ARTISANworks
Where
ARTlives!
EXPLORE, CREATE, DISCOVER...
ARTISANworks
Where
ARTlives!
EXPLORE, CREATE, DISCOVER...
ARTISANworks
Where
ARTlives!
EXPLORE, CREATE, DISCOVER...
Contents: Letter to Our Friends ........................... 5 Become a Sister City .......................... 6
Sc ulp tur eb yC ar lZ ol o
Who We Are ........................................ 9 Make Your Event an Experience .... 10 Community Initiative ........................ 12 Art Lives in Our Community ............. 14 Meet our Family ............................... 18 Become Part of Our Family ............. 20 Patron Art Acquisition ...................... 23 Lease-to-Own Art Acquisition ......... 24 4
Dear Art Lover, Thank you for taking the time to review this packet to find out more about ARTISANworks. Years ago, founder Louis Perticone had a vision of sharing his passion for art and art collecting with the Rochester Community. Today, AW is a not-for-profit corporation that brings life to the art world with an experience unlike any other. We hope you will find, as we do, that the mission of ARTISANworks provides an ideal model for support of the arts for everyone. We believe that our unique model for bringing art to life is one that you will find irresistible and desire to be a part of. Whether as a member, endowing partner, or a patron interested in bringing art to life in your own city by becoming a Sister City, we know that you will find the experience of AW to be unparalleled. There are a number of initiatives taking place at AW that make it unique: - We are a self-funding community art space - Artist studios are partially subsidized We provide: - Community outreach to the forgotten community of older adults - Special events for corporations and individuals - Fine Art acquisition and rental programs - Hands on workshops for adults, students and businesses - Regular events that invite the community to enjoy the AW experience
of established
It is our goal to bring art to life in a dynamic model of partnership between artists, older adults, students, local corporations and the community. We intend to usher this model into this continued state of self-funding through partnership, membership and the hosting of varied and unequaled experiences that define ARTISANworks.
patterns in order
Please join us in our journey of self-funding into the uncharted future of creativity.
“Creativity involves breaking out
to look at things in a different way.� - Edward de Bono
Thank you! - Louis Perticone and the AW team
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MISSION: Find a niche, build a dream.
Sister City We cordially invite you to share in the spirit of giving. Give to your community by actively seeking out spaces and encouraging restoration. URBAN redevelopment programs bring new life to post-industrial empty spaces. These spaces often have enormous character that bring history to life while being creatively inspiring. Find a patron, a philanthropist, a realty group or a relative who shares your passion for building an emphasis on arts in the community. Create jobs and programs for youths and adults. Tell your local leadership councils. It won’t be long before you pass by a newly renovated arts complex on your way home.
TO BEGIN: - Find a qualified patron - Experience ARTISANworks - Awaken your imagination - Learn about the overall project - Arrange for a consultation MOVING FORWARD: - Choose a site - Develop a theme/tribute - Develop the first phase - Develop a self-funding plan - Attain 501(c)3 status
LEFT PAGE
Roof Top sculpture by Bruce Day 6
Your community will live it with you.
“These folks have stripped art of its pretense and in doing so have developed a new approach to art appreciation that is yearning for a wider application throughout the USA. How many economically challenged communities, where buildings sit vacant for decades, would not benefit from a venture like this? What an imaginative world it would be if artwork were more readily available to the millions of Americans who realize that something’s missing from their lives but can’t put their finger on what that might be.” - Daile Kaplin Director of Photography Swann Galleries
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Who we are... Well, let’s start with Who we are NOT... ARTISANworks is not a gallery! Although we are often referred to as a gallery, unlike traditional galleries, we are here for the artists - not necessarily for the viewing public. Yes, we have similar events a gallery may have such as openings, lectures and workshops, but we also have a community of artists living and working within our walls. Usually, when you attend an opening for an artist, there is a cocktail party, you meet the artist, then go home and maybe think about the art - possibly give the gallery a call to learn more. The show lasts several weeks, then moves on to the next city or back to the closet. At AW we not only have the artist’s opening, we purchase most of that artist’s work and commission more work - “incubating” that artist. After you go home and think about the art on our walls, you can come back and truly rediscover that artist. Not only do we show artists — we celebrate them! ARTISANworks is NOT a Museum! Again, you say, “But it looks like a museum with world famous artist and collections...” But unlike traditional museums, we are HANDSON. Try going to your local museum and running your hands along the sculptures! At ARTISANworks you can live, taste, explore, discover and play amidst the art!
LEFT PAGE
Outdoor mural by: Darren Brennessel RIGHT PAGE
Window by: Mark Groaning
all in with one visit - I must come back tomorrow!” And they do. What ARTISANworks IS — we are a 21st Century art space in which we honor successful, prominent artists and their work. Founder, Louis Perticone is much the same as Alfred Stieglitz was in 1902 with Gallery 291 - they are both committed to showcasing American artists and bringing all art to the masses, in an art space where all are welcome. From students, local artists, modern artists, realist artists, illustrators, sculptors, printers, craftsman, the crazy and the tame, to the world famous as well as unknowns... They are all here within our reach, side by side, hanging from the rafters as well as the walls... for EVERYONE to experience and enjoy. AW is primarily self-funded through in-house events and other functions. Therefore, we are not dependant on government funding and not frightened or limited by what is hung in our art spaces. We live by the philosophy of not overplanning — show the world everything for all to take it in. Some will enjoy it, some will critique it... But everyone will experience it! Come enjoy it yourself and share the experience with others!
Traditional museums can be aloof and uninviting. AW encourages all levels of interest to truly enjoy the beauty of art in its many forms. Not only will your eyes be stimulated, but your ears will be stirred with the art of music flowing through our halls; your sense of touch will be titillated as you feel many different textures; your sense of smell will awaken with gourmet tastings scattered throughout the space. Most of all - your soul will be touched by all of the different experiences blending together. We often hear, “I just cannot take this 9
M
ake your event an experience!
ARTISANworks is the perfect venue for almost every celebration or gathering you can imagine. We have hosted corporate meetings, weddings, conferences, birthday parties, Bar/Bat Mitzvahs, cocktail hours, workshops, lectures, gala fundraisers, private dinners, sweet 16 parties, 60th wedding anniversaries, fashion shows with runways and multimedia tech shows — just about anything you want to celebrate. We are here to help plan every aspect of your event, something your guests will talk about for some time to come. Built in 1926 as the Farrell Factory Building where the U.S. Navy manufactured cannons, ARTISANworks today occupies the $4 million dollar renovated facility that can fulfill any event’s requirements. Set among the artwork, we plan out every detail so you can be assured that your event will “go off” without a hitch.
“A musician must make music, an artist must paint, a poet must write, if he is to be ultimately at peace with himself. What one can be, one must be.” - Abraham Maslow 10
We will plan your individual event to maximize the AW space you have chosen. This allows for everyone to enjoy your event as they experience the wonders of ARTISANworks. Special artistic touches create the unique atmosphere of ARTISANworks:
• Live music • Scavenger hunts • Tours • Valet Parking • Artists working and performing • Art workshops • Hardwood dance floors • Paintings and sculptures To start the process, call ARTISANworks at 585.288.7170. We will schedule an appointment for a tour and have you speak with an event coordinator. After your walk-through, AW will create a customized proposal detailing the plans for your event in a “price-per-person” package. By becoming a member and making an agreed upon deposit, AW will hold your event date. You are on your way to planning the most memorable event you will ever experience!
Follow the train tracks through our Main Showroom, the public entrance to our vast art space. This space is complete with a hardwood dance floor, elevated platform and dining area, a balcony suited for wedding ceremonies and speeches, and a bandstand for live musicians. This area is suited for events with 100 guests.
Vertigo Heights: This space is home to our grandest works of art and is named with respect to the high ceilings and Hitchcock-esque theme. Perfect for large parties such as weddings and proms, Vertigo Heights holds more than 300 guests comfortably. This room features a spacious open area suitable for theater seating, banquet tables, runways, as well as traditional event layouts. Attached to Vertigo Heights is our cocktail area, the Juke Joint. Special features such as a hardwood dance floor, elevated stage, large screen for multi-media displays, lectern and special lighting make this area ideal for larger events.
The Main Showroom
The Main Showroom:
Roam the Workshop hallways at your leisure and stroll the Boulevard Garibaldi, named after the great Italian hero and Parisian art neighborhood. This “loop” is suited for interactive workshops and dynamic tours. It allows your guests to delve further into the realms of artistic exploration by entering specialty rooms such as the Frank Lloyd Wright Room located at the end of the Boulevard. This area will accommodate 150 guests.
Vertigo Heights
The Boulevard Garibaldi and Workshop:
The Rooftop: Follow the boardwalk that meanders across our rooftop and enjoy
The Firehouse: One of our newest additions for unique solutions for your event, the Firehouse is home to a 1968 restored fire truck as well as local firehouse memorabilia and artwork. This room features two stories of space and fun. Downstairs is perfect for dinner tables and upstairs is a terrific space for cocktails and gaming with it’s large pool table and lounge chairs. This Firehouse space accommodates 75 guests.
The Firehouse
the sights and smells of the seasons. Summertime brings an array of flowers and herbs arranged in partnership by Broccolo Landscaping and ARTISANworks’ volunteers. Sunbathe on one of the many comfy lounge chairs and listen to the live music. What a great spot for a summer event — day or evening! At night the rooftop comes alive with the sights of the Rochester skyline and magnificent sunsets. Patio after patio will accommodate150 guests.
The Frank Lloyd Wright Room The Retro Dental Office The Tatami Room The Nautical Room The Tap Room The Photo Suite The Marilyn Monroe Room
Platinum Events: For the ultimate in grand events, we suggest using multiple art spaces to plan your guest’s experience. Think of the TRIPLE CIRCLE: 1) Wonderful music throughout; 2) Delicious food at every corner to tempt your taste buds; 3) Art as far as your eyes can see to awaken your creative soul. That is our description of the Platinum Event! Ask your ARTISANworks event coordinator about details!
Grand chandelier in The Firehouse
ARTISANworks’ various tribute rooms offer a unique setting for smaller gatherings. If you are tired of the same old setting, try a tea party in our Victorian Room, a corporate meeting in the Nautical Room, a tasting in our Tap Room or a lecture sitting in Mission style chairs crafted by Ross Rider in the traditional style of Frank Lloyd Wright. There is always something different to see, hear, smell and feel! Ask your AW event coordinator which of the following rooms would work best for your guest list.
The Tap Room
Tribute Rooms:
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C
ommunity Initiative
“ARTISANworks is about Community. AW encourages art to live by encouraging creativity in the young and the young at heart, by encouraging the skilled and skilled at heart, by encouraging imagination in the visitors and in the wanderers. ARTISANworks encourages art in the Rochester community just as it can give art LIFE in your community. ...ARTISANworks speaks to the heart of all communities.� - Louis Perticone - founder
Tours and Adventures: We welcome tour groups from schools and colleges, recreational clubs and chartered tour bus companies. Guided visits are available seven days a week. To schedule a tour, please call us one RIGHT PAGE
Through the Older Adults Enrichment Program here at AW, Tom Somerville and Sheila Peters created this master piece along with seniors at Park Ridge Living and Daycare Center making a collage of different pieces of their art work. The funding for this
week in advance at 585.288.7170
Become a Volunteer: A rewarding way to work with the public as well as with the artists! We offer student internships that educate local students about the skills and duties required in the world of art. Volunteering is also a terrific way of meeting interesting local artists and creative characters of all types!
Sponsor an Outreach Program: We are a non-profit organization whose members demonstrate a commitment to ensuring that art is valued, encouraged and lives. We take pride in a reciprocal relationship with our community. A large portion of the proceeds gathered through events directly funds our Outreach Programs. Resident Artists bring supplies to nursing homes and schools across the region for ongoing educational workshops. Budding creative minds from the Aquinas student body, AIDS Rochester, and Monroe Community Hospital have shared the joyful process of creating artwork with a seasoned artist. Some of the resulting work is
program comes
proudly displayed on our gallery walls and in the facilities where the workshops are held.
from any event held
We accept monetary donations from individuals and businesses. If there is an organization or
at ARTISANworks
school in the community at which you would like to start or sponsor a program, contact one of our
and through
administrative employees. Together, we can make a colorful and creative difference.
sponsorship from local businesses. Call today to get your company involved! 12
For more information about hosting or sponsoring a memorable Outreach Program, contact our Tours and Outreach Coordinator at 585.288.7170
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A
rt Lives in our Community Come see art live as our many in-house artists work at their craft. There is nothing like experiencing art as it is created. Photographers, painters, sculptors and musicians all become an integral part of the experience. As a member, you are entitled to attend art shows, openings, seminars, lectures and other happenings. Mark Groaning
Best known for his whimsical window paintings seen around town, Mark also works on canvas, wood, metal sculpture, handcrafted jewelry, glasswork and welded steel sculpture... Generally expressing himself as the Universe moves him to do.
April Laragy Stein
One of upstate New York’s favorite artists, April presents her latest artistic achievements that awaken the imagination. Influenced by Chagall, Matisse and early Kandinsky, April’s watercolor, gouache and acrylic paintings are compelling and rich with fantasy. The broad theme of her work embodies the earthly dimension of time and space, and makes a connection to a second dimension through the use of the canvas. April’s artistic talents are not limited to the visual arts. Her electric musical talents can be enjoyed at upstate NY venues.
Martine Lepore
A native from Gates, NY, Lepore received her design education from FIT in New York City. From there she was captivated by the Italian Renaissance as she traveled across Europe. Now, back in Rochester, Lepore is haled as one of ARTISANworks original artists-in-residence displaying and creating her fine art pieces throughout the country and the world! Specializing in painting and drawing, she is able to reference historical and autobiographical experiences that any viewer is likely to relate to. Her masterful paintings contrast the awesome and the trivial, the manic and the melancholic, interweaving familiar elements to create beautiful and moving paintings.
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Live with Art by experiencing... Richard Quataert
Not only is Richard a world renowned photographer, he is our master volunteer! In true Renaissance fashion, Richard’s art is so moving it speaks for itself. What most do not know, is that Richard has been an AW volunteer for over fourteen years! This speaks to Richard’s sterling character and his desire to give art back to others. View his many images in our upstairs photo studio but also take note that every piece of art was hung by Richard - including those that hang from the ceiling!
Ross Rider
A Rochester native, Ross’s wood sculptures master complex and intricate detail, something that has made him one of the most respected sculptors of our time. He is a self-taught artist who discovered his passion for creating with wood in his grandfather’s wood shop. His work ranges from the functional (i.e., Stickley style furniture and cabinetry) to sculpture (i.e., totems, carousel horses, etc.). Ross is self-employed and his fine woodwork can be viewed in many prestigious private collections throughout the United States. The Elizabeth Collection has represented him for fourteen years, You can visit his wood working art studio daily at ARTISANworks.
Patrick Doyle
Everywhere you look in our halls and rooms, there are geometric sculptures made out of everything from pencils to license plates... All created with the technical and artistic genius of Patrick Doyle. CENTER
Sculpture by: Ross Rider
Ron Ketchum
Since the age of 6, Ron started showing his talents with his interest in his mother’s bird paintings. Ron has been honing these talents ever since. After graduation from RIT, he along with two other colleagues, developed Kilborn Studios which later became Ron Ketchum Associates, one of the largest commercial art studios in upstate New York. Ron paints in a variety of techniques, styles and subject matter making him the perfect ARTISANworks artist.
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LEFT PAGE
Top Left: Anonymous Top Right: Patrick Doyle Bottom: Jason Tennant
RIGHT PAGE
Top Right: Chas Davis Bottom: Anonymous 16
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M
eet our Family
Every good story is made up of it’s unique characters. AW, like a good story, has become what it is today because of its assorted cast of characters. Now that you have met the resident artists in the last few pages, we can introduce the AW staff - the folks that make your experience memorable. Each one brings their own colorful story to the manuscripts that weave a tapestry of interesting patterns making ARTISANworks unlike anywhere else in the world.
Louis Perticone
— Owner and collector Founder and owner of the AW collection, an accomplished 1980’s roller skater, cigar lover, story teller, and mastermind behind AW, Louis is best described by his own words. When you come to see ARTISANworks, stop to talk to Louis to hear his most unique story! Make sure you have some time — it is well worth it!
Kimberly Trenholm
— Co-Founder Kim now spends her time raising her son Michael amidst the art. Louis, his godfather, is teaching him the art of curating! Kim works directly with Louis on development and promotion in regards to repositioning Rochester.
Victoria Benz and Tim Hickey LEFT PAGE
Top: Wendy Wonderful next to the 1960’s Corvair Bottom: Richard Margolis A Family Portrait taken for the American Photo Magazine 2005 RIGHT PAGE
Elizabeth Collection 18
— Events Coordinators Two of the best events planners in town, Victoria and Tim can make your happening the most memorable for both you and your amazed guests.
Madeline and Rich Neville
— Catering This dynamic duo can make your menu as interesting and unique as the surrounding venue it is served in. From gourmet to a picnic lunch, they can put together a menu that is above and beyond your wildest expectations.
Ernesto LaBella
— CFO, IT Specialist, Sound and Light Tech Ernesto is the “go-to-guy” when you have a tech or musical question for your event. A musician himself, he knows just how to make your event “sound” as great as everything looks. Ernesto can help you locate a band, a DJ, a light show or what ever your audio needs are.
The Backbone Folks Kate Wheeler Jeanette Fulton George Bailey Robert Dickerson Michael Anderson Richard Quataert Robert Gibbons Moe
— these are the folks that make it all happen from framing the artwork and balancing the sound systems, to making sure your toilet paper is handy and your parking spot is plowed out — nothing is over looked. Whether you are visiting the art spaces or partying among the paintings, they make everything run smoothly.
(L) Victoria Benz Director
(R) Ernesto LaBella CFO, IT, Sound
(L) Timothy Hickey Events Coordinator
(R) Kate Wheeler Director of Tours
(L) Jeanette Fulton Membership Director
(R) George Bailey Fine Art Framer
(L) Robert Dickerson
Curating & Construction
(R) Michael Anderson
Curating & Fine Art Framer
(L) Richard Quataert Curator and Resident Photographer
(R) Robert Gibbons Display Designer
(L) Madeline Neville Chef
(R) Richard Neville Chef
(L) Willy
Security
(R) Luisa
Public Relations
Look for the “E” and the “C” in our ARTISANworks logo. They stand for Elizabeth Collection, the original name of our art collection, in honor of Elizabeth Perticone. The Elizabeth Collection is our private collection, accessible to Art Acquisiton clients and patrons. 19
B
ecome part of our Family
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Membership: Becoming a member is a rewarding partnership that builds confidence in your business and awareness in the Rochester art community. Benefits of membership include much more than just the ability to experience AW at your convenience, but knowing that you are encouraging and growing the arts in your community.
Corporate Memberships:
Memberships range from $500 to $25,000 and come with a wide variety of perks. Host your first event at ARTISANworks and become familiar with our project and our staff. Inquire about employee workshops with artists and unique ice-breaker activities. Not an artist? We help you and your employees build your interpersonal skills by putting you out of your comfort zone, and into a land of color, canvas and paint. Start by unleashing your own artistic sense and use these techniques to enhance your everyday work environment.
Student:
$30 for one year — unlimited free admissions for a full year.
Individual:
$45 for one year or $75 for two years — Unlimited free admissions, two complimentary guest passes, invitations to exhibit openings, artist lectures and other events and 10% off framing by George Bailey
Household:
$60 for one year or $100 for two years — All the INDIVIDUAL membership benefits plus 4 complimentary guest passes and an AW mug!
Friend:
$100 for one year — All the HOUSEHOLD membership benefits plus 6 complimentary guest passes and up to 20% off local art from the Elizabeth Collection. ARTISANworks facility rental privileges.
Sustaining
$250 for one year — All the FRIEND membership benefits plus 10 guest passes, and15% off framing by George Bailey
Patron:
$500 for one year — All the SUSTAINING membership benefits plus 20 guest passes, 20% off framing by George Bailey, 50% off local art from the Elizabeth Collection and recognition on the Patron Wall and in the Annual Report. RIGHT PAGE
Looking down The Boulevard Garibaldi “You blows who you is.” - Louis Armstrong
For more information about all levels of membership, please call ARTISANworks at 585.288.7170 21
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P
atron Art Acquisition We are all ART-Lovers inside! Though our taste may be different and our flair for the unusual may be varied shades of beige, we all have art in our souls. One of the perks of becoming a member of ARTISANworks is not only having the opportunity to enjoy art where it lives, but to let art live where you are! Bring it home! Bring it to your office! Give it as a gift! Donate it to an empty wall. As a Patron member, you can purchase all your artwork for about half the suggested retail value... For instance, you could purchase a $5500 painting professionally framed for about $2500. Your taste is beyond “department store” prints that match the couch. Show your originality by surrounding yourself with distinctive artwork! ARTISANworks is an art incubator. What this means, is that we nurture local artists by displaying and offering their local flavor to the community. AW encourages the acquisition of art created by these local artists to businesses and individuals. By supporting AW with your memberships and art purchases, you are also supporting and encouraging local artists. Your purchases and events are what keep art alive! To start the process:
LEFT PAGE
Wood sculpture by: Ross Rider RIGHT PAGE TOP: Martine Lepore, MIDDLE: April Laragy Stein BOTTOM: Philip Delaney “It is good taste, and good taste alone, that possesses the power to sterilize and is always the
• • • •
Partner with ARTISANworks
•
Enhance the ambience of your office or living space.
Become a Patron Member Hand pick original artwork Purchase art at least 50% off retail value.
This program puts high quality art within the grasp of all who desire it! Call today to learn more about decorating your world with ARTISANworks quality artwork and sculpture.
first handicap to any creative functioning.” - Salvador Dalí 23
L
ease-to-Own Art Aquisition
When you were out and about in Rochester whether at a restaurant, hotel or visiting an upscale office... did you take a look at the artwork on their walls? If it was something that you DID notice, the original art most likely came from ARTISANworks! Local businesses are able to rent original art work of any kind to display at their location.
With the Lease-to-own program you can “freshen” up your art every year to keep the look of your space current. After 5 years you can switch to the “10 year” program - we are very flexible. Now, perhaps parking a Ross Rider Model-T sculpture is a bit much for your lobby, but an original oil painting or photo will add class and elegance
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Right: Lobby Constellation Brands, Inc. Left: Lobby Aquinas Institute of Rochester RIGHT PAGE
Top: Lobby Contellation Brands, Inc. “I dream a lot. do more painting when I’m not painting. It’s in the subconscious.” - Andrew Wyeth 24
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to any space. We will help you in the process if you are unsure of your selections. AW knows better than anyone that it’s not just about the color of your chairs in the lobby! To start the process:
• • • • •
Partner with ARTISANworks Become an AW Member Hand pick original artwork Annual program fee is 10% of the artworks retail value. At the end of the program year use fees as credit towards the purchase of the artwork or contribute them to programs for older adults or “bank” it for future purchases.
The only time I feel alive is when I’m painting. - Andy Warhol
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ARTISANworks 565 Blossom Road Suite L Rochester, NY 14610 ph. 585.288.7170 www.artisanworks.net
Stacey Mrva
Anonymous
Kate Wheeler
For more information about becoming a member, scheduling a tour, or help planning your next event, contact Victoria Benz at benzvictoria@gmail.com
Photography by: Ernesto LaBella Denise Lowery/Hickey
ARTISANworks 565 Blossom Road Suite L Rochester, NY 14610 ph. 585.288.7170 fax 585.288.7186 www.artisanworks.net Open to the public: Friday and Saturday 11am to 6pm Sunday Noon to 5pm (...with live music)
ARTISANworks is located on the corner of Blossom and Winton Roads, in the Blossom Business Center. Make a left off Blossom Road. To enter the Business Center take a hard right down the Business Center drive way. AW is the large teal colored warehouse type building with the rainbow flags flying on top. Alternate parking is located across Blossom Road. N
Road Blossom
Blossom Business Center Complex
University Ave
Winton Rd
Entrance