Aleksandr Dresen

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Case study: Zin.gl Start-up

Aleksandr Dresen Founder Zin.gl twitter.com/alexanderdresen alex@get.me


Overview z z z z z z z z

The start-up scene in Russia/Moscow The start-up scene in US From idea to a prototype From prototype to seed capital Building the organisation Next steps : launch Getting traction Next round


Start-up scene Moscow z z z

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Everyone is building start-ups Everyone is a mentor/expert Everyone is an investor/venture capitalist/business angel/ Start-up events Start-up schools Start-up ...


Reality z z z z z z

Show me the money Dealflow low Primarily copycats get funded Start-ups think too much inside Russia No global vision Promising start-ups are lost in the JUNK


Zin.gl

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Solving a real problem Fast and great execution – release ready New category in an existing multi-billion US market Talented 100% Russian Team Experienced Russian founder

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No funding in Russia

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Startup Customer Discovery z z z z z

Customer has a problem Is aware of having a problem Has been actively looking for a solution Has put together a solution out of piece parts Has or can acquire a budget


Zin.gl

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Prototype Attract partner (150K) Attract US VC – seed stage (500K)

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Next round (2,5-5M)

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− −

Russian company? US-company?




Issues in Russia z z z z z z z

Too much JUNK startups Too much JUNK startup-schools/events/... No Russian “Techcrunch” No Prototype funding No support from REAL mentors No pre-1st round and 1st round VC's Copycats usually don't get to an IPO


Solution z

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Create an online platform where start-ups can get funding easy (TECHPIT.CH) REAL support for start-ups Informal events where REAL investors & PROMISING founders meet Keep promising start-ups Russian


Thank you z

E-mail alex@get.me

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Follow > twitter.com/alexanderdresen

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Zin.gl > http://zin.gl

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May 15th > http://techpit.ch


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