SMARTWATCH forecasts vary wildly but is large
• Juniper forecasts just 36 million annual unit sales by 2018. • Credit Suisse discussed smartwatches in their most recent wearable computing report, which covers the entire wearable market. Based on their calculations on the market size at risk for the watch industry, we pegged their implied smart watch sales at 114 million units by 2015. • Canalys sees over 5 million units sold in 2014. • ABI forecasts about 30 million smartwatch units sold in 2015.
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SMARTWATCH forecasts vary wildly but is large
“Once consumers recognize that smartwatches combine functionality and style the market for traditional watches will quickly be disrupted" Canalys July 2013
…..these new generation products will provide more sophisticated software and more elegant hardware than previous models. It described "glanceable information, integration across sensors and hooks into web services" as being key features. Devices vendors will face a number of tough challenges. “Strict power constraints with prohibit cellular technology, limit the number of sensors and necessitate communication with smartphones over Bluetooth Low Energy”, according to Canalys Analyst Daniel Matte. “ARM architecture licensees that design custom silicon will enjoy significant hardware advantages in this space”. COGITOwatch.com │Copyright of ConnecteDevice Ltd @ 2013
SMART │ STYLE
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Why COGITO?
Brand name inspiration
It comes from a Latin sentence cogito ergo sum, “I think, therefore I am” Brought by French philosopher Rene Descartes in his Discourse on the Method (1637)
Tagline : Your Time Matters!
It is your personal time – your personal agenda – your personal schedule - not the same time as everyone COGITO allows you to better manage your time and reduce the level/number of distractions/interruption You can enjoy your time by doing what you have to do while managing your connected life
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Time to Connect Enjoy values Product
Enjoy every moment of your life. Be here and now
Freedom Free your time - Organize your free time You have the choice
Beauty/fashion stylish/elegance Sleek design - High-end at an affordable price A Smartwatch, but a watch after all. A beautiful watch that is doing more.
Relax- Zen No need to check your phone every minute - disconnect
Simplicity The watch displays alerts only. It's not a duplication of your phone (unlike competitors). Battery life : 6 months to 1 year
Active Do things on the go - Don't be stuck to your phone. Get the right message at the right time COGITOwatch.com │Copyright of ConnecteDevice Ltd @ 2013
Customer Profile Fashion conscious & active connected customers
Age range
25 to 44 years
Usage
Regular usage of messaging & social media
Mobile device
Smartphone – best sellers devices (iPhone 5S, 5C, 4S,
Job
Executives
Interests
Organized social life,
Watch budget
< USD200-300
Watch brands
Designer or fashion brands like Armani, Michael Kors, CK, Burberry…
Samsung S4, S4 Active, Note 3, HTC One)
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THE ORIGINAL SERIES
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THE ORIGINAL SERIES….
Silicone strap
Green Velvet
Clockwork Orange
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Deep Purple
White Alpine
Silver Arrow
Black Mamba
MADE OF ULTRA SOFT SILICONE
LEATHER SERIES
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LEATHER SERIES….
Leather strap
MADE OF GENUINE LEATHER with handcrafted stitching
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FOR BOTH MEN | LADIES
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ESSENTIAL FEATURES
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COGITOwatch.com â&#x201D;&#x201A;Copyright of ConnecteDevice Ltd @ 2013
COGITOwatch.com â&#x201D;&#x201A;Copyright of ConnecteDevice Ltd @ 2013
Essential features only
Dot Matrix display with Caller ID
Date & GMT function
Easy & simple operations POWER
COMMAND
Power on/off + pairing mode >4 sec
Press <3 secs : music & camera trigger <6 secs to find mobile
SET TIME
Pull ½ way and turn to set the time Check menu alerts * Left page
Check menu alerts* Right page
If right & left buttons are pressed together you go back to the main menu
Essential features only NOTIFICATIONS Incoming call
REMOTE CONTROL Camera control
SOCIAL Social media Including:
Missed call Remote music control SMS Phone finder Calendar Email Low Phone Battery
Incoming calls
and moreâ&#x20AC;Ś
NO CHARGE Up to 1 year based on normal usage
Unique Selling Proposition
1 year
3 days
5-7 days
0 Meter
100 Meters
1 Meter
1 Meter
Samsung devices only
iOS & Android
Android only
iOS & Android
179 USD
199 USD
149 USD
1 day
$
299 USD
Specifications • Analog watch movement
Japanese quartz movement with separate battery operate for 3 years.
• Embedded technologies
Bluetooth Smart - Bluetooth Low Energy
• Battery life
Up to 1 year for connectivity based on usage self replaceable standard CR2032 button-cell battery
• Front dial
Hybrid dot matrix & icons display with 2 analog hands
• Case & band material
Radio performance nylon casing, Brushed stainless steel bezel [IP Black, Silver] , Anti-scratch super transparent mineral glass, Genuine leather band or stainless steel bracelet
• Case size
Bezel 44 mm – Thickness 17 mm
• Water Resistant
10 ATM water resistance
• Limited warranty
1 year
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Hardware & Software
Hardware
Accelerometer
Electromechanical device that will measure acceleration force
6-axis accelerometer
Dot Matrix Display
Capability to display numbers & letters
Waterproof case 10 ATM
Bluetooth antenna w/ Radio performance Nylon casing to optimize range
Software
Upgradable firmware for new services
Over the Air upgrade management
Apps for Android 4.3 and iOS7
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Price Positioning
THE ORGINAL SERIES(silicone) │ USD 179
LEATHER SERIES │ USD 249
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Packaging – THE ORGINAL SERIES
OUTSTANDING DESIGN │ EASY TO BE DISPLAYED
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Packaging – LEATHER SERIES SMART │ STYLE
Uncoated paper │ silk ribbon │ suede cushion COGITOwatch.com │Copyright of ConnecteDevice Ltd @ 2013
Product Launch - Communication
Online media
Bannering campaign Google Ad words Direct mailing campaign Social Media
Brand new website
Offline Media
Special event Tradeshow Awards
Partnerships & events Product placement
Magazine/newspapers/Journal ads
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Product Launch – Marketing collaterals
Training
Distributor & Retailer training supports
Video
Promotion Kit & Gift
Boxes w/ Watches, Leaflets, Stickers & gift with purchase
Merchandising
Poster
Counter
Display shelf
Foam board stand
Photos
Lifestyle & product shots
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Merchandising for Consumer Electronics
Watches for shop display
Working trade sample unit, not for sales
Non-working trade sample unit, not for sales
Black Acrylic stand
Foam board or video card
Small Countertop display
with video & interactive
without video
A2 Poster
Roller banner
Card stand display
Large Countertop display
with video & interactive
without video
Mini Carousel
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BE SMART | THINK AGAIN
Time matters donâ&#x20AC;&#x2122;t be late to enter the connected watch market!
sales@connectedevice.com media@connectedevice.com