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English Learning is now Portable and Mobile EnglishEdge is set to change the dynamics of e-learning in India through portable language labs and range of mobile services
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nglishEdge, the leader in technology aided learning, has brought, for the first time in India, Portable Language Labs and range of mobile services. EnglishEdge uses technology to create scalable solutions that can help take English learning to the masses at a cost that is affordable. The launch of EnglishEdge software on devices like tablets and mobiles is an extension of this mission. EnglishEdge has now set the way for digital learning to become more interactive, user friendly and personalized. Elaborates Vivek Agarwal, CEO, EnglishEdge, “In a vast country like India, the only way to take learning to the masses is to establish easily scalable models that can be conveniently replicated across the educational spectrum. EnglishEdge scores on both these aspects. Reduced dependence on trainers and standardization of processes through use of technology helps EnglishEdge deliver high quality English learning experience.” Situational learning through easily relatable Indian scenarios, a non grammar, communicative approach and a rich multi-media content feel make EnglishEdge programme, the most effective language learning program. The blended learning model, a unique co bination of instructor led and computer based training, that forms the core of EnglishEdge finds a clear echo in the two new platforms that the company has introduced – Portable Language Labs and Mobiles. Added to that are activities that make learning more experiential and interesting. The Portable Language Lab is an innovative model, where the entire solu-
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tion is bundled in a single trolley. Centralized charging, wireless network for all the tablets, 7 hours battery back-up take away the institutes’ worry about inconsistent supply of electricity and provides uninterrupted sessions. The wireless network allows teachers to conduct interesting video and internet based activities outside or inside the classroom, thereby encouraging deeper student engagement. With tablets, students get 10 times more speaking time than they would in traditional classroom teaching. Available in a bundle of 21 tablets, 5 tablets or self tablet for each learner, the EnglishEdge Portable Language Lab is a perfect solution for schools, vocational institutes, management and engineering colleges. EnglishEdge is also offering variety of mobile services for English learning including Mobile Applications, IVRS and SMS services. Plans are underway to offer video lessons & live tutoring. The
concept of anytime-anywhere learning comes alive with EnglishEdge on Mobile. It is personalized learning on fingertips. It is hesitation, not lack of reading or writing skills, which holds people back from speaking English. EnglishEdge mobile services are engineered to address this gap. EnglishEdge mobile application covers aspects of basic English, soft skills, vocabulary, pronunciation and personality development. There is a strong emphasis on speaking practice, which helps in enhancing conversational skills. Highly interactive with rich multimedia content, EnglishEdge mobile application offers innovative and user friendly features like ‘record-compare’ that allow users to record their voice and compare it against a master voice. Applications for CAT and other competitive exams are also a part of mobile services portfolio. With hi-frequency word list with meanings, vocabulary
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practice questions including synonyms, antonyms, odd man out and analogies, sentence correction and completion questions and even paragraph jumbles, the practice never stops. Almost 2000 practice words and questions are available on fingertips. All the questions are timed, so, the user can work on speed as well. The EnglishEdge vocabulary application is an innovative addition to the mobile services portfolio. Its strength lies in its presentation. A single word entered into the application gives you a set of related words. The user gets the meaning of the word, its pronunciation and also its connection to other words. The application also allows the user to build vocabulary cards for easy access and practice. The Word Power application uses a unique concept of learning words by knowing and understanding Greek and Latin roots, common prefixes, suffixes etc. Explaining the foray into the mobile segment, Vivek Agarwal, CEO, EnglishEdge remarked, “700+ million users of mobile phones in India, a ‘Goddess of English’ temple in Lakhimpur in India, English to Indians is a passport to opportunity and a chance to climb the social ladder.” The EnglishEdge software brings these two aspects together to create mobile services that make English learning interactive and personalized. It also helps build up scale and allows an enhanced and personalized reach. The IVRS services use situational learning to cover areas like conversational skills, pronunciation, role play, vocabulary and grammar. Commonly used phrases, words and typical Indian errors are covered under the IVRS services. SMS service is another value addition to EnglishEdge mobile services range. It leverages easy-to-comprehend concepts based on daily scenarios to enable the user to understand, respond and express. Common grammatical errors, use of idioms and phrases are all covered through SMS. MBA preparation service through SMS is also available. It is with these innovations based on a scalable model, that EnglishEdge is reaching out to larger audience segments and helping them to speak English confidently and fluently. \\ digitalLEARNING / July 2011
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