Wine Country Buyer's guide

&

Buyer’s Guide 2014

Full Spectrum

&

Dianne Vernon Bob Pennypacker Because Confidence is Earned

Speaking the Language of Luxury Real Estate窶認luently Full Spectrum

DianneVernon@sbcglobal.net tel: 877.630.7732 Bob@BobPennypacker.com tel: 707.799.6032

338 Healdsburg Ave .

HEALDSBURG , CA 95448 707.433.2000

2

Dianne Bob

W

ith backgrounds in architecture, corporate sales, marketing, and home building, Bob and Dianne bring a unique perspective to their work as real estate professionals...and they love every minute of it. When you meet them, you can just feel their passion for homes and for helping people with their real estate vision. They feel it is a privilege to be invited into your life to help with such an important decision.

Ready to turn your ideas into reality? Contact Bob or Dianne, and they’ll help guide you on your real estate journey.

3

Welcome to Healdsburg

H

ealdsburg is a small and wonderfully diverse real estate market where home ownership spreads over a wide financial realm. In other words, there is something for everyone!

Although our beautiful town has grown to be a sought after “destination” it is simply not true that home ownership in Healdsburg is restricted to the wealthy.

Bob and Dianne have taken on the Healdsburg statistics – as well as surrounding environs- to help bring to light an accurate homebuyer’s price scenario. We have stratified the homes into segments depending on your neighborhood preferences.

Healdsburg and Vicinity Average Home Area (SF) Sales Volume (units) DOM $/sf AverageSales Price Highest Lowest Sales Volume ($)

2009 1,842 149 164 376.07 739,102 5,750,000 105,700 110,126,261

2010

2011

1,884 167 161 441.88 837,389 6,750,000 55,000 139,843,908

1,948 176 143 347.86 711,731 9,200,000 121,000 125,264,680

4

2012 1,878 233 139 362.50 785,030 8,400,000 148,000 182,912,088

2013 1,881 215 113 437.52 883,156 7,200,000 165,000 189,878,476

2013 deviance from max/ min 44% -31% 16% 24%

72%

Very few conclusions can be drawn from the statistics illustrated below other than we have a strong real estate market in Healdsburg and we are recovering nicely from the mortgage crisis in 2007. Prices have risen 24% as compared to five years ago, the relative number of homes sold has gone up accordingly and the time a property is on the market (days on market-DOM) is down. This tells us that buyers are anxious to purchase and move into their homes without delay! It is important to note that the "word on the street" is that there is no inventory so why

bother even looking for a home. The truth is, there are plenty of homes to choose from and with a creative real estate professional leading the way, you will find the property that you desire.

In reviewing recent past years’ real estate sales statistics, Bob and Dianne noticed a significant spread between the minimum and maximum price of homes sold in the Healdsburg real estate market. Our goal is to de-mystify these statistics and find you a home in a desirable neighborhood at a price point that works for your budget.

5

The Healdsburg Real Estate Market Starter Homes









Starter Homes (up to 1,500 sf on lots smaller than 8,000 sf)

2009

2010

2011

It is important to note that the number of homes being sold in this category has continued to rise.

There are more starter homes being built in Healdsburg due to the increase of buyers The prices have climbed in the last couple of years but have not gone out of reach Of the 51 starter homes that were sold in 2013, 42 of those were under $500,000!

2012

2013 deviance from max/min

2013

Average Home Area (SF)

1,140

1,229

1,221

1,229

1,258

Average Lot Area (SF) Sales Volume (units) DOM

5,019

5,422

5,316

5,112

4,906

57 108

65 87

51 60

31% -60%

$/sf

58 149

317.70

284.26

274.39

287.38

341.47

24%

358,615

352,804

330,403

339,803

415,437

26%

Highest

525,000

799,000

730,000

Lowest

170,000 13,986,000

113,000 20,462,623

AverageSales Price

Sales Volume ($)

39 139

121,000 18,832,985

6

590,000

900,000

148,000 22,087,190

225,000 21,187,290

51%

Mezzo Market 





The mid-range or Mezzo Level homes have sold steadily, increasing in volume since 2010.

This level of home was least impacted by the mortgage crisis as the buyers that would normally be “moving up” stayed in their starter homes as did the Mezzo range homeowners until the crisis abated. Therefore the activity in these two categories of homes was much lower until 2010 and beyond.

This category serves a very large group in Healdsburg as do the starter homes belying the notion of “restricted to the wealthy”

Mezzo Market Homes (1,500-2,100 sf on up to 5 acres)

2009

2010

2011

2012

2013 deviance from max/ min

2013

Average Home Area (SF)

1,789

1,747

1,701

1,737

1,777

Average Lot Area (acres)

0.50

0.72

0.50

0.62

0.52

58

37

55

80

54

-7%

180

151

121

139

105

-14%

Sales Volume (units) DOM $/sf Sales Price

Sales Volume ($)

314.15

316.18

271.11

306.56

351.51

16%

566,617

551,559

494,494

550,943

645,857

24%

Highest

1,325,000

1,050,000

1,225,000

1,600,000

2,000,000

Lowest

160,000

280,000

175,000

178,000

221,921

20,407,685

27,197,158

44,075,409

34,876,271

32,863,780

7

71%

The Healdsburg Real Estate Market

Downtown

T

housands of years ago, this beautiful, lush area called Healdsburg was home to the Pomo Indians. These early residents built their village in the open, fertile valleys along the Russian River. They hunted the elk, bears, and mountain lions that roamed the dense oak and madrone forests along the meandering river. Occasional visits of European sailing vessels on the California Coast from the 1500's to early 1800's had little impact on the area. The mid-1800's, however, brought new settlers.

Downtown Sales

2009

Average Home Area (SF) 1,723 Average Lot Area (SF) 6,583 Sales Volume (units) 33 DOM 133 $/sf 368.68 AverageSales Price 639,197 1,325,000 Highest 335,000 Lowest Sales Volume ($) 21,093,500

The Russians built Fort Ross on the coast, and the Mexican government established the vast 48,000-acre Rancho Sotoyome.

This enormous land grant was awarded to sea captain Henry Delano Fitch in 1841 ( Fitch Mountain was named in his honor).

Fitch promptly hired trapper Cyrus Alexander to manage his bountiful Fitch rancho (the magnificent Alexander

2010 1,658 8,367 20 115 418.67 691,100 1,850,000 210,000 13,822,000

2011 1,656 10,575 29 127 383.79 634,259 1,265,000 210,000 18,393,500

8

Valley is named for this early tenant).

The California gold rush of 1849 brought itinerants, squatters, and failed miners to the more generous farming land here.

Over the years, these squatters settled on the verdant land owned by the family. In 1857, a fight named the "Westside Road Wars" commenced among the squatters.

One of the winners of this colorful conflict was Harmon Heald, an Ohio entrepreneur. In a stroke of inspiration, Harmon Heald mapped out a large, Spanish style plaza* for the center of the town in 1857.

Today that plaza is still the hub of all activity in the area, 152 years later!

2012 1,770 9,958 33 111 424.45 645,930 2,500,000 290,000 21,315,700

2013 1,762 8,517 33 49 472.12 782,470 2,100,000 400,000 25,821,500

2013 deviance from max/ min

65% -58% 28% 23%

87%

Just about every day a visitor comes in to our offices at the corner of North and Healdsburg Avenue. They are enchanted by the "Spanish Style Plaza*", bandstand, charming shops, tasting rooms, and restaurants. They predictably declare: "I would like a home that is walking distance to downtown!"

This is a common goal and somewhat challenging to achieve. However, with a bit of patience, a ready bank account statement, pre-authorization from your lender, and ability to move quickly when the time comes, a "walk to the Plaza home" could be yours!

In reflecting on the statistics below you will find that the volume of sales is steady and the prices continue to rise. This is all the more reason to act quickly when a home that works for you comes available! In addition many of the homes purchased near the Plaza are considered "Land Value" meaning they will be torn down and replaced with a larger home.

Bob and Dianne have been very successful in securing these properties for their clients. Experience, creativity and long standing trusted relationships are the keys.

9

The Healdsburg Real Estate Market

The River and Fitch Mountain

A

nother neighborhood that is very eclectic and charming is the Fitch Mountain/Russian River community.

In the 1920’s a road was extended from Healdsburg’s plaza eastward several miles, opening up a roadway that allowed people to

drive all the way to the river, to the spot where a physician named Rose established a resort he named, “Camp Rose”, and this region’s Russian River Resort era began, bringing tourists and locals alike to the beach resort for summer swimming and boating, meals and lodging.

The road from Healdsburg, which

The River and Fitch Mountain

2009

2010

Average Home Area (SF) Average Lot Area (acres) Sales Volume (units) DOM $/sf Sales Price Highest Lowest Sales Volume ($)

952 0.78 6 101 354.21 342,600 659,000 170,000 2,189,000

1,260 0.19 7 162 334.35 413,129 680,000 213,000 2,891,900

2011

1,263 0.34 10 83 360.22 422,397 885,000 121,000 4,223,967

10

dead ended at Camp Rose, was eventually extended by 1935 to reach all the way around the impassable “wilds” of Fitch Mountain, opening up riverfront lots for the building of summer cabins, most frequently by residents of San Francisco, and thereabouts, wanting a restful vacation home away from the city.

2012

2013

1,087 0.19 13 106 389.81 401,788 765,000 148,000 5,223,250

1,309 0.20 9 64 370.93 489,000 900,000 165,000 4,401,000

2013 deviance from max/min

50% -36% 11% 43%

101%

Fitch Mountain

11

The Healdsburg Luxury Real Estate Market $1,000,000-$2,000,000

T

his market is among the most diverse in Healdsburg. Properties range from elegant in-town villas to country properties on a few acres.

The entry level luxury market continues its strong comeback from the housing crisis.

Sales volumes have doubled from their lows in 2009 and 2011; on average, prices are up 22% from their low point, and homes are selling faster.

Properties valued between $1,000,000 and $2,000,000 Average Home Area (SF) Average Lot Area (SF) Sales Volume (units) DOM $/sf AverageSales Price Sales Volume ($)

2009

2,759 7.87 18 173 550.15 1,360,722 24,493,000

2010

2011

2012

2013

2013 deviance from max/ min

2,922 3.74 24 211 482.47

2,533 10.12 18 168 563.17

2,724 6.69 25 164 608.63

2,454 6.62 34 125 613.35

-11% -35% 89% -26% 27%

1,396,042 33,505,000

1,168,944 21,041,000

1,448,800 36,220,000

1,427,294 48,528,000

22% 131%

12

Estates $2,000,000 and over

T

his market segment consists of big land, grand homes and exclusivity.

These properties’ values are on the ascent.

In this distinctive sector each property is unique. Therefore direct comparisons are generally not realistic.

The relevant statistics to review are the sales volumes which have doubled since 2009.

Properties valued above $2,000,000

2009

2010

2011

2012

2013 deviance from max/min

2013

House area (SF)

3,631

4,311

5,491

4,222

3,251

Lot (Acres)

33.01

74.12

20.70

36.71

15.23

8

11

9

15

18

188

149

232

189

176

946.03

1,138.64

836.18

1,046.54

840.95

3,245,785

4,076,818

3,788,889

3,824,038

2,888,174

Sales Volume (units) DOM $/sf Sales Price Highest Sales Volume ($)

5,750,000

6,750,000

9,200,000

8,400,000

7,200,000

25,966,281

44,845,000

34,100,000

57,360,574

51,987,000

13

125%

100%

Healdsburg Land Market

T

Land up to 5 acres

he land market experienced a sharp dip during the financial crisis. During the years of 2007-2010 homes in this area were selling for less than it would cost to build them. Therefore investing, building, or lending on land was greatly reduced.

Fast forward! Land is now very much in demand. New homes are appearing where old homes exhibiting deferred maintenance once stood.

Thanks to the planning and architectural review departments in the town of Healdsburg the new homes continue to maintain the charm of our historic town.

Building parcels up to 5 acres Land Area (acres)

2009

2010

2011

0.69

1.12

7

4

Sales Volume (units)

2012

0.73

2013 deviance from max/min

2013

0.71

12

1.01 7

11

DOM

166

298

490

668

216

$/acre

329,670

288,135

385,718

362,481

661,407

101%

Sales Price

188,500

374,781

191,258

188,407

320,555

70%

Highest

265,000

260,000

425,000

330,000

725,000

Lowest

112,500

61,904

100,000

72,500

27,100

1,319,500

554,404

2,295,100

1,318,850

3,526,100

Sales Volume ($)

14

167%

T

Land more than 5 acres

his segment of the market has been relative stable—prices are slightly on the rise and volume is fairly consistent. These properties tend to have more of commercial base and blah blah blah.

Building parcels more than 5 acres

2009

Land Area (acres) 59.38 Sales Volume (units) 9 DOM 265 $/acre 57,885 Highest 171,429 Lowest 1,275 Sales Price 1,767,111 Highest 4,600,000 Lowest 204,000 Sales Volume ($) 15,904,000

2010

69.416 10 321 39,750 148,000 3,281 776,500 1,850,000 275,000 7,765,000

2011

105.93 9 322 62,462 217,725 2,632 2,105,556 8,365,000 210,000 18,950,000

15

2012

93.26 16 349 53,977 106,082 1,525 1,147,384 3,060,000 192,500 18,358,150

2013

31.44 13 318 66,595 150,330 7,813 1,234,231 1,950,000 430,000 16,045,000

2013 deviance from max/min

15%

Wine Country Market

B

ased in centrally located Healdsburg, Bob and Dianne are well-versed in the real estate markets in both Napa and Sonoma counties.

As you consider searching for property in these areas, we hope our Buyers’ Guide will help you understand the nuances and variation in values from locale to locale.

Healdsburg Average Home Area (SF)

Sonoma

1,881

Kenwood

Glen Ellen

Sebastopol

1,772

2,023

1,965

1,591

Cloverdale 1,349

Sales Volume (units)

215

446

24

38

325

179

DOM

113

71

89

122

85

96

437.52

399.70

465.83

529.61

311.77

201.65

883,156

777,714

975,592

1,026,155

475,645

383,547

Highest

7,200,000

15,435,000

3,800,000

3,589,000

4,275,000

2,350,000

Lowest

165,000

140,000

355,000

212,000

25,000

99,500

189,878,476

346,860,494

23,414,200

38,993,890

220,165,653

68,854,828

Market Share ($)

9%

16%

1%

2%

10%

3%

Market Share (units)

6%

13%

1%

1%

9%

5%

$/sf AverageSales Price

Sales Volume ($)

16

Santa Rosa Windsor

St. Helena

1,830

Calistoga

1,984

Northeast

1,975

Northwest

2,052

Southeast

1,599

Southwest

1,891

1,477

338

109

74

710

508

358

217

76

208

160

74

61

68

67

242.78

509.23

478.53

281.91

241.39

286.18

225.72

449,354

1,331,865

928,081

578,461

365,237

540,044

316,438

3,300,000

7,175,000

5,200,000

8,200,000

1,493,000

4,250,000

660,000

127,000

295,000

199,000

128,000

104,000

150,000

110,400

151,881,496

145,173,250

68,677,969

410,707,641

185,540,394

193,335,890

68,667,076

7%

7%

3%

19%

9%

9%

3%

10%

3%

2%

20%

14%

10%

6%

17

Wine Country Starter Homes Healdsburg Cloverdale

Healdsburg St. Helena

Healdsburg Sold for $415,000 1,249 Sf 3 BR, 2BA 4,956 sf lot DOM 23

Starter Homes (up to 1,500 sf on lots smaller than 8,000 sf) Average Home Area (SF) Average Lot Area (SF) Sales Volume (units) DOM $/sf AverageSales Price Highest Lowest Sales Volume ($) Market Share ($) Market Share (units)

Healdsburg

1,258 4,906 51 60 341.47 415,437 900,000 225,000 21,187,290 6% 5%

Sonoma

Kenwood

1,113 5,663 120 54 335.86 365,099 825,000 140,000 43,811,861 13% 12%

18

1,253 10,890 8 39 389.51 474,775 535,000 355,000 3,798,200 1% 1%

Glen Ellen

1,065 14,375 11 52 378.45 463,182 765,000 212,000 5,095,000 2% 1%

Sebastopol

1,066 4,792 25 93 245.99 268,496 617,000 40,000 6,712,399 2% 2%

Cloverdale

1,181 5,750 56 70 212.47 248,281 360,000 99,500 13,903,725 4% 6%

Most Affordable Market

Most Expensive Market

Cloverdale Sold for $240,000

Saint Helena Sold for $640,000

900 Sf 3 BR, 1BA 6,098 sf lot DOM 32

745 Sf 2 BR, 1BA 3,920 sf lot DOM 37

Santa Rosa Windsor 1,201 4,356 72 74 251.37 302,547 427,000 127,000 21,783,400 6% 7%

St. Helena 1,129 6,098 17 153 616.13 680,618 1,040,000 400,000 11,570,500 3% 2%

Calistoga 1,170 6,098 10 39 362.29 414,950 549,500 285,000 4,149,500 1% 1%

Northeast 1,176 5,663 196 60 305.61 350,700 704,000 128,000 68,737,237 20% 19%

19

Northwest 1,231 5,227 236 56 252.51 308,867 410,000 108,000 72,892,537 22% 23%

Southeast

Southwest

1,208 5,663 118 58 273.34 321,910 510,000 150,000 37,985,346 11% 12%

1,215 5,227 91 56 239.53 288,325 371,500 167,000 26,237,595 8% 9%

Wine Country Mezzo Market Healdsburg Cloverdale

Healdsburg St. Helena

Healdsburg Sold for $659,000 2,100 sf 3BR, 2BA 10,018 sf lot DOM 20

Mezzo Market (1,5002,100 sf on lots smaller than 5 acres) Average Home Area (SF) Average Lot Area (SF) Sales Volume (units) DOM $/sf AverageSales Price Highest Lowest Sales Volume ($) Market Share ($) Market Share (units)

Healdsburg

1,777 0.52 54 105 351.51 645,857 2,000,000 221,921 32,863,780 6% 5%

Sonoma

Kenwood

1,777 0.57 68 99 402.10 716,198 1,800,000 310,000 70,593,196 13% 7%

20

1,839 2.39 3 23 466.82 868,333 1,240,000 465,000 2,605,000 0% 0%

Glen Ellen

1,836 1.98 10 249 438.45 798,300 1,395,000 525,000 7,983,000 1% 1%

Sebastopol

1,787 1.35 106 73 327.79 584,283 985,000 25,000 61,939,746 11% 10%

Cloverdale

1,589 0.14 54 79 211.29 366,864 730,000 206,000 19,810,630 4% 5%

Most Affordable Market

Most Expensive Market

Cloverdale 1 Sold for $365,000

Saint Helena Sold for $1,025,000

1821 Sf 2BR, 2BA 6,035 sf lot DOM 67

1,633 Sf 2 BR, 2BA 8,712 sf lot DOM 66

Santa Rosa Windsor

St. Helena

Calistoga Northeast

1,797 0.18 143 71 234.70 420,703 685,000 230,000 60,160,565 11% 14%

1,772 0.56 38 165 590.32 1,031,412 1,970,000 565,000 39,193,656 7% 4%

1,786 0.64 18 76 369.76 653,333 1,100,000 335,000 11,759,994 2% 2%

1,793 0.78 193 60 262.81 470,929 1,195,000 190,000 90,889,297 17% 19%

21

Northwest 1,758 0.26 163 59 224.67 393,882 760,000 222,600 64,202,766 12% 16%

Southeast 1,781 0.36 103 51 264.00 470,664 732,000 275,000 48,478,392 9% 10%

Southwest 1,965 0.37 82 79 187.78 361,625 660,000 215,000 29,653,250 5% 8%

Wine Country Market $1,000,000-$2,000,000 Healdsburg

Healdsburg

Windsor

Glen Ellen Healdsburg Sold for $1,450,000 3474, Sf 4BR, 4BA 2.11 acre DOM 40

Properties From $1,000,000 to $2,000,000 Average Home Area (SF) Average Lot Area (SF) Sales Volume (units) DOM $/sf AverageSales Price Highest Lowest Sales Volume ($) Market Share ($) Market Share (units)

Healdsburg 2,454 6.62 34 125 613.35 1,427,294 2,000,000 1,000,000 48,527,996 14% 13%

Sonoma

Kenwood

2,414 2.57 71 90 569.77 1,321,655 1,995,000 1,000,000 93,837,505 27% 27%

22

2,723 6.74 8 100 545.72 1,396,250 1,890,000 1,120,000 11,170,000 3% 3%

Glen Ellen 2,584 4.75 10 200 623.01 1,522,927 1,950,000 1,035,000 15,229,270 4% 4%

Sebastopol 3,001 9.68 24 120 501.49 1,304,280 1,900,000 1,000,000 31,302,720 9% 9%

Cloverdale 3,603 4.50 2 90 359.58 1,265,000 1,380,000 1,150,000 2,530,000 1% 1%

Most Affordable Market

Most Expensive Market

Windsor Sold for $1,196,000

Glen Ellen Sold for $1,495,000

3475, Sf 5BR, 4BA 0.48 acre DOM 18

2.472 Sf 3BR, 2.5BA 6.03 sf lot DOM 22

Santa Rosa Windsor 3,622 4.67 6 129 342.78 1,200,185 1,680,000 1,000,000 7,201,110 2% 2%

St. Helena 2,330 2.97 38 172 599.51 1,355,500 2,000,000 1,000,000 51,509,000 15% 15%

Calistoga 2,797 6.98 9 352 514.05 1,340,278 1,937,500 1,100,000 12,062,502 3% 3%

Northeast 3,647 6.24 36 138 380.38 1,234,814 1,900,000 1,000,000 44,453,304 13% 14%

23

Northwest 4,205 2.61 2 232 300.80 1,271,500 1,493,000 1,050,000 2,543,000 1% 1%

Southeast 3,794 8.92 19 144 360.05 1,315,605 1,850,000 1,050,000 24,996,495 7% 7%

Southwest -

Wine Country Market above $2,000,000

Healdsburg Cloverdale

Healdsburg

Sonoma Healdsburg Sold for $2,700,000

2,750, Sf 3 BR, 4BA 1.94 acres DOM 25

Properties valued above $2,000,000 House area (SF) Lot (Acres) Sales Volume (units) DOM $/sf Sales Price Highest Median Sales Volume ($) Market Share ($) Market Share (units)

Healdsburg

3,251 15.23 18 176 840.95 2,888,174 7,200,000 2,406,000 51,987,000 18% 21%

Sonoma

Kenwood

4,260 56.02 15 202 1,137.96 4,615,533 15,435,000 3,000,000 69,233,000 23% 18%

24

4,878 5.22 1 85 779.01 3,800,000

3,800,000 1% 1%

Glen Ellen

3,520 30.93 3 67 873.34 2,996,333 3,589,000 2,900,000 8,989,000 3% 4%

Sebastopol

3,963 42.30 8 470 844.36 2,903,504 4,275,000 2,678,000 23,288,035 8% 10%

Cloverdale

3,300 27.17 1 318 712.16 2,350,000

2,350,000 1% 1%

Most Affordable Market

Most Expensive Market

Cloverdale Sold for $2,350,000

Sonoma Sold for $4,050,000

3300, Sf 4 BR, 5BA 27.17 acres DOM 318

3,906Sf 5BR, 5BA 7.46 acres DOM 30

Santa Rosa Windsor 2,525 124.65 2 417 1,306.93 3,061,313 3,300,000 3,061,313 6,122,625 2% 2%

St. Helena

Calistoga

3,092 16.05 14 341 1,485.59 3,773,357 7,175,000 3,275,000 52,827,000 18% 17%

3,073 19.46 8 200 1,137.10 2,981,527 5,200,000 2,800,000 23,852,219 8% 10%

Northeast 5,780 57.94 9 268 731.25 3,975,397 8,200,000 2,295,000 37,778,575 13% 11%

25

Northwest -

Southeast 3,221 55.71 5 88 1,496.78 3,210,826 4,250,000 2,040,000 16,054,130 5% 6%

Southwest -

Wine Country Market— 5 acres or less Healdsburg Cloverdale

Healdsburg St. Helena

Healdsburg Sold for $310,000

Downtown Lot 6,067 sf DOM 81

Building parcels up to 5 acres Land Area (acres) Sales Volume (units) DOM $/acre AverageSales Price Highest Lowest Sales Volume ($) Market Share ($) Market Share (units)

Healdsburg 1.01 11 216 661,407 320,555 725,000 27,000 3,526,100 11% 10%

Sonoma

Kenwood

1.64 19 258 322,515 395,033 1,423,125 25,000 7,505,625 24% 18%

26

Glen Ellen

1.97 1 398 168,782 332,500

1.04 1 36 459,135 477,500

332,500 1% 1%

477,500 2% 1%

Sebastopol 0.57 19 196 124,931 340,000 20,000 20,000 2,373,369 8% 18%

Cloverdale 1.24 5 215 233,943 159,743 240,713 100,000 798,715 3% 5%

Most Affordable Market

Most Expensive Market

Cloverdale Sold for $160,000

St. Helena Sold for $965,000

10 minutes from town 2.38 acres DOM 407

In town 1.02 acre DOM 239

Santa Rosa Windsor 1.44 8 480 191,286 253,000 700,000 35,000 2,024,000 6% 8%

St. Helena 1.11 8 257 353,774 859,625 1,900,000 90,000 6,877,700 22% 8%

Calistoga 1.47 4 208 598,912 639,634 1,375,000 180,000 2,558,535 8% 4%

Northeast 1.14 10 227 348,980 225,450 825,000 42,000 2,254,500 7% 10%

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Northwest 0.58 7 108 349,688 126,714 168,000 60,000 886,998 3% 7%

Southeast 2.00 8 82 159,703 167,788 420,000 63,000 1,342,304 4% 8%

Southwest 1.50 4 139 141,875 75,500 120,000 50,000 302,000 1% 4%

Wine Country Market— more than 5 acres Healdsburg

Healdsburg

Sebastopol

Healdsburg Sold for $995,000

Glen Ellen

5 minutes to town 10.95 acres DOM 626

Land more than 5 acres Healdsburg Land Area (acres) Sales Volume (units) DOM $/acre Highest Lowest Sales Price Highest Lowest Sales Volume ($) Market Share ($) Market Share (units)

31.44 13 318 66,595 150,330 7,813 1,234,231 1,950,000 430,000 16,045,000 29% 25%

Sonoma

Kenwood

25.10 4 228 72,152 149,187 45,486 1,374,000 1,850,000 650,000 5,496,000 10% 8%

Glen Ellen -

57.83 3 759 60,208 80,000 40,974 2,783,333 5,500,000 850,000 8,350,000 15% 6%

Sebastopol 7.05 7 275 68,205 120,909 42,188 473,714 875,000 225,000 3,316,000 6% 13%

Cloverdale 28.87 3 201 31,790 46,819 12,134 885,000 1,575,000 425,000 2,655,000 5% 6% *single sale of 1900 acre property not counted

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Most Affordable Market

Most Expensive Market

Sebastopol Sold for $459,000

Glen Ellen Sold for $2,000,000

10 minutes to town 10.8 acres DOM 38

Sonoma Valley Floor 25 acre DOM 606

Santa Rosa Windsor 14.08 1 215 51,491 725,000

725,000 1% 2%

St. Helena 26.22 5 279 66,142 141,243 6,268 863,800 2,500,000 220,000 4,319,000 8% 9%

Calistoga 28.96 4 250 43,385 122,895 10,471 1,182,000 2,700,000 420,000 4,730,000 9% 8%

Northeast 36.38 6 348 36,421 78,990 6,472 513,333 800,000 270,000 3,080,000 6% 11%

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Northwest

Southeast -

25.45 7 214 52,111 83,432 17,500 947,714 2,400,000 175,000 6,634,000 12% 13%

Southwest -

Meet Dianne and Bob

W

hen a client chooses to work with Agents Bob Pennypacker and Dianne Vernon they’re truly getting a two-for-one that is not only special, but extremely unique in the Real Estate world: Pennypacker is that rare real estate professional who is both an accomplished sales and marketing professional and a world-class architect, providing his clients with property insight on not only the skin and bones of a potential purchase, but its DNA as well.

Pennypacker, a SF Bay Area native, traces his interest in architecture to the mid-1960’s, when his mother briefly threw her hat into the homeselling arena. “Everything was on paper then, of course. I used to pore through the binders filled with her listings. I think that’s really where my love for structures began, particularly residential homes.”

Later, while studying architecture at UC Berkeley, Bob embarked on a student exchange program that took him to Sweden, where he was

given his first exposure to—and discovered his passion for— architectural history. “It was absolutely a life-changing experience, he recalls.

In Sweden, I learned to look at a house in a completely different way, to see where its design roots originate. That epiphany continues to inform my work today.” That school year in Sweden was followed by a summer in Norway and a spontaneous bout of employment. “I was walking along a village in a remote fjord, saw an architect’s office, and went in and asked if they were hiring,” Pennypacker laughs. That first year in Scandinavia was the beginning of a successful, nearly 30-year long career in architecture.

After returning to the states to complete his undergraduate studies at UC Berkeley, he moved to New York to obtain his graduate degree at Columbia University. His architecture career took off immediately, and Pennypacker

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spent the next thirty years indulging his passion for architecture and design. Contracted by several prominent corporations that included Bechtel and NBC Universal, he traveled the globe to service clients in locales that included France, the Middle East and Japan.

In 2000 Pennypacker returned to California and settled in historic Healdsburg, a charming, wine country destination located in Sonoma County. His first order of business was to design and build a home for himself. Upon completion of his own home, he designed and built another, this time to sell. He obtained his Real Estate License, sold the home, found the business compelling and got hooked.

Enter his business partner Dianne Vernon. Prior to becoming a REALTOR®, for twenty years Dianne directed an international team of sales and marketing professionals addressing the Fortune 500 software market.

For the last 10 years she had successfully sold Real Estate in the Silicon Valley. Over these last ten years, Dianne also studied architecture, building, and design; no surprise her meeting and teaming with Bob. Relocated to Healdsburg she now combines her passion for real estate and as an EcoBroker™, is a pioneer of the eco-friendly real estate and prefab home ethos.

Dianne and Bob are certified by the International Real Estate Society acknowledging their hard work to receive that designation and their acumen for the international real estate market.

Bob and Dianne provide a unique combination of skills. Their clients are provided with an incomparable level of service, while their ability to function as a REALTOR®, Architect, Designer, Builder, and accomplished “real world” business executive are benefits few competitors offer. “There are times when the

client isn’t able to see the potential of a home,” say Bob and Dianne.

Noting that few home buyers have the opportunity to consult an architect or designer during the buying process, Dianne and Bob’s clients are provided with an extra tier of service that would normally set the client back thousands of dollars. “As an architect, I can help them visualize what is possible.” states Pennypacker. “With a little guidance and vision, the true potential of a home can be revealed,” adds Dianne.

Today both Dianne and Bob are a world away from the jet-setting corporate culture of high tech companies and professional design firms.

They are very happy with the kind of human connections forged in real estate. “Designing airports and theme parks and endless hours incorporate meetings are no match for the real connection we enjoy meeting new people, selling real estate and building homes in Healdsburg,” say Bob and Dianne.

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&

Dianne Vernon Bob Pennypacker

Because Confidence is Earned

Dianne Vernon

877.630.7732 DianneVernon@sbcglobal.net DRE # 01428234

Bob Pennypacker 707.799.6032 Bob@BobPennypacker.com DRE # 01867425

RE/MAX Full Spectrum 338 Healdsburg Ave., HEALDSBURG, CA 95448 USA Full Spectrum

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