VISION EXPO WEST 2015 CAMPAIGN MARKETING OVERVIEW
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Vision Expo West 2015 TABLE OF CONTENTS ATTENDEE E-MAILS
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Attendee Prospectors Attendee Programs OPTImum Club Vision Students Social Young Professionals Club Mobile/MYS Pre-Registered Attendees Countdowns On-Site
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66
EDUCATION E-MAILS
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Education Prospectors Education Programs Course Handouts Education Rewards Mobile/MYS Education Track Pushes Pre-Registered Education Countdowns Verifications
78 93
100
EXHIBITOR E-MAILS
112
VISION VOICE E-MAILS
153
DIRECT MAILING
159
Exhibitor Newsletters Exhibitor Prospectors
135 141
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ATTENDEE
E-MAILS:
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2015 ATTENDEE E-MAIL MARKETING CAMPAIGN ATTENDEE PROSPECTOR E-MAILS Weekly emails to Exhibit Hall priors and future prospects highlighting the Exhibit Hall, special events and announcements, deadlines, reminders, offers and more
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Vision Expo West 2015 ATTENDEE PROSPECTOR EMAILS Email 1: Registration is Open - Text Based Deployed: 5/29/2015 (16 weeks out) Subject Line: You asked us to contact you when registration was open…
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Email 1: Registration is Open - Image Based - CSG Deployed: 5/29/2015 (16 weeks out) Subject Line: 3..2..1..Registration is now open!
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Email 1: Registration is Open - Text Based (Resend) Deployed: 6/22/2015 (12 weeks out) Subject Line: Grow your practice and business at Vision Expo West
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Email 1: Registration is Open - Image Based (Resend) - CSG Deployed: 6/22/2015 (12 weeks out) Subject Line: Don’t miss the industry’s most spectacular event
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Email 2: July Fourth Free Registration Deployed: 6/30/2015 (11 weeks out) Subject Line: Wishing You a Happy Fourth of July
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Email 3: Visionaries Fashion Focused Deployed: 7/7/2015 (10 weeks out) Subject Line: Be the 1st to bring your customers new trends, brands and products!
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Email 3: Visionaries Medical Focused Deployed: 7/7/2015 (10 weeks out) Subject Line: Preview, compare and see what’s essential for your business to grow
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Email 4: Travel - CSG Deployed: 7/14/2015 (9 weeks out) Subject Line: Grab your seat before it’s gone!
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Email 5: Interest Area Fashion Focused - CSG Deployed: 7/21/2015 (8 weeks out) Subject Line: First Look: 2016 Fashion Eyewear & Retail Trends
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Email 5: Interest Area Medical Focused - CSG Deployed: 7/21/2015 (8 weeks out) Subject Line: Comprehensive Clinical and Next-Generation Equipment
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Email 5: Interest Area General - CSG Deployed: 7/21/2015 (8 weeks out) Subject Line: Five Tech-Focused Must-Do’s at International Vision Expo
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Email 6: Early Bird Fashion Focused - CSG Deployed: 7/27/2015 (7 weeks out) Subject Line: Early Bird Flash Sale Today Only
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Email 12: Interest Area by Job Title - ODs - CSG Deployed: 8/25/2015 (3 weeks out) Subject Line: Clinical Education + Equipment Demos, Especially for Optometrists
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Email 12: Interest Area by Job Title - Opticians - CSG Deployed: 8/25/2015 (3 weeks out) Subject Line: Business Solutions + Technical Training, Especially for Opticians
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Email 12: Interest Area by Job Title - Others - CSG Deployed: 8/25/2015 (3 weeks out) Subject Line: Join Visionaries in Education, Fashion and Technology
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Email 12: Interest Area by Job Title - Practice Managers - CSG Deployed: 8/25/2015 (3 weeks out) Subject Line: Business Solutions + Training, Especially for Practice Managers
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Email 13: Save Time Tiles - CSG Deployed: 9/01/2015 (2 weeks out) Subject Line: Everybody’s Waiting for You
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Email 14: Last Chance - Bordering States - CSG Deployed: 9/08/2015 (1 week out) Subject Line: Register for the Largest Optometric Event Under the Sun
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Email 14: Last Chance Locals Nevada - CSG Deployed: 9/08/2015 (1 week out) Subject Line: Register for the Largest Optometric Event Under the Sun
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Email 15: One Click Email Deployed: 9/04/2015 (1 week out) Subject Line: Activate Your Vision Expo West Registration Today!
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Email 16: OnPeak Not Reg Deployed: 9/11/2015 (1 week out) Subject Line: Nearly four football fields full of innovation await you
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Email 10: Onsite Registrants Deployed: 8/18/2015 (4 weeks out) Subject Line: %%fullname%%, Your Badge is Waiting
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Email 17: Drop Off Email Deployed: 8/24/2015 (3 weeks out) Subject Line: Complete your registration… for free
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Email 11: Customer Invitation Program Priors Deployed: 8/18/2015 (4 weeks out) Subject Line: We Don’t Want You To Miss Out!
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Email 12: Interest Area by Job Title - Frame Buyers - CSG Deployed: 8/25/2015 (3 weeks out) Subject Line: Business Solutions + High-Fashion Products, Especially for Frame Buyers
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Email 6: Early Bird General Paid Focused - CSG Deployed: 7/272015 (7 weeks out) Subject Line: Attend International Vision Expo … For Free Email 6: Early Bird General Free Focused - CSG Deployed: 7/27/2015 (7 weeks out) Subject Line: Attend International Vision Expo … For Free Email 7: Single Interest Area Fashion Focused - CSG Deployed: 8/4/2015 (6 weeks out) Subject Line: 2016 Fashion Preview Email 7: Single Interest Area Medical Focused - CSG Deployed: 8/4/2015 (6 weeks out) Subject Line: Sneak Peek: Innovations for your Clinical Practice Email 7: Single Interest Area General Focused - CSG Deployed: 8/4/2015 (6 weeks out) Subject Line: Be the First to See Spectacle Lens Innovations Email 8: Newsletter Exhibit Hall Focused - CSG Deployed: 8/13/2015 (5 weeks out) Subject Line: Nearly four football fields full of innovation await you Email 8: Newsletter Conference Focused - CSG Deployed: 8/13/2015 (5 weeks out) Subject Line: New Learning Experiences for Eyecare Professionals Email 9: Personalized Text - CSG Deployed: 8/18/2015 (4 weeks out) Subject Line: %%FullName%%, be our guest – your free badge is ready
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Vision Expo West 2015
Deployed: 5/29/2015
ATTENDEE PROSPECTOR
Vision Expo West 2015
Deployed: 5/29/2015
ATTENDEE PROSPECTOR
Email 1: Registration is Open - Text Based Subject Line: You asked us to contact you when registration was open‌
Email 1: Registration is Open - Image Based - CSG Subject Line: 3..2..1..Registration is now open!
Pre Populated Total Sent: 209 Open Rate: 61.54% Click-Through Rate: 44.2% Registrations: 31
Free Total Sent: 39,380 Open Rate: 23.70% Click-Through Rate: 3.1% Registrations: 514
Regular Total Sent: 309 Open Rate: 56.85% Click-Through Rate: 36.2% Rate: 14.83% Registrations: 2
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Rate: 0.65%
Rate: 1.31%
Paid Total Sent: 10,463 Open Rate: 15.44% Click-Through Rate: 1.62% Registrations: 3
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Rate: 0.03%
Vision Expo West 2015
Deployed: 6/22/2015
ATTENDEE PROSPECTOR
Vision Expo West 2015
Deployed: 6/22/2015
ATTENDEE PROSPECTOR
Email 1: Registration is Open - Text Based (Resend) Subject Line: Grow your practice and business at Vision Expo West
Email 1: Registration is Open - Image Based (Resend) - CSG Subject Line: Don’t miss the industry’s most spectacular event
Pre Populated Total Sent: 85 Open Rate: 20.00% Click-Through Rate: 9.41% Registrations: 31
Free Total Sent: 30,289 Open Rate: 8.46% Click-Through Rate: 1.0% Registrations: 514
Regular Total Sent: 178 Open Rate: 22.47% Click-Through Rate: 11.24% Rate: 36.47% Registrations: 2 Rate: 1.12%
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Paid Total Sent: 8,894 Open Rate: 5.37% Click-Through Rate: 0.57% Rate: 36.47% Registrations: 3
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Rate: 1.12%
Vision Expo West 2015
Deployed: 6/30/2015
ATTENDEE PROSPECTOR
Email 2: July Fourth Free Registration Subject Line: Wishing You a Happy Fourth of July Free Total Sent: 43,089 Open Rate: 17.36% Click-Through Rate: 1.04% Registrations: 76
Vision Expo West 2015
ATTENDEE PROSPECTOR
Email 3: Visionaries Fashion Focused Subject Line: Be the 1st to bring your customers new trends, brands and products! Free Total Sent: 23,169 Open Rate: 13.54% Click-Through Rate: 1.0% Registrations: 27
Rate: 0.18%
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Deployed: 7/7/2015
Rate: 0.12%
Paid Total Sent: 5,807 Open Rate: 13.79% Click-Through Rate: 0.62% Registrations: 0
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Vision Expo West 2015
Deployed: 7/7/2015
ATTENDEE PROSPECTOR
Email 3: Visionaries Medical Focused Subject Line: Preview, compare and see what’s essential for your business to grow Free Total Sent: 3,468 Open Rate: 20.53% Click-Through Rate: 1.10% Registrations: 27
Rate: 0.78%
Paid Total Sent: 885 Open Rate: 16.05% Click-Through Rate: 1.24% Registrations: 0
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Vision Expo West 2015
Deployed: 7/14/2015
ATTENDEE PROSPECTOR
Email 4: Travel - CSG Subject Line: Grab your seat before it’s gone! Free Total Sent: 33,085 Open Rate: 17.84% Click-Through Rate: 1.35% Registrations: 119
Rate: 0.36%
Paid Total Sent: 9,122 Open Rate: 12.64% Click-Through Rate: 0.70% Registrations: 1
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Rate: 0.01%
Vision Expo West 2015
Deployed: 7/21/2015
ATTENDEE PROSPECTOR
Email 5: Interest Area Fashion Focused - CSG Subject Line: First Look: 2016 Fashion Eyewear & Retail Trends Free Total Sent: 18,740 Open Rate: 21.08% Click-Through Rate: 0.95% Registrations: 15
Rate: 0.08%
Paid Total Sent: 2,792 Open Rate: 14.51% Click-Through Rate: 0.90% Registrations: 0
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Vision Expo West 2015
Deployed: 7/21/2015
ATTENDEE PROSPECTOR
Email 5: Interest Area Medical Focused - CSG Subject Line: Comprehensive Clinical and Next-Generation Equipment Free Total Sent: 5,390 Open Rate: 18.07% Click-Through Rate: 0.54% Registrations: 0
Paid Total Sent: 2,133 Open Rate: 17.77% Click-Through Rate: 0.52% Registrations: 0
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Vision Expo West 2015
Deployed: 7/21/2015
ATTENDEE PROSPECTOR
Email 5: Interest Area General - CSG Subject Line: Five Tech-Focused Must-Do’s at International Vision Expo Free Total Sent: 6,084 Open Rate: 14.69% Click-Through Rate: 0.49% Registrations: 2
Rate: 0.03%
Paid Total Sent: 2,056 Open Rate: 11.77% Click-Through Rate: 0.49% Registrations: 0
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Vision Expo West 2015
Deployed: 7/27/2015
ATTENDEE PROSPECTOR
Email 6: Early Bird Fashion Paid Focused - CSG Subject Line: Early Bird Flash Sale Today Only Free Total Sent: 3,175 Open Rate: 12.47% Click-Through Rate: 1.92% Registrations: 15
Rate: 0.47%
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Vision Expo West 2015
Deployed: 7/27/2015
ATTENDEE PROSPECTOR
Vision Expo West 2015
Deployed: 7/27/2015
ATTENDEE PROSPECTOR
Email 6: Early Bird General Paid Focused - CSG Subject Line: Attend International Vision Expo … For Free
Email 6: Early Bird Fashion and General Free Focused - CSG Subject Line: Attend International Vision Expo … For Free
Free Total Sent: 15,501 Open Rate: 21.23% Click-Through Rate: 3.06% Registrations: 28
Free Total Sent: 4,387 Open Rate: 16.07% Click-Through Rate: 2.08% Registrations: 109
Rate: 0.18%
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Rate: 2.48%
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Vision Expo West 2015
Deployed: 8/4/2015
ATTENDEE PROSPECTOR
Vision Expo West 2015
Deployed: 8/4/2015
ATTENDEE PROSPECTOR
Email 7: Single Interest Area Fashion Focused - CSG Subject Line: 2016 Fashion Preview
Email 7: Single Interest Area Medical Focused - CSG Subject Line: Sneak Peek: Innovations for your Clinical Practice
Free Total Sent: 17,253 Open Rate: 19.94% Click-Through Rate: 1.37% Registrations: 21
Free Total Sent: 6,395 Open Rate: 17.92% Click-Through Rate: 0.75% Registrations: 1
Rate: 0.12%
Paid Total Sent: 4,243 Open Rate: 13.06% Click-Through Rate: 0.80% Registrations: 0
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Rate: 0.02%
Paid Total Sent: 1,883 Open Rate: 12.85% Click-Through Rate: 0.27% Registrations: 0
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Vision Expo West 2015
Deployed: 8/4/2015
ATTENDEE PROSPECTOR
Email 7: Single Interest Area General Focused - CSG Subject Line: Be the First to See Spectacle Lens Innovations Free Total Sent: 8,409 Open Rate: 14.40% Click-Through Rate: 0.69% Registrations: 1
Rate: 0.01%
Paid Total Sent: 2,760 Open Rate: 10.58% Click-Through Rate: 0.44% Registrations: 0
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Vision Expo West 2015
Deployed: 8/13/2015
ATTENDEE PROSPECTOR
Email 8: Newsletter Exhibit Hall Focused - CSG Subject Line: Nearly four football fields full of innovation await you Free Total Sent: 25,785 Open Rate: 17.08% Click-Through Rate: 0.79% Registrations: 35
Rate: 0.14%
Paid Total Sent: 6,467 Open Rate: 11.26% Click-Through Rate: 0.22% Registrations: 0
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Vision Expo West 2015
Deployed: 8/13/2015
ATTENDEE PROSPECTOR
Email 8: Newsletter Conference Focused - CSG Subject Line: New Learning Experiences for Eyecare Professionals Free Total Sent: 6,175 Open Rate: 17.46% Click-Through Rate: 0.49% Registrations: 6
Rate: 0.10%
Paid Total Sent: 2,372 Open Rate: 12.86% Click-Through Rate: 0.59% Registrations: 0
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Vision Expo West 2015
Deployed: 8/18/2015
ATTENDEE PROSPECTOR
Email 9: Personalized Text - CSG Subject Line: %%FullName%%, be our guest – your free badge is ready Free Total Sent: 29,356 Open Rate: 20.56% Click-Through Rate: 2.34% Registrations: 187
Rate: 0.64%
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Vision Expo West 2015
Deployed: 8/18/2015
ATTENDEE PROSPECTOR
Email 10: Onsite Registrants Subject Line: %%fullname%%, Your Badge is Waiting Free Total Sent: 638 Open Rate: 27.38% Click-Through Rate: 4.68% Registrations: 11
Vision Expo West 2015
Deployed: 8/18/2015
ATTENDEE PROSPECTOR
Email 11: Customer Invitation Program Priors Subject Line: We Don’t Want You To Miss Out! Free Total Sent: 363 Open Rate: 18.73% Click-Through Rate: 1.93% Registrations: 0
Rate: 1.72%
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Vision Expo West 2015
Deployed: 8/25/2015
ATTENDEE PROSPECTOR
Vision Expo West 2015
Deployed: 8/25/2015
ATTENDEE PROSPECTOR
Email 12: Interest Area by Job Title - Frame Buyers - CSG Subject Line: Business Solutions + High-Fashion Products, Especially for Frame Buyers
Email 12: Interest Area by Job Title - ODs - CSG Subject Line: Clinical Education + Equipment Demos, Especially for Optometrists
Paid Total Sent: 3,543 Open Rate: 14.90% Click-Through Rate: 0.80% Registrations: 1
Paid Total Sent: 4,285 Open Rate: 17.90% Click-Through Rate: 0.70% Registrations: 1
Rate: 0.03%
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Rate: 0.02%
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Vision Expo West 2015
Deployed: 8/25/2015
ATTENDEE PROSPECTOR
Vision Expo West 2015
Deployed: 8/25/2015
ATTENDEE PROSPECTOR
Email 12: Interest Area by Job Title - Opticians - CSG Subject Line: Business Solutions + Technical Training, Especially for Opticians
Email 12: Interest Area by Job Title - Others - CSG Subject Line: Join Visionaries in Education, Fashion and Technology
Paid Total Sent: 3,787 Open Rate: 12.80% Click-Through Rate: 0.60% Registrations: 0
Paid Total Sent: 5,867 Open Rate: 14.50% Click-Through Rate: 0.70% Registrations: 0
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Vision Expo West 2015
Deployed: 8/25/2015
ATTENDEE PROSPECTOR
Email 12: Interest Area by Job Title - Practice Managers - CSG Subject Line: Business Solutions + Training, Especially for Practice Managers Paid Total Sent: 1,334 Open Rate: 14.30% Click-Through Rate: 1.30% Registrations: 0
Vision Expo West 2015
ATTENDEE PROSPECTOR
Email 13: Save Time Tiles - CSG Subject Line: Everybody’s Waiting for You Paid Total Sent: 13,022 Open Rate: 15.90% Click-Through Rate: 0.70% Registrations: 3
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Deployed: 9/01/2015
Rate: 0.02%
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Vision Expo West 2015
Deployed: 9/08/2015
ATTENDEE PROSPECTOR
Email 14: Last Chance Bordering States - CSG Subject Line: Register for the Largest Optometric Event Under the Sun Paid Total Sent: 6,416 Open Rate: 12.64% Click-Through Rate: 0.83% Registrations: 0
Vision Expo West 2015
Deployed: 9/08/2015
ATTENDEE PROSPECTOR
Email 14: Last Chance Locals Nevada - CSG Subject Line: Register for the Largest Optometric Event Under the Sun Paid Total Sent: 805 Open Rate: 15.66% Click-Through Rate: 1.24% Registrations: 0
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Vision Expo West 2015
Deployed: 9/04/2015
ATTENDEE PROSPECTOR
Email 15: One Click Email Subject Line: Activate Your Vision Expo West Registration Today!
Vision Expo West 2015
Deployed: 9/11/2015
ATTENDEE PROSPECTOR
Email 16: OnPeak Not Reg Subject Line: Nearly four football fields full of innovation await you Free Total Sent: 212 Open Rate: 55.66% Click-Through Rate: 14.62% Registrations: 9 Rate: 4.25%
Free Total Sent: 7,497 Unique Opens/Clicks: 1,677 Registrations: 391 Rate: 5.22%
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Vision Expo West 2015
Deployed: 8/24/2015
ATTENDEE PROSPECTOR
Email 17: Drop Off Email Subject Line: Complete your registration‌ for free Free Total Sent: 1,474 Open Rate: 40.91% Click-Through Rate: 15.81% Registrations: 128 Rate: 8.68%
2015 ATTENDEE E-MAIL MARKETING CAMPAIGN ATTENDEE PROGRAM E-MAILS Club Vision, OPTImum, Students, Social, and the Young Professionals Club
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Vision Expo West 2015
Vision Expo West 2015
ATTENDEE PROGRAM EMAILS Club Vision Email 1 Deployed: 7/08/2015 (11 weeks out) Subject Line: Register Today and Maintain Your Club Vision Status Club Vision Email 2 Deployed: 8/05/2015 (7 weeks out) Subject Line: Your Invitation to Club Vision
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Club Vision Email 3 Deployed: 9/02/2015 (2 weeks out) Subject Line: %%FullName%%, here is your exclusive preview to Club Vision Mobile / My Show Email 1 Deployed: 7/31/2015 (8 weeks out) Subject Line: Start planning your onsite experience now Mobile / My Show Email 2 Deployed: 8/27/2015 (3 weeks out) Subject Line: Vision Expo Mobile is Now Live!
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Mobile / My Show Email 3 Deployed: 9/09/2015 (1 week out) Subject Line: Optimize Your Time with Vision Expo Mobile OPTImum Program Email 1 Deployed: 7/07/2015 (11 weeks out) Subject Line: %%FullName%%, here is your exclusive preview to Club Vision OPTImum Program Email 2 Deployed: 09/03/2015 (2 weeks out) Subject Line: Your OPTImum benefits at Vision Expo West 2015 Social Email 1 Deployed: 7/10/2015 (11 weeks out) Subject Line: Stay Informed - See What Was Trending in the Vision Community This Week Student Email 1 Deployed: 6/25/2015 (13 weeks out) Subject Line: Experience Vision Expo West for FREE Student Email 2 Deployed: 6/30/2015 (12 weeks out) Subject Line: © Wishing You a Happy Fourth of July
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Students Email 3 Deployed: 8/19/2015 (4 weeks out) Subject Line: Save Money in Vegas during Vision Expo West
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Student Email 4 - Job Link Deployed: 8/26/2015 (3 weeks out) Subject Line: Speed Dating (for jobs) at Vision Expo West
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Student Email 5 - Pre Show Optometry/Opticians Deployed: 9/15/2015 (1 weeks out) Subject Line: 10 Things You Need to Know. Checklist for Students at Vision Expo West
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Student Email 5 - Pre Show Other Students Deployed: 9/15/2015 (1 weeks out) Subject Line: Checklist for Students at Vision Expo West
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Young Professionals Club Email 1 Deployed: 6/16/2015 (14 weeks out) Subject Line: New Benefit Announced for YPC Members
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Young Professionals Club Email 2 Deployed: 6/25/2015 (13 weeks out) Subject Line: YPC OD Members Benefit at International Vision Expo West
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Young Professionals Club Email 3 Deployed: 6/30/2015 (12 weeks out) Subject Line: © Wishing You a Happy Fourth of July
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Young Professionals Club Email 4 Deployed: 7/14/2015 (10 weeks out) Subject Line: Grab your seat before it’s gone!
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Young Professionals Club Email 5 Deployed: 8/05/2015 (7 weeks out) Subject Line: Vegas Without Breaking the Bank
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Young Professionals Club Email 6 Deployed: 9/15/2015 (1 weeks out) Subject Line: Checklist for YPC Members at Vision Expo West
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Visionaries Email 1 Attendee Deployed: 9/24/2015 (0 weeks out) Subject Line: Post or Share a Comment with ECPs in this New Social Community
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Vision Expo West 2015
Deployed: 7/08/2015
ATTENDEE PROGRAM EMAILS
Club Vision Email 1 Subject Line: Register Today and Maintain Your Club Vision Status Free Total Sent: 1,418 Open Rate: 32.86% Click-Through Rate: 11.43% Registrations: 37 Rate: 2.61%
Vision Expo West 2015
ATTENDEE PROGRAM EMAILS
Club Vision Email 2 Subject Line: Your Invitation to Club Vision Free Total Sent: 1,029 Open Rate: 28.77% Click-Through Rate: 8.94% Registrations: 18
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Deployed: 8/05/2015
Rate: 1.75%
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Vision Expo West 2015
Deployed: 9/02/2015
ATTENDEE PROGRAM EMAILS
Club Vision Email 3 Subject Line: %%FullName%%, here is your exclusive preview to Club Vision Free Total Sent: 904 Open Rate: 18.90% Click-Through Rate: 2.30% Registrations: 7
Vision Expo West 2015
Deployed: 7/31/2015
ATTENDEE PROGRAM EMAILS
Mobile / My Show Email 1 Subject Line: Start planning your onsite experience now Total Sent: 4,323 Open Rate: 36.16% Click-Through Rate: 2.78%
Rate: 0.77%
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Vision Expo West 2015
Deployed: 8/27/2015
ATTENDEE PROGRAM EMAILS
Mobile / My Show Email 2 Subject Line: Vision Expo Mobile is Now Live! My Show Users Total Sent: 497 Open Rate: 48.30% Click-Through Rate: 14.50%
General Total Sent: 5,669 Open Rate: 31.30% Click-Through Rate: 3.30%
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Vision Expo West 2015
Deployed: 9/09/2015
ATTENDEE PROGRAM EMAILS
Mobile / My Show Email 3 Subject Line: Optimize Your Time with Vision Expo Mobile Total Sent: 10,066 Open Rate: 33.75% Click-Through Rate: 3.51%
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Vision Expo West 2015
Deployed: 7/07/2015
ATTENDEE PROGRAM EMAILS
OPTImum Program Email 1 Subject Line: %%FullName%%, here is your exclusive preview to Club Vision Total Sent: 1,332 Open Rate: 27.63% Click-Through Rate: 5.03%
Vision Expo West 2015
Deployed: 9/03/2015
ATTENDEE PROGRAM EMAILS
OPTImum Program Email 2 Subject Line: Your OPTImum benefits at Vision Expo West 2015 Total Sent: 425 Open Rate: 50.80% Click-Through Rate: 12.70%
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Vision Expo West 2015
Deployed: 7/10/2015
ATTENDEE PROGRAM EMAILS
Social Email 1 Subject Line: Stay Informed - See What Was Trending in the Vision Community This Week Total Sent: 2,291 Open Rate: 37.84% Click-Through Rate: 3.23%
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Vision Expo West 2015
Deployed: 6/25/2015
ATTENDEE PROGRAM EMAILS
Student Email 1 Subject Line: Experience Vision Expo West for FREE Optometry/Opticians Total Sent: 2,644 Open Rate: 20.01% Click-Through Rate: 0.98% Registrations: 1
Rate: 0.04%
Other Students Total Sent: 1,355 Open Rate: 12.47% Click-Through Rate: 0.73% Registrations: 0
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Vision Expo West 2015
Deployed: 6/30/2015
ATTENDEE PROGRAM EMAILS
Student Email 2 Subject Line: Š Wishing You a Happy Fourth of July
Vision Expo West 2015
ATTENDEE PROGRAM EMAILS
Students Email 3 Subject Line: Save Money in Vegas during Vision Expo West Optometry/Opticians Total Sent: 2,518 Open Rate: 21.80% Click-Through Rate: 0.64% Registrations: 0
OD Members Total Sent: 3,942 Open Rate: 17.71% Click-Through Rate: 0.63% Registrations: 0
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Deployed: 8/19/2015
Other Students Total Sent: 1,230 Open Rate: 14.88% Click-Through Rate: 0.89% Registrations: 0
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Vision Expo West 2015
Deployed: 8/26/2015
ATTENDEE PROGRAM EMAILS
Student Email 4 - Job Link Subject Line: Speed Dating (for jobs) at Vision Expo West Total Sent: 2,156 Open Rate: 22.50% Click-Through Rate: 1.00% Registrations: 0
Vision Expo West 2015
Deployed: 9/15/2015
ATTENDEE PROGRAM EMAILS
Student Email 5 - Pre Show Optometry/Opticians Subject Line: 10 Things You Need to Know. Checklist for Students at Vision Expo West Total Sent: 244 Open Rate: 49.11% Click-Through Rate: 7.59%
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Vision Expo West 2015
Deployed: 9/15/2015
ATTENDEE PROGRAM EMAILS
Student Email 5 - Pre Show Other Students Subject Line: Checklist for Students at Vision Expo West Total Sent: 88 Open Rate: 34.09% Click-Through Rate: 4.55%
Vision Expo West 2015
Deployed: 6/16/2015
ATTENDEE PROGRAM EMAILS
Young Professionals Club Email 1 Subject Line: New Benefit Announced for YPC Members Total Sent: 1,062 Open Rate: 48.87% Click-Through Rate: 3.67%
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Vision Expo West 2015
Deployed: 6/25/2015
ATTENDEE PROGRAM EMAILS
Young Professionals Club Email 2 Subject Line: YPC OD Members Benefit at International Vision Expo West OD Members Total Sent: 1,069 Open Rate: 37.04% Click-Through Rate: 1.78% Registrations: 0
New Dispense Members Total Sent: 43 Open Rate: 53.49% Click-Through Rate: 2.33% Registrations: 0
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Vision Expo West 2015
Deployed: 6/30/2015
ATTENDEE PROGRAM EMAILS
Young Professionals Club Email 3 Subject Line: Š Wishing You a Happy Fourth of July OD Members Total Sent: 1,048 Open Rate: 22.14% Click-Through Rate: 1.43% Registrations: 226
New Dispenser Members Total Sent: 43 Open Rate: 44.19% Click-Through Rate: 6.98% Rate: 21.56% Registrations: 15
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Rate: 34.88%
Vision Expo West 2015
Deployed: 7/14/2015
ATTENDEE PROGRAM EMAILS
New Dispenser Members Total Sent: 22 Open Rate: 50.00% Click-Through Rate:9.09% Rate: 21.56% Registrations: 15
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Deployed: 8/05/2015
ATTENDEE PROGRAM EMAILS
Young Professionals Club Email 4 Subject Line: Grab your seat before it’s gone! OD Members Total Sent: 941 Open Rate: 23.91% Click-Through Rate: 0.74% Registrations: 226
Vision Expo West 2015
Young Professionals Club Email 5 Subject Line: Vegas Without Breaking the Bank
Rate: 34.88%
OD Members Total Sent: 1,086 Open Rate: 36.37% Click-Through Rate: 4.79% Registrations: 226
New Dispenser Members Total Sent: 55 Open Rate: 50.91% Click-Through Rate: 7.27% Rate: 21.56% Registrations: 15
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Rate: 34.88%
Vision Expo West 2015
Deployed: 9/15/2015
ATTENDEE PROGRAM EMAILS
Young Professionals Club Email 6 Subject Line: Checklist for YPC Members at Vision Expo West Total Sent: 1,214 Open Rate: 35.34% Click-Through Rate: 1.65%
Vision Expo West 2015
Deployed: 9/24/2015
ATTENDEE PROGRAM EMAILS
Visionaries Email 1 Attendee Subject Line: Post or Share a Comment with ECPs in this New Social Community Total Sent: 54,260 Open Rate: 17.0% Click-Through Rate: 0.5%
64
65
2015 ATTENDEE E-MAIL MARKETING CAMPAIGN VERIFICATION E-MAILS
Countdowns and On-site Emails
66
Vision Expo West 2015 PRE-REGISTERED ATTENDEE EMAILS Countdown Email 1 Deployed: 8/7/2015 (6 weeks out) Subject Line: Countdown to the Show: 6 Weeks Until Vision Expo West
68
Countdown Email 2 Deployed: 8/14/2015 (5 weeks out) Subject Line: Countdown to the Show: 5 Weeks Until Vision Expo West
69
Countdown Email 3 Deployed: 8/21/2015 4 weeks out) Subject Line: Countdown to the Show: 4 Weeks Until Vision Expo West
70
Countdown Email 4 Deployed: 8/28/2015 (3 weeks out) Subject Line: Countdown to the Show: 3 Weeks
71
Countdown Email 5 Deployed: 9/04/2015 (2 weeks out) Subject Line: Countdown to the Show: 2 Weeks
72
Countdown Email 6 Deployed: 9/11/2015 (1 week out) Subject Line: Countdown to the Show: Less Than One Week
73
First Time Attendee Deployed: 9/15/2015 (1 week out) Subject Line: © Plan Your Show © Travel Arrangements © When You Arrive On Site
74
Onsite Email 1 - All Pre Reg Deployed: 9/16/2015 (0 week out) Subject Line: People are talking about #VisionExpo
75
Onsite Email 2 - Verified & Non Verified Deployed: 9/17/2015 (0 week out) Subject Line: We’re Ready for Friday, Are You? / We Look Forward to Seeing You Tomorrow
76
67
Vision Expo West 2015
Deployed: 8/07/2015
PRE-REGISTERED ATTENDEE EMAILS
Countdown Email 1 Subject Line: Countdown: 6 Weeks Until Vision Expo West Total Sent: 3,675 Open Rate: 33.09% Click-Through Rate: 5.28%
Vision Expo West 2015
Deployed: 8/14/2015
PRE-REGISTERED ATTENDEE EMAILS
Countdown Email 2 Subject Line: Countdown to the Show: 5 Weeks Until Vision Expo West Total Sent: 3,951 Open Rate: 31.99% Click-Through Rate: 5.44%
68
69
Vision Expo West 2015
Deployed: 8/21/2015
PRE-REGISTERED ATTENDEE EMAILS
Vision Expo West 2015
Deployed: 8/28/2015
PRE-REGISTERED ATTENDEE EMAILS
Countdown Email 3 Subject Line: Countdown to the Show: 4 Weeks Until Vision Expo West
Countdown Email 4 Subject Line: Countdown to the Show: 3 Weeks
Total Sent: 4,627 Open Rate: 30.26% Click-Through Rate: 4.28%
Total Sent: 5,887 Open Rate: 30.70% Click-Through Rate: 4.30%
70
71
Vision Expo West 2015
Deployed: 9/04/2015
PRE-REGISTERED ATTENDEE EMAILS
Vision Expo West 2015
Deployed: 9/11/2015
PRE-REGISTERED ATTENDEE EMAILS
Countdown Email 5 Subject Line: Countdown to the Show: 2 Weeks
Countdown Email 6 Subject Line: Countdown to the Show: Less than One Week
Total Sent: 6,376 Open Rate: 30.30% Click-Through Rate: 4.86%
Total Sent: 10,454 Open Rate: 34.11% Click-Through Rate: 4.44%
72
73
Vision Expo West 2015
Deployed: 9/15/2015
PRE-REGISTERED ATTENDEE EMAILS
Vision Expo West 2015
Deployed: 9/16/2015
PRE-REGISTERED ATTENDEE EMAILS
First Time Attendee Subject Line: © Plan Your Show © Travel Arrangements © When You Arrive On Site
Onsite Email 1 - All Pre Reg Subject Line: People are talking about #VisionExpo
Total Sent: 5,252 Open Rate: 38.21% Click-Through Rate: 9.22%
Total Sent: 7,474 Open Rate: 31.24% Click-Through Rate: 5.41%
74
75
Vision Expo West 2015
Deployed: 9/17/2015
PRE-REGISTERED ATTENDEE EMAILS
Onsite Email 2 - Verified & Non Verified Subject Line: We’re Ready for Friday, Are You? / We Look Forward to Seeing You Tomorrow Verified Total Sent: 5,765 Open Rate: 35.13% Click-Through Rate: 4.41%
Non Verified Total Sent: 5,758 Open Rate: 33.29% Click-Through Rate: 4.55%
EDUCATION
E-MAILS:
76
77
2015 ATTENDEE E-MAIL MARKETING CAMPAIGN EDUCATION PROSPECTOR E-MAILS Weekly newsletters to Education priors and future prospects promoting Education highlights, events, announcements, tips and more
78
Vision Expo West 2015 EDUCATION PROSPECTOR EMAILS Email 1: Education Registration is Open - ODs - CSG Deployed: 6/22/2015 (14 weeks out) Subject Line: Education for you and your staff as low as $28 per hour
80
Email 1: Education Registration is Open - Priors - CSG Deployed: 6/22/2015 (14 weeks out) Subject Line: Come back and see what’s new
81
Email 1: Education Registration is Open - PreReg - CSG Deployed: 6/22/2015 (14 weeks out) Subject Line: Education Registration is Now Live
82
Email 2: Global Contact Lens Forum Deployed: 7/9/2015 (12 weeks out) Subject Line: Join Us for The Global Contact Lens Forum
83
Email 3: Ocular Wellness Deployed: 7/16/2015 (11 weeks out) Subject Line: New Education You Can’t Afford to Miss
84
Email 4: Keynote Series Deployed: 7/23/2015 (9 weeks out) Subject Line: Keynote Series: Join These Unique Visionaries
85
Email 5: Education Highlights - ODs Deployed: 7/30/2015 (8 weeks out) Subject Line: Education Highlights Selected For You OD Non OD
86 87
Email 6: Education Highlights - ODs Deployed: 8/06/2015 (6 weeks out) Subject Line: Featured Education for Every Role OD Non OD
88 89
Email 7: Early Bird - ODs Deployed: 8/19/2015 (4 weeks out) Subject Line: %%FullName%%, register now before discounted rates expire! OD Non OD
90 91
Email 8: Kirk Letter Deployed: 9/03/2015 (2 weeks out) Subject Line: A Personal Invitation From Dr. Kirk Smick
92
79
Vision Expo West 2015
Deployed: 6/22/2015
EDUCATION PROSPECTOR
Vision Expo West 2015
Deployed: 6/22/2015
EDUCATION PROSPECTOR
Email 1: Education Registration is Open - ODs - CSG Subject Line: Education for you and your staff as low as $28 per hour
Email 1: Education Registration is Open - Priors - CSG Subject Line: Come back and see what’s new
Free Total Sent: 1,686 Open Rate: 22.84% Click-Through Rate: 1.72% Registrations: 3
Free Total Sent: 4,864 Open Rate: 23.40% Click-Through Rate: 2.82% Registrations: 2
Rate: 0.18%
Paid Total Sent: 832 Open Rate: 17.91% Click-Through Rate: 0.24% Registrations: 0
80
Rate: 0.04%
Paid Total Sent: 2,452 Open Rate: 15.42% Click-Through Rate: 1.22% Registrations: 4
81
Rate: 0.16%
Vision Expo West 2015
Deployed: 6/22/2015
EDUCATION PROSPECTOR
Email 1: Education Registration is Open - PreReg - CSG Subject Line: Education Registration is Now Live
Vision Expo West 2015
EDUCATION PROSPECTOR
Email 2: Global Contact Lens Forum Subject Line: Join Us for The Global Contact Lens Forum Free Total Sent: 10,575 Open Rate: 19.02% Click-Through Rate: 0.81% Registrations: 4
Total Sent: 1,165 Open Rate: 41.80% Click-Through Rate: 14.08%
82
Deployed: 7/9/2015
Rate: 0.04%
Paid Total Sent: 3,576 Open Rate: 13.84% Click-Through Rate: 0.67% Registrations: 0
83
Vision Expo West 2015
Deployed: 7/16/2015
EDUCATION PROSPECTOR
Email 3: Ocular Wellness Subject Line: New Education You Can’t Afford to Miss Free Total Sent: 7,424 Open Rate: 18.78% Click-Through Rate: 1.09% Registrations: 4
Rate: 0.05%
Paid Total Sent: 2,643 Open Rate: 12.22% Click-Through Rate: 0.64% Registrations: 0
84
Vision Expo West 2015
Deployed: 7/23/2015
EDUCATION PROSPECTOR
Email 4: Keynote Series Subject Line: Keynote Series: Join These Unique Visionaries Free Total Sent: 7,633 Open Rate: 18.07% Click-Through Rate: 0.58% Registrations: 0
Paid Total Sent: 2,806 Open Rate: 11.73% Click-Through Rate: 0.50% Registrations: 1
85
Rate: 0.04%
Vision Expo West 2015
Deployed: 7/30/2015
EDUCATION PROSPECTOR
Email 5: Education Highlights - ODs Subject Line: Education Highlights Selected For You Free Total Sent: 4,112 Open Rate: 19.94% Click-Through Rate: 0.75% Registrations: 2
Rate: 0.05%
Paid Total Sent: 1,237 Open Rate: 12.77% Click-Through Rate: 0.81% Registrations: 0
86
Vision Expo West 2015
Deployed: 7/30/2015
EDUCATION PROSPECTOR
Email 5: Education Highlights - Non ODs Subject Line: Education Highlights Selected For You Free Total Sent: 4,043 Open Rate: 15.63% Click-Through Rate: 0.72% Registrations: 0
Paid Total Sent: 1,541 Open Rate: 11.16% Click-Through Rate: 0.58% Registrations: 0
87
Vision Expo West 2015
Deployed: 8/06/2015
EDUCATION PROSPECTOR
Email 6: Education Highlights - ODs Subject Line: Featured Education for Every Role Free Total Sent: 4,010 Open Rate: 18.43% Click-Through Rate: 0.82% Registrations: 0
Paid Total Sent: 1,148 Open Rate: 13.15% Click-Through Rate: 0.44% Registrations: 0
88
Vision Expo West 2015
Deployed: 8/06/2015
EDUCATION PROSPECTOR
Email 6: Education Highlights - Non ODs Subject Line: Featured Education for Every Role Free Total Sent: 3,096 Open Rate: 15.46% Click-Through Rate: 1.31% Registrations: 3
Rate: 0.10%
Paid Total Sent: 1,601 Open Rate: 9.62% Click-Through Rate: 0.69% Registrations: 0
89
Vision Expo West 2015
Deployed: 8/19/2015
EDUCATION PROSPECTOR
Email 7: Early Bird - ODs Subject Line: %%FullName%%, register now before discounted rates expire! Free Total Sent: 3,897 Open Rate: 21.17% Click-Through Rate: 1.80% Registrations: 2
Rate: 0.18%
Paid Total Sent: 1,176 Open Rate: 14.03% Click-Through Rate: 1.28% Registrations: 1
90
Rate: 0.09%
Vision Expo West 2015
Deployed: 8/19/2015
EDUCATION PROSPECTOR
Email 7: Early Bird - Non ODs Subject Line: %%FullName%%, register now before discounted rates expire! Free Total Sent: 3,542 Open Rate: 16.71% Click-Through Rate: 2.01% Registrations: 3
Rate: 0.08%
Paid Total Sent: 1,477 Open Rate: 11.65% Click-Through Rate: 1.02% Registrations: 0
91
Vision Expo West 2015
Deployed: 9/03/2015
EDUCATION PROSPECTOR
Email 8: Kirk Letter Subject Line: A Personal Invitation From Dr. Kirk Smick Free Total Sent: 6,235 Open Rate: 18.50% Click-Through Rate: 0.90% Registrations: 3
2015 ATTENDEE E-MAIL MARKETING CAMPAIGN EDUCATION PROGRAM E-MAILS
Rate: 0.05%
Course Handouts, Education Rewards, Mobile, Education Track Pushes, and more.
92
93
Vision Expo West 2015
Vision Expo West 2015
Deployed: 8/19/2015
EDUCATION PROGRAM EMAILS
Course Handouts Email Subject Line: Course Handsouts Are Now Available
EDUCATION PROGRAM EMAILS Course Handouts Email Deployed: 8/19/2015 (4 weeks out) Subject Line: Course Handsouts Are Now Available
95
Mobile / My Show Email Deployed: 8/27/2015 (3 weeks out) Subject Line: Vision Expo Mobile is Now Live!
96
Education Rewards Email 1 Deployed: 7/24/2015 (9 weeks out) Subject Line: Not everyone is getting this email‌
97
Education Rewards Email 2 Deployed: 8/04/2015 (7 weeks out) Subject Line: We Invite You to Participate in Our Education Rewards Program
98
Ocular Wellness Push Deployed: 7/29/2015 (8 weeks out) Subject Line: Join us for the NEW Ocular Surface Disease and Wellness Symposium
99
94
Total Sent: 2,441 Open Rate: 53.87% Click-Through Rate: 15.08%
95
Vision Expo West 2015
Deployed: 8/27/2015
EDUCATION PROGRAM EMAILS
Vision Expo West 2015
Deployed: 7/24/2015
EDUCATION PROGRAM EMAILS
Mobile / My Show Email Subject Line: Vision Expo Mobile is Now Live!
Education Rewards Email 1 Subject Line: Not everyone is getting this email‌
Total Sent: 2,757 Open Rate: 41.20% Click-Through Rate: 9.30%
Total Sent: 892 Open Rate: 61.32% Click-Through Rate: 3.14%
96
97
Vision Expo West 2015
Deployed: 8/04/2015
EDUCATION PROGRAM EMAILS
Vision Expo West 2015
Deployed: 7/29/2015
EDUCATION PROGRAM EMAILS
Education Rewards Email 2 Subject Line: We Invite You to Participate in Our Education Rewards Program
Ocular Wellness Push Subject Line: Join us for the NEW Ocular Surface Disease and Wellness Symposium
Total Sent: 1,293 Open Rate: 39.44% Click-Through Rate: 0.93%
Total Sent: 983 Open Rate: 40.08% Click-Through Rate: 1.93%
98
99
2015 ATTENDEE E-MAIL MARKETING CAMPAIGN EDUCATION VERIFICATION E-MAILS Countdowns and Sponsorship Fulfillment (Program Verification)
100
Vision Expo West 2015 PRE-REGISTERED EDUCATION EMAILS Countdown Email 1 Deployed: 8/7/2015 (6 weeks out) Subject Line: Countdown to the Show: 6 Weeks Until Vision Expo West
102
Countdown Email 2 Deployed: 8/14/2015 (5 weeks out) Subject Line: Countdown to the Show: 5 Weeks Until Vision Expo West
103
Countdown Email 3 Deployed: 8/21/2015 (4 weeks out) Subject Line: Countdown to the Show: 4 Weeks Until Vision Expo West
104
Countdown Email 4 Deployed: 8/28/2015 (3 weeks out) Subject Line: Countdown to the Show: 3 Weeks
105
Countdown Email 5 Deployed: 9/04/2015 (2 weeks out) Subject Line: Countdown to the Show: 2 Weeks
106
Countdown Email 6 Deployed: 9/11/2015 (1 week out) Subject Line: Countdown to the Show: Less Than One Week
107
Education Verification Email - Ocular Wellness Deployed: 9/08/2015 (1 week out) Subject Line: A Few Reminders for Your Education Session Next Week!
108
Education Verification Email - Ritz Carlton Deployed: 9/08/2015 (1 week out) Subject Line: A Few Reminders for Your Education Session Next Week!
109
Education Verification Email - GCLF Deployed: 9/10/2015 (1 week out) Subject Line: A Few Reminders for Your Education Session Next Week!
110
Education Verification Email - Medical & Scientific Theater Deployed: 9/14/2015 (1 week out) Subject Line: A Few Reminders for Your Education Sessions Next Week!
111
101
Vision Expo West 2015
Deployed: 8/07/2015
PRE-REGISTERED EDUCATION EMAILS
Vision Expo West 2015
Deployed: 8/14/2015
PRE-REGISTERED EDUCATION EMAILS
Countdown Email 1 Subject Line: Countdown: 6 Weeks Until Vision Expo West
Countdown Email 2 Subject Line: Countdown to the Show: 5 Weeks Until Vision Expo West
Total Sent: 857 Open Rate: 40.49% Click-Through Rate: 4.43%
Total Sent: 1,900 Open Rate: 41.63% Click-Through Rate: 11.11%
102
103
Vision Expo West 2015
Deployed: 8/21/2015
PRE-REGISTERED EDUCATION EMAILS
Vision Expo West 2015
Deployed: 8/28/2015
PRE-REGISTERED EDUCATION EMAILS
Countdown Email 3 Subject Line: Countdown to the Show: 4 Weeks Until Vision Expo West
Countdown Email 4 Subject Line: Countdown to the Show: 3 Weeks
Total Sent: 2,657 Open Rate: 38.65% Click-Through Rate: 6.36%
Total Sent: 3,146 Open Rate: 38.40% Click-Through Rate: 6.90%
104
105
Vision Expo West 2015
Deployed: 9/03/2015
PRE-REGISTERED EDUCATION EMAILS
Vision Expo West 2015
Deployed: 9/11/2015
PRE-REGISTERED EDUCATION EMAILS
Countdown Email 5 Subject Line: Countdown to the Show: 2 Weeks
Countdown Email 6 Subject Line: Countdown to the Show: Less than One Week
Total Sent: 3,350 Open Rate: 39.25% Click-Through Rate: 9.58%
Total Sent: 10,454 Open Rate: 34.11% Click-Through Rate: 4.44%
106
107
Vision Expo West 2015
Deployed: 9/08/2015
PRE-REGISTERED EDUCATION EMAILS
Vision Expo West 2015
Deployed: 9/08/2015
PRE-REGISTERED EDUCATION EMAILS
Education Verification Email - Ocular Wellness Subject Line: A Few Reminders for Your Education Session Next Week!
Education Verification Email - Ritz Carlton Subject Line: A Few Reminders for Your Education Session Next Week!
Total Sent: 258 Open Rate: 58.14% Click-Through Rate: 3.10%
Total Sent: 260 Open Rate: 52.31% Click-Through Rate: 6.15%
108
109
Vision Expo West 2015
Deployed: 9/11/2015
PRE-REGISTERED EDUCATION EMAILS
Vision Expo West 2015
Deployed: 9/14/2015
PRE-REGISTERED EDUCATION EMAILS
Education Verification Email - GCLF Subject Line: A Few Reminders for Your Education Session Next Week!
Education Verification Email - Medical & Scientific Theater Subject Line: A Few Reminders for Your Education Sessions Next Week!
Total Sent: 393 Open Rate: 50.36% Click-Through Rate: 4.07%
Total Sent: 357 Open Rate: 54.06% Click-Through Rate: 5.04%
110
111
2015 ATTENDEE E-MAIL MARKETING CAMPAIGN EXHIBITOR E-MAILS Space Renewal and Marketing Programs including the Customer Invitation Program, New Product Videos, Exhibitor Webinars and more
EXHIBITOR
E-MAILS:
112
113
Vision Expo West 2015
Vision Expo West 2015
EXHIBITOR EMAILS 116
Save the Date - Lenses & Processing Technology/Medical & Scientific EM Deployed: 8/17/2015 (4 weeks out) Subject Line: Space Selection for Vision Expo West 2016
127
117
Save the Date - Galleria EM Deployed: 8/17/2015 (4 weeks out) Subject Line: Space Selection for Vision Expo West 2016
128
118
Amazon Survey Winners EM Deployed: 8/20/2015 (4 weeks out) Subject Line: Congratulations on winning a $10 Amazon Gift Code
129
119
Reminder: Save the Date - Eyewear & Accessories EM Deployed: 8/25/2015 (3 weeks out) Subject Line: Space Renewal for Vision Expo West 2016
130
120
Reminder: Save the Date - Lenses & Processing Technology/Medical & Scientific EM Deployed: 8/25/2015 (3 weeks out) Subject Line: Space Renewal for Vision Expo West 2016
131
121
Reminder: Save the Date - Galleria EM Deployed: 8/25/2015 (3 weeks out) Subject Line: Space Renewal for Vision Expo West 2016
132
122
New Exhibitor Party EM Deployed: 9/9/2015 (1 week out) Subject Line: Join us for the party of the year (and you’re the guest of honor)
133
123
Space Renewal - We Missed You EM Deployed: 9/11/2015 (1 week out) Subject Line: We missed you for Space Renewal
134
New Product Video & Marketing Programs EM Deployed: 8/1/2015 (7 weeks out) Subject Line: Add Mobile Video to Your Vision Expo Marketing
124
Visionaries EM Deployed: 9/24/2015 (0 weeks out) Subject Line: Post or Share a Comment with ECP’s in this New Social Community
135
Reminder Galleria Package EM Deployed: 8/5/2015 (6 weeks out) Subject Line: Reminder: Book your booth design and décor
125
Save the Date - Eyewear & Accessories EM Deployed: 8/17/2015 (4 weeks out) Subject Line: Space Selection for Vision Expo West 2016
126
Amazon Survey Reminder EM Deployed: 6/3/2015 (15 weeks out) Subject Line: REMINDER: Please share your expectations - Vision Expo West Customer Invitation Program EM Deployed: 6/18/2015 (13 weeks out) Subject Line: Customer Invitation Program is now LIVE! New Product Video EM Deployed: 6/27/2015 (12 weeks out) Subject Line: New mobile way to stand out from the crowd New Exhibitor Webinar - ALL NEW EM Deployed: 7/7/2015 (10 weeks out) Subject Line: Join us for our New Exhibitor Webinar New Exhibitor Webinar - 2-5 Years EM Deployed: 7/7/2015 (10 weeks out) Subject Line: Join us for our New Exhibitor Webinar Dedicated Marketing Programs EM Deployed: 7/14/2015 (9 weeks out) Subject Line: 4 Effective Programs to Market Your Company Mike Annunziato’s Welcome EM Deployed: 7/23/2015 (8 weeks out) Subject Line: Meet your new Account Executive Galleria Package EM Deployed: 7/29/2015 (7 weeks out) Subject Line: Galleria Booth Wall Package Deadline Extended
114
115
Vision Expo West 2015
Deployed: 6/03/2015
EXHIBITOR
Vision Expo West 2015
Deployed: 6/18/2015
EXHIBITOR
Amazon Survey Reminder EM Subject Line: REMINDER: Please share your expectations - Vision Expo West
Customer Invitation Program EM Subject Line: Customer Invitation Program is now LIVE!
Total Sent: 3,816 Open Rate: 25.89% Click-Through Rate: 1.99%
Total Sent: 339 Open Rate: 48.97% Click-Through Rate: 14.45%
116
117
Vision Expo West 2015
Deployed: 6/27/2015
EXHIBITOR
Vision Expo West 2015
Deployed: 7/07/2015
EXHIBITOR
New Product Video EM Subject Line: New mobile way to stand out from the crowd
New Exhibitor Webinar - ALL NEW Exhibitors EM Subject Line: Join us for our New Exhibitor Webinar
Total Sent: 245 Open Rate: 42.86% Click-Through Rate: 6.12%
Total Sent: 46 Open Rate: 47.83% Click-Through Rate: 9.00%
118
119
Vision Expo West 2015
Deployed: 7/07/2015
EXHIBITOR
Vision Expo West 2015
Deployed: 7/14/2015
EXHIBITOR
New Exhibitor Webinar - 2-5 years EM Subject Line: Join us for our New Exhibitor Webinar
Dedicated Marketing Program EM Subject Line: 4 Effective Programs to Market Your Company
Total Sent: 133 Open Rate: 47.83% Click-Through Rate: 8.40%
Total Sent: 378 Open Rate: 35.45% Click-Through Rate: 6.88%
120
121
Vision Expo West 2015
Deployed: 7/23/2015
EXHIBITOR
Vision Expo West 2015
Deployed: 7/29/2015
EXHIBITOR
Mike Annunziato’s Welcome EM Subject Line: Meet your new Account Executive
Galleria Package EM Subject Line: Galleria Booth Wall Package Deadline Extended
Total Sent: 133 Open Rate: 58.65% Click-Through Rate: 1.50%
Total Sent: 63 Open Rate: 58.73% Click-Through Rate: 19.05%
122
123
Vision Expo West 2015
Deployed: 8/01/2015
EXHIBITOR
Vision Expo West 2015
Deployed: 8/05/2015
EXHIBITOR
New Product Video & Marketing Programs EM Subject Line: Add Mobile Video to Your Vision Expo Marketing
Reminder Galleria Package EM Subject Line: Reminder: Book your booth design and dĂŠcor
Total Sent: 373 Open Rate: 36.46% Click-Through Rate: 4.29%
Total Sent: 56 Open Rate: 48.21% Click-Through Rate: 10.71%
124
125
Vision Expo West 2015
Deployed: 8/17/2015
EXHIBITOR
Vision Expo West 2015
Deployed: 8/17/2015
EXHIBITOR
Save the Date - Eyewear & Accessories EM Subject Line: Space Selection for Vision Expo West 2016
Save the Date - Lenses & Processing Technology/Medical & Scientific EM Subject Line: Space Selection for Vision Expo West 2016
Total Sent: 146 Open Rate: 56.16% Click-Through Rate: 0.00%
Total Sent: 190 Open Rate: 59.47% Click-Through Rate: 0.53%
126
127
Vision Expo West 2015
Deployed: 8/17/2015
EXHIBITOR
Vision Expo West 2015
Deployed: 8/20/2015
EXHIBITOR
Save the Date - Galleria EM Subject Line: Space Selection for Vision Expo West 2016
Amazon Survey Winners EM Subject Line: Congratulations on winning a $10 Amazon Gift Code
Total Sent: 63 Open Rate: 50.79% Click-Through Rate: 0.00%
Total Sent: 35 Open Rate: 80.00% Click-Through Rate: 0.00%
128
129
Vision Expo West 2015
Deployed: 8/25/2015
EXHIBITOR
Vision Expo West 2015
Deployed: 8/25/2015
EXHIBITOR
Reminder: Save the Date - Eyewear & Accessories EM Subject Line: Reminder: Space Selection for Vision Expo West 2016
Reminder: Save the Date - Lenses & Processing Technology/Medical & Scientific EM Subject Line: Reminder: Space Selection for Vision Expo West 2016
Total Sent: 138 Open Rate: 39.86% Click-Through Rate: 3.62%
Total Sent: 180 Open Rate: 39.44% Click-Through Rate: 5.00%
130
131
Vision Expo West 2015
Deployed: 8/25/2015
EXHIBITOR
Vision Expo West 2015
Deployed: 9/09/2015
EXHIBITOR
Reminder: Save the Date - Galleria EM Subject Line: Reminder: Space Selection for Vision Expo West 2016
New Exhibitor Party EM Subject Line: Join us at the party of the year (and you’re the guest of honor)
Total Sent: 58 Open Rate: 43.10% Click-Through Rate: 0.00%
Total Sent: 95 Open Rate: 57.29% Click-Through Rate: 12.63%
132
133
Vision Expo West 2015
Deployed: 9/11/2015
EXHIBITOR
Vision Expo West 2015
Deployed: 9/24/2015
EXHIBITOR
Space Renewal - We Missed You EM Subject Line: We missed you for Space Renewal
Visionaries EM Subject Line: Post or Share a Comment with ECP’s in this New Social Community
Total Sent: 235 Open Rate: 51.06% Click-Through Rate: 0.85%
Total Sent: 2,875 Open Rate: 32.20% Click-Through Rate: 1.70%
134
135
2015 EXHIBITOR E-MAIL MARKETING CAMPAIGN EXHIBITOR NEWSLETTERS Monthly e-newsletters to exhibitors highlighting exhibitor services, upcoming deadlines and marketing programs
136
Vision Expo West 2015 EXHIBITOR NEWSLETTERS June Newsletter Deployed: 6/24/2015 (12 weeks out) Subject Line: Important Exhibitor News - June Issue
138
July Newsletter Deployed: 7/17/2015 (8 weeks out) Subject Line: Important Exhibitor News - July Issue
139
August Newsletter Deployed: 8/13/2015 (5 weeks out) Subject Line: Important Exhibitor News - August Issue
140
September Newsletter Deployed: 9/3/2015 (2 weeks out) Subject Line: Important Exhibitor News - September Issue
141
137
Vision Expo West 2015
Deployed: 6/24/2015
EXHIBITOR
June Newsletter Subject Line: Important Exhibitor News - June Issue
Vision Expo West 2015
Deployed: 7/17/2015
EXHIBITOR
July Newsletter Subject Line: Important Exhibitor News - July Issue Stacey (New): Total Sent: 74 Open Rate: 48.65% Click-Through Rate: 9.46%
Kirsten (Returning): Total Sent: 238 Open Rate: 49.16% Click-Through Rate: 8.40%
Stacey (International): Total Sent: 22 Open Rate: 54.55% Click-Through Rate: 9.09%
Stacey (Returning): Total Sent: 60 Open Rate: 46.67% Click-Through Rate: 10.00%
Stacey (Returning): Total Sent: 11 Open Rate: 63.64% Click-Through Rate: 9.09%
Stacey (New): Total Sent: 260 Open Rate: 61.67% Click-Through Rate: 13.33%
Kirsten (Returning, Erin): Total Sent: 241 Open Rate: 40.25% Click-Through Rate: 7.88% Kirsten (Returning, Val): Total Sent: 36 Open Rate: 50.00% Click-Through Rate: 8.33%
138
139
Vision Expo West 2015
Deployed: 8/13/2015
EXHIBITOR
Vision Expo West 2015
Deployed: 9/03/2015
EXHIBITOR
August Newsletter Subject Line: Important Exhibitor News - August Issue
September Newsletter Subject Line: Important Exhibitor News - September Issue
Kirsten (Returning, Val): Total Sent: 38 Open Rate: 36.84% Click-Through Rate: 2.63%
Kirsten (Returning, Val): Total Sent: 38 Open Rate: 36.84% Click-Through Rate: 1.00%
Kirsten (Returning, Erin): Total Sent: 331 Open Rate: 48.34% Click-Through Rate: 7.52%
Kirsten (Returning, Erin): Total Sent: 250 Open Rate: 45.20% Click-Through Rate: 10.40%
Stacey (New, Erin): Total Sent: 75 Open Rate: 50.67% Click-Through Rate: 4.00%
Stacey (New, Erin): Total Sent: 60 Open Rate: 58.33% Click-Through Rate: 13.33%
Stacey (International): Total Sent: 22 Open Rate: 36.59% Click-Through Rate: 0.00%
Stacey (New, Val): Total Sent: 6 Open Rate: 33.33% Click-Through Rate: 0.00% Stacey (International): Total Sent: 20 Open Rate: 30.00% Click-Through Rate: 10.00%
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2015 EXHIBITOR E-MAIL MARKETING CAMPAIGN EXHIBITOR PROSPECTORS Outreach to the Vision Expo West prospect universe with the goal of creating awareness and generating new sales
142
Vision Expo West 2015 PROSPECTOR EMAILS April Open Booth Space - Eyewear & Accessories EM Deployed: 4/15/2015 (22 weeks out) Subject Line: Don’t wait, reserve your space for 2015!
144
April Open Booth Space - Lenses & Processing Technology/Medical & Scientific EM Deployed: 4/15/2015 (22 weeks out) Subject Line: Don’t wait, reserve your space for 2015!
145
Infographic Prospector Deployed: 6/2/2015 (15 weeks out) Subject Line: There’s Still Time to Book Your Space for Vision Expo West
146
July Open Booth Space - Eyewear & Accessories EM Deployed: 7/10/2015 (10 weeks out) Subject Line: Don’t wait, reserve your space for 2015!
147
July Open Booth Space - Galleria EM Deployed: 7/10/2015 (10 weeks out) Subject Line: Don’t wait, reserve your space for 2015!
148
July Open Booth Space - Medical & Scientific/Lenses & Processing Technology EM Deployed: 7/10/2015 (10 weeks out) Subject Line: Don’t wait, reserve your space for 2015!
149
OPTImum TAP EM Deployed: 7/28/2015 (8 weeks out) Subject Line: Reach these Key Buyers and Retailers in September
150
International Infographic EM Deployed: 8/10/2015 (5 weeks out) Subject Line: There’s Still Time to Book Your Space for Vision Expo West
151
Pie Chart Prospector EM Deployed: 9/2/2015 (2 weeks out) Subject Line: 2 weeks until Vision Expo West - There’s still time!
152
SILMO EM Deployed: 9/15/2015 (0 weeks out) Subject Line: Can we connect at SILMO?
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Vision Expo West 2015
Deployed: 4/15/2015
PROSPECTOR
Vision Expo West 2015
Deployed: 4/15/2015
PROSPECTOR
April Open Booth Space - Eyewear & Accessories EM Subject Line: Don’t wait, reserve your space for 2015!
April Open Booth Space - Lenses & Processing Technology/Medical & Scientific EM Subject Line: Don’t wait, reserve your space for 2015!
Total Sent: 190 Open Rate: 30.00% Click-Through Rate: 1.05%
Total Sent: 157 Open Rate: 28.03% Click-Through Rate: 0.64%
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145
Vision Expo West 2015
Deployed: 6/02/2015
PROSPECTOR
Vision Expo West 2015
Deployed: 7/10/2015
PROSPECTOR
Infographic Prospector EM Subject Line: There’s Still Time to Book Your Space for Vision Expo West
July Open Booth Space - Eyewear & Accessories EM Subject Line: Don’t wait, reserve your space for 2015!
Total Sent: 655 Open Rate: 25.34% Click-Through Rate: 0.92%
Total Sent: 154 Open Rate: 17.53% Click-Through Rate: 2.60%
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147
Vision Expo West 2015
Deployed: 7/10/2015
PROSPECTOR
Vision Expo West 2015
Deployed: 7/10/2015
PROSPECTOR
July Open Booth Space - Galleria EM Subject Line: Don’t wait, reserve your space for 2015!
July Open Booth Space - Medical & Scientific/Lenses & Processing Technology EM Subject Line: Don’t wait, reserve your space for 2015!
Total Sent: 48 Open Rate: 25.00% Click-Through Rate: 0.00%
Total Sent: 61 Open Rate: 14.75% Click-Through Rate: 0.00%
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149
Vision Expo West 2015
Deployed: 7/28/2015
PROSPECTOR
Vision Expo West 2015
Deployed: 8/10/2015
PROSPECTOR
OPTImum TAP EM Subject Line: Reach these Key Buyers and Retailers in September
International Infographic EM Subject Line: There’s Still time to Book Your Space for Vision Expo West 2015
Total Sent: 820 Open Rate: 22.68% Click-Through Rate: 0.24%
Total Sent: 159 Open Rate: 28.93% Click-Through Rate: 3.15%
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151
Vision Expo West 2015
Deployed: 9/02/2015
PROSPECTOR
Vision Expo West 2015 PROSPECTOR
Pie Chart Prospector EM Subject Line: 2 weeks until Vision Expo West - There’s still time!
SILMO EM Subject Line: Can we connect at SILMO?
Total Sent: 361 Open Rate: 18.28% Click-Through Rate: 0.00%
Total Sent: 621 Open Rate: 50.73% Click-Through Rate: 3.70%
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Deployed: 9/15/2015
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2015 E-MAIL MARKETING CAMPAIGN VISION VOICE Monthly e-newsletters delivering insight in an easy-to-read format to keep you in-the-know
154
Vision Expo West 2015 VISION VOICE Vision Voice 1 - June Issue Deployed: 6/29/2015 Subject Line: June Issue of the Vision Voice
156
Vision Voice 2 - July Issue Deployed: 7/27/2015 Subject Line: July Issue of the Vision Voice
157
Vision Voice 3 - August Issue Deployed: 8/31/2015 Subject Line: August Issue of the Vision Voice
158
Vision Voice 4 - September Issue Deployed: 9/30/2015 Subject Line: September Issue of the Vision Voice
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155
Vision Expo West 2015
Deployed: 6/29/2015
VISION VOICE Vision Voice 1 - June Issue Subject Line: June Issue of the Vision Voice Total Sent: 49,306 Open Rate: 18.21% Click-Through Rate: 1.36%
Vision Expo West 2015
Deployed: 7/27/2015
VISION VOICE Vision Voice 2 - July Issue Subject Line: July Issue of the Vision Voice Total Sent: 50,058 Open Rate: 18.65% Click-Through Rate: 1.26%
156
157
Vision Expo West 2015
Deployed: 8/31/2015
VISION VOICE Vision Voice 3 - August Issue Subject Line: August Issue of the Vision Voice Total Sent: 52,258 Open Rate: 18.36% Click-Through Rate: 1.24%
Vision Expo West 2015
Deployed: 9/30/2015
VISION VOICE Vision Voice 4 - September Issue Subject Line: September Issue of the Vision Voice Total Sent: 46,303 Open Rate: 15.15% Click-Through Rate: 0.50%
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2015 DIRECT MAIL MARKETING CAMPAIGN
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Vision Expo West 2015 DIRECT MAIL DM 1 - Save the Date Postcard Mail Date: May 20, 2015
(16 weeks out)
162
DM 2 - Conference Education Brochure Mail Date: July 8, 2015 (9 weeks out)
163
DM 3 - Attendee Prospector Mail Date: July 22, 2015
(7 weeks out)
164
DM 4 - Last Chance Postcard Mail Date: July 29, 2015
(6 weeks out)
165
DM 5 - Pre Show Planner Mail Date: August 13, 2015
(4 weeks out)
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161
Vision Expo West 2015
Mailed: 5/20/2015
DIRECT MAIL DM 1 - Save the Date Postcard FREE Version: Total Printed: 21,000 Total Sent: 21,094 Registrations: 306
Rate: 1.45%
Vision Expo West 2015
Mailed: 7/08/2015
DIRECT MAIL DM 2 - Conference Brochure PAID Version: Total Printed: 21,000 Total Sent: 17, 397 Registrations: 7
162
Rate: 0.04%
Total Printed: 30,000 Total Sent: 27,356 Registrations: 113
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Vision Expo West 2015
Mailed: 7/22/2015
DIRECT MAIL DM 3 - Attendee Prospector Fashion: Total Printed: 40,000 Total Sent: 26,935 Registrations: 79
Rate: 0.29%
Vision Expo West 2015
Mailed: 7/29/2015
DIRECT MAIL DM 4 - Last Chance Postcard Medical: Total Printed: 50,000 Total Sent: 12,784 Registrations: 41
164
Rate: 0.32%
Fashion: Total Printed: 15,000 Total Sent: 15,030 Registrations: 73
Rate: 0.49%
Medical: Total Printed: 15,000 Total Sent: 6,263 Registrations: 38
165
Rate: 0.61%
Vision Expo West 2015
Mailed: 8/30/2015
DIRECT MAIL DM 5 - Pre Show Planner Total Sent: 8,500
166