Manifesto
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Table of Content Mood Board
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Mission & Values
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Consumer Profiles
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Logotype & Mark
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Stationery System
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Grid System
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Type Hierachy
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Design Library
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Colour Palette
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Icon Library
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Website Design
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Mobile App Advertising Campaign
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Products & Packaging
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Design Credits
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Moodboard Our mood board is where we began to shape our brand from the ground up. Filled with combinations of both modern and vintage images of fresh foods, lively culture, and minimalist design, we have worked to appeal to our customers as an urban, friendly, local business that offers something truly unique. Images of logos helped us to find our brand identity with the use of lots of black and white with vintage type.
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Mission & Values Our mission and values reflects our company’s will to collaborate with the community and to help better it through providing quality product to our customers. We want our customers to receive us as a company that not only follows its values, but that does so in a manner that showcases an aesthetic catering to modern, and cleancut design.
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OUR MISSION To provide quality & afforable meals to our city while supporting local business
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- Inventiveness -
New twist on old favorites
- Environment -
We use recycled materials & ethical animal treatment
- Community-
Use of local goods, collaboration with other local business
- Freshness -
High Quality & Fresh Produce
- Charity -
Part of our profits are donated to many charity organizations 11
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Consumer Profiles Our consumer profiles offer insight into exactly who Conrad’s works to appeal to. Establishing our target demographic of mostly young and lively professionals and students alike allows us to craft a brand unique to that demographic by building a company that values urban culture and works to build it throughout the community. The following consumers cannot get enough of Conrad’s Cajun.
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GRANT GARRISON VALUES: BROTHERHOOD: Loyalty to all those around you
He rents a home in LaVista, NE
COMFORT: Easy access to all of Life’s Necesities
Age: 20
ACTIVITY: Socialization and Fitness are important
Is of Irish Descedent Single with No Kids
I AM ADVENTUROUS, FRIENDLY, COMICAL, RESPONSIBLE, YOUNG, LOYAL, COMPASSIONATE, SPORTY, & HARD WORKER
Factory Worker, ($30,000/yr income) Drives 2010 Pontiac G6, Has a High school diploma
from Ralston HIgh School
Affiliated with the Republican Party
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A DAY IN THE LIFE
MY BRANDS:
06:00 am Wakes up in his bed inside house that he resides in with his friends and puts on a pot of Maxwell House coffee and proceeds to shower using Old Spice hygiene products. 07:00 am Drinks coffee and eats Jimmy Dean breakfast 08:00 am Grant arrives for the morning shift at Rotella Bakery Factory 12:00 pm During his lunch break, he goes to buy a carne asada burrito from Dos De Oros Food Truck with a Diet Coke. 05:00 pm After a long workday, he heads out to meet up with friends at Buffalo Wild Wings.
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JADE CAGUIOA VALUES: LOCAL: My local Community is my priority
She rents a duplex in midtown Omaha, NE
CREATIVITY: Passion for the arts & etertainment
Age: 32
WORK: Dedicated to get the job done
Is of Italian and Argentine Descedent Dating with No Kids
I AM AMBITIOUS, PASSIONATE, CONFIDENT, ARTISTIC, THRIFTY, CHARISMATIC, SOCIABLE, GOOFY, WITTY, & INDEPENDENT
Florist/Waitress ($24,000/yr income) Drives 1998 Honda Civic Has a BFA in Creative Writing from University of Missouri Affiliated with the Writers Guild & Democratic Party
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A DAY IN THE LIFE
MY BRANDS:
06:30 am Wakes up and turns off various alarms and Pandora Alarm Clock on her Apple iPhone. 07:15 am Makes a quick breakfast with Eggland Best Eggs and Haas Avocados before running to her first job in her Honda Civic. 08:30 am Arrives at Taylor’s Flower Shop & Greenhouse to prep the day’s order and deliveries. 02:00 pm Runs out to Subway to pick sandwiches and chips for lunch. 05:00 pm Drives off to her second job at the Wheatfield’s Bakery & Restaurant. 10:00 pm Picks up dinner from Localmotive. Works on novel with Apple Mac before falling asleep.
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BRAD & TINA MOORE VALUES: RELIGION: Living our lives according to the Scriptures
They rent an apartment in Benson, NE
COMMUNITY: Our city suceeds by working together
Age: 28/26
FIDELITY: Loyalty and faithfulness to our marriage
Are of Swedish and Filipino Descedent Married with No Kids
WE ARE AFFECTIONATE, HUMOUROUS, GEEKY, LOVING, QUIRKY, LIVELY, SOCIABLE, RELIGIOUS, CARING, & CHARITABLE
Paypal/Retail jobs ($55,000/yr income) Both drive matching 2009 Honda Civic They both have Associates degrees from MCC Affiliated with Core Church
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A DAY IN THE LIFE
MY BRANDS:
08:00 am His alarm goes off on his Samsung Galaxy phone, he gets up to prep for the day. 09:00 am She wakes up a bit later to make breakfast smoothie with Quakers Oats on their Vita Mixer for the two 09:30 am They get ready for work and drive off to their jobs in their Honda Civics. 12:00 pm He grabs Krispy Kreme and Seattle’s Best Coffee in break room while she eats a lunch of Sabra Hummus and Toufayan Pita Bread. 05:00 pm She grabs dinner for the two from King Kong while he gets groceries at HyVee. 07:00 pm Watching together “Pysch” on Netflix
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REBECCA PIETI VALUES: EDUCATION: More Valuable than Gold
She lives the dormintories in Omaha, NE
SISTERHOOD: Loyalty to all those around you
Age: 21
GOOD TIMES: Enjoying youth and good company
Is of English Descedent Single with No Kids Works at the Bookstore ($11,000/yr income)
I AM ADVENTUROUS, FRIENDLY, RESPONSIBLE, ACADEMIC, LOYAL, COMPASSIONATE, SPORTY, HARD-WORKING, COMICAL, & LEVEL-HEADED
Drives 2006 VW Jetta Business major at Creighton University Affiliated with the FBLA & Alpha Pi Soronity
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A DAY IN THE LIFE
MY BRANDS:
07:00 am Wakes up earlier to go to Blue Line Coffee Shop to get a Blueline Special before class. 09:00 am Rushes to Macro Economics class at Creighton University on her Trek bicycle in order to be on time. 12:00 am Makes a quick lunch with Maruchan Ramen Noodles and Sara Lee White Sandwich Bread with ham before work. 03:00 pm Goes to the university bookstore to start shift with a Red Bull energy drink. 09:00 pm After work, meets up with Alpha Phi Sonority for late night study group and dinner at Applebee’s. asleep.
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JEANNIE PITTACK VALUES: CREATIVITY: Trying new things and experimentation
They rent an apartment in Omaha, NE
LEADERSHIP: Making sure everything gets done
Age: 42
QUALITY: You are what you eat
Are of Hispanic Descedent Single with two Dogs Owner of Ted and Wally’s Ice Cream ($65,000/yr income)
I AM RESERVED, CHARMING, FRIENDLY, WIFE, FOODIE, FAMILY-ORIENTED, STRONG, DEVOTED, VEGAN, CARING, & BUSINESS SAVVY
Drives 2009 Lexus SUV High School Diploma Affiliated with Business Owners Association & the Union for Arts
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A DAY IN THE LIFE
MY BRANDS:
07:00 am Waking up to watch Good Morning America on her Toshiba TV 08:00 am She gets dressed in Anne Klein Business Attire for a business meeting at 10:00 a.m. at the Farmhouse Café 12:00 am Stops by Scooter’s for a latte before heading to First National Bank and then to the shop to discuss the schedule, Square POS systems, and flavors for the month 05:00 pm Heads home after long day, stopping at a Chipotle for dinner with her husband 08:00 pm Reads the Barne’s & Noble Classic Pride & Prejudice before falling asleep
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ANDREW BERKLEY VALUES: FAMILY: Children take top priority
He is a homeowner in Birmingham, AL
COMMUNITY: There is strength in numbers
Age: 32
INTEGRITY: Treating yourself and others decently
Is of German Descedent Divorced with Kids and two cocker spaniels
I AM FATHER, FRIEND, BROTHER, BASEBALL FAN, DOG OWNER, STRONG, PROBLEM SOLVER, SPORTY, PEOPLE PERSON, & HONEST
H.R. in local Office ($45,000/yr income) Drives 2005 Honda CRV Has a Bachelors in Psychology from University of Iowa Affiliated with the Air Force, PTA, and his local church
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A DAY IN THE LIFE
MY BRANDS:
07:00 am Gets his New York Times morning paper from the door while drinking a cup of Starbucks Morning Blend Coffee 08:30 am He then puts on his Ralph Lauren Tie and drives to work in his Honda CRV. 12:00 am Runs out to grab lunch at the Cantina on Wheels foodtruck 04:00 am After work, he picks up the kids to eat PinkBerry Yogurt and to help them with their homework. Reviews math lessons in Khan Academy App on Apple Ipad. 07:00 pm Returns to his suburban home to watch the Alabama Crimson Tide baseball game and order pizza from Pizza Hut.
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Logotype & Mark Establishing a clean and sophisticated, but still trendy logo was the biggest considerations in establishing our brand. With our mood board in mind, we set out to make a versatile logo that was inviting to as many consumers as possible without sacrificing the aesthetic of the food truck. Using creme and soft black, we have crafted a logo that maximizes readability with clean, vintage type paired with a playful fish hook graphic for our mark designed to mirror our choice in logotype.
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Mark
1.5 ’’
3’’
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1’’
Logo & Logotype
3’’
1.5 ’’
1’’
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Stationery System Our stationary system was designed to build even further off of our logo, playing more with our mark and building up patterns to continue pushing our brand identity to make a cohesive experience for the customer. Each envelope, business card, and letterheads all work to communicate exactly who we are to the customer, providing a clear path for communication by providing all necessary information.
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The Letters We Write. A variety of letterhead, business cards, postcards, envelopes, notebooks, small note cards, and mailing adress labels were made to fit the stationery needs of this small food truck..
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The Stationery uses the main colours of the brand, black and Creme, to transmit our clean aesthetic
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Grid System Just like Conrad’s logo, our grid system was built with versatility in mind. The system allows for either two, three, or four column design that remains consistent with itself regardless of column number on each page. This versatile grid allows for our customers to be able to access information consistently without having to deal with the stresses of inconsistency. We never want our customers to feel as though the brand is inconsistent and the grid system allows for even the most minute details to be completely cohesive.
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Top Margin .5”
Spine Margin .375”
Gutters .125 ”
Height .875”
Width 1”
Bottom Margin .5”
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Side Margin .5”
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Type Hierarchy Emphasizing accessibility and embracing modernist minimalism, our type hierarchy provides easy to read body copy in one of the most versatile fonts of all time: Helvetica. Our Mission Gothic font is curvaceous and playful, allowing for a more relaxed reading experience. Mission Gothic also molds helvetica into a light, airy, but still available font selection. Our customers will see our type selections throughout the brand, complimenting every other visual element of design.
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Conrad’s Cajun
Primary Headline, Mission Gothic, Light Italic, 72/86.4 pt
Me ea coribus anditiamet rem fugit imsur eaquodia eati repudisitas con cus aut isum modis assediciur re occum fuga. Nem pe rciunt. Oreze mar dojhb atur, unt omnitio explau aantsa sdiis perum, non reperiamus ipicim ero intium am exeria qui delit. Sint har itat ior rums ismb jgiot bul quaeceat. Uptatqu amute sanit landenihici sed quunt vidit aut erchitaque everchi lgol itature ptae experiore sunt. Oluptio eatur autatur aut doluptatur buli minihilit voloreh enimagnihil ium sam inut inullaut ipsa veliqui ipidis ne rectur molor umento toreru. Nusda volupta eturibus am facieniMusapernam nessus aut facero incti ommodic itatio imenis in ni bea autet volut vername ipici quatque sequae. Udis inus asincientur? Desums velibusam nonsedion nonsedit audipsaesto exerumquibus ilignam aut re acepturenda doluptas in plis eturiat ibusam re et vollecea volorum andelit ibusam. Udis inus asincientur? Desums velibusam nonsedion nonsedi.aantsa sdiis perum, non reperiamus ipicim ero intium am exeria qui delit. Sint har itat ior rums ismb jgiot bul quaeceat. Uptatqu amute sanit landenihici sed quunt vidit aut erchitaque everchi lgol itature ptae experiore sunt. Aantsa sdiis perum, non reperiamus ipicim. Body Copy, Helvetica Neue, Regular, 12/14.4 pt
Conrad’s Cajun Primary Subheading, Mission Gothic, Regular, 48/57.6 pt
• Igen tuscia intium seditat mariza emporem quasimp ora endae voluptius estios sequide storpor sadi sequi velliquodit. • Quis simodi cor sus moles asura imust storpro. repuditist eicii sto to imust omni quid magnimi, officit voloritem arum. • Orem et atfficte m ollese sum lipsum cuptatem ilitiber ende autunto voltae. Cae peru mqua tiende con nulpa supm dolorestiis sequieum verestrum sdits facc sad magnam explat skit sinus. • Igen tuscia intium seditat mariza emporem quasimp ora endae voluptius estios sequide storpor sadi sequi velliquodit. Bulleted Body Copy, Helvetica Neue, Regular, 12/14.4 pt
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Conrad’s Cajun
Secondary Headline , Mission Gothic, Light Italic, 60/72 pt
Conrad’s Cajun Secondary Subheading, Mission Gothic, Light Italic, 60/72 pt
“VIgen tintium seditat emporem quasimp oratemp orpores tiist, quam rehendae volu ptius estios sequide maris storpor sequi velliquodit quis simodi cor sus moles mos. Reist eiciisto to imust omnissumquo quid mag nimi, officit voloritem facum. Dolut aliquam inulparum voloriori quatecerum adit laboratur asperfera del ium quas estemos dellam dellici tessenis mote secuptat vereptusae qui ne sus expliqu isincto voluptat molupta eriaepudi seditae caecepe rciendis et, a ditatur, vellabo. Nequo eiunt in none volecto.“ -Reist EiciistoEmphasis Body Copy, Helvetica Neue, Italic, 11/13.2 pt
Etumio Utumiun Chart/Figure Label, Mission Gothic, Light, 24/28.8 pt
Apid molupic temnquia dolorpo riatius, qui ipid eatiasiment autumn sanam que molorum dolendit esti bereum quam, quae molor. Maruis fgual esut wseofis voodoo sdas. Ebit quiass itisto berum itumil delis voluptat la nectium harum rersped que doluptati nem num earchilit estiunt mo toritatum volenia sum quiam. Eptaes everis eosandae la fcacum virahd nest reperuptas audiore perupta tendis. peruptas audiore perupta tendis Chart/Figure Text, Mission Gothic, Light, 9/10.8 pt Tuscia intium seditat emporem quasimp oratemp orpores tiist, quam rehendae voluptius estios sequide. Note Text, Helvetica, Regulart, 8/9.6 pt
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Photo Library Our photo library was crafted to provide an enticing visual experience for our customers, showing them a broad overview of the mood of our brand. With shots of city streets, fresh bread and seafood, large gatherings, and lively people, the photograph library gives the brand it’s overall mood: Warm, inviting, but still lively and trendy.
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Color Palette Our color palette is crafted with our moodboard in mind, using minimal creme and black to give a bold, consistent feel of our brand. It’s not about the bright colors, Our complimentary colors serve to help emphasize the boldness of our logo and other design elements using our primary creme and black.
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0, 0, 2, 0 Cream Sauce
73, 67, 75, 80 Black Cat
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41, 92, 75, 63 Kidney Red
63, 35, 37, 14 Sage Leaves
7, 96, 96, 1 Siracha Sauce
30, 48, 50, 66 Oyster Mushroom
25, 13, 12, 0 Kitchen Knife
36, 42, 3, 0 Mint Leaves
60, 29, 33, 1 Robin’s Egg
100, 96, 37, 54 Working Class Blues
6, 70, 76, 26 Roasted Squash
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Icon Library Our icons and graphic elements are built to help ease the customer in terms of finding menu items, specials, and other elements of our brand. The icons are visual compliments to everything type based for our brand. They help establish a playful and less monotonous design that draws the consumer into every aspect of our brand.
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Website Design Our website was created to allow for our customers to access all necessary information into finding the truck, locating menu items, finding out about how the food truck started, inquiring for catering, and other functions. Overall, the website provides quick and easy access to every aspect of the truck, combining our graphic elements, photographs, icons, typefaces, and other design elements into one cohesive unit.
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Links to Specific Pages ABOUT US
MENU
LOCATION
EVENTS
BOOK US
Link to Home Page
Scrolling Banner Photos Specific to Home Page
Link to Catering Page Description of Catering accompanied by link
Link to Location Page Time and Date
Current Street Address
Link to Menu Page Description of Menu accompanied by link Link to Contac Page
Quick Map View with Lvocation on Map
Description of Contact Us accompanied by link
Link to Home page
Link to Social Media
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Links to Specific Pages ABOUT US
MENU
LOCATION
EVENTS
BOOK US
Link to Home Page
Scrolling Banner Photos Specific to About Us Page
Title/About Us Description of what and who Conrad’s Cajun as well as our Mission Statement
Section Title/Values
List of our values as a Brand, and what that means to us and what exactly they mean to and for our customers.
Meet the Chefs Sections with bios and photos of our current chefs
Link to Home page
Link to Social Media
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Links to Specific Pages ABOUT US
MENU
LOCATION
EVENTS
BOOK US
Link to Home Page
Scrolling Banner Photos Specific to Events Page
Title/ Events Description the importance of community to Conrad’s and how they give back to the community
Section Title/Local Events Event Thumbnail Photo
List of common events and locations visitors can find the food truck, along with the a description of that event.
Event Thumbnail Photo
List of common events and locations visitors can find the food truck, along with the a description of that event.
Link to Home page
Link to Social Media
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Links to Specific Pages ABOUT US
MENU
LOCATION
EVENTS
BOOK US
Link to Home Page
Scrolling Banner Photos Specific to Book Us Page
Title/Catering Overview of the process for requesting Catering
Content Title/Catering Form Catering Request Form Individual Fields
Submit Button
Link to Home page
Link to Social Media
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Links to Specific Pages ABOUT US
MENU
LOCATION
EVENTS
BOOK US
Link to Home Page
Scrolling Banner Photos Specific to Menu Page
Title/Menu Description Overview of Menu
Section Title/Menu items List of Menu Items organized by type of food. Each item has a description of the ingredients.
Download Menu PDF Button
Link to Home page
Link to Social Media
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Links to Specific Pages ABOUT US
MENU
LOCATION
EVENTS
BOOK US
Link to Home Page
Scrolling Banner Photos Specific to Location Page
Title/Current Location Time and Date
Current Street Address
Interactive map showing where the food truck is located giving customers a sense of where the truck is at all times.
Section Title/Weekly Schedule Graphic that displays the street address for different days in the week so customers know where the truck will be and can plan accordingly.
Link to Home page
Link to Social Media
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Mobile App Our app was made with customers in mind. With a business that’s constantly on the move, we understand the nonstop, busy lifestyle of the modern urban American. That’s why we have our app, so that no matter where our customers are, they can find our exactly where we are, where we are going to be, and what we will be serving. On top of that, consumers who use the app also can earn points to receive discounts on the food, giving them more of an incentive to keep on stopping back and using the app.
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CONRAD’S
CAJUN
Our homepage allows for the user to quickly locate the truck, access daily specials, and manage their rewards points account. It also provides information linking to our mobile web page for further information.
Find Us Today’s Specials My Rewards
My Account For our complete menu and more information, visit conradscajun.com
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Conrad’s Cajun
Location Farmers Market
08:00 - 11:00 Corner of 11th and Jackson
Omaha, NE 68162
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12:00 - 02:00 ConAgra
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03:00 - 05:00 Ted and Wally’s
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06:00 - 08:00 Midtown Crossing
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08:00 - 10:00 Dundee Days
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11:00 - 03:00 Benson
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The location page details in real time exactly where the truck is at all times during operation. This enables the consumer to immediately locate the truck and know how long it will be there. This page and the specials page paired together really build an appetite! Below is the location page in its compressed state, and to the right you will see a dropdown wireframe that includes all space for a map providing directions.
For our complete menu and more information, visit conradscajun.co m
CONR AD’S
CONRAD’S CAJUN
CAJUN
FREQUENT FISHERS is a program for those who stop by the food truck often. Each time you stop by the truck, scan the CR code on your reciept and it will be documented in your phone. Each dollar spent counts for 10 points, and after you reach 500 points, you recieve $5 off your purchase! Frequent fishers can also r ecieve updates o n new developments at t he truck and recieve special offers, not to mention a special birthday gift!
Find Us
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Our rewards page provides our dedicated customers an extra incentive to stop in and grab a meal. By racking up points with our easy to use interface, customers are given benefits such as discounted or free goods.
Points Balance
where we are
catch of the da y
Today’s Specials My Rewards
SCAN YOUR RECEIPT VIEW REWARDS
My Account GO BACK
Visit our mobile site for a complete menu and full schedule. www.conradscajun.com roduced |p by jarvis For our complete menu and
more information, visit conradscajun.com
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Employee Uniforms In order to continue with the implementation of our branding, we have designed custom uniforms for formal catering events as well as uniforms for standard, nonv-formal occasions. Our logo has been added to the all black uniforms in order to create a cohesive experience for our customers that conforms to our minimalist design.
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Outdoor Advertising Outdor advertising is easy enough for Conrad’s! Being a food truck, our business is constantly on the move and constantly trying to promote its current location. Because of this, we have implimented our logo and the slogan “Your new local favorite” into the design of the truck, making it easy for all to see us and realize our presence.
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Advertising Campaign For this week’s deliverable, our team had the challenge of placing our brand and introducing it to the community to appeal to their consumerist needs. Our magazine spread, product placement, commercial, and outdoor advertising all serve the purpose of helping our customers understand who we are, what we are about, and helps provide assistance in finding our truck. Sticking to the company’s main aesthetics, we used high quality images of our food, our customers, and the truck itself to portray us as an excitable new brand with new tastes to offer to the community. Our magazine ad features photographs of our food truck along with photographs of the food used to help draw our consumers in and get them interested in what they’re seeing. Using our photo library, logo, and type selections from earlier on, we expand to execute a spread that is both clean and draws the consumer in. Our outdoor advertisement was fairly simple to come up with, being that we are essentially a driving billboard that is always outside. Our food truck also serves as free advertising, so we decided to add our new slogan and a logo right on the side of the truck to help us stand out and get people curious about who we are. The product placement campaign was more difficult in essence to figure out, but we decided to go with a more comedic area in advertisement that we felt was lacking behind a company that is supposed to be somewhat lighthearted. That is where the decision to bring in Stephen Colbert came in. He identifies with a similar youthful spirited demographic that our company works to cater towards, and his comedy is the perfect outlet for our product placement.
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MAGAZINE SPREAD
PRODUCT PLACEMENT CAMPAIGN
Our magazine spread is made to be featured inside local magazines around the city and the state. The spread is made to introduce Conrad’s Cajun into the city and state as a quality seafood Po’ Boy sandwich destination.
On the Comedy Central Channel, the smash hit “the Colbert’s Report”, a political satire show, is where our product placement campaign airs. The show is is line with our demographic of our consumer profiles and reaches a wide audience. The script is written in a light-hearted manner that highlights who we are as a foodtruck, where we are located, our food culture, and values.
The spread is also designed with information about our mobile phone application and our website.
See the script for Product Placement Campaign on the next page.
See our magazine spread on pg. 78
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SCRIPT FOR CONRAD’S CAJUN SKIT Steven: Folks, it is time for another edition of our segment: Fallback Position. Just in case I ever lose this job right here, right now, I am going to Nebraska to learn the fine art of food trucking. I might have to wash my hands. (Cue Music) Steven (narrating): I traveled to America’s Breadbasket to learn food trucking from the Chefs from Conrad’s Cajun in Omaha, Nebraska. There I met Joe the Cook who is to be my food truck guru and master. Steven: Good to meet you, Joe. Joe the Cook: Hi Steven, we are going to start you off with a tour of our food truck then show you some of the ropes. Steven: I see that this fine establishment is called Conrad’s Cajun. When do I get to meet Conrad the Cajun? Joe the Cook: (chuckles) Well Conrad isn’t a person. It is just the name of our food truck. Steven (raises brow): So, are you the Cajun? Joe the Cook: No. Steven: Is anyone here Cajun or from the South? Joe the Cook: (chuckles) Nope. Steven: You must know a lot about Southern Cooking. Also Joe, I have to say that I was not aware that Nebraska was famous for its seafoods. Joe the Cook: It’s a pretty well kept secret. Steven: It’s pretty amazing for a place lacking in oceans. Joe the Cook: Never understimate a state without oceans. Steven: So when do I get to drive the food truck and run over stuff like the poor and community gardens, Joe the Cook? Joe the Cook: (laughs) How about never?
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Cajun Po’ boys & More
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Your New Local Favorite Hello folks, Conrad’s Cajun is a foodtruck where Cajun Po’boys meets communtiy, freshness, innovation, earth-loving values, and the midwest. To see our Menu and to see our Hours & Locations, download our mobile app. Avaialble in the App Store.
Proudly serving the Downtown Omaha and Benson Area. www.conradscajun.com
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Products & Packaging Our app was made with our community of customers in mind. With a business that’s constantly on the move, we understand the nonstop, busy lifestyle of the modern urban American. That’s why we have our app, so that no matter where our customers are, they can find our exactly where we are, where we are going to be, and what we will be serving. On top of that, consumers who use the app also can earn points to receive discounts on the food, giving them incentive to keep on stopping back and using the app.
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To add a bit of spice, hues from our coulour palette was introduced into the design of the labels & boxes
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Conrad’s Cajun offers an array of products from fresh juice to Po’ boys sandwiches. A variety of boxes for sandwiches and big order, wrappers for fries, labels for containers & cold pressed juice were made to fit these needs.
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Design Credits
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Photography Credits Ryan McKeever Ana Garcia Jake Alexander Greve Heather McVey Tina Lindell Dan Wisemen http://sexiestfoods.tumblr.com pg. 4 & 34 http://vkreesphotography.com/ pg.64 http://www.cannellevanille.com/ pg. 44
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Creative Directors Ana Garcia Contact Information: ana.garcia60@gmail.com or call (402) 707-2657
Dan Wiseman Contact Information: djwisemen@unomaha.edu or call (
Ryan Mckeever Contact Information: rmckeever@unomaha.edu or call (402) 690-0364
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