiration among the consumers” he added.n

April 2018 |Food And Beverage Matrix

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EDITORIAL CALENDER 2018

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Foodtech Pune Aahar 2018 Food Industry in North India Food India Expo (20-22 April) Ahmdabad Food Industry In Maharashtra Bakers Technology Fair (0607-08 July Hyderabad ) Pack Plus Delhi 25-28 July Foodex Banglore Fi-India Delhi International Foodtech Delhi Aannapoorna 2018 Mumbai Dairy Industry Expo Pune 2018 Drinktech Mumbai Bakery Business Mumbai Khadyakhurak Ahmdebad

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sue s I t x Ne Our 18 Month 20 May Industry in Food rashtra a Mah

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April 2018 |Food And Beverage Matrix