Attendee & Exhibitor Prospectors & Verification by Daniel Leibovitch

2015 MARKETING CAMPAIGN ATTENDEE & EXHIBITOR PROSPECTORS & VERIFICATION DIRECT MAIL

Vision Expo West 2015 TABLE OF CONTENTS ATTENDEE E-MAILS

Attendee Prospectors Attendee Programs OPTImum Club Vision Students Social Young Professionals Club Mobile/MYS Pre-Registered Attendees Countdowns On-Site

4 41

EDUCATION E-MAILS

Education Prospectors Education Programs Course Handouts Education Rewards Mobile/MYS Education Track Pushes Pre-Registered Education Countdowns Verifications

78 93

100

EXHIBITOR E-MAILS

112

VISION VOICE E-MAILS

153

DIRECT MAILING

159

Exhibitor Newsletters Exhibitor Prospectors

135 141

ATTENDEE

E-MAILS:

2015 ATTENDEE E-MAIL MARKETING CAMPAIGN ATTENDEE PROSPECTOR E-MAILS Weekly emails to Exhibit Hall priors and future prospects highlighting the Exhibit Hall, special events and announcements, deadlines, reminders, offers and more

Vision Expo West 2015 ATTENDEE PROSPECTOR EMAILS Email 1: Registration is Open - Text Based Deployed: 5/29/2015 (16 weeks out) Subject Line: You asked us to contact you when registration was open…

Email 1: Registration is Open - Image Based Deployed: 5/29/2015 (16 weeks out) Subject Line: 3..2..1..Registration is now open!

Email 1: Registration is Open - Text Based (Resend) Deployed: 6/22/2015 (14 weeks out) Subject Line: Grow your practice and business at Vision Expo West

Email 1: Registration is Open - Image Based (Resend) Deployed: 6/22/2015 (14 weeks out) Subject Line: Don’t miss the industry’s most spectacular event

Email 2: July Fourth Free Registration Deployed: 6/30/2015 (12 weeks out) Subject Line: Wishing You a Happy Fourth of July

Email 3: Visionaries Fashion Focused Deployed: 7/7/2015 (11 weeks out) Subject Line: Be the 1st to bring your customers new trends, brands and products!

Email 3: Visionaries Medical Focused Deployed: 7/7/2015 (11 weeks out) Subject Line: Preview, compare and see what’s essential for your business to grow

Email 4: Travel Deployed: 7/14/2015 (10 weeks out) Subject Line: Grab your seat before it’s gone!

Email 5: Interest Area Fashion Focused Deployed: 7/21/2015 (9 weeks out) Subject Line: First Look: 2016 Fashion Eyewear & Retail Trends

Email 5: Interest Area Medical Focused Deployed: 7/21/2015 (9 weeks out) Subject Line: Comprehensive Clinical and Next-Generation Equipment

Email 5: Interest Area General Deployed: 7/21/2015 (9 weeks out) Subject Line: Five Tech-Focused Must-Do’s at International Vision Expo

Email 6: Early Bird Fashion Focused Deployed: 9/03/2015 (2 weeks out) Subject Line: Early Bird Flash Sale Today Only

Email 12: Interest Area by Job Title - ODs Deployed: 9/03/2015(2 weeks out) Subject Line: Clinical Education + Equipment Demos, Especially for Optometrists

Email 12: Interest Area by Job Title - Opticians Deployed: 9/03/2015(2 weeks out) Subject Line: Business Solutions + Technical Training, Especially for Opticians

Email 12: Interest Area by Job Title - Others Deployed: 9/03/2015(2 weeks out) Subject Line: Join Visionaries in Education, Fashion and Technology

Email 12: Interest Area by Job Title - Practice Managers Deployed: 9/03/2015(2 weeks out) Subject Line: Business Solutions + Training, Especially for Practice Managers

Email 13: Save Time Tiles Deployed: 9/03/2015(2 weeks out) Subject Line: Everybody’s Waiting for You

Email 14: Last Chance - Bordering States Deployed: 9/03/2015(2 weeks out) Subject Line: Register for the Largest Optometric Event Under the Sun

Email 14: Last Chance Locals Nevada Deployed: 9/03/2015(2 weeks out) Subject Line: Register for the Largest Optometric Event Under the Sun

Email 15: One Click Email Deployed: 7/30/2015(8 weeks out) Subject Line: Activate Your Vision Expo West Registration Today!

Email 16: OnPeak Not Reg Deployed: 8/06/2015(6 weeks out) Subject Line: Nearly four football fields full of innovation await you

Email 10: Onsite Registrants Deployed: 9/03/2015 (2 weeks out) Subject Line: %%fullname%%, Your Badge is Waiting

Email 17: Drop Off Email Deployed: 8/19/2015(4 weeks out) Subject Line: Complete your registration… for free

Email 11: Customer Invitation Program Priors Deployed: 9/03/2015 (2 weeks out) Subject Line: We Don’t Want You To Miss Out!

Email 12: Interest Area by Job Title - Frame Buyers Deployed: 9/03/2015 (2 weeks out) Subject Line: Business Solutions + High-Fashion Products, Especially for Frame Buyers

Email 6: Early Bird General Paid Focused Deployed: 9/03/2015 (2 weeks out) Subject Line: Attend International Vision Expo … For Free Email 6: Early Bird General Free Focused Deployed: 9/03/2015 (2 weeks out) Subject Line: Attend International Vision Expo … For Free Email 7: Single Interest Area Fashion Focused Deployed: 9/03/2015 (2 weeks out) Subject Line: 2016 Fashion Preview Email 7: Single Interest Area Medical Focused Deployed: 9/03/2015 (2 weeks out) Subject Line: Sneak Peek: Innovations for your Clinical Practice Email 7: Single Interest Area General Focused Deployed: 9/03/2015 (2 weeks out) Subject Line: Be the First to See Spectacle Lens Innovations Email 8: Newsletter Exhibit Hall Focused Deployed: 7/30/2015 (8 weeks out) Subject Line: Nearly four football fields full of innovation await you Email 8: Newsletter Conference Focused Deployed: 8/06/2015 (6 weeks out) Subject Line: New Learning Experiences for Eyecare Professionals Email 9: Personalized Text Deployed: 8/19/2015 (4 weeks out) Subject Line: %%FullName%%, be our guest – your free badge is ready

Vision Expo West 2015

Email 1: Registration is Open - Text Based Subject Line: You asked us to contact you when registration was openâ&#x20AC;Ś

Email 1: Registration is Open - Image Based Subject Line: 3..2..1..Registration is now open!

ATTENDEE PROSPECTOR

Pre Populated Total Sent: 209 Open Rate: 61.54% Click-Through Rate: 44.2% Registrations: 31

Regular Total Sent: 309 Open Rate: 56.85% Click-Through Rate: 36.2% Registrations: 2

ATTENDEE PROSPECTOR

Free Total Sent: 39,380 Open Rate: 23.70% Click-Through Rate: 3.1% Registrations: 514

Paid Total Sent: 10,463 Open Rate: 15.44% Click-Through Rate: 1.62% Registrations: 3

Vision Expo West 2015

Email 1: Registration is Open - Text Based (Resend) Subject Line: Grow your practice and business at Vision Expo West

Email 1: Registration is Open - Image Based (Resend) Subject Line: Don’t miss the industry’s most spectacular event

ATTENDEE PROSPECTOR

Pre Populated Total Sent: 85 Open Rate: 20.00% Click-Through Rate: 9.41% Registrations: 31

Regular Total Sent: 178 Open Rate: 22.47% Click-Through Rate: 11.24% Registrations: 2

ATTENDEE PROSPECTOR

Free Total Sent: 30,289 Open Rate: 8.46% Click-Through Rate: 1.0% Registrations: 514

Paid Total Sent: 8,894 Open Rate: 5.37% Click-Through Rate: 0.57% Registrations: 3

Vision Expo West 2015

Email 2: July Fourth Free Registration Subject Line: Wishing You a Happy Fourth of July

Email 3: Visionaries Fashion Focused Subject Line: Be the 1st to bring your customers new trends, brands and products!

ATTENDEE PROSPECTOR

Free Total Sent: 43,089 Open Rate: 17.36% Click-Through Rate: 1.04% Registrations: 76

ATTENDEE PROSPECTOR

Free Total Sent: 23,169 Open Rate: 13.54% Click-Through Rate: 1.0% Registrations: 27

Paid Total Sent: 5,807 Open Rate: 13.79% Click-Through Rate: 0.62% Registrations: 0

Vision Expo West 2015

Email 3: Visionaries Medical Focused Subject Line: Preview, compare and see what’s essential for your business to grow

Email 4: Travel Subject Line: Grab your seat before it’s gone!

ATTENDEE PROSPECTOR

Free Total Sent: 3,468 Open Rate: 20.53% Click-Through Rate: 1.10% Registrations: 27

Paid Total Sent: 885 Open Rate: 16.05% Click-Through Rate: 1.24% Registrations: 0

ATTENDEE PROSPECTOR

Free Total Sent: 33,085 Open Rate: 17.84% Click-Through Rate: 1.35% Registrations: 119

Paid Total Sent: 9,122 Open Rate: 12.64% Click-Through Rate: 0.70% Registrations: 1

Vision Expo West 2015

Email 5: Interest Area Fashion Focused Subject Line: First Look: 2016 Fashion Eyewear & Retail Trends

Email 5: Interest Area Medical Focused Subject Line: Comprehensive Clinical and Next-Generation Equipment

ATTENDEE PROSPECTOR

Free Total Sent: 18,740 Open Rate: 21.08% Click-Through Rate: 0.95% Registrations: 15

Paid Total Sent: 2,792 Open Rate: 14.51% Click-Through Rate: 0.90% Registrations: 0

ATTENDEE PROSPECTOR

Free Total Sent: 5,390 Open Rate: 18.07% Click-Through Rate: 0.54% Registrations: 0

Paid Total Sent: 2,133 Open Rate: 17.77% Click-Through Rate: 0.52% Registrations: 0

Vision Expo West 2015

Email 5: Interest Area General Subject Line: Five Tech-Focused Must-Doâ&#x20AC;&#x2122;s at International Vision Expo

Email 6: Early Bird Fashion Focused Subject Line: Early Bird Flash Sale Today Only

ATTENDEE PROSPECTOR

Free Total Sent: 6,084 Open Rate: 14.69% Click-Through Rate: 0.49% Registrations: 2

Paid Total Sent: 2,056 Open Rate: 11.77% Click-Through Rate: 0.49% Registrations: 0

ATTENDEE PROSPECTOR

Free Total Sent: 3,175 Open Rate: 12.47% Click-Through Rate: 1.92% Registrations: 15

Vision Expo West 2015

Email 6: Early Bird General Paid Focused Subject Line: Attend International Vision Expo … For Free

Email 6: Early Bird General Free Focused Subject Line: Attend International Vision Expo … For Free

ATTENDEE PROSPECTOR

Free Total Sent: 15,501 Open Rate: 21.23% Click-Through Rate: 3.06% Registrations: 28

ATTENDEE PROSPECTOR

Free Total Sent: 4,387 Open Rate: 16.07% Click-Through Rate: 2.08% Registrations: 109

Vision Expo West 2015

Email 7: Single Interest Area Fashion Focused Subject Line: 2016 Fashion Preview

Email 7: Single Interest Area Medical Focused Subject Line: Sneak Peek: Innovations for your Clinical Practice

ATTENDEE PROSPECTOR

Free Total Sent: 17,253 Open Rate: 19.94% Click-Through Rate: 1.37% Registrations: 21

Paid Total Sent: 4,243 Open Rate: 13.06% Click-Through Rate: 0.80% Registrations: 0

ATTENDEE PROSPECTOR

Free Total Sent: 6,395 Open Rate: 17.92% Click-Through Rate: 0.75% Registrations: 1

Paid Total Sent: 1,883 Open Rate: 12.85% Click-Through Rate: 0.27% Registrations: 0

Vision Expo West 2015

Email 7: Single Interest Area General Focused Subject Line: Be the First to See Spectacle Lens Innovations

Email 8: Newsletter Exhibit Hall Focused Subject Line: Nearly four football fields full of innovation await you

ATTENDEE PROSPECTOR

Free Total Sent: 8,409 Open Rate: 14.40% Click-Through Rate: 0.69% Registrations: 1

Paid Total Sent: 2,760 Open Rate: 10.58% Click-Through Rate: 0.44% Registrations: 0

ATTENDEE PROSPECTOR

Free Total Sent: 25,785 Open Rate: 17.08% Click-Through Rate: 0.79% Registrations: 35

Paid Total Sent: 6,467 Open Rate: 11.26% Click-Through Rate: 0.22% Registrations: 0

Vision Expo West 2015

Email 8: Newsletter Conference Focused Subject Line: New Learning Experiences for Eyecare Professionals

Email 9: Personalized Text Subject Line: %%FullName%%, be our guest â&#x20AC;&#x201C; your free badge is ready

ATTENDEE PROSPECTOR

Free Total Sent: 6,175 Open Rate: 17.46% Click-Through Rate: 0.49% Registrations: 6

Paid Total Sent: 2,372 Open Rate: 12.86% Click-Through Rate: 0.59% Registrations: 0

ATTENDEE PROSPECTOR

Free Total Sent: 29,356 Open Rate: 20.56% Click-Through Rate: 2.34% Registrations: 187

Vision Expo West 2015

Email 10: Onsite Registrants Subject Line: %%fullname%%, Your Badge is Waiting

Email 11: Customer Invitation Program Priors Subject Line: We Donâ&#x20AC;&#x2122;t Want You To Miss Out!

ATTENDEE PROSPECTOR

Free Total Sent: 638 Open Rate: 27.38% Click-Through Rate: 4.68% Registrations: 11

ATTENDEE PROSPECTOR

Free Total Sent: 363 Open Rate: 18.73% Click-Through Rate: 1.93% Registrations: 0

Vision Expo West 2015

Email 12: Interest Area by Job Title - Frame Buyers Subject Line: Business Solutions + High-Fashion Products, Especially for Frame Buyers

Email 12: Interest Area by Job Title - ODs Subject Line: Clinical Education + Equipment Demos, Especially for Optometrists

ATTENDEE PROSPECTOR

Paid Total Sent: 3,543 Open Rate: 14.90% Click-Through Rate: 0.80% Registrations: 0

ATTENDEE PROSPECTOR

Paid Total Sent: 4,285 Open Rate: 17.90% Click-Through Rate: 0.70% Registrations: 0

Vision Expo West 2015

Email 12: Interest Area by Job Title - Opticians Subject Line: Business Solutions + Technical Training, Especially for Opticians

Email 12: Interest Area by Job Title - Others Subject Line: Join Visionaries in Education, Fashion and Technology

ATTENDEE PROSPECTOR

Paid Total Sent: 3,787 Open Rate: 12.80% Click-Through Rate: 0.60% Registrations: 0

ATTENDEE PROSPECTOR

Paid Total Sent: 5,867 Open Rate: 14.50% Click-Through Rate: 0.70% Registrations: 0

Vision Expo West 2015

Email 12: Interest Area by Job Title - Practice Managers Subject Line: Business Solutions + Training, Especially for Practice Managers

Email 13: Save Time Tiles Subject Line: Everybodyâ&#x20AC;&#x2122;s Waiting for You

ATTENDEE PROSPECTOR

Paid Total Sent: 1,334 Open Rate: 14.30% Click-Through Rate: 1.30% Registrations: 0

ATTENDEE PROSPECTOR

Paid Total Sent: 13,022 Open Rate: 15.90% Click-Through Rate: 0.70% Registrations: 2

Vision Expo West 2015

Email 14: Last Chance Bordering States Subject Line: Register for the Largest Optometric Event Under the Sun

Email 14: Last Chance Locals Nevada Subject Line: Register for the Largest Optometric Event Under the Sun

ATTENDEE PROSPECTOR

Paid Total Sent: 6,416 Open Rate: 12.64% Click-Through Rate: 0.83% Registrations: 0

ATTENDEE PROSPECTOR

Paid Total Sent: 805 Open Rate: 15.66% Click-Through Rate: 1.24% Registrations: 0

Vision Expo West 2015

Email 15: One Click Email Subject Line: Activate Your Vision Expo West Registration Today!

Email 16: OnPeak Not Reg Subject Line: Nearly four football fields full of innovation await you

ATTENDEE PROSPECTOR

Free Total Sent: 212 Open Rate: 55.66% Click-Through Rate: 14.62% Registrations: 9

Free Total Sent: 7,497 Unique Opens/Clicks: 1,677 Registrations: 391

Vision Expo West 2015

ATTENDEE PROSPECTOR

Email 17: Drop Off Email Subject Line: Complete your registration… for free Free Total Sent: 1,474 Open Rate: 40.91% Click-Through Rate: 15.81% Registrations: 128

2015 ATTENDEE E-MAIL MARKETING CAMPAIGN ATTENDEE PROGRAM E-MAILS Club Vision, OPTImum, Students, Social, and the Young Professionals Club

Vision Expo West 2015

ATTENDEE PROGRAM EMAILS Club Vision Email 1 Deployed: 7/08/2015 (11 weeks out) Subject Line: Register Today and Maintain Your Club Vision Status Club Vision Email 2 Deployed: 8/05/2015 (7 weeks out) Subject Line: Your Invitation to Club Vision

Club Vision Email 3 Deployed: 9/02/2015 (2 weeks out) Subject Line: %%FullName%%, here is your exclusive preview to Club Vision Mobile / My Show Email 1 Deployed: 7/31/2015 (8 weeks out) Subject Line: Start planning your onsite experience now Mobile / My Show Email 2 Deployed: 8/27/2015 (3 weeks out) Subject Line: Vision Expo Mobile is Now Live!

Mobile / My Show Email 3 Deployed: 9/09/2015 (1 week out) Subject Line: Optimize Your Time with Vision Expo Mobile OPTImum Program Email 1 Deployed: 7/07/2015 (11 weeks out) Subject Line: %%FullName%%, here is your exclusive preview to Club Vision OPTImum Program Email 2 Deployed: 09/03/2015 (2 weeks out) Subject Line: Your OPTImum benefits at Vision Expo West 2015 Social Email 1 Deployed: 7/10/2015 (11 weeks out) Subject Line: Stay Informed - See What Was Trending in the Vision Community This Week Student Email 1 Deployed: 6/25/2015 (13 weeks out) Subject Line: Experience Vision Expo West for FREE Student Email 2 Deployed: 6/30/2015 (12 weeks out) Subject Line: ª Wishing You a Happy Fourth of July

Students Email 3 Deployed: 8/19/2015 (4 weeks out) Subject Line: Save Money in Vegas during Vision Expo West

Student Email 4 - Job Link Deployed: 8/26/2015 (3 weeks out) Subject Line: Speed Dating (for jobs) at Vision Expo West

Student Email 5 - Pre Show Optometry/Opticians Deployed: 9/15/2015 (1 weeks out) Subject Line: 10 Things You Need to Know. Checklist for Students at Vision Expo West

Student Email 5 - Pre Show Other Students Deployed: 9/15/2015 (1 weeks out) Subject Line: Checklist for Students at Vision Expo West

Young Professionals Club Email 1 Deployed: 6/16/2015 (14 weeks out) Subject Line: New Benefit Announced for YPC Members

Young Professionals Club Email 2 Deployed: 6/25/2015 (13 weeks out) Subject Line: YPC OD Members Benefit at International Vision Expo West

Young Professionals Club Email 3 Deployed: 6/30/2015 (12 weeks out) Subject Line: ª Wishing You a Happy Fourth of July

Young Professionals Club Email 4 Deployed: 7/14/2015 (10 weeks out) Subject Line: Grab your seat before it’s gone!

Young Professionals Club Email 5 Deployed: 8/05/2015 (7 weeks out) Subject Line: Vegas Without Breaking the Bank

Young Professionals Club Email 6 Deployed: 9/15/2015 (1 weeks out) Subject Line: Checklist for YPC Members at Vision Expo West

Visionaries Email 1 Attendee Deployed: 9/24/2015 (0 weeks out) Subject Line: Post or Share a Comment with ECPs in this New Social Community

Vision Expo West 2015

Club Vision Email 1 Subject Line: Register Today and Maintain Your Club Vision Status

Club Vision Email 2 Subject Line: Your Invitation to Club Vision

ATTENDEE PROGRAM EMAILS

Free Total Sent: 1,418 Open Rate: 32.86% Click-Through Rate: 11.43% Registrations: 37

ATTENDEE PROGRAM EMAILS

Free Total Sent: 1,029 Open Rate: 28.77% Click-Through Rate: 8.94% Registrations: 18

Vision Expo West 2015

Club Vision Email 3 Subject Line: %%FullName%%, here is your exclusive preview to Club Vision

Mobile / My Show Email 1 Subject Line: Start planning your onsite experience now

ATTENDEE PROGRAM EMAILS

Free Total Sent: 904 Open Rate: 18.90% Click-Through Rate: 2.30% Registrations: 7

ATTENDEE PROGRAM EMAILS

Total Sent: 4,323 Open Rate: 36.16% Click-Through Rate: 2.78%

Vision Expo West 2015

Mobile / My Show Email 2 Subject Line: Vision Expo Mobile is Now Live!

Mobile / My Show Email 3 Subject Line: Optimize Your Time with Vision Expo Mobile

ATTENDEE PROGRAM EMAILS

My Show Users Total Sent: 497 Open Rate: 48.30% Click-Through Rate: 14.50%

General Total Sent: 5,669 Open Rate: 31.30% Click-Through Rate: 3.30%

ATTENDEE PROGRAM EMAILS

Total Sent: 10,066 Open Rate: 33.75% Click-Through Rate: 3.51%

Vision Expo West 2015

OPTImum Program Email 1 Subject Line: %%FullName%%, here is your exclusive preview to Club Vision

OPTImum Program Email 2 Subject Line: Your OPTImum benefits at Vision Expo West 2015

ATTENDEE PROGRAM EMAILS

Total Sent: 1,332 Open Rate: 27.63% Click-Through Rate: 5.03%

ATTENDEE PROGRAM EMAILS

Total Sent: 425 Open Rate: 50.80% Click-Through Rate: 12.70%

Vision Expo West 2015

Social Email 1 Subject Line: Stay Informed - See What Was Trending in the Vision Community This Week

Student Email 1 Subject Line: Experience Vision Expo West for FREE

ATTENDEE PROGRAM EMAILS

Total Sent: 2,291 Open Rate: 37.84% Click-Through Rate: 3.23%

ATTENDEE PROGRAM EMAILS

Optometry/Opticians Total Sent: 2,644 Open Rate: 20.01% Click-Through Rate: 0.98% Registrations: 1

Other Students Total Sent: 1,355 Open Rate: 12.47% Click-Through Rate: 0.73% Registrations: 0

Vision Expo West 2015

Student Email 2 Subject Line: ÂŞ Wishing You a Happy Fourth of July

Students Email 3 Subject Line: Save Money in Vegas during Vision Expo West

ATTENDEE PROGRAM EMAILS

Optometry/Opticians Total Sent: 2,518 Open Rate: 21.80% Click-Through Rate: 0.64% Registrations: 0

OD Members Total Sent: 3,942 Open Rate: 17.71% Click-Through Rate: 0.63% Registrations: 0

Other Students Total Sent: 1,230 Open Rate: 14.88% Click-Through Rate: 0.89% Registrations: 0

Vision Expo West 2015

Student Email 4 - Job Link Subject Line: Speed Dating (for jobs) at Vision Expo West

Student Email 5 - Pre Show Optometry/Opticians Subject Line: 10 Things You Need to Know. Checklist for Students at Vision Expo West

ATTENDEE PROGRAM EMAILS

Total Sent: 2,156 Open Rate: 22.50% Click-Through Rate: 1.00% Registrations: 0

ATTENDEE PROGRAM EMAILS

Total Sent: 244 Open Rate: 49.11% Click-Through Rate: 7.59%

Vision Expo West 2015

Student Email 5 - Pre Show Other Students Subject Line: Checklist for Students at Vision Expo West

Young Professionals Club Email 1 Subject Line: New Benefit Announced for YPC Members

ATTENDEE PROGRAM EMAILS

Total Sent: 88 Open Rate: 34.09% Click-Through Rate: 4.55%

ATTENDEE PROGRAM EMAILS

Total Sent: 1,062 Open Rate: 48.87% Click-Through Rate: 3.67%

Vision Expo West 2015

Young Professionals Club Email 2 Subject Line: YPC OD Members Benefit at International Vision Expo West

Young Professionals Club Email 3 Subject Line: ÂŞ Wishing You a Happy Fourth of July

ATTENDEE PROGRAM EMAILS

OD Members Total Sent: 1,069 Open Rate: 37.04% Click-Through Rate: 1.78% Registrations: 0

New Dispense Members Total Sent: 43 Open Rate: 53.49% Click-Through Rate: 2.33% Registrations: 0

ATTENDEE PROGRAM EMAILS

OD Members Total Sent: 1,048 Open Rate: 22.14% Click-Through Rate: 1.43% Registrations: 226

New Dispenser Members Total Sent: 43 Open Rate: 44.19% Click-Through Rate: 6.98% Registrations: 15

Vision Expo West 2015

Young Professionals Club Email 4 Subject Line: Grab your seat before itâ&#x20AC;&#x2122;s gone!

Young Professionals Club Email 5 Subject Line: Vegas Without Breaking the Bank

ATTENDEE PROGRAM EMAILS

OD Members Total Sent: 941 Open Rate: 23.91% Click-Through Rate: 0.74% Registrations: 226

New Dispenser Members Total Sent: 22 Open Rate: 50.00% Click-Through Rate:9.09% Registrations: 15

ATTENDEE PROGRAM EMAILS

OD Members Total Sent: 1,086 Open Rate: 36.37% Click-Through Rate: 4.79% Registrations: 226

New Dispenser Members Total Sent: 55 Open Rate: 50.91% Click-Through Rate: 7.27% Registrations: 15

Vision Expo West 2015

Young Professionals Club Email 6 Subject Line: Checklist for YPC Members at Vision Expo West

Visionaries Email 1 Attendee Subject Line: Post or Share a Comment with ECPs in this New Social Community

ATTENDEE PROGRAM EMAILS

Total Sent: 1,214 Open Rate: 35.34% Click-Through Rate: 1.65%

ATTENDEE PROGRAM EMAILS

Total Sent: 54,260 Open Rate: 17.0% Click-Through Rate: 0.5%

2015 ATTENDEE E-MAIL MARKETING CAMPAIGN VERIFICATION E-MAILS

Countdowns and On-site Emails

Vision Expo West 2015 PRE-REGISTERED ATTENDEE EMAILS Countdown Email 1 Deployed: 8/9/2015 (6 weeks out) Subject Line: Countdown to the Show: 6 Weeks Until Vision Expo West

Countdown Email 2 Deployed: 8/14/2015 (5 weeks out) Subject Line: Countdown to the Show: 5 Weeks Until Vision Expo West

Countdown Email 3 Deployed: 8/21/2015 4 weeks out) Subject Line: Countdown to the Show: 4 Weeks Until Vision Expo West

Countdown Email 4 Deployed: 8/28/2015 (3 weeks out) Subject Line: Countdown to the Show: 3 Weeks

Countdown Email 5 Deployed: 9/04/2015 (2 weeks out) Subject Line: Countdown to the Show: 2 Weeks

Countdown Email 6 Deployed: 9/11/2015 (1 week out) Subject Line: Countdown to the Show: Less Than One Week

First Time Attendee Deployed: 9/15/2015 (1 week out) Subject Line: ª Plan Your Show ª Travel Arrangements ª When You Arrive On Site

Onsite Email 1 - All Pre Reg Deployed: 9/16/2015 (0 week out) Subject Line: People are talking about #VisionExpo

Onsite Email 2 - Verified & Non Verified Deployed: 9/17/2015 (0 week out) Subject Line: We’re Ready for Friday, Are You? / We Look Forward to Seeing You Tomorrow

Vision Expo West 2015

Countdown Email 1 Subject Line: Countdown: 6 Weeks Until Vision Expo West

Countdown Email 2 Subject Line: Countdown to the Show: 5 Weeks Until Vision Expo West

PRE-REGISTERED ATTENDEE EMAILS

Total Sent: 3,675 Open Rate: 33.09% Click-Through Rate: 5.28%

PRE-REGISTERED ATTENDEE EMAILS

Total Sent: 3,951 Open Rate: 31.99% Click-Through Rate: 5.44%

Vision Expo West 2015

Countdown Email 3 Subject Line: Countdown to the Show: 4 Weeks Until Vision Expo West

Countdown Email 4 Subject Line: Countdown to the Show: 3 Weeks

Total Sent: 4,627 Open Rate: 30.26% Click-Through Rate: 4.28%

Total Sent: 5,887 Open Rate: 30.70% Click-Through Rate: 4.30%

PRE-REGISTERED ATTENDEE EMAILS

Vision Expo West 2015

Countdown Email 5 Subject Line: Countdown to the Show: 2 Weeks

Countdown Email 6 Subject Line: Countdown to the Show: Less than One Week

Total Sent: 6,376 Open Rate: 30.30% Click-Through Rate: 4.86%

Total Sent: 10,454 Open Rate: 34.11% Click-Through Rate: 4.44%

PRE-REGISTERED ATTENDEE EMAILS

Vision Expo West 2015

First Time Attendee Subject Line: ª Plan Your Show ª Travel Arrangements ª When You Arrive On Site

Onsite Email 1 - All Pre Reg Subject Line: People are talking about #VisionExpo

Total Sent: 5,252 Open Rate: 38.21% Click-Through Rate: 9.22%

Total Sent: 7,474 Open Rate: 31.24% Click-Through Rate: 5.41%

PRE-REGISTERED ATTENDEE EMAILS

Vision Expo West 2015

PRE-REGISTERED ATTENDEE EMAILS

Onsite Email 2 - Verified & Non Verified Subject Line: Weâ&#x20AC;&#x2122;re Ready for Friday, Are You? / We Look Forward to Seeing You Tomorrow Verified Total Sent: 5,765 Open Rate: 35.13% Click-Through Rate: 4.41%

Non Verified Total Sent: 5,758 Open Rate: 33.29% Click-Through Rate: 4.55%

EDUCATION

E-MAILS:

2015 ATTENDEE E-MAIL MARKETING CAMPAIGN EDUCATION PROSPECTOR E-MAILS Weekly newsletters to Education priors and future prospects promoting Education highlights, events, announcements, tips and more

Vision Expo West 2015 EDUCATION PROSPECTOR EMAILS Email 1: Education Registration is Open - ODs Deployed: 6/22/2015(14 weeks out) Subject Line: Education for you and your staff as low as $28 per hour

Email 1: Education Registration is Open - Priors Deployed: 6/22/2015(14 weeks out) Subject Line: Come back and see what’s new

Email 1: Education Registration is Open - PreReg Deployed: 6/22/2015(14 weeks out) Subject Line: Education Registration is Now Live

Email 2: Global Contact Lens Forum Deployed: 7/9/2015 (12 weeks out) Subject Line: Join Us for The Global Contact Lens Forum

Email 3: Ocular Wellness Deployed: 7/16/2015(11 weeks out) Subject Line: New Education You Can’t Afford to Miss

Email 4: Keynote Series Deployed: 7/23/2015(9 weeks out) Subject Line: Keynote Series: Join These Unique Visionaries

Email 5: Education Highlights - ODs Deployed: 7/30/2015(8 weeks out) Subject Line: Education Highlights Selected For You OD Non OD

86 87

Email 6: Education Highlights - ODs Deployed: 8/06/2015(6 weeks out) Subject Line: Featured Education for Every Role OD Non OD

88 89

Email 7: Early Bird - ODs Deployed: 8/19/2015(4 weeks out) Subject Line: %%FullName%%, register now before discounted rates expire! OD Non OD

90 91

Email 8: Kirk Letter Deployed: 9/03/2015(2 weeks out) Subject Line: A Personal Invitation From Dr. Kirk Smick

Vision Expo West 2015

Email 1: Education Registration is Open - ODs Subject Line: Education for you and your staff as low as $28 per hour

Email 1: Education Registration is Open - Priors Subject Line: Come back and see whatâ&#x20AC;&#x2122;s new

EDUCATION PROSPECTOR

Free Total Sent: 1,686 Open Rate: 22.84% Click-Through Rate: 1.72% Registrations: 3

Paid Total Sent: 832 Open Rate: 17.91% Click-Through Rate: 0.24% Registrations: 0

EDUCATION PROSPECTOR

Free Total Sent: 4,864 Open Rate: 23.40% Click-Through Rate: 2.82% Registrations: 2

Paid Total Sent: 2,452 Open Rate: 15.42% Click-Through Rate: 1.22% Registrations: 4

Vision Expo West 2015

Email 1: Education Registration is Open - PreReg Subject Line: Education Registration is Now Live

Email 2: Global Contact Lens Forum Subject Line: Join Us for The Global Contact Lens Forum

EDUCATION PROSPECTOR

Free Total Sent: 10,575 Open Rate: 19.02% Click-Through Rate: 0.81% Registrations: 4

Total Sent: 1,165 Open Rate: 41.80% Click-Through Rate: 14.08%

Paid Total Sent: 3,576 Open Rate: 13.84% Click-Through Rate: 0.67% Registrations: 0

Vision Expo West 2015

Email 3: Ocular Wellness Subject Line: New Education You Canâ&#x20AC;&#x2122;t Afford to Miss

Email 4: Keynote Series Subject Line: Keynote Series: Join These Unique Visionaries

EDUCATION PROSPECTOR

Free Total Sent: 7,424 Open Rate: 18.78% Click-Through Rate: 1.09% Registrations: 4

Paid Total Sent: 2,643 Open Rate: 12.22% Click-Through Rate: 0.64% Registrations: 0

EDUCATION PROSPECTOR

Free Total Sent: 7,633 Open Rate: 18.07% Click-Through Rate: 0.58% Registrations: 0

Paid Total Sent: 2,806 Open Rate: 11.73% Click-Through Rate: 0.50% Registrations: 1

Vision Expo West 2015

Email 5: Education Highlights - ODs Subject Line: Education Highlights Selected For You

Email 5: Education Highlights - Non ODs Subject Line: Education Highlights Selected For You

EDUCATION PROSPECTOR

Free Total Sent: 4,112 Open Rate: 19.94% Click-Through Rate: 0.75% Registrations: 2

Paid Total Sent: 1,237 Open Rate: 12.77% Click-Through Rate: 0.81% Registrations: 0

EDUCATION PROSPECTOR

Free Total Sent: 4,043 Open Rate: 15.63% Click-Through Rate: 0.72% Registrations: 0

Paid Total Sent: 1,541 Open Rate: 11.16% Click-Through Rate: 0.58% Registrations: 0

Vision Expo West 2015

Email 6: Education Highlights - ODs Subject Line: Featured Education for Every Role

Email 6: Education Highlights - Non ODs Subject Line: Featured Education for Every Role

EDUCATION PROSPECTOR

Free Total Sent: 4,010 Open Rate: 18.43% Click-Through Rate: 0.82% Registrations: 0

Paid Total Sent: 1,148 Open Rate: 13.15% Click-Through Rate: 0.44% Registrations: 0

EDUCATION PROSPECTOR

Free Total Sent: 3,096 Open Rate: 15.46% Click-Through Rate: 1.31% Registrations: 3

Paid Total Sent: 1,601 Open Rate: 9.62% Click-Through Rate: 0.69% Registrations: 0

Vision Expo West 2015

Email 7: Early Bird - ODs Subject Line: %%FullName%%, register now before discounted rates expire!

Email 7: Early Bird - Non ODs Subject Line: %%FullName%%, register now before discounted rates expire!

EDUCATION PROSPECTOR

Free Total Sent: 3,897 Open Rate: 21.17% Click-Through Rate: 1.80% Registrations: 2

Paid Total Sent: 1,176 Open Rate: 14.03% Click-Through Rate: 1.28% Registrations: 1

EDUCATION PROSPECTOR

Free Total Sent: 3,542 Open Rate: 16.71% Click-Through Rate: 2.01% Registrations: 3

Paid Total Sent: 1,477 Open Rate: 11.65% Click-Through Rate: 1.02% Registrations: 0

Vision Expo West 2015

EDUCATION PROSPECTOR

Email 8: Kirk Letter Subject Line: A Personal Invitation From Dr. Kirk Smick Free Total Sent: 6,235 Open Rate: 18.50% Click-Through Rate: 0.90% Registrations: 3

2015 ATTENDEE E-MAIL MARKETING CAMPAIGN EDUCATION PROGRAM E-MAILS Course Handouts, Education Rewards, Mobile, Education Track Pushes, and more.

Vision Expo West 2015

EDUCATION PROGRAM EMAILS

Course Handouts Email Subject Line: Course Handsouts Are Now Available

EDUCATION PROGRAM EMAILS Course Handouts Email Deployed: 8/19/2015 (4 weeks out) Subject Line: Course Handsouts Are Now Available

Mobile / My Show Email Deployed: 8/27/2015 (3 weeks out) Subject Line: Vision Expo Mobile is Now Live!

Education Rewards Email 1 Deployed: 7/24/2015 (9 weeks out) Subject Line: Not everyone is getting this emailâ&#x20AC;Ś

Education Rewards Email 2 Deployed: 2/3/2015 (6 weeks out) Subject Line: We Invite You to Participate in Our Education Rewards Program

Ocular Wellness Push Deployed: 7/29/2015 (8 weeks out) Subject Line: Join us for the NEW Ocular Surface Disease and Wellness Symposium

Total Sent: 2,441 Open Rate: 53.87% Click-Through Rate: 15.08%

Vision Expo West 2015

Mobile / My Show Email Subject Line: Vision Expo Mobile is Now Live!

Education Rewards Email 1 Subject Line: Not everyone is getting this emailâ&#x20AC;Ś

Total Sent: 2,757 Open Rate: 41.20% Click-Through Rate: 9.30%

Total Sent: 892 Open Rate: 61.32% Click-Through Rate: 3.14%

EDUCATION PROGRAM EMAILS

Vision Expo West 2015

Education Rewards Email 2 Subject Line: We Invite You to Participate in Our Education Rewards Program

Ocular Wellness Push Subject Line: Join us for the NEW Ocular Surface Disease and Wellness Symposium

Total Sent: 1,293 Open Rate: 39.44% Click-Through Rate: 0.93%

Total Sent: 983 Open Rate: 40.08% Click-Through Rate: 1.93%

EDUCATION PROGRAM EMAILS

2015 ATTENDEE E-MAIL MARKETING CAMPAIGN EDUCATION VERIFICATION E-MAILS Countdowns and Sponsorship Fulfillment (Program Verification)

100

Vision Expo West 2015 PRE-REGISTERED EDUCATION EMAILS Countdown Email 1 Deployed: 8/9/2015 (6 weeks out) Subject Line: Countdown to the Show: 6 Weeks Until Vision Expo West

102

Countdown Email 2 Deployed: 8/14/2015 (5 weeks out) Subject Line: Countdown to the Show: 5 Weeks Until Vision Expo West

103

Countdown Email 3 Deployed: 8/21/2015 (4 weeks out) Subject Line: Countdown to the Show: 4 Weeks Until Vision Expo West

104

Countdown Email 4 Deployed: 8/28/2015 (3 weeks out) Subject Line: Countdown to the Show: 3 Weeks

105

Countdown Email 5 Deployed: 9/04/2015 (2 weeks out) Subject Line: Countdown to the Show: 2 Weeks

106

Countdown Email 6 Deployed: 9/11/2015 (1 week out) Subject Line: Countdown to the Show: Less Than One Week

107

Education Verification Email - Ocular Wellness Deployed: 9/08/2015 (1 week out) Subject Line: A Few Reminders for Your Education Session Next Week!

108

Education Verification Email - Ritz Carlton Deployed: 9/08/2015 (1 week out) Subject Line: A Few Reminders for Your Education Session Next Week!

109

Education Verification Email - GCLF Deployed: 9/10/2015 (1 week out) Subject Line: A Few Reminders for Your Education Session Next Week!

110

Education Verification Email - Medical & Scientific Theater Deployed: 9/14/2015 (1 week out) Subject Line: A Few Reminders for Your Education Sessions Next Week!

111

101

Vision Expo West 2015

Countdown Email 1 Subject Line: Countdown: 6 Weeks Until Vision Expo West

Countdown Email 2 Subject Line: Countdown to the Show: 5 Weeks Until Vision Expo West

Total Sent: 857 Open Rate: 40.49% Click-Through Rate: 4.43%

Total Sent: 1,900 Open Rate: 41.63% Click-Through Rate: 11.11%

PRE-REGISTERED EDUCATION EMAILS

102

PRE-REGISTERED EDUCATION EMAILS

103

Vision Expo West 2015

Countdown Email 3 Subject Line: Countdown to the Show: 4 Weeks Until Vision Expo West

Countdown Email 4 Subject Line: Countdown to the Show: 3 Weeks

Total Sent: 2,657 Open Rate: 38.65% Click-Through Rate: 6.36%

Total Sent: 3,146 Open Rate: 38.40% Click-Through Rate: 6.90%

PRE-REGISTERED EDUCATION EMAILS

104

PRE-REGISTERED EDUCATION EMAILS

105

Vision Expo West 2015

Countdown Email 5 Subject Line: Countdown to the Show: 2 Weeks

Countdown Email 6 Subject Line: Countdown to the Show: Less than One Week

Total Sent: 3,350 Open Rate: 39.25% Click-Through Rate: 9.58%

Total Sent: 10,454 Open Rate: 34.11% Click-Through Rate: 4.44%

PRE-REGISTERED EDUCATION EMAILS

106

PRE-REGISTERED EDUCATION EMAILS

107

Vision Expo West 2015

Education Verification Email - Ocular Wellness Subject Line: A Few Reminders for Your Education Session Next Week!

Education Verification Email - Ritz Carlton Subject Line: A Few Reminders for Your Education Session Next Week!

Total Sent: 258 Open Rate: 58.14% Click-Through Rate: 3.10%

Total Sent: 260 Open Rate: 52.31% Click-Through Rate: 6.15%

PRE-REGISTERED EDUCATION EMAILS

108

PRE-REGISTERED EDUCATION EMAILS

109

Vision Expo West 2015

Education Verification Email - GCLF Subject Line: A Few Reminders for Your Education Session Next Week!

Education Verification Email - Medical & Scientific Theater Subject Line: A Few Reminders for Your Education Sessions Next Week!

Total Sent: 393 Open Rate: 50.36% Click-Through Rate: 4.07%

Total Sent: 357 Open Rate: 54.06% Click-Through Rate: 5.04%

PRE-REGISTERED EDUCATION EMAILS

110

PRE-REGISTERED EDUCATION EMAILS

111

2015 ATTENDEE E-MAIL MARKETING CAMPAIGN EXHIBITOR E-MAILS Space Renewal and Marketing Programs including the Customer Invitation Program, New Product Videos, Exhibitor Webinars and more

EXHIBITOR

E-MAILS:

112

113

Vision Expo West 2015

EXHIBITOR EMAILS Amazon Survey Reminder EM Deployed: 6/3/2015 (15 weeks out) Subject Line: REMINDER: Please share your expectations - Vision Expo West Customer Invitation Program EM Deployed: 6/18/2015 (13 weeks out) Subject Line: Customer Invitation Program is now LIVE! New Product Video EM Deployed: 6/27/2015 (12 weeks out) Subject Line: New mobile way to stand out from the crowd New Exhibitor Webinar - ALL NEW EM Deployed: 7/7/2015 (10 weeks out) Subject Line: Join us for our New Exhibitor Webinar New Exhibitor Webinar - 2-5 Years EM Deployed: 7/7/2015 (10 weeks out) Subject Line: Join us for our New Exhibitor Webinar Dedicated Marketing Programs EM Deployed: 7/14/2015 (9 weeks out) Subject Line: 4 Effective Programs to Market Your Company Mike Annunziato’s Welcome EM Deployed: 7/23/2015 (8 weeks out) Subject Line: Meet your new Account Executive

116

Save the Date - Lenses & Processing Technology/Medical & Scientific EM Deployed: 8/17/2015 (4 weeks out) Subject Line: Space Selection for Vision Expo West 2016

127

117

Save the Date - Galleria EM Deployed: 8/17/2015 (4 weeks out) Subject Line: Space Selection for Vision Expo West 2016

128

118

Amazon Survey Winners EM Deployed: 8/20/2015 (4 weeks out) Subject Line: Congratulations on winning a $10 Amazon Gift Code

129

119

120

121

122

Galleria Package EM Deployed: 7/29/2015 (7 weeks out) Subject Line: Galleria Booth Wall Package Deadline Extended

123

New Product Video & Marketing Programs EM Deployed: 8/1/2015 (7 weeks out) Subject Line: Add Mobile Video to Your Vision Expo Marketing

124

Reminder Galleria Package EM Deployed: 8/5/2015 (6 weeks out) Subject Line: Reminder: Book your booth design and décor

125

Save the Date - Eyewear & Accessories EM Deployed: 8/17/2015 (4 weeks out) Subject Line: Space Selection for Vision Expo West 2016

126

114

Reminder: Save the Date - Eyewear & Accessories EM Deployed: 8/25/2015 (3 weeks out) Subject Line: Space Renewal for Vision Expo West 2016 Reminder: Save the Date - Lenses & Processing Technology/Medical & Scientific EM Deployed: 8/25/2015 (3 weeks out) Subject Line: Space Renewal for Vision Expo West 2016

130 131

Reminder: Save the Date - Galleria EM Deployed: 8/25/2015 (3 weeks out) Subject Line: Space Renewal for Vision Expo West 2016

132

New Exhibitor Party EM Deployed: 9/9/2015 (1 week out) Subject Line: Join us for the party of the year (and you’re the guest of honor)

133

Space Renewal - We Missed You EM Deployed: 9/11/2015 (1 week out) Subject Line: We missed you for Space Renewal

134

Visionaries EM Deployed: 9/24/2015 (0 weeks out) Subject Line: Post or Share a Comment with ECP’s in this New Social Community

135

115

Vision Expo West 2015

Amazon Survey Reminder EM Subject Line: REMINDER: Please share your expectations - Vision Expo West

Customer Invitation Program EM Subject Line: Customer Invitation Program is now LIVE!

Total Sent: 3,816 Open Rate: 25.89% Click-Through Rate: 1.99%

Total Sent: 339 Open Rate: 48.97% Click-Through Rate: 14.45%

EXHIBITOR

116

EXHIBITOR

117

Vision Expo West 2015

New Product Video EM Subject Line: New mobile way to stand out from the crowd

New Exhibitor Webinar - ALL NEW Exhibitors EM Subject Line: Join us for our New Exhibitor Webinar

Total Sent: 245 Open Rate: 42.86% Click-Through Rate: 6.12%

Total Sent: 46 Open Rate: 47.83% Click-Through Rate: 9.00%

EXHIBITOR

118

EXHIBITOR

119

Vision Expo West 2015

New Exhibitor Webinar - 2-5 years EM Subject Line: Join us for our New Exhibitor Webinar

Dedicated Marketing Program EM Subject Line: 4 Effective Programs to Market Your Company

Total Sent: 133 Open Rate: 47.83% Click-Through Rate: 8.40%

Total Sent: 378 Open Rate: 35.45% Click-Through Rate: 6.88%

EXHIBITOR

120

EXHIBITOR

121

Vision Expo West 2015

Mike Annunziatoâ&#x20AC;&#x2122;s Welcome EM Subject Line: Meet your new Account Executive

Galleria Package EM Subject Line: Galleria Booth Wall Package Deadline Extended

Total Sent: 133 Open Rate: 58.65% Click-Through Rate: 1.50%

Total Sent: 63 Open Rate: 58.73% Click-Through Rate: 19.05%

EXHIBITOR

122

EXHIBITOR

123

Vision Expo West 2015

New Product Video & Marketing Programs EM Subject Line: Add Mobile Video to Your Vision Expo Marketing

Reminder Galleria Package EM Subject Line: Reminder: Book your booth design and dĂŠcor

Total Sent: 373 Open Rate: 36.46% Click-Through Rate: 4.29%

Total Sent: 56 Open Rate: 48.21% Click-Through Rate: 10.71%

EXHIBITOR

124

EXHIBITOR

125

Vision Expo West 2015

Save the Date - Eyewear & Accessories EM Subject Line: Space Selection for Vision Expo West 2016

Save the Date - Lenses & Processing Technology/Medical & Scientific EM Subject Line: Space Selection for Vision Expo West 2016

Total Sent: 146 Open Rate: 56.16% Click-Through Rate: 0.00%

Total Sent: 190 Open Rate: 59.47% Click-Through Rate: 0.53%

EXHIBITOR

126

EXHIBITOR

127

Vision Expo West 2015

Save the Date - Galleria EM Subject Line: Space Selection for Vision Expo West 2016

Amazon Survey Winners EM Subject Line: Congratulations on winning a $10 Amazon Gift Code

Total Sent: 63 Open Rate: 50.79% Click-Through Rate: 0.00%

Total Sent: 35 Open Rate: 80.00% Click-Through Rate: 0.00%

EXHIBITOR

128

EXHIBITOR

129

Vision Expo West 2015

Reminder: Save the Date - Eyewear & Accessories EM Subject Line: Reminder: Space Selection for Vision Expo West 2016

Reminder: Save the Date - Lenses & Processing Technology/Medical & Scientific EM Subject Line: Reminder: Space Selection for Vision Expo West 2016

Total Sent: 138 Open Rate: 39.86% Click-Through Rate: 3.62%

Total Sent: 180 Open Rate: 39.44% Click-Through Rate: 5.00%

EXHIBITOR

130

EXHIBITOR

131

Vision Expo West 2015

Reminder: Save the Date - Galleria EM Subject Line: Reminder: Space Selection for Vision Expo West 2016

New Exhibitor Party EM Subject Line: Join us at the party of the year (and youâ&#x20AC;&#x2122;re the guest of honor)

Total Sent: 58 Open Rate: 43.10% Click-Through Rate: 0.00%

Total Sent: 95 Open Rate: 57.29% Click-Through Rate: 12.63%

EXHIBITOR

132

EXHIBITOR

133

Vision Expo West 2015

Space Renewal - We Missed You EM Subject Line: We missed you for Space Renewal

Visionaries EM Subject Line: Post or Share a Comment with ECPâ&#x20AC;&#x2122;s in this New Social Community

Total Sent: 235 Open Rate: 51.06% Click-Through Rate: 0.85%

Total Sent: 2,875 Open Rate: 32.20% Click-Through Rate: 1.70%

EXHIBITOR

134

EXHIBITOR

135

2015 EXHIBITOR E-MAIL MARKETING CAMPAIGN EXHIBITOR NEWSLETTERS Monthly e-newsletters to exhibitors highlighting exhibitor services, upcoming deadlines and marketing programs

136

Vision Expo West 2015 EXHIBITOR NEWSLETTERS June Newsletter Deployed: 6/24/2015 (12 weeks out) Subject Line: Important Exhibitor News - June Issue

138

July Newsletter Deployed: 7/17/2015 (8 weeks out) Subject Line: Important Exhibitor News - July Issue

139

August Newsletter Deployed: 8/13/2015 (5 weeks out) Subject Line: Important Exhibitor News - August Issue September Newsletter Deployed: 9/3/2015 (2 weeks out) Subject Line: Important Exhibitor News - September Issue

137

140 141

Vision Expo West 2015

June Newsletter Subject Line: Important Exhibitor News - June Issue

July Newsletter Subject Line: Important Exhibitor News - July Issue

EXHIBITOR

Stacey (New): Total Sent: 74 Open Rate: 48.65% Click-Through Rate: 9.46%

Kirsten (Returning): Total Sent: 238 Open Rate: 49.16% Click-Through Rate: 8.40%

Stacey (International): Total Sent: 22 Open Rate: 54.55% Click-Through Rate: 9.09%

Stacey (Returning): Total Sent: 60 Open Rate: 46.67% Click-Through Rate: 10.00%

Stacey (Returning): Total Sent: 11 Open Rate: 63.64% Click-Through Rate: 9.09%

Stacey (New): Total Sent: 260 Open Rate: 61.67% Click-Through Rate: 13.33%

Kirsten (Returning, Erin): Total Sent: 241 Open Rate: 40.25% Click-Through Rate: 7.88% Kirsten (Returning, Val): Total Sent: 36 Open Rate: 50.00% Click-Through Rate: 8.33%

138

139

Vision Expo West 2015

August Newsletter Subject Line: Important Exhibitor News - August Issue

September Newsletter Subject Line: Important Exhibitor News - September Issue

Kirsten (Returning, Val): Total Sent: 38 Open Rate: 36.84% Click-Through Rate: 2.63%

Kirsten (Returning, Val): Total Sent: 38 Open Rate: 36.84% Click-Through Rate: 1.00%

Kirsten (Returning, Erin): Total Sent: 331 Open Rate: 48.34% Click-Through Rate: 7.52%

Kirsten (Returning, Erin): Total Sent: 250 Open Rate: 45.20% Click-Through Rate: 10.40%

Stacey (New, Erin): Total Sent: 75 Open Rate: 50.67% Click-Through Rate: 4.00%

Stacey (New, Erin): Total Sent: 60 Open Rate: 58.33% Click-Through Rate: 13.33%

Stacey (International): Total Sent: 22 Open Rate: 36.59% Click-Through Rate: 0.00%

Stacey (New, Val): Total Sent: 6 Open Rate: 33.33% Click-Through Rate: 0.00%

EXHIBITOR

Stacey (International): Total Sent: 20 Open Rate: 30.00% Click-Through Rate: 10.00%

140

141

2015 EXHIBITOR E-MAIL MARKETING CAMPAIGN EXHIBITOR PROSPECTORS Outreach to the Vision Expo West prospect universe with the goal of creating awareness and generating new sales

142

Vision Expo West 2015 PROSPECTOR EMAILS April Open Booth Space - Eyewear & Accessories EM Deployed: 4/15/2015 (22 weeks out) Subject Line: Don’t wait, reserve your space for 2015!

144

April Open Booth Space - Lenses & Processing Technology/Medical & Scientific EM Deployed: 4/15/2015 (22 weeks out) Subject Line: Don’t wait, reserve your space for 2015!

145

Infographic Prospector Deployed: 6/2/2015 (15 weeks out) Subject Line: There’s Still Time to Book Your Space for Vision Expo West

146

July Open Booth Space - Eyewear & Accessories EM Deployed: 7/10/2015 (10 weeks out) Subject Line: Don’t wait, reserve your space for 2015!

147

July Open Booth Space - Galleria EM Deployed: 7/10/2015 (10 weeks out) Subject Line: Don’t wait, reserve your space for 2015!

148

July Open Booth Space - Medical & Scientific/Lenses & Processing Technology EM Deployed: 7/10/2015 (10 weeks out) Subject Line: Don’t wait, reserve your space for 2015!

149

OPTImum TAP EM Deployed: 7/28/2015 (8 weeks out) Subject Line: Reach these Key Buyers and Retailers in September

150

International Infographic EM Deployed: 8/10/2015 (5 weeks out) Subject Line: There’s Still Time to Book Your Space for Vision Expo West

151

Pie Chart Prospector EM Deployed: 9/2/2015 (2 weeks out) Subject Line: 2 weeks until Vision Expo West - There’s still time!

152

SILMO EM Deployed: 9/15/2015 (0 weeks out) Subject Line: Can we connect at SILMO?

153

143

Vision Expo West 2015

April Open Booth Space - Eyewear & Accessories EM Subject Line: Don’t wait, reserve your space for 2015!

April Open Booth Space - Lenses & Processing Technology/Medical & Scientific EM Subject Line: Don’t wait, reserve your space for 2015!

Total Sent: 190 Open Rate: 30.00% Click-Through Rate: 1.05%

Total Sent: 157 Open Rate: 28.03% Click-Through Rate: 0.64%

PROSPECTOR

144

PROSPECTOR

145

Vision Expo West 2015

Infographic Prospector EM Subject Line: There’s Still Time to Book Your Space for Vision Expo West

July Open Booth Space - Eyewear & Accessories EM Subject Line: Don’t wait, reserve your space for 2015!

Total Sent: 655 Open Rate: 25.34% Click-Through Rate: 0.92%

Total Sent: 154 Open Rate: 17.53% Click-Through Rate: 2.60%

PROSPECTOR

146

PROSPECTOR

147

Vision Expo West 2015

July Open Booth Space - Galleria EM Subject Line: Don’t wait, reserve your space for 2015!

June Open Booth Space - Medical & Scientific/Lenses & Processing Technology EM Subject Line: Don’t wait, reserve your space for 2015!

Total Sent: 48 Open Rate: 25.00% Click-Through Rate: 0.00%

Total Sent: 61 Open Rate: 14.75% Click-Through Rate: 0.00%

PROSPECTOR

148

PROSPECTOR

149

Vision Expo West 2015

OPTImum TAP EM Subject Line: Reach these Key Buyers and Retailers in September

International Infographic EM Subject Line: Thereâ&#x20AC;&#x2122;s Still time to Book Your Space for Vision Expo West 2015

Total Sent: 820 Open Rate: 22.68% Click-Through Rate: 0.24%

Total Sent: 159 Open Rate: 28.93% Click-Through Rate: 3.15%

PROSPECTOR

150

PROSPECTOR

151

Vision Expo West 2015

Pie Chart Prospector EM Subject Line: 2 weeks until Vision Expo West - Thereâ&#x20AC;&#x2122;s still time!

SILMO EM Subject Line: Can we connect at SILMO?

Total Sent: 361 Open Rate: 18.28% Click-Through Rate: 0.00%

Total Sent: 621 Open Rate: 50.73% Click-Through Rate: 3.70%

PROSPECTOR

152

PROSPECTOR

153

2015 E-MAIL MARKETING CAMPAIGN VISION VOICE Monthly e-newsletters delivering insight in an easy-to-read format to keep you in-the-know

154

Vision Expo West 2015 VISION VOICE Vision Voice 1 - June Issue Deployed: 6/29/2015 Subject Line: June Issue of the Vision Voice

156

Vision Voice 2 - July Issue Deployed: 7/27/2015 Subject Line: July Issue of the Vision Voice

157

Vision Voice 3 - August Issue Deployed: 8/31/2015 Subject Line: August Issue of the Vision Voice

158

Vision Voice 4 - September Issue Deployed: 9/30/2015 Subject Line: September Issue of the Vision Voice

159

155

Vision Expo West 2015

Total Sent: 49,306 Open Rate: 18.21% Click-Through Rate: 1.36%

Total Sent: 50,058 Open Rate: 18.65% Click-Through Rate: 1.26%

VISION VOICE Vision Voice 1 - June Issue Subject Line: June Issue of the Vision Voice

156

VISION VOICE Vision Voice 2 - July Issue Subject Line: July Issue of the Vision Voice

157

Vision Expo West 2015

Total Sent: 52,258 Open Rate: 18.36% Click-Through Rate: 1.24%

Total Sent: 46,303 Open Rate: 15.15% Click-Through Rate: 0.50%

VISION VOICE Vision Voice 3 - August Issue Subject Line: August Issue of the Vision Voice

158

VISION VOICE Vision Voice 4 - September Issue Subject Line: September Issue of the Vision Voice

159

2015 DIRECT MAIL MARKETING CAMPAIGN

160

Vision Expo West 2015 DIRECT MAIL DM 1 - Save the Date Postcard Mail Date: May 20, 2015

(16 weeks out)

162

DM 2 - Conference Education Brochure Mail Date: July 8, 2015 (9 weeks out)

163

DM 3 - Attendee Prospector Mail Date: July 22, 2015

(7 weeks out)

164

DM 4 - Last Chance Postcard Mail Date: July 29, 2015

(6 weeks out)

165

DM 5 - Pre Show Planner Mail Date: August 13, 2015

(4 weeks out)

166

161

Vision Expo West 2015

DIRECT MAIL DM 1 - Save the Date Postcard FREE Version: Total Printer: 32,500 Total Sent: 21,094 Registrations: 306

DIRECT MAIL DM 2 - Conference Brochure PAID Version: Total Printed: 21,000 Total Sent: 17, 397 Registrations: 7

162

Total Printed: 30,000 Total Sent: 27,356 Registrations: 113

163

Vision Expo West 2015

DIRECT MAIL DM 3 - Attendee Prospector Fashion: Total Printed: 40,000 Total Sent: 26,935 Registrations: 79

DIRECT MAIL DM 4 - Last Chance Postcard

Medical: Total Printed: 50,000 Total Sent: 12,784 Registrations: 41

164

Fashion: Total Printed: 15,000 Total Sent: 15,030 Registrations: 73

Medical: Total Printed: 15,000 Total Sent: 6,263 Registrations: 38

165

Vision Expo West 2015

DIRECT MAIL DM 5 - Pre Show Planner Total Sent: 8,500

166