Hurtigruten Presentation by Denise Lowery

Marketing to the individual by enhancing your customerâ&#x20AC;&#x2122;s experience:

UNITED PRINT GROUP 36-36 33rd Street Long Island City, NY 11106 718-392-4242 www.UnitedPG.com

Get.it.together Media 1580 Lake Street, Elmira, NY 14901 ph 607.732.0820 www.getittogethermedia.com

Who we are and how we can enhance Hurtigruten customersâ&#x20AC;&#x2122; experience. Social networking and personalized communications are increasingly driving more and more travel purchase decisions. Currently, if companies like Hurtigruten want to integrate and personalize customer communications across mediums and functions (i.e. Pre-Docs, marketing materials, guest relations materials, recognition mailings, web sites and E-mails), there is really no single-solution provider. Direct marketing companies, CRM providers, software companies, web site and online marketing firms, printers and letter shops all provide limited solutions that are inherently biased, and limited in scope and vision. GIT Media and United Print Group are content management marketing partners. Our role is to work with you to increase the ROI on your marketing and CRM investments by leveraging customer data through VDP technologies, web sites, online communications and social networking. We are dedicated to maximizing your customerâ&#x20AC;&#x2122;s experience and the effectiveness of your marketing by creating and delivering more integrated, relevant and effective communications.

CONTENTS: g Who We Are and How it all works - GIT / UPG g Here Is How It Works g Data Mapping and Cross Media Charts g Engaging the Photo Community g GIT Books - Planners and Photo Books g Image and Text Libraries g Printed Press Sheets g Social Networking / Electronic Communications g Store Front Applications g How To Get Started

How it all works - GIT / UPG To accomplish what we have outlined in the “Who we are...” section, we will provide software and workflow solutions that will use cruise-related, and customer-specific information, to create fully personal, one-to-one communications based on a wide range of flexible templates. We work closely with industry-leading, cost-effective suppliers to develop web-to-print VDP solutions that uniquely integrate with Hurtigruten’s web sites and E-mail campaigns. Our cross-media solutions will allow Hurtigruten to seamlessly incorporate variable data to enhance customer service and marketing effectiveness as well as to enhance your customers experience. Our goal is to improve Hurtigruten’s repeat and referral rates... and to grow your business. This is not a project or campaign-based model but rather a new capability that will enable Hurtigruten to execute a wide range of cross-media communications more efficiently and cost-effectively. Once the software and workflow solutions are complete, Hurtigruten will be able to use GIT 4.0 to easily produce any of the following:

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Pre-Documents Guest Relations mailings Loyalty and Recognition mailings Photo Books Promotions based on BLOG hits Premium items such as note pads, calendars, playing cards, etc. Personalized VDP brochures Promotion and SOS mailings

Significantly, GIT and UPG will use GIT 4.0 to fully integrate with Hurtigruten’s web sites and E-mail campaigns to improve the customer experience and increase the relevance of Hurtigruten’s service and marketing. GIT / UPG will customize a workflow to efficiently provide all your print collateral needs.

Software Summary The software is capable of • deploying unlimited one-to-one multi-media communication strategies using print, email, personalized url’s, social networking and mobile technologies • streamlining cross-media campaigns/multi-media contact strategies • supporting customer engagement strategies using the social networking, planner, book and photo journal capabilities • variable digital print technology which can eliminate brochure inventory and enable more relevant marketing

Observations Brochures were requested online • Hurtigrutens brochures are preprinted • Price Sheets are inserted into pocket at back of brochure • Books are preprinted for Travel Agency use even though we went “Direct” • Did not receive any follow-up contact (email, phone or mail) • Our software can help you make a big difference • Reduce spending by 1. Eliminating inventory 2. Eliminating tours customer has taken or is not interested in 3. Eliminate redundancy that occurs with multiple brochure requests (Covers, table of contents, T&C) 4. Print appropriate number of Travel Agent, Partnership and “Direct” brochures; enables co-branding as well as more sell space for “Direct” brochures 5. Incorporate pricing sheets into the books; pricing can change in the amount of time it takes to upload a table 6. Enable automated (and timed) follow-up communication

DATA MAPPING

Mapping two data bases together

Variable Data Mapping for Hurtigru

Data 1 Recipient

HEADERS: husbandname - Client#1’s first name wifename - Client#2’s first name familyname - Last name of Client#1 (this may be an issue if their last names are not the same) husbandnwifename - Client#1 and Client#2’s first names salutation - Mr., Mrs., Ms., Miss, Mr. and Mrs. address1 - Street address #1 address2 - Street address #2 city - City stateorprovidence - State or Providence zipcode - zip code with plus 4 if it is provided postalcode - Postal codes country - Country lasttripcode - Code number of last trip taken id - unique code - set up now with Client#1’s first and Family name f birth month - client#2’s birth month f birth date - client#2’s birth date f birth year - client#2’s birth year m birth month - client#1’s birth month m birth date - client#1’s birth date m birth year - client#1’s birth year m age - Client#1’s age f age - Client#2’s age av age - Average age of Client#1 and Client#2 anniversary - Wedding anniversary of Client#1 and Client#2 if applicable income - Household income based on Client#1 #trips - number of Hurtigruten trips taken by both Client#1 and Client#2

Mapping of the Norwegian

tourcode - 101 city1 - Bergen city2 - Floro city3 - Maloy city4 - Torvik tourname - Norwegian Coastal Voyage shortdiscription - A Hurtigruten Norwegian cruise is like n opportunity to chart your own course, or follow one of ou

longdiscription - Through our escorted and unescorted vo of Norway in a number of unusual ways. You’ll have an o visit a reindeer-herding family and learn about the everyd reindeer bouillon and biscuits in a Sámi tent. Choose from Norwegian folk songs, hymns and classical music. Durin expedition guides enhance every destination with lecture and a true window into the culture of Norway and its dive the king of birds, the Sea Eagle, walk with the penguins, wild salmon, view polar bears on their turf, and so much Hurtigruten.

THE TWO FILES TIE TOGETHER BY:

(NOTE: all image files begin with the trip-code # then the not included in this display because of size limitations.)

DATA MAPPING is based on the last tour an individual has taken. WHEN “lasttripcode” (from recipient date)

image1_2x2 -

EQUALS (=) “tourcode” (from tour date)

Data 2 Tour

HEADERS: tourcode - each tour has a unique tour code city1 - first city visited in tour city2 - second city visited in tour city3 - third city visited in tour city4 - fourth city visited in tour tourname - Tour name shortdescription - short paragraph describing the tour longdescription - long description of the tour (NOTE: all image files begin with the trip-code # then the image name) image1_2x2 - first image that is 2" x 2" image1_4x4 - first image that is 4" x 4" image1_8x5 - first image that is 8.5" x 5.5" image1_2x4 - first image that is 2" x 4" image2_2x2 - first image that is 2" x 2" image2_4x4 - first image that is 4" x 4" image2_8x5 - first image that is 8.5" x 5.5" image2_2x4 - first image that is 2" x 4" image3_2x2 - first image that is 2" x 2" image3_4x4 - first image that is 4" x 4" image3_8x5 - first image that is 8.5" x 5.5" image3_2x4 - first image that is 2" x 4" largeimage_11x17 - 11" x 17" domestic - “x” if it is a domestic tour international - “x” if it is an international tour TWD - Hurtigruten tour BRI - Bridges tour CC - Curis....... shipimage1 - first image of ship horizontal shipimage2 - second image of ship vertical shipimage3 - third image of ship square hotelimage1_hor - hotel image 1 horizontal hotelimage1_ver - hotel image 1 vertical hotelimage1_sq - hotel image 1 square hotelimage2_hor - hotel image 2 horizontal hotelimage2_ver - hotel image 2 vertical hotelimage2_sq - hotel image 2 square localimage1_hor - local flair image horizontal localimage2_ver - local flair image vertical localimage3_sq - local flair image square group1_hor - tour group image horizontal (official group image) group2_ver - tour group image vertical smallgroup1_hor - horizontal tour image showing several people smallgroup1_ver - vertical tour image showing several people tourguide_ver - tour guide vertical image landscape_hor - horizontal landscape image seascape_hor - horizontal seascape image restaurant1_hor - restaurant image horizontal restaurant2_ver - restaurant image vertical restaurant3_sq - restaurant image square “qu1” through “qu10” - adors for questions on PURL thankyou - Text associated with a thank you specific to tour “Field56” through “Field84”- 28 extra fields if needed

THEN link recipient to the correct tour information in regards to the last Hurtigruten tour taken by recipient. Mapping is based on each of the tours having an unique TOUR CODE.

image1_8x5 -

hotelimage1_hor -

localimage1_hor -

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landscape_hor -

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domestic international - x

thankyou - Thank you for traveling with Hurtigruten to <last d We hope you have enjoyed your last trip to adventure and plan on traveling with us again soon! “qu1” through “qu10” - adors for questions on PURL “Field56” through “Field84”- 28 extra fields if needed

uten

Magnet - 8.5” x 5.5”

2009

Norwegian Coastal Voyage

n Coastal Voyage:

Mapping of recipients (Mr. and Mrs. Robert Smith): husbandname - Robert wifename - Sarah familyname - Smith husbandnwifename - Robert and Sarah salutation - Mr. and Mrs. address1 - 123 Anystreet address2 city - Syracuse stateorprovidence - NY zipcode - 13501 postalcode -  country - USA lasttripcode - 101 id - RobertSarahSmith f birth month - 9 f birth date - 14 f birth year - 1958 m birth month - 7 m birth date - 8 m birth year - 1958 m age - 51 f age - 51 av age - 51 anniversary - January 1, 1980 income - 150000 #trips - 4

no other. Our cruises provide you the ur many adventures.

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January

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Planner Cover - outside Let us help you plan your year of adventure Robert and Sarah Smith

e image name. Some images are

Robert and Sarah, Make every day an adventure!

2009

oyages you will get a real taste of the culture opportunity to “rub elbows” with the locals, day life of the modern Sámi, even enjoy m a dog sledding safari, to an evening of ng your Norwegian cruise our knowledgeable es that create an intimate learning experience erse animal and human inhabitants. See follow the whales, sail upstream with more. The possibilities are endless with

image1_2x4 -

Robert and Sarah, Thank you for journeying with us on the Norwegian Coastal Voyage, it was a beautiful time. We hope this planner comes in handy as you plan 2009 and all that it has in store for you. Dates to remember: 7/8 9/14 January 1, 1980 If this planner gets lost, please return it to: Mr. and Mrs. Smith 123 Anystreet Syracuse, NY 13501 ph ___________________ For more information on future tours that Hurtigruten is planning... contact your local travel agent or call: 800-7123.1234

hotelimage1_ver -

localimage2_ver -

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destination> in 2009!

Personal Web Page http://www.travelcompany.com/RobertSarahSmith

Personalized Brochure Robert and Sarah Smith... Thank you, Robert and Sarah Smith Photo Gallery from the <last destination> 2008-9 Order Magnets, Playing Cards, Calenders and more from the <last destination> 2008 -9 Join the blog from <last destination> 2008-9 Order Photo Memory Books from the <last destination 2008

Thank you for traveling with us to <last destination> in 2009! We hope you have enjoyed your last trip to adventure and plan on traveling with us again soon! So as to help you plan your next journey, we would like to know your travel interest and wishes. If you would answer a few short questions below, we will send out your personal brochure with the destinations and options you are most interested in. Thank you for taking the time!

Choose the following locations you hope to travel to soon: Are you interested in taking a Curise for 2009? <<qu1>> Would you be interested in receiving recipes and cookbooks from the areas that you have toured? <<qu2>> We are now offering tours with fewer group members, would you

We have put together this personalized travel brochure in hopes that you ﬁnd it useful as you plan your 20010 adventures.

Inside

you will ﬁnd the three top destinations that you outlined on your personal website:

Thank you, Robert and Sarah Smith We have put together this personalized travel brochure in hopes that you ﬁnd it useful as you plan your 20010 adventures.

hurtigruten.com/destination10/rssmith sciduis dolendignim ilit lorerilla adipsum zzriurem volor sim dolor am quisciliquis delis nostinisl ullum ea faci blaorem nostisl digna facinim ad doloboreet vulla alisis et et inim in velit ipsum zzrilit luptat. San ut amcon henibh exer sumsan vercipsusci blamet velenim irilit laorper am dipit elestrud te tetum zzrit nons nulla consequisci bla feugait, venibh ex erit lutpatisim velit nos accum zzrilisl inim vel dolorperos nim am, corem quip eugue commolorerit prat. Ming eugiam il eum adions alit del illuptat irit lumsan hent nos nos at. Idui bla faccum nonulput delit ullaortin heniamet vendiat

This brochure was designed speciﬁcally for Robert and Sarah Smith. For more information please contact your local travel agent or call 1-800-123.1234

Inside

you will ﬁnd the three top destinations that you outlined on your personal website:

This brochure was designed speciﬁcally for Robert and Sarah Smith. For more information please contact your local travel agent or call 1-800-123.1234

Engaging the Photo Community A key advantage of what GIT Media and United Print Group is offering Hurtigruten is the ability to combine a photo-sharing web site with the features of a social networking site; and to dynamically link this community to Hurtigruten’s customer data, cruise information and photo library: Photo Gallery and Photo Sharing The proposed web site will allow customers to store and share their own photos but will also allow them to access Hurtigruten’s database of photos. This unique feature will enable guests to create Memory Books using both personal and “professional” images. Specifically, the Photo Web Portal will include the following functionality: • Upload Photos • Access Hurtigruten Image Library • Create Photo Gallery • Share Photo Gallery • Create / Order Photo Books • Create / Order other items: g g g g g g

Calendars Prints Greeting Cards Playing / Trading Cards Planners / Journals ETC.

Data Collection and Management from Site The ability to collect data from the Social Network: The social networking functionality of the web site will include the following: • Browse and search for friends • Create Groups • Create and join Blogs • Create and join discussion forums Because the Social Networking and Photo Community web site will be dynamically connected to Hurtigruten’s customer and cruise data, it will enable Hurtigruten to collect data and information based on user behavior and preferences. This data collection capability and “feedback loop will enable Hurtigruten to more effectively market to these customers and enhance their Hurtigruten experience. Administrative functions will include: • Mange Groups • Manage Blogs and Forums • Receive Guest Feedback on Trips and Service • Host Events (e.g. Online new product webinars and slide-shows) • Mange Reporting

PRE-DOC Publications and books The software and data management capabilities that will enable the Social Networking and Photo Community Web site will also enable Hurtigruten to create and print Pre-Docs. These products will be discussed in the next chapter entitled “GIT Books - Planners and Photo books”

GIT Books - Planners, Journals and Photobooks An area of concentration for GIT Media is in the book publication area. Many forms of information can be set into the “book” format including pre-doc information concerning itinerary, guides, journals, memoirs, photo books, scrap books, user guides, howto books such as cook books, history books or for that matter any collection of information. One aspect that we would like to propose to Hurtigruten is the idea of giving your customers an itinerary of information that they would take with them on their journey and use also as a memory keeper and journal - the Pre-doc book.

•

The Pre-doc book will reinforce the purchase decision because it will feel more like a gift than a confirmation of travel details

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The Pre-doc book will reflect the Authentic, Engaging Discovery (AED) of the Hurtigruten travel experience

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The Pre-doc books will extend the customer experience into the period prior to departure and will keep the post-trip memories closely associated with the Hurtigruten brand

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Will leverage Hurtigruten’s new IT systems capabilities by better integrating customer information across media (online & offline)

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Increased destination information and photographs enhance the joy of anticipating the journey

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By linking the Pre-doc book to a social networking PURL, it will take advantage of a new cross-media capability

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The Pre-doc book will become Hurtigruten’s most effective brochures and selling pieces since they are shared with friends and family

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In essence, the Pre-doc book will serve as sales collateral as Hurtigruten’s guests use it in their recommendations of Hurtigruten to guests

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The Pre-doc book will Enrich, Indulge and Inspire your customers which will increase loyalty and referrals and help grow your business

Memory site just for Hurtigruten traveler: www.hurtigruten.com/memories Build your own memories with our classic photo journal books. Remember your journey through words and pictures. Donâ&#x20AC;&#x2122;t worry if you think you have not captured just the right shots... We have a library of photos from your exact trip with places and friends that you travel with. Other items also available for gift giving such as calendars, mugs, playing cards and planners. To complete your customerâ&#x20AC;&#x2122;s post trip experience and to keep the feeling alive, we have also included blog and twitter sites for their cruise! Hurtigruten has the ability to create unique tourspecific photo book templates that bring post-trip value to the customer.

GIT Books - Planners, Journals and Photobooks The newest trend in taking, saving and sharing photo’s, the Photobook ordering sites are becoming the main method people of all ages are utilizing to organize their “shoe box” photo gallery’s. Making this experience personalized as well as customized to the Hurtigruten experience, is what GIT Books is all about. Below is how GIT Media creates this experience...

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Upload Photos

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Access Hurtigruten Image Library

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Create Photo Gallery

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Share Photo Gallery

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Create / Order Photo Books

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Create / Order other items: g

Calendars

Prints

Greeting Cards

Playing / Trading Cards

Planners / Journals

ETC.

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Central Data base to make site personalized to your customer - not only their names and information but also to the trip they have taken.

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Common log-in for those folks that are interested in taking a cruise with Hurtigruten and would like to “take a look” or even create a photo book before traveling.

PRINTING / WORKFLOW OF PERSONALIZED MATERIAL

Through our partnership with United Print Group, the creation of any of these publications will go directly to them with an integrated workflow that works with all cross-media software and book web sites. Using scan technologies that enable UPG to organize all data and print using personalized bar codes, we can insure that John Sample will receive his mail piece or book rather than Jane Smith!

Photobooks

PROFITS

Benefits for Hurtigruten Not only will the Social Network / Photobook Site create a “sticky” relationship between you and your customer, it can be a profitable revenue generator. Based on the theory that Hurtigruten has about 350,000 customers :

50% will visit the site and participate in social networking 10% will order a memory book of some kind 5% will order a “novelty” item 100% satisfaction! If 10% of the 350,000 customers order a memory book at an average profit for Hurtigruten at $30 - this translates to $1,050,000! Nice! Of course, we understand that 350,000 customers are not going to order a book at the very beginning so this scenario is over a course of several years - with hope that at least 5,000 will order a book the first year at a profit for Hurtigruten of $150,000. Revenue that Hurtigruten generates from the usage of the photo journal portion of our software has the ability to fully fund the entire software solution. Market information: Shutterfly.com is the market leader in photo journal sales in the U.S. A 12x12 leather album sells for $69.99 plus $11.99 shipping and handling We can produce photo books so as to offer them at a comparable cost as the industry leaders.

* This is a scenario that we would love to see

happen for Hurtigruten. Only time will tell what fortunes the market will bring!

g Image and Text Libraries

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Norway History It’s hard to imagine that until the late nineteenth century, there was no way for people to enjoy a Norway travel vacation, no daily, year-round ship service along Norway’s western coast. In fact, it took as long as three weeks in the summer and five months in the winter just to send a letter from Trondheim in the center of the country, to Hammerfest above the Arctic Circle! Today there is much to be admired. Norwegian history tells us that the national steamship advisor called for an express ship service between Trondheim and Hammerfest and Captain Richard With answered the charge. On the morning of July 2, 1893, he set off on the steamship Vesteralen, and three days later reached Hammerfest. Norwegian history was made! This arrival sparked a revolution in Norwegian communications, finally connecting coastal inhabitants and industries to the rest of the world. By 1898, the cruise travel route had been lengthened to start at Bergen in the south, extending northward to Kirkenes, far above the Arctic Circle and we still follow that same route today, commonly known as Hurtigruten - the fast route.

The History of Norwegian Cruise Ships From the early time in the history of cruise ships, the operators of the Norwegian Coastal Voyage recognized the cruiseist potential of cruise travel. What better way to experience the Land of the Midnight Sun and Northern Lights? Such remote wonders as the ravishing Lofoten Islands with their red and gold cabins, brilliant white sand beaches, and “lynx foot” peaks could be explored. Finally, the Trollfjord with its narrow rocky gateway was enjoyed. At last, Finnmark’s wild, austere landscape and indigenous Sámi people were readily accessible to travelers. This was truly vacation history! The history of Norwegian cruise ship travel has evolved to the point where today, thousands of people come from across the globe to sail what has been called “The World’s Most Beautiful Voyage.” These travelers are invited on a rich journey of Norway’s coastal communities, Norway culture and their inhabitants. (They’re easy to chat with since just about everyone in Norway

longdescription1.doc

From MS Fram to MS Nordkapp & Every Ship In Between... Aboard Hurtigruten, you’re equipped with everything you’ll need to feel right at home. Whether practical or luxurious, our outside and inside cabins are available in various categories and are decorated in many different styles of furnishings. Onboard accommodations vary, sometimes within the same category, in size and location and, as a general rule, outside cabins on higher decks offer picture windows while those on lower decks have portholes. A choice of suites on select ships lets you reserve accommodations with balconies or bay windows-and some suites even boast bathtubs and Jacuzzis. Cabins aboard the MS Fram, the latest edition to the Hurtigruten fleet, set a whole new standard of excellence in at-sea accommodations. What’s more-whatever the ship-Hurtigruten’s cabin stewards attend to every need, so you can focus on enjoying the World’s Most Beautiful Voyage.

Here’s a unique opportunity to join us on our introductory expedition program to Greenland’s Disko Bay aboard the MS Fram. This journey will engage you with expert guides, lectures, and PolarCirkel boat landings. Scenic Disko Bay, Greenland now a major cruiseism destination, was explored by a Norwegian priest and sent by the Danish King, Hans Egede in 1721. Set sail in his wake, cruising the coastal waters bursting with Arctic flora and fauna, icebergs and glaciers and traces of Inuit settlements. Along the way you’ll view traces of historical Inuit settlements. Enjoy travel from Kangerlussuaq to Itilleq, experiencing Greenland’s many cultural and geographical highlights.

shipdescriptionshort1.doc

g Printed Press Sheets

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Tel: 866.552.0371

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Robert and Sarah, Make every day an adventure!

December November October August

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Raymond and Betty Ann, Make every day and adventure!

Norwegian Coastal Voyage

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Norwegian Coastal Voyage

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g Social Networking / Electronic Communications

E-mail, Personal URLs and other electronic communications. Whether it is Hurtigruten communicating with your customers or your customers communicating with each other, Social Networking is part of today’s environment. GIT 4.0 can set up electronic campaigns that include E-mails, Personal URLs, blogs and discussion forums for your cross media programs OR they can be an intricate aspect of your photo book web site. The social networking functionality of the web site will include the following:

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Browse and search for friends

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Create Groups

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Create and join Blogs

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Create and join discussion forums

Another advantage of Social Networking is the ability for Hurtigruten to TRACK and respond to their customers through these communications. Again, depending on if it is a cross media campaign or on a photo book web site, “hearing” what your customers say, want or need is an enormous plus in planing your marketing strategies. Administrative functions will include:

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Mange Groups

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Manage Blogs and Forums

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Receive Guest Feedback on Trips and Service

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Host Events (e.g. Online new product webinars and slide-shows)

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Mange Reporting

E-mail Communications More and more, businesses are relying on electronic communications. Not that this method can replace the printed brochure, but it is an excellent alternative to more costly mailing efforts. Through short, interesting and content driven E-mail blast, you can reach your customer with timely events such as itinerary changes, up-coming special events, newsletters, reminders, “let’s get excited about your trip” notes or other touches that enhance your customers experience. GIT 4.0 and United Print Group is all about your customers experience. Today, people expect to be corresponded to through electronic means. They look for the E-mails; they look for information on their Personal URLs. Don’t miss the boat on today’s technology!

Personal Web Pages or URLs Personal Web Pages are an excellent method to gather important data about your customers while giving them a personalized experience. Since the information populating the data fields is coming from a central source, it will always be current. If the customer updates contact information, the data base is updated in real time. Hurtigruten can communicate with their customers on a personal level using Personal URLs such as letting them know of current cruises that they may be interested in based on their past trips. Personal Web pages is also a perfect place to offer specials or discounts per what the buying habits are of your customer - which you know because of your data collected. It is always a good idea to have a “call to action” on these personal pages to insure your customer is motivated to “go take a look”.

http://www.travelcompany.com/RobertSarahSmith

Robert and Sarah Smith... Photo Gallery from the <last destination> 2008-9 Order Magnets, Playing Cards, Calenders and more from the <last destination> 2008 -9 Join the blog from <last destination> 2008-9 Order Photo Memory Books from the <last destination 2008

g Store Front Applications

Store Front Applications Another element of our GIT 4.0 line-up of services is our Store Front capabilities. Store fronts can be useful when you have multiple locations ordering the same documents but still creating personalized and customized collateral. Your agents can create custom brochures online with their branding along with the Hurtigruten brand. Whether one or one hundred products, store fronts help keep your branding and company communications consistent as well as cost effective. Customers create customized files that are electronically transferred directly to United Print Group and their printing equipment. Once printed, they are sent out directly to the recipient or the agent - which ever they prefer. For a live demonstration of a store front application that best suits your needs, call us to set up a webinar. We have several mock store fronts online designed for either business to business, business to consumer or inter-office communications.

g How to get started

How to Get Started 1) Determine the scope of work with a strategic planning meeting. a. Evaluate IT integration. Determine if our systems will talk to each other effectively. Discuss the compatibility of both data system feeding the photo/social site. This discussion is to be a general purpose meeting. The “how to’s” will be discussed later once the project has been “put into action.” b. Determine Hurtigruten’s goal of this program. c. Determine the different array of products and services needed to achieve the goals outlined in “b.” 2) Rough mock-ups to illustrate the design of the following (these will be story boards or quick computer generated designs. If Hurtigruten is providing design, then design requirements will be in word form): a. Photo site b. Social network c. Video stream d. Texting (SMS) e. E-mail communications f. Other aspects of Cross-Media if appropriate (Postcard Boulevard or other GIT 4.0 capabilities) 3) Quote on scope of work outlined in step 1. Each product or service is to be priced separately so as to offer a “Phase” program if needed. If more comprehensive mock-ups are need or a working, branded demo of the site is requested, the quote will include a “Development” charge which will be credited to the final bill if work progresses. Partial up-front “retainer” will be charged at 1/3 the total quoted cost at the time of signing the contract. Quote will include a suggested resale price (based on market research) allowing the Hurtigruten to understand the possible profit margins available for each product in the program. 4) Start development process and everyone is happy!

Detailed step by step development procedures will be outlined at the time of signing the contract.

Possible time-line of your customer’s EXPERIENCE.

MONTH 1

MONTH 2

MONTH 3

MONTH 4

MONTH 5

Final payment due.

Confirmation sent via mail/E-mail

Pre-doc is sent our in a bill fold with loose print outs

LITTLE OR NO CONTACT BILLING INFORMATION AND “DUE” DATES.

MONTH 6

No further communication to customer

BOOKING YOUR Cruise

Confirmation sent via mail/Email along with a personal invitation to your Personal URL

MONTH 7

Cruise

PROPOSED CURRENT

TIMELINE OF CURRENT HURTIGRUTEN Hurtigruten Cruise Cruise

Personal URL has led the customer to the Hurtigruten BLOG site to visit with others that may be on their cruise

Personal URL has a “countdown to your cruise” clock with other fun items such as recipes for local dishes and helpful web sites.

More E-mails directing the customer to visit their Personal URL often for helpful reading and other cruise related incentives

Pre-doc journal is sent out with many helpful chapters of information

Personal URL list any updates to sent information. E-mails sent to computer and blackberries with fun information.

MONTH 1

MONTH 2

MONTH 3

MONTH 4

MONTH 5

MONTH 6

PROPOSED TIMELINE OF EXTENDING THE HURTIGRUTEN Hurtigruten EXPERIENCE EXPERIENCE

Final payment is due.

MONTH 7

MONTH 8

MONTH 9

MONTH 10

MONTH 11

MONTH 12

NEXT YEAR

LITTLE OR NO CONTACT

MONTH 8

Personal thank you from Hurtigruten with planner or magnet calender. MONTH 8

Cruise director monitors BLOG site and generates one-off personal mail pieces MONTH 9

If it is the holiday season, BLOG site will reflect this and offer Holiday Photo books along with other gift items. MONTH 10

Keep the communications quieter, but keep monitoring the BLOG site for potential opportunities. Have cruise photo contest. MONTH 11

Purple measures Purple “interest measures level”. The “interest deeper level”. the The deeper purple,the thepurple, more interest the more theinterest customer the has customer in the has in the cruise Black measures Black measures “dark periods”. “dark periods”. This is This the time is the period time that Hurtigruten period that may Hurtigruten not be communicating is NOT communicating with their with their customer.

Six months after the cruise, send out mailer or freemium to direct them back to their personal URL where they can request special catalogue. MONTH 12

Various touch points such as E-mail blast, personalized mailings, BLOG site focused on retention and booking another cruise. NEXT YEAR

KEY

Welcome home E-mail directing the customer to the Hurtigruten Memory book site and the blogging site. Cruise director uploads cruise pictures

Flow Chart for Hurtigruten:

Memory Book an

Pre-trip documents produced at this stage...

GIT Media

Hurtigruten

- Photo sharing - Photo storing - Hurtigruten Images - Tour Images

Administrative Access

Collect data and information to enhance the Hurtigruten experience.

- Manage Groups - Manage Blog Sites - Receive Feedback - Host Events Calendar - Manage Reporting Social Networking

Create a Hurtigruten Community.

- Browse and Search friends - Create Groups - Communicate - Blog - Discussion Forums

INTERNET PRESENTS

nd Community Connection Site (Connections to your Customers are made here using CROSS-MEDIA technologies)

United Print Group Inc.

Photo Web Portal - Create Photo Gallery - Share Photo Gallery - Create / Order Photo Books - Create / Order other items: Calendars Prints Greeting Cards Playing Cards Trading Cards Planners Journals Other

PRODUCTS

Future Revenue for Hurtigruten

UNITED PRINT GROUP 36-36 33rd Street Long Island City, NY 11106 718-392-4242 www.UnitedPG.com

Get.it.together Media Inc 1580 Lake Street, Elmira, NY 14901 ph 607.732.0820 www.getittogethermedia.com