Wine country real estate

Market Guide 2 0 1 5 P r e s e n t e d

b y

Dianne Vernon Bob Pennypacker

D i a n n e V e r n o n REALTOR® B o b P e n n y p a c k e r REALTOR®

tel: 8 7 7 . 6 3 0 . 7 7 3 2 707.799.6032

RE/MAX Full Spectrum 3 3 8 H e a l d s b u r g Av e HEALDS BURG, CA 95404

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How’s the Market?

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Healdsburg Market Overview Starter Homes Mezzo Market Downtown 55+ Community The River and Fitch Mountain Luxury Market $1,000,000-$2,000,000 Luxury Market $2,000,000 + Land less than 5 acres Land greater than 5 acres

3 5 6 7 9 10 11 12 13 14

Wine Country Communities Overview Starter Homes Mezzo Market Luxury Market $1,000,000-$2,000,000 Luxury Market $2,000,000 + Land less than 5 acres Land greater than 5 acres

Meet Dianne & Bob

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How’s the Market?

T

hat is the question we are asked everyday. In answer, here is our Wine Country Real Estate Market Guide 2015. In our first edition dated January 2014 we reviewed the Healdsburg Real Estate Market beginning in 2009 and brought it forward, comparing sales data of similar wine country markets such as Sonoma, St. Helena, and Calistoga. The resulting information proved to be very useful to our clients in helping them to understand and assess which areas and price points were a good fit for their needs.

Encouraged by the success of our initial flagship publication, in the 2015 guide we have expanded on last year’s data by analyzing the transactions for 2014. Those 3,900 transactions for more than $2.5 billion represent an increase of 210 transactions and $313 million over 2013.

To put that into perspective, that is the same as the entire Healdsburg market for 2014 selling

Location

DATA MINING: N o t f o r t h e t i m i d twice. Clearly, the market has grown.

We hope that you find this market analysis helpful; once again answering that timehonored question, “So… how is the market?”

!

3

Welcome to Healdsburg

H

ealdsburg is a small and wonderfully diverse real estate market where home ownership spreads over a wide financial realm. In other words, there is something for everyone!

Although our beautiful town has grown to be a sought after destination, it is simply not true that home ownership in Healdsburg is restricted to the wealthy.

Bob and Dianne have taken on the Healdsburg statistics – as well as surrounding environs- to help bring to light an accurate homebuyer’s price scenario. We have stratified the homes into segments depending on your neighborhood preferences.

Healdsburg and Vicinity Average Home Area (SF) DOM $/sf AverageSales Price Highest Lowest Sales Volume (units) Sales Volume ($) Average sale$/list $

2009

2010

1,842 164 376.07 739,102 5,750,000 105,700 149 110,126,261

1,884 161 441.88 837,389 6,750,000 55,000 167 139,843,908

One of

2011 1,948 143 347.86 711,731 9,200,000 121,000 176 125,264,680

2012 1,878 139 362.50 785,030 8,400,000 148,000 233 182,912,088

2013 1,881 113 437.52 883,156 7,200,000 165,000 215 189,878,476

Smithsonian

Magazine’s

2014 1,768 88 486.02 937,660 5,500,000 153,000 210 196,908,636 98.27%

4

Very few conclusions can be drawn from the statistics illustrated below other than we have a strong real estate market in Healdsburg and we are recovering nicely from the mortgage crisis in 2007. Prices have risen 27% as compared to 2009, the relative number of homes sold has increased by 40% and the time a property is on the market (days on market-DOM) is down. This tells us that buyers are anxious to purchase and move into their homes without delay!

It is important to note that the "word on the street" is that there is no inventory so why

Best

bother even looking for a home. The truth is, there are plenty of homes to choose from and with a creative real estate professional leading the way, you will find the property that you desire.

In reviewing recent past years’ real estate sales statistics, Bob and Dianne noticed a significant spread between the minimum and maximum price of homes sold in the Healdsburg real estate market. Our goal is to de-mystify these statistics and find you a home in a desirable neighborhood at a price point that works for your budget.

Small Towns

5

The Healdsburg Real Estate Market Starter Homes

Starter Homes (up to 1,500 sf on lots smaller than 8,000 sf)

2009

2010



It is important to note that the number of homes being sold in this category has continued to rise.



There are more starter homes being built in Healdsburg due to the increase of buyers



The prices have climbed in the last couple of years but have not gone out of reach



Of the 73 starter homes that were sold in 2014, 55 of those were under $500,000.

2011

2012

2013

2014

Average Home Area (SF)

1,140

1,229

1,221

1,229

1,258

1,168

Average Lot Area (SF) DOM $/sf AverageSales Price Highest Lowest Sales Volume ($) Sales Volume (units) % of Local market share ($) % of Local market share(units) Average sale$/list $

5,019 139 317.7 358,615 525,000 170,000 13,986,000 39 12.70% 26.17%

5,422 149 284.26 352,804 799,000 113,000 20,462,623 58 14.63% 34.73%

5,316 108 274.39 330,403 730,000 121,000 18,832,985 57 15.03% 32.39%

5,112 87 287.38 339,803 590,000 148,000 22,087,190 65 12.08% 27.90%

4,906 60 341.47 415,437 900,000 225,000 21,187,290 51 11.16% 23.72%

4,137 70 382 439,702 875,000 153,000 32,098,250 73 16.30% 34.76% 99.14%

Wine is

sunlight

6

Mezzo Market 





The mid-range or Mezzo Level homes have sold steadily, increasing in volume since 2010.

This level of home was least impacted by the mortgage crisis as the buyers that would normally be “moving up” stayed in their starter homes as did the Mezzo range homeowners until the crisis abated. Therefore the activity in these two categories of homes was much lower until 2010 and beyond.

This category serves a very large group in Healdsburg as do the starter homes belying the notion of “restricted to the wealthy”

Mezzo Market Homes (1,500-2,100 sf on up to 5 acres) Average Home Area (SF) Average Lot Area (acres) DOM $/sf AverageSales Price Highest Lowest Sales Volume ($) Sales Volume (units) % of Local market share ($) % of Local market share(units) Average sale$/list $

2009 1,789 0.5 180 314.15 566,617 1,325,000 160,000 32,863,780 58 29.84% 38.93%

Held together

2010 1,747 0.72 151 316.18 551,559 1,050,000 280,000 20,407,685 37 14.59% 22.16%

2011

2012

1,701 0.5 121 271.11 494,494 1,225,000 175,000 27,197,158 55 21.71% 31.25%

1,737 0.62 139 306.56 550,943 1,600,000 178,000 44,075,409 80 24.10% 34.33%

By water -Galileo Galilei

2013 1,777 0.52 105 351.51 645,857 2,000,000 221,921 34,876,271 54 18.37% 25.12%

2014 1,782 1 84 433 785,139 1,700,000 410,000 49,463,727 62 25.12% 29.52% 99.09%

7

The Healdsburg Real Estate Market Downtown

T

housands of years ago this beautiful, lush area called Healdsburg was home to the Pomo Indians. These early residents built their village in the open, fertile valleys along the Russian River.

They hunted the elk, bears, and mountain lions that roamed the dense oak and madrone forests along the meandering river.

Occasional visits of European sailing vessels on the California

Downtown Sales Average Home Area (SF) Average Lot Area (SF) DOM $/sf AverageSales Price Highest Lowest Sales Volume ($) Sales Volume (units) % of Local market share ($) % of Local market share(units) Average sale$/list $

Coast from the 1500's to early 1800's had little impact on the area.

The mid-1800's, however, brought new settlers. The Russians built Fort Ross on the coast, and the Mexican government established the vast 48,000-acre Rancho Sotoyome. This enormous land grant was awarded to sea captain Henry Delano Fi tch in 1841 ( Fitch Mountain was named in his honor).

2009 1,723 6,583 133 368.68 639,197 1,325,000 335,000 21,093,500 33 19.15% 22.15%

Country

2010 1,658 8,367 115 418.67 691,100 1,850,000 210,000 13,822,000 20 9.88% 11.98%

2011 1,656 10,575 127 383.79 634,259 1,265,000 210,000 18,393,500 29 14.68% 16.48%

Fitch promptly hired trapper Cyrus Alexander to manage his bountiful Fitch rancho (the magnificent Alexander Valley is named for this early tenant). The California gold rush of 1849 brought itinerants, squatters, and failed miners to the more generous farming land here. Over the years these squatters settled on the verdant land owned by the family. In 1857, a fight named the "Westside Road Wars" commenced among the

2012 1,770 9,958 111 424.45 645,930 2,500,000 290,000 21,315,700 33 11.65% 14.16%

Life

2013 1,762 8,517 49 472.12 782,470 2,100,000 400,000 25,821,500 33 13.60% 15.35%

2014 1,467 0.14 65 480 752,371 2,500,000 153,000 41,380,393 55 21.08% 26.19% 99.36%

8

squatters. One of the winners of this colorful conflict was Harmon Heald, an Ohio entrepreneur. In a stroke of inspiration, Harmon Heald mapped out a large, Spanish style plaza* for the center of the town in 1857. Today that plaza is still the hub of all activity in the area, 152 years later! Just about every day a visitor comes in to our offices at the corner of North and Healdsburg Avenue. They are enchanted by the Plaza, bandstand, charming shops, tasting rooms, and restaurants. They predictably declare: "I would like a home that is walking distance to downtown!"

This is a common goal and somewhat challenging to achieve. However, with a bit of patience, a ready bank account statement, pre-authorization from your lender, and ability to move quickly when the time comes, a "walk to the Plaza home" could be yours!

In reflecting on the statistics you will find that the volume of sales is steady and the prices continue to rise. This is all the more reason to act quickly when a home that works for you comes available. In addition many of the homes purchased near the Plaza are considered "Land Value" meaning they will be torn down and replaced with a larger home.

Bob and Dianne have been very successful in securing these properties for their clients. Experience, creativity and long standing trusted relationships are the keys.

Was Never

So Chic

9

The Healdsburg Real Estate Market

55+ Community

River’s Bend, River View, Riverside 

These 3 communities were built in mid-70s, now seeing resurgence with the influx of baby-boomers.



Still an affordable option for living the wine country dream



Houses are being updated and remodeled, and average sales prices are up over 25% from 2013.

55 + Communnity Average Home Area (SF) Average Lot Area (acres) DOM $/sf Average Sales Price Highest Lowest Sales Volume ($) Sales Volume (units) % of Local market share($) % of Local market share(units) Average sale$/list $

A

drive all the way to the river, to nother neighborhood that the spot where a physician named is very eclectic and charming is the Rose established a resort he named, “Camp Rose”, and this Fitch Mountain/Russian River region’s Russian River Resort era community. began, bringing tourists and locals alike to the beach resort for In the 1920’s a road was extended summer swimming and boating, from Healdsburg’s plaza eastward meals and lodging. several miles, opening up a The road from Healdsburg, which roadway that allowed people to

2009 1,154 0.10 119 289 333,786 470,000 280,000 7 2,336,500 2.12% 4.70%

Life is

2010 1,239 0.08 120 242 297,725 350,000 235,000 8 2,381,800 1.70% 4.79%

2011

2012

1,249 0.09 83 235 290,391 400,000 189,000 13 3,775,085 3.01% 7.39%

1,316 0.10 110 222 290,375 455,000 215,000 20 5,807,500 3.18% 8.58%

Too Short

2013 1,261 0.08 56 270 338,892 380,000 260,000 14 4,744,490 2.50% 6.67%

2014 1,300 0.09 50 329 423,140 565,000 355,600 21 8,885,950 4.53% 10.00% 99.56%

10

The River and Fitch Mountain

Fitch Mountain dead ended at Camp Rose, was eventually extended by 1935 to reach all the way around the impassable “wilds� of Fitch Mountain, opening up riverfront lots for the building of summer cabins, most frequently by residents of San Francisco, and thereabouts, wanting a restful vacation home away from the city.

The River and Fitch Mountain Average Home Area (SF) Average Lot Area (acres) DOM $/sf

55 + Community

2009

2010

2011

2012

2013

952 0.78 101 354.21

1,260 0.19 162 334.35

1,263 0.34 83 360.22

1,087 0.19 106 389.81

1,309 0.2 64 370.93

Average Sales Price

342,600

413,129

422,397

401,788

489,000

Highest Lowest Sales Volume ($) Sales Volume (units) % of Local market share($) % of Local market share(units) Average sale$/list $

659,000 170,000 2,189,000 6 1.99% 4.03%

680,000 213,000 2,891,900 7 2.07% 4.19%

885,000 121,000 4,223,967 10 3.37% 5.68%

765,000 148,000 5,223,250 13 2.86% 5.58%

900,000 165,000 4,401,000 9 2.32% 4.19%

To Drink

Bad Wine

2014 1,520 0.51 124 419 637,192 1,430,000 285,500 8,283,500 13 4.22% 6.19% 98%

11

The Healdsburg Luxury Real Estate Market $1,000,000-$2,000,000

T

his market is among the most diverse in Healdsburg. Properties range from elegant in-town villas to country properties on a few acres.

The entry level luxury market continues its strong comeback from the housing crisis.

Sales volumes have doubled from their lows in 2009 and 2011; on average, prices are up 16% from their low point, and homes are selling faster.

This is the only market segment we have bracketed an upper and lower price point.

Any movement in these market statistics could mean a move to the next page.

Properties valued between $1,000,000 and $2,000,000 Average Home Area (SF) Average Lot Area (SF) DOM $/sf AverageSales Price Sales Volume ($) Sales Volume (units) % of Local market share($) % of Local market share(units) Average sale$/list $

2009 2,759 7.87 173 550.15 1,360,722 24,493,000 18 22.24% 12.08%

Where

2010 2,922 3.74 211 482.47 1,396,042 33,505,000 24 23.96% 14.37%

2011 2,533 10.12 168 563.17 1,168,944 21,041,000 18 16.80% 10.23%

2012 2,724 6.69 164 608.63 1,448,800 36,220,000 25 19.80% 10.73%

Selfindulgence

2013 2,454 6.62 125 613.35 1,427,294 48,528,000 34 25.56% 15.81%

2014 2,594 12.82 95 596.71 1,350,176 44,555,795 33 22.63% 15.71% 96%

12

Estates $2,000,000 and over

T

his market segment consists of big land, grand homes and exclusivity.

These properties’ values are on the ascent.

In this distinctive sector each property is unique. Therefore direct comparisons are generally not realistic.

The relevant statistics to review are the sales volumes which have more than doubled since 2009.

Properties valued above $2,000,000 House area (SF) Lot (Acres) DOM $/sf AverageSales Price Highest Sales Volume ($) Sales Volume (units) % of Local market share($) % of Local market share(units) Average sale$/list $

is

2009 3,631 33.01 188 946.03 3,245,785 5,750,000 25,966,281 8 23.58% 5.37%

2010 4,311 74.12 149 1,138.64 4,076,818 6,750,000 44,845,000 11 32.07% 6.59%

2011 5,491 20.7 232 836.18 3,788,889 9,200,000 34,100,000 9 27.22% 5.11%

2012 4,222 36.71 189 1,046.54 3,824,038 8,400,000 57,360,574 15 31.36% 6.44%

A Virtue

2013 3,251 15.23 176 840.95 2,888,174 7,200,000 51,987,000 18 27.38% 8.37%

2014 3,273 11.38 133 1,063.67 3,119,101 5,500,000 65,501,125 21 33.26% 10.00% 95.51%

13

Healdsburg Land Market

T

Land up to 5 acres

he land market experienced a sharp dip during the financial crisis. During the years of 2007-2010 homes in this area were selling for less than it would cost to build them. Therefore investing, building, or lending on land was greatly reduced.

Fast forward! Land is now very much in demand. New homes are appearing where old homes exhibiting deferred maintenance once stood.

Thanks to the planning and architectural review departments in the town of Healdsburg the new homes continue to maintain the charm of our historic town.

2009

2010

2011

2012

2013

2014

Average Land Area (acres)

0.69

1.12

0.73

0.71

1.01

1.60

DOM

166

298

490

668

216

152

Average $/acre

329,670

288,135

385,718

362,481

661,407

470,759

AverageSales Price

188,500

374,781

191,258

188,407

320,555

351,174

Highest

265,000

260,000

425,000

330,000

725,000

790,000

Lowest

112,500

61,904

100,000

72,500

27,100

60,000

Sales Volume ($)

1,319,500

554,404

2,295,100

1,318,850

3,526,100

6,321,127

Sales Volume (units)

7

4

12

7

11

17 88.40%

Average sale$/list $

Building

The

14

T

Land more than 5 acres

his segment of the market has been relatively stable—prices are slightly on the rise and volume is fairly consistent. These properties tend to have more of a commercial base .

2009

2010

2011

2012

2013

2014

Land Area (acres)

59.38

69.416

105.93

93.26

31.44

60.86

DOM

265

321

322

349

318

353

Average $/acre

57,885

39,750

62,462

53,977

66,595

59,126

Highest

171,429

148,000

217,725

106,082

150,330

133,333

Lowest

1,275

3,281

2,632

1,525

7,813

3,719

AverageSales Price

1,767,111

776,500

2,105,556

1,147,384

1,234,231

1,330,231

Highest

4,600,000

1,850,000

8,365,000

3,060,000

1,950,000

2,000,000

Lowest

204,000

275,000

210,000

192,500

430,000

53,000

Sales Volume ($)

15,904,000

7,765,000

18,950,000

18,358,150

16,045,000

17,293,000

Sales Volume (units)

9

10

9

16

13

13 92.42%

Average sale$/list $

Dreams

!

15

Wine Country Market

B

ased in centrally located Healdsburg, Bob and Dianne are well-versed in the real estate markets in both Napa and Sonoma counties.

As you consider searching for property in these areas, we hope our Market Guide will help you understand the nuances and variation in values from locale to locale.

Overall Markets

Healdsburg

Average Home Area (SF)

Sonoma

Kenwood

Glen Ellen

Sebastopol

Cloverdale

1,768

1,726

2,058

1,797

1,833

1,644

DOM

88

70

135

102

69

72

$/sf

486.02

429.80

590.37

611.60

422

248

AverageSales Price

937,660

786,622

1,208,386

1,100,585

742,854

407,515

Highest

5,500,000

4,950,000

3,000,000

4,200,000

5,937,500

2,675,000

Lowest

153,000

155,000

414,000

130,000

106,000

102,000

Sales Volume ($)

196,908,636

379,938,408

26,584,500

60,532,202

216,170,622

68,054,979

Sales Volume (units)

210

483

22

55

291

167

Market Share ($)

8%

100.00%

100.00%

100.00%

9%

3%

Market Share (units)

6%

100.00%

100.00%

100.00%

8%

4%

Average sale $/listing $

98%

99%

98%

97%

101%

99%

Fodor’s

Top

16

Windsor

St. Helena

Calistoga

Northeast

Santa Rosa Northwest Southeast

Southwest

1,838

2,223

1,931

1,972

1,452

1,794

1,425

65

134

138

65

55

65

61

279

605.67

479.86

309

274.44

292

257.54

507,146

1,528,315

906,409

612,788

403,472

547,692

356,444

3,000,000

15,000,000

3,675,000

6,500,000

3,550,000

7,000,000

955,000

177,500

325,000

211,000

185,000

100,000

95,000

165,000

152,650,847

204,794,212

61,635,827

463,880,606

243,697,183

232,768,936

80,556,294

301

134

68

757

604

425

226

6%

9%

3%

19%

10%

10%

3%

8%

4%

2%

20%

16%

11%

6%

101%

96%

96%

100%

100%

100%

101%

Wine

Destination

17

Wine Country Starter Homes Healdsburg Cloverdale

Healdsburg St. Helena

2014 Healdsburg Sold for $433,000

2013 Healdsburg Sold for $415,000

1,122 Sf 3 BR, 2BA 3926 sf lot DOM 110

Starter Homes

Healdsburg

Sonoma

1,249 Sf 3 BR, 2BA 4,956 sf lot DOM 23

Kenwood

Glen Ellen

Sebastopol

Cloverdale

Average Home Area (SF)

1,168

1,131

951

940

1,123

1,150

Average Lot Area (acres)

0.10

0.11

0.16

0.13

0.11

0.11

DOM

70

55

53

44

63

62

$/sf

382.06

370.26

457.80

452.49

362

247

AverageSales Price

439,702

423,374

433,500

356,585

395,207

280,200

Highest

875,000

850,000

453,000

490,000

559,000

370,000

Lowest

153,000

155,000

414,000

130,000

106,000

102,000

Sales Volume ($)

32,098,250

74,513,855

867,000

2,496,092

11,461,010

16,251,600

Sales Volume (units)

73

176

2

7

29

58

Market Share ($)

7%

15.31%

0.18%

0.51%

2.36%

3.34%

Market Share (units)

5%

13.04%

0.15%

0.52%

2.15%

4.30%

99.14%

99%

100%

99%

101%

100%

Average sale $/listing $

Confrere

Of Note

18

Most Affordable Market

Most Expensive Market

2014 Cloverdale Sold for $280,000

2014 Saint Helena Sold for $660,000

2013 Cloverdale Sold for $240,000

1,150 Sf 3 BR, 1 BA 6,528 sf lot DOM 159

2013 Saint Helena Sold for $640,000

1,325Sf 3 BR, 2 BA 6528 sf lot DOM 44

900 Sf 3 BR, 1BA 6,098 sf lot

DOM 32

745 Sf 2 BR, 1BA 3,920 sf lot DOM 37

Santa Rosa Windsor

St. Helena

Calistoga

Northeast

Northwest

Southeast

Southwest

1,230

1,180

1,156

1,161

1,170

1,198

1,211

0.11

0.11

0.13

0.10

0.09

0.09

0.09

55

97

64

53

51

57

55

308

569.43

384.07

318

267.52

277

260.87

381,358

653,928

427,333

368,791

313,755

329,967

317,855

521,000

1,275,000

614,250

575,000

710,000

505,000

444,000

177,500

325,000

211,000

185,000

100,000

95,000

165,000

33,559,503

18,309,996

8,546,650

83,715,540

108,559,247

57,084,214

39,096,147

88

28

20

227

346

173

123

6.90%

3.76%

1.76%

17.21%

22.31%

11.73%

8.04%

6.52%

2.07%

1.48%

16.81%

25.63%

12.81%

9.11%

101%

98%

100%

100%

101%

101%

100%

Celebrated

Sights

19

Wine Country Mezzo Market Healdsburg Cloverdale

Healdsburg St. Helena

2014 Healdsburg Sold for $679,000

2013 Healdsburg Sold for $659,000

1926 sf 3BR, 2BA 0.74 acre DOM 1

Mezzo Market

Healdsburg

Average Home Area (SF)

Sonoma

Kenwood

2,100 sf 3BR, 2BA 0.20 acre DOM 20

Glen Ellen

Sebastopol

Cloverdale

1,782

1,728

1,858

1,730

1,770

1,711

Average Lot Area (acres)

0.70

0.35

1.21

0.58

1.24

0.25

DOM

84

66

103

84

58

76

$/sf

433

386.82

452.18

441.17

394

230

AverageSales Price

785,139

687,167

846,438

705,133

694,970

393,174

Highest

1,700,000

1,900,000

1,380,000

1,025,000

1,605,000

581,000

Lowest

410,000

302,400

455,000

130,000

372,500

258,000

Sales Volume ($)

49,463,727

98,264,830

6,771,500

10,577,000

53,512,665

22,017,720

Sales Volume (units)

62

143

8

15

77

56

Market Share ($)

8%

16%

1%

2%

9%

4%

Market Share (units)

6%

13%

1%

1%

7%

5%

99.09%

98%

99%

96%

101%

99%

Average sale $/listing $

Glorious

Gatherings

20

Most Affordable Market

Most Expensive Market

Cloverdale Sold for $395,000

2014 Saint Helena Sold for $958,000

Cloverdale Sold for $365,000

2050 Sf 3BR, 2BA 0.16 acre DOM 236

1821 Sf 2BR, 2BA 6,035 sf lot DOM 67

2013 Saint Helena Sold for $1,025,000

2,100 Sf 3 BR, 2 BA 0.91 acre DOM 79

1,633 Sf 2 BR, 2BA 8,712 sf lot DOM 66

Santa Rosa Windsor

St. Helena

Calistoga

Northeast

Northwest

Southeast

Southwest

1,792

1,836

1,791

1,782

1,733

1,769

1,710

0.21

0.30

0.57

0.25

0.32

0.31

0.28

61

144

154

57

51

63

65

270

514.18

331.53

297.56

259.06

282

230.92

489,674

941,581

595,663

527,887

446,511

503,022

393,130

810,000

1,700,000

775,000

1,300,000

1,075,000

872,000

550,000

292,000

505,000

330,000

290,000

297,000

268,000

204,000

59,740,170

34,838,500

8,339,277

117,190,834

72,334,722

67,404,886

22,015,300

122

37

14

222

162

134

56

10%

6%

1%

19%

12%

11%

4%

11%

3%

1%

20%

15%

12%

5%

101%

98%

97%

100%

100%

100%

102%

Captivating

Couture

21

Wine Country Market $1,000,000-$2,000,000 Healdsburg

Healdsburg

Calistoga

Windsor

2014 Healdsburg Sold for $1,360,000

2013 Healdsburg Sold for $1,450,000

3,500 Sf 4BR, 4.5BA 0.16 acre DOM 40

Healdsburg Average Home Area (SF)

Sonoma

Kenwood

3474, Sf 4BR, 4BA 2.11 acre DOM 40

Glen Ellen

Sebastopol

Cloverdale

2,594

2,476

2,561

2,561

2,818

2,767

Average Lot Area (acres)

12.82

1.78

3.99

3.99

9.79

31.55

DOM

95

83

237

237

82

62

$/sf

596.71

622.17

742.82

742.82

551

525

AverageSales Price

1,350,176

1,380,413

1,529,286

1,529,286

1,294,585

1,405,875

Sales Volume ($)

44,555,795

92,487,680

10,705,000

10,705,000

50,488,800

5,623,500

Sales Volume (units)

33

67

7

7

39

4

Market Share ($)

11%

23%

3%

3%

12%

1%

Market Share (units)

11%

22%

2%

2%

13%

1%

96%

97%

95%

95%

100%

94%

Average sale $/listing $

Distinguished

Discourse

22

Most Affordable Market

2014 Windsor Sold for $1,196,000

Most Expensive Market

2013 Windsor Sold for $1,196,000

3,686 Sf 4BR, 4BA 2.02 acre DOM 49

3475, Sf 5BR, 4BA 0.48 acre DOM 18

Windsor

St. Helena

Calistoga

2014 Calistoga Sold for $1,690,000

2013 Glen Ellen Sold for $1,495,000

1,126 Sf 2BR, 1 BA 41.28 acre

2.472 Sf 3BR, 2.5BA 6.03 acre DOM 22

Santa Rosa Northwest Southeast

Northeast

Southwest

3,686

2,376

1,922

3,611

2,771

3,267

-

2.02

0.88

11.42

2.29

6.12

2.88

-

49

94

147

76

65

73

-

305

628.58

1,006.06

350

534.53

396

-

1,125,000

1,389,425

1,660,400

1,224,012

1,383,045

1,254,336

-

1,125,000

54,187,568

8,302,000

77,112,750

15,213,500

35,121,398

-

1

39

5

63

11

28

-

0.3%

13%

2%

19%

4%

9%

-

0.3%

13%

2%

21%

4%

9%

-

103%

96%

97%

99%

102%

96%

-

Tasting

Triumphs

23

Wine Country Market above $2,000,000

Healdsburg Cloverdale

Healdsburg St. Helena

2014 Healdsburg Sold for $3,300,000

2013 Healdsburg Sold for $2,700,000

3,922 Sf 4 BR, 3.5 BA 6.13 acres DOM 17

Healdsburg

Sonoma

Kenwood

2,750 Sf 3 BR, 4BA 1.94 acres DOM 25

Glen Ellen

Sebastopol

Cloverdale

Average Home Area (SF)

3,273

3,650

3,103

2,743

3,162

3,000

Average Lot Area (acres)

11.38

7.49

6.69

30.43

47.58

15.69

DOM

133

101

83

131

143

165

$/sf

1,063.67

934.81

796.88

1,149.13

993

892

AverageSales Price

3,119,101

3,163,240

2,399,000

3,077,857

2,932,917

2,675,000

Highest

5,500,000

4,950,000

3,000,000

4,200,000

5,937,500

2,675,000

Lowest

2,025,000

2,125,000

2,000,000

2,300,000

2,100,000

2,675,000

Sales Volume ($)

65,501,125

75,917,750

11,995,000

21,545,000

17,597,500

2,675,000

Sales Volume (units)

21

24

5

7

6

1

Market Share ($)

17%

20%

3%

6%

5%

1%

Market Share (units)

19%

21%

4%

6%

5%

1%

Average sale $/listing $

95.51%

97%

97%

97%

94%

92%

Go-To

Glam

24

Most Affordable Market

Most Expensive Market

2014 Kenwood Sold for $2,350,000

2013 Cloverdale Sold for $2,350,000

3,044 Sf 3 BR, 3.5 BA 13.97 acres DOM 122

3300, Sf 4 BR, 5BA 27.17 acres DOM 318

2014 St. Helena Sold for $4,700,000

2013 Sonoma Sold for $4,050,000

6,429 Sf 6 BR, 5BA 63.91 acres DOM 312

3,906 Sf 5BR, 5BA 7.46 acres DOM 30

Santa Rosa Windsor

St. Helena

Calistoga

Northeast

Northwest

Southeast

Southwest

6,320

4,149

3,507

5,166

5,490

4,431

-

3.39

19.37

15.76

17.54

20.01

27.24

-

280

211

158

215

246

157

-

412

1,037.20

997.80

632

586.49

679

-

2,543,750

4,539,707

2,726,250

3,492,857

3,100,000

3,041,896

-

3,000,000

15,000,000

3,675,000

6,500,000

3,550,000

7,000,000

-

2,231,250

2,100,000

2,325,000

2,100,000

2,650,000

2,125,000

-

7,631,250

99,873,556

21,810,000

24,450,000

6,200,000

21,293,275

-

3

22

8

7

2

7

-

2%

27%

6%

6%

2%

6%

-

3%

19%

7%

6%

2%

6%

-

89%

91%

92%

93%

97%

94%

-

Regal

Retreats

25

Wine Country Market— 5 acres or less Healdsburg Cloverdale

Healdsburg

Sonoma 2014 Healdsburg Sold for $417,000

2013 Healdsburg Sold for $310,000

Downtown Lot 0.91 acre DOM 722

Healdsburg

Sonoma

Kenwood

Downtown Lot 6,067 sf DOM 81

Glen Ellen

Sebastopol

Cloverdale

Average Land Area (acres)

1.60

1.05

-

2.82

1.72

1.46

DOM

152

194

-

350

147

60

Average $/acre

470,759

804,388

-

248,735

319,413

93,742

Highest

1,678,281

1,878,613

-

430,380

810,811

120,209

Lowest

50,847

80,153

-

70,111

34,809

67,275

AverageSales Price

351,174

512,868

-

527,500

287,987

117,000

Highest

790,000

2,000,000

-

907,000

475,000

149,000

Lowest

60,000

82,000

-

190,000

7,000

85,000

Sales Volume ($)

6,321,127

9,220,000

-

3,165,000

4,319,800

234,000

Sales Volume (units)

-

6

15

2

17

19

Market Share ($)

14%

21%

7%

10%

1%

Market Share (units)

16%

18%

6%

14%

2%

Average sale$/list $

88.40%

93%

88%

92%

85%

Lofty

-

Leisure

26

Most Affordable Market

Most Expensive Market

2014 Cloverdale Sold for $149,000

2014 Sonoma Sold for $850,000

2013 Cloverdale Sold for $160,000

2.20 acres DOM 26

10 minutes from town 2.38 acres DOM 407

2013 St. Helena Sold for $965,000

3.11 acre DOM 78

In town 1.02 acre DOM 239

Santa Rosa Windsor

St. Helena

Calistoga

Northeast

Northwest

Southeast

Southwest

1.52

-

1.71

1.23

2.52

1.66

1.29

111

-

1,254

247

265

469

134

187,753

-

551,512

436,607

301,302

239,605

355,682

280,403

-

974,462

1,250,000

1,178,378

750,000

788,462

140,000

-

119,048

58,252

41,200

13,274

36,000

229,667

-

460,313

424,474

863,333

241,857

164,500

350,000

-

800,000

1,810,000

4,360,000

725,000

225,000

89,000

-

167,500

60,000

34,000

30,000

102,000

689,000

-

3,682,500

8,065,000

5,180,000

1,693,000

987,000

3

-

8

19

6

7

6

2%

-

8%

19%

12%

4%

2%

3%

-

7%

18%

6%

6%

6%

97%

-

87%

89%

94%

97%

94%

Sense of

Place

27

Wine Country Market— more than 5 acres Healdsburg Cloverdale

Healdsburg St. Helena

2014 Healdsburg Sold for $1,295,000

2013 Healdsburg Sold for $995,000

20 minutes to town 87.10 acres DOM 450

Healdsburg

Sonoma

Kenwood

5 minutes to town 10.95 acres DOM 626

Glen Ellen

Sebastopol

Cloverdale

Average Land Area (acres)

60.86

26.71

-

8.53

13.12

63.02

DOM

353

134

-

218

24

197

Average $/acre

59,126

86,503

-

87,900

54,850

25,603

Highest

133,333

176,863

-

-

80,569

60,865

Lowest

3,719

22,998

-

-

29,131

3,005

AverageSales Price

1,330,231

1,972,833

-

545,000

460,000

Highest

2,000,000

5,200,000

-

-

580,000

535,000

Lowest

53,000

425,000

-

-

510,000

395,000

Sales Volume ($)

17,293,000

12,019,000

-

799,000

1,090,000

1,380,000

Sales Volume (units)

13

6

-

1

2

3

799,000

Market Share ($)

21%

15%

1%

1%

2%

Market Share (units)

22%

10%

2%

3%

5%

Average sale$/list $

92.42%

105%

107%

93%

99%

It’s

-

Most

28

Most Affordable Market

2014 Cloverdale Sold for $450,000

Most Expensive Market

2014 St. Helena Sold for $2,900,000

2013 Sebastopol Sold for $459,000

149.74 acres DOM 7

2013 Glen Ellen Sold for $2,000,000

32.81 acre DOM 20

10.8 acres DOM 38

Sonoma Valley Floor 25 acre DOM 606

Santa Rosa Windsor

St. Helena

Calistoga

Northeast

Northwest

Southeast

Southwest

29.59

33.38

10.93

25.33

9.67

220.53

6.61

81

245

358

284

175

726

720

79,551

171,614

83,731

76,146

59,477

11,336

61,279

99,487

441,176

208,797

380,259

105,166

-

124,082

59,615

963

19,671

2,000

32,064

-

25,031

2,425,000

2,701,889

1,218,375

749,545

765,850

3,300,000

6,500,000

3,750,000

2,350,000

1,901,410

-

845,000

1,550,000

80,000

149,500

160,000

190,140

-

175,000

4,850,000

24,317,000

4,873,500

8,245,000

2,297,550

2,500,000

1,220,000

2

9

4

11

3

1

3

6%

30%

6%

10%

3%

3%

2%

3%

16%

7%

19%

5%

2%

5%

92%

83%

97%

99%

73%

84%

108%

Certainly

Healdsburg

2,500,000

406,667

29

Meet Dianne & Bob

Article reprinted from Top Agent Magazine

W

Hen clients choose to work with Agents Bob Pennypacker and Dianne Vernon , they’re truly getting a two-for-one that is not only special, but extremely unique in the Real Estate world: Pennypacker is that rare real estate professional who is both an accomplished sales and marketing professional and a world-class architect, providing his clients with property insight on not only the skin and bones of a potential purchase, but its DNA as well.

residential homes.” Later, while studying architecture at UC Berkeley, Bob embarked on a student exchange program that took him to Sweden, where he was given his first exposure to— and discovered his passion for— architectural history. “It was absolutely a life-changing experience”, he recalls. “In Sweden, I learned to look at a house in a completely different way, to see where its design roots originate. That epiphany continues to inform my work today.”

Pennypacker, a SF Bay Area native, traces his interest in architecture to the mid-1960’s, when his mother briefly threw her hat into the home-selling arena. “Everything was on paper then, of course. I used to pore through the binders filled with her listings. I think that’s really where my love for structures began, particularly

That school year in Sweden was followed by a summer in Norway and a spontaneous bout of employment. “I was walking along a village in a remote fjord, saw an architect’s office, and went in and asked if they were hiring,” Pennypacker laughs.

That first year in Scandinavia was the beginning of a successful, nearly 30-year long career in

Because

Confidence

architecture.

After returning to the states to complete his undergraduate studies at UC Berkeley, he moved to New York to obtain his graduate degree at Columbia University. His architecture career took off immediately, and Pennypacker spent the next thirty years indulging his passion for architecture and design.

Contracted by several prominent corporations that included Bechtel and NBC Universal, he traveled the globe to service clients in locales that included France, the Middle East and Japan.

In 2000 Pennypacker returned to California and settled in historic Healdsburg, a charming, wine country destination located in Sonoma County. His first order of business was to design and build a home for himself. Upon completion of his own home, he designed and built another, this

30

time to sell. He obtained his Real Estate License, sold the home, found the business compelling and got hooked.

Enter his business partner Dianne Vernon. Prior to becoming a REALTOR®, for twenty years Dianne directed an international team of sales and marketing professionals addressing the Fortune 500 software market.

For the last 10 years she had successfully sold Real Estate in the Silicon Valley.

Over these last ten years, Dianne also studied architecture, building, and design; no surprise her meeting and teaming with Bob. Relocated to Healdsburg she now combines her passion for real estate and as an EcoBroker™, is a pioneer of the eco-friendly real estate and prefab home ethos.

is

Dianne and Bob are certified by the International Real Estate Society acknowledging their hard work to receive that designation and their acumen for the international real estate market.

Bob and Dianne provide a unique combination of skills.

Their clients are provided with an incomparable level of service, while their ability to function as a REALTOR®, Architect, Designer, Builder, and accomplished “real world” business executive are benefits few competitors offer. “There are times when the client isn’t able to see the potential of a home,” say Bob and Dianne.

Noting that few home buyers have the opportunity to consult an architect or designer during the buying process, Dianne and Bob’s clients are provided with an extra tier of service that would normally set

Earned

the client back thousands of dollars. “As an architect, I can help them visualize what is possible.” states Pennypacker.

“With a little guidance and vision, the true potential of a home can be revealed,” adds Dianne.

Today both Dianne and Bob are a world away from the jetsetting corporate culture of high tech companies and professional design firms. They are very happy with the kind of human connections forged in real estate. “Designing airports and theme parks and endless hours incorporate meetings are no match for the real connection we enjoy meeting new people, selling real estate and building homes in Healdsburg,” say Bob and Dianne

Dianne Vernon 8 7 7 . 6 3 0 . 7 7 3 2 DianneVernon@sbcglobal.net CalBRE 01428234

Bob Pennypacker 7 0 7 . 7 9 9 . 6 0 3 2 Bob@BobPennypacker.com CalBRE 01428234

RE/MAX Full Spectrum 3 3 8 H e a l d s b u r g Av e HEALDS BURG, CA 95404

B e c a u s e

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#1 Re/Max agents in Healdsburg with over $20 million sold in 2014

i s

E a r n e d