2015 Email Marketing

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2015 MARKETING CAMPAIGN ATTENDEE & EXHIBITOR PROSPECTORS & VERIFICATION DIRECT MAIL

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Vision Expo West 2015 TABLE OF CONTENTS ATTENDEE E-MAILS

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Attendee Prospectors Attendee Programs OPTImum Club Vision Students Social Young Professionals Club Mobile/MYS Pre-Registered Attendees Countdowns On-Site

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EDUCATION E-MAILS

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Education Prospectors Education Programs Course Handouts Education Rewards Mobile/MYS Education Track Pushes Pre-Registered Education Countdowns Verifications

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EXHIBITOR E-MAILS

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VISION VOICE E-MAILS

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DIRECT MAILING

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Exhibitor Newsletters Exhibitor Prospectors

135 141

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ATTENDEE

E-MAILS:

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2015 ATTENDEE E-MAIL MARKETING CAMPAIGN ATTENDEE PROSPECTOR E-MAILS Weekly emails to Exhibit Hall priors and future prospects highlighting the Exhibit Hall, special events and announcements, deadlines, reminders, offers and more

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Vision Expo West 2015 ATTENDEE PROSPECTOR EMAILS Email 1: Registration is Open - Text Based Deployed: 5/29/2015 (16 weeks out) Subject Line: You asked us to contact you when registration was open…

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Email 1: Registration is Open - Image Based - CSG Deployed: 5/29/2015 (16 weeks out) Subject Line: 3..2..1..Registration is now open!

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Email 1: Registration is Open - Text Based (Resend) Deployed: 6/22/2015 (12 weeks out) Subject Line: Grow your practice and business at Vision Expo West

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Email 1: Registration is Open - Image Based (Resend) - CSG Deployed: 6/22/2015 (12 weeks out) Subject Line: Don’t miss the industry’s most spectacular event

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Email 2: July Fourth Free Registration Deployed: 6/30/2015 (11 weeks out) Subject Line: Wishing You a Happy Fourth of July

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Email 3: Visionaries Fashion Focused Deployed: 7/7/2015 (10 weeks out) Subject Line: Be the 1st to bring your customers new trends, brands and products!

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Email 3: Visionaries Medical Focused Deployed: 7/7/2015 (10 weeks out) Subject Line: Preview, compare and see what’s essential for your business to grow

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Email 4: Travel - CSG Deployed: 7/14/2015 (9 weeks out) Subject Line: Grab your seat before it’s gone!

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Email 5: Interest Area Fashion Focused - CSG Deployed: 7/21/2015 (8 weeks out) Subject Line: First Look: 2016 Fashion Eyewear & Retail Trends

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Email 5: Interest Area Medical Focused - CSG Deployed: 7/21/2015 (8 weeks out) Subject Line: Comprehensive Clinical and Next-Generation Equipment

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Email 5: Interest Area General - CSG Deployed: 7/21/2015 (8 weeks out) Subject Line: Five Tech-Focused Must-Do’s at International Vision Expo

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Email 6: Early Bird Fashion Focused - CSG Deployed: 7/27/2015 (7 weeks out) Subject Line: Early Bird Flash Sale Today Only

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Email 12: Interest Area by Job Title - ODs - CSG Deployed: 8/25/2015 (3 weeks out) Subject Line: Clinical Education + Equipment Demos, Especially for Optometrists

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Email 12: Interest Area by Job Title - Opticians - CSG Deployed: 8/25/2015 (3 weeks out) Subject Line: Business Solutions + Technical Training, Especially for Opticians

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Email 12: Interest Area by Job Title - Others - CSG Deployed: 8/25/2015 (3 weeks out) Subject Line: Join Visionaries in Education, Fashion and Technology

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Email 12: Interest Area by Job Title - Practice Managers - CSG Deployed: 8/25/2015 (3 weeks out) Subject Line: Business Solutions + Training, Especially for Practice Managers

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Email 13: Save Time Tiles - CSG Deployed: 9/01/2015 (2 weeks out) Subject Line: Everybody’s Waiting for You

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Email 14: Last Chance - Bordering States - CSG Deployed: 9/08/2015 (1 week out) Subject Line: Register for the Largest Optometric Event Under the Sun

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Email 14: Last Chance Locals Nevada - CSG Deployed: 9/08/2015 (1 week out) Subject Line: Register for the Largest Optometric Event Under the Sun

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Email 15: One Click Email Deployed: 9/04/2015 (1 week out) Subject Line: Activate Your Vision Expo West Registration Today!

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Email 16: OnPeak Not Reg Deployed: 9/11/2015 (1 week out) Subject Line: Nearly four football fields full of innovation await you

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Email 10: Onsite Registrants Deployed: 8/18/2015 (4 weeks out) Subject Line: %%fullname%%, Your Badge is Waiting

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Email 17: Drop Off Email Deployed: 8/24/2015 (3 weeks out) Subject Line: Complete your registration… for free

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Email 11: Customer Invitation Program Priors Deployed: 8/18/2015 (4 weeks out) Subject Line: We Don’t Want You To Miss Out!

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Email 12: Interest Area by Job Title - Frame Buyers - CSG Deployed: 8/25/2015 (3 weeks out) Subject Line: Business Solutions + High-Fashion Products, Especially for Frame Buyers

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Email 6: Early Bird General Paid Focused - CSG Deployed: 7/272015 (7 weeks out) Subject Line: Attend International Vision Expo … For Free Email 6: Early Bird General Free Focused - CSG Deployed: 7/27/2015 (7 weeks out) Subject Line: Attend International Vision Expo … For Free Email 7: Single Interest Area Fashion Focused - CSG Deployed: 8/4/2015 (6 weeks out) Subject Line: 2016 Fashion Preview Email 7: Single Interest Area Medical Focused - CSG Deployed: 8/4/2015 (6 weeks out) Subject Line: Sneak Peek: Innovations for your Clinical Practice Email 7: Single Interest Area General Focused - CSG Deployed: 8/4/2015 (6 weeks out) Subject Line: Be the First to See Spectacle Lens Innovations Email 8: Newsletter Exhibit Hall Focused - CSG Deployed: 8/13/2015 (5 weeks out) Subject Line: Nearly four football fields full of innovation await you Email 8: Newsletter Conference Focused - CSG Deployed: 8/13/2015 (5 weeks out) Subject Line: New Learning Experiences for Eyecare Professionals Email 9: Personalized Text - CSG Deployed: 8/18/2015 (4 weeks out) Subject Line: %%FullName%%, be our guest – your free badge is ready

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Vision Expo West 2015

Deployed: 5/29/2015

ATTENDEE PROSPECTOR

Vision Expo West 2015

Deployed: 5/29/2015

ATTENDEE PROSPECTOR

Email 1: Registration is Open - Text Based Subject Line: You asked us to contact you when registration was open‌

Email 1: Registration is Open - Image Based - CSG Subject Line: 3..2..1..Registration is now open!

Pre Populated Total Sent: 209 Open Rate: 61.54% Click-Through Rate: 44.2% Registrations: 31

Free Total Sent: 39,380 Open Rate: 23.70% Click-Through Rate: 3.1% Registrations: 514

Regular Total Sent: 309 Open Rate: 56.85% Click-Through Rate: 36.2% Rate: 14.83% Registrations: 2

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Rate: 0.65%

Rate: 1.31%

Paid Total Sent: 10,463 Open Rate: 15.44% Click-Through Rate: 1.62% Registrations: 3

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Rate: 0.03%


Vision Expo West 2015

Deployed: 6/22/2015

ATTENDEE PROSPECTOR

Vision Expo West 2015

Deployed: 6/22/2015

ATTENDEE PROSPECTOR

Email 1: Registration is Open - Text Based (Resend) Subject Line: Grow your practice and business at Vision Expo West

Email 1: Registration is Open - Image Based (Resend) - CSG Subject Line: Don’t miss the industry’s most spectacular event

Pre Populated Total Sent: 85 Open Rate: 20.00% Click-Through Rate: 9.41% Registrations: 31

Free Total Sent: 30,289 Open Rate: 8.46% Click-Through Rate: 1.0% Registrations: 514

Regular Total Sent: 178 Open Rate: 22.47% Click-Through Rate: 11.24% Rate: 36.47% Registrations: 2 Rate: 1.12%

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Paid Total Sent: 8,894 Open Rate: 5.37% Click-Through Rate: 0.57% Rate: 36.47% Registrations: 3

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Rate: 1.12%


Vision Expo West 2015

Deployed: 6/30/2015

ATTENDEE PROSPECTOR

Email 2: July Fourth Free Registration Subject Line: Wishing You a Happy Fourth of July Free Total Sent: 43,089 Open Rate: 17.36% Click-Through Rate: 1.04% Registrations: 76

Vision Expo West 2015

ATTENDEE PROSPECTOR

Email 3: Visionaries Fashion Focused Subject Line: Be the 1st to bring your customers new trends, brands and products! Free Total Sent: 23,169 Open Rate: 13.54% Click-Through Rate: 1.0% Registrations: 27

Rate: 0.18%

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Deployed: 7/7/2015

Rate: 0.12%

Paid Total Sent: 5,807 Open Rate: 13.79% Click-Through Rate: 0.62% Registrations: 0

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Vision Expo West 2015

Deployed: 7/7/2015

ATTENDEE PROSPECTOR

Email 3: Visionaries Medical Focused Subject Line: Preview, compare and see what’s essential for your business to grow Free Total Sent: 3,468 Open Rate: 20.53% Click-Through Rate: 1.10% Registrations: 27

Rate: 0.78%

Paid Total Sent: 885 Open Rate: 16.05% Click-Through Rate: 1.24% Registrations: 0

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Vision Expo West 2015

Deployed: 7/14/2015

ATTENDEE PROSPECTOR

Email 4: Travel - CSG Subject Line: Grab your seat before it’s gone! Free Total Sent: 33,085 Open Rate: 17.84% Click-Through Rate: 1.35% Registrations: 119

Rate: 0.36%

Paid Total Sent: 9,122 Open Rate: 12.64% Click-Through Rate: 0.70% Registrations: 1

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Rate: 0.01%


Vision Expo West 2015

Deployed: 7/21/2015

ATTENDEE PROSPECTOR

Email 5: Interest Area Fashion Focused - CSG Subject Line: First Look: 2016 Fashion Eyewear & Retail Trends Free Total Sent: 18,740 Open Rate: 21.08% Click-Through Rate: 0.95% Registrations: 15

Rate: 0.08%

Paid Total Sent: 2,792 Open Rate: 14.51% Click-Through Rate: 0.90% Registrations: 0

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Vision Expo West 2015

Deployed: 7/21/2015

ATTENDEE PROSPECTOR

Email 5: Interest Area Medical Focused - CSG Subject Line: Comprehensive Clinical and Next-Generation Equipment Free Total Sent: 5,390 Open Rate: 18.07% Click-Through Rate: 0.54% Registrations: 0

Paid Total Sent: 2,133 Open Rate: 17.77% Click-Through Rate: 0.52% Registrations: 0

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Vision Expo West 2015

Deployed: 7/21/2015

ATTENDEE PROSPECTOR

Email 5: Interest Area General - CSG Subject Line: Five Tech-Focused Must-Do’s at International Vision Expo Free Total Sent: 6,084 Open Rate: 14.69% Click-Through Rate: 0.49% Registrations: 2

Rate: 0.03%

Paid Total Sent: 2,056 Open Rate: 11.77% Click-Through Rate: 0.49% Registrations: 0

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Vision Expo West 2015

Deployed: 7/27/2015

ATTENDEE PROSPECTOR

Email 6: Early Bird Fashion Paid Focused - CSG Subject Line: Early Bird Flash Sale Today Only Free Total Sent: 3,175 Open Rate: 12.47% Click-Through Rate: 1.92% Registrations: 15

Rate: 0.47%

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Vision Expo West 2015

Deployed: 7/27/2015

ATTENDEE PROSPECTOR

Vision Expo West 2015

Deployed: 7/27/2015

ATTENDEE PROSPECTOR

Email 6: Early Bird General Paid Focused - CSG Subject Line: Attend International Vision Expo … For Free

Email 6: Early Bird Fashion and General Free Focused - CSG Subject Line: Attend International Vision Expo … For Free

Free Total Sent: 15,501 Open Rate: 21.23% Click-Through Rate: 3.06% Registrations: 28

Free Total Sent: 4,387 Open Rate: 16.07% Click-Through Rate: 2.08% Registrations: 109

Rate: 0.18%

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Rate: 2.48%

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Vision Expo West 2015

Deployed: 8/4/2015

ATTENDEE PROSPECTOR

Vision Expo West 2015

Deployed: 8/4/2015

ATTENDEE PROSPECTOR

Email 7: Single Interest Area Fashion Focused - CSG Subject Line: 2016 Fashion Preview

Email 7: Single Interest Area Medical Focused - CSG Subject Line: Sneak Peek: Innovations for your Clinical Practice

Free Total Sent: 17,253 Open Rate: 19.94% Click-Through Rate: 1.37% Registrations: 21

Free Total Sent: 6,395 Open Rate: 17.92% Click-Through Rate: 0.75% Registrations: 1

Rate: 0.12%

Paid Total Sent: 4,243 Open Rate: 13.06% Click-Through Rate: 0.80% Registrations: 0

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Rate: 0.02%

Paid Total Sent: 1,883 Open Rate: 12.85% Click-Through Rate: 0.27% Registrations: 0

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Vision Expo West 2015

Deployed: 8/4/2015

ATTENDEE PROSPECTOR

Email 7: Single Interest Area General Focused - CSG Subject Line: Be the First to See Spectacle Lens Innovations Free Total Sent: 8,409 Open Rate: 14.40% Click-Through Rate: 0.69% Registrations: 1

Rate: 0.01%

Paid Total Sent: 2,760 Open Rate: 10.58% Click-Through Rate: 0.44% Registrations: 0

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Vision Expo West 2015

Deployed: 8/13/2015

ATTENDEE PROSPECTOR

Email 8: Newsletter Exhibit Hall Focused - CSG Subject Line: Nearly four football fields full of innovation await you Free Total Sent: 25,785 Open Rate: 17.08% Click-Through Rate: 0.79% Registrations: 35

Rate: 0.14%

Paid Total Sent: 6,467 Open Rate: 11.26% Click-Through Rate: 0.22% Registrations: 0

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Vision Expo West 2015

Deployed: 8/13/2015

ATTENDEE PROSPECTOR

Email 8: Newsletter Conference Focused - CSG Subject Line: New Learning Experiences for Eyecare Professionals Free Total Sent: 6,175 Open Rate: 17.46% Click-Through Rate: 0.49% Registrations: 6

Rate: 0.10%

Paid Total Sent: 2,372 Open Rate: 12.86% Click-Through Rate: 0.59% Registrations: 0

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Vision Expo West 2015

Deployed: 8/18/2015

ATTENDEE PROSPECTOR

Email 9: Personalized Text - CSG Subject Line: %%FullName%%, be our guest – your free badge is ready Free Total Sent: 29,356 Open Rate: 20.56% Click-Through Rate: 2.34% Registrations: 187

Rate: 0.64%

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Vision Expo West 2015

Deployed: 8/18/2015

ATTENDEE PROSPECTOR

Email 10: Onsite Registrants Subject Line: %%fullname%%, Your Badge is Waiting Free Total Sent: 638 Open Rate: 27.38% Click-Through Rate: 4.68% Registrations: 11

Vision Expo West 2015

Deployed: 8/18/2015

ATTENDEE PROSPECTOR

Email 11: Customer Invitation Program Priors Subject Line: We Don’t Want You To Miss Out! Free Total Sent: 363 Open Rate: 18.73% Click-Through Rate: 1.93% Registrations: 0

Rate: 1.72%

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Vision Expo West 2015

Deployed: 8/25/2015

ATTENDEE PROSPECTOR

Vision Expo West 2015

Deployed: 8/25/2015

ATTENDEE PROSPECTOR

Email 12: Interest Area by Job Title - Frame Buyers - CSG Subject Line: Business Solutions + High-Fashion Products, Especially for Frame Buyers

Email 12: Interest Area by Job Title - ODs - CSG Subject Line: Clinical Education + Equipment Demos, Especially for Optometrists

Paid Total Sent: 3,543 Open Rate: 14.90% Click-Through Rate: 0.80% Registrations: 1

Paid Total Sent: 4,285 Open Rate: 17.90% Click-Through Rate: 0.70% Registrations: 1

Rate: 0.03%

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Rate: 0.02%

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Vision Expo West 2015

Deployed: 8/25/2015

ATTENDEE PROSPECTOR

Vision Expo West 2015

Deployed: 8/25/2015

ATTENDEE PROSPECTOR

Email 12: Interest Area by Job Title - Opticians - CSG Subject Line: Business Solutions + Technical Training, Especially for Opticians

Email 12: Interest Area by Job Title - Others - CSG Subject Line: Join Visionaries in Education, Fashion and Technology

Paid Total Sent: 3,787 Open Rate: 12.80% Click-Through Rate: 0.60% Registrations: 0

Paid Total Sent: 5,867 Open Rate: 14.50% Click-Through Rate: 0.70% Registrations: 0

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Vision Expo West 2015

Deployed: 8/25/2015

ATTENDEE PROSPECTOR

Email 12: Interest Area by Job Title - Practice Managers - CSG Subject Line: Business Solutions + Training, Especially for Practice Managers Paid Total Sent: 1,334 Open Rate: 14.30% Click-Through Rate: 1.30% Registrations: 0

Vision Expo West 2015

ATTENDEE PROSPECTOR

Email 13: Save Time Tiles - CSG Subject Line: Everybody’s Waiting for You Paid Total Sent: 13,022 Open Rate: 15.90% Click-Through Rate: 0.70% Registrations: 3

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Deployed: 9/01/2015

Rate: 0.02%

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Vision Expo West 2015

Deployed: 9/08/2015

ATTENDEE PROSPECTOR

Email 14: Last Chance Bordering States - CSG Subject Line: Register for the Largest Optometric Event Under the Sun Paid Total Sent: 6,416 Open Rate: 12.64% Click-Through Rate: 0.83% Registrations: 0

Vision Expo West 2015

Deployed: 9/08/2015

ATTENDEE PROSPECTOR

Email 14: Last Chance Locals Nevada - CSG Subject Line: Register for the Largest Optometric Event Under the Sun Paid Total Sent: 805 Open Rate: 15.66% Click-Through Rate: 1.24% Registrations: 0

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Vision Expo West 2015

Deployed: 9/04/2015

ATTENDEE PROSPECTOR

Email 15: One Click Email Subject Line: Activate Your Vision Expo West Registration Today!

Vision Expo West 2015

Deployed: 9/11/2015

ATTENDEE PROSPECTOR

Email 16: OnPeak Not Reg Subject Line: Nearly four football fields full of innovation await you Free Total Sent: 212 Open Rate: 55.66% Click-Through Rate: 14.62% Registrations: 9 Rate: 4.25%

Free Total Sent: 7,497 Unique Opens/Clicks: 1,677 Registrations: 391 Rate: 5.22%

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Vision Expo West 2015

Deployed: 8/24/2015

ATTENDEE PROSPECTOR

Email 17: Drop Off Email Subject Line: Complete your registration‌ for free Free Total Sent: 1,474 Open Rate: 40.91% Click-Through Rate: 15.81% Registrations: 128 Rate: 8.68%

2015 ATTENDEE E-MAIL MARKETING CAMPAIGN ATTENDEE PROGRAM E-MAILS Club Vision, OPTImum, Students, Social, and the Young Professionals Club

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Vision Expo West 2015

Vision Expo West 2015

ATTENDEE PROGRAM EMAILS Club Vision Email 1 Deployed: 7/08/2015 (11 weeks out) Subject Line: Register Today and Maintain Your Club Vision Status Club Vision Email 2 Deployed: 8/05/2015 (7 weeks out) Subject Line: Your Invitation to Club Vision

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Club Vision Email 3 Deployed: 9/02/2015 (2 weeks out) Subject Line: %%FullName%%, here is your exclusive preview to Club Vision Mobile / My Show Email 1 Deployed: 7/31/2015 (8 weeks out) Subject Line: Start planning your onsite experience now Mobile / My Show Email 2 Deployed: 8/27/2015 (3 weeks out) Subject Line: Vision Expo Mobile is Now Live!

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Mobile / My Show Email 3 Deployed: 9/09/2015 (1 week out) Subject Line: Optimize Your Time with Vision Expo Mobile OPTImum Program Email 1 Deployed: 7/07/2015 (11 weeks out) Subject Line: %%FullName%%, here is your exclusive preview to Club Vision OPTImum Program Email 2 Deployed: 09/03/2015 (2 weeks out) Subject Line: Your OPTImum benefits at Vision Expo West 2015 Social Email 1 Deployed: 7/10/2015 (11 weeks out) Subject Line: Stay Informed - See What Was Trending in the Vision Community This Week Student Email 1 Deployed: 6/25/2015 (13 weeks out) Subject Line: Experience Vision Expo West for FREE Student Email 2 Deployed: 6/30/2015 (12 weeks out) Subject Line: ª Wishing You a Happy Fourth of July

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Students Email 3 Deployed: 8/19/2015 (4 weeks out) Subject Line: Save Money in Vegas during Vision Expo West

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Student Email 4 - Job Link Deployed: 8/26/2015 (3 weeks out) Subject Line: Speed Dating (for jobs) at Vision Expo West

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Student Email 5 - Pre Show Optometry/Opticians Deployed: 9/15/2015 (1 weeks out) Subject Line: 10 Things You Need to Know. Checklist for Students at Vision Expo West

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Student Email 5 - Pre Show Other Students Deployed: 9/15/2015 (1 weeks out) Subject Line: Checklist for Students at Vision Expo West

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Young Professionals Club Email 1 Deployed: 6/16/2015 (14 weeks out) Subject Line: New Benefit Announced for YPC Members

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Young Professionals Club Email 2 Deployed: 6/25/2015 (13 weeks out) Subject Line: YPC OD Members Benefit at International Vision Expo West

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Young Professionals Club Email 3 Deployed: 6/30/2015 (12 weeks out) Subject Line: ª Wishing You a Happy Fourth of July

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Young Professionals Club Email 4 Deployed: 7/14/2015 (10 weeks out) Subject Line: Grab your seat before it’s gone!

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Young Professionals Club Email 5 Deployed: 8/05/2015 (7 weeks out) Subject Line: Vegas Without Breaking the Bank

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Young Professionals Club Email 6 Deployed: 9/15/2015 (1 weeks out) Subject Line: Checklist for YPC Members at Vision Expo West

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Visionaries Email 1 Attendee Deployed: 9/24/2015 (0 weeks out) Subject Line: Post or Share a Comment with ECPs in this New Social Community

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Vision Expo West 2015

Deployed: 7/08/2015

ATTENDEE PROGRAM EMAILS

Club Vision Email 1 Subject Line: Register Today and Maintain Your Club Vision Status Free Total Sent: 1,418 Open Rate: 32.86% Click-Through Rate: 11.43% Registrations: 37 Rate: 2.61%

Vision Expo West 2015

ATTENDEE PROGRAM EMAILS

Club Vision Email 2 Subject Line: Your Invitation to Club Vision Free Total Sent: 1,029 Open Rate: 28.77% Click-Through Rate: 8.94% Registrations: 18

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Deployed: 8/05/2015

Rate: 1.75%

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Vision Expo West 2015

Deployed: 9/02/2015

ATTENDEE PROGRAM EMAILS

Club Vision Email 3 Subject Line: %%FullName%%, here is your exclusive preview to Club Vision Free Total Sent: 904 Open Rate: 18.90% Click-Through Rate: 2.30% Registrations: 7

Vision Expo West 2015

Deployed: 7/31/2015

ATTENDEE PROGRAM EMAILS

Mobile / My Show Email 1 Subject Line: Start planning your onsite experience now Total Sent: 4,323 Open Rate: 36.16% Click-Through Rate: 2.78%

Rate: 0.77%

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Vision Expo West 2015

Deployed: 8/27/2015

ATTENDEE PROGRAM EMAILS

Mobile / My Show Email 2 Subject Line: Vision Expo Mobile is Now Live! My Show Users Total Sent: 497 Open Rate: 48.30% Click-Through Rate: 14.50%

General Total Sent: 5,669 Open Rate: 31.30% Click-Through Rate: 3.30%

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Vision Expo West 2015

Deployed: 9/09/2015

ATTENDEE PROGRAM EMAILS

Mobile / My Show Email 3 Subject Line: Optimize Your Time with Vision Expo Mobile Total Sent: 10,066 Open Rate: 33.75% Click-Through Rate: 3.51%

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Vision Expo West 2015

Deployed: 7/07/2015

ATTENDEE PROGRAM EMAILS

OPTImum Program Email 1 Subject Line: %%FullName%%, here is your exclusive preview to Club Vision Total Sent: 1,332 Open Rate: 27.63% Click-Through Rate: 5.03%

Vision Expo West 2015

Deployed: 9/03/2015

ATTENDEE PROGRAM EMAILS

OPTImum Program Email 2 Subject Line: Your OPTImum benefits at Vision Expo West 2015 Total Sent: 425 Open Rate: 50.80% Click-Through Rate: 12.70%

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Vision Expo West 2015

Deployed: 7/10/2015

ATTENDEE PROGRAM EMAILS

Social Email 1 Subject Line: Stay Informed - See What Was Trending in the Vision Community This Week Total Sent: 2,291 Open Rate: 37.84% Click-Through Rate: 3.23%

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Vision Expo West 2015

Deployed: 6/25/2015

ATTENDEE PROGRAM EMAILS

Student Email 1 Subject Line: Experience Vision Expo West for FREE Optometry/Opticians Total Sent: 2,644 Open Rate: 20.01% Click-Through Rate: 0.98% Registrations: 1

Rate: 0.04%

Other Students Total Sent: 1,355 Open Rate: 12.47% Click-Through Rate: 0.73% Registrations: 0

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Vision Expo West 2015

Deployed: 6/30/2015

ATTENDEE PROGRAM EMAILS

Student Email 2 Subject Line: ÂŞ Wishing You a Happy Fourth of July

Vision Expo West 2015

ATTENDEE PROGRAM EMAILS

Students Email 3 Subject Line: Save Money in Vegas during Vision Expo West Optometry/Opticians Total Sent: 2,518 Open Rate: 21.80% Click-Through Rate: 0.64% Registrations: 0

OD Members Total Sent: 3,942 Open Rate: 17.71% Click-Through Rate: 0.63% Registrations: 0

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Deployed: 8/19/2015

Other Students Total Sent: 1,230 Open Rate: 14.88% Click-Through Rate: 0.89% Registrations: 0

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Vision Expo West 2015

Deployed: 8/26/2015

ATTENDEE PROGRAM EMAILS

Student Email 4 - Job Link Subject Line: Speed Dating (for jobs) at Vision Expo West Total Sent: 2,156 Open Rate: 22.50% Click-Through Rate: 1.00% Registrations: 0

Vision Expo West 2015

Deployed: 9/15/2015

ATTENDEE PROGRAM EMAILS

Student Email 5 - Pre Show Optometry/Opticians Subject Line: 10 Things You Need to Know. Checklist for Students at Vision Expo West Total Sent: 244 Open Rate: 49.11% Click-Through Rate: 7.59%

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Vision Expo West 2015

Deployed: 9/15/2015

ATTENDEE PROGRAM EMAILS

Student Email 5 - Pre Show Other Students Subject Line: Checklist for Students at Vision Expo West Total Sent: 88 Open Rate: 34.09% Click-Through Rate: 4.55%

Vision Expo West 2015

Deployed: 6/16/2015

ATTENDEE PROGRAM EMAILS

Young Professionals Club Email 1 Subject Line: New Benefit Announced for YPC Members Total Sent: 1,062 Open Rate: 48.87% Click-Through Rate: 3.67%

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Vision Expo West 2015

Deployed: 6/25/2015

ATTENDEE PROGRAM EMAILS

Young Professionals Club Email 2 Subject Line: YPC OD Members Benefit at International Vision Expo West OD Members Total Sent: 1,069 Open Rate: 37.04% Click-Through Rate: 1.78% Registrations: 0

New Dispense Members Total Sent: 43 Open Rate: 53.49% Click-Through Rate: 2.33% Registrations: 0

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Vision Expo West 2015

Deployed: 6/30/2015

ATTENDEE PROGRAM EMAILS

Young Professionals Club Email 3 Subject Line: ÂŞ Wishing You a Happy Fourth of July OD Members Total Sent: 1,048 Open Rate: 22.14% Click-Through Rate: 1.43% Registrations: 226

New Dispenser Members Total Sent: 43 Open Rate: 44.19% Click-Through Rate: 6.98% Rate: 21.56% Registrations: 15

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Rate: 34.88%


Vision Expo West 2015

Deployed: 7/14/2015

ATTENDEE PROGRAM EMAILS

New Dispenser Members Total Sent: 22 Open Rate: 50.00% Click-Through Rate:9.09% Rate: 21.56% Registrations: 15

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Deployed: 8/05/2015

ATTENDEE PROGRAM EMAILS

Young Professionals Club Email 4 Subject Line: Grab your seat before it’s gone! OD Members Total Sent: 941 Open Rate: 23.91% Click-Through Rate: 0.74% Registrations: 226

Vision Expo West 2015

Young Professionals Club Email 5 Subject Line: Vegas Without Breaking the Bank

Rate: 34.88%

OD Members Total Sent: 1,086 Open Rate: 36.37% Click-Through Rate: 4.79% Registrations: 226

New Dispenser Members Total Sent: 55 Open Rate: 50.91% Click-Through Rate: 7.27% Rate: 21.56% Registrations: 15

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Rate: 34.88%


Vision Expo West 2015

Deployed: 9/15/2015

ATTENDEE PROGRAM EMAILS

Young Professionals Club Email 6 Subject Line: Checklist for YPC Members at Vision Expo West Total Sent: 1,214 Open Rate: 35.34% Click-Through Rate: 1.65%

Vision Expo West 2015

Deployed: 9/24/2015

ATTENDEE PROGRAM EMAILS

Visionaries Email 1 Attendee Subject Line: Post or Share a Comment with ECPs in this New Social Community Total Sent: 54,260 Open Rate: 17.0% Click-Through Rate: 0.5%

64

65


2015 ATTENDEE E-MAIL MARKETING CAMPAIGN VERIFICATION E-MAILS

Countdowns and On-site Emails

66

Vision Expo West 2015 PRE-REGISTERED ATTENDEE EMAILS Countdown Email 1 Deployed: 8/7/2015 (6 weeks out) Subject Line: Countdown to the Show: 6 Weeks Until Vision Expo West

68

Countdown Email 2 Deployed: 8/14/2015 (5 weeks out) Subject Line: Countdown to the Show: 5 Weeks Until Vision Expo West

69

Countdown Email 3 Deployed: 8/21/2015 4 weeks out) Subject Line: Countdown to the Show: 4 Weeks Until Vision Expo West

70

Countdown Email 4 Deployed: 8/28/2015 (3 weeks out) Subject Line: Countdown to the Show: 3 Weeks

71

Countdown Email 5 Deployed: 9/04/2015 (2 weeks out) Subject Line: Countdown to the Show: 2 Weeks

72

Countdown Email 6 Deployed: 9/11/2015 (1 week out) Subject Line: Countdown to the Show: Less Than One Week

73

First Time Attendee Deployed: 9/15/2015 (1 week out) Subject Line: ª Plan Your Show ª Travel Arrangements ª When You Arrive On Site

74

Onsite Email 1 - All Pre Reg Deployed: 9/16/2015 (0 week out) Subject Line: People are talking about #VisionExpo

75

Onsite Email 2 - Verified & Non Verified Deployed: 9/17/2015 (0 week out) Subject Line: We’re Ready for Friday, Are You? / We Look Forward to Seeing You Tomorrow

76

67


Vision Expo West 2015

Deployed: 8/07/2015

PRE-REGISTERED ATTENDEE EMAILS

Countdown Email 1 Subject Line: Countdown: 6 Weeks Until Vision Expo West Total Sent: 3,675 Open Rate: 33.09% Click-Through Rate: 5.28%

Vision Expo West 2015

Deployed: 8/14/2015

PRE-REGISTERED ATTENDEE EMAILS

Countdown Email 2 Subject Line: Countdown to the Show: 5 Weeks Until Vision Expo West Total Sent: 3,951 Open Rate: 31.99% Click-Through Rate: 5.44%

68

69


Vision Expo West 2015

Deployed: 8/21/2015

PRE-REGISTERED ATTENDEE EMAILS

Vision Expo West 2015

Deployed: 8/28/2015

PRE-REGISTERED ATTENDEE EMAILS

Countdown Email 3 Subject Line: Countdown to the Show: 4 Weeks Until Vision Expo West

Countdown Email 4 Subject Line: Countdown to the Show: 3 Weeks

Total Sent: 4,627 Open Rate: 30.26% Click-Through Rate: 4.28%

Total Sent: 5,887 Open Rate: 30.70% Click-Through Rate: 4.30%

70

71


Vision Expo West 2015

Deployed: 9/04/2015

PRE-REGISTERED ATTENDEE EMAILS

Vision Expo West 2015

Deployed: 9/11/2015

PRE-REGISTERED ATTENDEE EMAILS

Countdown Email 5 Subject Line: Countdown to the Show: 2 Weeks

Countdown Email 6 Subject Line: Countdown to the Show: Less than One Week

Total Sent: 6,376 Open Rate: 30.30% Click-Through Rate: 4.86%

Total Sent: 10,454 Open Rate: 34.11% Click-Through Rate: 4.44%

72

73


Vision Expo West 2015

Deployed: 9/15/2015

PRE-REGISTERED ATTENDEE EMAILS

Vision Expo West 2015

Deployed: 9/16/2015

PRE-REGISTERED ATTENDEE EMAILS

First Time Attendee Subject Line: ª Plan Your Show ª Travel Arrangements ª When You Arrive On Site

Onsite Email 1 - All Pre Reg Subject Line: People are talking about #VisionExpo

Total Sent: 5,252 Open Rate: 38.21% Click-Through Rate: 9.22%

Total Sent: 7,474 Open Rate: 31.24% Click-Through Rate: 5.41%

74

75


Vision Expo West 2015

Deployed: 9/17/2015

PRE-REGISTERED ATTENDEE EMAILS

Onsite Email 2 - Verified & Non Verified Subject Line: We’re Ready for Friday, Are You? / We Look Forward to Seeing You Tomorrow Verified Total Sent: 5,765 Open Rate: 35.13% Click-Through Rate: 4.41%

Non Verified Total Sent: 5,758 Open Rate: 33.29% Click-Through Rate: 4.55%

EDUCATION

E-MAILS:

76

77


2015 ATTENDEE E-MAIL MARKETING CAMPAIGN EDUCATION PROSPECTOR E-MAILS Weekly newsletters to Education priors and future prospects promoting Education highlights, events, announcements, tips and more

78

Vision Expo West 2015 EDUCATION PROSPECTOR EMAILS Email 1: Education Registration is Open - ODs - CSG Deployed: 6/22/2015 (14 weeks out) Subject Line: Education for you and your staff as low as $28 per hour

80

Email 1: Education Registration is Open - Priors - CSG Deployed: 6/22/2015 (14 weeks out) Subject Line: Come back and see what’s new

81

Email 1: Education Registration is Open - PreReg - CSG Deployed: 6/22/2015 (14 weeks out) Subject Line: Education Registration is Now Live

82

Email 2: Global Contact Lens Forum Deployed: 7/9/2015 (12 weeks out) Subject Line: Join Us for The Global Contact Lens Forum

83

Email 3: Ocular Wellness Deployed: 7/16/2015 (11 weeks out) Subject Line: New Education You Can’t Afford to Miss

84

Email 4: Keynote Series Deployed: 7/23/2015 (9 weeks out) Subject Line: Keynote Series: Join These Unique Visionaries

85

Email 5: Education Highlights - ODs Deployed: 7/30/2015 (8 weeks out) Subject Line: Education Highlights Selected For You OD Non OD

86 87

Email 6: Education Highlights - ODs Deployed: 8/06/2015 (6 weeks out) Subject Line: Featured Education for Every Role OD Non OD

88 89

Email 7: Early Bird - ODs Deployed: 8/19/2015 (4 weeks out) Subject Line: %%FullName%%, register now before discounted rates expire! OD Non OD

90 91

Email 8: Kirk Letter Deployed: 9/03/2015 (2 weeks out) Subject Line: A Personal Invitation From Dr. Kirk Smick

92

79


Vision Expo West 2015

Deployed: 6/22/2015

EDUCATION PROSPECTOR

Vision Expo West 2015

Deployed: 6/22/2015

EDUCATION PROSPECTOR

Email 1: Education Registration is Open - ODs - CSG Subject Line: Education for you and your staff as low as $28 per hour

Email 1: Education Registration is Open - Priors - CSG Subject Line: Come back and see what’s new

Free Total Sent: 1,686 Open Rate: 22.84% Click-Through Rate: 1.72% Registrations: 3

Free Total Sent: 4,864 Open Rate: 23.40% Click-Through Rate: 2.82% Registrations: 2

Rate: 0.18%

Paid Total Sent: 832 Open Rate: 17.91% Click-Through Rate: 0.24% Registrations: 0

80

Rate: 0.04%

Paid Total Sent: 2,452 Open Rate: 15.42% Click-Through Rate: 1.22% Registrations: 4

81

Rate: 0.16%


Vision Expo West 2015

Deployed: 6/22/2015

EDUCATION PROSPECTOR

Email 1: Education Registration is Open - PreReg - CSG Subject Line: Education Registration is Now Live

Vision Expo West 2015

EDUCATION PROSPECTOR

Email 2: Global Contact Lens Forum Subject Line: Join Us for The Global Contact Lens Forum Free Total Sent: 10,575 Open Rate: 19.02% Click-Through Rate: 0.81% Registrations: 4

Total Sent: 1,165 Open Rate: 41.80% Click-Through Rate: 14.08%

82

Deployed: 7/9/2015

Rate: 0.04%

Paid Total Sent: 3,576 Open Rate: 13.84% Click-Through Rate: 0.67% Registrations: 0

83


Vision Expo West 2015

Deployed: 7/16/2015

EDUCATION PROSPECTOR

Email 3: Ocular Wellness Subject Line: New Education You Can’t Afford to Miss Free Total Sent: 7,424 Open Rate: 18.78% Click-Through Rate: 1.09% Registrations: 4

Rate: 0.05%

Paid Total Sent: 2,643 Open Rate: 12.22% Click-Through Rate: 0.64% Registrations: 0

84

Vision Expo West 2015

Deployed: 7/23/2015

EDUCATION PROSPECTOR

Email 4: Keynote Series Subject Line: Keynote Series: Join These Unique Visionaries Free Total Sent: 7,633 Open Rate: 18.07% Click-Through Rate: 0.58% Registrations: 0

Paid Total Sent: 2,806 Open Rate: 11.73% Click-Through Rate: 0.50% Registrations: 1

85

Rate: 0.04%


Vision Expo West 2015

Deployed: 7/30/2015

EDUCATION PROSPECTOR

Email 5: Education Highlights - ODs Subject Line: Education Highlights Selected For You Free Total Sent: 4,112 Open Rate: 19.94% Click-Through Rate: 0.75% Registrations: 2

Rate: 0.05%

Paid Total Sent: 1,237 Open Rate: 12.77% Click-Through Rate: 0.81% Registrations: 0

86

Vision Expo West 2015

Deployed: 7/30/2015

EDUCATION PROSPECTOR

Email 5: Education Highlights - Non ODs Subject Line: Education Highlights Selected For You Free Total Sent: 4,043 Open Rate: 15.63% Click-Through Rate: 0.72% Registrations: 0

Paid Total Sent: 1,541 Open Rate: 11.16% Click-Through Rate: 0.58% Registrations: 0

87


Vision Expo West 2015

Deployed: 8/06/2015

EDUCATION PROSPECTOR

Email 6: Education Highlights - ODs Subject Line: Featured Education for Every Role Free Total Sent: 4,010 Open Rate: 18.43% Click-Through Rate: 0.82% Registrations: 0

Paid Total Sent: 1,148 Open Rate: 13.15% Click-Through Rate: 0.44% Registrations: 0

88

Vision Expo West 2015

Deployed: 8/06/2015

EDUCATION PROSPECTOR

Email 6: Education Highlights - Non ODs Subject Line: Featured Education for Every Role Free Total Sent: 3,096 Open Rate: 15.46% Click-Through Rate: 1.31% Registrations: 3

Rate: 0.10%

Paid Total Sent: 1,601 Open Rate: 9.62% Click-Through Rate: 0.69% Registrations: 0

89


Vision Expo West 2015

Deployed: 8/19/2015

EDUCATION PROSPECTOR

Email 7: Early Bird - ODs Subject Line: %%FullName%%, register now before discounted rates expire! Free Total Sent: 3,897 Open Rate: 21.17% Click-Through Rate: 1.80% Registrations: 2

Rate: 0.18%

Paid Total Sent: 1,176 Open Rate: 14.03% Click-Through Rate: 1.28% Registrations: 1

90

Rate: 0.09%

Vision Expo West 2015

Deployed: 8/19/2015

EDUCATION PROSPECTOR

Email 7: Early Bird - Non ODs Subject Line: %%FullName%%, register now before discounted rates expire! Free Total Sent: 3,542 Open Rate: 16.71% Click-Through Rate: 2.01% Registrations: 3

Rate: 0.08%

Paid Total Sent: 1,477 Open Rate: 11.65% Click-Through Rate: 1.02% Registrations: 0

91


Vision Expo West 2015

Deployed: 9/03/2015

EDUCATION PROSPECTOR

Email 8: Kirk Letter Subject Line: A Personal Invitation From Dr. Kirk Smick Free Total Sent: 6,235 Open Rate: 18.50% Click-Through Rate: 0.90% Registrations: 3

2015 ATTENDEE E-MAIL MARKETING CAMPAIGN EDUCATION PROGRAM E-MAILS

Rate: 0.05%

Course Handouts, Education Rewards, Mobile, Education Track Pushes, and more.

92

93


Vision Expo West 2015

Vision Expo West 2015

Deployed: 8/19/2015

EDUCATION PROGRAM EMAILS

Course Handouts Email Subject Line: Course Handsouts Are Now Available

EDUCATION PROGRAM EMAILS Course Handouts Email Deployed: 8/19/2015 (4 weeks out) Subject Line: Course Handsouts Are Now Available

95

Mobile / My Show Email Deployed: 8/27/2015 (3 weeks out) Subject Line: Vision Expo Mobile is Now Live!

96

Education Rewards Email 1 Deployed: 7/24/2015 (9 weeks out) Subject Line: Not everyone is getting this email‌

97

Education Rewards Email 2 Deployed: 8/04/2015 (7 weeks out) Subject Line: We Invite You to Participate in Our Education Rewards Program

98

Ocular Wellness Push Deployed: 7/29/2015 (8 weeks out) Subject Line: Join us for the NEW Ocular Surface Disease and Wellness Symposium

99

94

Total Sent: 2,441 Open Rate: 53.87% Click-Through Rate: 15.08%

95


Vision Expo West 2015

Deployed: 8/27/2015

EDUCATION PROGRAM EMAILS

Vision Expo West 2015

Deployed: 7/24/2015

EDUCATION PROGRAM EMAILS

Mobile / My Show Email Subject Line: Vision Expo Mobile is Now Live!

Education Rewards Email 1 Subject Line: Not everyone is getting this email‌

Total Sent: 2,757 Open Rate: 41.20% Click-Through Rate: 9.30%

Total Sent: 892 Open Rate: 61.32% Click-Through Rate: 3.14%

96

97


Vision Expo West 2015

Deployed: 8/04/2015

EDUCATION PROGRAM EMAILS

Vision Expo West 2015

Deployed: 7/29/2015

EDUCATION PROGRAM EMAILS

Education Rewards Email 2 Subject Line: We Invite You to Participate in Our Education Rewards Program

Ocular Wellness Push Subject Line: Join us for the NEW Ocular Surface Disease and Wellness Symposium

Total Sent: 1,293 Open Rate: 39.44% Click-Through Rate: 0.93%

Total Sent: 983 Open Rate: 40.08% Click-Through Rate: 1.93%

98

99


2015 ATTENDEE E-MAIL MARKETING CAMPAIGN EDUCATION VERIFICATION E-MAILS Countdowns and Sponsorship Fulfillment (Program Verification)

100

Vision Expo West 2015 PRE-REGISTERED EDUCATION EMAILS Countdown Email 1 Deployed: 8/7/2015 (6 weeks out) Subject Line: Countdown to the Show: 6 Weeks Until Vision Expo West

102

Countdown Email 2 Deployed: 8/14/2015 (5 weeks out) Subject Line: Countdown to the Show: 5 Weeks Until Vision Expo West

103

Countdown Email 3 Deployed: 8/21/2015 (4 weeks out) Subject Line: Countdown to the Show: 4 Weeks Until Vision Expo West

104

Countdown Email 4 Deployed: 8/28/2015 (3 weeks out) Subject Line: Countdown to the Show: 3 Weeks

105

Countdown Email 5 Deployed: 9/04/2015 (2 weeks out) Subject Line: Countdown to the Show: 2 Weeks

106

Countdown Email 6 Deployed: 9/11/2015 (1 week out) Subject Line: Countdown to the Show: Less Than One Week

107

Education Verification Email - Ocular Wellness Deployed: 9/08/2015 (1 week out) Subject Line: A Few Reminders for Your Education Session Next Week!

108

Education Verification Email - Ritz Carlton Deployed: 9/08/2015 (1 week out) Subject Line: A Few Reminders for Your Education Session Next Week!

109

Education Verification Email - GCLF Deployed: 9/10/2015 (1 week out) Subject Line: A Few Reminders for Your Education Session Next Week!

110

Education Verification Email - Medical & Scientific Theater Deployed: 9/14/2015 (1 week out) Subject Line: A Few Reminders for Your Education Sessions Next Week!

111

101


Vision Expo West 2015

Deployed: 8/07/2015

PRE-REGISTERED EDUCATION EMAILS

Vision Expo West 2015

Deployed: 8/14/2015

PRE-REGISTERED EDUCATION EMAILS

Countdown Email 1 Subject Line: Countdown: 6 Weeks Until Vision Expo West

Countdown Email 2 Subject Line: Countdown to the Show: 5 Weeks Until Vision Expo West

Total Sent: 857 Open Rate: 40.49% Click-Through Rate: 4.43%

Total Sent: 1,900 Open Rate: 41.63% Click-Through Rate: 11.11%

102

103


Vision Expo West 2015

Deployed: 8/21/2015

PRE-REGISTERED EDUCATION EMAILS

Vision Expo West 2015

Deployed: 8/28/2015

PRE-REGISTERED EDUCATION EMAILS

Countdown Email 3 Subject Line: Countdown to the Show: 4 Weeks Until Vision Expo West

Countdown Email 4 Subject Line: Countdown to the Show: 3 Weeks

Total Sent: 2,657 Open Rate: 38.65% Click-Through Rate: 6.36%

Total Sent: 3,146 Open Rate: 38.40% Click-Through Rate: 6.90%

104

105


Vision Expo West 2015

Deployed: 9/03/2015

PRE-REGISTERED EDUCATION EMAILS

Vision Expo West 2015

Deployed: 9/11/2015

PRE-REGISTERED EDUCATION EMAILS

Countdown Email 5 Subject Line: Countdown to the Show: 2 Weeks

Countdown Email 6 Subject Line: Countdown to the Show: Less than One Week

Total Sent: 3,350 Open Rate: 39.25% Click-Through Rate: 9.58%

Total Sent: 10,454 Open Rate: 34.11% Click-Through Rate: 4.44%

106

107


Vision Expo West 2015

Deployed: 9/08/2015

PRE-REGISTERED EDUCATION EMAILS

Vision Expo West 2015

Deployed: 9/08/2015

PRE-REGISTERED EDUCATION EMAILS

Education Verification Email - Ocular Wellness Subject Line: A Few Reminders for Your Education Session Next Week!

Education Verification Email - Ritz Carlton Subject Line: A Few Reminders for Your Education Session Next Week!

Total Sent: 258 Open Rate: 58.14% Click-Through Rate: 3.10%

Total Sent: 260 Open Rate: 52.31% Click-Through Rate: 6.15%

108

109


Vision Expo West 2015

Deployed: 9/11/2015

PRE-REGISTERED EDUCATION EMAILS

Vision Expo West 2015

Deployed: 9/14/2015

PRE-REGISTERED EDUCATION EMAILS

Education Verification Email - GCLF Subject Line: A Few Reminders for Your Education Session Next Week!

Education Verification Email - Medical & Scientific Theater Subject Line: A Few Reminders for Your Education Sessions Next Week!

Total Sent: 393 Open Rate: 50.36% Click-Through Rate: 4.07%

Total Sent: 357 Open Rate: 54.06% Click-Through Rate: 5.04%

110

111


2015 ATTENDEE E-MAIL MARKETING CAMPAIGN EXHIBITOR E-MAILS Space Renewal and Marketing Programs including the Customer Invitation Program, New Product Videos, Exhibitor Webinars and more

EXHIBITOR

E-MAILS:

112

113


Vision Expo West 2015

Vision Expo West 2015

EXHIBITOR EMAILS 116

Save the Date - Lenses & Processing Technology/Medical & Scientific EM Deployed: 8/17/2015 (4 weeks out) Subject Line: Space Selection for Vision Expo West 2016

127

117

Save the Date - Galleria EM Deployed: 8/17/2015 (4 weeks out) Subject Line: Space Selection for Vision Expo West 2016

128

118

Amazon Survey Winners EM Deployed: 8/20/2015 (4 weeks out) Subject Line: Congratulations on winning a $10 Amazon Gift Code

129

119

Reminder: Save the Date - Eyewear & Accessories EM Deployed: 8/25/2015 (3 weeks out) Subject Line: Space Renewal for Vision Expo West 2016

130

120

Reminder: Save the Date - Lenses & Processing Technology/Medical & Scientific EM Deployed: 8/25/2015 (3 weeks out) Subject Line: Space Renewal for Vision Expo West 2016

131

121

Reminder: Save the Date - Galleria EM Deployed: 8/25/2015 (3 weeks out) Subject Line: Space Renewal for Vision Expo West 2016

132

122

New Exhibitor Party EM Deployed: 9/9/2015 (1 week out) Subject Line: Join us for the party of the year (and you’re the guest of honor)

133

123

Space Renewal - We Missed You EM Deployed: 9/11/2015 (1 week out) Subject Line: We missed you for Space Renewal

134

New Product Video & Marketing Programs EM Deployed: 8/1/2015 (7 weeks out) Subject Line: Add Mobile Video to Your Vision Expo Marketing

124

Visionaries EM Deployed: 9/24/2015 (0 weeks out) Subject Line: Post or Share a Comment with ECP’s in this New Social Community

135

Reminder Galleria Package EM Deployed: 8/5/2015 (6 weeks out) Subject Line: Reminder: Book your booth design and décor

125

Save the Date - Eyewear & Accessories EM Deployed: 8/17/2015 (4 weeks out) Subject Line: Space Selection for Vision Expo West 2016

126

Amazon Survey Reminder EM Deployed: 6/3/2015 (15 weeks out) Subject Line: REMINDER: Please share your expectations - Vision Expo West Customer Invitation Program EM Deployed: 6/18/2015 (13 weeks out) Subject Line: Customer Invitation Program is now LIVE! New Product Video EM Deployed: 6/27/2015 (12 weeks out) Subject Line: New mobile way to stand out from the crowd New Exhibitor Webinar - ALL NEW EM Deployed: 7/7/2015 (10 weeks out) Subject Line: Join us for our New Exhibitor Webinar New Exhibitor Webinar - 2-5 Years EM Deployed: 7/7/2015 (10 weeks out) Subject Line: Join us for our New Exhibitor Webinar Dedicated Marketing Programs EM Deployed: 7/14/2015 (9 weeks out) Subject Line: 4 Effective Programs to Market Your Company Mike Annunziato’s Welcome EM Deployed: 7/23/2015 (8 weeks out) Subject Line: Meet your new Account Executive Galleria Package EM Deployed: 7/29/2015 (7 weeks out) Subject Line: Galleria Booth Wall Package Deadline Extended

114

115


Vision Expo West 2015

Deployed: 6/03/2015

EXHIBITOR

Vision Expo West 2015

Deployed: 6/18/2015

EXHIBITOR

Amazon Survey Reminder EM Subject Line: REMINDER: Please share your expectations - Vision Expo West

Customer Invitation Program EM Subject Line: Customer Invitation Program is now LIVE!

Total Sent: 3,816 Open Rate: 25.89% Click-Through Rate: 1.99%

Total Sent: 339 Open Rate: 48.97% Click-Through Rate: 14.45%

116

117


Vision Expo West 2015

Deployed: 6/27/2015

EXHIBITOR

Vision Expo West 2015

Deployed: 7/07/2015

EXHIBITOR

New Product Video EM Subject Line: New mobile way to stand out from the crowd

New Exhibitor Webinar - ALL NEW Exhibitors EM Subject Line: Join us for our New Exhibitor Webinar

Total Sent: 245 Open Rate: 42.86% Click-Through Rate: 6.12%

Total Sent: 46 Open Rate: 47.83% Click-Through Rate: 9.00%

118

119


Vision Expo West 2015

Deployed: 7/07/2015

EXHIBITOR

Vision Expo West 2015

Deployed: 7/14/2015

EXHIBITOR

New Exhibitor Webinar - 2-5 years EM Subject Line: Join us for our New Exhibitor Webinar

Dedicated Marketing Program EM Subject Line: 4 Effective Programs to Market Your Company

Total Sent: 133 Open Rate: 47.83% Click-Through Rate: 8.40%

Total Sent: 378 Open Rate: 35.45% Click-Through Rate: 6.88%

120

121


Vision Expo West 2015

Deployed: 7/23/2015

EXHIBITOR

Vision Expo West 2015

Deployed: 7/29/2015

EXHIBITOR

Mike Annunziato’s Welcome EM Subject Line: Meet your new Account Executive

Galleria Package EM Subject Line: Galleria Booth Wall Package Deadline Extended

Total Sent: 133 Open Rate: 58.65% Click-Through Rate: 1.50%

Total Sent: 63 Open Rate: 58.73% Click-Through Rate: 19.05%

122

123


Vision Expo West 2015

Deployed: 8/01/2015

EXHIBITOR

Vision Expo West 2015

Deployed: 8/05/2015

EXHIBITOR

New Product Video & Marketing Programs EM Subject Line: Add Mobile Video to Your Vision Expo Marketing

Reminder Galleria Package EM Subject Line: Reminder: Book your booth design and dĂŠcor

Total Sent: 373 Open Rate: 36.46% Click-Through Rate: 4.29%

Total Sent: 56 Open Rate: 48.21% Click-Through Rate: 10.71%

124

125


Vision Expo West 2015

Deployed: 8/17/2015

EXHIBITOR

Vision Expo West 2015

Deployed: 8/17/2015

EXHIBITOR

Save the Date - Eyewear & Accessories EM Subject Line: Space Selection for Vision Expo West 2016

Save the Date - Lenses & Processing Technology/Medical & Scientific EM Subject Line: Space Selection for Vision Expo West 2016

Total Sent: 146 Open Rate: 56.16% Click-Through Rate: 0.00%

Total Sent: 190 Open Rate: 59.47% Click-Through Rate: 0.53%

126

127


Vision Expo West 2015

Deployed: 8/17/2015

EXHIBITOR

Vision Expo West 2015

Deployed: 8/20/2015

EXHIBITOR

Save the Date - Galleria EM Subject Line: Space Selection for Vision Expo West 2016

Amazon Survey Winners EM Subject Line: Congratulations on winning a $10 Amazon Gift Code

Total Sent: 63 Open Rate: 50.79% Click-Through Rate: 0.00%

Total Sent: 35 Open Rate: 80.00% Click-Through Rate: 0.00%

128

129


Vision Expo West 2015

Deployed: 8/25/2015

EXHIBITOR

Vision Expo West 2015

Deployed: 8/25/2015

EXHIBITOR

Reminder: Save the Date - Eyewear & Accessories EM Subject Line: Reminder: Space Selection for Vision Expo West 2016

Reminder: Save the Date - Lenses & Processing Technology/Medical & Scientific EM Subject Line: Reminder: Space Selection for Vision Expo West 2016

Total Sent: 138 Open Rate: 39.86% Click-Through Rate: 3.62%

Total Sent: 180 Open Rate: 39.44% Click-Through Rate: 5.00%

130

131


Vision Expo West 2015

Deployed: 8/25/2015

EXHIBITOR

Vision Expo West 2015

Deployed: 9/09/2015

EXHIBITOR

Reminder: Save the Date - Galleria EM Subject Line: Reminder: Space Selection for Vision Expo West 2016

New Exhibitor Party EM Subject Line: Join us at the party of the year (and you’re the guest of honor)

Total Sent: 58 Open Rate: 43.10% Click-Through Rate: 0.00%

Total Sent: 95 Open Rate: 57.29% Click-Through Rate: 12.63%

132

133


Vision Expo West 2015

Deployed: 9/11/2015

EXHIBITOR

Vision Expo West 2015

Deployed: 9/24/2015

EXHIBITOR

Space Renewal - We Missed You EM Subject Line: We missed you for Space Renewal

Visionaries EM Subject Line: Post or Share a Comment with ECP’s in this New Social Community

Total Sent: 235 Open Rate: 51.06% Click-Through Rate: 0.85%

Total Sent: 2,875 Open Rate: 32.20% Click-Through Rate: 1.70%

134

135


2015 EXHIBITOR E-MAIL MARKETING CAMPAIGN EXHIBITOR NEWSLETTERS Monthly e-newsletters to exhibitors highlighting exhibitor services, upcoming deadlines and marketing programs

136

Vision Expo West 2015 EXHIBITOR NEWSLETTERS June Newsletter Deployed: 6/24/2015 (12 weeks out) Subject Line: Important Exhibitor News - June Issue

138

July Newsletter Deployed: 7/17/2015 (8 weeks out) Subject Line: Important Exhibitor News - July Issue

139

August Newsletter Deployed: 8/13/2015 (5 weeks out) Subject Line: Important Exhibitor News - August Issue

140

September Newsletter Deployed: 9/3/2015 (2 weeks out) Subject Line: Important Exhibitor News - September Issue

141

137


Vision Expo West 2015

Deployed: 6/24/2015

EXHIBITOR

June Newsletter Subject Line: Important Exhibitor News - June Issue

Vision Expo West 2015

Deployed: 7/17/2015

EXHIBITOR

July Newsletter Subject Line: Important Exhibitor News - July Issue Stacey (New): Total Sent: 74 Open Rate: 48.65% Click-Through Rate: 9.46%

Kirsten (Returning): Total Sent: 238 Open Rate: 49.16% Click-Through Rate: 8.40%

Stacey (International): Total Sent: 22 Open Rate: 54.55% Click-Through Rate: 9.09%

Stacey (Returning): Total Sent: 60 Open Rate: 46.67% Click-Through Rate: 10.00%

Stacey (Returning): Total Sent: 11 Open Rate: 63.64% Click-Through Rate: 9.09%

Stacey (New): Total Sent: 260 Open Rate: 61.67% Click-Through Rate: 13.33%

Kirsten (Returning, Erin): Total Sent: 241 Open Rate: 40.25% Click-Through Rate: 7.88% Kirsten (Returning, Val): Total Sent: 36 Open Rate: 50.00% Click-Through Rate: 8.33%

138

139


Vision Expo West 2015

Deployed: 8/13/2015

EXHIBITOR

Vision Expo West 2015

Deployed: 9/03/2015

EXHIBITOR

August Newsletter Subject Line: Important Exhibitor News - August Issue

September Newsletter Subject Line: Important Exhibitor News - September Issue

Kirsten (Returning, Val): Total Sent: 38 Open Rate: 36.84% Click-Through Rate: 2.63%

Kirsten (Returning, Val): Total Sent: 38 Open Rate: 36.84% Click-Through Rate: 1.00%

Kirsten (Returning, Erin): Total Sent: 331 Open Rate: 48.34% Click-Through Rate: 7.52%

Kirsten (Returning, Erin): Total Sent: 250 Open Rate: 45.20% Click-Through Rate: 10.40%

Stacey (New, Erin): Total Sent: 75 Open Rate: 50.67% Click-Through Rate: 4.00%

Stacey (New, Erin): Total Sent: 60 Open Rate: 58.33% Click-Through Rate: 13.33%

Stacey (International): Total Sent: 22 Open Rate: 36.59% Click-Through Rate: 0.00%

Stacey (New, Val): Total Sent: 6 Open Rate: 33.33% Click-Through Rate: 0.00% Stacey (International): Total Sent: 20 Open Rate: 30.00% Click-Through Rate: 10.00%

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2015 EXHIBITOR E-MAIL MARKETING CAMPAIGN EXHIBITOR PROSPECTORS Outreach to the Vision Expo West prospect universe with the goal of creating awareness and generating new sales

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Vision Expo West 2015 PROSPECTOR EMAILS April Open Booth Space - Eyewear & Accessories EM Deployed: 4/15/2015 (22 weeks out) Subject Line: Don’t wait, reserve your space for 2015!

144

April Open Booth Space - Lenses & Processing Technology/Medical & Scientific EM Deployed: 4/15/2015 (22 weeks out) Subject Line: Don’t wait, reserve your space for 2015!

145

Infographic Prospector Deployed: 6/2/2015 (15 weeks out) Subject Line: There’s Still Time to Book Your Space for Vision Expo West

146

July Open Booth Space - Eyewear & Accessories EM Deployed: 7/10/2015 (10 weeks out) Subject Line: Don’t wait, reserve your space for 2015!

147

July Open Booth Space - Galleria EM Deployed: 7/10/2015 (10 weeks out) Subject Line: Don’t wait, reserve your space for 2015!

148

July Open Booth Space - Medical & Scientific/Lenses & Processing Technology EM Deployed: 7/10/2015 (10 weeks out) Subject Line: Don’t wait, reserve your space for 2015!

149

OPTImum TAP EM Deployed: 7/28/2015 (8 weeks out) Subject Line: Reach these Key Buyers and Retailers in September

150

International Infographic EM Deployed: 8/10/2015 (5 weeks out) Subject Line: There’s Still Time to Book Your Space for Vision Expo West

151

Pie Chart Prospector EM Deployed: 9/2/2015 (2 weeks out) Subject Line: 2 weeks until Vision Expo West - There’s still time!

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SILMO EM Deployed: 9/15/2015 (0 weeks out) Subject Line: Can we connect at SILMO?

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Vision Expo West 2015

Deployed: 4/15/2015

PROSPECTOR

Vision Expo West 2015

Deployed: 4/15/2015

PROSPECTOR

April Open Booth Space - Eyewear & Accessories EM Subject Line: Don’t wait, reserve your space for 2015!

April Open Booth Space - Lenses & Processing Technology/Medical & Scientific EM Subject Line: Don’t wait, reserve your space for 2015!

Total Sent: 190 Open Rate: 30.00% Click-Through Rate: 1.05%

Total Sent: 157 Open Rate: 28.03% Click-Through Rate: 0.64%

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Vision Expo West 2015

Deployed: 6/02/2015

PROSPECTOR

Vision Expo West 2015

Deployed: 7/10/2015

PROSPECTOR

Infographic Prospector EM Subject Line: There’s Still Time to Book Your Space for Vision Expo West

July Open Booth Space - Eyewear & Accessories EM Subject Line: Don’t wait, reserve your space for 2015!

Total Sent: 655 Open Rate: 25.34% Click-Through Rate: 0.92%

Total Sent: 154 Open Rate: 17.53% Click-Through Rate: 2.60%

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Vision Expo West 2015

Deployed: 7/10/2015

PROSPECTOR

Vision Expo West 2015

Deployed: 7/10/2015

PROSPECTOR

July Open Booth Space - Galleria EM Subject Line: Don’t wait, reserve your space for 2015!

July Open Booth Space - Medical & Scientific/Lenses & Processing Technology EM Subject Line: Don’t wait, reserve your space for 2015!

Total Sent: 48 Open Rate: 25.00% Click-Through Rate: 0.00%

Total Sent: 61 Open Rate: 14.75% Click-Through Rate: 0.00%

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Vision Expo West 2015

Deployed: 7/28/2015

PROSPECTOR

Vision Expo West 2015

Deployed: 8/10/2015

PROSPECTOR

OPTImum TAP EM Subject Line: Reach these Key Buyers and Retailers in September

International Infographic EM Subject Line: There’s Still time to Book Your Space for Vision Expo West 2015

Total Sent: 820 Open Rate: 22.68% Click-Through Rate: 0.24%

Total Sent: 159 Open Rate: 28.93% Click-Through Rate: 3.15%

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Vision Expo West 2015

Deployed: 9/02/2015

PROSPECTOR

Vision Expo West 2015 PROSPECTOR

Pie Chart Prospector EM Subject Line: 2 weeks until Vision Expo West - There’s still time!

SILMO EM Subject Line: Can we connect at SILMO?

Total Sent: 361 Open Rate: 18.28% Click-Through Rate: 0.00%

Total Sent: 621 Open Rate: 50.73% Click-Through Rate: 3.70%

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Deployed: 9/15/2015

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2015 E-MAIL MARKETING CAMPAIGN VISION VOICE Monthly e-newsletters delivering insight in an easy-to-read format to keep you in-the-know

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Vision Expo West 2015 VISION VOICE Vision Voice 1 - June Issue Deployed: 6/29/2015 Subject Line: June Issue of the Vision Voice

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Vision Voice 2 - July Issue Deployed: 7/27/2015 Subject Line: July Issue of the Vision Voice

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Vision Voice 3 - August Issue Deployed: 8/31/2015 Subject Line: August Issue of the Vision Voice

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Vision Voice 4 - September Issue Deployed: 9/30/2015 Subject Line: September Issue of the Vision Voice

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Vision Expo West 2015

Deployed: 6/29/2015

VISION VOICE Vision Voice 1 - June Issue Subject Line: June Issue of the Vision Voice Total Sent: 49,306 Open Rate: 18.21% Click-Through Rate: 1.36%

Vision Expo West 2015

Deployed: 7/27/2015

VISION VOICE Vision Voice 2 - July Issue Subject Line: July Issue of the Vision Voice Total Sent: 50,058 Open Rate: 18.65% Click-Through Rate: 1.26%

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Vision Expo West 2015

Deployed: 8/31/2015

VISION VOICE Vision Voice 3 - August Issue Subject Line: August Issue of the Vision Voice Total Sent: 52,258 Open Rate: 18.36% Click-Through Rate: 1.24%

Vision Expo West 2015

Deployed: 9/30/2015

VISION VOICE Vision Voice 4 - September Issue Subject Line: September Issue of the Vision Voice Total Sent: 46,303 Open Rate: 15.15% Click-Through Rate: 0.50%

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2015 DIRECT MAIL MARKETING CAMPAIGN

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Vision Expo West 2015 DIRECT MAIL DM 1 - Save the Date Postcard Mail Date: May 20, 2015

(16 weeks out)

162

DM 2 - Conference Education Brochure Mail Date: July 8, 2015 (9 weeks out)

163

DM 3 - Attendee Prospector Mail Date: July 22, 2015

(7 weeks out)

164

DM 4 - Last Chance Postcard Mail Date: July 29, 2015

(6 weeks out)

165

DM 5 - Pre Show Planner Mail Date: August 13, 2015

(4 weeks out)

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Vision Expo West 2015

Mailed: 5/20/2015

DIRECT MAIL DM 1 - Save the Date Postcard FREE Version: Total Printed: 21,000 Total Sent: 21,094 Registrations: 306

Rate: 1.45%

Vision Expo West 2015

Mailed: 7/08/2015

DIRECT MAIL DM 2 - Conference Brochure PAID Version: Total Printed: 21,000 Total Sent: 17, 397 Registrations: 7

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Rate: 0.04%

Total Printed: 30,000 Total Sent: 27,356 Registrations: 113

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Vision Expo West 2015

Mailed: 7/22/2015

DIRECT MAIL DM 3 - Attendee Prospector Fashion: Total Printed: 40,000 Total Sent: 26,935 Registrations: 79

Rate: 0.29%

Vision Expo West 2015

Mailed: 7/29/2015

DIRECT MAIL DM 4 - Last Chance Postcard Medical: Total Printed: 50,000 Total Sent: 12,784 Registrations: 41

164

Rate: 0.32%

Fashion: Total Printed: 15,000 Total Sent: 15,030 Registrations: 73

Rate: 0.49%

Medical: Total Printed: 15,000 Total Sent: 6,263 Registrations: 38

165

Rate: 0.61%


Vision Expo West 2015

Mailed: 8/30/2015

DIRECT MAIL DM 5 - Pre Show Planner Total Sent: 8,500

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