Content & Context - Contextual technologies are the latest evolution in tech. It refers to the fact that technologies are starting to “understand” things about us and our environment. Cell phones now exceed the human population on the planet, wearable computing is booming, almost 1.5 billion people are on social networks, the size of the Internet is expanding at an exponential rate, sensors can see, touch, talk and hear. Location-based services provide a structure full of information.
Big data, AI and machine learning are now creating entirely new context fields. A new world is in the making! Think of check-in payments with iBeacon technology, Augmented Reality. New content narratives are created through this personalisation, which mutually enables access to tailormade content through context and underlying patterns. Of course, these services are only so powerful because they collect a lot of information on us - especially since the Snowden Affair, that raises major privacy issues.
