CORPORATE DESIGN RETAIL GUIDELINES
DESIGNED BY LA CELLULA LAB WWW.LACELLULA.COM
CORPORATE MATERIALS STORE DESIGN INTERIOR DECORATION LIGHTING DESIGN SHOP IN SHOP DESIGN SHOP IN SHOP ELEMENTS SIS INTERIOR DISPLAY
CORPORATE MATERIALS STORE DESIGN INTERIOR DECORATION LIGHTING DESIGN SHOP IN SHOP DESIGN SHOP IN SHOP ELEMENTS SIS INTERIOR DISPLAY
CORPORATE DESIGN GUIDELINES
CORPORATE MATERIALS COLOUR SCHEME
Chandelier Red Crystal mod. Explo by Axo Light
“Struktur Spalt Wood” by Holz in Form Line moulded dark warm grey wood
Laminated Pine Wood Light warm grey (Abet collection wood news 2011-2014)
Glashtrosh Grey tinted glass
Glashtrosh Grey tinted glass (digital UV printed)
High Tech Ceramics mod. MHJI Cult off-white by Marazzi
Antique White wall and ceiling painting by Oikos
Mdf laquered semi-glossy Ral 1013 white pearl
Laminated charcoal brushed aluminum
Columns Covering and dedicated wall cladding Struktur Splat wood by Holz in Form http://www.holz-in-form.info/engl/produkte/produkte/flyer.html
CORPORATE DESIGN GUIDELINES
VD Werkstätten GmbH & Co. KG Am Hasselbruch 3 · 32107 Bad Salzuflen Tel. +49 5208 95777-0 · Fax +49 5208 95777-79 info@vd-works.de · www.vd-works.de www.holz-in-form.info Seawood Collection Oak Black 991 from Oberflex Worldwide
CORPORATE MATERIALS
www.oberflex.com
SOURCING REFERENCE
see distribution network worldwide on: http://www.oberflex.com/oberflex__5_who-we-are-_our-network_40_2.html
Matrix Black U129 from Cleaf (Italy) http://www.cleaf.it/ita/02_1matrix.asp CLEAF S.P.A. via Bottego 15 20851 Lissone_ MB Italia tel. +39 039 2074 fax +39 039 2017820 info@cleaf.it
Interiors and furnitures finishing Abet lamined warm greywood 608 (seriewood news 2011-2014) www.abet-laminati.it http://www.abet-laminati.it/pages/Print_Print_hpl_en.jsp# CORPORATE DESIGN GUIDELINES
CORPORATE MATERIALS SOURCING REFERENCE
ABET LAMINATI SPA Viale Industria 21, 12042 BRA (CN) Italia Tel: +39 0172/419111 Fax :+39 0172/431571 E-mail: abet@abet-laminati.it www.abet-laminati.it
Engineered Grey Oak Veneer Model Number: wjs-grey oak WONJASION TIMBER SUPPLIES CO.,LTD Office: 3rd Floor of LianCun Mansion,No.999 Zhongshan Rd,Tianhe District,Guangzhou,Guangdong Province,China Tel：+86（20）825828888 82573398 82573348 Fax：+86（20）82573368 Mob:13434191927 Mr Robert Chen web：http://www.wonjasion.net Email：wonjasion8@wonjasion.com
Abet Laminati Hong Kong Abet H.K. LTDno. 31C6 Nai Wai Tuen Mun, N.T. Phone: 00852 24782782 Fax :00852 24768369 E-mail: print@abet.com.hk www.abet.cn
Sable Wood Oak Light Grey Floating 311 from Oberflex Worldwide www.oberflex.com
see distribution network worldwide on: http://www.oberflex.com/oberflex__5_who-we-are-_our-network_40_2.html
CORPORATE DESIGN GUIDELINES
CORPORATE MATERIALS SOURCING REFERENCE
LAMINED ALUMINUM 448B BLACK/CHARCOAL
DEKORIAL STAIRLINE A 257
HOMAPAL Plattenwerk GmbH & Co. KG Postfach 1453D-37404 Herzberg am Harz Bahnhofstrasse 30/32 D-37412 Herzberg am Harz Telefon: +49 55 21/8 56-0 Telefax: + 49 55 21/8 56-20 email: info@homapal.de
Dekodur GmbH & Co.KG Langenthaler StraĂ&#x;e 4D 69434 Hirschhorn/Neckar Tel.:+49 (0)6272 / 689 - 0 Fax:+49 (0)6272 / 689 - 30E Mail:info@dekodur.de Web:www.dekodur.com international network and distribution: http://www.dekodur.com/en/kontakte-international.html
CORPORATE MATERIALS STORE DESIGN INTERIOR DECORATION LIGHTING DESIGN SHOP IN SHOP DESIGN SHOP IN SHOP ELEMENTS SIS INTERIOR DISPLAY
CORPORATE DESIGN GUIDELINES
STORE DESIGN CONCEPT
contemporary, fresh, luxurious The new Maurice Lacroix store has been conceived to showcase in hi-end, modern environment, the uniquely designed Maurice Lacroix timepieces. It’s a dynamic place, where people like to come and stay, hosting events and happenings. It’s the world of our brand. A stunning retail store design will immediately gain attention and is an essential component of a flagship store, but it is in the combined application of both aesthetics and experiential elements where the most successful flagships stand out. Providing something unique, something that enables customers to interact with the brand on a multi-sensory level, generates an emotional response and attracts attention. The best flagships offer customers the opportunity to be inspired, to have fun, to be entertained, to free their imaginations, to be pampered, to socialize or to relax. In short, they provide a unique, and memorable shopping experience.
CORPORATE MATERIALS STORE DESIGN INTERIOR DECORATION LIGHTING DESIGN SHOP IN SHOP DESIGN SHOP IN SHOP ELEMENTS SIS INTERIOR DISPLAY
GUIDELINES
ML PATTERN
ML PATTERN UV PRINTING REGULATIONS
5 mm.
8 mm.
CORPORATE DESIGN
12 mm.
CORPORATE DESIGN GUIDELINES
DECORATIVE VASES
DeCastelli Vase Ginevra www.decastelli.it approx reference price: 1.260 Euro
CORPORATE DESIGN GUIDELINES
BARSTOOLS
Julia Interior Collection Barstool Napo http://www.juliasrl.it/prodotti_desc.asp?id=122 approx reference price: 260 Euro
CORPORATE DESIGN GUIDELINES
INTERACTIVE BRAND EXPERIENCE
Joule iPad Holder by Elementcase http://www.elementcase.com iPad-Accessories-a/274.htm approx reference price: 160 Euro
CORPORATE DESIGN GUIDELINES
EVENT / APERO / DJ LIVE SESSIONS
Concept Turntable by Clearaudio http://www.clearaudio.de/_en/lw_Concept.php approx reference price: 1.900 Euro
CORPORATE DESIGN GUIDELINES
LOUNGE AREA
Ibiza Model Natural Soft Leather 1 seat: 1.180 Euro 2 seat: 2.790 Euro
Bespoke Coated Interiors by New Trend Concepts http://www.newtrenddesign.it Lounge Table “Nuovo TBM” by Potocco http://www.potocco.it
Pouff Capitonnee Natural Soft Leather ref. price: 385 Euro
Lounge Table “Nuovo TBM” ref. price: 890 Euro
Coppa Model Natural Soft Leather ref. price: 1.285 Euro
CORPORATE DESIGN GUIDELINES
LOUNGE AREA RUGS
Carpet by Object-Carpet collection Silky Seal approx reference price/sqm: 90 euro http://www.object-carpet.com
CORPORATE DESIGN GUIDELINES
LOUNGE AREA MULTIMEDIA
Samsung LED TV Color Serie 6 32" www.samsung.com approx reference price: 1.100 Euro
CORPORATE DESIGN GUIDELINES
FLOWER DECORATION
CORPORATE MATERIALS STORE DESIGN INTERIOR DECORATION LIGHTING DESIGN SHOP IN SHOP DESIGN SHOP IN SHOP ELEMENTS SIS INTERIOR DISPLAY
CORPORATE DESIGN GUIDELINES
CRYSTAL CHANDELIER EXPLO BY AXO LIGHT
Chandelier Explo by Axolight http://www.axolight.it/europe/it_IT/prodotti/spexpl10 approx reference price: from 1.400 to 2.980 Euro (depending on size)
CORPORATE DESIGN GUIDELINES
WALL RECESSED FLOOD LAMP DEEP MINIMAL BY IGUZZINI
www.iguzzini.com
CORPORATE DESIGN GUIDELINES
CEILING RECESSED FLOOD LAMP LED BASED “CANYON 60/100” BY XAL LIGHTING
www.xal.com
CORPORATE DESIGN GUIDELINES
SHOWCASE AND IN-COUNTER LIGHTING SYSTEM BY XAL LIGHTING NANO STICK
www.xal.com
NANO 1
STADIO 3
CORPORATE MATERIALS STORE DESIGN INTERIOR DECORATION LIGHTING DESIGN SHOP IN SHOP DESIGN SHOP IN SHOP ELEMENTS SIS INTERIOR DISPLAY
CORPORATE DESIGN GUIDELINES
SHOP IN SHOP LARGE COMBINATIONS
3.5. Large corner combination set-up a) b) c) d) e) f) g) h) i) j) k) l) m) n)
Right hand standard backwall Side showcase Backlit visual Side showcase Left hand prestige backwall Side showcase Side showcase Backlit visual with cabinet Side showcase Left hand standard backwall Sales desk with tiney showcase Large counter showcase 2x Prestige tower showcases 2x Stools
surface: 12 to 24 sqm
CORPORATE DESIGN GUIDELINES
SHOP IN SHOP LARGE COMBINATIONS
3.5. Large combination set-up a) b) c) d) e) f) g) h) i) j) k) l) m) n)
Right hand standard backwall Side showcase Backlit visual Side showcase Left hand prestige backwall Side showcase Side showcase Backlit visual with cabinet Side showcase Left hand standard backwall Sales desk with tiney showcase Large counter showcase 2x Prestige tower showcases 2x Stools
surface: 12 to 24 sqm
CORPORATE DESIGN GUIDELINES
SHOP IN SHOP MEDIUM COMBINATIONS
3.4. Medium combination set-up a) b) c) d) e) f) g) h) i)
Right hand standard backwall Side showcase Video backwall Side showcase Left hand prestige backwall Sales desk with tiny showcase Small counter with showcase 2x Prestige tower showcase 2x Stools
surface: 12 to 24 sqm
CORPORATE DESIGN GUIDELINES
SHOP IN SHOP MEDIUM COMBINATIONS
3.3. Medium combination set-up a) b) c) d) e) f) g) h) i)
Right hand standard backwall Side showcase Backlit visual Side showcase Left hand prestige backwall Sales desk with tiny showcase Small counter with showcase 2x Prestige tower showcase 2x Stools
surface: 12 to 24 sqm
CORPORATE DESIGN GUIDELINES
SHOP IN SHOP SMALL COMBINATIONS
2.3. Small combination set-up a) b) c)
Left hand prestige backwall Side showcases Sales desk with tiny showcase surface: 6 to 12 sqm
CORPORATE DESIGN GUIDELINES
SHOP IN SHOP SMALL COMBINATIONS
2.2. Small combination set-up a) b) c)
Right hand prestige backwall Side showcases Large counter with showcase surface: 6 to 12 sqm
CORPORATE DESIGN GUIDELINES
SHOP IN SHOP SMALL COMBINATIONS
2.3.B. Small combination set-up a) b) c)
Left hand prestige glorifier Side showcases Sales desk with tiny showcase surface: 6 to 12 sqm
CORPORATE DESIGN GUIDELINES
SHOP IN SHOP SMALL COMBINATIONS
2.5. Small combination set-up a) b) c)
Backlit visual Side showcases Large counter with showcase surface: 6 to 12 sqm
CORPORATE DESIGN GUIDELINES
SHOP IN SHOP SMALL COMBINATIONS
2.7. Small combination set-up a) b) c)
Backlit visual Side showcases Sales desk with tiny showcase surface: 6 to 12 sqm
CORPORATE DESIGN GUIDELINES
SHOP IN SHOP SMALL COMBINATIONS
2.7. Small combination set-up a) b) c)
Backlit visual Side showcases Sales desk with tiny showcase surface: 6 to 12 sqm
CORPORATE DESIGN GUIDELINES
SHOP IN SHOP SMALL COMBINATIONS
2.8. Small combination set-up a) b) c)
Video backwall Side showcases Large counter with showcase surface: 6 to 12 sqm
CORPORATE DESIGN GUIDELINES
SHOP IN SHOP SMALL COMBINATIONS
2.9. Small combination set-up a) b) c)
Video backwall Side showcases Sales desk with tiny showcase surface: 6 to 12 sqm
CORPORATE DESIGN GUIDELINES
SHOP IN SHOP X-SMALL COMBINATIONS
1.1. X-Small combination set-up Version A (1200mm large): a) b)
Left hand prestige backwall with showcase Small counter with showcase surface: 3 to 6 sqm
CORPORATE DESIGN GUIDELINES
SHOP IN SHOP X-SMALL COMBINATIONS
1.2. X-Small combination set-up Version B (1200mm large): a) b)
Right hand prestige backwall with showcase Small counter with showcase surface: 3 to 6 sqm
CORPORATE DESIGN GUIDELINES
SHOP IN SHOP X-SMALL COMBINATIONS
1.3. X-Small combination set-up Version C (1200mm large): a) b)
Left hand prestige backwall with showcase Sales desk with tiny showcase surface: 3 to 6 sqm
CORPORATE DESIGN GUIDELINES
SHOP IN SHOP X-SMALL COMBINATIONS
1.3. X-Small combination set-up Version C (1200mm large): a) b)
Left hand prestige backwall with showcase Sales desk with tiny showcase surface: 3 to 6 sqm
CORPORATE DESIGN GUIDELINES
SHOP IN SHOP X-SMALL COMBINATIONS
1.4. X-Small combination set-up Version D (1200mm large): a) b)
Right hand prestige backwall with showcase Sales desk with tiny showcase surface: 3 to 6 sqm
CORPORATE DESIGN GUIDELINES
SHOP IN SHOP X-SMALL COMBINATIONS
1.4. X-Small combination set-up Version D (1200mm large): a) b)
Right hand prestige backwall with showcase Sales desk with tiny showcase surface: 3 to 6 sqm
CORPORATE MATERIALS STORE DESIGN INTERIOR DECORATION LIGHTING DESIGN SHOP IN SHOP DESIGN SHOP IN SHOP ELEMENTS SIS INTERIOR DISPLAY
CORPORATE MATERIALS STORE DESIGN INTERIOR DECORATION LIGHTING DESIGN SHOP IN SHOP DESIGN SHOP IN SHOP ELEMENTS SIS INTERIOR DISPLAY
SMALL INTERIOR DISPLAY UP TO 2 WATCHES
SMALL INTERIOR DISPLAY UP TO 2 WATCHES
SMALL INTERIOR DISPLAY UP TO 2 WATCHES
SMALL INTERIOR GLORIFIER UP TO 3 WATCHES
SMALL INTERIOR GLORIFIER UP TO 3 WATCHES
SMALL INTERIOR GLORIFIER UP TO 3 WATCHES
MEDIUM INTERIOR DISPLAY UP TO 12 WATCHES
MEDIUM INTERIOR DISPLAY UP TO 12 WATCHES
MEDIUM INTERIOR DISPLAY UP TO 12 WATCHES
LARGE INTERIOR DISPLAY UP TO 18 WATCHES
LARGE INTERIOR DISPLAY UP TO 18 WATCHES
LARGE INTERIOR DISPLAY UP TO 18 WATCHES
INTERIOR DISPLAY COLLECTION OVERVIEW
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