Overview & Events Schedule by Daniel Leibovitch

Overview & Events Schedule As of 7/06/2015

TABLE OF CONTENTS Full details about each initiative can be found on the corresponding page listed PAGES 2-14

TOPIC EVENT LISTING/SCHEDULE-AT-A-GLANCE EVENT DETAILS

15-16

EXHIBIT HALL, FLOOR PLAN AND NAVIGATION

17-19

EDUCATION PROGRAM HIGHLIGHTS

ATTENDEE PROGRAMS

21-22

AFFILIATE PARTNERS

SOCIAL MEDIA

24-25

EXHIBITOR VALUE

25-27

MEDIA & PRESS VALUE ABOUT US

FUTURE DATES

#VisionExpo is the official hashtag for International Vision Expo & Conference. International Vision Expo & Conference is a proud supporter of Think About Your Eyes, a national public awareness campaign, presented by The Vision Council and the American Optometric Association, designed to educate the public on the benefits of vision health and promote the importance of getting an annual comprehensive eye exam. If you're interested in partnering with Think About Your Eyes to deliver benefits to your members, please contact Jon Torrey, director, professional relations, at mjtorrey@thinkaboutyoureyes.com.

EVENT LISTING/SCHEDULE-AT-A-GLANCE *Detailed information found in next section, Event Details TUESDAY, SEPTEMBER 15 7:00 AM – 5:00 PM

COVD Applied Concept Course *Members Only Location TBD

11:30 AM – 1:30 PM

The Vision Council Luncheon By Invitation Only Level 1, Room TBD

12:00 PM – 5:00 PM

OWA Board Meeting Level 1, Room TBD

11:30 AM – 6:00 PM

The Future In Focus: Showcasing Game Changing Eye Care Technologies* Level 1, Rooms 701-703 & 801-803

1:00 PM – 6:00 PM

The Vision Council Data Communication Standards Meeting By Invitation Only Level 1, Room TBD

3:00 PM – 5:00 PM

The Vision Council Sustainability Committee By Invitation Only Level 1, Room TBD

3:00 PM – 5:00 PM

The Vision Council MLM Dinner By Invitation Only Location TBD

WEDNESDAY, SEPTEMBER 16 7:00 AM

Prevent Blindness Swing Fore Sight* Spanish Trail Country Club, Las Vegas, NV

7:00 AM – 1:30 PM

Global Contact Lens Forum* Location TBD This program is endorsed by: British Contact Lens Association BCLA and Contact Lens Society of America Supported by: Alcon, Bausch + Lomb, Johnson & Johnson Vision Care Media Partner: Contact Lens Spectrum

7:00 AM – 5:00 PM

COVD Applied Concept Course *Members Only Location TBD

7:00 AM – 5:30 PM

Media & Press Center and Press Conferences Open Location TBD

EVENT LISTING/SCHEDULE-AT-A-GLANCE *Detailed information found in next section, Event Details WEDNESDAY, SEPTEMBER 16 (CONTINUED) 7:00 AM – 6:00 PM

Education Open Level 1

9:00 AM – 10:30 AM

The Vision Council Lens Processing Technology Division Meeting By Invitation Only Level 1, Room TBD

11:00 AM – 6:00 PM

Hotel Shuttles Level 1

12:00 PM – 1:30 PM

The Vision Council Luncheon By Invitation Only Level 1, Room TBD

12:00 PM – 5:00 PM

COR Meeting and Luncheon Level 1, Rooms 1003-1004

1:00 PM – 5:00 PM

The Vision Council Lens Technical Committee Meeting By Invitation Only Level 1, Room TBD

1:30 PM – 5:15 PM

Ocular Surface Disease and Wellness Symposium Location TBD Supported by: Alcon, Allegran, Shire Media Partner: Primary Care Optometry News

3:00 PM – 4:00 PM

The Vision Council Refreshment Break By Invitation Only Level 1, Room TBD

3:30 PM – 6:00 PM

The Vision Council Board of Directors Meeting By Invitation Only Level 1, Room TBD

4:00 PM – 5:30 PM

The Vision Council Government and Regulatory Affairs Update By Invitation Only Level 1, Room TBD

4:00 PM – 7:00 PM

VM Live Presentation and Cocktails Level 1, Rooms 1006-1007

EVENT LISTING/SCHEDULE-AT-A-GLANCE *Detailed information found in next section, Event Details WEDNESDAY, SEPTEMBER 16 (CONTINUED) 6:30 PM – 9:30 PM

The Vision Council Optical Lab Division Directors’ Choice and Optical Pioneers Hall of Fame Banquet Treasure Island, Location TBD

THURSDAY, SEPTEMBER 17 7:00 AM – 8:00 AM

The Vision Council Lab Division Breakfast Level 1, Room TBD

7:00 AM – 6:00 PM

Education Open Level 1

7:30 AM – 10:30 AM

Hotel Shuttles – Inbound Level 1

7:30 AM – 6:00 PM

Media & Press Center and Press Conferences Open Location TBD

8:00 AM – 1:30 PM

The Vision Council Lab Division Meeting and Luncheon Level 1, Room TBD

9:30 AM – 6:00 PM

Exhibition Open Level 2

9:30 AM – 6:00 PM

Club Vision Member Lounge Member lunch served 12:00 PM – 1:30 PM Level 2, Booth #21130 *Please pick up your lunch voucher in the Club Vision Member lounge before 1:00 PM

9:30 AM – 6:00 PM

OPTImum Member Lounge Member lunch served 12:00 PM – 1:30 PM Level 2, Booth #18130

9:30 AM – 6:00 PM

The Vision Council Member Lounge Level 2, Booth #LP6121

9:30 AM – 6:00 PM

Job Fair Local Eye Site Booth, Level 2, Booth #25130

EVENT LISTING/SCHEDULE-AT-A-GLANCE *Detailed information found in next section, Event Details THURSDAY, SEPTEMBER 17 (CONTINUED)

9:30 AM

Voting Begins for the Vision Choice Awards Level 2, Front of Exhibit Hall, New Product Showcase Gallery

10:00 AM – 11:00 AM

Emerging Ultility of Ultra-Widefield Imaging in Clinical Practice | Speaker: Rishi P. Singh Sponsored by: Optos Level 2, Booth #4121, Medical & Scientific Theater

11:30 AM – 12:30 PM

Power Lunch: Marketing Your Practice from the Inside Out | Speakers: Carl Spear, OD and Dr. Katie Gilbert Spear, OD Sponsored by: SolutionReach Level 2, Booth #4121, Medical & Scientific Theater

12:00 PM – 1:30 PM

The OWA Connection Series Presents: “Getting Four Generations Working Together” Venetian / Palazzo Congress Center

12:00 PM – 2:00 PM

Celebrity Appearance – Tony Hawk Level 2, Booth #18015, Eyewear Designs

1:00 PM – 2:00 PM

Power Lunch: The Benefits and Dangers of Blue Light Sponsored by: Crizal PreVencia Level 2, Booth #4121, Medical & Scientific Theater

1:30 PM – 2:30 PM

State of the Eye Care Industry Address* Level 1, Room TBD In Collaboration with: Baush + Lomb, Essilor, Luxottica Media Partner: Vision Monday

1:30 PM – 5:00 PM

Think About Your Eyes Meeting Level 1, Room TBD

2:30 PM – 3:30 PM

The Office of the Future | Speakers: Benjamin Hakoun CEO of Sylvain Jaboeuf, North American Director Sponsored by: Fitting Box Level 2, Booth #4121, Medical & Scientific Theater

3:30 PM – 6:30 PM

Hotel Shuttles – Outbound Level 1

EVENT LISTING/SCHEDULE-AT-A-GLANCE *Detailed information found in next section, Event Details THURSDAY, SEPTEMBER 17 (CONTINUED) 4:00 PM – 5:00 PM Is Oct Right for Me? | Speaker: Dr. Robert Prouty Sponsored by: OptoVue Level 2, Booth #4121, Medical & Scientific Theater 6:00 PM – 9:00 PM

Alcon Air Optix® Colors Education Salon* Mandalay Bay Resort & Casino

6:00 PM

Labapalooza By Invitation Only Location TBD

9:00 PM – 12:00 AM

Bad Habits “Eye Docs of Rock” Party – Vision Expo Opening Night Party* Hard Rock Cafe

FRIDAY, SEPTEMBER 18 7:00 AM – 6:00 PM

Media & Press Center and Press Conferences Open Location TBD

7:00 AM – 6:00 PM

Education Open Level 1

7:30 AM – 10:30 AM

Hotel Shuttles – Inbound Level 1

8:00 AM – 5:30 PM

Think About Your Eyes Meeting Level 1, Room TBD

9:30 AM – 2:00 PM

Voting Open for the Vision Choice Awards Level 2, Front of Exhibit Hall, New Product Showcase Gallery

9:30 AM – 6:00 PM

Exhibition Open Level 2

9:30 AM – 6:00 PM

Club Vision Member Lounge Member lunch served 12:00PM – 1:30 PM Level 2, Booth #21130 *Please pick up your lunch voucher in the Club Vision Member lounge before 1:00 PM

EVENT LISTING/SCHEDULE-AT-A-GLANCE *Detailed information found in next section, Event Details FRIDAY, SEPTEMBER 18 (CONTINUED) 9:30 AM – 6:00 PM OPTImum Member Lounge Member lunch served 12:00 PM – 1:30 PM Level 2, Booth #18130 9:30 AM – 6:00 PM

The Vision Council Member Lounge Level 2, Booth #LP6121

9:30 AM – 6:00 PM

Job Fair Local Eye Site Booth, Level 2, Booth #25130

10:00 AM – 11:00 AM

Eyewear for a Visually Challenging World | Speaker: Steve Klein, OD Sponsored by: Zeiss Level 2, Booth #4121, Medical & Scientific Theater

11:30 AM – 12:30 PM

Power Lunch: Managing Presbyopic Patients with Variable Power Optics | Moderator: Frank Giammanco | Speakers: Dr. Rob Stevens, Dr. Graeme Mackenzie, Mike Ferrara, Ed De Dennaro, MED, ABOM Sponsored by: Focuss Level 2, Booth #4121, Medical & Scientific Theater

11:45 AM – 12:45 PM

Free Food Friday, Seating 1* Level 2, Back of Exhibit Hall

12:00 PM – 1:00 PM

Young Professionals Club Lunch nd Grimaldi’s (2 Floor near Palazzo Casino Floor Escalators)

12:30 PM – 2:00 PM

ADO Practice Solutions Session – “Preparing For & Passing Audits” Location TBD

1:00 PM – 2:00 PM

AR for the Real World | Speaker: Jeff Hopkins Sponsored by: Zeiss Level 2, Booth #4121, Medical & Scientific Theater

1:00 PM – 2:00 PM

Free Food Friday, Seating 2* Level 2, Back of Exhibit Hall

1:00 PM – 2:00 PM

Safilo Presents: Kids By Safilo* Location TBD Presented by: Safilo

EVENT LISTING/SCHEDULE-AT-A-GLANCE *Detailed information found in next section, Event Details FRIDAY, SEPTEMBER 18 (CONTINUED) 2:30 PM – 3:30 PM Spectacle Lens Solutions for a Digital World | Speaker: Jeff Hopkins Sponsored by: Zeiss Level 2, Booth #4121, Medical & Scientific Theater 3:00 PM – 5:00 PM

The Suites’ Buyer Bellini Toast The Venetian Hotel, Levels 35 & 36, The Suites

3:30 PM – 6:30 PM

Hotel Shuttles - Outbound Level 1

4:00 PM

Vision Choice Awards Announced* Level 2, Front of Exhibit Hall, New Product Showcase Gallery

4:00 PM – 6:00 PM

edCFDA Panel Event and Reception* The Galleria Lounge, Level 2, Booth #G23057

4:30 PM – 6:30 PM

SCCO (Marshall B. Ketchum – Southern California College of Optometry) Alumni & Friends Reception Presented by the MBKU Alumni Association The Yard Bird (Venetian Restaurant Row)

5:30 PM – 7:00 PM

UHCO (University of Houston College of Optometry) Alumni & Friends Reception Sands Convention Center (Galileo 904)

5:30 PM – 7:00 PM

The Vision Council Sunglass & Reader Division Happy Hour Bouchon in the Venetian (Venezia Tower)

6:00pm – 7:30pm

Young Professionals Club Member Reception nd Double Helix Bar, The Palazzo Hotel, 2 Floor above the casino next to Christian Louboutin and Diane von Furstenberg

6:00 PM – 8:00 PM

ODs on Facebook Party* The Venetian Hotel, TAO, Opium Room

6:00 PM – 8:00 PM

Vision Source Party* The Venetian Hotel, Public House (Restaurant Row)

6:30 PM – 9:30 PM

The Vision Council AR Steering Committee Dinner Location TBD

9:00 PM – 1:00 AM

The Party at Vision Expo West* Sponsored by: Marchon, VSP Optics Group, Eyefinity and Altair Paris Hotel Pool

EVENT LISTING/SCHEDULE-AT-A-GLANCE *Detailed information found in next section, Event Details SATURDAY, SEPTEMBER 19 7:00 AM – 5:00 PM

Education Open Level 1

7:30 AM – 9:30 AM

The Ritz-Carlton Leadership Center Presents – Memorable Customer Service Level 1 Supported by: Eyefinity Media Partner: Eyecare Business

7:30 AM – 10:30 AM

Hotel Shuttles - Inbound Level 1

7:30 AM – 5:00 PM

Media & Press Center and Press Conferences Open Location TBD

9:30 AM – 5:00 PM

Exhibition Open Level 2

9:30 AM – 5:00 PM

Club Vision Member Lounge Member lunch served 12:00PM – 1:30 PM Level 2, Booth #21130 *Please pick up your lunch voucher in the Club Vision Member lounge before 1:00 PM

9:30 AM – 5:00 PM

OPTImum Member Lounge Member lunch served 12:00 PM – 1:30 PM Level 2, Booth #18130

9:30 AM – 5:00 PM

The Vision Council Member Lounge Level 2, Booth #LP6121

9:30 AM – 5:00 PM

Job Fair Local Eye Site Booth, Level 2, Booth #25130

12:00 PM – 1:00 PM

Optometry and Optician Student Lunch Location: TBD

3:00 PM – 4:00 PM

Student Education: Choose Your Own Adventure: Part II Level 1, Room TBD

3:30 PM – 6:30 PM

Hotel Shuttles - Outbound Level 1

EVENT LISTING/SCHEDULE-AT-A-GLANCE *Detailed information found in next section, Event Details SATURDAY, SEPTEMBER 19 (CONTINUED) 3:30 PM – 6:30 PM Airport Shuttles - Outbound Level 1 to McCarran International 4:30 PM – 6:00 PM

PUCO (Pacific University College of Optometry) Alumni Reception nd Double Helix Bar, The Palazzo Hotel, 2 Floor above the casino next to Christian Louboutin and Diane von Furstenberg.

4:30 PM – 6:00 PM

Arizona College of Optometry Alumni & Friends Reception Grimaldi’s (Shoppes at the Palazzo)

4:30 PM – 6:00 PM

Western University of Heal Sciences School of Optometry Alumni Reception Location TBD

5:00 PM – 7:00 PM

2nd Annual Breton Communications VIP Canadian Champagne Party* The Venetian Hotel, Level 1, Room TBD RSVP Here: https://bretoncommunications.wufoo.eu/forms/please-fill-out-this-form-toreserve/ Sponsored by: Transitions, WestGroupe, OCUCO, Essilor, Marchon, Hilco Vision, Centennial, Hello Doris, and Younger Optics

6:30 PM – 8:30 PM

Optometry and Optician Student Party nd The Rock House, The Venetian Hotel, 2 level of The Grand Canal Shoppes overlooking the Strip

9:30 PM

Young Professionals Club & Student Vegas Club Crawl Locations TBD closer to event, but typical clubs include Gold Lounge, MIX, Revolution, Lilly, The Bank, Hakkasan, 1OAK, Tao, Lavo, Body English, Chateau, Light, Tryst

EVENT DETAILS In alphabetical order. Dates, time and location in event listing/schedule-at-a-glance SPOTLIGHT: Vision Expo Opening Night Party with the Bad Habits Eye Docs of Rock Vision Expo is proud to work with Bad Habits to make this the official Vision Expo Opening Night Party! Get your wristbands from one of the sponsor's booths. If you do not pick up your wristband onsite, your Vision Expo show badge is required for entry. Get to the party early for an OPEN BAR from 9-10! ADO Practice Solutions invites you to “Preparing For & Passing Audits”, a complimentary workshop from 12:30pm – 2:00pm. Compliance and audit experts will demonstrate how the increased focus on compliance and audit activity, as well as changes in reimbursements, are affecting the way optometry must practice to fully participate in eye care moving forward. Enjoy lunch, network and walk away with valuable information to help you prepare and successfully pass HIPAA, Medicare and Meaningful Use audits. *By invitation only. Limited to 100 seats Alcon Air Optix® Colors Education Salon The Air Optix Colors Education Salon is a FREE, interactive certificate program and social engagement for Contact Lens Technicians and other eye care office staff. The AOC Education Salon will provide you the knowledge, tools, and confidence to succeed with color contact lenses to help grow your practice. This fun and interactive 90-minute course includes food and refreshments in a unique social environment. This event will be held at the Mandalay Bay Hotel. Pre-registration is required. Not for Credit. Presented by: Alcon Breton Communications Canada Party Breton Communications in collaboration with International Vision Expo and Conference West invite you to a VIP Cocktail Reception on Saturday, September 19th, 2015 from 5:00 pm to 7:00 pm. Come and celebrate with your Canadian friends and colleagues attending Vision Expo West. Wine and hors d’oeuvres will be served! RSVP for the event here: https://bretoncommunications.wufoo.eu/forms/please-fill-out-this-form-to-reserve/ Limited to 200 invitations. edCFDA Panel Event and Reception The Eyewear Designers of the Council of Fashion Designers of America (edCFDA) will present a “Speaking of Design” Panel Discussion and Champagne Reception. In collaboration with the Accessories Council, the new retail track will run all day designed to provide you with retail strategies from outside the optical industry that you can't get at any other education program. Plus, many more fashion events and new lines will launch only at Vision Expo.

EVENT DETAILS (continued) In alphabetical order. Dates, time and location in event listing/schedule-at-a-glance. Free Food Fridays To thank our conferees for their loyalty over the years, we are happy to offer free food options on Friday, September 18th. Use this as an opportunity to re-energize, relax and network during Vision Expo West. Located on Level 2, in the back of the Exhibit Hall. The Future in Focus: Showcasing Game Changing Eye Care Technologies www.thefutureinfocus.com Last year, "The Future in Focus" drew over 130 attendees. More than 75% of them found the information presented "fresh and new," and 97% said they'd return in 2015. Those who attend this year's program will be treated to many surprises, including two new innovations that are certain to generate explosive growth for the optical industry over the next decade. View last year’s event here: https://vimeo.com/129853268 ODs on Facebook Party http://on.fb.me/ODsonFacebook Vision Expo has teamed with Alan Glazier, OD, founder of ODs on Facebook, to host a happy hour event for eye th care professionals to grab a drink and connect at TAO, Opium Room in The Venetian. In its 4 year, hundreds of ECPs and vendors who are part of the group grab a drink before heading out for the evening. Optometry and Optician Student Party Open to students who attended student educational events at Vision Expo, students are invited to a fun Las Vegas bar to mix and mingle with peers before heading out on the town. The Party at Vision Expo West The Party at Vision Expo West is the BIGGEST party in Las Vegas. Over 7,000 Vision Expo attendees come to party using the entire outdoor property at the Paris Hotel. Walk to paths to see multiple live acts, Vegas performers and bar destinations. You may get a pass to The Party at Vision Expo West by visiting their booth anytime on Friday. Prevent Blindness Swing Fore Sight www.preventblindness.org/swingforesight Join the 8th Annual Swing Fore Sight Golf Outing in conjunction with Vision Expo West at the world renowned Spanish Trail Country Club designed by legendary architect, Robert Trent Jones, Jr. Registration and breakfast begin at 6:00 am, Shotgun start at 7:00 am, lunch and awards presentation immediate following. The Ritz-Carlton Leadership Center Presents – Memorable Customer Service Speaker: Joseph Quitoni, Corporate Director, Culture Transformation, The Ritz-Carlton Leadership Center *Complimentary breakfast will be served from 7:00am – 7:30am. Supported by: Eyefinity Media Partner: Eyecare Business

EVENT DETAILS (continued) In alphabetical order. Dates, time and location in event listing/schedule-at-a-glance. Safilo Presents: Kids by Safilo A ground-breaking eyewear project devoted to 0-8 year olds, conceived for children’s needs designed with a medical approach, engineered with advanced technologies and materials and…powered by kids. Speakers Include: Henri Blomqvist, Global Commerical Director of Safilo Group; Bruce Abramson, Director of Brand Management, Proprietary Brands, Safilo North America; David B. Granet, MD FACS FAOO FAAP, Anne, F, Ratner Professor of Ophthalmology & Pediatrics, Director of Pediatric ophthalmology & Adult Ocular Re-Alignment Services, Ratner Children’s Eye Center & Shiley Eye Institute, University of California San Diego, Founding Co-Chair, WSPOS Presented by: Safilo

State of the Eye Care Industry Address Moderator: Kirk Smick, OD, FAAO Panelists: Howard Purcell, OD, FAAO, Senior Vice President of Customer Development, Essilor of America, Inc.; Holly Rush, President, Luxottica Wholesale North America; Rob Meyering, Vice President, Medical Relations and Operations, Bausch + Lomb In Collaboration with: Bausch + Lomb, Essilor, Luxottica Media Partner: Vision Monday Vision Choice Awards Attendees can view entries and vote for the best new product featured in the New Product Gallery as part of the Vision Choice Awards. Votes can be cast by ballot throughout the show and all those who vote will be automatically entered to win a $500 exhibit hall shopping spree. Voting ends at 2:00 p.m. on Friday of Vision Expo’s exhibition. The Vision Choice Award and the shopping spree winner will be announced at 4:00 p.m. the same day. Vision Source Party Join hundreds of your fellow members, staff and key vendors at this cocktail party scheduled at Public House in the Venetian Hotel just steps from the Vision Expo exhibit hall. RSVP during online registration. You will need to enter your Vision Source office ID during registration to see the option to RSVP for the party.

EVENT DETAILS (continued) In alphabetical order. Dates, time and location in event listing/schedule-at-a-glance. Young Professionals Club Lunch “The Young Professionals Club is exactly what new graduates need. New grads don’t have a practice club or alliance to join right out of school and this is the first one I’ve seen with some real backing. NewGradOptometry.com is glad to partner with the YPC and we are going to help make this club even more valuable!” - Matthew Geller O.D., Founder NewGradOptometry.com Young Professionals Club Party Members only. Join your fellow club members for food and drinks. Details on how to join the Young Professionals Club are found at VisionExpoWest.com/YPC. Sponsor is Allergan’s OPTOMETRY JUMPSTART™. Young Professionals Club & Student Vegas Club Crawl Young Professionals Club members and students are invited to the Vegas Rockstar VIP Club Crawl. The night includes a premiere Ultra Lounge, a luxurious Limo Party Bus (with an open bar) and three of the most exclusive clubs in Vegas. Reserve your spot for $20 and International Vision Expo will cover the rest (normal cost is $99).

EXHIBIT HALL & FLOOR PLAN

EXHIBIT HALL & FLOOR PLAN (CONTINUED) LEVEL 1:    

Education Shuttle Bus Taxi Stand Coffee Shop

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Attendee, conferee and exhibitor registration Eyewear & Accessories, The Galleria, Lenses & Processing Technology, Medical & Scientific, Low Vision and Contact Lens Pavilions Lounges o Club Vision o OPTImum o The Vision Council Member Lounge Access to Venetian & Palazzo Hotels and Restaurant Row

LEVEL 2

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BADGES & BADGE PICK-UP Use the “Express Badge” Registration Desks to simply have the barcode from your registration confirmation (letter or email), scan it and print your badge!

EDUCATION PROGRAM HIGHLIGHTS VisionExpoWest.com/Education DISPENSING ESSENTIALS 12 hours - Build a solid foundation of skills and knowledge in this diverse track that covers core competencies in 4 key areas for todayâ&#x20AC;&#x2122;s hybrid Optician- Clinical, Technical, Fashion, and Sales. This program can also be used to efficiently and effectively cross-train all members of the Optical team. Supported by: Essilor Media Partner: Eyecare Business KEYNOTE SERIES 7 hours - Dynamic and relevant keynote presentations are led by visionaries inside and outside of the optical industry. Discover concepts that can differentiate you and your business. Supported By: Essilor, Eyefinity In Collaboration with: Bausch + Lomb, Essilor, Luxottica Media Partner: Eyecare Business, Vision Monday FREE EDUCATION! OCULAR SURFACE DISEASE AND WELLNESS SYMPOSIUM 3 hours - Why should your ocular practice mirror a preventative care model? The Ocular Surface Disease and Wellness Symposium teaches you how to follow this approach to diagnose and treat your patients. As a part of this expansive program, you will also gain expertise in recognizing dry eye diseases â&#x20AC;&#x201C; allowing you to expand the quality and consistency of care you are providing by following easy-to-use dry eye disease recommendations. Supported by: Alcon, Allergan, Shire Media Partner: Primary Care Optometry News PRACTICE MANAGEMENT 19 hours - The business of your business- Practice management is a specific and critical operational role that is often undervalued. Build or fine-tune your expertise in business strategy and planning, goal setting, time management , benchmarking and delegation. Equally important is crafting an exit strategy beginning with a practice transition plan and valuation. Media Partner: Optometric Management RETAIL TRACK 6 hours - Learn how to think like a 5-star retailer. Successfully transition your patient to a shopper and keep those eyewear purchases in your business. Learn how to attract and engage shoppers and build your business with key retail tactics to create the perfect buying experience. Media Partner: Eyecare Business SPORTS VISION 6 hours - Increase your profits by adding a sports vision specialty. Understand how to test, treat and train athlete -from weekend warriors and little league to the elite pros. Topics include techniques to enhance visual skills in athletes, modern testing of sports related visual performance and how to correctly screen, diagnosis and manage concussion.

EDUCATION PROGRAM HIGHLIGHTS (CONTINUED) VisionExpoWest.com/Education ANTERIOR SEGMENT 35 hours - Learn the details of diagnosing and treating anterior segment disease cases caused by a variety of conditions ranging from trauma, infection, and general health problems. CROWD SOURCED LEARNING 31 hours - Effective learning is no longer a passive experience. Communicate and interact with your instructor and fellow classmates using mobile polling technology. International Vision Expo helps put you in the driverâ&#x20AC;&#x2122;s seat to enhance your learning outcomes. Media Partner: Invision Magazine FRAME BUYERS CERTIFICATE PROGRAM 10 hours - Modernize how you manage, monitor, position and promote your sunwear and frame inventory. Become more strategic with the business of frame buying. Elevate your confidence while increasing dispensary profits. Complete 8 hours of courses within the program to earn your Frame Buyerâ&#x20AC;&#x2122;s Certification. Supported by: The Vision Council Eyewear and Accessories Division Media Partner: Eyecare Business GLAUCOMA Designed and taught by world-class experts, these courses advance your ability to detect and monitor glaucoma without referring your patients to a specialist. With the entire population at risk of developing this disease, from babies to senior citizens, the opportunity for you to apply new knowledge and skills to grow your practice is substantial. FREE EDUCATION! THE GLOBAL CONTACT LENS FORUM 6 hours - The Global Contact Lens Forum is a "meeting within a meeting" at International Vision Expo. Some of the most highly respected leaders in the contact lens field share their expertise, combining the latest scientific content with critical business strategies. Content covers topics from profitability, disease and technology, as well as forecasting the future of the contact lens industry. This program is endorsed by the British Contact Lens Association (BCLA) and the Contact Lens Society of America (CLSA). Supported By: Alcon, J&J Vision Care, Bausch + Lomb Media Partner: Contact Lens Spectrum HANDS ON WORKSHOPS 8 hours - Workshops have limited seating to support an immersive, intimate learning environment. Roll up your sleeves and get hands-on with state-of-the-art products and procedures including an amniotic membrane session as well as one on injectables - the future of drug delivery in eyecare. Maximize your skills by immediately practicing what you are learning.

EDUCATION PROGRAM HIGHLIGHTS (CONTINUED) VisionExpoWest.com/Education MEDICAL & SCIENTIFIC THEATER 9 Hours - Booth #4121 - Located in the Medical & Scientific Pavilion The Medical and Scientific Theater is your destination for supplier-endorsed, free education focused on medical and scientific topics. Many of the courses are approved for credit and are conveniently located on the exhibit floor in the Medical and Scientific Pavilion. PHARMACOLOGY 11 hours - Explore new drug development and pharmacology as well as the evolution of generic medications and their impact on prescribers and patients. POSTERIOR SEGMENT AND MACULAR DEGENERATION 30 hours - Understand how to integrate state-of-the-art medical eyecare into your practice. Make an investment in the technology and education that will allow you to test, diagnose, and manage medical conditions of the posterior segment, without referring your patient to a specialist. SYSTEMIC DISEASE AND NEURO 16 hours - As the primary eye care providers, optometrists are on the front-lines of many systemic and neuroophthalmic conditions such as diabetes, thyroid eye disease and Sjogren's syndrome. These courses provide an update on the latest treatments as well as strategies for maintaining better systemic control and coordinated care between the primary care provider and the optometric physician. SPECTACLE LENS EXPERT TRACK 12 hours - There are more lenses, materials and designs available than ever â&#x20AC;&#x201C; and customization offers endless opportunities to provide the most optimized vision for every need. Optometrists, Opticians and Technicians will learn and share together how these new lens offerings can protect patients from blue light, UV and digital eye strain. Doctor driven prescribing and Optician reinforced recommending of these innovative lens technologies assures the best possible patient outcomes. Supported by: Essilor Media Partner: Vision Care Product News

ATTENDEE PROGRAMS In alphabetical order. ALUMNI PROGRAM Search for fellow alumni when you login to My Show Planner. International Vision Expo works with the official American Optometric Student Association (AOSA) optometry schools around the country and in Canada to offer programs for alumni of the schools such as free registration, 10% off education and alumni receptions. If you are interested in information about if your school is offering these benefits, contact Kristen Reynolds at KReynolds@thevisioncouncil.org or 703-548-0627. ATTENDEE ADVISORY BOARD Industry professionals working in all areas of the ophthalmic profession intended to be a non-biased, non-partisan group focused on addressing the major challenges and opportunities facing the ophthalmic community and defining market and technological trends that can lead to identifying strategic directions. FIRST TIME ATTENDEE REWARDS PROGRAM First time attendees are invited to collect signatures from participating exhibitors in order to receive prizes. Visit 10 Exhibitors = $100, Visit 20 Exhibitors = $200. JOBS PORTAL With Local Eye Site, an online career center for ECPs, who also have a booth on the Show floor. LOYAL ATTENDEE PROGRAM Attendees (5+ consecutive years) or those from many of our valued partners are invited to Club Vision Lounge, open from 9:30am – 6:00pm with lunch served from 11:30am to 1:30pm. NEW PRODUCTS & SHOW SPECIALS  Listed in the show directory (print), Vision Expo Mobile (app) & My Show Planner (website)  Events, parties, seminars, demonstrations, free gifts, contests, raffles, and celebrity appearance. Listed in the show directory (print), Vision Expo Mobile (app) & My Show Planner (website) OPTIMUM PROGRAM  Key decision-makers/buyers, lab owners/directors and top level management, $1M OD Practices  Amenities include: intimate lounge, custom badge, early/late access to exhibit hall, OPTImum check-in desk, discounted education, free exhibit hall pass, personal call from OPTImum concierge, exhibitor passport STUDENT PROGRAM Get a head start on your career. Meet other students and make connections with doctors and manufacturers that will last for years to come. YOUNG PROFESSIONALS CLUB ODs out of school for 5 years or less can join to enjoy free exhibit hall registration, six free hours of Education and evening receptions. The Young Professionals Club, New Dispenser section is for dispensers who have been practicing as a dispenser for 5 years or less and can enjoy can join to enjoy free exhibit hall registration, 20% off of Education and evening receptions.

AFFILIATE PARTNERS Affiliate partners represent state optometric associations, colleges, professional societies and trade associations, alliances and buying groups and charities come together with their members and prospects to network, hold meetings and events, share ideas and deliver education to better the ophthalmic industry as a whole. Networking and relationship building is a critical benefit at International Vision Expo, serving as a hub for industrywide partnerships. From early morning until late at night, thousands of like-minded professionals, buying groups, associations and alliances co-locate meetings, participate in Continuing Education, host events and network. State Optometric Associations  AZOA – Arizona Optometric Association

Professional Organizations  20/20 America Latina  20/20 Europe  ABO/NCLE - American Board of Opticianry & National Contact Lens Examiners  Advanstar  ADO Buying Group  The Alliance Buying Group  B2Eyes Magazine  Block Business Group  C&E Vision Buying Group  CIOF/SIOF  CLI – Contact Lens Institute  CLSA – Contact Lens Society of Arizona  COA -- Commission for Opticianry Accreditation  Compare Networks  COVD – College of Vision Development  Edizioni Arimnum  Eidos Optikey Editori  EPON  Eye Recommend Network  EyeCare Professional Magazine  EyeZone Magazine  First Vision Media  FourPlus Media  Franja Corporation  IDOC – Independent Doctors of Optometric Care  Imagen Optica  Infinity Vision Alliance  Inform Optique

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NOA – Nevada Optometric Association

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Networked Eyecare Alliance/ODs on FB NOA OAC - Opticians Associations of Canada OANY – Opticians Association of New York OCRT – Optometric Council on Refractive Technology OD Excellence The Optical Group of Canada ONS -- Ocular Nutrition Society Optical News Daily Optical Prism Optician Opticians Association of Canada OPTImunich OSI – Optometric Services Inc. of Canada OSSO -- Ocular Surface Society of Optometry ORS -- Optometric Retina Society OWA -- Optical Women’s Association PECAA – Professional Eyecare Associates of America PentaVision PERC – Professional Eyecare Resource Co-Op Prevent Blindness America SAO – Society to Advance Opticianry SILMO SNAPP The Alliance The Indian Optician The Optometric Council on Refractive Technology

AFFILIATE PARTNERS (CONTINUED) Professional Organizations (CONTINUED)  Invision Magazine  Jobson  Just Ask Where  Le Monde de l'Optique  L'Essentiel de l'Optique  M2L  MAFO  NAO - National Academy of Opticianry

Student and Young Professionals Organizations  AOSA – American Optometric Student Association  AZCOPT – Arizona College of Optometry  NewGradOptometry.com  New OD  NFOS – National Federation of Opticianry Schools

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Villavecchia Buying Group Vision Management Group Vision Source VOSH International Wenzhou Int'l Optics Fair Women's Wear Daily WOV – Women of Vision

OptometryStudents.com SCCO – Southern California College of Optometry SOLN – Student Optometric Leadership Network UCB – University of Berkeley College of Optometry Western U – Western University of Health Science School of Dentistry

SOCIAL MEDIA View all social media channels, or filter by clicking on icons. Twitter Facebook Instagram LinkedIn YouTube

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YOUNG PROFESSIONALS CLUB GROUPS International Vision Expo has groups just for YPC members. Join the conversation at www.facebook.com/YPCVE!

EXHIBITOR VALUE FREE MARKETING/PROMOTION  CUSTOMER INVITATION PROGRAM Request a digital hot button for your website, email, or printed ticket. Invites are customized to your pavilion and include a 3D map and free customer registration  NEW PRODUCT LISTINGS Promote what’s new, from a brand new product, to a new license or upgrade!  SHOW SPECIALS Promote your booth/company/brand by announcing events, contests, demos, research findings and more via your Exhibitor Dashboard  SALES AND CUSTOMER SERVICE REPRESENTATIVES INCENTIVE PROGRAM We’ve designed an incentive program specifically for you; drive additional traffic to your booth by inviting your best customers to the show—at NO COST…and earn money doing so! Each customer that you register through the program will receive free exhibit hall admission to the show ($150 value). For every customer registered that has not attended Vision Expo West in the past two years, you’ll earn $25, receive $40 when your customer attends an education course onsite. You’ll receive a check post show based on your verified registrations. CUSTOMER SUCCESS SPECIALIST  Stacey DiMaggio serve as another resource to inform exhibitors about Show Special and New Product listings, the Customer Invitation Program, PR, important deadline reminders and more nd rd th  Dedicated welcome letters to new and 2 , 3 and 4 year exhibitors plus a new exhibitor webinar FREE MEDIA RELATIONS  Request Pre-Registered Media List to email with product information/press release  Post press release  Host a press conference  Place press kits in press office (Room 102) CONCIERGE ELITE Using a mobile device or PC, exhibitors can:  Check the status of their freight delivery from the loading dock  Receive email or text alerts for freight notifications  Submit service requests  Review orders  Checkout of the show International Vision Expo is rolling out a Concierge Elite program with Freeman. Exhibitors benefit because they no longer need to walk to the service desk to ask questions, check freight or order additional services — they can do so from their booth or hotel and spend their time on more valuable activities like networking or meeting with customers. Exhibitors control the type and frequency of notifications they receive (text or email) and can add additional contacts to receive notifications as well. Show Management benefits by gaining increased visibility into the status of exhibitor activities and is able to provide a better level of customer service to improve the exhibitors’ experience at their show.

EXHIBITOR VALUE (CONTINUED) OPTIMUM REFERRAL PROGRAM Refer customers into the program. New attendees may have the opportunity to be hosted. Participants include Vision Monday’s Top 50, Canada Top 20 Retailers, $1 Million+ OD Practices and international attendees with an emphasis on Canada and Latin America. OPTImum participants receive concierge service and special benefits. NEW EXHIBITOR PROGRAM  Rewards Program: OPTImum and first time attendees are incentived to visit new exhibitors  Service: Series of resources including dedicated webpage, welcome letter, onsite Ambassador to answer questions or help with issues, dedicated emails/newsletters, webinar, team courtesy calls, special badges and more  Promotion: Mention in attendee communications, designation in online directory, printed directory, signage, booth “New Exhibitor” easel; press emails and releases NEW PRODUCT GALLERY Purchase a showcase to enter to win Best New Product as part of the Vision Choice Awards.

MEDIA GUESTS All media requests should be sent to Rachel Spencer at rachel@visitaccess.com BARTER PROGRAM International VIsion Expo works with more than 50 global publications on barter agreements that provide mutually beneficial brand exposure opportunities. COMPLIMENTARY REGISTRATION Members of the media who qualify will receive free exhibit hall registration, and unlimited access to attend all education sessions at no charge. CUSTOMER INVITATIONS Request digital invitations that offer your readers free registration GALLERY AND NEWS The International VIsion Expo website contains links to photo and video galleries, a social hub, and show news, exhibitor news and other newsletter updates. MEDIA KIT IN VISIONMOBILE (VisionExpoMobile.com) You will need your badge number to sign in with the app. YOUTUBE VIDEO SHARING International Vision Expo provides links to videos shot and edited live from the conference.

MEDIA GUESTS (CONTINUED) THIRD PARTY AUDIT International Vision Expo uses a third party, Exhibit Surveys, to audit attendance scans in order to report accurate verified attendance. International Vision Expo’s reported attendance only includes attendees (education and exhibition only). Audits are made available to the public on at VisionExpo.com, under Exhibitors.

ABOUT US International Vision Expo is a complete optical event that is essential for your business. The energetic show floor is a comprehensive showcase presenting the latest trends from the finest brands in high-fashion eyewear and accessories. You’ll discover the most eye care products in one place: an unprecedented scope of leading edge diagnostic and medical equipment, and innovative lens and processing technology. The continuing education covers the full scope of disease awareness, diagnosis and management, as well as clinical applications of lenses, frames and other products. Informative classroom instruction connects to hands-on learning among the expansive exhibits. International Vision Expo offers exclusive business solutions to increase efficiency, improve practice management and provide comprehensive patient care. All disciplines in the ophthalmic community enjoy an informative, resourceful experience essential for personal and professional growth and business success in a destination brimming with allure, excitement, and sensational opportunities day and night, Las Vegas. Reed Exhibitions & The Vision Council International Vision Expos, the worldwide conference and exhibition for eye care and eyewear, are trade-only events which draw more than 30,000 eye care professionals each year. Co-owned by Reed Exhibitions and The Vision Council, International Vision Expo gives back to the entire ophthalmic community. Proceeds from International Vision Expo are used by The Vision Council to educate consumers about the importance of vision care and the options in eyewear and other related products. Each year The Vision Council reaches millions of consumers with its messages through marketing materials, public relations outreach and strategic partnerships. Please Support Official International Vision Expo Exhibitors We ask eye care professionals attending our event to support the manufacturers and suppliers who officially exhibit on the show floor and in The Suites at the Sands Expo and Convention Center. We understand that other manufacturers may wish to set appointments to preview their collections and equipment off site. Please respect the commitment of time, money, personnel and support for the entire industry by choosing to honor appointments with the 475+ suppliers who exhibit at International Vision Expo. International Vision Expo would not be the largest fashion and medical eyecare event in the Americas without their participation. Brand Trademarks •Vision Expo Mobile •Visionomics • Jobs

FUTURE DATES INTERNATIONAL VISION EXPO WEST Sands Expo & Convention Center, Las Vegas, NV, USA VisionExpoWest.com 2015 Exhibition: September 17-19 Education: September 16-19 2016 Exhibition: September 15-17 Education: September 14-17 2017 Exhibition: September 14-16 Education: September 13-16 2018 Exhibition: September 27- 29 Education: September 26- 29 2019 Exhibition: September 19 - 21 Education: September 18 - 21 2020 Exhibition: September 24 – 26 Education: September 23 – 26

INTERNATIONAL VISION EXPO EAST Javits Center, NYC, NY, USA VisionExpoEast.com 2016 Exhibition: April 15-17 Education: April 14-17 2017 Exhibition: March 31-April 2 Education: March 30-April 2 2018 Exhibition: April 20-April 22 Education: April 19-April 22