Maurice Lacroix Product Book 2015 by DKSH Luxury & Lifestyle North America Inc.

pROdUcT bOOK

2015

YOUR TIME IS NOW.

Our product philosophy Our products reflect our passion for progress. We remove formality and innovate to stand out. Through eclectic and playful design we allow our customers to express their individual personalities. Our products are built on a foundation of real substance, delivering exceptional levels of craftsmanship and quality combined with authenticity, credibility and reliability.

Table of Contents l 5

MASTERPIECE 1.

Gravity

1.1 Brand objectives 1.2 Product information 1.3 Customer Service 2.

LES CLASSIQUES 8 9 9 11

MASTERPIECE POWER OF LOVE LADIES 12

2.1 Brand objectives 2.2 Product information 2.3 Customer Service

13 13 15

Pontos 3.

CHRONOGRAPHE

11. CHRONOGRAPHE

7.1 Brand objectives 7.2 Product information

41 42

11.1 Brand objectives 11.2 Product information

65 65

12. DATE

45 45

12.1 Brand objectives 12.2 Product information

71 71

13. DATE LADIES

13.1 Brand objectives 13.2 Product information

77 77

Date

8.1 Brand objectives 8.2 Product information 9.

CHRONOGRAPHE PHASES DE LUNE

LADIES

9.1 Brand objectives 9.2 Product information

S REGATTA

3.1 Brand objectives 3.2 Product information

19 19

4. S EXTREME 4.1 Brand objectives 4.2 Product information

22 23 23

5.1 Brand objectives 5.2 Product information

27 27

6. s Diver

6.1 Brand objectives 6.2 Product information

35 35

Eliros

50 51 51

FIABA 10. DATE

10.1 Brand objectives 10.2 Product information

59 59

M aStErPiECE COLLECtiON l 6

MaSTERpIEcE cOllEcTION

M aStErPiECE COLLECtiON l 7

M aStErPiECE COLLECtiON l 8

YOUR TIME IS a UNIqUE STaTEMENT. MaStErPiECE

Gravity

M aStErPiECE COLLECtiON l 9

1.1

1.2

bRaNd ObJEcTIvES

pROdUcT INfORMaTION

the Masterpiece Gravity is the perfect embodiment of the Maurice Lacroix approach to watchmaking. it is modern, stylish, highly technological and avant-garde. released in 2014, its balanced and impactful design and of course its assortment entirely made out of silicium have contributed to its highly successful launch.

1.2.1

this year, Maurice Lacroix is capitalizing on a product in high demand and that is on the road to becoming a truly iconic reference for the brand. three new explorations of the Masterpiece Gravity are proposed, two of which being limited editions for the celebration of the brand’s 40th anniversary.

MOVEMENT

again, the client will have the dilemma to choose between the classic and the more modern interpretation of this true masterpiece.

pROdUcT KEY SalES aRgUMENTS ■

■

Maurice Lacroix automatic manufacture Calibre ML230: Created, developed, manufactured and assembled in-house ML10 assortment and Oscillator. World premier Oscillator completely produced in Silicium

WATCHES ■

■

another stunning achievement. Our engine with his very own beating heart. “assortment and Oscillator” World premier Oscillator completely produced in Silicium assortment and oscillator majestically magnified between 6 and 8 o’clock

■

13th Maurice Lacroix manufacture movement development

■

13th Maurice Lacroix manufacture movement

■

188 Movement components

■

Hours and Minutes off-centered at 2 o’clock

Base movement 37.320 mm (16 ½ line), one of the largest & strongest movement available in the market

■

Second indication at 4 o’clock

■

M aStErPiECE COLLECtiON l 10

1.2.2

aSSORTMENT MaStErPiECE

Gravity

N° 1 GRAVITY LIMITED MP6118-SS001-112

N° 2 GRAVITY LIMITED MP6118-PvB01-330

N° 3 GRAVITY ”40TH ANNIVERSARY” LIMITED MP6118-aLB01-430

Manufacture movement ML230 Ø 43 mm stainless steel case White lacquered plated dials 4N hands Genuine black or brown crocodile strap with folding clasp Limited edition of 250 pieces

Manufacture movement ML230 Ø 43 mm anthracite PvD case Black lacquered and rhodium plated dials rhodied hands Black genuine crocodile strap with black buckle Limited edition of 250 pieces

Manufacture movement ML230 Ø 43 mm anthracite Powerlite alloy case Blue lacquered and rhodium dials rhodied hands Black soft touch genuine crocodile strap with black buckle Limited edition of 40 pieces

M asterpiece Collection l 11

1.3

1.2.3

Technical Information CASE ■ ■

■

Ø 43 mm Anthracite Powerlite alloy case or 43 mm stainless steel case, satin and polished Ø or full sandblast with Anthracite PVD finishing

BUCKLE ■

Folding steel clasp with push buttons

■

Satin and polished finishing

■

Black PVD Buckle

“Box” sapphire crystal with anti-reflective coating on both sides

■

Screwed case back with wide sapphire crystal

MOVEMENT

■

Water-resistant to 50 m/5 atm

Automatic calibre ML230 Assortment and oscillator ML10

DIAL ■

■

hite lacquered with black roman numbers printings, W blue minutery, black and blue second printings, 4N Logo lack lacquered with rhodied indexes and logo, rhodied B minutery, red and white second printings lue lacquered with rhodied indexes and logo, rhodied B minutery and external second.

HANDS ■

4N Gold plated or rhodied hours, minutes and seconds hands

STRAP/BRACELET ■

Genuine black or brown crocodile-skin strap

■

Genuine black soft touch crocodile-skin strap

■

Functions: – Hours, minutes by off-centered hands at 2 o'clock – Small second by off-centered hand at 4 o’clock – Visible ML assortment and oscillator between 6 and 8 o’clock

VIBRATION: 18 000 alt/h, 2.5 Hz POWER RESERVE: 50 hours JEWELS: 35 ADJUSTMENTS: 5 positions when fully wound and 2 positions after 24 hours DECORATIONS: Classic execution: Rhodium coated bridges, with “Cotes de Geneve“ in “Colimaçon“, sandblasted finishing and diamond cut edges on all bridges. Modern execution: Black gold coated bridges, with vertical “Cotes de Geneve“, sandblasted finishing and diamond cut edges on all bridges.

1.2.4

Instructions for Use See Mechanical Watch Manual

CUSTOMER SERVICE Before opening the watch, watchmakers have to be trained on this particular movement. To find out more about training sessions or for technical informations, please visit our website: www.extranet.mauricelacroix.com

M aStErPiECE COLLECtiON l 12

YOUR TIME IS pOETRY ON ThE WRIST. MaStErPiECE POWEr OF LOvE LaDiES

M aStErPiECE COLLECtiON l 13

2.1

2.2

Since the launch of its revolutionary Masterpiece Square Wheel in 2010, Maurice Lacroix has continued to impress the world of watchmaking with its unique interpretations of time and has come to be recognized as the master of alternate time reading.

2.2.1

bRaNd ObJEcTIvES there are no limits to creativity and mechanical genius so after circles, squares and lines, Maurice Lacroix has now decided to play with hearts. the Masterpiece “Power of Love Ladies” is yet another World Première by the brand as it features three enchanting and mesmerizing hearts mechanically “beating” together. the release of this new complication, the 14th Manufacture movement by Maurice Lacroix, further reinforces the brand’s product offering for women in the higher segment of its collection.

pROdUcT INfORMaTION pROdUcT KEY SalES aRgUMENTS ■ ■

■ ■

Diamonds on the power reserve, digits and bezel revolutionary interpretation of time lecture, making a unique signature Genuine alligator straps Unique display of the second at 6h, forming the word “LOvE” every 60 seconds the only watch with 3 functional heart wheels mechanism innovative production technology (LiGa-fab) to craft the hearts wheels, Nickel phosphore, 5 x more precise than traditional machining/milling

■

Dial created on the main plate

■

Patented design

■

14th Maurice Lacroix hand-wound manufacture movement

M aStErPiECE COLLECtiON l 14

2.2.2

aSSORTMENT

MaStErPiECE POWEr OF LOvE LaDiES

2.2.3

TEchNIcal INfORMaTION CASE

BUCKLE

■

Ø 43 mm stainless steel case, full polished finishing

■

Folding steel clasp with push buttons

■

72 vS setted diamonds of 1.40 mm on the bezel (0.74 ct)

■

Polished and satined finishing

■

Domed sapphire crystal with anti-reflective coating on both sides

■

Screwed case back with wide sapphire crystal

■

Water-resistant to 50 m/5 atm

MOVEMENT HAND-WOUND CALIBRE ML256 ■

DIAL ■

■

Power reserve text: “power of love"

■

Nickel phosphore hearts wheels

■

N° 4 MASTERPIECE POWER OF LOVE LADIES MP7258-SD501-150 Manufacture movement ML256 Ø 43 mm stainless steel case White lacquered dial rhodium plated hands red and white genuine alligator straps with folding clasp Limited edition of 88 pieces

White lacquered dial with 12 vS diamonds of 1.25 mm on the minutery and 13 vS diamond of 0.9 mm (0.13 ct) for the power reserve and one ruby of 0.9 mm (0.003 ct).

trailing hearts wheel for the seconds display forming “LOvE“ every minute SLN on hours and minutes hands (blue emission)

HANDS ■

rhodium plated hours, minutes and seconds hands

STRAP/BRACELET ■

red and white genuine alligator-skin straps

Possibility to change it easily by hands

Functions: – Hours, minutes by centered hands – Power reserve hand at 3 o’clock

viBratiON: POWEr rESErvE: JEWELS: aDJUStMENtS: DECOratiONS

18 000 alt/h, 2.5 Hz 50 hours 35 5 positions when fully wound and 2 positions after 24 hours Grand Colimaçon

M aStErPiECE COLLECtiON l 15

2.2.4

INSTRUcTIONS fOR USE

2.3

cUSTOMER SERvIcE Before opening the watch, watchmakers have to be trained on this particular movement.

CAPTION a B C D E

Hours hand Minutes hand Small seconds wheel Power reserve hand Crown

WINDING ■

if the power reserve hand (D) indicates that the power reserve is running low, wind the watch manually: turn the crown (E), in position 1, approximately 20 times clockwise. Do not wind the crown too tightly.

SETTING THE TIME ■

■

turn the crown, in position 2, to move the hours hand and the minutes hand (a and B). Push the crown into position 1.

to find out more about training sessions or for technical informations, please visit our website: www.extranet.mauricelacroix.com

PONtOS COLLECtiON l 16

pONTOS cOllEcTION

PONtOS COLLECtiON l 17

PONtOS COLLECtiON l 18

YOUR TIME IS pERfORMaNcE ON ThE WRIST. PONtOS

S rEGatta

Pontos Collection l 19

3.1

BRAND OBJECTIVES

3.2

Product Information

The ultimate sports line by Maurice Lacroix, the Pontos S collection has been vastly acclaimed for its powerful and very recognizable looks, its high tech materials and patented complications. The range of products is already impressive with four distinct families: Pontos S, Pontos S Diver, Pontos S Extreme and Pontos S Supercharged.

3.2.1

The Pontos S Regatta now opens a new chapter in the incredible story of the Pontos S. The watchmaking expertise combined with the progressive style of Maurice Lacroix places the brand in a perfect position to enter the fascinating world of sailing.

■

The Pontos S Regatta offers a large and impactful 45mm case in forged carbon. The lightness of this highly technological material provides the wearer with an exceptional comfort whilst maneuvering on his yacht and ensures the movement with countdown function is fully protected by the forged carbon case. This new timepiece further enlarges the scope of avant-garde materials used by the brand in the Pontos S collection.

Product Key Sales Arguments E nlarge the material scope on Pontos, by adding in this collection a brand new Forged Carbon raw material

■

S pecial case internally produced

■

S pecial countdown function

PONtOS COLLECtiON l 20

3.2.2

aSSORTMENT PONtOS

S rEGatta

3.2.3

TEchNIcal INfORMaTION CASE ■

Ø 45 mm, “Forged Carbon” case

■

Black sandblasted turning scale ring with white indications

■

Engraved case-back

■

Domed sapphire crystal with anti-reflective coating on both sides

■

Black elapse time controller crown system ring

■

Water-resistant to 200 m/20 atm

DIAL ■

■

Black sun-brushed hours and minutery and silver sandblasted center dial applied indexes with large SLN zone for excellent legibility

HANDS ■

N° 5 PONTOS S REGATTA Pt6019-CaB01-330 automatic movement ML162 Ø 45 mm forged carbon case with turning reﬂector driven by 2 o’clock pusher Black snailed and silver sandblasted center dial rhodied hands with white minute tip and red second hand with orange tip Black rubber strap with black PvD buckle

rhodium plated hour and minute hands diamond cut, faceted with luminescent coating

■

Minute hand with white tip

■

red second hand with orange tip

STRAP/BRACELET ■

Black rubber strap

BUCKLE ■

Stainless steel standard buckle

MOVEMENT AUTOM ATIC MOVEMENT ML162 ■

Functions: – Hours, minutes and seconds indicated by central hands – Chronograph seconds indicated by central hand – Countdown disc from 10 o’clock to 2 o’clock – Date indicated in an aperture at 6 o’clock

viBratiON: POWEr rESErvE: JEWELS: aDJUStMENtS: DECOratiON:

28 800 alt/h, 4 Hz 38 hours 44 3 positions after full winding and after 24 hours rhodium plated movement

PONtOS COLLECtiON l 21

3.2.4

INSTRUcTIONS fOR USE CROWN G AND PUSHER H IN POSITION 1 ■

Normal position (inner rotating bezel position cannot be changed)

CROWN G IN POSITION 2 ■

inner rotating bezel position setting.

PUSHER H IN POSITION 2 Start and stop the countdown.

CAPTION

■

Watch hands: a Seconds hands B Minutes hand C Hours hand

PUSHER I IN POSITION 1

D E F G H i

Countdown disc rotating bezel Crown Pusher for the rotating bezel Pusher to start and stop the countdown Pusher to reset the countdown

■

Normal Position

PUSHER I IN POSITION 2 ■

reset the countdown to 10.

CROWN F IN POSITION 1 ■

Normal position.

CROWN F IN POSITION 2 ■

Winding clockwise.

CROWN F IN POSITION 3 ■

Watch stops. Set exact time. turn hands clockwise until the exact time is set.

PONtOS COLLECtiON l 22

YOUR TIME IS NEEdEd TO ExplORE ThE lIMITS. PONtOS

S EXtrEME

PONtOS COLLECtiON l 23

4.1

bRaNd ObJEcTIvES the ultimate sports line by Maurice Lacroix, the Pontos S collection has been vastly acclaimed for its powerful and very recognizable looks, its high tech materials and patented complications. the aesthetic and technological performances of its unique POWErLitE® material have convinced the brand to explore further options. in 2015, Maurice Lacroix releases two new interpretations of its Pontos S Extreme in natural and anthracite colours whilst also proposing an innovative polished finishing. the colours used on the dial, strap and start-stop pusher respect the latest trends with appealing orange and green touches of style.

4.2

pROdUcT INfORMaTION 4.2.1

pROdUcT KEY SalES aRgUMENTS ■

Continue building iconic Pontos S line with 2 new POWErLitE chronos

■

New POWErLitE colors (natural grey and anthracite)

■

New POWErLitE case finishing (polished)

■

Exclusive inner-rotating bezel adjustment system (from pusher)

PONtOS COLLECtiON l 24

4.2.2

4.2.3

aSSORTMENT PONtOS

TEchNIcal INfORMaTION

S EXtrEME

CASE ■

■

■ ■

Ø 43 mm, Natural or anthracite Powerlite alloy full sandblasted case Black sandblasted turning scale ring with green or orange indications Engraved case-back Domed sapphire crystal with anti-reflective coating on both sides

■

titanium pushers and crown

■

Water-resistant to 200 m/20 atm

DIAL ■

■

Black 6:00–12:00-brushed, snailed with sandblasted center counters, black polished counter rings. Black polished applied indexes with large SLN zone for excellent legibility

HANDS N° 6 PONTOS S EXTREME Pt6028-aLB31-331

N° 7 PONTOS S EXTREME Pt6028-aLB01-332

automatic movement ML112 Ø 43 mm Natural Powerlite alloy case with orange turning reﬂector driven by colour matching 2 o’clock pusher Black/orange sun-brushed, snail counters dial Black varnished hands with orange minute & second hands tip and white tip on hour hands Genuine calf strap with orange stitching. Standard titanium buckle

automatic movement ML112 Ø 43 mm anthracite Powerlite alloy case with green turning reﬂector driven by colour matching 2 o’clock pusher Black/green sun-brushed, snail counters dial Black varnished hands with green minute & second hands tip and white tip on hour hands Genuine calf strap with green stitching. Standard titanium buckle

■

Black varnished hands diamond cut, faceted, luminescent coating (except sec. hand) Second and minute hand tip matching color with inner rotating bezel and elapse time controller crown system

STRAP/BRACELET ■

Genuine textured calfskin with contrasting stitching

PONtOS COLLECtiON l 25

4.2.4

INSTRUcTIONS fOR USE PUSHER J IN POSITION 2

BUCKLE ■

titanium ardillon

■

CROWN G IN POSITION I

MOVEMENT

■

AUTOM ATIC MOVEMENT ML112 ■

Functions: – Hours and minutes indicated by central hands – Small second at 9 o’clock – Chronograph seconds indicated by central hand – 30-minute Chronograph counter at 12 o’clock – 12-hour chronograph counter at 6 o’clock – Date indicated in an aperture at 6 o’clock

viBratiON: POWEr rESErvE: JEWELS: aDJUStMENtS: DECOratiON:

Start and stop chronograph.

28 800 alt/h, 4 Hz 46 hours 25 3 positions after full winding and after 24 hours rhodium plated movement

CAPTION watch hands: a Seconds hands B Minutes hand C Hours hand Chronograph hands: D 60 seconds timer E 30 minutes timer F 12 hours timer G H i J K L

Screw-in Crown Date at 3 or 6 o’clock Elapsed time controller setting crown Pusher to start and stop chronograph Pusher to reset chronograph hands to zero Elapsed time controller inner rotating bezel

CROWN I AND PUSHER J IN POSITION I ■

Normal position (inner rotating bezel position cannot be changed)

CROWN I IN POSITION 2 ■

inner rotating bezel position setting.

Normal position (screw-in crown). Before being able to make any adjustments (winding or set time) the crewn has to be unscrewed. to do so, please proceed as follows: turn the crown counterclockwise until it disengages from the thread and is no longer in contact with it. the crown is then in position 2.

CROWN G IN POSITION 2 ■

Winding position.

CROWN G IN POSITION 3 ■

Quick date setting (correction is not possible between 8 p.m. and 4 a.m.)

CROWN G IN POSITION 4 ■

Watch stop’s. Set exact time. turn hands clockwise. When the hour passes midnight, the date will change to the desired position. Continue to turn in the same direction until the exact time is set. to screw in the crown, return to position 2, push against the thread and at the same time turn clockwise until tight (position 1).

PUSHER K IN POSITION I ■

Normal position.

PUSHER K IN POSITION 2 ■

reset chronograph hands to zero.

PONtOS COLLECtiON l 26

YOUR TIME IS ShaRplY SOphISTIcaTEd. PONtOS

PONtOS COLLECtiON l 27

5.1

5.2

bRaNd ObJEcTIvES

pROdUcT INfORMaTION

the ultimate sports line by Maurice Lacroix, the Pontos S collection has been vastly acclaimed for its powerful and very recognizable looks, its high tech materials and patented complications.

5.2.1

the founding father of the Pontos S range had remained untouched for several years, its stylish and technical performances simply speaking for themselves. in 2015, Maurice Lacroix has decided to offer a third strap to the Pontos fans in the form of a highly qualitative black rubber strap lined with genuine black calfskin and sleek colour stitching matching the colour of the dial. a new and very convincing green declination of the Pontos S also enters the family.

pROdUcT KEY SalES aRgUMENTS â&#x2013;

â&#x2013;

Extend the bracelets possibilities on existing watch heads with a new very high quality rubber strap inner rotating bezel

PONtOS COLLECtiON l 28

5.2.2

aSSORTMENT PONtOS

N° 8 PONTOS S Pt6008-SS001-331

N° 9 PONTOS S Pt6008-SS001-332

N° 10 PONTOS S Pt6008-SS001-330

automatic movement ML112 Ø 43 mm stainless steel case with blue turning reﬂector driven by colour matching 2 o’clock pusher Black sandblasted, snail counters dial rhodied hands with blue minute & second hands tip Existing metal bracelet Existing nato New black rubber strap with black genuine calfskin and blue stitching Standard buckle

automatic movement ML112 Ø 43 mm stainless steel case with orange turning reﬂector driven by colour matching 2 o’clock pusher Black sandblasted, snail counters dial rhodied hands with orange minute & second hands tip Existing metal bracelet Existing nato New black rubber strap with black genuine calfskin and orange stitching Standard buckle

automatic movement ML112 Ø 43 mm stainless steel case with silver turning reﬂector driven by colour matching 2 o’clock pusher Black sandblasted, snail counters dial rhodied hands with silver minute & second hands tip Existing metal bracelet Existing nato New black rubber strap with black genuine calfskin and silver stitching Standard buckle

PONtOS COLLECtiON l 29

N° 11 PONTOS S Pt6018-SS001-331

N° 12 PONTOS S Pt6018-SS001-330

automatic movement ML157 Ø 43 mm stainless steel case with green turning reﬂector driven by colour matching 2 o’clock pusher Black sandblasted, snail counters dial rhodied hands with green minute & second hands tip Existing metal bracelet Existing nato New black rubber strap with black genuine calfskin and green stitching Standard buckle

automatic movement ML157 Ø 43 mm stainless steel case with red turning reﬂector driven by colour matching 2 o’clock pusher Black sandblasted, snail counters dial rhodied hands with red minute & second hands tip Existing metal bracelet Existing nato New black rubber strap with black genuine calfskin and red stitching Standard buckle

PONtOS COLLECtiON l 30

5.2.3

TEchNIcal INfORMaTION CASE ■ ■

■

■ ■

■

Ø 43 mm, stainless steel case Black sandblasted turning scale ring with silver and colored (silver, red, green, blue,orange) indications

STRAP/BRACELET ■

Existing metal bracelet (3 rows)

■

Existing textile nato

■

vertical brushed middle-case and lugs sides, with polished bezel and facet on lugs Engraved case-back Domed sapphire crystal with anti-reflective coating on both sides

Black rubber strap with black genuine calfskin. Stitching colour matching with the 2:00 pusher ring colour.

BUCKLE ■

Stainless steel standard buckle to match case finishing

Water-resistant to 200 m/20 atm MOVEMENT

DIAL ■

Black sun-brushed, snail counters dial

■

Snailed and sandblasted finished counters

■

applied indexes with large SLN zone for excellent legibility

HANDS ■

■

all hands diamond cut, faceted, luminescent coating (except sec. hand) Second and minute hand matching color with inner rotating bezel and elapse time controller crown system

AUTOM ATIC MOVEMENT ML112 OR ML157 ■

Functions: – Hours and minutes indicated by central hands – Small second at 9 o’clock – Chronograph seconds indicated by central hand – 30-minute chronograph counter at 12 o’clock – 12-hour chronograph counter at 6 o’clock – Date indicated in an aperture at 6 o’clock

viBratiON: POWEr rESErvE: JEWELS: aDJUStMENtS: DECOratiON:

28 800 alt/h, 4 Hz 46 hours 25 3 positions after full winding and after 24 hours rhodium plated movement

PONtOS COLLECtiON L 31

5.2.4

INSTRUcTIONS fOR USE CROWN I AND PUSHER J IN POSITION I ■

Normal position (inner rotating bezel position cannot be changed)

CROWN G IN POSITION 4 ■

CROWN I IN POSITION 2 ■

inner rotating bezel position setting.

PUSHER J IN POSITION 2 Start and stop chronograph.

CAPTION

■

watch hands: a Seconds hands B Minutes hand C Hours hand

CROWN G IN POSITION I

Chronograph hands: D 60 seconds timer E 30 minutes timer F 12 hours timer G H i J K L

■

CROWN G IN POSITION 2 ■

Winding position.

CROWN G IN POSITION 3 ■

Quick date setting (correction is not possible between 8 p.m. and 4 a.m.)

PUSHER K IN POSITION I ■

Normal position.

PUSHER K IN POSITION 2 ■

reset chronograph hands to zero.

Pontos Collection l 32

Pontos Collection l 33

CROWN I AND PUSHER J IN POSITION 1 ■

ormal position (inner rotating bezel position cannot N be changed)

CROWN I IN POSITION 2 ■

Inner rotating bezel position setting.

PUSHER J IN POSITION 2 Start and stop chronograph.

CAPTION

■

watch hands: B Minute hand C Hour hand D Seconds hands

CROWN H IN POSITION 1

Chronograph hands: A 60 second timer E 30 minute timer F 12 hours timer G H I J K L M

Date Screw-in Crown Elapsed time controller setting crown Pusher to start and stop chronograph Pusher to reset chronograph hands to zero Quick date setting pusher Elapsed time controller inner rotating bezel

■

ormal position (screw-in crown). N Before being able to make any adjustments (winding or set time) the crown has to be unscrewed. To do so, please proceed as follows: turn the crown counterclockwise until it disengages from the thread and is no longer in contact with it. The crown is then in position 2.

CROWN H IN POSITION 2 ■

Winding position.

CROWN H IN POSITION 3 ■

atch stop’s. Set exact time. Turn hands clockwise. W When the hour passes midnight, the date will change to the desired position. Continue to turn in the same direction until the exact time is set. To screw in the crown, return to position 2, push against the thread and at the same time turn clockwise until tight (position 1).

PUSHER K / L IN POSITION 1 ■

Normal position.

PUSHER K IN POSITION 2 ■

Reset chronograph hands to zero.

PUSHER L IN POSITION 2 ■

uick date setting (correction is not possible between Q 8 p.m. and 4 a.m.)

PONtOS COLLECtiON l 34

YOUR TIME IS dEfINEd bY ThIS MOMENT. PONtOS

S DivEr

Pontos Collection l 35

6.1

BRAND OBJECTIVES The ultimate sports line by Maurice Lacroix, the Pontos S collection has been vastly acclaimed for its powerful and very recognizable looks, its high tech materials and patented complications. The release of the Pontos S Diver in 2013 had made a lot of noise among connoisseurs of diving watches. Indeed, it offered not only high level diving functions (helium valve, 600 meter water resistance) but also a convincing retro style, urban looks and a very competitive price positioning. Aficionados can rejoice since Maurice Lacroix is presenting in 2015 a new full black PVD declination with sleek orange details and a remarkable new black rubber strap.

6.2

Product Information 6.2.1

Product Key Sales Arguments ■

E xtend the bracelets possibilities on existing watch heads with a new very high quality rubber strap

■

N ew case color, in all black PVD treatment

■

I nner rotating bezel

PONtOS COLLECtiON l 36

6.2.2

6.2.3

aSSORTMENT PONtOS

TEchNIcal INfORMaTION

S DivEr

CASE ■

Ø 43 mm, black PvD sandblasted case

■

Sandblasted aluminum turning scale, matching dial finish

■

Black automatic helium escape valve at 9 o’clock

■

Domed sapphire crystal with antireflective coating on both sides

■

Black PvD sandblasted screwed case-back

■

Ø 43 mm, stainless steel case

■

Sandblasted aluminum turning scale, matching dial finish

■

automatic helium escape valve at 9 o’clock

■

Domed sapphire crystal with antireflective coating on both sides Stainless steel screwed case-back

Water-resistant to 600 m/60 atm

DIAL N° 13 PONTOS S DIVER Pt6248-PvB01-332

N° 14 PONTOS S DIVER Pt6248-SS001-330

automatic movement ML115 Ø 43 mm black PvD case Black mat dial, rhodied indexes rhodium plated hands with orange tip for minutes and orange second with white tip New technical genuine calf strap with black PvD buckle New black rubber strap with black genuine calfskin and black stitching

automatic movement ML115 Ø 43 mm stainless steel case Black mat dial, rhodied indexes rhodium plated hands with red tip for minutes and second with red tip Metal bracelet New black rubber strap with black genuine calfskin and black stitching

■

Black mat dial.

■

White and orange printings

■

applied indexes with large area of luminescent coating for excellent legibility when diving

PONtOS COLLECtiON l 37

6.2.4 5.2.4

INSTRUcTIONS fOR USE INSTRUcTIONS fOR USE CROWN E IN POSITION 1

HANDS ■

Normal position (screw in crown, inner rotating bezel position cannot be changed). Before beeing able to adjust inner rotating bezel, the crown has to be unscrewed. to do so, please proceed as follows: turn the crown counter-clockwise until it disengages from the thread and is no longer in contact with it. the crown is then in position 2.

rhodied diamond-cut hands with large area of luminescent coating for excellent legibility when diving

■

Minute hand with ornage tip

■

Orange second hand with white tip

STRAP/BRACELET ■

■

Black rubber strap with black genuine calfskin and black stitching. New technical genuine calfskin strap with textile finishing on top and veal on bottom

BUCKLE ■

Black PvD buckle

■

Stainless steel buckle

CAPTION a B C D E F G

Hour hand Minute hand Second hand Date Elapsed time controller setting screw-in crown Elapsed time controller inner rotating bezel Screw-in crown

CROWN E IN POSITION 2 inner rotating bezel position setting. CROWN G IN POSITION 1 Normal position (screw-in crown). Befor beeing able to adjustments (winding or set time) the crown has to be unscrewed. to do so, please proceed as follows: turn the crown counter-clockwise until it disengages from the thread and is no longer in contact with it. the crown is then in position 2. CROWN G IN POSITION 2

MOVEMENT

Winding position.

AUTOM ATIC MOVEMENT ML115

CROWN G IN POSITION 3

■

Functions: – Hours, minutes, seconds indicated by central hands – Date indicated in an aperture at 6 o’clock

viBratiON: POWEr rESErvE: JEWELS: aDJUStMENtS: DECOratiON:

28 800 alt/h, 4 Hz 38 hours 26 3 positions after full winding and after 24 hours rhodium plated movement

turn clockwise and set date to the date immediately preceding the desired date (e.g. set 5th for 6th). to screw in the crown, return to position 2, push against the thread and at the same time turn clockwise until tight (position 1). CROWN G IN POSITION 4 Watch stops. Set exact time. turn hands clockwise. When the hour hand passes midnight, the date will change to the desired position. Continue to turn in the same direction until the exact time is set. to screw in the crown, return to position 2, push against the thread and at the same time turn clockwise until (position 1).

LES CL aSSiQUES COLLECtiON l 38

lES claSSIqUES cOllEcTION

LES CL aSSiQUES COLLECtiON l 39

LES CL aSSiQUES COLLECtiON l 40

YOUR TIME IS all ENcOMpaSSINg. LES CLaSSiQUES

CHrONOGraPHE

LES CL aSSiQUES COLLECtiON l 41

7.1

bRaNd ObJEcTIvES Maurice Lacroix’s “Les Classiques” mechanical collection is the perfect first step into real, traditional Swiss watchmaking. the perfect fit for anybody who values tradition and is looking for a timeless classic. Since 2013, Maurice Lacroix has given a special attention to all the details that make the big difference in its “Les Classiques” mechanical collection. and this year, the Les Classiques Chronographe has witnessed an impressive uplifting that gives it a much more contemporary look. the dial offers more depth and detail and the bezel has also been reshaped.

7.2

pROdUcT INfORMaTION 7.2.1

pROdUcT KEY SalES aRgUMENTS ■

New collection with sophisticated and elegant new dial

■

New timeless bezel

LES CL aSSiQUES COLLECtiON l 42

7.2.2

aSSORTMENT LES CLaSSiQUES

CHrONOGraPHE

N° 15 CHRONOGRAPHE LC6158-SS001-130 LC6158-SS002-130

N° 16 CHRONOGRAPHE LC6158-SS001-330 LC6158-SS002-330

automatic movement ML112 Ø 41 mm stainless steel Silver sun-brushed and snailed dial with 4N indexes 4N gold plated hands Brown genuine calf crocodile imitation strap with standard buckle Metal bracelet

automatic movement ML112 Ø 41 mm stainless steel Black gold sun-brushed and snailed dial with 4N indexes 4N gold plated hands Black genuine calf crocodile imitation strap with standard buckle Metal bracelet

LES CL aSSiQUES COLLECtiON l 43

7.2.3

7.2.4

TEchNIcal INfORMaTION CASE

INSTRUcTIONS fOR USE MOVEMENT

■

Ø 41 mm, Stainless steel case.

AUTOM ATIC MOVEMENT ML112

■

Finishing combining polished and brushed surfaces

■

Domed sapphire crystal with anti-reflective coating (inside)

■

Water resistant to 30 m /3 atm

DIAL ■

■ ■

■

Silver or black gold sun-brushed center, snailed hours and sun-brushed minutery dial. Sandblasted counters. Black printings for silver version and white printings for black gold version. 4N gold plated diamond cut applied hour-markers and logo.

HANDS ■

4N gold plated diamond-cut hands.

STRAP/BRACELET ■

Brown or black Genuine calfskin strap

■

Or metal bracelet

BUCKLE ■

Stainless steel folding clasp with pushers

Functions: – Hours, minutes, seconds indicated by central hands – Power reserve indicated by 7 o’clock hand – Date indicated in an aperture at 3 o’clock

viBratiON: POWEr rESErvE: JEWELS: aDJUStMENtS: DECOratiON:

28 800 alt/h, 4 Hz 48 hours 25 3 positions after full winding and after 24 hours rhodium plated movement

CAPTION Hands on the three-counter watch: a Seconds hands B Minutes hand C Hours hand Chronograph hands: D 60 seconds timer E 30 minutes timer F 12 hours timer G H i J

Date Pushpiece to start and stop chronograph Pushprice to reset chronograph hands to zero Crown

CROWN IN POSITION 1 ■

Normal position. Winding.

CROWN IN POSITION 2 ■

rapid date correction. turn clockwise until the date displayed corresponds to the day before the desired date.

LES CL aSSiQUES COLLECtiON l 44

YOUR TIME IS SIMplY SOphISTIcaTEd. LES CLaSSiQUES

DatE

LES CL aSSiQUES COLLECtiON l 45

8.1

8.2

bRaNd ObJEcTIvES

pROdUcT INfORMaTION

Maurice Lacroix’s “Les Classiques” mechanical collection is the perfect first step into traditional Swiss watchmaking. the perfect fit for anybody who values tradition and is looking for a timeless classic.

8.2.1

through the Les Classiques Date, Maurice Lacroix demonstrates its mastery of pure, simple designs, full of refinement. “Simple and sophistication” may sound like two contradictory words. However, the two words are wonderfully apt when describing the Les Classiques Date. When the design is so pure, the format must just be perfect. For this reason, in 2015, the brand introduces a slightly larger, 40mm declination of its Les Classiques Date.

pROdUcT KEY SalES aRgUMENTS ■

Extend the “Les Classiques” collection with a bigger size: 40 mm

LES CL aSSiQUES COLLECtiON l 46

8.2.2

aSSORTMENT LES CLaSSiQUES

DatE

N° 17 DATE LC6098-SS001-120 LC6098-SS002-120

N° 18 DATE LC6098-SS001-121 LC6098-SS002-121

automatic movement ML115 Ø 40 mm stainless steel Silver ﬂat dial, rhodied indexes rhodium plated hands Genuine calf strap with standard buckle Metal bracelet

automatic movement ML115 Ø 40 mm stainless steel Silver ﬂat dial, 4N gold plated indexes 4N gold plated hands Genuine calf strap with standard buckle Metal bracelet

LES CL aSSiQUES COLLECtiON l 47

N° 19 DATE LC6098-SS001-320 LC6098-SS002-320

N° 20 DATE LC6098-SS001-131 LC6098-SS002-131

automatic movement ML115 Ø 40 mm stainless steel Silver snailed dial, rhodied plated indexes rhodium plated hands and blue GS Genuine calf strap with standard buckle Metal bracelet

automatic movement ML115 Ø 40 mm stainless steel Silver snailed dial, 4N gold plated indexes 4N gold plated hands Genuine calf strap with standard buckle Metal bracelet

LES CL aSSiQUES COLLECtiON l 48

8.2.2

aSSORTMENT LES CLaSSiQUES

DatE

N° 21 DATE LC6098-SS001-130 LC6098-SS002-130 automatic movement ML115 Ø 40 mm stainless steel Black gold snailed dial, 4N gold plated indexes 4N gold plated hands Genuine calf strap with standard buckle Metal bracelet

LES CL aSSiQUES COLLECtiON l 49

8.2.3

8.2.4 5.2.4

TEchNIcal INfORMaTION CASE

INSTRUcTIONS fOR USE INSTRUcTIONS fOR USE STRAP/BRACELET

■

Ø 40 mm, Stainless steel case

■

Genuine crocodile imitation strap

■

Finishing combining polished and brushed surfaces

■

Metal bracelet

■

Domed sapphire crystal with one side anti-reflective coating Water-resistant to 30 m/3 atm

BUCKLE ■

DIAL ■

■

Silver opalin dial with rhodied or 4N gold plated indexes and logo, black printings. Silver 6:00–12:00 brushed center and minutery and snailed hours with rhodied or 4N gold plated arabic indexes and logo, black printings. For silver/rhodium dial, dots in blue. For silver/4N dial, rhodied dots and black and blue printings. Black gold 6:00–12:00 brushed center and minutery and snailed hours with 4N gold plated arabic indexes and logo, black and white printings.

Stainless steel buckle on both straps provided

MOVEMENT AUTOM ATIC MOVEMENT ML115 ■

Functions: – Hours, minutes, seconds indicated by central hands – Date indicated in an aperture at 6 o’clock

viBratiON: POWEr rESErvE: JEWELS: aDJUStMENtS: DECOratiON:

HANDS ■

■

rhodium or 4N gold plated hands. Diamond-cut faceted hours and minutes hands. For the silver snailed dial, GS in blue.

28 800 alt/h, 4 Hz 38 hours 26 3 positions after full winding and after 24 hours rhodium – plated movement

CAPTION a Second hand BcapTION Minute hand C Hour hand a Seconds hand Db Minutes Date hand Ec hours Crown hand CROWN IN POSITION 1 Normal position. Winding. CROWN IN POSITION 2 For automatic watches: instant adjustment of date and day. turn clockwise and set date to the date immediately preceding the desired date (e.g. set 5th for 6th). For watches with day display: turn counterclockwise until the day display is the day immediately preceding the desired day (e.g. set Friday Saturday). CROWN IN POSITION 3 For automatic watches: watch stops. Set exact time. turn hands clockwise. When the hour hand passes midnight the date (and day for watches with day display) will change to the desired position. Continue to turn in the same direction until the exact time is set.

LES CL ASSIQUES Collection l 50

YOUR TIME IS THE SKY ON YOUR WRIST. LES CLASSIQUES | CHRONOGRAPHE PHASES DE LUNE LADIES

LES CL ASSIQUES Collection l 51

9.1

9.2

BRAND OBJECTIVES

Product Information

Through its Les Classiques (quartz) collection, Maurice Lacroix demonstrates that high quality timeless watchmaking can be offered at a very competitive price positioning.

9.2.1

Featuring one of the best Swiss quality quartz movements on the market and assembled according to the very demanding Maurice Lacroix quality standards, the Les Classiques (quartz) collection offers a wonderful blend of reassuring elegance and personality. A very attractive collection for ambitious and upcoming young women wanting to look both sharp and confident.

Product Key Sales Arguments ■

E xtend the “Les Classiques” Phase de Lune ladies with new dials

LES CL aSSiQUES COLLECtiON l 52

9.2.2

aSSORTMENT LES CLaSSiQUES

CHrONOGraPHE PHaSES DE LUNE LaDiES

N° 22 CHRONOGRAPHE PHASES DE LUNE LADIES LC1087-SS001-120 LC1087-SS002-120

N° 23 CHRONOGRAPHE PHASES DE LUNE LADIES LC1087-SS001-121 LC1087-SS002-121

Quartz movement Ø 38 mm stainless steel White lacquered dial rhodium plated hands White genuine calf strap with standard buckle Metal bracelet

Quartz movement Ø 38 mm stainless steel Sun-brushed silver dial 4N gold plated hands Brown genuine calf strap with standard buckle Metal bracelet

N° 24 CHRONOGRAPHE PHASES DE LUNE LADIES LC1087-SS002-821 Quartz movement Ø 38 mm stainless steel Sun-brushed anthracite dial 4N gold plated hands White genuine calf strap with standard buckle Metal bracelet

LES CL ASSIQUES Collection l 54

9.2.3

Technical Information CASE ■

Ø 38 mm, Stainless steel case.

■

Polished finishing surfaces

■

Domed sapphire crystal

■

Water-resistant to 30 m/3 atm

BUCKLE ■

MOVEMENT Quartz movement ■

DIAL ■

■

hite lacquered dial with rhodied Arabic numbers and W logo and black printings ilver sun-brushed dial with 4N Arabic numbers and S logo with black printings nthracite sun-brushed dial with 4N Arabic numbers and A logo with white printings

HANDS ■

4N gold plated or rhodied diamond-cut hands with Superluminova SLNC1 on hours and minutes hands

STRAP/BRACELET ■

White or brown genuine crocodile imitation skin strap

■

Metal bracelet

Stainless steel buckle

F unctions: - Hours, minutes, and chronograph seconds indicated by central hands - Small second at 2 o’clock - Chronograph 30 minutes counter at 10 o’clock - Date indicated by disc at 4 o’clock - Moon phase indicated by disc at 6 o’clock

LES CL aSSiQUES COLLECtiON l 55

9.2.4

INSTRUcTIONS fOR USE

CAPTION Watch hands: a Seconds hand B Minute hand C Hour hand D Date E Moon phase F Chronograph hand ( 1/5 second counter) G 30 minutes counter H Pushbutton to start and stop chronograph i Pushbutton to split/reset chronograph hands to zero J Crown

CROWN IN POSITION 1 ■

Normal position.

CROWN IN POSITION 2 ■ ■

adjustment of the date and moon phase. Caution: never correct date between 9 p.m. and 0.30 a.m.

CROWN IN POSITION 3 ■

Watch stops. Set exact time. turn hands clockwise. When the hour hand passes midnight the date will change to the desired position. Continue to turn in the same direction until the exact time is set.

Fiaba Collection l 56

FIaba Collection

Fiaba Collection l 57

FiaBa COLLECtiON l 58

YOUR TIME IS a SIMplY JOY. FiaBa

DatE

FiaBa COLLECtiON l 59

10.1

10.2

bRaNd ObJEcTIvES

pROdUcT INfORMaTION

Maurice Lacroix portfolio of ladies watch is growing with this new Fiaba. it reinforces the brand's ladies offer, that had predominantly focused on masculine timepieces until now.

10.2.1

the round interpretation of the successful Fiaba collection symbolizes this extension of the brand’s feminine range of products and offers a wide selection of fresh, luxurious, glittering and glamorous timekeeping. indeed, “round is beautiful!”

pROdUcT KEY SalES aRgUMENTS ■

■

Extend Fiaba collection with a new MOP dial and steel polished bezel, and new model gold plated 4N Dial decorations with poetic “water drop“ guilloché pattern

FiaBa COLLECtiON l 60

10.2.2

aSSORTMENT FiaBa

DatE

N° 25 DATE (28MM) Fa1003-PvP06-110

N° 26 DATE (28MM) Fa1003-SS002-170

N° 27 DATE (32MM) Fa1004-PvP06-110

N° 28 DATE (32MM) Fa1004-SS002-170

Quartz movement Ø 28mm Gold plated case Silver roman dial 4N Gold plated hands 4N Gold plated Metal bracelet

Quartz movement Ø 28 mm stainless steel case White MOP diamonds dial rhodium plated hands Polished stainless steel bracelet

Quartz movement Ø 32 mm Gold plated case Silver roman dial 4N Gold plated hands 4N Gold plated Metal bracelet

Quartz movement Ø 32 mm stainless steel case White MOP diamonds dial rhodium plated hands Polished stainless steel bracelet

FiaBa COLLECtiON l 61

10.2.3

10.2.4 5.2.4

TEchNIcal INfORMaTION CASE ■

Ø 28 mm or 32 mm, Stainless steel case,

■

Fully polished finishing

■

3 rows metal bracelet with radius on the internal part for an optimum comfort.Fully polished execution

available also in 4N gold PvD coating

Water-resistant to 30 m/3atm

Folding clasp with pushers

DIAL

■

STRAP/BRACELET

Domed sapphire crystal with anti-reflective coating (inside)

also available in 4N Gold PvD coated version

■

INSTRUcTIONS fOR USE INSTRUcTIONS fOR USE

Silver background with “water drop” guilloché pattern and printed romans White mother of pearl with “water drop” pattern and 11 tW natural polished diamonds, 1.10 mm (0.05 Ct.)

CAPTION MOVEMENT QUARTz MOVEMENT ■

Functions: Hours and minutes indicated by central hands

a B C D E

Seconds hand Minute hand Hour hand Date Crown

CROWN IN POSITION 1 Normal position.

HANDS ■

Diamond-cut hours and minutes hands available in rhodium or 4N gold plated execution

CROWN IN POSITION 2 instant adjustment of date and day. turn clockwise and set date to the date immediately preceding the desired date (e.g. set 5th for 6th). Note: for watches with day display: this crown position is to set the time. See instructions below (crown in position 3). CROWN IN POSITION 3 Watch stops. Set exact time. turn hands clockwise. When the hour hand passes midnight, the date will change to the desired position. Continue to turn in the same direction until the correct time is set. Note: for watches without date display there is no position 3. IMPORTANT NOTE to prevent damage to the movement, do NOt adjust date between 8 p.m. and 1 a.m.

ELirOS COLLECtiON l 62

ElIROS cOllEcTION

ELirOS COLLECtiON l 63

ELirOS COLLECtiON l 64

YOUR TIME IS UNdERSTaTEd STYlE. ELirOS

CHrONOGraPHE

ELirOS COLLECtiON l 65

11.1

11.2

bRaNd ObJEcTIvES

pROdUcT INfORMaTION

Maurice Lacroix’s Eliros collection is establishing itself as an important and reliable pillar of the brand in some of its key markets.

11.2.1

Simple, balanced, well executed and with a slight “retro” touch, the Eliros collection offers a range of fine chronographs in stylish tonalities and mounted on calf leather straps or trendy “milanais” bracelets. Easy to wear and appropriate with probably any type of dress code. the even simpler “Date” version of the Eliros, available both for men (38mm) and ladies (30mm), proposes new dial executions (e.g. intense, deep blue) and also dares to offer a declination with a 4N gold plated case. after all, isn’t Maurice Lacroix a daring brand?

pROdUcT KEY SalES aRgUMENTS ■

renew the collection with more refined and upscale dials

ELirOS COLLECtiON l 66

11.2.2

aSSORTMENT ELirOS

CHrONOGraPHE

N° 29 CHRONOGRAPHE EL1088-SS001-112 EL1088-SS002-112

N° 30 CHRONOGRAPHE EL1088-SS001-410 EL1088-SS002-410

Quartz movement Ø 40 mm Stainless steel case White lacquered dial 4N gold plated hands Calf leather strap SS milanaise bracelet

Quartz movement Ø 40 mm Stainless steel case Blue sun-brushed dial rhodied plated hands Calf leather strap SS milanaise bracelet

ELirOS COLLECtiON l 67

N° 31 CHRONOGRAPHE EL1088-SS001-812 EL1088-SS002-812

N° 32 CHRONOGRAPHE EL1088-SS001-811 EL1088-SS002-811

Quartz movement Ø 40 mm Stainless steel case Black gold sun-brushed dial 4N gold plated hands Calf leather strap SS milanaise bracelet

Quartz movement Ø 40 mm Stainless steel case Black gold sun-brushed dial rhodied plated hands Calf leather strap SS milanaise bracelet

ELirOS COLLECtiON l 68

N° 33 CHRONOGRAPHE EL1088-SS001-111 EL1088-SS002-111

N° 34 CHRONOGRAPHE EL1088-SS001-311 EL1088-SS002-311

Quartz movement Ø 40 mm Stainless steel case Silver sun-brushed dial rhodied plated hands Calf leather strap SS milanaise bracelet

Quartz movement Ø 40 mm Stainless steel case Black sun-brushed dial rhodied plated hands Calf leather strap SS milanaise bracelet

Eliros Collection l 69

11.2.3

11.2.4 5.2.4

Technical Information CASE ■

Ø 40 mm, Stainless steel case,

■

Sapphire crystal with anti-reflective coating

■

Water-resistant to 50m/5atm

Instructions for Use INSTRUCTIONS FOR USE Buckle ■

P in stainless steel buckle or included clasp buckle on the milanaise bracelet

MOVEMENT DIAL ■

■

hite lacquered with roman numbers in black and W 4N logo. r blue, silver, black, black gold sun-brushed with roman O numbers in silver or 4N gold, rhodied or 4N logo. 2 circular lines on the minutery.

HANDS ■

Diamond-cut hours and minutes hands available in rhodium or 4N gold plated execution

STRAP/BRACELET ■

■

Quartz movement ■

F unctions: – Hours and minutes indicated by central hands – Large date at 12 o’clock – Small seconds at 3 o’clock – 30-minute counter at 9 o’clock – 1/10 second counter at 6 o’clock

CAPTION Watch hnads: A Seconds hand B Minute hand C Hour hand Chronograph hnads: D 60 seconds timer E 30 minutes counter F 1/10 seconds counter (hour counter after 30 minutes) G H I J

Date Push-button to start and stop chronograph Push-button to split/reset chronograph hands to zero Crown

Calf leather strap with applied polished brand logo, pin buckle

CROWN in POSITION 1

Stainless steel milanaise bracelet

Normal position. CROWN in POSITION 2 Turn clockwise to adjust date. CROWN in POSITION 3 Watch stops. Set exact time. Turn hands clockwise. When the hour hand passes midnight, the date will change to the desired position. Continue to turn in the same direction until the exact time is set.

ELirOS COLLECtiON l 70

YOUR TIME IS clEaRlY dIScERNIblE. ELirOS

DatE

ELirOS COLLECtiON l 71

12.1

12.2

bRaNd ObJEcTIvES

pROdUcT INfORMaTION

Maurice Lacroix’s Eliros collection is establishing itself as an important and reliable pillar of the brand in some of its key markets.

12.2.1

pROdUcT KEY SalES aRgUMENTS ■

renew the collection with more refined and upscale dials

ELirOS COLLECtiON l 72

12.2.2

aSSORTMENT ELirOS

DatE

N° 35 DATE EL1087-SS001-111

EL1087-SS002-111

Quartz movement Ø 38 mm Stainless steel case White lacquered dial, rhodied logo rhodied plated hands Calf leather strap SS milanaise bracelet

N° 36 DATE EL1087-PvP01-111 Quartz movement Ø 38 mm 4N Gold plated case White lacquered dial, 4N logo 4N Gold plated hands Calf leather strap

N° 37 DATE EL1087-SS001-312

EL1087-SS002-312

Quartz movement Ø 38 mm Stainless steel case Sun-brushed black, rhodied logo rhodied plated hands Calf leather strap SS milanaise bracelet

ELirOS COLLECtiON l 73

N° 38 DATE EL1087-PvP01-410 Quartz movement Ø 38 mm 4N Gold plated case Sun-brushed blue, 4N logo 4N Gold plated hands Calf leather strap

N° 39 DATE EL1087-SS001-410

EL1087-SS002-410

Quartz movement Ø 38 mm Stainless steel case Sun-brushed blue, rhodied logo rhodied plated hands Calf leather strap SS milanaise bracelet

ELirOS COLLECtiON l 74

12.2.2

aSSORTMENT ELirOS

DatE

N° 40 DATE EL1087-SS001-112

N° 41 DATE EL1087-SS002-112

Quartz movement Ø 38 mm Stainless steel case Sun-brushed silver, rhodied logo rhodied plated hands Brown Calf leather strap SS milanaise bracelet

EL1087-SS001-812

EL1087-SS002-812

Quartz movement Ø 38 mm Stainless steel case Sun-brushed black gold, 4N logo 4N Gold plated hands Black calf leather strap SS milanaise bracelet

ELirOS COLLECtiON l 75

12.2.3

12.2.4

TEchNIcal INfORMaTION CASE ■

Ø 38 mm, Stainless steel case,

■

Sapphire crystal with anti-reflective coating

■

Water-resistant to 50 m/5 atm

available also in 4N gold plated case

INSTRUcTIONS fOR USE STRAP/BRACELET ■

■

White lacquered with black numbers, rhodied or 4N logo

Pin stainless steel or 4N gold plated buckle, or included clasp buckle on the milanaise bracelet

MOVEMENT

Sun-brushed in Blue, silver, black, black gold with silver, black, 4N printings and rhodied or 4N logo

QUARTz MOVEMENT

circular lines on the minutery

■

HANDS ■

Stainless steel milanaise bracelet

BUCKLE

DIAL ■

Calf leather strap with applied polished brand logo, pin buckle

Diamond-cut hours and minutes hands available in rhodium or 4N gold plated execution

Functions: – Hours, minutes and seconds indicated by central hands – Date indication at 3 o’clock

CAPTION a B C D E

Seconds hand Minute hand Hour hand Date Crown

CROWN IN POSITION 1 Normal position. CROWN IN POSITION 2 instant adjustment of date and day. turn clockwise and set date to the date immediately preceding the desired date (e.g. set 5th for 6th). Note: for watches with day display: this crown position is to set the time. See instructions below (crown in position 3). CROWN IN POSITION 3 Watch stops. Set exact time. turn hands clockwise. When the hour hand passes midnight, the date will change to the desired position. Continue to turn in the same direction until the correct time is set. Note: for watches without date display there is no position 3. IMPORTANT NOTE to prevent damage to the movement, do NOt adjust date between 8 p.m. and 1 a.m.

ELirOS COLLECtiON l 76

YOUR TIME IS ElEgaNcE aNd SIMplIcITY. ELirOS

DatE LaDiES

ELirOS COLLECtiON l 77

13.1

13.2

bRaNd ObJEcTIvES

pROdUcT INfORMaTION

Maurice Lacroix’s Eliros collection is establishing itself as an important and reliable pillar of the brand in some of its key markets.

13.2.1

pROdUcT KEY SalES aRgUMENTS ■

renew the collection with more refined and upscale dials

ELirOS COLLECtiON l 78

13.2.2

aSSORTMENT ELirOS

DatE LaDiES

N° 42 DATE LADIES EL1084-SS001-150 EL1084-SS002-150

N° 43 DATE LADIES EL1084-PvP01-150

N° 44 DATE LADIES EL1084-SS001-111 EL1084-SS002-111

Quartz movement Ø 30 mm Stainless steel case White lacquered diamonds dial rhodied plated hands Calf leather strap SS milanaise bracelet

Quartz movement Ø 30 mm 4N gold plated case White lacquered diamonds dial, 4N logo 4N gold plated hands Calf leather strap, 4N logo

Quartz movement Ø 30 mm Stainless steel case White lacquered dial rhodied plated hands Calf leather strap SS milanaise bracelet

ELirOS COLLECtiON l 79

N° 45 DATE LADIES EL1084-SS001-350 EL1084-SS002-350

N° 46 DATE LADIES EL1084-PvP01-112

N° 47 DATE LADIES EL1084-SS001-113 EL1084-SS002-113

Quartz movement Ø 30 mm Stainless steel case Black sun-brushed diamonds dial rhodied plated hands Calf leather strap SS milanaise bracelet

Quartz movement Ø 30 mm Stainless steel case White lacquered 4N gold plated hands Calf leather strap, 4N logo

Quartz movement Ø 30 mm Stainless steel case Silver Sun-brushed rhodied plated hands Calf leather strap SS milanaise bracelet

ELirOS COLLECtiON l 80

13.2.2

aSSORTMENT ELirOS

DatE LaDiES

N° 48 DATE LADIES EL1084-SS001-813 EL1084-SS002-813

N° 49 DATE LADIES EL1084-SS001-313 EL1084-SS002-313

Quartz movement Ø 30 mm Stainless steel case Black gold sun-brushed rhodied plated hands Calf leather strap SS milanaise bracelet

Quartz movement Ø 30 mm Stainless steel case Black sun brushed rhodied plated hands Calf leather strap SS milanaise bracelet

ELirOS COLLECtiON l 81

13.2.3

13.2.4 5.2.4

TEchNIcal INfORMaTION CASE ■

Ø 30 mm, Stainless steel case

■

Sapphire crystal

■

Water-resistant to 50 m/5 atm

available also in 4N gold plated.

INSTRUcTIONS fOR USE INSTRUcTIONS fOR USE STRAP/BRACELET ■

■

White lacquered with 8 diamonds of 1.10mm, Wesselton (0.04cts), with rhodied logo, black printings White lacquered with 8 diamonds of 1.10mm, Wesselton (0.04cts), with 4N logo, black printings Black sun-brushed dial with 8 diamonds of 1.10mm, Wesselton (0.04cts), with rhodied logo, silver printings White lacquered , with rhodied logo, black printings with 2 circular lines Sun-brushed dial, with rhodied or 4N logo, black or silver printings with 2 circular lines

HANDS ■

Diamond-cut hours and minutes hands available in rhodium or 4N gold plated execution

Stainless steel milanaise bracelet

BUCKLE

DIAL ■

Calf leather strap with applied polished brand logo, pin buckle

Pin stainless steel buckle or included clasp buckle on the milanaise bracelet

MOVEMENT QUARTz MOVEMENT ■

Functions: – Hours, minutes and seconds indicated by central hands – Date indication at 3 o’clock

CAPTION a Seconds hand BcapTION Minute hand C Hour hand a Seconds hand Db Minutes Date hand Ec hours Crown hand CROWN IN POSITION 1 Normal position. CROWN IN POSITION 2 instant adjustment of date and day. turn clockwise and set date to the date immediately preceding the desired date (e.g. set 5th for 6th). Note: for watches with day display: this crown position is to set the time. See instructions below (crown in position 3). CROWN IN POSITION 3 Watch stops. Set exact time. turn hands clockwise. When the hour hand passes midnight, the date will change to the desired position. Continue to turn in the same direction until the correct time is set. Note: for watches without date display there is no position 3. IMPORTANT NOTE to prevent damage to the movement, do NOt adjust date between 8 p.m. and 1 a.m.

Customer service On all Maurice Lacroix Manufacture movements, watchmakers have to be trained before opening the watch. To find out more about training sessions or for technical informations, please visit our website: www.extranet.mauricelacroix.com

PERSONAL NOTES

All details printed in this catalogue are for information only. Subsequently, all details are subject to change without prior notice or may contain errors.

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