MONTH 1
Confirmation sent via mail/ email
MONTH 3
MONTH 4
LITTLE OR NO CONTACT BILLING INFORMATION AND “DUE” DATES.
BOOKING YOUR TOUR Confirmation sent via mail/email along with a personal invitation to your Personal URL
MONTH 2
MONTH 5
MONTH 6
Final payment due.
No further communication to customer
Pre-doc is sent our in a bill fold with loose print outs
Personal URL has led the customer to the Tauck BLOG site to visit with others that may be on their tour
Personal URL has a “countdown to your tour” clock with other fun items such as recipes for local dishes and helpful web sites.
More emails directing the customer to visit their Personal URL often for helpful reading and other tour related incentives
More emails directing the customer to visit their Personal URL often for helpful reading and other tour related incentives
Pre-doc journal is sent out with many helpful chapters of information
Personal URL list any updates to sent information. Emails sent to computer and blackberries with fun information.
MONTH 1
MONTH 2
MONTH 3
MONTH 4
MONTH 5
MONTH 6
Final payment is due.
MONTH 7
MONTH 8
TOUR MONTH 7
Welcome home email directing the customer to the Tauck Memory book site and the blogging site. Tour director uploads tour pictures MONTH 8
MONTH 8
MONTH 9
MONTH 10
MONTH 11
MONTH 12
NEXT YEAR
LITTLE OR NO CONTACT
Personal thank you from Tauck with planner or magnet calender.
Tour director monitors BLOG site and generates one-off personal mail pieces
If it is the holiday season, BLOG site will reflect this and offer Holiday Photo books along with other gift items.
Keep the communications quieter, but keep monitoring the BLOG site for potential opportunities. Have tour photo contest.
Six months after the tour, send out mailer or freemium to direct them back to their personal URL where they can request special catalogue.
Various touch points such as email blast, personalized mailings, BLOG site focused on retention and booking another tour.
MONTH 8
MONTH 9
MONTH 10
MONTH 11
MONTH 12
NEXT YEAR
PROPOSED TIMELINE OF EXTENDING THE TAUCK EXPERIENCE Purple measures “interest level”. The deeper the purple, the more interest the customer has in the tour Black measures “dark periods”. This is the time period that Tauck is NOT communicating with their customer.
KEY
PROPOSED CURRENT
TIMELINE OF CURRENT TAUCK TOUR