it’s only the beginning ... 15 book the a Burda platform
it’s only the beginning …
15
Welcome
Welcome 10 years of DLD and still “It’s only the beginning”. No matter how much we think the internet has disrupted our world so far, the real digital revolution hasn’t happened yet; it’s just starting to unfold. Digital connectivity is becoming omnipresent – just like electricity. Algorithms, sensors and data are making machines and applications smarter. New technologies, new products and new business models are being developed at an incredible speed. I believe that a new view on humanity in the face of data and transparency is also necessary. That’s what we explored at DLD15 with our usual set of intelligent, engaging, mindful, and disruptive speakers as well as our curios audience.
Steffi Czerny, DLD Co-Founder and CEO
5
15
15
Content
Content
Content DLD Global Network ...... 8 DLD 15 .................... 10 Welcome Cocktail ........... 26 Museum Tours... 28 Chairmen’s & Speakers’ Dinner ................. 32 Impressions ....... 40 Topics & Panels.................. 46 Aenne Burda Award ......... 70 Deep Dive ............ 72 Old Masters ...... 104 DLD Numbers & Facts ...... 124 Media Contacts ................. 126 Partnership Options....... 128 Thanks to our Partners. .............................. 129 Campus Lecture ................ 130 Party..................... 132 Partner Side Events ....... 136 Workshops ......... 144 Partner Lounges .............. 148 Farewell Lunch ............... 152 Focus Nightcap.................. 154 DLD14 Review...... 160 DLD Team.............. 166 Stay in Touch .... 168 Auf wiedersehen! ............. 169 Imprint................. 169
6
7
15
15
Global Network
Global Network
DLD Global Network
LONDON UK NEW YORK Usa
WARSAW POLAND MUNICH GERMANY
San Francisco / Palo Alto Usa
DAVOS SWITZERLAND
MOSCOW RUSSIA
BEIJING CHINA
ISTANBUL TURKEY
TEL AVIV ISRAEL
Austin Usa
DLD Events March 05, 2015 DLD Salon with Kevin Systrom, CEO Instagram » Munich May 06 – 07, 2015 DLD NYC Conference » New York City June 22 – 23, 2015 DLD Summer Conference Health, Tech & Lifestyle » Munich September 06 – 12, 2015 DLD TLV Festival » Tel Aviv November 2015 DLD Lunch » Palo Alto
RIO DE JANEIRO BRAZIL
December 2015 DLD Cocktail » New York City January 17 – 19, 2016 DLD16 Conference » Munich
8
9
15
15
15
DLD15 Jan 18 – 20, 2015 Munich
10
11
15
Speakers
Steffi Czerny, DLD Media
Timotheus Höttges, Deutsche Telekom
Alina Fichter, Bayerischer Rundfunk
Ulrich Reitz, Focus Magazin Verlag
Speakers
Yossi Vardi, DLD Chairman
Klaus Hommels, Lakestar
Erik Spiekermann, EDENSPIEKERMANN
Jochen Wegner, ZEIT ONLINE
12
Paul-Bernhard Kallen, Hubert Burda Media
Ilse Aigner, Bavarian State Minister
Jeff Jarvis, CUNY Center for Entreprenurial Journalism
Gabi Holzwarth, Violinist
Ben Horowitz, Andreessen Horowitz
Joe Schoendorf, Accel Partners
Hubert Burda, Hubert Burda Media
Andrea Accomazzo, European Space Agency (ESA)
Ed Vaizey, UK Minister of State for Culture and the Digital Economy
Travis Kalanick, Uber
Dominik Wichmann, Journalist
Esther Dyson, HICCup
13
Axelle Lemaire, French Ministry of State for Digital Affairs
Alix Christie, Author and Journalist
Bruno Patino, France Télévisions and Sciences Po
Chad Dickerson, Etsy
15
15
Speakers
Andrew McAfee, MIT
Wes Nichols, MarketShare
Lockhart Steele, Vox Media
Christof Mascher, Allianz SE
Speakers
Herbert Henzler, Moelis & Company
Lynn Vojvodich, Salesforce
Peter Barron, Google
Henry Blodget, Business Insider
Michael Mendenhall, Flextronics
Alexandra Suich, The Economist
Diane Brady, Bloomberg Businessweek
14
Alexander Kekul茅, Martin Luther University Halle
Oliver Samwer, Rocket Internet, European Founders
Eric Hippeau, Lerer Hippeau Ventures
Thorsten Dirks, Telef贸nica Deutschland
Nathan Wolfe, Metabiota
Stefan Winners, Hubert Burda Media
Kate Lewis, Hearst Digital
Samir Arora, Mode Media
Martin Clarke, MailOnline
David Hayes, Tumblr
Rob Tarkoff, Lithium Technologies
Nirav Tolia, Nextdoor
Ian Robertson, BMW Group
15
15
15
Speakers
Speakers
Edit Schlaffer, Women without Borders
David Rowan, WIRED UK
Luc de Brabandere, Boston Consulting Group
Reid Hoffman, Greylock Partners
Lars Hinrichs, Cinco Capital
Max Levchin, Affirm
Mattias Ljungman, Atomico
Kerry Trainor, Vimeo
16
Joshua Kushner, Thrive Capital
Gadi Amit, NewDealDesign
Markus Braun, Wirecard
Christian Wegner, ProSiebenSat1
Arianna Huffington, The Huffington Post Media Group
Brady Forrest, Highway1
Ina Fried, Re/code
Lutz Sch端ler, Unitymedia KabelBW
Roland Grenke, Dubsmash
Niall Murphy, Evrythng
Stewart Butterfield, SLACK
Roman Friedrich, Strategy&
Thomas von Koch, EQT Partners AB
Viviane Reding, European Parliament
17
David Kirkpatrick, Techonomy
Dennis Woodside, Dropbox
15
15
Speakers
Linda Boland Abraham, comScore
Mikko Hypponen, F-Secure
Frédéric Court, Advent Venture Partners
Tony Haile, Chartbeat
Speakers
Yobie Benjamin, Avegant
Salim Ismail, Singularity University
Reinhard Ploss, Infineon Technologies
Werner Vogels, Amazon
18
Chris Boos, Arago
Bas Verhart, THNK Amsterdam
Ludwig Siegele, The Economist
Nicholas Carlson, Business Insider
Matthew Bishop, The Economist
Andy Goldstein, Deloitte Digital
Albert Wenger, Union Square Ventures
Raffaello D’Andrea, ETH Zürich
Andrew Keen, FutureCast
Amol Sarva, Knotable
Mike Butcher, TechCrunch
David Marcus, Facebook
Chris Moody, Twitter
Jane Zavalishina, Yandex
Jong Lee, Hanson Robotics
19
David Hanson, Hanson Robotics
15
15
Speakers
Speakers
Keith Boesky, Boesky & Company
Joyce Kim, Stellar.org
Andrea Panconesi, Luisaviaroma
Susann Remke, Hubert Burda Media
Taavet Hinrikus, Transferwise
Tracy Yaverbaun, Instagram
Assaf Biderman, Superpedestrian
Philip Ginthรถr, Sony Music Entertainment Germany
Tom Lovett, Sofar Sounds
20
Gregor Vogelsang, C3 Creative Code and Content
Giorgio Moroder, Moroder Entertainment
Ralph Simon, Mobilium
James Meekings, Funding Circle
Thomas Tochtermann, World Economic Forum
Troy Carter, Atom Factory
Bill Gross, Idealab
Sonali De Rycker, Accel Partners
Ryan Leslie, Artist
Scott Galloway, NYU Stern
Julia Stoschek, JULIA STOSCHEK FOUNDATION
Carina Namih, HelixNano
Anne Gfrerer, HypoVereinsbank
Rina Onur Sirinoglu, HemenKiralik & Peak Games
21
Herman Narula, Improbable
15
15
Speakers
Frank Feulner, aexea
Mikhail Naumov, Digital Genius
Hans Ulrich Obrist, Serpentine Galleries
Peter Hirshberg, Re:Imagine Group
Speakers
Katharina Kurz, BRLO Craft Beer
Colleen Costello, Vital Vio
Simon Denny, Artist
Isabell Welpe, Munich University of Technology
Tim Hwang, FiscalNote
Timur Si-Qin, Artist
David Soloff, Premise
22
David Kenny, The Weather Company
Simon Levene, Mosaic Ventures
William Zhou, Chalk.com
Yuri Pattison, Artist
Eric Gundersen, Mapbox
Fab 5 Freddy, Artist
Alex Fiance, Kairos Society
Torsten Schmidt, Yadastar & Red Bull Music Academy
Isabel Lewis, Artist
G端nther Oettinger, European Commission
Almar Latour, The Wallstreet Journal
23
Sean Garrett, The Pramana Collective
Nicolas Brusson, BlaBlaCar
15
15
Speakers
Mikkel Svane, Zendesk
Donald Schneider, H&M
Emilie Baltz, Entrepreneur
Hakan Bas, Lidyana.com
Speakers
Guiseppe Zocco, Index Ventures
Edgardo Osorio, Aquazzura
Caleb Harper, MIT Media Lab
Jennifer Schenker, Informilo
Soraya Darabi, Zady
Andras Forgacs, Modern Meadow
Sina Afra, Markafoni
Shaul Olmert, PlayBuzz
24
Anand Chandrasekaran, Bharti Airtel
Beau Lotto, Ripple Inc
Kevin Slavin, MIT Media Lab
Dan Kaufman, DARPA
Tayo Oviosu, Paga
Annette Weber, InStyle Germany
テ《laug Magnテコsdottテュr, Tinker Tailor
Tobias Engel, Sternraute
25
Harry Nelis, Accel Partners
Benjamin Palmer, The Barbarian Group
Jason Goldberg, Hem
Jakob von Uexkテシll, World Future Council
15
15
Welcome Cocktail
Welcome Cocktail
Welcome Cocktail Barak Berkowitz, Herman Narula, Werner Vogels, Peter Lipka
Essential for DLD is always the gathering of old friends to catch up on where life has taken them, and the connection of new friends who come together to spark fresh ideas! 21 networking events took place within the DLD15 conference space, each one more lively than the last. Over 90 guests were present at the DLD15 Informal Welcome Cocktail hosted by DLD Co-Founder & Director, Steffi Czerny. Ulrich Kranz (r)
Steffi Czerny, Eric Hippeau
Kate Lewis
26
27
Yossi Vardi, Lynn Vojvodich, Wes & Julie Nichols
15
15
Museum Tours
Museum Tours
Museum Tours
The best way to get to know a city and its history is to take a walk in its finest museums, and during DLD15 participants from across the world came together to experience the rich history of what we think is one of the best places on earth – Bavaria!
28
The Munich Residenz
29
15
15
Museum Tours
Museum Tours
The Munich Residenz www.residenz-muenchen.de DLD guests experienced the magic of the former castle of the Bavarian dukes, electors, and kings right in the center of Munich. The “Highlight-Tour” through the palace included a number of museums and beautiful halls – including the venue of this year’s DLD Chairmen’s Dinner.
Lenbachhaus Munich www.lenbachhaus.de Among the greatest artists of Munich of all time, most can be found at the Lenbachhaus. The expressionistic art of the Blue Rider avant-garde artists as well as the Joseph Beuys collection of object art “Human, All Too Human,” were on view at the Lenbachhaus as well as many more highlights of art history during DLD 15.
City-Tour through Munich Delving into Munich’s architectural past, the “Historic Town Walk” included the most beautiful places and buildings of Munich’s historical center, among others the St. Peter’s Church and the Viktualienmarkt.
Museum Brandhorst www.museum-brandhorst.de This art museum focuses on classical avant-garde artists such as Picasso and Schwitters, and postwar European Modernists among the likes of which include Beuys and Polk, but the main interest became increasingly drawn to American art, highlighting the works of artists like Twombly and Warhol. The unique compilation of varying styles of art was collected by Udo Brandhorst and his wife Anette from the 1970s onwards. 30
31
15
15
Chairmen’s & Speakers’ Dinner
Chairmen’s & Speakers’ Dinner
Chairmen’s & Speakers’ dinner
A night to remember! Distinguished guests of DLD15 came together for an exclusive dinner hosted by DLD chairmen Hubert Burda, Yossi Vardi and Paul-Bernhard Kallen at Munich Residenz, the historic palace of the Kings of Bavaria. The night was filled with familiar faces and DLD legends including Uber’s Travis Kalanick, famed VC Ben Horowitz, Arianna Huffington, Accel’s Joe Schoendorf, LinkedIn’s Reid Hoffman and many others. DLD is all about connecting the unexpected, and there was nothing more unexpected than Ryan Leslie’s unbelievable hip hop performance causing an eruption of loud praise from the audience, followed by a pair of stunning opera singers from the Salzburg Festival, for which “Brava!” was the cheer of choice.
32
33
15
15
Chairmen’s & Speakers’ Dinner
Chairmen’s & Speakers’ Dinner
Susanne & Oliver Samwer, Herbert Henzler Edward Shenderovich, Steffi Czerny, Troy Carter
Gabi Holzwarth, Travis Kalanick
Chris Moody, Rachel Bremer
Mafalda von Hessen, Joe Schoendorf
Yossi Vardi, Viviane Reding, Charlotte Knobloch
Fab 5 Freddy, Ben Horowitz
Stewart Butterfield, Mikkel Svane
Rameet Chawla, Michael Schneider, Tom Lovett
Klaus Hommels, Paul-Bernhard Kallen
Maria Furtwängler-Burda, Hubert Burda
34
35
15
15
Chairmen’s & Speakers’ Dinner
Chairmen’s & Speakers’ Dinner
Daniel Giulianini & Adriana Ferfecka of Salzburg Festival 36
37
15
15
Chairmen’s & Speakers’ Dinner
Sunday Kraut
Dirndl, Pretzel, Yodel DLD participants gathered at Zum Franziskaner to experience traditional Bavarian cuisine and create vibrant conversations after the first day of panels and keynotes. Only at DLD can you network over schnitzel and sauerkraut!
Connect the unexpected The DLD Chairmen’s dinner at the Munich Residenz was filled with the musical stylings of Grammy nominated hip hop artist Ryan Leslie, contemporary violinist Gabi Holzwarth accompanied by performance artist Isabel Lewis. As a highlight, excerpts from the opera Don Giovanni were performed by Daniel Giulianini & Adriana Ferfecka.
38
39
15
15
Impressions
Impressions
Impressions “It’s only the beginning!”
Although technology has made enormous strides in recent years, DLD15 demonstrated that the digital revolution is nowhere near finished. 1400 participants and over 160 speakers joined us to explore these groundbreaking developments and were put on the brink of experiencing the incredible potentials that new technologies have to shape our future. What will these new set of technologies and new set of business models be? Should we be scared? “Quite the contrary,” said DLD director Steffi Czerny, “I am convinced that these developments predominantly yield opportunities for innovation.” Opportunities for innovation were presented in many forms. Speakers such as Travis Kalanick, co-founder and CEO of Uber, discussed the possibilities of job creation that have now become feasible through the advances of technology. Additionally, Andrew McAfee from MIT talked about how the current state of automatisation is actually opening the door to a new humanism enhancing creativity.
40
41
15
15
Impressions
Impressions
Humanlike Robots by Hanson Robotics
42
43
15
15
Impressions
Impressions
44
45
15
15
Topics & Panels
Topics & Panels
Topics & Panels
At DLD we are known for connecting the unexpected, we dare to bring opposing minds together, and challenge leaders from a variety of fields to come together to create meaningful conversation. Spanning from artificial intelligence, to life as a DJ at 74 years old, the DLD15 topics and panels kept the audience on their toes!
46
47
15
15
Topics & Panels // Content & Media
Topics & Panels // Content & Media
15
Topics & Panels Content & Media Future of Messaging David Marcus, Facebook moderated by Frederic Court, Felix Capital
The Science and Emotion of Content@Scale Samir Arora, Mode, in conversation with Jeff Jarvis, CUNY Center for Entrepreneurial Journalism
Acquiring WhatsApp for $19 billion marked the turning point for Facebook messenger, which is starting to grow in new and unexpected ways.
As technology and social drive big changes in consumer content usage, experts take a look at the top trends in consumers, social, feeds, platforms and the future of distribution.
Diary on the Digital Revolution Hubert Burda, DLD Chairman in conversation with Dominik Wichmann, Journalist
How Digital Content Models Work Kate Lewis, Hearst Digital, Martin Clarke, Mail Online, Lockhart Steele, VOX Media, Peter Barron, Google moderated by Alexandra Suich, The Economist
Publisher Hubert Burda in conversation with journalist Dominik Wichmann discussing Burda’s book, “Diary on the Digital Revolution: Notes from 1990-2015.”.
The panel addressed the challenges and opportunities that come from digital content models and test their validity against their personal and professional experience.
Post Paris Journalism Jeff Jarvis, CUNY Center for Entrepreneurial Journalism, Bruno Patino, France Televisions, Ulrich Reitz, Focus moderated by Jochen Wegner, Zeit Online Four media experts share their views and explore what the Charlie Hebdo tragedy could mean for freedom of speech and media.
Screen Backlash? Lessons from Gutenberg Alix Christie, Author of “Gutenberg's Apprentice” and Journalist, Erik Spiekermann, University of the Arts Bremen moderated by Jeff Jarvis, CUNY Center for Entrepreneurial Journalism Drawing parallels between the Gutenberg workshop and today’s internet startups.
The Video Explosion Kerry Trainor, Vimeo, Lutz Schüler, Unitymedia, Christian Wegner, ProSiebenSat.1 moderated by Viviane Reding, European Parliament
Play the Content Field Shaul Olmert, PlayBuzz Olmert talks about our lack of undivided attention to information, and how that effects content creators making their content engaging enough for the modern consumer.
How European Telcos and cable networks position themselves and build strategic alliances in a world where online subscriptions and streaming are king. 48
49
15
Topics & Panels // Entrepreneurship, Innovation, Investment
Topics & Panels // Entrepreneurship, Innovation, Investment
Entrepreneurship, Innovation, Investment
Entrepreneurship in Europe Nicolas Brusson, Blablacar, Mikkel Svane, Zendesk,
On Entrepreneurship Ben Horowitz, Andreessen Horowitz in conversation with Paul-Bernhard Kallen, Hubert Burda Media
Giuseppe Zocco, Index Ventures moderated by Jennifer Schenker, Informilo
15
This panel tackles the pivotal question European start-ups face when scaling globally: the Valley or staying on the home turf.
Analyzing entrepreneurial issues without offering easy answers.
Rocket: The Sky Is the Limit Oliver Samwer, European Founders Fund in conversation with Stefan Winners, Hubert Burda Media Discussing global expansion, first mover advantages and quick execution, emerging markets, and their potential for digital business.
What Matters Most in Startup Success Bill Gross, Idealab A serial entrepreneur shares his learnings from over the years on how to push your company into success.
Ownership with Passion Klaus Hommels, Lakestar, Thomas von Koch, EQT, Max Levchin, Affirm moderated by David Kirkpatrick, Techonomy
Innovation and Entrepreneurship Lab Rina Onur, Hemen Kiralik, Herman Narula, Improbable, Frank Feulner, AX Semantics, Katharina Kurz, BRLO moderated by Isabell Welpe, TUM, and Simon Levene, Mosaic Ventures
A variety of perspectives - from entrepreneurs and venture investors to private equity and corporates on ownership.
A stunning accumulation of know-how and experience in entrepreneurship and VC.
On Entrepreneurship Joshua Kushner, Thrive Capital in conversation with Arianna Huffington, Huffington Post Exploring what it takes to be an entrepreneur from both ends - investment and entrepreneurship.
50
51
15
Topics & Panels // Entrepreneurship, Innovation, Investment
Topics & Panels // Mobility
15
Mobility
Focus Digital Star Award moderated by Susann Remke, FOCUS
Rethinking Mobility in a Digital World Ian Robertson, BMW Group in conversation with David Rowan, Wired UK
The FOCUS Digital Star Award celebrates its 3rd anniversary. In cooperation with DLD, FOCUS awards the “Digital Innovation Leader” of 2015. The winners were relayr, Kreditech and moovel.
How connectivity helps us create time and enables to rethink mobility in a digital world.
Creative Communities Chad Dickerson, Etsy in conversation with Esther Dyson, HiCCUP
Superpedestrian Assaf Bidermann, MIT MITs Assaf Biderman shares the story of Superpedestrian, the smart electric hybrid that is bringing the bike revolution to the streets.
Chad and Esther discuss the challenges and realities of running a business that creates, serves and depends on a community.
Entrepreneurs Tackling Global Challenges Mikhail Naumov, Digital Genius, Colleen Costello, Vital Vio, Tim Hwang, FiscalNote, William Zhou, Chalk moderated by Alex Fiance, Kairos Society
Uber and Europe: Partnering to Enable City Transformation Travis Kalanick, Uber Q & A by Alina Fichter, Bayerischer Rundfunk
The Kairos Society shows that the next generation is not only focusing on social media applications, but on cuttingedge solutions to major challenges in areas like healthcare, security, and education.
Across the globe from San Francisco, to Barcelona, through Budapest, right up to Stockholm, Uber’s is one of the fastest growing modes of transportation.
Demo Smash Roland Grenke, Dubsmash A demo of the video selfie app Dubsmash; le dernier crie from Berlin.
52
53
15
Topics & Panels // Art, Design, Culture
Topics & Panels // Future of work & Leadership
Art, Design, Culture
15
Future of Work & Leadership
Arts Session Yuri Pattison, Artist, Timur Si-Qin, Artist, Simon Denny, Artist moderated by Hans Ulrich Obrist, Serpentine Galleries
The Second Machine Age: Ideas in Work Andrew McAfee, MIT Sloan School of Management in conversation with Herbert Henzler, Moelis & Company
The interface of technology and art and what it means for the next generation of artists.
Understanding how the current state of automatization allows us to leave the first industrial age and open the door to a new humanism.
Machines & Humanism Chris Boos, Arago in conversation with Matthew Bishop, The Economist
Seismographic Talk Steffi Czerny, DLD Curator in conversation with Hans Ulrich Obrist, Serpentine Galleries
Smart machines have started an unstoppable movement of giving time back to people, and will allow them to work in more creative ways.
A meta conversation about the curation that goes into the Digital Life Design conference.
On Collecting Julia Stoschek, Julia Stoschek Collection
Facing Global Challenges Jakob von Uexk端ll, World Future Council
The curator gives insights into her approach for collecting contemporary art focusing on time based media, visual arts, photography, and installations.
Jakob von Uexk端ll set his focus on serious environmental problems the world is going to face in the next decades and explained, how digital and technical progress could be used for the first move in finding solutions to guarantee a better future.
Performance Isabel Lewis, performance artist & DJ
Future of Work Stewart Butterfield, Slack in conversation with Jochen Wegner, Zeit Online
A performance intermezzo by the amazing Isabel Lewis on social dances as a cultural storage system.
Butterfield reflects on both his past companies and his most recent venture - the collaborative professional tool Slack.
54
55
15
Topics & Panels // Future of work & Leadership // AI, IOT, Robots
Topics & Panels // AI, IOT, Robots
Technology’s Impact on Leadership Salim Ismail, Singularity University, Bas Verhart, THNK, Andrew Goldstein, Deloitte Digital moderated by Amol Sarva, Knotable
Robots & Drones Raffaello D’Andrea, ETH, David Hanson, Hanson Robotics moderated by Keith Boesky, Boesky & Company
Answering the questions of what is the impact of exponential technologies on business and large institutions, how CEO’s and executives learn to think differently, and how large organizations stay innovative.
Presenting the evolution or robotics in the past few decades, where we are currently in the coming machine revolution, and where it is headed.
15
Connect for Change – The HVB Women’s Council Anne Gfrerer, HypoVereinsbank / Unicredit The HVB Women’s Council institutes its own initiatives directed towards female customers, employees and interested members of the public.
AI, IOT, Robots How to Make More Out of Less Reinhard Ploss, Infineon in conversation with Ludwig Siegele, The Economist
Connected Everything Gadi Amit, New Deal Design, Brady Forrest, Highway1, Niall Murphy, Evrything, Roman Friedrich, Strategy&, Lars Hinrichs, Cinco Capital moderated by Mattias Ljungman, Atomico
Reinhard Ploss speaks about how we can tackle the problems of population growth, dwindling fossil energy resources, and climate change through the use of semiconductors and how this technology may hold the key to driving productivity and quality of life.
Influencers from the worlds of design, hard & software, homes, cars, consulting and investment discuss connectivity.
The Intelligence of Things Michael Mendenhall, Flextronics in conversation with David Kirkpatrick, Techonomy A fireside chat on how putting a new kind of intuition into the things we interact with isn’t just about making the devices smarter – it’s about making how we holistically live a lot more intelligent. 56
57
15
Topics & Panels // Markets, Commerce, Consumers
Markets, Commerce, Consumers The New Consumer Thorsten Dirks, Telefonica Deutschland, David Hayes, Tumblr, Rob Tarkoff, Lithium Technologies, Christof Mascher, Allianz SE moderated by Diane Brady, Bloomberg Businessweek It is clear that the consumer is in the driving seat, and this panel explored the implications of that.
Topics & Panels // Markets, Commerce, Consumers
Mobile and Tech in Emerging Markets Anand Chandrasekaran, Airtel, Tayo Oviosu, Pago, Harry Nelis, Accel Partners moderated by Ina Fried, Re/code A reflection of the state of smartphones being beyond everywhere and wearables being ready for serious business.
The Bling and the Click – Digital’s Impact on Luxury Andrea Panconesi, Luisaviaroma, Tracy Yaverbaun, Instagram, Gregor Vogelsang, C3, Scott Galloway, NYU Stern/L2 moderated by Thomas Tochtermann, WEF
Is the CMO the New CTO? Wes Nichols, Marketshare, Lynn Vojvodich, Salesforce, Michael Mendenhall, Flextronics moderated by Eric Hippeau, Lerer Hippeau Ventures With Chief Marketing Officers buying more technology than their colleagues in the traditional Information Technology functions, perhaps the CMO is the new CTO.
Experts in the field of luxury products discuss the current convergence of luxury brands with digital, and give insights into its future implications.
New Beginnings in E-Commerce – A Next Wave of Opportunity? Áslaug Magnúsdottír, Tinker Tailor, Jason Goldberg, HEM, Hakan Bas, Lidyana moderated by Sina Afra, Afra Global 3
The Four Horsemen: Amazon / Apple / Facebook & Google – Who Wins / Loses Scott Galloway, NYU Stern/L2
Data and Business Chris Moody, Twitter, Jane Zavalishina, Yandex Data Factory, Tony Haile, Chartbeat, Werner Vogels, Amazon moderated by Nicholas Carlson, Business Insider
A breakdown of the horserace to be the best and biggest technology company in existence.
How businesses can employ big data to change their processes or improve the ways in which they engage with their customers.
Beyond Cloud and Mobile Dennis Woodside, Dropbox in conversation with Diane Brady, Bloomberg Businessweek A conversation that pondered what philosophies will enable tech companies to succeed in the future.
How new models are creating a new wave of opportunity for eCommerce. 58
15
59
15
Topics & Panels // Markets, Commerce, Consumers
Topics & Panels // European Competitiveness
15
European Competitiveness
New Fashion, New Impulses Donald Schneider, H&M, Edgardo Osorio, Aquazzura, Soraya Darabi, Zady moderated by Annette Weber, InStyle Germany
Entrepreneurship and the European Digital Ecosystem Ed Vaizey, Minister of State for Culture and the Digital Economy, UK, Axelle Lemaire, Minister of State for Digital Affairs, France, Timotheus HĂśttges, Deutsche Telekom moderated by Klaus Hommels, Lakestar
How fashion companies successfully position themselves in the changing and highly competitive multi-channel environment of today.
A group of European politicians and industry leaders discuss at the national and supranational level the challenges for the digital ecosystem in Europe.
Maps & Data David Soloff, Premise Data, David Kenny, The Weather Company, Eric Gundersen, Mapbox moderated by Almar Latour, Wall Street Journal A panel on how the mapping industry is changing fast and how it will affect everything from logistics, food delivery, navigation, and search. European Digital Framework GĂźnther Oettinger, European Commission Q & A by Ulrich Reitz, FOCUS Commissioner Oettinger gives insights into his agenda for the upcoming years to create a thriving digital ecosystem in Europe.
Welcome to Bavaria Ilse Aigner, Bavarian State Minister for Economic Affairs and the Media, Energy and Technology Ilse Aigner opens the discussion on the Bavarian economy: how to maintain and sustain innovation and high technology in the federal state.
60
61
15
Topics & Panels // Science
Topics & Panels // Science
Science
15
Healthcare’s Age of Enlightenment Carina Namih, Helix Nano
The Rosetta Story Andrea Accomazzo, European Space Agency in conversation with Esther Dyson, HiCCup
Carina Namih, shares the vision of a future where true molecular diagnostics and continuous self-monitoring come together to empower the patient.
Head of the Solar and Planetary Missions Division Andrea Accomazzo tells the story of the robotic space probe Rosetta, which performed the first soft landing on a comet and returned data from the surface.
Predicting Pandemics and the Virus Quest Alexander KekulĂŠ, Martin Luther University Halle, Nathan Wolfe, Metabiota
The Future of Food Benjamin Palmer, Barbarian Group, Emilie Baltz, Food Artist, Caleb Harper, MIT, Andras Forgacs, Modern Meadow moderated by Kevin Slavin, MIT
Two of the most prolific epidemic scientists talk about their research.
The discussion addressed issues of sustainable urban farming, closed ecosystems, technology, food supply chains and the broad environmental and humanitarian implications.
Seeing Differently: Filling the Space Between the Real and Digital Beau Lotto, Ripple Lotto speaks about his new messaging app, called Traces, which lets its users leave messages behind at certain geographic locations.
62
63
15
Topics & Panels // Payment/Fintech
Topics & Panels // Music & Entertainment
Payment/FinTech
Music & Entertainment
Shifting Attitudes Max Levchin, Affirm
74 is the new 24 Giorgio Moroder, Music Producer in conversation with Troy Carter, Atom Factory
Levchin explains the brilliance of Affirm by offering an overview of generational and computing platform-driven shifts in consumers’ attitudes towards money, habits, interests, views of morality, capitalism, and sense of “right and wrong.”
15
Troy Carter who lives at the cutting edge of music, interviews the godfather of disco about his trailblazing days of working with Donna Summer, creating the first electronic tracks to hit the world’s ears, and his current work as a DJ and composer at the age of 74.
Mobile Payment – It’s Only the Beginning Markus Braun, Wirecard in conversation with Ina Fried, Re/code
Technology Flips Music Philip Ginthör, Sony Music GSA, Ryan Leslie, DMM, Tom Lovett, Sofar Sounds, Ralph Simon, Mobilium moderated by Troy Carter, Atom Factory
Markus Braun shares his years of expertise in digital payments in a conversation with mobile guru Ina Fried.
Many different perspectives from the music industry talk over the new economic structure of music and the entertainment world.
News in FinTech James Meekings, Funding Circle, Taavet Hinrikus, Transferwise, Joyce Kim, Stellar moderated by Sonali de Rycker, Accel Partners
Ahh This Stuff is Really Fresh Fred Brathwaite aka Fab 5 Freddy, Creator in conversation with Torsten Schmidt, Red Bull Music Academy
This panel puts the spotlight on the most important sectors within financial tech such as payment, messaging, digital currency, lending, big data and bitcoin.
Legendary Fab 5 Freddy walks the audience down his memory lane, a path that paved the way for modern street art.
DLD Music Ryan Leslie, Gabi Holzwarth
64
65
15
Topics & Panels // Debate
Topics & Panels // Debate
DebaTe
15
Ballooning the Interview – Even the Communists Can’t Fight Gravity Peter Hirshberg, Re:imagine Group
Is Technology Making Us Stupid? Luc de Brabandere, Corporate Philosopher An argument that computers are extremely good in deductive reasoning but are not able to be inductive.
The Human Rights Foundation released copies of the film The Interview into North Korea by high altitude balloon, and Hirshberg shows the first footage of North Korean defectors seeing the movie.
Global Citizenship Reid Hoffman, LinkedIn /Greylock, Arianna Huffington, Huffington Post
Secure Your Data Dan Kaufman, DARPA, Peter Hirshberg, Re:imagine Group, Tobias Engel, Hacker
A fireside chat discussing the actual implications of digitalization and tech on business and our daily lives, the importance of loyalty, and telling the good stories.
A presentation of some work at the forefront of privacy and security: the right to be forgotten and expiration dates for data, trust standards, encryption, exchange with trusted recipients only, and more.
The Internet Is Not the Answer Andrew Keen, FutureCast in conversation with Mike Butcher, TechCrunch A sharp analysis of the detrimental effects of the Internet on our psychology, economy, and society.
Insider Wrap-up Nicholas Carlson, Business Insider Nicholas Carlson boils the abundance of ideas and inspiration from DLD down into a condensed 10 minute rapid fire.
66
67
15
Topics & Panels // Inspiration: It’s only the beginning
Inspiration: It’s only the Beginning
Topics & Panels // Inspiration: It’s only the beginning
15
It’s Only the Beginning: The Internet R.I.P. Mikko Hypponen, F-Secure Corporation
It’s Only the Beginning: The Fragility of the Internet Yobie Benjamin, Avegant
Security expert Mikko Hypponen warns about the monster we have created with our connected world.
Benjamin walks us through the birth of the Internet itself, the browser and the dot com boom, it's implosion, the social web, and big data.
It’s Only the Beginning: Communications in an Age of Lost Control Sean Garrett, The Pramana Collective
It’s Only the Beginning: Linda Boland Abraham, Comscore Nirav Tolia, Nextdoor Joe Schoendorf, Accel Partners Albert Wenger, Union Square Ventures
Sean Garrett looks at the ways to succeed at communicating including a focus on transparency, radical truth-telling, and mildly subversive techniques that run counter to the often self-perpetuating media/corporate news creation paradigm.
Linda: The landscape of Digital Media Measurement is changing, the audience is changing - but how does this change the monetization? Devices collecting measurements and data surround us, and Linda explains the challenge of finding what measurements are meaningful.
It’s Only the Beginning: Industry Overview Henry Blodget, Business Insider
Nirav: There are many American neighborhoods in which people don’t know the names of anyone they live next to. Tolia explains how Nextdoor is here to introduce you to your neighbors once again.
Henry Blodget asked his crystal ball about the future of digitalization and business.
Joe: Schoendorf argues that next big thing is building technology to replace labor, and walks us through our technological advances of the past, and how the future is being paved for this huge societal shift in our midst. Albert: Everyone is online, but for Wenger, the internet is not the answer. An impressive overview of why we really are just at the beginning of the developments that will change our ways of life. 68
69
15
Aenne Burda Award
Aenne Burda Award
Aenne Burda Award The trophy, a statue of Pallas Athena is awarded in memory of the late Aenne Burda. As a visionary entrepreneur in postwar Germany, she created a small publishing the world’s largest fashion publishing. With the Aenne Burda Award for Creative Leadership Women are awarded for outstanding entrepreneurial and creative services at DLD since 2006.
Edith Schlaffer received this year’s DLD Aenne Burda Award for Creative Leadership 2015 for her outstanding accomplishments in supporting refugee women. She was given the award by publisher Hubert Burda surrounded by former awardees Arianna Huffington, Viviane Reding, Mitchell Baker and Esther Dyson. 70
71
15
15
Deep Dive
Deep Dive
Deep Dive
Over 160 speakers from around the world shared their insights and innovations on the DLD stage. Both panel and keynote speakers alike acknowledged the great amount of progress humanity has made thus far, but challenged the audience to entertain the idea that this is just the beginning. In 2015 we are just starting to see the enormous potential of the digital world to change our future in ways that only DLD speakers can imagine. The following few pages take a closer look into a selection of exciting topics.
72
73
15
15
Deep Dive
Deep Dive
Future of Work
“F
rom the perspective of a business customer, and from the perspective of everyone who is using software at work (which will be every single person here), it’s a much better world. Software is much cheaper, it’s more powerful, it’s easier to use, it’s simpler to deploy and manage, and I think in every respect it’s better than it once was, with one exception. Nothing works well together.
”
“I
f you can’t communicate what the product is, what the service is, or what the business does in such a way that the person you’re telling it to can then go on and communicate it to someone else, it is very unlikely to be successful.
”
Stewart Butterfield, Slack
“T
he one common thread through those things…was using the internet for what it is best for, which is a platform for human beings to connect.
”
74
75
15
15
Deep Dive
Deep Dive
Machines & Humanism
15
Global Citizenship
“T
here is a huge opportunity by giving this time back to people. Time is the only resource we can not replenish. We are given so much time and once it’s over we’re gone. We have to use that in a better way.
”
“W
e need a lot of new ideas, we need to deal with climate change, we need to deal with that we are getting older, and that our social systems are not really working anymore. We need to deal with a global world where you have immigration, and we also need to deal with the question of do we really need extremism and things like this. This is where we actually need people.
”
“P
eople frequently worry that online disconnects you more because even though you are quote on quote “connected online” you spend more time looking at your devices, less time interacting with people. Perhaps I am an optimist, because I actually think that where online ultimately heads to is facilitating more in person connection, I think that is actually where it will gravitate to.
”
“A
n employee signs up for this finite time, somewhere between two and five years, to have a transformative impact on the company, and a company signs up to having a transformative impact on my career; essentially trading lifetime employment for lifetime employability, and mutual investment.
“T
oday, a lot of people are in their hamster wheel. A lot of us go to their work in the morning, eight hours we work, work, work, work, work, with no purpose whatsoever, go home, and then they’re tired. There is no time left. What is going to happen is that people actually get their time back and rethink what they want to do with this time. And there is lots to do!
”
Reid Hoffman,
”
LinkedIn/Greylock
“I
tend to find both the claim that our current theory of physics is the complete description of the world and a description of ethics and spirituality to be limited. I also find the claim to say a specific religious tradition, a specific book, a specific religious leader, is a source of received truth.
Chris Boos, Arago
76
”
77
15
Deep Dive
Deep Dive
15
The Rosetta Story
“I
mplementing a space project that flies to a comet is not a piece of cake. It’s a project that spans over thirty years.
”
“C
omets and planets do not wait for you, so we had to change our target. In flight we had mechanical problems, where to operate the propulsion system the engines that drive the spacecraft, we’re operating them in a different way. And all this is done by passion, by human beings themselves. There is nobody else who can do it; you cannot plan it in a computer.
”
Andrea Accomazzo, European Space Agency
Esther Dyson, HiCCup
“T
here is a lot of writing now about how people get much more genuine pleasure long term by buying experiences rather than buying things.
”
“W
henever you start a community, the first thing that happens is people join, and the second is they complain.
78
”
Still image from animation of Rosetta arriving at comet 67P/Churyumov-Gerasimenko in August 2014
79
15
15
Ryan Leslie, Artist
80
81
15
Deep Dive
Deep Dive
On Entrepreneurship
“T
he biggest challenge of running one of these companies and of entrepreneurs, is keeping your mind from attacking you when things are going wrong.
”
“T
echnology means from an etymological standpoint, a better way of doing things. So if you are in the business of a better way of doing things, you have to believe that somebody is trying to do things in a better way than you. So if you don’t do it first you’re going to have a problem eventually.
”
Ben Horowitz, Andreessen Horowitz
“C
an you breathe if you do not make this idea come to life? Does your life depend on this company succeeding? That’s a big qualification of somebody who is going to build an important company.
”
82
83
15
15
Deep Dive
Deep Dive
The New Consumer
15
Rethinking Mobility in a Digital World
“T
he car industry is just over 110 years old, but the business model has not really changed for the last 100 years or so.
”
“I
t is definitely about evolution and definitely about revolution.
“W
e need to keep expanding our knowledge and of course be very conscious of what our consumers want. You can look at the smart phone, and you can say, ‘that’s a personal choice for each consumer,’ or you can say, ‘how does that smart phone enhance? How can we enhance the time for the customer to experience the car when they want it?
”
Christof Mascher,
Ian Robertson,
Allianz SE
BMW Group
“T
he digital revolution allows us to provide combined insurance and service offerings to consumers worldwide who could not have afforded them in the past – and I think this is an exciting story.
”
“I
nnovation for us is that we want to improve our value proposition. We want to connect our existing strength with the new digital ecosystems. Our innovation pipeline helps to build the bridge and combine the two.
”
“O
ne of the big challenges for the insurance industry was always to get to a higher frequency of interaction with consumers. The digital age now allows for countless opportunities and frequent touch points including a totally different level of understanding the consumer.
”
84
85
”
15
Deep Dive
Deep Dive
On Entrepreneurship
15
On Entrepreneurship
“I
am personally much more fascinated by the inner space journey. I’m convinced that a lot of the problems we are going to be facing from technology are going to be much more difficult to overcome without a deeper connection with who we truly are.
”
“T
hose of us in the media have done a terrible job on putting the spotlight on the good things happening in the world. We are trying to correct that at the Huffington Post by every year developing more and more resources, more and more journalists, into telling the good stories and treating it as seriously as we are covering the crisis, the beheadings, and the terrorism. Because otherwise, we are not giving our readers and our viewers a full view of reality.
Joshua Kushner, Thrive Capital
”
“A
t the Salseforce conference in San Francisco, they were advertising this new Cloud One that has 99.9% up time. I thought to myself, human beings are not intended to have 99.9% up time. We are actually intended to have downtime. It’s not that God wasn’t as smart as Mark Benioff, it’s just that downtime in human beings is not a bug, it’s a feature.
”
“E
ntrepreneurship has been wildly romanticized by the media, but in reality it’s incredibly difficult to build a business.
”
Arianna Huffington, Huffington Post
“W
e give away free prescription drugs, we give away unlimited telemedicine, we actually pay people to go to the doctor, we pay people to get flu shots, all these things that were kind of seen as wacky and weird. We’ve actually given fitness trackers to every single one of our customers and pay them a dollar a day if they walk over 10,000 steps. It’s about being proactive as opposed to just being reactive.
”
“I
t’s important to ignore when people say things that are nice and I think it’s important to ignore when people say things that are not nice, and just be incredibly focused on what you believe is the ultimate goal.
”
86
87
15
Deep Dive
Deep Dive
Uber and Europe: Partnering to Enable City Transformation
“I
t started out for one hundred of our friends…it just turned out that everyone in our city wanted it. So we opened it up.
”
“Y
”
ou have to be pro innovation in the long run.
“W
e have people in every city we operate in, and the teams that operate Uber in that city are the sons and daughters of that city, so we are part of that community.
”
“Transportation as reliable as running water - for everywhere and for everyone.” “I
f we can find a way to partner up, find a regulatory framework that works for making this a reality, we can promise you 10,000 jobs in four years. And the vision for what that means in six years, or ten years, you are talking about tens of thousands of jobs. You’re talking about reduced congestion, reduced pressure on parking, more efficiency on your existing mass transit options.
Travis Kalanick, Uber
88
89
”
15
15
Deep Dive
Deep Dive
Shifting Attitudes
15
Future of Messaging
Max Levchin, Affirm
“T
he way to go disrupt the financial system at the very core, is you have to go after credit.
”
David Marcus,
“F
or me it feels almost like being at a startup with an unbelievable distribution capability.
”
“Y “T
here is no card lurking in your wallet trying to screw you.
”
“I believe very firmly that you can build the bank of the future with data.” 90
ou used to buy mobile subscription for voice and sms, and now I can guarantee you that 80% of the people wanting to buy a mobile data plan or anything else do it because they want acess to Facebook, to Instagram, to maps, to the world’s knowledge.
”
“T
here are apps that are solidly focused on content creation and then they use messaging apps as a distribution channel, that’s just really good for the ecosystem.
”
91
15
15
Isabel Lewis, Performance Artist & DJ
92
93
15
Deep Dive
Deep Dive
The Second Machine Age: Ideas in Work
15
74 is the new 24
“I
honestly believe in my lifetime we are going to get to an economy that does not need anything like the amount of human labor that it does now.
”
“Making innovators seek permission is a deeply terrible idea.” “S
ome of my colleagues are really worried about the singularity and really worried about what happens when we have super powerful artificial intelligence. Let me tell you something, if things continue on the same trajectory they are on now, the people are going to rise up way before the machines do.
”
Andrew McAfee, MIT Sloan School of Management
Giorgio Moroder, Music Producer
“M
usic I think I am going to continue as long as somebody wants me.
”
“W
e had one or two smaller hits and then one day I had the idea of doing a sexy song, and that was the song Love to Love You, Baby.
”
“I
think I am back into working more or less.
Well, more than less.
94
”
95
15
Deep Dive
Deep Dive
Ownership with Passion
The Intelligence of Things
“W
hen you go in and invest in a company, if you don’t make it personal that’s the first problem.
”
“W
e will back the entrepreneur; we’re going to do whatever we can to make that entrepreneur succeed. But we are also going to tell the entrepreneur you are a legacy way beyond yourself. You need to safeguard who will succeed you. You have a responsibility way beyond yourself.
”
“W
15
e believe there is a missing gap here in Europe for a big big powerhouse that can take a company the whole way up.
”
Michael Mendenhall, Flextronics
Thomas von Koch, EQT
“A
gility is going to be incredibly important as we move through this next iteration of information technology called IoT.
”
“C
ontent and story is still important no matter what form it’s in, and no matter who creates it. People are discerning, and they engage with good content.
”
“A
lot of these technologies in IT now have converged at a moment in time that now allow for a lot of smart connected devices, and I think you’ll see it across every industry. I don’t think there will be an industry that is not touched by it.
”
96
97
15
15
Gabi Holzwarth, Violinist
98
99
15
Deep Dive
Deep Dive
The New Consumer
15
Mobile Payment – It’s Only the Beginning
“I
think we are seeing the trend that internet technology is entering in a lot of areas of the physical world.
”
Markus Braun, Wirecard
Rob Tarkoff, Lithium Technologies
“T
he source of truth for a consumer has changed. It is no longer about what a brand always publishes to me through advertisements. It’s about what do other people like me say, what’s the validation from experts, what’s the validation from people with strong reputation. So the key for a brand, is how do I create that environment where people to share at a large scale.
“T
”
“E
he fascinating element generally about technology companies is you’re permanently, strategically adopting to new developments.
very company has to make a series of decisions. Some will be bad, some will be good, but it’s a lot better than not doing anything.
”
“T
here is latent expertise, latent passion that is out there in your customer base and how do you ignite that? You can professionally try to produce that content…or create the community, find the people on the social networks who are interested and invite them into that conversation, and become a conversation rather than a broadcast.
”
“T
he vision is that you go in the future to a store, you are directly checked into a merchant app. And when you take out a product from a shelf you get directly additional offerings… and then you can directly pay over your smart phone because it links the cash desk app of the merchant with your mobile wallet, and you just leave the store without going to any physical cash desk. And I think this will be of course of course a revolution.
”
”
100
101
15
Deep Dive
Deep Dive
Entrepreneurship and the European Digital Ecosystem
European Digital Framework
“A
t the end of the day, we need a kind of consistent model of how we deal with data.
”
“C
ustomers should not care which kind of infrastructure they are using, they should just have the fastest data that exists, and this requires huge investments.
”
“I’m German so you know the glass is half full.”
Günther Oettinger, European Commission
“W
e have 28 fragmented markets, we have 28 fragmented regulations, 28 data protection rules, 28 regulators. The reality is that the European market is not very attractive for startups, for investors, it is not a level playing field.
”
“I
t is just the beginning. But I am quite optimistic because I think there is momentum, there is a window of opportunity, and we should use this together.
”
Timotheus Höttges, Deutsche Telekom
“W
e, as users, like to get it all, to get all information, to have an open door to all intellectual products. On the other hand if there is no market and there is no legacy, and if there is no balanced relation between all stakeholders there will be no new generation of intellectual producers.
”
102
15
103
15
Old Masters
Old Masters
Old Masters
DLD15 was the 10th DLD conference at our beloved location in the heart of Munich. As part of this anniversary, we did a little clearing up in the cellar of this former baroque city palace. And guess what we found? We discovered some real DLD history, some amazing masterpieces. We thought it would be wise to expand our DLD collection with some new “old masters� from the global DLD community. Take a look at some of our latest additions.
104
105
15
15
Old Masters
Old Masters
Ina Fried
Fab 5 Freddy 108
109
15
15
Old Masters
Old Masters
Viviane Reding
Nicholas Carlson 110
111
15
15
Old Masters
Old Masters
Alix Christie & Ludwig Siegele
David Kirkpatrick
112
113
15
15
Old Masters
Old Masters
Bill Gross
David Soloff
114
115
15
15
Old Masters
Old Masters
Kate Lewis
Henry Blodget
116
117
15
15
Old Masters
Old Masters
Lars Hinrichs
Jong Lee 118
119
15
15
Old Masters
Old Masters
Ralph Simon
Michael Mendenhall
120
121
15
15
Old Masters
Old Masters
Diane Brady
Nirav Tolia
122
123
15
DLD Numbers & Facts
DLD Numbers & Facts
DLD Numbers & Facts
Other
8 %
9 %
Young Professional
10 %
C-Level Executive
Senior Manager
CEO
15 %
18 %
23 % Founder
Countries
1564 36
17 %
Participants
Management Level
Managing Director
15
Facts » Curated audience: ’by invitation only’ participants from the fields of digital, business, politics, science, social, arts & culture
Business Category
» A Hubert Burda Media company, one of Europe’s leading publishing houses & consumer internet companies
Digital
» Hosted and curated by Steffi Czerny
Science Student
» Chaired by Israeli investor Yossi Vardi, publisher Hubert Burda & Burda CEO Paul-Bernhard Kallen
Social Art
Finance
Other
Business
Entertainment
Gender
Education Investors
74 %
Male
26 %
Female we work on it! 124
Life & Health
Politics Media
125
15
15
Media Contacts
Media Contacts
15
MEDIA Contacts
Management Level
212 24 108 10
Journalists and
Attending Media Companies
Moderators from Media Companies from
2015
1,5 bn
Countries
2014
1,4 bn
2009
223 m
2006
59 m 2005
27 m
2012
410 m
2008
Abendzeitung I ARD I Bayerischer Rundfunk I Bilanz I BILD I Bloomberg TV I BUNTE I Buzzfeed I CHIP I Clap I Computerwoche I Deutsche Welle I Deutsche Welle TV I Deutschlandradio I Antenne Düsseldorf I DONNA I dpa I e-commerce Magazin I Edition F I ELLE I Financial Times I Fit for Fun I Focus Money I Focus Karriere I Focus Online I France Télévisions I Frankfurter Allgemeine Sonntagszeitung I Frankfurter Allgemeine Zeitung I Freundin I G! gutjahrs blog I Gründerszene I Haaretz I Handelsblatt I Handelszeitung I DR P1 I heise online I Horizont I Huffington Post Deutschland I Impulse I InStyle I International New York Times I INTERNET WORLD Business I Interview Magazin I Kontakter I Kress Report I Le Journal Du Net I Manager Magazin I Medium Magazin I Meedia I Münchner Merkur I Netzpolitik.org I new business I IlSole24ORE I Playboy I Polityka I Rundfunk Berlin-Brandenburg I Schweiz am Sonntag I Spiegel Online I Der Spiegel I Der Standard I stern I stern.de I Stuttgarter Zeitung I Stylus I Süddeutsche Zeitung I Süddeutsche Zeitung Magazin I süddeutsche.de I TZ I t3n Magazin I The Economist I The Guardian I The Next Web I The Wall Street Journal I Thomson Reuters I turi2 I VDI Nachrichten I Venture TV I Die Welt I Welt am Sonntag I Werben & Verkaufen (W&V) I Wiener Zeitung I WIRED Magazine Deutschland I Wirtschaftsjournalist I WirtschaftsWoche I ZDF I Die Zeit
157 m 2007
105 m
2013
2010
528 m
227 m
Media Partners
2011
270 m 126
127
15
Partnership Options
Thanks to our Partners
Partnership Options
Partner Integration
Admission & Networking
Panel Integration & Agenda Setting
DLD Conference Tickets
Partner Side Event, Lunch or Dinner
Chairmen’s Dinner
Workshop
additional Invitations to networking events
Thanks to our Partners
Branding & Communication
Partner Integration Website, Program, on Location Logo, CV, Speaker Communication
Co-Branded Products & Goodiebag Sponsoring
Lounge on Location DLD Global Event
128
129
15
15
Campus Lecture
Campus Lecture
Campus Lecture This year’s DLD Campus Fireside Chat featured Amazon’s VP and CTO Werner Vogels, and Stefan Winners, Member of the Executive Board at Hubert Burda Media. Vogels, who has been at Amazon for over a decade, discussed his life as an investor, his understanding of leadership and the talent recruitment process at Amazon. To him, Amazon has become one of the most dynamic and innovative companies in the world, and Vogels stated with pride that he would never dream of being anywhere else.
130
131
15
15
Party
Party
Party At DLD we work hard, play hard! After a full day of speakers, panels, and serious discussions, DLD attendees enjoyed a night of partying in the “Haus der Kunst� (House of Art). Guests mingled and danced to the tunes of the band Exclusive and rapper Ryan Leslie.
132
133
15
15
Party
Party
134
135
15
15
Partner Side Events
Partner Side Events
Dropbox Nightcap After the DLD Chairmen’s Dinner, almost 200 DLD friends mixed and mingled at the Dropbox Nightcap, located at the Falk’s Bar in Bayerischer Hof. It was a night filled with fun cocktails and conversation!
Partner Side Events
930 members of the DLD community came together at various Partner Side Events to share business cards, conversation, and great food!
136
137
15
15
Partner Side Events
Partner Side Events
Allianz Lunch
Facebook Cocktail
Allianz’s CIO Ralf Schneider, Head of Group Digital Innovation, Jörg Richtsfeld, and DLD Founder Steffi Czerny brought together over 40 guest to enjoy lunch at the cozy Italian ristorante, Perazzo.
To wrap up the second evening of DLD15, Facebook’s SVP David Marcus, Managing Director Northern Europe and CEEE Martin Ott, and Head of Mobile Partnerships EMEA Julien Lesaicherre hosted a marvelous cocktail reception in The Salon with over 100 DLD friends.
Atomico Breakfast 70 guests came together for a breakfast hosted by Atomico Managing Partner Mattias Ljungman and DLD Founder Steffi Czerny. The vibrant breakfast discussion revolved around Atomico’s latest research on the global spread of billion-dollar companies and the changing technology landscape.
138
139
15
15
Partner Side Events
Partner Side Events
Index Ventures Lunch
Pictet Entrepreneurial Talk
Index Ventures Co-founder Giuseppe Zocco and DLD Founder Steffi Czerny hosted a networking lunch with 80 DLD guests at Restaurant Pageou.
The partners of Pictet invited DLD guests to a “conversation with outstanding entrepreneurs” at Bayerischer Hof’s Dachgarten. ’In conversation with’ is a series of entrepreneur roundtable discussions held by Pictet, bringing together the brightest and best local and international entrepreneurs and investors of today. This conversation about how to manage talent in the networked age included Lars Hinrichs, Founder XING & CEO Cinco, Julia Hohendorf, Partner Heads! Executive Search, and Martin Ott, Managing Director Northern, Central and Eastern Europe, Facebook with an introduction from Yossi Vardi.
The EQT Breakfast Club To kick-off the first conference day, EQT hosted an informal breakfast at Burger & Lobster Bank. During the breakfast, it was announced that Kees Koolen (former CEO of bookings.com), Lars Jörnow (former VP Growth at King.com) and Hjalmar Winbladh (serial Entrepreneur) were joining EQT Partners. The purpose is to strengthen the team and expand the expertise for evaluating potential digital investments and give EQT’s portfolio companies support with digital, disruptive and technological competence.
140
141
15
15
Partner Side Events
Partner Side Events
Telekom Lunch
Accel Partners Dinner
20 guests shared a lunch prior to the official start of DLD15, hosted by Deutsche Telekom CEO Timotheus Höttges and CEO of Hubert Burda Media Dr. Paul-Bernhard Kallen. Guests were invited to reflect on the DLD15 motto “It’s only the beginning …”. We are convinced that this assumption is true - that this is only the beginning. The question is: The beginning of what?
Accel Partners invited 100 of their closest friends including some of DLD’s hottest startups, investors, and VIP’s for drinks, dinner, at an intimate networking evening at Chez Fritz Brasserie.
Pubmatic Breakfast PubMatic’s Global Chief Revenue Officer Rob Jonas, Vice President EMEA John Stoneman, and Country Manager DACH Eric Hall hosted a breakfast at Barista to discuss how Realtime Advertising is changing the Digital Media Industry and learn more from our 2015 PubMatic Outlook.
142
143
15
15
Workshops
Workshops
Workshops
A number of DLD15 participants were given the opportunity to join in on some hands-on activities and thoughtful discussions. Both by creating and conversing, the workshops weared together many ideas about the key combination of digital with design.
144
145
15
15
Workshops
Workshops
Jewelry Workshop
Hublot Watch Academy
Many DLD participants joined co-founder of L2 Think Tank Maureen Mullen for the Watches & Jewelry Digital IQ Workshop. This workshop examined which jewelry and watches brands are winning in an omni-channel environment and provided insight into how to strengthen brands digital presence.
In the age of high-tech, the art of watchmaking upholds mechanic precision, traditional craftsmanship and timeless value. At DLD15 Hublot’s Marketing Manager for Central Europe Kirsten Eichhorn, and Store Manager of Hublot Munich Simone Schmidt hosted a private lesson on how to assemble the many layers of an iconic Hublot watch. DLD guests got the opportunity to work with the real masters of the Swiss watchmaking tradition.
BMW Workshop – RETHINKING MOBILITY The BMW workshop, “Pioneering Mobility” brought together 100 people for a thoughtful discussion on mobility of the future hosted by Head of Design at BMW Benoit Jacob, SVP of Product Line Ulrich Kranz, and Global Director of Brand Management Steven Althaus and WIRED UK’s editor-in-chief, David Rowan.
146
147
15
15
Partner Lounges
Partner Lounges
Partner Lounges
Sometimes there is nothing better than taking a moment to relax. The partner lounges were a place to both take a pause from the excitement of the conference and enjoy the company of others in attendance.
148
149
15
15
Partner Lounges
Partner Lounges
BMW Speakers Lounge
Lufthansa Networking & VIP Lounge
Wirecard Check-In Bar
150
151
15
15
Farewell Lunch
Farewell Lunch
Farewell Lunch
On Tuesday afternoon over 45 members of the DLD community gathered at Schumann’s Bar to raise a glass to another great DLD conference, and to bid farewell as they ventured off to Davos and to their respective homes across the globe.
152
153
15
15
Focus Nightcap
Focus Nightcap
Focus Nightcap
Once again, during the World Economic Forum in Davos, the DLD FOCUS Nightcap brought together leaders and visionaries of today’s world. Publisher Hubert Burda and the Burda Management Board with Paul-Bernhard Kallen, Philipp Welte, Andreas Rittstieg and Stefan Winners and DLD creator Steffi Czerny with FOCUS Editor-in-Chief Ulrich Reitz welcomed around 800 high profile guests at the Steigenberger Belvedere Hotel.
154
155
15
15
Focus Nightcap
Focus Nightcap
Philipp Welte, Kathrin Menges, Carsten Knobel
Jochen Wegner, Oliver Samwer, Hubert Burda Steffi Czerny, Marc Benioff
Thomas de Maizière, Paul-Bernhard Kallen
Hubert Burda, Yossi Vardi
Lakshmi Mittal, Hubert Burda, Ursula von der Leyen, Ariana Huffington, Maria Furtwängler-Burda
156
Jim Breyer, Angela Chao
Martin Blessing, Stefan Winners
157
15
15
Focus Nightcap
Focus Nightcap
Ulrich Reitz
Paul-Bernhard Kallen, Aroon Purie, Hubert Burda, Stephen A. Schwarzman, Yossi Vardi
David Agus
Andrew McAfee, Tatiana Lingos-Webb, Hugh Herr
Thomas Bach, Muhammad Yunus
Wes Nichols
Carsten Spohr, Peter Löscher
158
Joachim Faber, Christine Bortenlänger
Miriam Meckel, Klaus Kleinfeld
159
15
15
Review 2014
Review 2014
DLD Review Throughout the Year 2014
160
161
15
15
Review 2014
Review 2014
15
DLD14 NYC Conference
DLD cities 14 SFO Conference
New York, April 30 – May 01, 2014
San Francisco, June 12, 2014
“WOW!” That was the reaction to our very-first DLD conference in New York City. Held in Frank Gehry’s design-oriented IAC building the event gathered a staggering number of 1000 people. From industry leaders to startups, guests came from Europe, Israel and the US. A Bavarian party that took place at The Standard High Line Hotel was the perfect addition to this wonderful event: The beer garden atmosphere showed the roots of DLD, and gave everyone the opportunity to casually network over a nice cold Bavarian beer. Prost!
What are the latest developments in the intersection of the digital revolution and urbanism? This is exactly what DLD spin-off DLDcities conferences aim to explore. The dynamic events’ latest edition was held in San Francisco at the Fort Mason Center overlooking the spectacular view of the Golden Gate Bridge. The event was sponsored by Siemens and gathered more than 40 speakers and over 200 guests. Topics included the evolution of software and its impact on infrastructure, the urban removal of the economy, civic engagement, creativity, social physics, Internet of Things and VCs. Amongst speakers were Alexander Pentland from the Massachusetts Institute of Technology, Stefan Denig and Sven Scheuble from Siemens, The National Geographic’s star photographer Rick Smolan and many others.
162
163
15
Review 2014
Review 2014
DLD women14 Conference Munich, July 21 – 22, 2014 Over 500 international guests gathered in Munich for the 5th edition of the DLDwomen, a conference dedicated to explore the female perspective on the digital age. In the past years the digital sphere has grown exponentially and tech innovations have been propelling our world forward at an incredible pace. With “Relevance!� as its theme, the DLDwomen14 staged over 80 opinion leaders from different fields to discuss the implications of these rapid developments and to determine what is most important for ourselves as well as for our businesses. The conference featured exciting conversations accompanied by numerous workshops covering hot topics including leadership, coding, branding, mobility and education.
164
165
15
15
DLD Team
DLD Team
Meet the DLD Team!
Heiko Schlot
Alessia Sinzger
t
Melissa von Faber-C
Filip Michalak
astell
Johannes M端ller
Steffi Czerny
Moritz Simmersb
Franziska Deecke
Alexandra Schie
ach
Lukas Kubina
l
Dorothee Stommel
166
Sabine Schm
David Bauer
167
id
15
15
Stay in Touch
Imprint
Stay in Touch
15
Auf Wiedersehen!
Digital Touchpoints
Newsletter Xing
dld.co/mydld Flickr
Imprint Published by Steffi Czerny, DLD Media GmbH Project Management Alessia Sinzger (Head of Production), Melissa von Faber-Castell and Sophia Horowitz (Editorial)
Editorial Team Franziska Deecke, Alexandra Schiel, Heiko Schlott, Lukas Kubina,
Google+
Johannes Müller, Moritz Simmersbach, David Bauer, Sabrina Füssel
Facebook YouTube
Art Direction Christin Schneider Printed by Kastner & Callwey Medien GmbH Copyright DLD Media GmbH, Hubert Burda Media, Arabellastr. 23, 81925 Munich www.dld-conference.com / dld-info@burda.com
Photo Credits Florian Fetzer, Dominik Gigler, Daniel Grund, Hans-Jürgen Staudt, Bodo Vitus,
Dan Taylor (Heisenberg Media), Sabine Brauer, Goran Nitschke (Sabine Brauer Photos), Jan Haas, Robert Schlesinger, Kai-Uwe Wärner (dpa Picture-Alliance), BESA–C. Carreau D imitris Kolyris/iStock/Thinkstock, Donatas Jaraminas/iStock/Thinkstock, imagoRB/iStock/Thinkstock, Inga Dronsutaviciene/iStock/Thinkstock, JanakaMaharageDharmasena/iStock/Thinkstock, limpido/iStock/
Contact
DLD Mail DLD Hotline DLD Press
dld-info@burda.com +49 89 9250 -1111 dldpress@burda.com 168
Thinkstock, MimaCZ/iStock/Thinkstock, tuja66/iStock/Thinkstock, Jelena Djukic/Hemera/Thinkstock, Ovchynnikov Igor/Hemera/Thinkstock
DLD & DLD Media are trademarks of Hubert Burda Media Holding KG. All rights reserved. 169
it’s only the beginning ... 15 book the a Burda platform
it’s only the beginning …
15