Case study: Zin.gl Start-up
Aleksandr Dresen Founder Zin.gl twitter.com/alexanderdresen alex@get.me
Overview z z z z z z z z
The start-up scene in Russia/Moscow The start-up scene in US From idea to a prototype From prototype to seed capital Building the organisation Next steps : launch Getting traction Next round
Start-up scene Moscow z z z
z z z
Everyone is building start-ups Everyone is a mentor/expert Everyone is an investor/venture capitalist/business angel/ Start-up events Start-up schools Start-up ...
Reality z z z z z z
Show me the money Dealflow low Primarily copycats get funded Start-ups think too much inside Russia No global vision Promising start-ups are lost in the JUNK
Zin.gl
z
Solving a real problem Fast and great execution – release ready New category in an existing multi-billion US market Talented 100% Russian Team Experienced Russian founder
z
No funding in Russia
z z z
z
Startup Customer Discovery z z z z z
Customer has a problem Is aware of having a problem Has been actively looking for a solution Has put together a solution out of piece parts Has or can acquire a budget
Zin.gl
z
Prototype Attract partner (150K) Attract US VC – seed stage (500K)
z
Next round (2,5-5M)
z z
− −
Russian company? US-company?
Issues in Russia z z z z z z z
Too much JUNK startups Too much JUNK startup-schools/events/... No Russian “Techcrunch” No Prototype funding No support from REAL mentors No pre-1st round and 1st round VC's Copycats usually don't get to an IPO
Solution z
z
z
z
Create an online platform where start-ups can get funding easy (TECHPIT.CH) REAL support for start-ups Informal events where REAL investors & PROMISING founders meet Keep promising start-ups Russian
Thank you z
E-mail alex@get.me
z
Follow > twitter.com/alexanderdresen
z
Zin.gl > http://zin.gl
z
May 15th > http://techpit.ch