MEDIA KIT
2013!
w w w . d l a t i n o s .t v
FROM EDITORIAL GROUP The State of Florida is one of the most desirable places to live and vacation in the world, bringing to the Florida economy more than 12 billions annually. Great cities, such as Fort Myers, Naples, Estero, Cape Coral, Marco Island and Port Charlotte, lie close to the beautiful Gulf of Mexico, one of the most desirable places to live and vacation in the word. Among its population, the Latino community is the largest minority in the nation and in Southwest Florida is culturally integrated to the American society. Yet influences its music, art, education progress and politics, bringing a distinctive Sabor Latino to the whole. D Latinos Magazine was conceived to enhance and empower the American dream reflecting role models and stories to continue pursuing success in the United States. We invite you to trust in our brand and expertise to make your product or service a part of a successful campaign to attract the biggest and most important minority in the country.
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ABOUT D LATINOS MAGAZINE With eight years on the market, D'Latinos Magazine is distributed monthly throughout Southwest Florida in Collier & Lee counties, bringing local and national information, entertainment and general topics to Hispanic homes, business and organizations.
MAGAZINE FACTS •" 16,000 monthly issues •" 75,000 readership •" The highest quality and rich content
The feedback we have received from our advertisers indicates that D'Latinos Magazine is the right media to reach and captivate the strong Hispanic community of Southwest Florida, that represents more than 25% of Florida's total population. The Latino market is a huge demographic group that heavily participates in the local and national growth.
•" 80+ full color pages •" Glossy paper •" Family-oriented and life-style magazine •" Collectible publication •" Effective marketing tool to advertisers •
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NATIONAL FACTS U.S. HISPANIC PROSPERITY IS INCREASING EVERYDAY Purchasing Power: expected to reach $1.2 trillion in 2012, exceeding the $212 billion reported in 1990 by 457%. According to Tomas Rivera Policy Institute, the average annual income of Hispanic media class is 55,000 + Hispanics represents 21% of total population in Southwest Florida. Hispanic population grew 137% between 1990 and 2008. 25% are bilingual-bicultural. [Sources: 2010 Claritas.US Census Bureau.April 2011
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SW FLORIDA HISPANIC FACTS COLLIER - 87,389 26% of total county population 137% (2000-2013)
LEE 101,669 17% of total county population 273% (2000-2013)
CHARLOTTE 7,857 5% of total county population 117% (2000-2013)
HENDRY 19,175 48% of total county population 57% (2000-2013)
GLADES 1,963 18% of total county population 38% (2000-2013)
DE SOTO 11,835 34% of total county population 79% (2000-2013) [Source Census Bureau Library. Nov 2008]
HISPANIC
DEMOGRAPHICS
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READERSHIP PROFILE MONTHLY SECTIONS •" Health (Artículos y tips de Salud) •" Psychology (Psicología) •" Ecology (Ecología) •" People (Perfiles) •" Community (D’Comunidad) •" Local Events (D’Evento en Evento)
The quality of D Latinos Magazine is outstanding, loaded with interesting content, highlighting
•" Fashion (D’Moda) •" Beauty (D’Belleza) •" Arts (D’Arte) •" Books (D’Lectura)
local Hispanic profiles, interviews
•" Decoration (D’Decoración)
and general interest articles.
•" Immigration (D’Inmigración) •" Automotive (D’Autos) •" Music (Nuestra Música) •" Movies (Séptimo Arte) •" Tourism (D’Viaje) •" Recipes (Buen provecho) •" Horoscope (Horóscopo) •" Interesting News (D’Intéres) •" Finances (Finanzas al día) •" Parents and Children (Padres e hijos) •" Education (D’Educación) •" Fitness (En forma) •" Sports (D’Deportes)
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JANUARY 2013 SPECIAL ISSUES
November 15 - december 15 2013 (Insertion and Editorial)
Diversity!
This special issue is an excellent opportunity to promote diversity when the encounter of languages, races, and cultures is more intense than ever. Mass media, immigration, and an increasingly globalized economy are bringing people together. The experience of diversity is therefore more characteristic of our times and brings with it challenges and opportunities. Diversity is a fact, a growing reality, in the United States and in all areas of the globe.
APRIL 2013 SPECIAL ISSUES
February 15 - March 15 2013 (Insertion and Editorial)
EDUCATION! This special issue is an excellent resource to empower Latino readers to obtain more information about educational resources and tips regarding universities, colleges and Hispanic's students demographics in the area. This edition will also feature national educational trends and area's economic outlook and future employment opportunities for graduates.!
MAY 2013 SPECIAL ISSUES
February 15 - March 15 2013 (Insertion and Editorial)
Brides & Quincea単eras Our May edition is the most complete guide for brides, grooms and quincea単eras. It is a source of inspiration and valuable information from tips, check lists, dresses and suits galleries, beauty salons, flowers and catering places to event companies and wedding coordinators. All that is needed for that important day can be memorable and spectacular at any budget.
JUNE 2013 SPECIAL ISSUES
APRIL 15 – MAY 15 2013
HEALTH Hispanic Medical Directory 2013 This special issue is an excellent opportunity to promote health and beauty related businesses. This edition, will feature physicians profiles, health tips and science articles along with a complete Hispanic directory of specialists
OCTOBER 2013 SPECIAL ISSUES
AUGUST 15 – SEPTEMBER 15 2013
Beauty and Breast Cancer Awareness 2013 This special issue is dedicated to create Awareness in the Latino Market about Breast Cancer and how we can prevent this disease among Latino women. This “pink edition will feature articles motivational and self steam articles, beauty tips and the latest medical research about cancer.
DECEMBER 2013 SPECIAL ISSUES
OCTOBER 15 – November 15 2013
Hispanic Professionals 2013 This special issue is an excellent opportunity to promote diversity and bilingual-based businesses. It includes a complete Hispanic directory of professionals and job specialists.
EDITORIAL CALENDAR 2013 & CLOSING DATES
ISSUES
ADVERTISING DEADLINE
January February
December 14 January 15
March
February 15
April
March 15
May
April 14
June
May 16
July
June 14
August
July 15
September
August 16
October
September 14
November
October 16
December
November 11
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SPECS SIZES RATES
SPECS live area: 1.5 Inch BLEED: 0.395 Inch
SIZES
OPEN
6X
12X
1/3 Horizontal
8.632 x 2.874 inch
$750
$650
$600
1/3 Page Vertical
2.874 x 11.127 inch
$850
$750
$700
1/4 Page
4.311 x 5.563 inch
$700
$600
$500
1/2 Horizontal
8.623 x 5.563 inch
$1,110
$925
$875
1/2 Vertical
4.311 x 11.127 inch
$1,150
$975
$875
Full page
8.623 x 11.127 inch
$2,200
$1,850
$1,650
Double Truck
17.24 x 11.127 inch
$3,500
$3,250
$2,900
International Back Cover
$2,400
$2,100
$1,900
Intrenational Front Cover
$2,400
$2,900
$1,900
$2,800
$2,500
$2,200
$2,000
Back Cover Full page + Article
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$2,500
ELECTRONIC FILE SPECIFICATIONS
FILE FORMAT: JPG and PDF files. APPLICATIONS HIGH-RESOLUTION: All high resolution images must be a minimum 300 dpi ADS FOR TRANSLATIONS: Please send by email two copies of ads that requires translation, one without text (just images), and the original ad to be translated. EDITABLE FILES: Adobe Illustrator, Photoshop and InDesign (with links). ARTS APPROVAL: All display ads must be approved by the customer via e-mail or fax. We will not accept any applications files such as Quark, Word or Power Point.
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MAIN DISTRIBUTION D Latinos Magazine is distributed every first working day of the current month. in Collier & Lee counties. SUPERMARKETS
48 Publix stores (Collier & Lee) Sams Club Wal-Mart Neighborhood Markets
TARGETED PLACEMENT
Hospitals, Emergency Rooms, Doctors and Lawyers Lounges, restaurants. Over 500 Hispanic Locations
SUBSCRIPTIONS
Direct mail middle to high income Hispanic families More than 3,000 paid subscriptions.
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Become our Fan! Read the latest magazine's articles and daily information in our facebook page. www.facebook.com/dlatinosmagazine
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ABOUT MEDIAVISTA GROUP
With 10 years in the local market, we have become the most recognized Hispanic multi-media group in Southwest Florida. We are experts in creating synchronized and creative advertising campaigns for our customers. We work with state-of-the-art staff: •"TV Producers •"Editors •"Creative Directors •"Graphic Designers •"Marketing & Strategy Planners Our philosophy is to promote and create original content through television, magazine, online and community events. We are a prestigious owned firm with a passion for what we do, with a challenge to deliver the best product and service to our clients.
OUR SERVICES •"Strategic message development •"Media relations & publicity •"Marketing and media plan development & execution •"Ad and TV production (high quality design, translation and trans-creation)
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In Media Vista Group, It's equally important that our clients have as much fun as we do. We want our clients to be proud of the creative work that best represents their company and brand with a commitment to bottom-line results, a process that puts the creativity as priority, and the understanding that no one will ever be faulted for being too honest, too direct or too perseverance. We want our work to be a reflection of our philosophy what we call: “A warm Hispanic home”
¡GRACIAS! www.dlatinos.tv
CONTACT INFORMATION 5405 Taylor Road, Suite 10 Naples, Florida 34109 Master: 239-254-9995 Fax: 239-566-1101
www.facebook.com/dlatinosmagazine Twitter.com/Dlatinostv
Southwest Florida Blue Chip Community Business Award 2007 Florida’s Companies to Watch 2011.