Dialogues in Design by Denise Lowery

Dialogues in Design on the French Riviera Master Workshop for Graphic Designers Massimo Vignelli Armando Milani 15 June 2008 to 21 June 2008

Introduction

Dialogues in Design was an intensive one-week studio experience in graphic design, working with two master designers. International in scope, the workshop was conducted between 15 June and 21 June, 2008. The purpose of this book is to document the events of the workshop for the participants and others who may be interested in attending in the future.

Dialogues in Design Workshop Schedule

Sunday 15 June 7:45 pm Pick up at Hotel 8:00 pm -10:30 pm Provencal welcome barbeque at Moulin des Trois Arcs Monday 16 June 9:00 am Pick up at hotel 9:15 am Coffee and croissants at Moulin des Trois Arcs 9:30 am Introductions – Instructors, participants, and program 1:00 pm - 2.00 pm Lunch at the Moulin Introductions – Instructors, participants, and program Tour of Maeght Foundation and St. Paul-de-Vence Dialogue #1: “Is there a Process for Creativity?” Workshop expectations – Cynthia Milani Massimo Vignelli introduction to project 6:00 pm Return to Hotel Evening Free

Tuesday 17 June 9:00 am Pick up at hotel 9:15 am Coffee and croissants at Moulin des Trois Arcs 9:30 am Work on project 1:00 pm – 2:00 pm Lunch at the Moulin 2:00 pm Work on project 6:00 pm Return to Hotel “Soccer night” and picnic dinner at the Moulin Wednesday 18 June 9:00 am Pick up at hotel 9:15 am Coffee and croissants at Moulin des Trois Arcs 9:30 am Dialogue #2: “My Life in Design” Armando Milani 11:00 am Work on project 1:30 pm Lunch at the Moulin 3:00 pm Work on project 6:00 pm Moules / frites dinner in Antibes

Thursday 19 June 9:00 am Pick up at hotel 9:15 am Coffee and croissants at Moulin des Trois Arcs 9:30 am Dialogue #3: “Vignelli Design: A Retrospect” Lella Vignelli / Work on project 1:00 pm to 2:00 pm / Lunch at the Moulin 2:00 pm / Work on project 6:00 pm Dialogue #4: “My Life in Design”/ M. Vignelli 8:00 pm Dinner at Clos des Pins / Roquefort-les-Pins Dinner Dialogue with the Chef: “Creativity and Cooking - What it takes to be a Master Chef” Friday 20 June 9:00 am Pick up at hotel 9:15 am Coffee and croissants at Moulin des Trois Arcs 9:30 am / Work on project 11:30 am Market day and lunch in a medioeval village 1:00 pm / Work on project 6:00 pm Dialogue #5 “The Trials and Tribulations of Being a Master Designer” / Cynthia Milani 6:30 pm Individual presentations by participants Dialogue #6 Critique and comment by Vignelli and Milani Dinner / Viewing of Helvetica film

Saturday 21 June 9:00 am Pick up at hotel 9:15 am Coffee and croissants at Moulin des Trois Arcs 9:30 am Dialogue #7: “How to Illicit Visual Rhetoric” Professor R. Roger Remington Dialogue #8: “Cross-cultural Solutions to Corporate Branding” and “How to Create Your Own Brand” Cynthia Milani 1:30 pm American barbeque at Moulin des Trois Arcs 2:30 pm Master Designer Workshop Awards Ceremony 3:00 pm Tour Grasse and Nice Evening in Nice Sunday 22 June Au revoir

Roger Remingtonâ&#x20AC;&#x2122;s ex Schedule

Dialogues in Design was a dynamic experience as evidenced by these schedule sheets which were dutifully carried in Roger Remingtonâ&#x20AC;&#x2122;s pocket throughout the workshop. The interaction between the demands of the master designers, Massimo Vignelli and Armando Milani with Roger Remington and Cynthia Milani, who worked as facilitators, was often a vigorous process as the days progressed. The goal was to create effective solutions to the graphic design project as well as to enjoy the beauty of Provence.

Settings Workshop Setting The Moulin

The workshop was conducted in a beautiful setting, the studio of Italian designer Armando Milani in Le Rouret, near Nice on the French Riviera. The area, Provence/Côte d’Azur, is nestled between the sea and the mountains, and is known the world over for its natural beauty. Located in the heart of this gentle and lush vegetation, is Milani’s home and studio, Les Moulin des Trois Arcs which was a former olive mill from the 1500s. Participants were able to reflect and exchange ideas with two master designers in a truly unique location where nature and the ancient architecture combine to produce a stimulating learning environment. Visits to neighboring Provencal villages, museums, cultural highlights and fishing ports were a popular part of the workshop.

Settings Workshop settings The Studio

Armando and Cynthia Milani, as part of their development of the Moulin des Trois Arcs, created a unique home in the old olive mill and, in an adjacent building, a modern design studio where the workshop was conducted. The facility served the work-shop very well for individual work space, wireless internet connection, library and lecture/projection use.

Massimo Vignelli Master designer showcase

Above left: Museum of Fine Arts Houston, Texas. The name of the Museum, spelled out with monumental letters in pre-cast concrete applied to the facade of the building, 1999. Above right: The Donorsâ&#x20AC;&#x2122; Wall dominates the Museum Atriumwith its monumental scale, 1999. To the right: Trademark for ABDIiBRAHIM, Istanbul 2006. Trademark for OPS, Off Shore Atomic Power Plants, USA,1972. Right page: Diagram of the New York Subway System, 2008. 7

Massimo Vignelli Master designer showcase

Above: Richard Meier Museums, book design, 2006. This is one of the many books we have designed for Richard Meier. Right page, above: Format design for the Architecture magazine AAA, published in Santo Domingo, 2007. Below: Easy chairs, cast in nylon, designed for Heller, USA, in 2006. 8

Armando Milani Master designer showcase

Poster “War / Peace” for the 60th years Celebration of the United Nations / New York.

Poster “Africa the forgotten continent”, for CESPI Foundation / Rome.

Poster for the collection “Tought on democracy”, for the Wolfsonian Museum / Miami.

Poster against the smoking, for the Policlinico Hospital / Milano. 9

Logo Euromar for import-export company. Milan.

Logo Uomo Moda (man fashion) for ICE. New York.

Logo for Dialogos, publisher of psichology books. Milan.

Logo for Brookehill Equities, investment. New York. 10

People The Participants

Denise Lowery Maureen Lynch Elisabetta Dâ&#x20AC;&#x2122;Affara Petra Mueller Silvano Vitale Greg Cunneyworth Dan Pocock Marion Digel Elle Yoon John Walsh Tom Gloesener Angela Haggman Alberto Rigau

People

Participants in the workshop were an international group, representing six countries. During the course of the workshop, they bonded into a strong group of friends in the quest of achieving new graphic design sensitivities. Close working relationships existed between the participants, master designers and faculty on a day by day basis. All participants enjoyed the unique opportunity of problem solving with the close support of Massimo Vignelli and Armando Milani.

People Teachers

Massimo and Lella Vignelli are New York-based designers of international reputation who have designed corporate identity programs, posters, publications, architectural graphics, products, interiors and furniture. Massimo lead a project in corporate identity and Lella Vignelli lectured about her work.

Armando Milani is an internationally prominent graphic designer. Milani opened his design studio in Milan in 1970, and a New York branch in 1979. His current focus is on designing logos and corporate identity programs and posters for social causes. He is a member of the Alliance Graphique Internationale. During the Master workshop, Milani lead the project in graphic design.

Cynthia Milani is a corporate anthropologist and President of The Institute for Global Development which provides crosscultural training and branding for multinational companies throughout the world. She brought anthropological, cultural, and psychological, perspectives to the project in her lecture on branding.

R. Roger Remington is the Vignelli Distinguished Professor of Design at Rochester Institute of Technology. An acknowledged and published design historian, he has established a unique graphic design archive of over 25 collections of American Modernist designers. During the Master class, Remington presented a lecture on visual rhetoric and, with Cynthia Milani, served as Workshop facilitators.

www.vignelli.com

www.moulin3arcs.com

www.igd.moulin3arcs.com

www.rrogerremington.com

Dialogues

Massimo Vignelli Words used by Massimo Vignelli in explaining his work to participants:

Armando Milani Words used by Armando Milani in explaining his work to participants:

Lella Vignelli Words used by Lella Vignelli in explaining his work to participants:

Powerful visuals Intellectually elegant and timeless Consistent To stamp out vulgarity Purity Emotion Movement Never compromise Integrity Elegance Grid Collaboration Dematerialize Luminosity Minimalism Direct System

Eye to heart Influences Express concepts without words Personality Intervention Relationships Interpretation Double meaning Ambiguity Transformation Memorable Simplicity Humor Contrast Metaphor Dreaming Contrast Inspirational Timelessness

Transformation and connection Purity Consistency Feasibility Subtlety Simple yet complex Invisible yet beautiful in function Transparency Detail Decorative Context Reflection Proportion Illumination Craftsmanship Harmony Play of light Space Surprise Engagement Participation Partnership Utilitarian Classic Space free and luminous

Dialogues

Cynthia Milani Questions posed by Cynthia Milani to workshop participants in her lecture on personal branding. What makes you special? What do you want to be remembered for? What are your â&#x20AC;&#x153;blessingsâ&#x20AC;?? What are your core values/ethics? What do you do to demonstrate those values? What do you want to achieve in the next 15/10/5 years? What is your mission in life? What is your personal vision? How will you get there? What are your strengths, weaknesses, threats, opportunities? What are your goals and objectives? Are you being true to your brand? What is your Myers-Briggs Personality Type? How does that impact your life?

R. Roger Remington Professor Remington presented an illustrated lecture on design theory, namely the application of Visual Rhetoric for graphic design applications. His talk identified the historical connection between ancient rhetoric and contemporary graphic design. He made the case for rhetoric as a basis in both analytical and generative processes of visual problem-solving. In his introductory remarks, he said, â&#x20AC;&#x153;This will be a lecture in design theory which hopefully will open your eyes to a new approach to creativity and the process of design. Today we are dealing here with both the head and the heart, not so much the hand. In that way we are adding a new dimension to the collective learning experience at the workshop.

Helvetica Movie During the workshop, at the urging of Massimo Vignelli, there was a late evening showing of the film Helvetica. This film is a feature-length independent film about typography, graphic design and global visual culture. It looks at the proliferation of one typeface (which is celebrating its 50th birthday this year) as part of a larger conversation about the way type affects our lives.

Dialogues

Theory map designed by Professor R. Roger Remington Communication

Philosophy

Hypertext

Platonic

Narrative

Kantian

Literary Sign Theory (Semiotics) Communication Business

Rhetoric

Economic Marketing

Object-oriented Programming Science

Constructivist

Linguistic

Critical Thinking

Management

Learning Aesthetics Creativity

Interactivity Network

Gestalt

Structuralism

Evaluation Multiple Feminist Intelligences Jungian

Post-Modernism

Modernism Human Factors

Cognitive

Artificial Intelligence

Pedagogy

Simulation

Case Study

Information Fuzzy Logic

Pragmatism

Neo-Structuralism

Anthropology Post-Structuralism

Multi-Culturism

Design

Freudian

Contrarian

Humanism

Behaviorism

Universalism Ethnography

Psychology

Cultural

Dialogues in Design Workshop Graphic Design Project

Participants in the workshop were assigned the task of individually developing a graphic design identity system for the Maeght Foundation located in Saint-Paul-de–Vence.

Vignelli and Milani asked each participant to develop the following: A logotype or symbol.

Stationary System “Having played a pioneering role in - Letterhead France, the Maeght Foundation since - Envelope 1964 is today internationally recognized - Business card as one of the great centers of modern - Fax and other forms. and contemporary art. Its image is that of bold enterprise, which owes its Admission ticket. success to the personality of its founders, Marguerite and Aime Maeght and to Program folder (information on Maeght the friendship of the artists they Foundation, collections, history, etc). brought together.” (from Connaissance des Arts, 1998) Publication format - Brochure Master designers Massimo Vignelli - Book cover. and Armando Milani, supported by Lella Vignelli, Cynthia Milani and Signs R. Roger Remington, worked with - Building identification the participants in providing direction, - Identification of art works clarification, advice and critique. - Directional signs - Informational signs. Poster(s) for exhibitions. Website.

Research and reference Maeght Foundation

Research and reference Maeght Foundation Samples of existing signage

Phase I Ideation and sketches

The first phase of the workshop project involved translating the participants impressions from their trip to the Maeght Foundation into concepts and ideas that would graphically symbolize the museum.

Phase II Selection and refiniment

Each workshop participant developed identity logos or marks for the Maeght Foundation. The graphic work was evaluated by the master designers with advice and suggestions for further refinement.

Phase II Presentation of Identity elements

Phase III Application

With the identity marks selected and refined, each participant developed a series of graphic design applications in which their individual marks were shown on letterheads, signage, etc..

Phase III Identity marks designed for Maeght Foundation

Alberto Rigau Proposal for Maeght Foundation

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La Fondation Marguerite et Aimé Maeght est un exemple unique de fondation privée en Europe. Inaugurée le 28 juillet 1964 par André Malraux, alors Ministre des

Aimé et Marguerite Maeght pour présenter l’art moderne et contemporain sous toutes ses formes. Des peintres et des sculpteurs ont étroitement collaboré à cette réalisation avec l’architecte catalan Josep Lluis Sert en créant des œuvres, souvent monumentales, intégrées au bâtiment et aux jardins : cour Giacometti, labyrinthe Miró peuplé de sculptures et de céramiques, mosaïques murales de Chagall et de Tal-Coat, bassin et vitrail de Braque, fontaine de Bury…

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Véritable musée dans la nature, la Fondation Maeght est un lieu exceptionnel qui possède une des plus importantes collections en Europe de peintures, sculptures, dessins et oeuvres graphiques du XXème siècle : Bonnard, Braque, Calder, Chagall, Giacometti, Léger, Miró… Plus de 200 000 visiteurs viennent chaque année à la Fondation Maeght qui a réalisé plus de 100 expositions monographiques ou thématiques depuis son ouverture. A partir de ses collections, de nombreuses expositions sont également organisées, chaque année dans des musées, en France et à l’étranger. Des écrivains, poètes, philosophes, historiens d’art, sont invités chaque année à la Fondation Maeght pour donner des conférences thématiques autour des expositions. Reconnue d’utilité publique, la Fondation Maeght est totalement autonome. Elle +33 (0 +33 ) 4 93 32 (0) 4 93 32 81 63 info@ 53 22 www. maegh mae t.com ght.c 0657 om Fran 0 Saint-P ce aul

+33 (0) 4 93 32 81 63 +33 (0) 4 93 32 53 22 info@maeght.com www.maeght.com

subvention de l’Etat.

info@maeght.com www.maeght.com 06570 Saint-Paul, France

06570 Saint-Paul France

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GIACOMETTI T-shirts

Signage

CONCEPT

Book covers

LIEU

Brochure covers

Other applications

Dan Pocock Proposal for Maeght Foundation

Tickets

Book - cover and internal spread

07.2008

Angela Haggman Proposal for Maeght Foundation

Book

Posters

Elle Yoon Proposal for Maeght Foundation

The Rockefeller Group 1290 Avenue of the Americas New York, NY 10019

June 17, 2008

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Tout d’abord, face à la célèbre sculpture de l’Homme qui marche I,1960, sont présentées des lithographies et eaux-fortes originalestraitant de la représentation humaine à travers le portrait et le nu,dont un très rare Autoportrait de 1964 ou le portrait mystérieux M è rede l’artiste, de 1965. Ces oeuvres gravées sont les chefs-d’oeuvre de sa période dite « classique », toutes sont tirées à peu d’exemplaires (trente ou cinquante). Le Buste d’homme de 1964, montre la similitude de traitement du visage par le trait, qu’il s’agisse de sculpture ou de gravure . La deuxième partie propose de découvrir la série des Ateliers initiée en 1954, emblématique de cette exposition, mais aussi représentative de l’univers où l’artiste crée et où il vit. Alberto Giacometti, sans mise en scène, nous ouvre son

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Michelle Maeght

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Fondation Marguerite et Aime Maeght 06570 Saint-Paul

Fondation Marguerite et Aime Maeght 06570 Saint-Paul telephone +33.0.4.93.32.81.63 telecopie +33.0.4.93.32.53.22 www. fondation-maeght. com

MEMBERSHIP: Entrée gratuite à la fondation Maeght Invitation à tous les vernissages Accès à la Bibliothèque Affi ches des expositions temporaires Catalogues des expositions temporaires Affi ches des expositions tirage luxe

GIACOMETTI www.fondation-maeght.com

www.fondation-maeght.com Fondation Marguerite et Aime Maeght www.fondation-maeght.com

7 avril – 17 juin 2008 june 2008 á june 2009

alberto june 2008 á june 2009

Brochure spreads Brochure cover Poster Menber Cards for woman and man

Petra Mueller Proposal for Maeght Foundation

Tickets Front and back

Brochure

Grid and posters

John Walsh Proposal for Maeght Foundation

John Walsh Silver Birch Cottage Birches Lane Lostock Green Cheshire CW9 7SN United Kingdom 18th June 2008

Aim é Direc Maegh t to 0657 r Télé 0 Saint-P p a Télé hone: +3 ul, Fran co c 3 conta pie: +3 (0)4 93 e 3 www ct@fond (0)4 93 32 81 6 3 ati .fond 3 Dear Massimo, ation on-mae 2 53 22 gh -mae Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Proin nec lorem. Phasellus augue. Vestibulum aliquam ght.c t.com om orci in ante. Duis laoreet, odio id egestas fringilla, urna velit ultricies sapien, feugiat mattis velit purus nec sapien. Pellentesque tristique velit sit amet est. Morbi consectetuer, metus ut semper pharetra, nunc diam faucibus urna, eu laoreet tortor orci id mauris. Nunc iaculis porta mi. Sed elit. Aliquam viverra vestibulum tortor. Proin pellentesque cursus pede. Pellentesque scelerisque magna nec pede. Vivamus mollis. Proin at eros. Quisque nisl mauris, volutpat vel, hendrerit ac, aliquam eu, metus. Suspendisse interdum odio a massa. Maecenas diam tellus, faucibus vel, aliquam at, mattis vitae, eros. Integer mi orci, rhoncus non, molestie at, commodo quis, neque. Mauris lorem augue, lobortis eu, placerat sed, congue dignissim, nulla. Praesent commodo tincidunt leo. Suspendisse sed pede eget elit venenatis lacinia. Sed viverra enim sit amet risus. Integer tellus. Cras sodales congue neque. Aenean lobortis, risus ac congue pretium, velit lectus laoreet nulla, ut mollis eros mauris eu ligula. Vivamus nunc. Integer ultricies. Duis nec lorem. Mauris sem risus, rhoncus a, varius eget, vehicula sed, lorem. Quisque est. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Integer venenatis scelerisque neque. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Morbi non ligula ac felis rhoncus pulvinar. Integer ornare. In magna dolor, sollicitudin vitae, tempor ut, hendrerit ac, nisl. Mauris mi. Ut vel libero id metus tincidunt commodo. Curabitur nec erat. Morbi volutpat eleifend sapien. Praesent congue placerat risus. Praesent porttitor. Nulla turpis. Duis sodales erat non dui pharetra cursus. Vivamus malesuada ante non tellus. Aliquam sit amet eros. Cras feugiat, arcu non tincidunt iaculis, odio tellus imperdiet justo, a suscipit sapien augue nec massa. Nam porttitor. Vivamus augue lorem, laoreet ac, porta consectetuer, imperdiet vestibulum, tortor. Ut congue massa nec nibh. Vestibulum pharetra ante a arcu.

06570 Saint-Paul, France Téléphone: +33 (0)4 93 32 81 63 Télécopie: +33 (0)4 93 32 53 22 E-mail: contact@fondation-maeght.com Site: www.fondation-maeght.com

Brochure

La Société des Amis

La Librairie

Tarifs/Fees:

Accès/How to find us?

La Société des Amis de la Fondation Maeght a pour but d’enrichir les collections de la Fondation Maeght et de contribuer à son rayonnement.

The Marguerite and Aimé Maeght Foundation is a unique example of a private European Foundation. Inaugurated on July 28th 1964 by André Malraux, then Minister of Cultural Affairs, this architectural ensemble was entirely conceived and financed by Aimé and Marguerite Maeght to present modern and contemporary art in all its forms. Painters and sculptors collaborated closely in the realisation of this Foundation with Catalan architect Lluis Sert by creating frequently monumental works integrated into the building and gardens: the Giacometti courtyard, the Miró labyrinth filled with sculptures and ceramics, mural mosaics by Chaggall André Malraux, then Minister of Cultural Affairs, this architectural ensemble and Tal-Coat, a pool and stained glass window by Braque, a Bury fountain...

Individuel/Individual.......................11`

Aéroport: Nice Côte d’Azur Gare SNCF: Cagnes sur Mer Bus: N˚ 400 Direction Vence par SaintPaul de la Gare routière de Nice ou de la Gare SNCF de Cagnes sur Mer, arrêt Saint-Paul/La Poste Autoroute: sDE .ICE sortie N˚ 48 Villeneuve-Loubet sDE #ANNES sortie N˚ 47 VilleneuveLoubet/Cagnes sur Mer puis suivre la direction de Saint-Paul

La Société des Amis prend également en charge le fonctionnement de la Bibliothèque de la Fondation Maeght en permettant l’achat régulier d’ouvrages (thématiques ou monographiques, catalogues raisonnés, etc.) et l’abonnement aux principales revues. Grâce à la Société des Amis, la Bibliothèque de la Fondation Maeght conserve ainsi plus de 40 000 volumes, ce qui en fait l’une des plus particulièrement de disposer chaque année d’un budget d’acquisitions. importantes bibliothèques d’art du Sud de la France.

Groupes, Etudiants:.........................9` Renseignements/Information: Téléphone : +33 (0)4 93 32 81 63 Télécopie : +33 (0)4 93 32 53 22

Visites Guidées/ Guided Tours: Créée en 1966, l’Association rassemble aujourd’hui plus de 2000 membres (au niveau national et international). Les cotisations des adhérents permettent tout courtyard, the Miró labyrinth filled historians are invited every year to the particulièrement de disposer mosaics by Chaggall André Malraux, chaque année d’un budget d’acquisitions. Ainsi près d’une centaine d’œuvres (peintures, dessins, et sculptures) ont été acquises au fil des ans. Writers, poets, philosophers, art historians are invited every year to the Maeght Foundation to give thematic conferences about the exhibitions..

Airport: Nice Côte d’Azur Train Station: Cagnes sur Mer Bus: take the number 400 bus in direction of Vence by Saint-Paul from the bus station in Nice or at the train station in Cagnes sur Mer, the bus stop is Saintpaul/La Poste Autoroute: sDE .ICE sortie N˚ 48 Villeneuve-Loubet sDE #ANNES sortie N˚ 47 VilleneuveLoubet/Cagnes sur Mer puis suivre la direction de Saint-Paul.

PARKING ENTREE Ouvert tous les Jours 10h à 18h Entree 11` Etudiants 9` Photographie 2.5` Site sous Surveillance Video

La Société des Amis de la Fondation Maeght a pour but d’enrichir les collections de la Fondation Maeght et de contribuer à son rayonnement.

06570 Saint-Paul, France

06570 Saint-Paul, France Ouvert tous les jours sans exception Open everyday without exception: 1 octobre - 30 Juin: 10h-18h october 1st - june 30th: 10am-6pm

Miró

1 juillet - 30 septembre: 10h-19h july 1st - september 30th: 10am-1pm

06570 Saint-Paul, France

La Fondation Maeght:

un lieu unique dédié à l’art

The Maeght Foundation: a unique site dedicated to art

La Bibliothèque

The Library

La Fondation Marguerite et Aimé Maeght est un exemple unique de fondation privée en Europe. Inaugurée le 28 juillet 1964 par André Malraux, alors Ministre des Affaires Culturelles, cet ensemble architectural a été entièrement conçu et financé par Aimé et Marguerite Maeght pour présenter l’art moderne et contemporain sous toutes ses formes. Des peintres et des sculpteurs ont étroitement collaboré à cette réalisation avec l’architecte catalan Josep Lluis Sert en créant des œuvres, souvent monumentales, intégrées au bâtiment et aux jardins : cour Giacometti, labyrinthe Miró peuplé de sculptures et de céramiques, mosaïques murales de Chagall et de Tal-Coat, bassin et vitrail de Braque, fontaine de Bury…

Des écrivains, poètes, philosophes, historiens d’art, sont invités chaque année à la Fondation Maeght pour donner des conférences thématiques autour des expositions.

The Marguerite and Aimé Maeght Foundation is a unique example of a private European Foundation. Inaugurated on July 28th 1964 by André Malraux, then Minister of Cultural Affairs, this architectural ensemble was entirely conceived and financed by Aimé and Marguerite Maeght to present modern and contemporary art in all its forms. Painters and sculptors collaborated closely in the realisation of this Foundation with Catalan architect Lluis Sert by creating frequently monumental works integrated into the building and gardens: the Giacometti courtyard, the Miró labyrinth filled with sculptures and ceramics, mural mosaics by Chaggall and Tal-Coat, a pool and stained glass window by Braque, a Bury fountain...

La Fondation Marguerite et Aimé Maeght est un exemple unique de fondation privée en Europe. Inaugurée le 28 juillet 1964 par André Malraux, alors Ministre des Affaires Culturelles, cet ensemble architectural a été entièrement conçu et financé par Aimé et Marguerite Maeght pour présenter l’art moderne et contemporain sous toutes ses formes. Des peintres et des sculpteurs ont étroitement collaboré à cette réalisation avec l’architecte catalan Josep Lluis Sert en créant des œuvres, souvent monumentales, intégrées au bâtiment et aux jardins : cour Giacometti, labyrinthe Miró des œuvres, souvent monumentales, peuplé de sculptures et de céramiques, mosaïques murales de Chagall et de Tal-Coat, bassin et vitrail de Braque, fontaine de Bury…

Plus de 200 000 visiteurs viennent chaque année à la Fondation Maeght qui a réalisé plus de 100 expositions monographiques ou thématiques depuis son ouverture.

Reconnue d’utilité publique, la Fondation Maeght est totalement autonome. Elle ne dépend pas de l’administration des Musées Nationaux et ne bénéficie d’aucune subvention de l’Etat.

A true museum in nature, the Maeght Foundation is an exceptional site that contains one of the most important collections in Europe, with paintings, sculptures; drawings and graphic works from the 20th century: Bonnard, Braque, Calder, Chagall, Giacometti, Léger, Miró... More than 200 000 visitors come each year to the Maeght Foundation, which has put on over 100 monographic or thematic exhibitions since its opening. Many exhibitions are also organized every year in museums in France and abroad based on the Foundation’s collections. Designated as being of public interest, the Maeght Foundation is autonomous. It is not linked to the National Museum Administration and receives no funding from the State.

A partir de ses collections, de : cour Giacometti, labyrinthe Miró nombreuses expositions sont également organisées, chaque année dans des musées, en France et à l’étranger. Des écrivains, poètes, philosophes, historiens d’art, sont invités chaque année à la Fondation Maeght pour donner des conférences thématiques autour des expositions. Reconnue d’utilité publique, la Fondation Maeght est totalement autonome. Elle ne dépend pas de l’administration des Musées Nationaux et ne bénéficie d’aucune subvention de l’Etat.

06570 Saint-Paul, France Home

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Téléphone : +33 (0)4 93 32 81 63 Télécopie : +33 (0)4 93 32 53 22

A partir de ses collections, de nombreuses expositions sont également organisées, chaque année dans des musées, en France et à l’étranger.

La Fondation Maeght est ouverte tous les jours. 1er octobre - 30 juin : 10h - 18h. 1er juillet - 30 septembre : 10h - 19h.

Ouvert tous les jours sans exception Open everyday without exception:

Visites guidées sur rendez-vous. Bibliothèque, Librairie et Cafeteria : Ouverture aux mêmes horaires que le musée.

1 octobre - 30 Juin: 10h-18h october 1st - june 30th: 10am-6pm

Tarifs : Adulte : 11 euros. Etudiant, Enfant : 9 euros. Enfant -10 ans : Gratuit.

1 juillet - 30 septembre: 10h-19h july 1st - september 30th: 10am-1pm

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du 5 avril au 8 juin 2008

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06570 Saint-Paul, France

Alberto Giacometti

du 5 avril au 8 juin 2008

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Posters

La Bibliothéque / Library Amis de la Fondation / Members Libraire / Bookshop Administration / Offices Labyrinthe de Miró Toilettes / Toilets Vestiare / Cloakroom

Marion Digel Proposal for Maeght Foundation

maeght

fondation marguerite et aimé maeght 06570 saint-paul, france tel +33 049 3328163 fax +33 049 3328163 email contact@fondation-maeght.com siteweb www.fondation-maeght.com

Noelle Gillót 85 Rue de Palliers 07410 Poitiers France

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Chére Madame Gilot, nous reservons votre imprints et les livres de Henry Moore pour vous. Si vouz voullez, nous vous donnerons les materiaux á '87 le vernissage,ma e gh t á '87 le 28.5. ou nous vous apporterons avec Fed Ex a la maison. Comme vous veux prendre, rsvp. nous reservons votre imprints et les livres de Henry Moore pour vous. Si vouz voullez, nous vous donnerons les materiaux á '87 le vernissage, á '87 le 28.5. ou nous vous apporterons avec Fed Ex a la maison. Comme vous veux prendre, rsvp. nous reservons votre imprints et les aimé maeght, president livres de Henry Moore pour vous. Cordialement, Mdm. Juliette Marais

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fondation marguerite et aime maeght 06570 saint-paul, france +33 049 3328163 fax +33 049 3328163 email contact@fondation-maeght.com siteweb www.fondation-maeght.com

Noelle Gillót 85 Rue de Palliers 07410 Poitiers France

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fondation marguerite et aimé maeght 06570 saint-paul, france tel +33 049 3328163 fax +33 049 3328163 email contact@fondation-maeght.com siteweb www.fondation-maeght.com

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ouvert tous les jours 1er octobre - 30 juin 10h - 19h I open everyday october 1st - june 30th

l’art & l’architecture

les sculptures de mirò

les sculptures de mirò 29 juin - 22 octobre 2008 I vernissage - vendredi 28 juin I19h

the friends of the maeght foundation association

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ouvert tous les jours 1er octobre - 30 juin 10h - 19h I open everyday october 1st - june 30th

accés

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fondation marguerite et aimé maeght Nice

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l’architecture

La Fondation Marguerite et Aimé Maeght est un exemple unique de fondation privée en Europe. Inaugurée le 28 juillet 1964 par André Malraux, alors Ministre des Affaires Culturelles, cet ensemble architectural a été entièrement conçu et financé par Aimé et Marguerite Maeght pour présenter l'art moderne et contemporain sous toutes ses formes.Véritable musée dans la nature, la Fondation Maeght est un lieu exceptionnel qui possède une des plus importantes collections en Europe de peintures, sculp-tures, dessins et oeuvres graphiques du XXème siècle.

fondation marguerite et aimé maeght 06570 saint-paul, france tel +33 049 3328163 fax +33 049 3328163 email contact@fondation-maeght.com siteweb www.fondation-maeght.com

la bibliothéque La Fondation Marguerite et Aimé Maeght est un exemple unique de fondation privée en Europe. Inaugurée le 28 juillet 1964 par André Malraux, alors Ministre des Affaires Culturelles, cet ensemble architectural a été entièrement conçu et financé par Aimé et Marguerite Maeght pour présenter l'art moderne et contemporain sous toutes ses formes.

la librairie

fondation marguerite et aimé maeght

fondation marguerite et aimé maeght maeght exposition

art

architecture

the library

the bookstore Painters and sculptors collaborated closely in the realisation of this Foundation with Catalan architect Lluis Sert by creating frequently monumental works integrated into the building and gardens: the Giacometti courtyard, the Miró labyrinth filled with sculptures and ceramics, mural mosaics by Chaggall and Tal-Coat, a pool and stained glass window by Braque.fountain...

les sculptures de giacometti 29 juin - 22 octobre 2008 I vernissage - vendredi 28 juin I19h

ouvert tous les jours 1er octobre - 30 juin 10h - 19h I open everyday october 1st - june 30th

fondation marguerite et aimé maeght 06570 saint-paul, france tel +33 049 3328163 fax +33 049 3328163 email contact@fondation-maeght.com siteweb www.fondation-maeght.com

Maureen Lynch Proposal for Maeght Foundation

fondation marguerite et aimé maeght

AT&T B.P. 16795 Mesa, AZ 85211-6795

Chér Monsieur, Veuillez voir la copie ci-jointe de la lettre récente d’AT& ; et ma lettre eanrécit de previos à AT& ; à ce sujet, car je me référerai à lui dans jle -lou is p rat suivant. ,d

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jpra 065 1. Comme procuration de Mary Scullane, je l’aide dehors sur sa t@fo nda télé 70 sain tion p requête. télé hone t-paul, -ma : +3 cop egh fr a ie ww t.co w.fo : +3 3 (0)4 nce m 2. Mme Scullane a recevoir encore les disques des appels d’aide nda 3 (0 93 ) 3 tion 49 28 3 1 m 3 d’annuaire pour lesquels elle est charge, nous croient inexactement. 6 aeg 2 ht.c 81 63 3 om Nous avons appelé votre ligne de service à la clientèle (800-288-2747) et avons parlé avec deux de vos représentants, la première Denise puis son surveillant, Alan le 24 mars 2008. J’avais expliqué à eux que Mme Scullane m’a dit qu’elle n’a fait aucun appel d’aide d’annuaire. Notez que 109 appels ont été alledgedly faits à partir deJohn son Wood téléphone et Mr. affichés donc contre son compte. Il y a seulement deux personnes avec Monarchia Matt International l’accès au téléphone de Mme Scullane’s, elle 611 et moi ont accès. Decatur Avenue

Peekskill, NY 10566

Cordialement, 06570 saint-paul, france téléphone : +33 (0)4 93 32 81 63 télécopie : +33 (0)4 93 32 81 63 www.fondation-maeght.com/amis/index.htm Maureen L.Wood

fondation mauguerite et aimé maeght 06570 saint-paul, france téléphone : +33 (0)4 93 32 81 63 télécopie : +33 (0)4 93 32 81 63 www.fondation-maeght.com

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Announcement Cards Brochure Banner Ticket

Denise Lowery Proposal for Maeght Foundation

16 juin 2008 Denise Lowery PO Box 242 Lima, New York 14485

Cher Rob, Mon nom est Meagan Mahar et j’ai récemment reçu un diplôme de l’université et jointif les ventes team chez ImageNow. ImageNow est un service de publicité par courrier individuel de plein-paquet avec une nouvelle division des possibilités numériques et des actions spécia lisées ; pendant que nous sommes situés bien ici à Elmira nous pouvons être utiles à vous. J’espère que vous trouverez quelques informations passionnantes et utiles dans cette-garan tie, qui illustre l’éventail de produits que nous offrons. Si vous avez n’importe quelles - ques tions ou demandes des informations supplémentaires, veuillez ne pas hésiter à me contacter. Merci de votre considération ; J’espère que nous aurons une occasion de travailler ensemble à l’avenir. Je serai en contact avec vous bientôt ! Mon nom est Meagan Mahar et j’ai récemment reçu un diplôme de l’université et jointif les ventes team chez ImageNow. ImageNow est un service de publicité par courrier individuel de plein-paquet avec une nouvelle division des possibilités numériques et des actions spécia lisées ; pendant que nous sommes situés bien ici à Elmira nous pouvons être utiles à vous. J’espère que vous trouverez quelques informations passionnantes et utiles dans cette-garan tie, qui illustre l’éventail de produits que nous offrons. Si vous avez n’importe quelles - ques tions ou demandes des informations supplémentaires, veuillez pas hésiter à me contacter. foundation marguerite et aimé ne maeght Merci de votre considération ; 0657 J’espère que nousFrance aurons une occasion de travailler ensemble Saint-Paul, à l’avenir. Je serai en contact avec vous bientôt ! J’espère que vous trouverez quelques informations passionnantes et utiles dans cette-garan tie, qui illustre l’éventail de produits que nous offrons. Si vous avez n’importe quelles - ques tions ou demandes des informations supplémentaires, veuillez ne pas hésiter à me contacter. Merci de votre considération ; J’espère que nous aurons une occasion de travailler ensemble à l’avenir. Je serai en contact avec vous bientôt ! Sincèrement, Denise Lowery

foundation marguerite et aimé maeght 0657 Saint-Paul, France tel. +33(4) 93 32 45 91 fax +33(4) 93 32 53 22 www.foundation-maeght.com

Ticket

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foundation marguerite et aimĂŠ maeght

mirĂ˛

0657 Saint-Paul, France tel. +33(4) 93 32 45 91 fax +33(4) 93 32 53 22 www.foundation-maeght.com

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Greg Cunneyworth Proposal for Maeght Foundation

Mr . Pro Pier jec t M re He ana r ger aux

Greg Cunneyworth 141 Caversham Woods Pittsford NY, 14534

June 18, 2008

Ad d Tele ress: 0 E-m phone 6570, ww ail: co : +33 Saint -P w.fo nta (0) 4 nda ct@fo 93 32 aul, F ra tion n 8 -ma datio 1 63 nce egh n-ma t.co e m ght.co m

Dear Mr. Vignelli Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Best Regards,

Greg Cunneyworth

Joan Miró i Ferrà (April 20, 1893 – December 25,1983) was an ethnic Catalan (of Spanish nationality) painter, sculptor and ceramicist born in Barcelona, Catalonia, Spain.

Fondation Maeght Address: 06570, Saint - Paul, France Telephone: +33 (0) 4 93 32 81 63 E-mail: contact@fondation-maeght.com

Tarifs & Heurs Adulte: 11 euros. Entudiant: 9 euros Enfant – 10 ans: Gratuit

Visites guidées sur rendez-vous. Bibliothèque, Librairie et Cafeteria : Ouverture aux mêmes horaires que le musée.

1er octobre - 30 juin : 10h – 18h. 1er juillet - 30 septembre : 10h –19h.

Joan Miró

Tarifs

Jose Miró Exposition printemps 2008 du 5 avril au juin 2008

Adulte: 11 euros Entudiant: 9 euros Enfant – 10 ans: Gratuit

JOAN MIRÓ

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JOAN MIRÓ

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1er octobre - 30 juin : 10h – 18h. 1er juillet - 30 septembre : 10h – 19h.

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JOAN MIRÓ 1er octobre - 30 juin : 10h – 18h. 1er juillet - 30 septembre : 10h – 19h.

La Fondation Maeght est ouverte tous les jours.

Joan Miró

Tarifs

Alberto Giacometti Exposition printemps 2008 du 5 avril au juin 2008

Adulte: 11 euros Entudiant: 9 euros Enfant – 10 ans: Gratuit

www.fondation-maeght.com

ALBERTO GIACOMETTI 1er octobre - 30 juin : 10h – 18h. 1er juillet - 30 septembre : 10h – 19h.

Joan Miró i Ferrà (April 20, 1893 – December 25,1983) was an ethnic Catalan (of Spanish nationality) painter, sculptor and ceramicist born in Barcelona, Catalonia, Spain.

Fondation Maeght Address: 06570, Saint - Paul, France Telephone: +33 (0) 4 93 32 81 63 E-mail: contact@fondation-maeght.com

Tarifs & Heurs Adulte: 11 euros. Entudiant: 9 euros Enfant – 10 ans: Gratuit

Visites guidées sur rendez-vous. Bibliothèque, Librairie et Cafeteria : Ouverture aux mêmes horaires que le musée.

1er octobre - 30 juin : 10h – 18h. 1er juillet - 30 septembre : 10h –19h.

La Fondation Maeght est ouverte tous les jours.

www.fondation-maeght.com

Tom Gloesener and Silvano Vidale Proposal for Maeght Foundation

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Adami Valerio

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Luptate Deleniamet 1938, peinture sur toile 50 x 75 cm

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Alberto Giacometti Borgonovo (Suisse) 1901 Tête de Diego au col roulé Bronze, 1952-1952 Exemplaire Fondation Maeght 34 x 13,5 x 13 cm Don Aimé Maeght, 1981

Takis Signal éolien, 2005 Don de l’Artiste

Fun and games

The Moulin, Nice and surrounding towns provided a special location for participants to enjoy the special Provencal country. Breaks from the rigorous project work schedule were a welcome relief.

Calypso the Milani cat and Roger the Workshop magpie became the workshop mascots.

St. Paul de Vence

Antibes

Vallbonne

Grasse The village of parfums

Awards

The hard work and dedication of the participants was acknowledged at the conclusion of the workshop with a special awards ceremony. Certificates were given to the participants and to the master designers and faculty. Everyone celebrated a newly planted olive tree at the Moulin.

Summary comments by Master Designers Massimo Vignelli

The pleasant setting of the Moulin de Trois Arcs in the beautiful landscape of Provence made it an ideal place to have the week long seminar on graphic design. Some of the participants were students from the last year of school, some others were professionals with several years of practice, some others were teachers in Design schools. Their diversity of background added to the liveliness of the course, as well it underlined some of the problems that have emerged as a consequence of the different teaching of typography in many schools in the last twenty years. With few exceptions among the participants, we noticed a great diversity of typographic knowledge, both in terms of structure, awareness and sensibility By the end, these diversities were overcome by the quality of the results. Our major efforts were addressing the issue of consistent handling of the identifiers within a given project. The positive aspect was the willingness of the participants to implement our corrections, sometime with great efforts, due more to different backgrounds than willingness to follow instructions, however the final results of the projects were remarkably good. Some of the participants displayed a mature dose of creativity and talent and that contributed to rise the spirit of the group.

On the last day of the seminar we had a very interesting lecture by Roger Remington on the issue of Rhetoric in Graphic Design. The presentation was paired by a series of brilliant examples supporting a list of rhetoric issues. A rare and excellent opportunity to learn about reaches of Design approaches. As a closing event Cynthia Milani gave us a very interactive presentation about personal branding and a test based on the Myers-Briggs questionnaire. It was a very entertaining and informative lecture which engaged the whole audience till the end. How much of the benefits of this week will be saved in the future is too soon to determine. but this not withstanding I am in favor of repeating this experiment and extending its participation to a wider international group of students. The presentations of the Speakers and the guidance of the Masters represents in itself an opportunity not to be missed by people coming to this seminars from different places and less exposed to this kind of opportunities. I hope this initiative will continue in the next future, and I thank Armando and Cynthia Milani for giving birth to it. Massimo Vignelli

Summary comments by Master Designers in faculty Armando Milani

Two years ago Massimo Vignelli introduced me to Roger Remington in New York and we immediately liked each other. The next year, Roger came to visit us at the Moulin and later I visited Roger at the Rochester Institute of Technology for a lecture to his students. We started to envision the seminars and workshops at the Moulin with Massimo and Lella. That idea now is transformed into a beautiful reality. I really enjoyed this week with Lella, Massimo, Roger, Cynthia and our 12 motivated participants. Working with the students, it was clear that in order to express their creativity they needed more knowledge of the typography and, in some cases, it was difficult to achieve the perfection that we demanded. My recommendation to all the students is to look for constant improvement reading design books, magazine articles on creativity, to be always alert and show passion, passion, passion for their work. It is very important to achieve more confidence in yourself and learn how to be in contact with your emotions in order to be able to transmit that to the reader. Synthesis from the eye to the heart is a must: teaching, particularly with designers of the Vignelli caliber is a continuous stimulation toward the research of new expression and the deeper descover of oneâ&#x20AC;&#x2122;s self.

For me, the most important part of this workshop were the presentations followed by the dialogues and analysis with the students with the documentation of the words that are the interpretation of our values and our creativity. My wife Cynthia was a master provoking this dialogue and understanding how to apply the principles to our own lives, and Roger Remington made the entire experience possible with his excellent organizational and oratory skills. Finally, I would like to say that it was an honor and priviledge to have Massimo and Lella Vignelli with us, Their intelligence, humor, dedication and genius for design will be an inspiritation to all who were able to join us in the Dialogues in Design, 2008. The olive tree dedicated to our experience has been christened and is thriving. The lovely yellow flowers Cynthia received have been planted and grace our garden with the memories of each and everyone of our participants. It is my wish that this workshop will be just the beginning of many more years of such beautiful programs at our Moulin. Armando Milani

The last word R. Roger Remington

While planning and implementing Dialogues in Design, I found myself creating certain hopes and expectations for the workshop. Having visited the Moulin, I knew that the setting would be perfect. Knowing Massimo Vignelli and Armando Milani as our master teachers, I was completely certain that the workshop participants would gain a great deal from the experience. How could we not succeed with two world-class designers as teachers? What I did not factor in was the special chemistry of the unique group of individuals that would attend this summer. It was exceptional and, for me, made all the difference in what actually happened. Therefore my hopes and dreams for the workshop were exceeded in every respect. It was a great pleasure to work with Massimo and Armando. Having Lella with us made the week a very special occasion and we all appreciated so much her contributions. Finally a great big thank you to Cynthia Milani. Beyond the substantive intellectual contributions to the workshop, she made sure that we were all fed so well and that the balance of project work to enjoyment of Provence was made real. In conclusion what comes to mind are the words of a colleague which seem an appropriate way for me to conclude. â&#x20AC;&#x153;It is out of the relationships we establish among ourselves, while participating in

this enterprise and it is with the fruits of our cumulative efforts, born as we proceed toward clearer expressions of an understanding of our times, that we can expect a prophetic style to emerge.â&#x20AC;? DIALOGUE IS EDUCATION IS COMMUNICATION

Colophon

Design and production Elisabetta Dâ&#x20AC;&#x2122;Affara with guidance from Massimo, Armando, Roger and Cynthia Photography All the workshop participants, especially Alberto Rigau and Roger Remington Support Milani Design via Vivaio 21 20122 Milan, Italy