TREND
REPORT
The Team
Akanksha Singh
Rushil Pradhan
Jayati Arora
Diya Ahuja
2
Nazvi
Preface
For the past 8 weeks, we have keenly studied the various patterns and emerging Macro and Micro trends spanning 6 years, that is, from 2015 to 2020. The wave of positives left us with 5 major fields of trends. After mapping and plotting the mind map, we took a note of various Macro trends which were required to build in the components of the cool hunting, looking for the next big thing in 2021. One of which was: Sustainable packaging. Instead of thriving in only one area, sustainable packaging prevailed in every major field we had chosen. It was an obvious choice and choosing a fashion brand to collaborate with the topic ideation was settled with, Nicobar. With the research about the brand, it was highly anticipated to see the measures and steps with strategies the brand is coming up with for sustainability. “We know we are not perfect but we’re striving to improve every day. Here we present Re-Rooting�. We have actively worked on innovative & sustainable packaging ideas and came up with various ways to attain 100% sustainability in the brand and make it eco-friendly. We hope that the trend report set by us will not only help you to understand various trends but also to appreciate the immense thoughts and hard work put into it. Happy scrutinising, The Team.
3
Timeline 2015 News 2016 News 2017 News 2018 News 2019 News 2020 News Top 5 Categories Environment News Fashion News Innovation and Technology News Women Empowerment News Social Media News Pattern Recognition for Global Green Pattern Recognition for Fashion Revolution
8
12 18 22 26 31 38 39 41 43 45 47 52 54
6
56
58
87
Pattern Recognition for Creative Minds
60 62 64 67 68 70 71 74 75 79 80 82
Pattern Recognition for Equality Effect Pattern Recognition for Socio Savy Infographics for Macro trends Final Mind Map Macro Driver Concept Board & Concept Note Facts and Figures Key Findings Brand DNA Brand Attributes Target Audience Existing Packaging Packaging Solution Campaign
TIMELINE Colour coding each news according to the colour assigned to the category
News segregation of each year seperately
Identification of Categories according to each news
Global news compilation (2015- 2020)
Synopsis of the macro trends according to the pattern recognized
Mapping the Macro trends individually
Selection of top 5 categories
Pattern recognition of the chosen 5 categories (Macro Trends)
Analysis of mind map to find a micro trend
Designing Infographics for the Macro Trends
Spotting Micro trends within the macro trends
Compilation of the final mindmap
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About the collaboration
Studying the Brand DNA
Creating a campagin idea for the fashion brand
Material Research
Choosing a fashion brand to collaborate with
Addition of validation points with statistics
Infographics based on key findings Picking a micro trend after analysing weak and strong signals
Creating a concept board with a concept note
Recognition of pattern for the cool hunting topic through the years
Choosing a cool hunting topic that's going to be the next big thing for 2021 from the micro trend
Creating a concept name for the topic
7
POST ITS Terrorists attack a police station in Gurdaspur, Punjab. Intelligence agencies identified the terrorists as belonging to Lashkar-e-Tayyeba.
Massive earthquake in Nepal; 1,500 killed
2015
United States President Barack Obama officiating as the chief guest at the Republic Day parade.
WhatsApp has gained 300 Million new users since this time last year (August 2014), a year on year growth of 60%.
India: The New Juvenile law : 2015
Calamity
New York Magazine Featured 35 Of Bill Cosby's Accusers In A Stirring Cover Story
2015
The Science of Why No One Agrees on the Color of This Dress
2015
Red cup rage, Starbucks released its annual holiday cup, and its minimalist red design didn't go over well.
2015
Women Empowement
People
Health
Environment
Virender Sehwag announced his retirement from all forms of international cricket and Indian Premier League.
2015
Jon Snow's fate The single biggest Internet mystery of 2015: Is Jon Snow dead?
2015
Apple adds racially diverse emoji, and they come in five skin shades
2015
Germanwings Plane Crash A major aviation mystery.
2015
8
Leonard Nimoy, the man who made Mr. Spock famous, died in February at age 83
2015
Cecil the lion Walter Palmer, a dentist from Minnesota, paid $55,000 to travel across the world and kill Cecil, one of Africa's most famous lions.
2015
Viola Davis Is First Black Woman To Win Emmy For Best Actress In A Drama
2015
The 'Fight of the Century' Floyd Mayweather and Manny Pacquiao went into the ring, with millions watching on TV and hundreds of millions of dollars in play
2015
Social
Social Media
Education
2015
2015
2015
2015
Politics & Government
Terrorism
MH370 plane debris discovered A plane part that washed ashore on Reunion island turned out to be from missing Malaysia Airlines Flight 370.
Amazon launches one-hour delivery service Prime Now in parts of London
Ireland says 'yes' to same-sex marriage In a historic vote, Ireland became the first country in the world to approve same-sex marriage
'Women have been paying a gender tax for decades': Patricia Arquette defends her Oscar acceptance speech demanding equal pay for women
Celebrity
Global Active Internet Users now totals 3.175 Billion, that's nearly half of the world's population (7.357 Billion)
2015
Delhi slaps 15-day ban on sale of Maggi noodles
2015
Adele releases '25' The wildly anticipated third release delivers what all Adele fans want
2015
NATIONAL SC strikes down ‘draconian’ Section 66A
2015
On 3 October 2015, US airstrikes, destroyed our trauma hospital in Kunduz, Afghanistan, killing 42 people.
2015
Business
2015
Defence
Fashion
Zayn leaves One Direction At the end of March
2015
Apple introduces Ipad pro featuring Epic 12.9 Inch Retina Display
2015
US science agency says 2015 is 97% likely to be the hottest year on record
2015
Entertainment
2015
Twitter Debuts Group Messages & Video
Birdman wins the 2015 Oscars
2015
Former President APJ Abdul Kalam passes away in Shillong following a massive heart attack. He was 83.
9
Salman Khan, Bollywood Star, Gets 5 Years in Hit-and-Run Killing
2015
Sports
Pandemic
Innovation & Technology
2015
2015
2015
2015
Science
Crime
Same-Sex Marriage Debate - The Supreme Court made a landmark decision in June,
It's a girl for William and Kate Britain got a new princess after Kate Middleton gave birth to an 8-pound, 3-ounce baby girl on May 1.
2015
Snapchat Introduces "Discover"
Caitlyn Jenner and the rise of transgender identity- Caitlyn Jenner, born Bruce Jenner, appeared as a woman for the first time on the June cover of Vanity Fair.
Calamity
2015
Outrage After Man Lynched Over Rumour of Storing Beef in House
European Refugee Crisis
2015
Migrant crisis forcing divided Europe to look ahead
NASA confirms the presence of water on Mars
2015
The acquittal of George Zimmerman in the shooting death of teenager Trayvon Martin led to the creation of #BlackLivesMatter in 2013
2015
Delhi gang rape: Second chance for teenage rapist?
2015
Women Empowement
People
Health
Environment
Canada's prime minister appoints a gender-equal cabinet
2015
New Features in Facebook Groups Improve Buy & Sell Experience
2015
10
Kobe Bryant announces his retirement After weeks of struggling to make a comeback from two seasons of injury-riddled disappointment
2015
Mark Ronson's "Uptown Funk" hit No. 1 in January, starting a months- long reign at the top of the charts and inspired viral videos and memes for the rest of the year.
2015
The Norwegian Nobel Committee of the Nobel Peace Price for 2015 was awarded to the Tunisian National Dialogue Quartet for its Defensive
2015
Donald Trump announces US presidential run with eccentric speech
2015
Social
Social Media
Education
2015
2015
2015
2015
Politics & Government
Terrorism
Alexander Wand is leaving Balenciaga as creative director
Aam Aadmi Party led by Arvind Kejriwal wins the Delhi Assembly Election.
Same-sex marriage is the law of the land in America
2015
Explosions at a warehouse in the northeastern Chinese port of Tianjin have killed at least 50 people
2015
Facebook at Work app aims for role in the office
Pope Francis Visits the US
2015
Celebrity
Business
Entertainment
Defence
Fashion
India's first space observatory Astrosat was launched on PSLV-XL.
2015
At a time when sex and censorship are on everyone's minds, Rick Owens – fashion's king of kink – has entered unchartered territory
2015
Sania Mirza is first Indian to be World No.1 in women’s doubles
2015
11
Charlie Hebdo Attack in Paris
2015
2015
The FIFA scandal A May raid on a Zurich luxury hotel signaled the crackdown of an investigation into the back-room dealings of executives from FIFA
2015
2015
2015
Sports
Pandemic
Innovation & Technology
Science
Crime
Seven terror launch pads in the Pakistan-occupied Kashmir were destroyed by the Indian Army on the night of September 28 and 29
Five-year-old Syrian toddler Omran Daqneesh was found amid the rubble of his house following airstrikes on rebel-held neighbourhood of Qaterji, Aleppo
Former Miss World Priyanka Chopra; an Indian actresses was awarded Padma Shri
Michelle Obama appears for the first time during this election race
Calamity
Four terrorists struck a camp of the Indian Army This was one of the deadliest terrorist strikes on security forces in recent times
2016
Powered solely on sun's energy, Solar Impulse 2 made history with its round-the-world flight
2016
Kareena Kapoor Khan gave birth to a baby boy
2016
Donald Trump is the President-elect of the United States of America, set to assume office in January 2017
2016
Women Empowement
People
Health
Environment
Millions of former Tamil Nadu chief minister J Jayalalithaa’s followers and partymen were shocked when the news of her hospitalisation came out in September, 2016
2016
2016
The blue-eyed chaiwala from Pakistan, Arshad Khan, became an internet sensation
2016
Karenjit Kaur Vohra, was the most searched personality as per Yahoo! India's 'Year in Review' list
CID: is the longest running show in Indian TV history
2016
12
One of the surprise entries in the list of top Google trends for the year 2016 is ‘Sonam Gupta Bewafa Hai’
2016
Qandeel Baloch: Brother of murdered social media star jailed
2016
Mukesh Dhirubhai Ambani, was the only Indian businessman on Forbes' list of the world's most powerful people
2016
Jeremy Hunt proposes ban on sexting for under 18s
2016
Social
Social Media
Education
2016
2016
2016
2016
Politics & Government
Terrorism
Odd Even rule comes back to Delhi from April 15 2016
UK votes to leave EU after dramatic night divides the nation
Reliance Jio 4 h to finally launch for Everyone on 15 August 2016
David Bowie, the legendary singer-songwriter and actor, has died after a long battle with cancer
Celebrity
Indian Air force's Pathankot Air Force base was attacked by six highly armed terrorists on January 2, 2016
2016
Freedom 251: India firm launches World’s cheapest smartphone
2016
Nice attack :Truck driver named as France mourns 84 killed in Bastille day atrocity
Holey Artisan cafĂŠ attack
2016
2016
Bob Dylan wins Nobel Prize for literature
2016
Grace Coddington to step down as creative director of American Vogue
2016
Business
Entertainment
Defence
Fashion
Russian Ambassador to Turkey shot dead in Ankara
2016
An Alexander McQueen Biopic Is Coming Our Way
2016
13
The makers of the drugs-themed drama 'Udta Punjab' are engaged in a legal battle over the vuts suggested in the multi-starrer film
2016
India at the Olympics: Women do the nation proud at Rio 2016
2016
Dolce & Gabbana launch their luxury hijab collection
2016
Poland's parliament has voted to reject a controversial citizens' bill for a near-total ban on abortion
2016
Sports
Pandemic
Innovation & Technology
2016
2016
2016
2016
Science
Crime
Oscars 2016: Leonardo DiCaprio finally wins Academy Award
Maria grazia chiuri is the first female director of dior
Brangelina Split: Brad Pitt and Angelina Jolie may have split
Russia Helped Swing the Election for Trump
2016
Kepler telescope finds Proxima B planet in habitable zone
2016
Kanhaiya Kumar was arrested and charged with sedition by the Delhi police
2016
The British Aerospace 146 plane carrying the first division Chapecoense football team crashed in Colombia
The Shooting of Harambe the Gorilla
2016
Calamity
Women Empowement
People
Health
Environment
The U S election wasn’t the first shocking vote of 2016
2016
Barbies That Look More Like Real Girls
2016
Demonetisation of Rs 500 and Rs 1000 notes
2016
Flyte lightbulb levitates and rotates in the air using a series of magnets and which is powered without touching
2016
Emojis get a gender facelift
2016
2016
14
2016
Zimbabwe bans child marriage
2016
Bombs struck the Brussels airport and one of the city's metro stations
2016
2016
A SpaceX Falcon 9 rocket was launched from Florida on a NASA cargo
2016
Social
Social Media
Education
2016
Politics & Government
Terrorism
Powered solely on sun's energy, Solar Impulse 2 made history with its roundthe-world flight
A long exposure photograph shows star trails in the night sky over a camp in Altyn-Emel national park
Jaden Smith Stars in Louis Vuitton's Womenswear Campaign
Thangavelu Mariyappan won India's first gold medal in the T-42 high jump at the Rio Paralympics
Celebrity
Kim Kardashian was robbed at gunpoint when she went to Paris Fashion Week in October 2016
2016
Thousands of Iceland fans welcome their winning team home after the Euro 16, at Keflavik airport Iceland
2016
Deepika Padukon: filming her first ever project, xXx: The Return of Xander Cage, opposite Vin Diesel
2016
Smriti Mandhana became the first Indian woman cricketer to be named in the ICC Women' Team of the Year
2016
Business
Entertainment
Defence
Fashion
Niantic Inc launched its location-based reality game Pokemon go
2016
The Buddha Dordenma statue, built is the largest statue of Buddha in the world measures a height of 51 5 meters
2016
2016
Trump beat out Democrat rival Hillary Clinton to win the election on November 9
2016
Wrestler Sakshi became the first woman wrestler from India to bag an Olympic medal
15
Death in the sands: the horror of the US-Mexico border
2016
Dilma Rouseff, an economist and politician, was Brazil’s first woman President was impeached
2016
Famous TV actress Pratyusha Banerjee committed suicide
2016
Zika spread confirmed by WHO
2016
Sports
Pandemic
Innovation & Technology
2016
2016
2016
2016
Science
Crime
The violent agitation for reservation by the Jat community "paralyses the state of Haryana for 10 days”
Kolkata Bridge Collapse
Snapchat rolled out on-demand geofilters
2016
Obama becomes first US President to visit Cuba in 90 years
2016
The headphone jack Apple's determination to shape the future with new iPhone 7
Facebook began promoting live video in the news feed
2016
Facebook disarmed ad-blockers and looked to improve ad relevance
Instagram rolled out “stories ”
2016
Calamity
Women Empowement
People
Health
Environment
Italian government passed a law recognizing civil unions of same-sex couples
2016
Facebook added new features to highlight video content
2016
SpaceX Falcon 9 explodes
2016
2016
Instagram increased video ad time to 60 seconds
2016
Twitter changed the ways it counts 140 characters
Snapchat released Chat 2 0
2016
2016
Twitter began live-streaming the Thursday night NFL games
2016
16
Facebook introduced “job listings,” a potential threat to LinkedIn
2016
Social
Social Media
Education
2016
2016
2016
Politics & Government
Terrorism
Instagram added live video and grew to 600 million accounts
Facebook extended dynamic ads to Instagram
2016
Facebook revamped its trending news section in response to controversy
Instagram rolled out stories
2016
Fb updated its news feed algorithm to combat the spread of fake news
Celebrity
Twitter debuted livestreaming at Wimbledon
Snapchat introduced memories
2016
2016
WhatsApp announced changes to its privacy policy and began sharing data with Fb
2016
2016
Twitter traffic doubled on election night
2016
2016
2016
Business
Entertainment
Defence
Fashion
17
Sports
Pandemic
Innovation & Technology
Science
Crime
Manushi Chhillar wins miss worldOn November 18, 2017
Triple Talaq banned
2017
Ashley Graham Becomes First Curve Model To Walk Michael Kors
President Donald Trump's tweetsMr. Trump has poked fun at world leaders including the dictator of North Korea
Bihar government led by Nitish Kumar had imposed a ban on sale and manufacturing of liquor
Calamity
Nike launches hijab for female Muslim athletes
2017
The hashtag #MeToo went viral as millions of people took to social media to share their experiences
2017
Yogi Adityanath became Uttar Pradesh’s chief minister after the state assembly elections in March.
2017
Women Empowement
People
Health
Environment
Budget 2017-The first post demonetisation The 2017 Union Budget was presented by finance minister Arun Jaitley on February 1.
Goods and Service tax implemented
2017
2017
NASA Telescope Reveals Largest Batch of Earth-Size, Habitable-Zone Planets Around Single Star
2017
Anushka and Virat's tuscany wedding
2017
Nirbhaya verdict: The apex court decided the four convicts should be hanged till death.
2017
18
SpaceX successfully flew the first-ever reused rocket
2017
Doklam: India-China standoff
2017
Modi-Trump meet: Prime Minister Narendra Modi met US President Donald Trump
2017
Social
Social Media
Education
2017
2017
2017
2017
Politics & Government
Terrorism
Veteran actor Om Puri passed away on January 6, 2017 after suffering a massive heart attack in Mumbai.
Harvey Weinstein Paid Off Sexual Harassment Accusers for Decades
2017
Paris climate deal: Trump pulls US out of 2015 accord
2017
India successfully test-fired the Agni IV intercontinental ballistic missile on January 2.
Trump travel ban: new order targeting six Muslim-majority countries signed.
Celebrity
Ram Nath Kovind was sworn in as the 14th President of India on June 25,2017.
The entire country was in shock when the news of the murder of a seven-year-old boy – Pradhyumn Thakur
2017
The Women's March Hits the Runway
2017
Business
Entertainment
Defence
Fashion
Chester Bennington, Linkin Park lead singer, dies of suspected suicide aged 41
2017
Sarahah: "Honesty" or "Cyberbullying" App?
2017
The judgment in the decade-old 2G spectrum allocation scam case,
2017
Rihanna Fenty Beauty- Makeup Shades for Every Skin Tone
2017
19
Zimbabwe’s coup and leadership change
2017
India's latest cringe-pop sensation, Dhinchak Pooja,
2017
2017
2017
2017
Early-career researchers make waves with Science's Breakthrough of the Year
2017
2017
(ISRO) made history on February 15 by launching 104 satellites in one go by ISRO's Polar Satellite Launch Vehicle
2017
Sports
Pandemic
Innovation & Technology
Science
Crime
From $900 to $20,000: Bitcoin’s Historic 2017 Price Run Revisited
2017
The 2017 FIFA U-17 World Cup was held in India for the first time, from October 6 to 28, 2017.
2017
Jim Moore stepped down as ‘GQ’ Creative Director
2017
The Blue whale
challenge was Calamity Women developed by a Empowement Russian psychology student, Philipp Budeikin.
2017
American businessman, magazine publisher and playboy Hugh Hefner,
2017
Estee Lauder reveals it is discontinuing sister brand, claiming it is 'no longer necessary'
Las Vegas Shooting
SHASHI KAPOOR DIES AT 79
Condé Nast Italia to Focus on ‘Top Brands’ as L’Uomo Vogue Closes
2017
Gurmeet Ram Rahim Singh's close aide Dilawar Singh Insan arrested as probe intensifies
2017
People
Health Hrithik RoshanEnvironment Kangana Ranaut's alleged love affair
20 2017
a 19-year-old woman was gang raped in Haryana’s Gurugram by three men, and her eight-month-old baby killed.
No Romantic Dream Sequence Between Padmavati And Khilji, Says Director Sanjay Leela Bhansali
2017
Bengaluru journalist and activist Gauri Lankesh was shot dead
2017
#BoycottSnapchat, as social media trend was used by Indians after Snapchat CEO Evan Spiegel said he doesn’t want to expand in “poor countries like India and Spain”
2017
2017
2017
2017
Reserve Bank of
Social
2017
Social Media
India (RBI) addedPolitics & Education the yellow coloured Government Rs 200 note bearing a motif of the Sanchi Stupa on the reverse side in the currency
2017
Terrorism
From $900 to $20,000: Bitcoin’s Historic 2017 Price Run Revisited
2017
The 2017 FIFA U-17 World Cup was held in India for the first time, from October 6 to 28, 2017.
2017
The Blue whale challenge was developed by a Russian psychology student, Philipp Budeikin.
Celebrity
2017
American businessman, magazine publisher and playboy Hugh Hefner,
2017
Estee Lauder reveals it is discontinuing sister brand, claiming it is 'no longer necessary'
Las Vegas Shooting
SHASHI KAPOOR DIES AT 79
Condé Nast Italia to Focus on ‘Top Brands’ as L’Uomo Vogue Closes
2017
Gurmeet Ram Rahim Singh's close aide Dilawar Singh Insan arrested as probe intensifies
Jim Moore stepped down as ‘GQ’ Creative Director
2017
Hrithik RoshanKangana Ranaut's alleged love affair
2017
Business
Entertainment
Defence
Fashion
a 19-year-old woman was gang raped in Haryana’s Gurugram by three men, and her eight-month-old baby killed.
2017
21
No Romantic Dream Sequence Between Padmavati And Khilji, Says Director Sanjay Leela Bhansali
2017
Bengaluru journalist and activist Gauri Lankesh was shot dead
2017
#BoycottSnapchat, as social media trend was used by Indians after Snapchat CEO Evan Spiegel said he doesn’t want to expand in “poor countries like India and Spain”
2017
Reserve Bank of India (RBI) added the yellow coloured Rs 200 note bearing a motif of the Sanchi Stupa on the reverse side in the currency
2017
Sports
Pandemic
Innovation & Technology
2017
2017
2017
2017
Science
Crime
Supreme Court Scraps Section 377; 'Majoritarian Views Cannot Dictate Rights,' Says CJI
The Supreme Court delivered a 4:1 verdict, in Indian Young Lawyers Association v. State of Kerala
Canada becomes second country to legalize Cannabis
The California Fire That Killed 48 People Is the Deadliest U.S. Wildfire in a Century
Calamity
Devastating Monsoon Floods in Kerala, India
2018
Saudi Arabia's ban on women driving officially ends
2018
Putin is inaugurated for fourth term as Russian president
2018
World's longest sea crossing: Hong Kong-Zhuhai bridge opens
2018
Women Empowement
People
Health
Environment
Atal Bihari Vajpayee, BJP’s gentle colossus, fades away
2018
Pakistan election 2018: Imran Khan claims victory – as it happened.
2018
With little aid, Syria's Raqqa struggles to revive schools
2018
Yemen on brink of 'world's worst famine in 100 years' if war continues
2018
22
Bollywood star Sridevi died from ‘accidental drowning’
2018
Blood Moon: 21st Century’s longest lunar eclipse
2018
The full story of Thailand’s extraordinary cave rescue
2018
Rihanna’s Savage X Fenty lingerie show was the definition of diversity
2018
Social
Social Media
Education
2018
2018
2018
2018
Politics & Government
Terrorism
California ready to go green with legalization of marijuana in 2018
Designers who have gone fur free
2018
Puerto Rico was left without electricity for 11 months, and the world came together to help.
Bitcoin (and other cryptocurrencies) experienced a fall from grace.
2018
PM Modi unveils world's tallest statue 'Statue of Unity'
Last male northern white rhinoceros dies
2018
India launches world’s largest state-funded health scheme
Major Celebrity weddings
2018
Celebrity
Business
Entertainment
Defence
Fashion
The wedding of Prince Harry and Meghan Markle captivated the world
2018
Priyanka Chopra and Nick Jonas wedding
2018
Renowned physicist and modern cosmology patron, Stephen Hawking, passed away on March 14, 2018 at his home in Cambridge. He was 76.
2018
#MeToo Movement Goes Global
2018
23
Facebook's Cambridge Analytica scandal revealed that more than 50 million people's personal information was compromised for "research."
2018
SpaceX launches world’s most powerful rocket
2018
2018
2018
What’s in a Wink?
2018
2018
Kim Jong Un announced that North Korea will denuclearize
2018
Sports
Pandemic
Innovation & Technology
2018
Science
Crime
3-D printing metal went mainstream
2018
Diversity became more than a buzzword in the fashion industry
India's national blind cricket team won the 2018 Blind Cricket World Cup
Sunil Chhetri became the third highest scorer in the world
Calamity
Actresses wore black in solidarity on the red carpet
3-D Printing an End to Homelessness
2018
81-year-old Bill Cosby was sentenced, on 25 September, to 10 years behind bars
2018
Maharashtra government put the plastic ban in full effect
2018
India get its first ever all-female SWAT team
2018
Women Empowement
People
Health
Environment
Fashion brands go fur free
2018
2018
The United States Leaves the Iran Nuclear Deal.
George Bush Senior Passes Away
2018
2018
Mithali Raj became the first Indian cricketer to score 2000 T20I runs
2018
Dipa Karmakar became the first Indian gymnast to clinch a Gold at a global event
2018
Indian Air Force gets its first woman fighter pilot
2018
India in September 2016 signed an Inter-Governmental Agreement (IGA)
2018
24
Social
Social Media
Education
2018
2018
2018
Politics & Government
Terrorism
MJ Akbar resigned from his post on October 17, 2018 over sexual harassment charges levelled against him
Instagram to filter bullying comments intended to harass or upset
XYZFacebook launches Dating Feature to connect with non-friends
Highlights of Facebook’s F8 Conference Day 2
Celebrity
The missile attack by US forces in Syria left nine people dead, including four children.
Leaders of North Korea and South Korea met
2018
2018
Facebook Messenger announces new tools like AR and Translations
2018
Facebook Messenger redesign: Making the chat app great again?
2018
Instagram shakes up the e-commerce world with shoppable media
2018
Business
Entertainment
Defence
Fashion
Sharing on Instagram Stories allowed from third-party apps!
2018
Facebook introduces Crisis Response tools update; new Groups tab
2018
A Terrifying Double Disaster
2018
2018
Instagram Explore gets revamped with interest based organisation
2018
Training the Facebook AI took 22 days, scanning 3.5Billion photos!
2018
Stories grow 15X faster than feeds
2018
2018
IGTV and Facebook Watch go global
2018
25
2018
Sports
2018
Pandemic
Innovation & Technology
Science
Crime
Pulwama Attack, 2019, a terror attack by a suicide bomber resulting in the death of 40 CRPF personnel.
Abhinandan: Who is the Indian pilot captured by Pakistan?
2019
Lok Sabha passes Citizenship Amendment Bill 2019 ; Amit Shah: There will be NRC
Amazon fires: what is happening
2019
Adidas unlocks a circular future for sports with futurecraft.loop: A performance running shoe made to be remade
Abu Bakr al-Baghdadi: IS leader 'dead after US raid' in Syria
Calamity
Abhijit Banerjee and Esther Duflo: The Nobel couple fighting poverty.
2019
Karl Lagerfeld, Chanel fashion designer, dies aged 85
2019
Women Empowement
People
Health
Environment
Notre-Dame cathedral, iconic Paris landmark, engulfed in fire
2019
Students organizing anti-CAA protests overseas
2019
Article 370: What happened with Kashmir and why it matters
2019
Rihanna and LVMH Confirm Fashion Label
2019
26
US-China trade war: all you need to know about Trump's tariffs
2019
Donald Trump impeached by House of Representatives in historic vote
2019
Christchurch shootings: 49 dead in New Zealand mosque attacks
2019
Barneys New York files for bankruptcy
2019
Social
Social Media
Education
2019
2019
2019
2019
Politics & Government
Terrorism
Forever 21 files for Chapter 11 bankruptcy protection
Narendra Modi’s landslide win in Indian general elections
2019
2019
Jennifer Aniston joined Instagram and posted first photo with ‘Friends’ cast in 2019, naturally coinciding with the 25th anniversary of the hit show.
Instant Triple Talaq becomes a criminal offence
2019
Mac Released Their Most Powerful Home Computer Yet
'Bomb cyclone' blasts Colorado and leaves hundreds stranded in cars
Celebrity
First-ever image of black hole is unveiled
Austria legalizes same-sex marriage
2019
Trump declares national emergency to fund the wall
Lexar Launched a 1TB SD Card
2019
2019
Avengers Endgame becomes Highest-crossing Film of all Time
2019
Business
Entertainment
Defence
Fashion
40 CRPF Personnel Killed in a Deadly Attack
2019
27
Taiwan legalizes same-sex marriage
2019
2019
India Launched The Chandrayan 2 Mission
2019
The deadly blasts in Sri Lanka on Sunday killed at least 290 people
2019
Chandrayaan-2: India’s Lunar Probe Makes a ‘Hard Landing’
2019
Sports
Pandemic
Innovation & Technology
2019
2019
2019
Science
Crime
The Irish government’s Regulation of Termination of Pregnancy Bill takes effect
Rahul Gandhi Resigns As Congress Chief, Then A Comeback For Sonia
Archie Harrison MountbattenWindsor is born
Greta Thunberg sparks a global movement for #ClimateAction
Calamity
An exhibition celebrating the life and work of the Christian Dior is expected to be the largest retrospective on the Frenchfashion house staged in the UK
2019
Millions of women create a 300 mile 'Women's Wall' across state of Kerala, India
2019
Over a million protest Hong Kong extradition bill
2019
J&K loses its special status, divided into two UTs
2019
Women Empowement
People
Health
Environment
London fashion week The annual showcase of the best of British design returns with catwalk shows and other events
2019
Water detected for first time on planet outside our solar system, on exoplanet K2-18b 110 light-years away,
2019
Ayodhya Disputed Land Given For Temple In Landmark Verdict
2019
Formerly a fundraising gala in aid of the Metropolitan Museum of Art’s Costume Institute, takes place in New York City
2019
Saudi Arabia announces news rules for women including allowing them to travel independently abroad without a male guardian's permission
2019
2019
2019
The iconic Victoria’s Secret Fashion Show was cancelled
2019
28
2019
A More Lifelike Prosthetic
Period emoji becomes available
2019
2019
Social
Social Media
Education
2019
Politics & Government
Terrorism
Hindu women worship sun god Lord Surya in the polluted waters of the river Yamuna during Chhath Puja in New Delhi, India.
Actress Lori Loughlin is escorted to a federal court in Boston.
AF Wing Commander Abhinandan VarthamanFebruary 27, 2019
Fast food for Clemson University's football team
2019
Taiwan approved a bill legalizing same-sex marriage
2019
Pranab Mukherjee Receives Bharat Ratna, India's Highest Civilian Award
2019
Vande Bharat Express india’s first semi-high speed Train Vande Bharat Express was flagged off by Indian PM Narendra Modi on February 15, 2019.
Sushma Swaraj passed away on August 6, 2019
2019
Celebrity
Business
Entertainment
Defence
Fashion
Diver Ocean Ramsey swims next to a great white shark near the Hawaiian island of Oahu.
2019
India released a new political map after the two new Union Territories
2019
2019
In a shocking development, former Delhi CM Sheila Dixit passed away on July 20, 2019 due to cardiac arrest.
2019
India responded to the tragic Pulwama terror attack with Balakot airstrikes on February 26, 2019.
29
2019
Mark Ronson, Lady Gaga and Anthony Rossomando react after winning the Academy Award for best original song.
2019
2019
In a massive loss for the nation, former Finance Minister Arun Jaitley passed away on August 24, 2019.
2019
2019
Suman Rao was crowned Femina Miss India 2019 at the Grand Finale on June 15, 2019.
2019
Fyre Festival docs reveal our fatigue with social scammers
2019
Sports
Pandemic
Innovation & Technology
2019
Science
Crime
Pivots to privacy made by Facebook, Instagram
Social media users continue to show interest in moving their window shopping to the digital realm.
2019
YouTube amends verification criteria and policies, vexes stars
Instagram doubles down on creators
2019
Calamity
Women Empowement
People
Health
Environment
the Cambridge Analytica scandal closed in court with Facebook agreeing to pay a $5 billion fine levied by the FTC for privacy agreement violations.
Instagram hides Like counts, and Facebook might too
2019
2019
Necessary safeguards put in place for teens on TikTok, and elsewhere
2019
30
2019
2019
Social
Social Media
Education
Politics & Government
Terrorism
Who declares coronavirus as global health emergency
A clash between anti-citizenship amendment act (caa) protesters and pro-caa demonstrators, violent conflicts broke out in new delhi
2020
Construction of elusive ‘ram mandir’
Tesla cybertruck updates coming, elon musk says reveal coming in a month
Covid-19: more new virus cases outside china than in, ‘no time for complacency’, says un health agency
Celebrity
2020
2020
2020 hathras gang rape and murder
2020
2020
Kobe bryant: nba legend dies in helicopter crash aged 41
2020
Business
Entertainment
Defence
Fashion
Namaste trump: u s president donald trump in india
Visakhapatnam gas leak
2020
Art galleries' new prime location: the internet
Cyclone amphan devastates eastern india and bangladesh
Oil prices hits record lows
2020
'Unprecedented' globally: more than 20% of australia's forests burnt in bushfires
2020
Parasite wins best picture, making oscar history
2020
31
Prince harry and meghan to step back from royal family
2020
Sports
Pandemic
Innovation & Technology
2020
2020
How twitter survived its biggest hack—and plans to stop the next one
2020
2020
2020
Science
Crime
Chadwick boseman’s death
2020
2020
Pivotal moment in #metoo movement: harvey weinstein's verdict could influence other sex crime prosecutions
Meet nila, an indian digital fashion model
2020
India hangs four men for 2012 gang rape and murder of woman on a bus in new delhi, country's first hanging since 2013-
Summer olympics is cancelled Owing to the pandemic, 2020 tokyo olympics was postponed to july 23-aug
Calamity
Italy becomes the first country to implement a nationwide lockdown-
2020
Russia announces state of emergency over massive oil spill
2020
Women Empowement
People
Health
Environment
Bfc cancels london fashion week men's, combines genders for lfw in february
Trump tests positive for covid-19
West coast wildfires
2020
George floyd death: why us protests are so powerful this time
2020
The united kingdom withdraws from the european union-
2020
New zealand declared covid-19 free
2020
32
Beirut explosionA massive explosion at a beirut port, sparked aug 4 by the accidental detonation of 2,750 tons of ammonium nitrate, killed at least 190 people
2020
Delhi clashes: thirteen killed as hindu and muslim groups clash
2020
Bollywood actor sushant singh rajput was found dead at his bandra residence on june 14, 2020
2020
Social
Social Media
Education
2020
2020
2020
2020
Politics & Government
Terrorism
India’s first-ever digital couture week announced-
India sees 100,000 covid-19 deaths-
2020
The supreme court of india had refused to stay the implementation of the caa in december 2019
Earth’s oldest material Discovered
Violent attacks in jerusalem
Celebrity
2020
After a phenomenal victory in 2015, arvind kejriwal faces another litmus test in the 2020 delhi assembly elections
2020
Single use plastic Banned in china
2020
2020
Leh-manali highway- atal tunnel Oct 3, 2020
2020
Earth’s oldest asteroid Crater found
2020
Shooting in thailand
2020
Business
Defence
Fashion
Covid broke migration trends, led to temporary rural unemployment:
2020
2020
2020
2020
French mayors ‘ban’ sickness
2020
33
2020
Netanyahu indicted
Irish election results
2020
Entertainment
Poland's biggest protests in decades stand against abortion ban
London fashion week goes digital-
Sports
Pandemic
Innovation & Technology
2020
Science
Crime
5 tons of drugs found In submarine
2020
2020
Deadly tornadoes sweep Tennessee
Calamity
Murder hornets spotted In the us
2020
People
Health
Environment
Syrian prison riot
2020
Election in south korea
Women Empowement
2020
Protests erupt in israel
2020
2020
Tornado sweeps arkansas
2020
Shooting in nova scotia
Indian police attacked
2020
Flooding in indiana
2020
2020
Peace deal in afghanistan
2020
Earthquake strikes utah
2020
Tornadoes hit alabama And mississippi
Riots in delhi
Haiti cancels festival
34
2020
Protests in chile
2020
Social
2020
Social Media
Education
Politics & Government
Terrorism
Controversial security Law in china
2020
Fires misinformation being spread through social media
What social media giants are doing to counter misinformation this election
Red-flagging misinformation could slow the spread of fake news on social media
Celebrity
Us elections 2020 'i won't be the last': kamala harris, first woman elected us vice-president, accepts place in history
‘The social dilemma’ unveils dangers behind social media but offers blank solutions
2020
Netflix doc ‘the social dilemma’ is making people terrified of social media
2020
Social media use linked to anxiety, depression among teens, new study finds
2020
Business
Entertainment
Defence
Fashion
Social media could determine the outcome of the 2020 election
2020
Doctors turn to twitter and tiktok to share coronavirus news
2020
2020
Why people leave facebook – and what it tells us about the future of social media
2020
3 reforms social media platforms should make in light of ‘the social dilemma’
35
The coronavirus is the first true social-media “infodemic”
2020
The social dilemma’ trailer: netflix doc details how social media manipulates its users
2020
2020
2020
Vaccine misinformation and social media
2020
2020
Ftc: social media scams accelerate in first half of 2020
2020
Sports
Pandemic
Innovation & Technology
2020
Science
Crime
Social media boosting service exposed thousands of instagram passwords
Facebook flags biden video from trump’s social media director as ‘partly false’
2020
‘The social dilemma’ review: unplug and run
Facebook rebuts ‘the social dilemma,’ a popular netflix documentary
2020
Is social media turning us into zombies?
Indian prime minister narendra modi says he is thinking about quitting social media
Calamity
Call for social media platforms to act on 5g mast conspiracy theory
2020
Trump threatens to shut down social media after twitter adds warning to his tweets
2020
Women Empowement
People
Health
Environment
Trump is moving forward with his plan to regulate social media
2020
Social media users 'copy' friends' eating habits
2020
Michael bloomberg’s campaign suddenly drops memes everywhere
2020
Trump signs order that could punish social media companies for how they police content, drawing criticism and doubts of legality
2020
36
Netflix documentary ‘the social dilemma’ prompts social media users to rethink facebook, instagram and others
2020
2020
2020
Xyreport: whatsapp has seen a 40% increase in usage due to covid-19 pandemic z
2020
2020
Twitter hack probe leads to call for cybersecurity rules for social media giants
2020
Thousands protest in poland for abortion rights
2020
Social
2020
Social Media
Education
Politics & Government
Terrorism
Belgium appoints europe's first transgender deputy pm
Celebrity
Mauree turner is the first nonbinary state legislator and first muslim oklahoma lawmaker
2020
Business
Entertainment
Defence
Fashion
New zealand passed a bill to ensure equal pay
2020
Mumbai traffic lights got more inclusive
2020
37
Sports
2020
Pandemic
Innovation & Technology
Science
Crime
Top 5 Categories
Environment
Social Media Fashion
Women Empowerment
Innovation & Technology 38
ENVIRONMENT
Massive earthquake in Nepal; 1,500 killed
2015
Odd Even rule comes back to Delhi from April 15 2016
The California Fire That Killed 48 People Is the Deadliest U.S. Wildfire in a Century
Maharashtra government put the plastic ban in full effect
2016
Cecil the lion Walter Palmer, a dentist from Minnesota, paid $55,000 to travel across the world and kill Cecil, one of Africa's most famous lions.
Powered solely on sun's energy, Solar Impulse 2 made history with its roundthe-world flight
US science agency says 2015 is 97% likely to be the hottest year on record
2015
Paris climate deal: Trump pulls US out of 2015 accord
2016
Designers who have gone fur free
2018
2017
2018
Devastating Monsoon Floods in Kerala, India
2018
Amazon fires: what is happening
2018
2019
39
2016
2018
Fashion brands go fur free
Last male northern white rhinoceros dies
A Terrifying Double Disaster
2018
2015
Powered solely on sun's energy, Solar Impulse 2 made history with its round-the-world flight
2018
'Bomb cyclone' blasts Colorado and leaves hundreds stranded in cars
2019
Greta Thunberg sparks a global movement for #ClimateAction
Beirut explosionA massive explosion at a beirut port, sparked aug 4 by the accidental detonation of 2,750 tons of ammonium nitrate, killed at least 190 people
2019
2020
Earthquake strikes utah
Cyclone amphan devastates eastern india and bangladesh
Russia announces state of emergency over massive oil spill
Visakhapatnam gas leak
2020
2020
2020
Tornado sweeps arkansas
Flooding in indiana
2020
2020
2020
40
2020
Deadly tornadoes sweep Tennessee
Single use plastic Banned in china
2020
'Unprecedented' globally: more than 20% of australia's forests burnt in bushfires
2020
Tornadoes hit alabama And mississippi
2020
Fashion Alexander Wand is leaving Balenciaga as creative director
Bill Cunningham, photographer of New York street fashion, dies at 87
Manushi Chhillar wins miss worldOn November 18, 2017
Rihanna Fenty Beauty- Makeup Shades for Every Skin Tone
2015
2016
2017
2017
Dolce & Gabbana launch their luxury hijab collection
Maria grazia chiuri is the first female director of dior
Ashley Graham Becomes First Curve Model To Walk Michael Kors
American businessman, magazine publisher and playboy Hugh Hefner,
Grace Coddington to step down as creative director of American Vogue
2016
Kim Kardashian was robbed at gunpoint when she went to Paris Fashion Week in October 2016
2016
2016
2016
Anushka and Virat's tuscany wedding
2017
An Alexander McQueen Biopic Is Coming Our Way
Jaden Smith Stars in Louis Vuitton's Womenswear Campaign
2017
41
2016
The Women's March Hits the Runway
2017
Condé Nast Italia to Focus on ‘Top Brands’ as L’Uomo Vogue Closes
2016
2017
2017
Jim Moore stepped down as ‘GQ’ Creative Director
2017
Estee Lauder reveals it is discontinuing sister brand, claiming it is 'no longer necessary'
Diversity became more than a buzzword in the fashion industry
Forever 21 files for Chapter 11 bankruptcy protection
The iconic Victoria’s Secret Fashion Show was cancelled
2017
2018
2019
2019
Rihanna’s Savage X Fenty lingerie show was the definition of diversity
Karl Lagerfeld, Chanel fashion designer, dies aged 85
An exhibition celebrating the life and work of the Christian Dior is expected to be the largest retrospective on the Frenchfashion house staged in the UK
Suman Rao was crowned Femina Miss India 2019 at the Grand Finale on June 15, 2019.
Designers who have gone fur free
2018
Fashion brands go fur free
2018
Rihanna and LVMH Confirm Fashion Label
2019
London fashion week The annual showcase of the best of British design returns with catwalk shows and other events
2019
Bfc cancels london fashion week men's, combines genders for lfw in february
2019
42
2018
Barneys New York files for bankruptcy
2019
2019
2019
Formerly a fundraising gala in aid of the Metropolitan Museum of Art’s Costume Institute, takes place in New York City
2019
Meet nila, an indian digital fashion model
2020
2020
Innovation and Technology Apple adds racially diverse emoji, and they come in five skin shades
Freedom 251: India firm launches World’s cheapest smartphone
Powered solely on sun's energy, Solar Impulse 2 made history with its roundthe-world flight
SpaceX successfully flew the first-ever reused rocket
2015
2016
2016
2017
India's first space observatory Astrosat was launched on PSLV-XL.
First prosthesis in the world with direct connection to bone, nerves and muscles
Niantic Inc launched its location-based reality game Pokemon go
India successfully test-fired the Agni IV intercontinental ballistic missile on January 2.
Charlie Hebdo Attack in Paris
2015
2015
Flyte lightbulb levitates and rotates in the air using a series of magnets and which is powered without touching
2016
2016
Obama becomes first US President to visit Cuba in 90 years
2017
Early-career researchers make waves with Science's Breakthrough of the Year
43
Powered solely on sun's energy, Solar Impulse 2 made history with its round-the-world flight
2016
Emojis get a gender facelift
2016
2016
2017
2016
NASA Telescope Reveals Largest Batch of Earth-Size, Habitable-Zone Planets Around Single Star
(ISRO) made history on February 15 by launching 104 satellites in one go by ISRO's Polar Satellite Launch Vehicle
2017
2017
World's longest sea crossing: Hong Kong-Zhuhai bridge opens
Adidas unlocks a circular future for sports with futurecraft.loop: A performance running shoe made to be remade
Mac Released Their Most Powerful Home Computer Yet
2018
2019
SpaceX launches world’s most powerful rocket
Abhijit Banerjee and Esther Duflo: The Nobel couple fighting poverty.
3-D printing metal went mainstream
2018
2018
First-ever image of black hole is unveiled
2019
Chandrayaan-2: India’s Lunar Probe Makes a ‘Hard Landing’
Lexar Launched a 1TB SD Card
2019
Period emoji becomes available
2019
2019
Tesla cybertruck updates coming, elon musk says reveal coming in a month
3-D Printing an End to Homelessness
2019
2019
2020
44
India Launched The Chandrayan 2 Mission
2019
A More Lifelike Prosthetic
London fashion week goes digital-
2020
2018
2019
WOMEN EMPOWERMENT New York Magazine Featured 35 Of Bill Cosby's Accusers In A Stirring Cover Story
India at the Olympics: Women do the nation proud at Rio 2016
2015
2016
The Women's March Hits the Runway
2017
#MeToo Movement Goes Global
2018
Viola Davis Is First Black Woman To Win Emmy For Best Actress In A Drama
Maria grazia chiuri is the first female director of dior
The Supreme Court delivered a 4:1 verdict, in Indian Young Lawyers Association v. State of Kerala
Actresses wore black in solidarity on the red carpet
'Women have been paying a gender tax for decades': Patricia Arquette defends her Oscar acceptance speech demanding equal pay for women
2015
Barbies That Look More Like Real Girls
2016
Saudi Arabia's ban on women driving officially ends
2018
Diversity became more than a buzzword in the fashion industry
2018
45
2015
2016
2018
2018
Sania Mirza is first Indian to be World No.1 in women’s doubles
Manushi Chhillar wins miss worldOn November 18, 2017
Canada becomes second country to legalize Cannabis
81-year-old Bill Cosby was sentenced, on 25 September, to 10 years behind bars
2015
2017
2018
2018
Mithali Raj became the first Indian cricketer to score 2000 T20I runs
MJ Akbar resigned from his post on October 17, 2018 over sexual harassment charges levelled against him by several women journalists in the wake of #MeToo
Saudi Arabia announces news rules for women including allowing them to travel independently abroad without a male guardian's permission
Us elections 2020 'i won't be the last': kamala harris, first woman elected us vice-president, accepts place in history
2018
Dipa Karmakar became the first Indian gymnast to clinch a Gold at a global event
India get its first ever all-female SWAT team
2018
The Irish government’s Regulation of Termination of Pregnancy Bill takes effect
Instant Triple Talaq becomes a criminal offence
2018
2019
2019
The iconic Victoria’s Secret Fashion Show was cancelled
Poland's biggest protests in decades stand against abortion ban
2019
Belgium appoints New zealand passed europe's first a bill to ensure equal transgender deputy pay pm
Thousands protest in poland for abortion rights
2020
2020
46
Indian Air Force gets its first woman fighter pilot
2018
2019
2018
Millions of women create a 300 mile 'Women's Wall' across state of Kerala, India
2019
French mayors ‘ban’ sickness
2020
2020 2020
2020
Mauree turner is the first nonbinary state legislator and first Mumbai traffic lights muslim oklahoma got more inclusive lawmaker
2020
Social media WhatsApp has gained 300 Million new users since this time last year (August 2014), a year on year growth of 60%.
New Features in Facebook Groups Improve Buy & Sell Experience
Snapchat rolled out on-demand geofilters
2015
2015
2016
Instagram rolled out “stories ”
2016
Global Active Internet Users now totals 3.175 Billion, that's nearly half of the world's population (7.357 Billion)
Facebook at Work app aims for role in the office
Facebook began promoting live video in the news feed
Facebook disarmed ad-blockers and looked to improve ad relevance
Twitter Debuts Group Messages & Video
2015
Snapchat Introduces "Discover"
2015
Facebook added new features to highlight video content
2015
2016
Snapchat released Chat 2 0
2016
2016
Twitter began live-streaming the Thursday night NFL games
2016
47
2016
2015
Instagram increased video ad time to 60 seconds
Twitter changed the ways it counts 140 characters
Facebook introduced “job listings,” a potential threat to LinkedIn
2016
2016
2016
Instagram added live video and grew to 600 million accounts
2016
Instagram rolled out stories
2016
Fb updated its news feed algorithm to combat the spread of fake news
Instagram Explore gets revamped with interest based organisation
2016
2018
Facebook extended dynamic ads to Instagram
Facebook revamped its trending news section in response to controversy
Instagram to filter bullying comments intended to harass or upset
XYZFacebook launches Dating Feature to connect with non-friends
Snapchat introduced memories
2016
2016
2016
WhatsApp announced changes to its privacy policy and began sharing data with Fb
2018
Facebook Messenger announces new tools like AR and Translations
Facebook Messenger redesign: Making the chat app great again?
2018
48
2016
2018
2018
Twitter debuted livestreaming at Wimbledon
Twitter traffic doubled on election night
Sharing on Instagram Stories allowed from third-party apps!
Facebook introduces Crisis Response tools update; new Groups tab
2016
2016
2018
2018
Training the Facebook AI took 22 days, scanning 3.5Billion photos!
2018
IGTV and Facebook Watch go global
2018
Instagram hides Like counts, and Facebook might too
2019
Necessary safeguards put in place for teens on TikTok, and elsewhere
2019
Highlights of Facebook’s F8 Conference Day 2
Fyre Festival docs reveal our fatigue with social scammers
the Cambridge Analytica scandal closed in court with Facebook agreeing to pay a $5 billion fine levied by the FTC for privacy agreement violations.
Social media could determine the outcome of the 2020 election
Instagram shakes up the e-commerce world with shoppable media
2018
Pivots to privacy made by Facebook, Instagram
2019
Stories grow 15X faster than feeds
2018
2019
Instagram doubles down on creators
2019
2019
The coronavirus is the first true social-media “infodemic”
2020
49
2020
2018
Social media users continue to show interest in moving their window shopping to the digital realm.
YouTube amends verification criteria and policies, vexes stars
Fires misinformation being spread through social media
2019
2019
2020
‘The social dilemma’ unveils dangers behind social media but offers blank solutions
Netflix doc ‘the social dilemma’ is making people terrified of social media
Social media use linked to anxiety, depression among teens, new study finds
Facebook flags biden video from trump’s social media director as ‘partly false’
2020
Doctors turn to twitter and tiktok to share coronavirus news
2020
Why people leave facebook – and what it tells us about the future of social media
2020
3 reforms social media platforms should make in light of ‘the social dilemma’
2020
Trump is moving forward with his plan to regulate social media
The social dilemma’ trailer: netflix doc details how social media manipulates its users
2020
2020
Vaccine misinformation and social media
2020
2020
Ftc: social media scams accelerate in first half of 2020
2020
Netflix documentary ‘the social dilemma’ prompts social media users to rethink facebook, instagram and others
2020
50
2020
What social media giants are doing to counter misinformation this election
Red-flagging misinformation could slow the spread of fake news on social media
Social media boosting service exposed thousands of instagram passwords
2020
2020
2020
‘The social dilemma’ review: unplug and run
2020
2020
Facebook rebuts ‘the social dilemma,’ a popular netflix documentary
Call for social media platforms to act on 5g mast conspiracy theory
Trump threatens to shut down social media after twitter adds warning to his tweets
2020
2020
2020
Social media users 'copy' friends' eating habits
Michael bloomberg’s campaign suddenly drops memes everywhere
Trump signs order that could punish social media companies for how they police content, drawing criticism and doubts of legality
2020
Xyreport: whatsapp has seen a 40% increase in usage due to covid-19 pandemic z
2020
Twitter hack probe leads to call for cybersecurity rules for social media giants
2020
51
2020
2020
Is social media turning us into zombies?
Indian prime minister narendra modi says he is thinking about quitting social media
2020
2020
PATTERN rECOGNITION FOR Global Green
About 150 major natural disasters affected millions of people across the globe in 2015. Floods were one of the most frequently occurring natural disasters. Hurricane Patrica on the other hand was one of the most powerful tropical cyclones which was followed by the Flood which soaked Chennai, and Nepal’s massive earthquake due to which many lives were lost. The year 2016 also followed to be a disastrous one with a lot of death and catastrophic damages. 2018 was the year where we faced the main effects of previous events in the form of heavy rainfall, drought, earthquakes, and forest fires. We found solutions to our environmental problems in the year 2019 and 2020. Topics like Sustainability, Rethink Plastic, Recycling, Upcycling, and Reuse of discarded materials started gaining momentum as people grew more aware and conscious about their habits. Microtrends like Net-zero homes, Plant-based Meat, and Precise agriculture got more popular. A pursuit for a Sustainable lifestyle started reflecting on consumer buying behavior as well.
52
Beirut Port Explosion Assam Oil Spil
Cyclone Amphan Australian Bushfires Amazon Fires in Brazil
Manmade Disasters
Natural Disasters
Nepal Earthquake of 2015
French Chemical Spill Vishakhapatnam gas leak
Hurricane Patricia The California Fire
Russia Massive oil Spill Gujrat Plant Explosion
Carbon Taxes
Catastrophic Events
Fur Free Fashion Paris Climate Deal
Global
Single Use Plastic banned in China UN Sustainable Developement Goals Maharashtra Plastic Ban
Global Green
Solutions
Home electrification Paper Recycling
Local
Sustainable Living Plant Based Meat Energy Star Appliances Recycling Upcycling Climate March Net Zero Homes Delhi’s Odd Even Solar Energy Shift
53
PATTERN rECOGNITION FOR Fashion Revolution
Fashion has seen a major shift in a lot of different perspectives in the past 5 years. It has started including campaigns that are a breakthrough in terms of racial diversity. Rihanna, being the first black woman in Dior’s 2015 Campaign was one such example. Fashion is also challenging the concept of what can actually be termed as censored, by designing garments which shows a glimpse of male nudity. Along with that, people in the industry have started being aware of the impact of how fast fashion is affecting the environment. Designers have started taking baby steps towards sustainable fashion. Conversations on real beauty and body positivity have finally been acknowledged and brands like Savage X Fenti have done a really good job with being inclusive when it comes to different body sizes. Another huge change that fashion is seeing in 2020 is digitalization in every aspect. This was the first time that brands showcased their designs on a virtual platform which was not only a huge shift but also was accessible to everyone around the globe.
54
Savage x Fenty lingerie line: Women of varying shapes, sizes, races and creeds were celebrated by the mainstream. Jaden Smith Stars in Louis Vuitton's Womenswear Campaign -Making a giant leap towards gender neutrality. Iconic Victoria’s Secret Fashion Show was cancelled: Due to a decline in viewership
Body Positivity
BFC cancels London Fashion Week Men's, combines genders for LFW in 2020.
Fashion brands go fur free
Inclusivity
Racial Diversity
Rihanna is the first black woman to be chosen for Dior’s 2015 campaign.
Fashion Revolution
Challenges Cencorship
Sustainability Digitalization
Rick Owens: In his AW15 “Sphinx” show, sent models down the runway in oversized peep-hole garments to challenge the perspectives of censorship.
Talent management company Inega in India, has debuted Nila, a new virtual fashion model.
The Fashion Design Council of India hosted its first-ever digital couture show in India.
International fashion weeks went virtual.
55
PATTERN rECOGNITION FOR CREATIVE MINDS
Innovation and Technology saw steady growth in new features and updates and more mindful inventions in major sectors like gadgets, space and outer world observatories, discoveries to make life better, enduring better and economic measures for simple everyday life and Fashion. We can see that by time reaching 2020, everything has switched to digital, more updates and launches are done on social media platforms due to the pandemic outbreak all over the world. Availability of news, dosages, products etc have become just a click away, this also marks another innovation and usage of highly advanced technology to be able to supply such need to everyone in the world again to stop the spread of Covid-19.
56
Maps Features & Upgrades Camera & Night mode Emoji Siri Privacy & Security Dark Mode Toggle Features Games Face Detection 4D/5D Experiences
lauch of Iphone 11 & series Iphone 12 & series IOS Mac
Iphone
Apple Virtual & Extented Reality Artificial Intellegence
Canada's prime m appoints a genderc
Setup of Manufacturin g Unit (Chennai, Ipad India) Muscles Iwalk Biom
Nerves Tissues
Lightweight Running 104 Satellite Brain - Computer Sensors & Blades PSLV- c37 Launch Interfaces Microprocessors Chandrayan Brain Microchip Mission Robotics Agni-iv PSLV- ix Study
Prosthetics 3D Printing
ISRO
Aeronautics Space Research
Creative Mind
Tesla
Digitalization Fashion
Nuclear Power Developement
Cryptocurrency
Online Shopping
Autonomous driving self driving cars: Blockchain Fb Libra
57
NASA
Apps
Jio Money Paypal Airtel money Ola Money Paytm
PATTERN rECOGNITION FOR Equality EFFECT In the past 5 years, women empowerment, gender equality and uniformity has seen major growth. There have been significant achievements like the Supreme court scratching section 377 in India and The US allowing same sex couples to marry nationwide including a few other countries who have done the same. The fight to have equal pay, equal value and equal representation is still going, but there have been landmark decisions like Canada’s PM appointing a gender equal cabinet and New Zealand passing a bill to ensure equal pay. The LGBTQ community has also been an integral part of the movement. People are now more sensitised towards their community and their struggles, and their representation in different sectors of society has been increasing. For example, Belgium appointed Europe’s first Transgender Deputy PM in 2020. Similarly, representation of women in multiple sectors like Fashion, Film, Cinema, Sports, Politics, etc has been on the rise. There have been a lot of female firsts and a great deal of achievements, the latest one being, Kamala Harris becoming the first woman of colour to become the Vice President of The United States. 2017 saw the rise of the Me Too movement, which was and still is one of the most significant movements in history. Reports of sexual assault and harrassmnet started coming in, and by the end of the year, the movement went global. Women from all over the world felt empowered to come out with their stories and stand up for themselves. In 2018, Actresses wore black in solidarity on the red carpet. Between the sexual harassment crimes of Harvey Weinstein, Bill Cosby and a certain world leader, female celebrities stood up in protest of the unfair employment practices, salary differences and unsafe workplaces with their Time’s up campaign. There have been new innovations that have contributed to the movement and promoted women’s representation in all spheres of the society. For example- The period emoji became available and Mumbai traffic lights got more inclusive with an addition of a female stick figure. Inclusivity and Diversity also became more than a buzzword in the fashion industry. Finally women of varying shapes, sizes, races and creeds were celebrated by the mainstream.
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Supreme Court Scraps Section 377
Equal Pay New Zealand passed a bill to ensure equal pay.
Supreme Court allowed same-sex couples to marry nationwide in the United States.
Equal Representation Canada's prime minister appoints a gender-equal cabinet Equal Value
Gender Inclusivity
Gender Equality and Uniformity Savage x Fenty Lingerie line: Women of varying shapes, sizes and creeds were celebrated. Mumbai traffic lights got more inclusive with an addition of a female stick figure
Nuclear Power Developement
The new period emoji, a drop of blood, became available.
Barbies That Look More like Real GirlsBreaking the unrealistic beauty standards
Transgender Belgium Appoints Europe's First Transgender Deputy PM
LGBTQI
Non-Binary Mauree Turner is the first nonbinary state legislator and first Muslim Oklahoma lawmaker
Racial Diversity
Equality Effect
Inclusivity Body Positivity
Innovation for Empowerment
Representation of Women
Sexual Assualt and Harrassment #MeToo Campaign
Time’s Up Campaign
Bombshell reports that exposed allegations of Harvey Weinstein's sexual misconduct in Hollywood.
Female celebrities stood up in protest of the unfair employment practices, salary differences and unsafe workplaces with their Time’s up campaign.
Unifying world over #MeToo Movement Goes Global - In 2018.
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Fashion Maria grazia chiuri is the first female director of Dior. Defence Indian Air Force gets its first woman fighter pilot Sports Wrestler Sakshi became the first woman wrestler from India to bag an Olympic medal Politics Kamala Harris, first woman and the first woman of colour, elected US vice-president. Cinema Viola Davis Became The First Black Woman To Win An Emmy For Outstanding Lead Actress In A Drama Series
PATTERN rECOGNITION FOR Socio-SAVY In 2015 the global active internet users totaled up to 3.175 Billion, that was nearly half of the world’s population at that time. Also, in 2016 Digital Ad spending in India grew to around 47.5 per cent in comparison with the overall Ad spending, which was pegged at 15.5 per cent. This anchored social media as a golden avenue for business opportunities. Instagram being a trendy platform updated it’s features from increasing video ad time to 60 seconds, rolling out stories, adding live video, implementing algorithmbased feed, filtering bullying comments, sharing on Instagram Stories allowed from third-party apps, announcing the arrival of shoppable media and the DM updates Feature Disappearing Messages. Facebook added to its ease of doing business by improving buy & sell experience in which sale group members could choose the Sell feature when creating a post. They could add a description to what they were selling, include a price and set a pickup/delivery location as well. Facebook also began promoting live video in the news feed. It disarmed ad-blockers and looked to improve ad relevance, introduced “job listings,” a potential threat to LinkedIn. It also launched its dating Feature which enabled people to create an independent dating profile visible to their non-friends and showed probable matches based on their common interests and mutual friends. Twitter and Snapchat also have been active in this competition by adding similar features like Instagram and Facebook. With this, social media users continue to show interest in moving their window shopping to the digital realm which has also led up to 560 million internet users (2020). Today, since all our online requirements such as: shopping, daily news, time-barred stories, memes, chatting, video-calling, sharing content; similar features are now available through all platforms for example, disappearing messages are a part of Instagram, Snapchat and Whatsapp. Twitter also has rolled out a similar feature like Instagram, Snapchat and WhatsApp stories, called Fleets. Social media apps have now become mutually inclusive of each other.
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f
Instagram rolled out stories
Began live-streaming the Thursday night NFL games.
Instagram implemented algorithm-based feed
Doctors turn to Twitter to share coronavirus news
Sharing on Instagram Stories allowed from third-party apps
Twitter Fleets Will Delete After 24 Hours Debuts group message and video
Instagram announced the arrival of shoppable media
Instagram's DM Updates Feature Disappearing Messages
Introduced memories Launched Astrological Profiles to Connect Users
Snapchat
Socio Savy
Introduced Discover
Michael Bloomberg’s Campaign Suddenly Drops Memes Everywhere Increased video ad time to 60 seconds
Facebook Live video in news feed Improved ad relevance Launched dating feature Revamped trending news section Highlighted video content Improved Buy and Sell experience
Disarmed ad-blockers New features that allow users to monetize events Updated news feed algorithm to combat fake news Facebook's Vanish Mode Makes DMs Temporary Launch of a new 'Shop' tab feature
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Instagram added live video and grew to 600 million accounts Revamping the Instagram Explore section on the feed for more interest based browsing experience
INFOGRAPHIC
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Global Green The events from the past few years have resulted in changes of the industries in the spheres of sustainability, upcycling and recycling.
Creative Minds Innovation and technology saw steady growth in new features and updates and more mindful inventions in major sectors like Gadgets, Space and outer world observatories, Discoveries to make life better, enduring better and economic measures for simple everyday life and Fashion.
Equality Effect In the past 5 years, women empowerment, gender equality and Uniformity has seen major growth. There have been multiple achievements in every sector and a lot of female firsts.
Fashion Revolution Fashion has seen a major shift in a lot of different perspectives like, body positivity, inclusivity, sustainability, digitalization, etc. in the past five years.
Socio Savy Social media apps have become mutually inclusive of each other.With the increase in the usage of internet, social media is a golden avenue for business opportunities.
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MIND MAP
Cyclone Amphan Australian Bushfires
Amazon Fires in Brazil
Manmade Disasters
Nepal Earthquake of 2015 Hurricane Patricia The California Fire
Equal Pay
Supreme Court Scraps Section 377
New Zealand passed a bill to ensure equal pay.
Empower
Catastrop
Supreme Court allowed same-sex couples to marry nationwide in the United States.
Equal Representation Canada's prime minister appoints a gender-equal cabinet
Equal Value
Gender Inclusivity
Transgender
Maria grazia chiuri is the first female director of Dior.
LGBTQI
Gender Equality and Uniformity
Savage x Fenty Lingerie line: Women of varying shapes, sizes and creeds were celebrated.
Fashion
Belgium Appoints Europe's First Transgender Deputy PM
Defence
Indian Air Force gets its first woman fighter pilot
Non-Binary Mauree Turner is the first nonbinary state legislator and first Muslim Oklahoma lawmaker
Racial Diversity
Representation Of Women
Equality Effect
Inclusivity
Sports
Wrestler Sakshi became the first woman wrestler from India to bag an Olympic medal
Politics Kamala Harris, first woman and the first woman of colour, elected US vice-president.
Body Positivity
Cinema
Mumbai traffic lights got more inclusive with an addition of a female stick figure The new period emoji, a drop of blood, became available. Barbies That Look More like Real Girls- Breaking the unrealistic beauty standards
Globa
Viola Davis Became The First Black Woman To Win An Emmy For Outstanding Lead Actress In A Drama Series
Sexual Assualt and Harrassment Innovation for Empowerment
#MeToo Campaign
Time’s Up Campaign
Bombshell reports that exposed allegations of Harvey Weinstein's sexual misconduct in Hollywood.
Female celebrities stood up in protest of the unfair employment practices, salary differences and unsafe workplaces with their Time’s up campaign.
Sexual Harrassment
#METOO
Unifying world over
Data A
#MeToo Movement Goes Global - In 2018.
Savage x Fenty lingerie line: Women of varying shapes, sizes, races and creeds were celebrated by the mainstream. Jaden Smith Stars in Louis Vuitton's Womenswear Campaign -Making a giant leap towards gender neutrality.
Inclusivity
Body Positivity
Inclusivity
Racial Diversity
Rihanna is the first black woman to be chosen for Dior’s 2015 campaign.
Iconic Victoria’s Secret Fashion Show was cancelled: Due to a decline in viewership
Introduced memories Launched Astrological Profiles to Connect Users
BFC cancels London Fashion Week Men's, combines genders for LFW in 2020.
Fashion brands go fur free
Fashion Revolution
Introduced Discover
Challenges Cencorship
Sustainability Digitalization
Talent management company The Fashion Design Council of Inega in India, has debuted Nila, a India hosted its first-ever digital new virtual fashion model. couture show in India. International fashion weeks went virtual.
Rick Owens: In his AW15 “Sphinx” show, sent models down the runway in oversized peep-hole garments to challenge the perspectives of censorship.
CENSORED
Beirut Port Explosion Assam Oil Spil Russia Massive oil Spill
Natural Disasters
Gujrat Plant Explosion French Chemical Spill Vishakhapatnam gas leak Carbon Taxes
phic Events
Fur Free Fashion Paris Climate Deal Single Use Plastic banned in China
Global
Maps Features & Upgrades
UN Sustainable Developement Goals
RRR
Camera & Night mode Emoji
Maharashtra Plastic Ban
Siri Privacy & Security Dark Mode
IOS
Toggle Features
Solutions
al Green
Home electrification
lauch of Iphone 11 & series Iphone 12 & series
Face Detection Mac
Paper Recycling
Iphone
Ipad
Setup of Manufacturing Unit (Chennai, India)
Sustainable Living Energy Star Appliances
Local
Iwalk Biom
Apple
Plant Based Meat
Sensors & Brain - Computer Microprocessors Interfaces
Recycling Upcycling Climate March
Robotics
Artificial Intellegence
Net Zero Homes
Prosthetics
Muscles Nerves Tissues
Brain Study
Lightweight Running Blades
104 Satellite Launch
Microchip
Chandrayan Mission
Agni-iv
PSLV- c37
PSLV- ix
Delhi’s Odd Even
Prosthetics
Solar Energy Shift
ISRO
Aeronautics Space Research
Creative Mind
Digitalization
Analysis
Virtual & Extented Reality
Games 4D/5D Experiences
3D Printing
Autonomous driving self driving cars:
Tesla
Fashion
Cryptocurrency
NASA
Nuclear Power Developement Online Shopping
VR Blockchain
Began live-streaming the Thursday night NFL games. Doctors turn to Twitter to share coronavirus news Twitter Fleets Will Delete After 24 Hours Debuts group message and video
Apps
Instagram rolled out stories Instagram implemented algorithm-based feed
Jio Money Fb Libra
Paypal Airtel money
Sharing on Instagram Stories allowed from third-party apps
Ola Money
NASA
Paytm
Instagram announced the arrival of shoppable media Instagram's DM Updates Feature Disappearing Messages
Snapchat
Socio Savy
Michael Bloomberg’s Campaign Suddenly Drops Memes Everywhere Increased video ad time to 60 seconds Instagram added live video and grew to 600 million accounts
f
Live video in news feed Improved ad relevance Launched dating feature Revamped trending news section Highlighted video content Improved Buy and Sell experience
Disarmed ad-blockers
Revamping the Instagram Explore section on the feed for more interest based browsing experience
Key To Line 1.
Equality Effect
2.
Global Green
Updated news feed algorithm to combat fake news
3.
Creative Mind
Facebook's Vanish Mode Makes DMs Temporary
4.
Socio Savy
5.
Fashion Revolution
New features that allow users to monetize events
Launch of a new 'Shop' tab feature
RE-Root Going back to the roots of Guilt-Free Lifestyle
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Macro Drivers
Environment
Recyclable Material
Sustainability
Awareness
Climate Change Rapid Urbanization
Upstream Upstream Innovation Innovation
Technology
Product Innovation
Circular Economy
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Social
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RE-ROOT
Eco-friendly initiatives used to be quite novel within the business world. Going green was something that only niche or forward-thinking companies would promote several years ago. Today, however, engaging in sustainable practices isn’t something that’s nice to do — it’s increasingly becoming the need of the hour. Did you know that by 2050, its projected there will be more plastic in the ocean than fishes? Plastic, which has been a major environmental concern all around the world, has people scrambling for a solution towards its effects. Choosing Earth-friendly packaging supplies and processes will go a long way in minimizing the waste and pollution that end up in our landfills and oceans. One of the many alternatives is sustainable packaging. Sustainable packaging refers to the sourcing, development, and use of packaging solutions that have minimal environmental impact and footprint. With the change in the mindsets, people are now ready to invest more when it comes to eco-friendly packaging that can either be reused or recycled. The innovation doesn’t stop here. As of now there are three new upcoming trends like plant-based packaging, edible packaging and reusable packaging. The pandemic has made people aware of how their actions can affect not only each other but also the environment. This has made every one selfevaluate their lifestyles and how little shifts in regular habits can make big changes.
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74% people said they would pay more for sustainable packaging, nearly one-fourth are willing to pay for an increased cost of 10% or more.
Landfills are filling up because 10 million tons of single - use plastic is finding its way into the oceans every year.
335 Million Metric
Important factors for packaging
When asked about the most important factor in making decisions about packaging, 37% said being environmentally friendly, followed by quality (25%) with brand value communication (13%) surprisingly coming in third.
83% of people believe it’s important or extremely important for companies to design products that are meant to be reused or recycled, and 72% of said they’re currently buying more environmentally friendly products than they were five years ago; another 81% said they expect to buy more eco-friendly products over the next five years
In 2016, world plastics production totaled 335 million metric tons. The main cause of the increase in plastic production is packaging.
Sustainable Packaging Market’s CAGR of 6% in the forecast period of 2018-2025, which will witness a rise in the estimated value of USD 168.3 billion in 2017 to an estimated value of USD 268.2 billion by 2025.
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83%
72%
Key Findings Levis People tree Nike Pero
Doodlage Amour Vert Native Shoes Puma
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https://www.nicobar.com/
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Nicobar for sustainable Packaging
Nicobar is one of the most ethical upcoming brands in India. It is a means to communicate the philosophy of living. Nicobar started as a way to shape culture, to be mindful and to humanise consumption. They are not trend driven and believe in creating products that last and are inspired by natural materials and designs. They believe in mindful living, consuming less and making a lifestyle change. One such change is Sustainable Packaging. And they strongly believe that a change like this will help towards a more sustainable ethos and aid people in making more conscious consumer choices.
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BRAND DNA
Nicobar is a home-grown, luxury and lifestyle brand which is a mix of culture and commerce. The Nicobar brand was inspired by the Indian Ocean, the Spice Route, and a relaxed island aesthetic. This relaxed island inspiration is at the centre of the brand. Nicobar is inspiring a modern Indian way of living dressing and looking at the world by creating products that reflect India’s history, culture and traditions while being interpreted with a contemporary global eye. Across their three verticals – Home, Clothing and Travel – the label exemplifies tropical luxury and relaxed, slow living, all inspired by the majestic Indian Ocean. Run by Raul Rai and Simran Lal, the brand is evidently youthful in mind-set. In their own words, “We are inspired by our namesake paradise, and we’re keeping that tropical mind-set all year round, soaking it into a lifestyle tailormade for the contemporary Indian. The brand’s aesthetic is simple, minimal, luxurious and modern.
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BRAND ATTRIBUTES Visual Language- The logo is inspired by the floating islands of Nicobar and the logo and type design are identical to the natural formation of the original islands. The font used has a geometric quality, yet minimal and soft.
Visual Identity- Nicobar is a state of mind: spontaneous, bright and enviably chic. Inspired by the tropical paradise of the same name, Nicobar aims to carve itself a unique aesthetic voice. Its boundless spirit for adventure and discovery has translated into a lifestyle, tailor-made for the contemporary Indian. The brand highlights a modern India that embraces its rich traditions. The designs focuses on the key elements of the brand’s identity that reflect, serenity, simplicity and the overall tropical mood.
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PERSONALITY Minimal
Modern
Tropical
Aesthetic
Cultural
Creative
COLOUR PALETTE
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Functional
Simple
Conscious
BRAND STRATEGY
Nicobar has a very collaborative and participative brand approach. �We visualized Nicobar’s branding as a collaborative effort between the Nicobar Team, the audience and our agency. We can see how the Nicobar Team can setup the brand like a pot, providing its seeds and roots. The audience and the agency partake in the process of watering the foundation and giving it a wholesome proportion. This proportion is designed to evolve with time as the audience witness the growth and result of their participation.�
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BRAND IDENTITY PRISM Physique
Relationship
Handcrafted,woven,dec orative, decor and clothing
Simple, Aesthetic, and refreshing
Products that all customers will treasure A loyalty based relationship with its customers
Reflection A portrayal of relaxationwith quality that reflects expensive taste
Personality
A premium brand with a touch of tropical vibe driven by its cultural roots
Self Image Minimalism Simplicity Luxury 78
Culture Indian roots with art and history Crafts with contemporary designs
Target Audience Target Customer- The label offers an interesting mix of fashion, home and travel accessories with a minimalistic aesthetic, targeted at millennials and globetrotters. Although, Simran Lal says, Nicobar’s target audience is not restricted by age or geography. Nicobar is for the modern consumer who seeks a connection with what one purchases and believes in thoughtful acquisitions.
Consumer Psychology- A good product is no longer enough to win over a consumer. Shoppers want more than just quality. Now, they look for products and brands that align with their personal values. Nicobar is one such brand that fulfils these attributes of their customers, by being a sustainable and conscious brand. With a homegrown brand like Nicobar, consumers have started accepting their culture and also buying local artisans-made products. And as Simran Lal, the Co-founder of Nicobar said, “Consumers are now confident with being Indian�, we are now drawn more towards products with the stamp of our own culture.
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Existing Packaging
Nicobar has traded physical receipts for electronic ones. They use seed and elephant poo paper for product tags and jewellery pouches are designed from biodegradable raw fabrics. Air and foam pushes and bubble wrap have been replaced with recycled crumpled brown paper, egg trays and corrugated sheets. Simran Lal is closely tracking mushroom-based packaging, a new biodegradable alternative for paper and plastic. The mushroom-based packaging has already taken off in Europe, and uses agricultural by products like hemp, which are pressed into desirable packaging shapes, then seeded with mushroom spores that sprout mycelium (roots). As it spreads around the structure, it also binds together to form a durable packaging material, which is treated with heat to kill spores to arrest further fungus growth.
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LOOPHOLE
While they have managed to make their packaging 85% plastic-free, some of their e-commerce orders still go out with bubble wrap to insulate their glassware and home products. They are not 100% plastic-free yet, and they’re actively working on innovative packaging ideas, but they’ve had some little wins: They’ve managed to swap almost entirely to organic cotton in their Core range, they use no plastic bottles in their stores or at their studio.
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Packaging Solutions Banana Leaves
Properties
Enhanced Properties
100% Organic
Chemical Free
Sustainable Material
0% Deforestation
Customizable
Animal Fodder
Healthy
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Bio Degradable
Food Grade
Low Cost
ABOUT
• Naturally, leaves and most biomaterials degrade within a shelf lifespan of three days and are discarded as waste. Banana leaf technology is a cellular eco-friendly technology that preserves leaves and organic biomaterials for a year without the use of any chemicals. • This technology enhances the leaves’ physical properties thus making a viable biodegradable material alternative to both plastic and paper. • The technology enhances cells, strengthens cell walls of leaves and prevents pathogenic agents from destroying the cells. • These processed biomaterials are biodegradable, healthy, pathogenic resistant, human-friendly and completely eco-friendly. A viable replacement for plastic, it prevents the destruction of around 7 billion trees annually. • The preservation capability of leaves with natural green color is for a period of up to one year and an extended shelf lifespan of three years without its natural color. • All the products made from this biomaterial are of export standard. They can be stored for a long time and can be shipped across nations. The materials are rack able, thus saves huge storage space. • The enhanced biomaterial is capable of handling both static and dynamic loads as equivalent as its non ecofriendly counterparts.
*Cellular Eco-Friendly Technology
*Organic Bio Material
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*Replacement of Plastic
ENHANCED PROPERTIES WITH BANANA LEAF TECHNOLOGY
Resistant to extreme temperature
Pathogenic Free and Organic
Flexible to create Shapes and Products
Antiviral
Increased Durability and Crushability
Strechable and Load Capable
Antifungal
Antibacterial
•“Processing cost of a single leaf is Under 75 Paisa” • Available in different Grades G3 = 0.6 mm, G4 = 0.8 mm, G5 = 1.0 mm, G6 = 1.2 mm (Customizable options)
Packaging Solutions Coconut Husk
•The strength, low water-absorption and durability of coconut husk, make it a perfect candidate for eco-friendly packing material. •The coir, which would ordinarily be disposed of, can be easily processed to produce materials sturdy enough for packing •The Asian Pacific Coconut Community (APCC), an intergovernmental organization representing coconut producers in the region, observed that only 10 percent of the husk is currently being used for fiber extraction around the world. In response to this surprisingly low demand for coir, APCC is taking steps to raise awareness of its many uses. In addition to green packing, the coir can be used for carpeting, furniture and gardening products.
*Eco-Friendly Packaging Material
*Green Packing
*Asian Pacific Coconut Community(APCC)
•Research showed green coconut fiber presents behavior similar to that of cellulosic cushioning materials and in certain situations can be considered effective in protecting fragile products. •When Coconuts are processed on a commercial scale, the shells and husks are discarded. A company named Whole Tree decided to research the uses of Coconut husks and eventually came up with a plan to reuse coconut husks as packaging alternative to plastics. Price Points: Coconut Husk White Fiber- Rs 10 /Kg Bubble Wrap Most of the products range from Rs 100 to Rs 250 per Kg and Rs 200 to Rs 1500 per Roll.
*Cellulosic Cushioning Materials
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*Whole Tree
Campaign • Nicobar is introducing a 100% sustainable solution for its packaging. • It will be announced on 7th March, the day of its 5th Anniversary as the brand will be completely 100% sustainable. • Nicobar is organizing a 4 day Anniversary celebration from 5th to 8th March in Goa. • We’ll be calling: 1 environmentalist: Sunita Narain 1 Fashion Designer: Anita Dongre 2 Editors: Bandana Tiwari and Debjyoti Ghosh 1 Social Media Influencer: Aditi Mayer Along with these five people, we’ll have 5 Nicobar’s customers with their families which we’ll be shortlisting through our Social Media Campaign.
Social Media
Brief
• This campaign will start a month prior to the anniversary (first week of Feb) on all the social media handles of Nicobar like Instagram, Facebook, Youtube. • A DIY packaging contest will take place where participants are supposed to wrap/pack anything using sustainable materials only. • The end result is supposed to posted by the participants on their social media handle using the provided hashtag after which they’ll have to fill up a form which will be provided by us. • The list will be narrowed down to 5 participants according to their data and their entries for the contest. • The five people, along with their families will be getting a chance to celebrate Nicobar’s 5th Anniversary in Goa for 4 days (5th March to 8th March).
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Guest LIst
•Sunita Narain: She is currently the director general of the Centre for Science and Environment, and editor of the fortnightly magazine, Down to Earth.
•Bandana Tewari: She is a fashion journalist and sustainability activist. She is a
columnist for Business Of Fashion, a web publication, and was formerly the editor-atlarge at Vogue India.
•Debojyoti Ghosh: He has spent over 12 years in business journalism and covered everything from the country’s celebrated tech entrepreneurs to the burgeoning startups. He writes about inspiring entrepreneurial journeys across sectors, be it startups or large corporates. He has also worked in @forbes_india and is currently the senior editor of Fortune India.
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•Anita Dongre: She is a fashion designer who has recently joined the Sustainable Apparel Coalition (SAC) as ‘Brand & Retailer’ Member. Emphasizing the extremely important role of Design for fashion sustainability, Anita has also touched upon the need for educating designers on sustainable fibers and reducing fabric waste.
•Aditi Mayer: She is a fashion influncer based in Los Angeles, Aditi Mayer’s beautifullycurated Instagram is where she shares her love of fashion photography and sustainable fashion.
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• The guests will arrive in Goa at noon by 2 PM and will stay at Le Meridien, Calangute. • At 5 pm, everyone will be escorted to Nicobar’s store to shop. • A gift coupon will be handed out to everyone with a discount of 25%. • All items purchased will be handed out to them on the last day of the celebration. • After two hours of shopping, everyone will be taken back to the hotel where they’ll have the rest of the evening to themselves.
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5th March (Friday)
Friday 91
Saturday 92
6 March (Saturday)
• The guests will be escorted to Baga Beach for an interactive session at 11:30 am followed by lunch amidst a tropical set up. • On arrival, they will be served with drinks in bubble-wrapped coconuts as an irony which will be a part of the build-up for the next day. • Right after this, as a part of the interactive session, we will be asking everyone a series of questions to draw a comparison between their responses. • Questions will be on the lines of noticeable changes in the climate and the environment over the years etc. • The whole session will be documented which will be used by Nicobar for their ad campaigns on their social media platforms platforms like, Instagram, Facebook, Youtube and Nicojournal. • After this, the lunch will be served on banana leaves. • Taba Chake, a very well-known guitar player, singer-songwriter will be the guest for the afternoon for the live-music during lunch. • By 3:30 pm- 4:00 pm we’ll be taking everyone back to the hotel.
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• On the day of our Anniversary, By 10 am, after breakfast, the guests will be taken to Calangute beach with a similar tropical set up for the press conference. • In the press conference, we’ll be explaining why sustainable packaging is the need of the hour • Thereafter Nicobar will be announcing that it is now a 100% sustainable brand with its new sustainable packaging. • We will also be showing the documentary from the interactive session that took place on Saturday followed by the whole explanation of drinks served in bubble wrapped coconuts and the lunch in banana leaves. • The brunch will be served after the press conference with a specially curated music playing in the background (Nico Radio) • Right after the brunch, a small workshop will take place in which the process of coconut husk and banana leaves will be put to display for people to get an idea of how it works. • Along with this, we’ll have a workshop where people can volunteer to participate in the DIY packaging session. • After this workshop, the guests will be taken back to the hotel to rest. • Around 7 pm in the evening, the guests will be welcomed at the Calangute beach again for a fun slam story session which will then be followed by dinner and a live music session by Lifafa a.k.a Suryakant Sawhney. • Around 1o pm, everyone will be escorted back to the hotel with the items that they purchased on the first day in our very new method of sustainable packaging.
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7 March (Sunday)
Sunday
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PR Kit
PR Kit Banana leaf tote bag Banana leaf planters Plantable Diaries Seed paper post card CoconutShell soy candles Plantable thank you note 96
PR KIT
#ReRootwithNicobar
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INVITES
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Gift COUPON
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Product Range Apparel
Accesories
Home
Tops
Jewellery
Dining
Bottoms
Scarves
Barware
Dresses & Overlays
Pocket Squares
DĂŠcor
Kurtas and Tunics
Clutches
Bedding and Cushions
Sarees and Dupattas
Bags and Organisers
Table Linen
Shirts
Pins and Brooches
Fragrances
T-shirts
Wall coverings
Kurtas & Jackets Trousers
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Packaging Prototypes
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Trend Report 2021
1 2 7 5 4 0 4 8 3 8 3 3 8 2 9 2 0 2 2 2 2