Creative Studies in Copenhagen

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creative studies in copenhagen 10 international exchange courses

DANISHXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX SCHOOLXOFXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX MEDIAXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX ANDXJOURNALISMXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX INTERACTIVEXDESIGNXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX GRAPHICXDESIGNXXXXXXXXXXXXXXXXXXXXXXXXXXXXX CREATIVEXCOMMUNICATIONXXXXXXXXXXXXXXXXXXXXXXXXX XXXXXXXXXXCREATIVEXCOMMUNICATIONXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX MEDIAXPRODUCTIONXANDXMANAGEMENTXXXXXXXXXXXXXXXXXXXXXXXXXXXX XXXXXXXXXXMEDIAPRODUCTIONXANDXMANAGEMENTXXXXXXXXXXXXXXXXXXXXXXX TVXANDXMEDIAXDIRECTINGXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX XXXXXXXXXXTVXANDXMEDIAXDIRECTINGXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX

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Welcome to Danish School of Media and Journalism 3

Why exchange? 4 BA programme Interactive Design 7 BA programme Graphic Design 9 BA programme Creative Communication 11 BA programme Media Production and Management 13 BA programme TV and Media Directing 15

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xxxwelcome to: Danish School of Media

and Journalism A historical scribe Danish School of Media and Journalism was formed in 2008 by a merger between The Graphic Arts Institute of Denmark, Danish School of Journalism and UPDATE. The Graphics Art Institute of Denmark was founded in 1943 with the objective of creating a theoretical education for future graphic managers. For many years, its training courses have been focussed on economics and technology, but since the 1990s digital and print media have played a larger part in the training which has today developed into the existing Bachelor programme in Media Production and Management. In 1956, a new stream was launched: Special studies in Graphic Design. The special study course puts most initial emphasis on book presentation, but moves on to include many other graphic design processes in both print and digital media. Over the years, the course has developed into a Bachelor programme in Graphic Communication. At the suggestion of the TV and media industries, the Bachelor programme in TV and Media Directing was added to the school’s full-time programmes in 2006.

And in order to meet the increasing need for specialist staff in the media industry, Graphic Communications was divided into three streams in 2007: Graphic Design, Interactive Design and Creative Communication. The Bachelor programme in Graphic Communication, Media Production and Management as well as TV and Media Directing are offered in Copenhagen.

Danish School of Journalism was established in 1962 as the officially designated vocational training course for journalists in Denmark. As part of the three-year master course, six months at the School of Journalism is compulsory for all trainee journalists. In 1971, the first class of journalist trainees started the current form of training: a four-year programme of education with practical training. The first students were admitted to the new picture journalist stream in 1992, and in 1994 a split was made between picture journalists and photojournalists. Since 2001, the picture journalism stream has merged with journalist training and today there are two full-time programmes: Bachelor programme of Journalism and Bachelor programme of Photojournalism are offered in Aarhus.

UPDATE was established in 2007 as Northern Europe’s largest centre for journalism training and skills with over 100 training courses and other events offered each semester. The same year, UPDATE entered into a strategic alliance with the leading training establishment in the USA; The Poynter Institute in Florida, and runs the first Poynter summer school under UPDATE’s management. Further studies and training are offered both in Copenhagen and in Aarhus.

The merger of the three educational establishments means that the school now covers the whole media sector and provides design and content to the media industry, as well as giving students and teachers the opportunity to exchange knowledge and experience of the media sector across specialist groups.

The school is an independent institution under the Danish Ministry of Education with five Bachelor programmes: bachelor programmes at danish school of media and journalism

campus:

graphic communication – divided into streams:

copenhagen

· Interactive Design · Graphic Design · Creative Communication

media production and management

copenhagen

graphic communication tv and media directing – divided into streams:

copenhagen

graphic communication – divided into streams: journalist

aarhus

graphic communication – divided into streams: photojournalist

aarhus

This brochure is about the bachelor programmes offered in Copenhagen.

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3

xxxwhy exchange Study environment The school offers students good scope for their studies. At the beginning of the programme, students in all streams except Media Production and Management receive a Mac as their trusted work tool for the duration of their studies. All students have good access to computers and the opportunity to borrow project rooms for more timeconsuming work. The school also has a library where the students can get help with literature searches and with obtaining other knowledge needed such as books, documents and links.

The school’s students are good at communicating across programmes and year boundaries, which is encouraged by cross-disciplinary project work and social events.

“Because we know each other regardless of programmes or years”, explains one of the students, Søren Rønne Therkelsen, “it means that we can quickly build up a good network so that we know what skills the different students in the school have. We draw on these skills when we are at school, but it is also a network we take with us when we start work too”.

At the start of their programme, all students get an access card and pin code giving them access to the school 24 /7, which they use frequently. After lectures, the students often stay around the school to work or socialise, and as deadlines for large projects approach, lights can often be seen burning all night and at the weekend. “The school has an environment that seems very much like a place of work. The environment works like a company, and the desk is the students’ workplace. That gives the students a feeling of being at home and belonging,” says Jakob Kahlen, a former student who now works as a freelancer.

Students take the initiative and arrange lots of social events. Most recently, they have started a gospel choir, and every Monday there is a high turnout for singing, regardless of talent or experience. And the Friday drinks, Archive E, are very popular. The school’s party committee, which administers the bar, has 20 members coming from all classes.

“The committee works hard to give all the students a super start to the weekend with the opportunity to get to know each other”, says Maria Baggesgaard Sterndorff, one of the students. The school has also a canteen well-known for its excellent, multi-ethnic food, where the chefs make fantastic meals filled with spices and at an affordable price.

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The industry seal of approval All programmes are very vocational and built on tasks which closely reflect the real world. The students are used to being briefed by clients for a specific and realistic assignments. They learn about taking a target group and an issue into account and thus present a proposal to a client who then gives them feedback. “Just like it happens in real life”, explains Jakob Kahlen.

The school uses guest lecturers from the industry a lot and often uses real clients. “The fact that our students are used to working with real clients, short deadlines and specific issues gives them a smooth transition from school to work and equips them well for the real world”, says Katrine Granholm, lecturer and a former student at the school.

All programmes have relatively low numbers of students in the classes, and the teachers are often available at the school. “That means that the students can always have the chance to speak to the teachers, giving them a unique opportunity for guidance and learning,” says Jakob Kahlen.

Katrine Granholm adds that the industry values the school’s students very highly. “The industry knows that our graduates know what they are doing. They know that the fundamental elements are in place, and that they are not afraid to get their hands dirty and work hard,” says Katrine Granholm.

“The graduates leave with a business-oriented and hands-on approach to their subject as well as a good knowledge of the industry they will be working in” says Jakob Kahlen.

And it is precisely that close contact between the school and the media industry which means that the school is always in a position to develop existing and new training courses in line with industry and media developments.

Other activities The school also has a broad selection of further education and training. It is possible to follow a longer course of open training, for example creativity, management or media, but if a student wishes to specialise in a specific area, it is equally possible to take

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shorter, more specific courses.

Seminars and conferences are also held regularly at the school. For example, every year, a two-day Magazine Design Conference is held where experimenting and interesting presenters from around the world come to talk about the newest trends and tendencies in magazine design. Another recurring event is the Typo Conference about font design which is held at the school every year for students and external participants.

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5

International students

Basic facts for students studying Interactive Design

Interactive Design has two courses taught in English in the second year.

The class is mixed with Danish and foreign students.

To apply for Interactive Design, the student must have completed at least one year on a BA design programme. They must know the basics of graphic communication and design and have a graphic portfolio to mail to the head of department. They must also like using the computer as an essential tool for creating interactive media. Students who want to study Interactive Design must have a good command of CS4 software and be interested in technology, sound and motion.

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course 5 · Webdesign

course 6 · Motion Graphics

September - Mid-November

Mid-November - January

The objective is for the students to

The objective is for students to be able

acquire a thorough insight into user

to design for dynamic and moving user

behaviour on the Internet, and through

interfaces for TV and films.

this to gain a command of developing and designing publications for a given target

Tuition is given in motion design and de-

group and problem area.

velopment of graphic concepts for TV and film production. Sound is an important

Tuition consists of lectures, literature and

element in motion design. Students there-

workshops that give students the ability

fore receive tuition in sounds, music and

to analyse Internet media as social media,

genre understanding. All projects have the

communications and entertainment

goal of students gaining command of the

channels.

processes in motion design.

The module also focuses on strategy and

They work with idea generation, story-

project management for development of

board development and finally execution

a website. Students acquire knowledge of

of the whole visual concept.

the processes and economic framework of web project development and they work

Students are taught about software for

with requirements specifications. Tuition

motion design development.

is related to their role as designers.

Students also design user interfaces and In addition, tuition and assignments in

interaction design for Web TV.

navigation design which support user behaviour are given. There is also design of

Assignments are typically ‘real’ cases from

user interfaces for computers and Touch

TV stations or film production companies.

Design devices. Students are taught about

Classmates and Studio: • Each class has its own Studio • Every student has a desk and a Macintosh computer with CS4 software.

• Maximum 24 students in the Studio for workshops.

• Lectures in the auditorium can be attended by up to 100 students.

• All software is supported by e-learning videos from Lynda.com

Basic facts about the Dept. of Interactive Design Head of Department: Karen-Margrethe Österlin, Associate Professor kmoe@dmjx.dk Education: Master in Design student Danish Centre for Design Research 2007-2009 Diploma in Eye Track Studies, Lund University 2006 Graphic designer, The Graphic Arts Institute of Denmark 1995 Lecturers Stig Møller Hansen, Associate Professor, AD, Interactivity, Webdesign, Processing Karsten Vestergaard, Associate Professor, Software, Adobe Community Expert All fulltime staff are active presenters at conferences.

Advisory Board Andreas Johannesen, Expert in Webcommunication and Social Media. www.andreasjohannsen.dk Daniel Gjøde, Motion Designer CEO Stupid Studio. www.stupid-studio.com Jakob Kahlen, Graphic Designer, CEO Jakob Kahlen Grafisk Design ApS. www.kahlen.dk Lars Bastholm, Creative Director, AKQA, New York. www.akqa.com Paul Clement, Creative Director, TBWA, CPH www.tbwa.com

software for website development.

All workshops finish with the students having designed a work for their portfolio, either individually or in a team. After cource 5, students have done three analyses, two websites and one interactive interface for a Touch Design device.

interactive design · first year · basic

semester 3 · 30 ects point · class in english

course 1 · 9 weeks

course 2 · 9 weeks

course 3 · 9 weeks

course 4 · 9 weeks

course 5 · 9 weeks

course 6 · 9 weeks

· Introduction · InDesign · Ilustrator · Typography · Flash animation · Creativity . Graphic communication · Drawing and form

· Flash · Photoshop · Typography · Creativity . Graphic communication · Drawing and form · Layout and composition · Mobile technologies

· Colour theory/practice · Photography · Copywriting · Animation · Logos, signs and symbols · Art history · Media history

· Flash action scripts · Typography · Creativity . Graphic communication · Drawing and form · Font classification · Exams

Webdesign · Navigation design · Social medias · Usability and tests · Planning and economy · CMS, Dream Weaver . Internet technologies · Edutainment

Motion Graphics · After Effects · Web TV · Storyboarding . TV and film concepts · TV animation · Music, sound and genre · Motion design

schoolyear: september-june

6

second year · specialization

semester 2 · 30 ects point

semester 1 · 30 ects point

class taught in danish

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class taught in english – open for exchange students

practical expierence and traniee int

xxxprogramme: Interactive Design The Educational Concept

Workshops and visiting lecturers

This programme trains interactive design-

The lecturers in the Department of

ers who develop good digital communi-

Interactive Design work with the students

cation and creative solutions for digital

and give them a solid foundation in

platforms, now and in the future.

good interactive design. This is achieved through interesting assignments, creative

The students is trained to understand the

problems, literature, lectures and indi-

behaviour and needs of the interactive

vidual coaching.

user, and can transpose the knowledge to highly complex products full of experi-

Several workshops are with visiting

ences, information and entertainment.

lecturers. They are some of the best creative designers and developers from

They know how to design and animate for

the industry. The visiting lecturers come

dynamic media like the computers, TV and

from Denmark and abroad to work with

mobile phones. They work with visuals,

the students. Through the workshops, stu-

sound, motion design, film and information.

dents learn different methods and ways of problem solving. Some assignments are

Jens In Shik Ullerup

Our focus is to teach and give the stu-

done as teamwork, others individually.

dents unique methods that enable the

Workshops often involve visits to relevant

students to create engaging solutions

studios and agencies for inspiration.

and work with the concept of design as

All projects aim to be suitable for the

problem solving.

students’ final portfolios.

They acquire skills within:

Career opportunities

• Communication

Students become interactive designers

• Concept understanding

and motion designers.

• Idea generation

how much time do you spend at the school?

School is home no 1. My band’s practice-room is no 2 and home no 3 is where I sleep :D What do you like about working in teams?

The good inspiration between your co-workers and the critic discussions about ideas and design. Its good process!

What is the most valuable thing you have learned so far?

There is no easy way, it’s the hard way, but filled with love to the profession.

• Creativity

They get jobs in design studios and

• Research and analysis

advertising agencies and become art

• Motion design, animation

directors specialised in digital interactive

• Graphic design

media. They work for TV stations, cross-

• Flash, After Effects, Photoshop,

media businesses, online news and web

Illustrator and Dreamweaver

companies.

Three words that describes the culture at the school?

Openness, Professional, new creative thinking…

They have a strong profile in new media

What is your best social expierence at the school?

Cosy coffeebreaks, fun around the footballtable, the school-bar at friday night!

an agency somewhere in the world.

and the opportunity to make a career at

third year · trainee and ba-project

semester 4 · 30 ects point

semester 5 · 30 ects point · practical experience

semester 6 · 30 ects point

course 7 · 9 weeks

course 8 · 9 weeks

course 9 · 9 weeks

course 10 · 9 weeks

course 11 · 9 weeks

course 12 · 9 weeks

Editorial design · Online newspapers · Online magazines · Branding · Dynamic visual identity · Communication theory · Interdisciplinary workshop with the rest of the school

Advertising · Visual research · Rhetoric and presentation techniques · Online ads · Communication concepts online · Exams

Trainee internship · 2 weeks of introduction · 7 weeks internship in a studio or agency

Trainee internship · 7 weeks internship in a studio or agency · 2 weeks thesis writing

· Cross media projects · Game design · Academic writing · Portfolio coaching

· BA project · Exams

ternship

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7

International students

Basic facts for students studying Graphic Design

xxx

Graphic Design has two courses taught in English in the second year. The class is mixed with Danish and foreign students

course 5 · Letterforms and Type

course 6 · Editorial Design

September - Mid-November

Mid-November - January

The objective is for students to acquire

The objective is for students to be able

in-depth knowledge of using typeface

to produce designs for products where

design in the graphical communications

editing and design of large volumes of

process.

text go hand in hand with help from differentiated typography in interaction with

Including in the tuition are logotype de-

illustrations.

sign, work with differentiated typography, theory about (typographical) readability,

Tuition is given in design of websites

the development of type as well as design

built on content management systems.

of digital fonts.

For printed products – newspapers, books and magazines – tuition is given to all

Tuition is also given in presenting text as

aspects of design from cover to page

a reasoning tool for visual solutions.

headings to material execution, articles

Tuition consists of lectures, assignments,

and their relative hierarchy and design-

literature and workshops.

related order.

Students also acquire knowledge of the processes and economic framework as-

To apply for Graphic Design, the student must have completed at least one year on a BA design programme. They must know the basics of graphic communication and design and have a graphic portfolio to mail to the head of department. Students who want to study Graphic Design must have a good command of CS4 software and be interested in mastering the technology used for graphic design.

Classmates and Studio: • Each class has its own Studio • Every student has a desk and a Macintosh computer with CS4 software.

• Maximum 24 students in the Studio for workshops.

• Lectures in the auditorium can be attended by up to 100 students.

• All software is supported by e-learning videos from Lynda.com

Basic facts about the Dept. of Graphic Design Head of Department: Henrik Birkvig, Associate Professor hbi@dmjx.dk Education: Master in Design student Danish Centre for Design Research 2007-2009 Graphic Designer, The Graphic Arts Institute of Denmark 1982.

Lecturers Julie K. Andersen, Research-based graphic design.

Niels Heie, Graphic communication.

sociated with the specific product types.

Tuition is related to their role as designers. .

All full-time staff are active consultants and researchers in the field of graphic communication, design and technology, publishing and presenting at conferences.

Advisory Board Bo Linnemann, Managing Director, Kontrapunkt, www.kontrapunkt.dk Steinar Valade-Amland, Director, Danish Designers, www.danishdesigners.com Carsten Skjold Weinreich, Art Director, Bonnier Publications Development, www.bonnier.dk Ulla Ramlau, Bysted, Senior Adviser, www.bysted.dk Silje Kamille Friis, Ph.d., The Danish School of Education, Aarhus University, www.dpu.dk

graphic design · first year · basic

semester 3 · 30 ects point · class in english

course 1 · 9 weeks

course 2 · 9 weeks

course 3 · 9 weeks

course 4 · 9 weeks

course 5 · 9 weeks

course 6 · 9 weeks

· Introduction · InDesign · Ilustrator · Typography · Creativity · Graphic communication · Drawing and form

· Flash · Photoshop · Typography · Creativity . Graphic communication · Drawing and form · Layout and composition · Graphic design

· Colour theory/practice · Photography · Copywriting · Animation · Logos, signs and symbols · Art history · Media history

· Graphic design · Typography · Creativity . Graphic communication · Drawing and form · Font classification · Exams

Letterforms and type · Logotype design · Advanced typography · Font design · Rhetoric and writing . Press techniques · Post press techniques

Editorial design · CMS webdesign · Newspaper design · Magazine design · Book design

schoolyear: september-june

8

second year · specialization

semester 2 · 30 ects point

semester 1 · 30 ects point

class taught in danish

XXXDANISHXSCHOOLXOFXMEDIAXANDXJOURNALISMXXXXXXXXXX

class taught in english – open for exchange students

practical expierence and traniee int

xxxprogramme: Graphic Design The Educational Concept

Workshops and visiting lecturers

This programme qualifies students to

The lecturers in the Department of

develop solutions to graphic design

Graphic Design work with the students

problems.

and give them a solid foundation in good graphic design. This is achieved through

Students are trained to understand how

assignments, research activities, literature,

graphic design can be used as a tool for

lectures and individual coaching.

creating communication aimed at specific target groups through a process of under-

Several workshops are with visiting lectur-

standing the problem, doing research and

ers. They are people who practice their

involving creative processes.

profession and who also take an interest in teaching. The visiting lecturers come

Our focus is to teach and give the stu-

from Denmark and abroad to work with

dents unique methods that enable them

the students. Through the workshops, stu-

to create designs with original effects,

dents learn different methods and ways

expression and function.

of problem solving. Some assignments are done as teamwork, others individually.

They acquire skills within:

Stine Engels Henriksen Name three words which describe your experience of studying at GD: Creative, challenging, analysing.

• Communication

Career opportunities

• Aesthetics and style

Students become graphic designers and

• Concept development

art directors.

• Idea generation

What’s the best thing you’ve learned?

Not to take criticism personally. When I express myself creatively, I put a lot of life blood into what I create. So it can be difficult to relate objectively to other people’s opinions about what you do.

• Creativity

They get jobs in design studios, adver-

• Research and analysis

tising agencies and in-house creative

• Software: InDesign, Illustrator,

departments.

Photoshop and Flash Some start their own businesses or work as freelancers.

What do you think about the way study is done?

I think it’s a good balance between theory and practice.

I constantly get the opportunity to try out new knowledge and new inspiration in practice.

What has your best social experience been with your class?

The party after the week with the cross-disciplinary project was fantastic. We had worked interdisciplinary for more than a week and not seen too much of our own classmates so the mood was flavoured by ‘reunion’.

What is your dream of the working life after graduation?

I prefer a job where I can be as creative as possible and work with a variety of assignments. I often consider working freelance.

third year · trainee and ba-project

semester 4 · 30 ects point

semester 5 · 30 ects point · practical experience

semester 6 · 30 ects point

course 7 · 9 weeks

course 8 · 9 weeks

course 9 · 9 weeks

course 10 · 9 weeks

course 11· 9 weeks

course 12 · 9 weeks

User centered design · Research methods · Information design · Design for specific target groups

Visual identity and environmental graphics · Branding · Visual identity · Packaging design · Exhibition design · Wayfinding · Exams

Trainee internship · 2 weeks of introduction · 7 weeks internship in a studio or agency

Trainee internship · 7 weeks internship in a studio or agency · 2 weeks thesis writing

· Design for cross media · Academic writing · Prepress techniques

· BA project · Exams

ternship

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9

International students

Basic facts for students studying Creative Communication

xxx

Creative Communication has two courses taught in English during the second year. The class is mixed with Danish and foreign students.

course 5 · Print and Ambient

course 6 · Broadcast and viral

September - Mid-November

Mid-November - January

The main objective of the course is to

The main objective of the course is to

teach the students the fundamentals of

teach students how to generate strong

the different possibilities in printed and

ideas for tv, radio and viral advertising.

ambient media.

With the emphasis on idea and creative The students are taught the nuances of

strategy, students are taught to communi-

the various media options such as ads in

cate a simple message in the most engag-

newspapers and magazines, outdoor post-

ing and entertaining way, in any dynamic

ers, in-store advertising, ambient media,

media. As well as more traditional TV

guerrilla advertising and events. They

advertising, the course covers the adver-

learn the strategic differences between

tising possibilities of Web 2.0 and new

the different media, how to make art

media, such as viral films, social media

direction decisions that convey an idea in

applications, banner ads and mobile.

the best possible way, and how to make the most of a specific type of media, con-

Furthermore, the students are taken

sidering the situation, location, or even

through the making of a professional TV

special builds.

or radio ad, and the decisions an art director has to consider during the different

The course also offers in-depth training in

phases of the production.

various types of editorial design. For example, layout and design for magazines,

The course also offers an introduction to

newspapers, books and brochures.

Final Cut and various film- and editing techniques, which allow the students to produce their own TV and viral ideas.

To apply for Creative Communication a student must have completed at least one year on a BA advertising programme. The student must know the basics of advertising and graphic communication and have a creative portfolio to mail to the head of department. Students who want to study Creative Communication must have a good command of CS4 software.

Classmates and Studio: • Each class has its own Studio • Every student has a desk and a Macintosh computer with CS4 software.

• Maximum 24 students in the studio for workshops.

• Lectures in the auditorium can be attended by up to 100 students.

• All software is supported by e-learning videos from Lynda.com

Basic facts about the Dept. of Creative Communication Head of Department: Dorte Nielsen, Associate Professor dn@dmjx.dk Education: Art Director, The School of Communication Arts, London 1993.

Graphic Designer, The Graphic Arts Institute of Denmark 1991.

Lecturers Katrine Granholm, Associate Professor.

Art Direction, Print and Ambient media.

Tine Kej, Associate Professor. Creative strategy, Broadcast and viral.

All full-time staff in the department are consultants and researchers into the field of creativity, thinking, advertising and creative communication.

All full-time staff actively publish and present at conferences.

Advisory Board Thomas Hoffmann, Creative Director and Partner, & CO. Michael Robert, Creative Director and Partner, RBLM. Simon Wooler, Creative Director, Saatchi & Saatchi.

creative communication · first year · basic

second year · specialization

semester 2 · 30 ects point

semester 1 · 30 ects point

semester 3 · 30 ects point · class in english

course 1 · 9 weeks

course 2 · 9 weeks

course 3 · 9 weeks

course 4 · 9 weeks

course 5 · 9 weeks

course 6 · 9 weeks

· Introduction · InDesign · Ilustrator · Typography · Creativity · Graphic communication · Drawing and form

· Flash · Photoshop · Typography · Creativity . Graphic communication · Drawing and form · Ideas and concepts · Mobile technologies

· Colour theory/practice · Photography · Copywriting · Animation · Logos, signs and symbols · Art history · Media history

· Ideas and concepts · Typography · Creativity . Graphic communication · Drawing and form · Font classification · Exams

Print and Ambient · Creative thinking · Print, outdoor · Art direction · Copy writing · Ambient media, events · Editorial design: Magazine, folder, news paper, book

Broadcast and Viral · TV, commercials · Radio · Web · Mobile · Social media · Storytelling

schoolyear: september-june

10

class taught in danish

XXXDANISHXSCHOOLXOFXMEDIAXANDXJOURNALISMXXXXXXXXXX

class taught in english – open for exchange students

practical expierence and traniee int

xxxprogramme: Creative Communication The Educational Concept

Workshops and visiting lecturers

This programme qualifies students to

The permanent teaching staff on the

develop strong conceptual ideas and

course give students the fundamental

solutions, primarily for advertising.

specialist skills. In addition, a number of specialist skills are drawn from the indus-

Starting from the advertising industry’s

try by using guest lecturers and teachers

creative tools, methods and theoretical

in special programmes. The visiting lectur-

foundations, the course’s consistent idea

ers come from Denmark and abroad to

is to develop the students into creative

work with the students.

problem solvers who can relate to a number of different communications tasks

The form of tuition is very varied, and

both with new thinking and realistically.

we strive to get the day-to-day study to reflect the real world as much as possible.

They acquire skills in advertising and communication: • Creativity

Career opportunities

• Conceptual thinking

The students become art directors.

• Idea generation

They get jobs in advertising agencies,

• Creative strategy

creative departments in larger companies

• Communication and marketing theory

and production houses.

• Research, analysis and planning

Nicolai Villads Løser Smith Getting a simple thought to turn into an idea and ultimately a solution to a problem is so meaningful for me that it is what I want to work on for the rest of my life.

• Understanding media

They create ideas, concepts and cam-

• Art direction

paigns for print and outdoor, commercials,

• Print and TV production

viral films, web, mobile phones, radio,

• InDesign, Illustrator, Photoshop, Flash,

events and ambient media.

Final Cut

In Creative Communication, I don’t just acquire a lot of knowledge about how to generate ideas and develop concepts, but I also get a solid basic understanding of everything from typography and graphic design to the many choices which are part of art direction.

The school also gives me usable experience, as our days are very much like the days in an agency, just as working with real clients gives a good feeling for the real world.

That all means that I feel I’m well-equipped to start at an ad agency as an art director and develop the (hopefully) next big campaigns.

third year · trainee and ba-project

semester 4 · 30 ects point

semester 5 · 30 ects point · practical experience

semester 6 · 30 ects point

course 7 · 9 weeks

course 8 · 9 weeks

course 9 · 9 weeks

course 10 · 9 weeks

course 11 · 9 weeks

course 12 · 9 weeks

Concepts and Campaigns · Branding · Visuel identity · Web identity · Campaign · Microsites

Creative Problem Solving · Big ideas · Advertising · Exams

Trainee internship · 2 weeks of introduction · 7 weeks internship in a studio or agency

Trainee internship · 7 weeks internship in a studio or agency · 2 weeks thesis writing

· Product development · Packaging · Creative communication · Academic writing

· BA project · Exams

ternship

XXXEXCHANGEXCOURSESXXX

11

International students

Basic facts about the Dept. of Media Production and Management

xxx

Media Production and Management has two courses taught in English in the second year. The class is mixed with Danish and foreign students. course 7 · Management and Innovation February - Mid-april

The objective is for students to be able to function as innovators or entrepreneurs.

To reach the objective, it is necessary to teach management, economics and business law to support this. More specifically, the students will be able to use the knowledge acquired on an innovation or entrepreneur case of their own choice.

course 8 · Colour Management or Marketing and advertising Mid-april - June

The objective is to qualify students to ensure that the client’s brand and visual identity are reproduced correctly on screen, proofs and in print.

To ensure the most optimal colour specification and colour reproduction throughout all processes and in all types of media.

Students will also be able to take on responsibility for digital material to be used for print production (PDF/X) being produced and delivered appropriately and free from errors. The student should thus acquire the project management skills

Basic facts about the Department of Media Production and Management Head of Department: Michael Bach Nielsen, Associate Professor mbn@dmjx.dk Education: BSC (ECON), Graphicist, The Graphic Arts Institute of Denmark 1997

Foreign students wishing to apply for a place on the Media Production and Management program must have completed at least one year’s study at BA level on a preapproved BA course of study. If the course is not pre-approved, an application must be accompanied by a copy of the curriculum and proof of the grades attained. A case-bycase evaluation will then be made.

Classmates and Studio: • Each class sits together in the same room • There are 40 students per class

Lecturers Casper Find Andersen, Associate Professor Civil Engineer, Colour Theory Michael Abildgaard Pedersen, Associate Professor Graphicist, ISO 12647 & print technology Thomas Bo Jensen, Associate Professor Graphicist, Finishing techniques & digital media production Siri Olivia Drachmann, Associate Professor Architect & Multimedia designer, Digital media production Eva Parum, Associate Professor, Ph.d. Management All full-time staff are active consultants and researchers in the field of graphic technology, colour and quality management technology, digital media, strategic management and economics.

Advisory Board Stig Hoffland CEO Rosendahls-Fihl Jensen A/S Henrik Nielsen CEO/ Managing Director Clemenstrykkeriet A/S Thomas Hjort CEO, Heidelberg Nordic/Baltics Karen Østergaard CEO, Ogilvy & Mather, Copenhagen Chandra Mostov Partner Wunderman, Copenhagen

Maria Dam When and how often are you at the school?

- On average 20 hours a week (4h per day) from 09.00.

During projects (approx 4 per year each around 2-3 weeks duration) there is a higher workload and the working days are longer. During these periods, I try to keep my diary free so that I can focus 100% on the project.

What is the advantage of working in teams?

- Using each other’s knowledge to get a better result. On your own, you are not necessarily as strong on the subject.

Teams can also help confirm your own ideas and thoughts.

to guide the client, technical staff and sub-contractors about relevant and correct colour control for the particular media pro-

What is the most valuable thing you have learned? semester 33 ·· 30 30 ects ects po p - That we become specialists in a particularsemester industry rather than just doing a general economics course.course The managecourse 55 ·· 99 weeks weeks ment aspect is however what appeals most.

duction, just as the student will also gain the skills to be able to check the extent to which these requirements are kept to.

mediaproduction and management · first year · basic semester semester 22 ·· 30 30 ects ects point point

semester semester 11 ·· 30 30 ects ects point point

second year · specialization semester semester 33 ·· 30 30 ects ects point point

course course 11 ·· 99 weeks weeks

course course 22 ·· 99 weeks weeks

course course 33 ·· 99 weeks weeks

course course 44 ·· 99 weeks weeks

course course 55 ·· 99 weeks weeks

course course 66 ·· 99 weeks weeks

Media Media Production Production 11 ·· Introduction Introduction ·· Method/rhetoric Method/rhetoric ·· Media Media history history ·· Industry Industry specification specification ·· Industry Industry introduction introduction ·· Software Software Comprehension Comprehension

Economics, Economics, Management Management and and Law Law ·· Annual Annual reports reports ·· Analyze Analyzeof ofkeyfinancial keyfinancialdata data ·· Motivation Motivation and and decision decision theory theory ·· Cultural Cultural analysis analysis ·· Business Business law law

Communication Communication 11 ·· Marketing Marketing models models ·· Identification Identification of of ·· Identification Identification of of market market strength/weakness strength/weakness of of businesses businesses ·· Target Target groups groups and and positional positional strategy strategy

Media Media Production Production 22 ·· Project Project management management and and Web Web project project budgetting budgetting ·· Project Project model model of of web web development development ·· User User experience/usability experience/usability ·· Analysis Analysis and and specificaspecification tion of of requirements requirements

Media Media Production Production 33 ·· Purchase Purchase of of printed printed matter matter ·· Customer Customer –– supplier supplier relations relations ·· Printing Printing methods methods ·· Print Print production production ·· Print Print preparation preparation ·· Post Post press press

Media Media Production Production 44 ·· Digital Digital technologies technologies ·· Channels Channelsof ofdigital digitaldistribu. distribu. ·· Production Production management management of of web web media, media, rich rich media, media, Social Socialmedia mediaand andweb webappli. appli. ·· Cooperation Cooperation and and contractual contractual deals deals

schoolyear: schoolyear: september-june september-june

12

class class taught taught in in danish danish

XXXDANISHXSCHOOLXOFXMEDIAXANDXJOURNALISMXXXXXXXXXX

class class taught taught in in english english –– open open for for exchange exchange students students

practical practical expierence expierence and and traniee traniee inte int

xxxprogramme: Media Production and

Management The Educational Concept

Economics

This programme is a technical project and

• What can be achieved with the client’s

middle-management training programme

budget

based on classic print media and web. The

• What a print or web campaign costs

students learn how media work, how they

Management

interact and which media are best for a

• How the process from idea to implemen-

specific task. The foundation of the teach-

tation by web designers, programmers,

ing is in graphic techniques such as digital

graphic artist and printers is managed

colour management, print quality, quality control and web production. Management,

Workshops and visiting lecturers

economics and marketing are also taught.

Tuition is based on dialogue-oriented lectures which bring in practice and

Project management is a central part

theory, often followed by practical exer-

of the programme. By conveying under-

cises. These are undertaken individually

standing of the subjects of the individual

or in groups. Tuition is given by a team

processes, students are given the ability

of permanent instructors employed at

to manage projects from start to finish.

the school as well as permanent external

Specifically, planning and execution of

instructors from relevant media compa-

projects are taught, as well as responsibil-

nies and other interested parties. Work is

ity for deadlines and not least delivering

done on conveying and examining based

a whole project which meets technical,

on both written and oral performances,

economic, logistic and management qual-

where students either individually or in

ity expectations.

groups prepare reports, poster presentations and oral presentations.

Below are some examples of subject

Name three words to describe the culture at the school - Personality, intimacy and interest (in the students and the subjects) What has your best social experience been at the school?

- The Friday bar and the Christmas party What do you want out of your job after you have qualified?

- I haven’t decided yet. I am most interested in a job in a marketing department in a large company, project manager on a magazine or in a media agency or perhaps a web agency.

point oint ·· class class in in english english

semester semester 44 ·· 30 30 ects ects point point ·· class class in in english english

areas taught:

Career opportunities

Marketing

A qualification in Media Production and

• Which media to choose for a given task

Management puts students in a position

• How to shape the message in the best

to work as a link between the client and

way possible

specialists involved. From creative design-

Quality control

ers and graphic artists to technical pro-

• How the company handles colour, e.g.

grammers and external sub-contractors.

logo colours, and “image colours”

Typically, they work as production coordi-

across media

nators, production assistants, production

• How to orchestrate the digital material

managers or project managers. Typically

for a media production

they will work at advertising and web

• How to ensure web quality e.g. usability

agencies, in-house at large companies or

when building a website

in graphic companies such as printers.

third year · trainee and ba-project semester semester 55 ·· 30 30 eeccttss point point ·· practical practical experience experience

semester semester 66 ·· 30 30 ects ects point point

course course 77 ·· 99 weeks weeks

course course 88 ·· 99 weeks weeks

course course 99 ·· 99 weeks weeks

course course 10 10 ·· 99 weeks weeks

course course 11 11 ·· 99 weeks weeks

course course 12 12 ·· 99 weeks weeks

Management Management and and Innovation Innovation ·· Budget Budget system system and and proceprocedure dure in in managerial managerial context context ·· Tasks Tasks in in project project and and intermediate intermediate managers managers ·· Project Project of of innovation innovation and and effectuation effectuation

Optional Optional Subject Subject AA ·· Digital Digital colour colour management management ·· Develop.

Develop. of of digital digital media media ·· Standardization Standardization Optional Optional Subject Subject BB ·· Marketing Marketing and and advertising advertising ·· Market Market and and media media analysis analysis ·· Product Product/concept /conceptdevelop. develop.

Trainee Trainee internship internship ·· 22 weeks weeks of of introduction introduction ·· 77 weeks weeks internship internship in in aa company company

Trainee Trainee internship internship ·· 77 weeks weeks internship internship in in aa company company ·· 22 weeks weeks thesis thesis writing writing

Optional Optional Subject Subject AA ·· Quality Quality optimization optimization ·· Develop.

Develop. of of digital digital media media ·· Print Print production production Optional Optional Subject Subject BB ·· Design Design theory theory ·· Design Design and and production production ·· Project Project management management

·· BA BA project project ·· Exams Exams

ternship ernship

XXXEXCHANGEXCOURSESXXX

13

International students xxx

TV and Media Directing has two courses taught in English in the second year. The class is mixed with Danish and foreign students.

course 5 · VJ Production

course 6 · Corporate Communication

September - Mid-November

Mid-November - January

The objective is to give students the skills

The objective is to give students new per-

of video journalism as related to angling,

spectives for TV production for purposes

producing and editing stories typical for

other than the media. More and more

news areas. The Video Journalist does ev-

companies want to have the media tell

erything himself. Finding stories, angles,

their own stories, and that also includes

recording and final editing.

the use of moving pictures. Students get the opportunity to try out their planning

Tuition consists of short presentations

skills in other communications contexts

about video journalism’s characteristics

than TV stations. Tuition is given in

and tools. Work is also done on a real-life

organisational communication and the

task from a TV station or a production

use of communications strategies, web-tv

company. This can be regional news or

concepts and preparing press releases.

web news, for example. The task is undertaken in small groups where students

Work on development of TV formats is

discuss and exchange ideas with each

also initiated in collaboration with public

other along the way. Completed assign-

non-profit organisations such as art mu-

ments are examined by the whole class

seums, relief aid organisations or political

with feedback from the supervisor guid-

groups. Assignments from organisations

ing the process along and in relation to

are undertaken in small groups with

the finished video journalism productions.

supervision along the way.

The completed productions are delivered with an analysis of the organisation’s communication and students receive feedback in groups from the assignment’s supervisor about the reports delivered.

tv and media directing · first year · basic

Foreign students wishing to apply for a place on the TV and Media Direction course must have completed at least one year’s tuition in media production at BA level. They must have knowledge of the basic elements of TV production and journalistic methods. They should also be familiar with technology such as computers and cameras.

Classmates and Studio: • Each class sits together • Each student has a laptop computer • Students share a camera, microphone ports and a tripod in groups of two • There are 40 students per class

Basic facts about the Dept. of TV and Media Directing Head of Department: Nikolaj Christensen, Associate Professor nc@dmjx.dk Education: Master in Management Development 2008 Study of film, communication and Journalism Lecturers Peter Østergård Sørensen, Associate Professor, Master of Communications Lars Romby, Associate Professor , qualified journalist All fulltime staff are active presenters at conferences Advisory Board Anker Brink Lund, Professor in Media Management, Copenhagen Business School Claus Ladegaard, Head of Production and Development, The Danish Film Institute Per Westergård, Chief Editor, Fyns Stiftidende newspaper Esben Halding, Head of TV2 Networks Lisbeth Lambert, Head of Department, Danish Broadcasting Corporation

second year · specialization

semester 2 · 30 ects point

semester 1 · 30 ects point

Basic facts for students studying TV and Media Directing

semester 3 · 30 ects point · class in english

course 1 · 9 weeks

course 2 · 9 weeks

course 3 · 9 weeks

course 4 · 9 weeks

course 5 · 9 weeks

course 6 · 9 weeks

· Basic tv-production · Editing · Target group theory

· Basic journalism · Basic storytelling · Ideas and concept innovation

· News journalism · TV-production · Storytelling

· Web tv · Media law · TV-production

VJ Production · VJ journalism · News production · Interview techniques

Corporate Communication · Communication analysis · Developing corporate TV concepts · TV-production

schoolyear: september-june

14

class taught in danish

XXXDANISHXSCHOOLXOFXMEDIAXANDXJOURNALISMXXXXXXXXXX

class taught in english – open for exchange students

practical expierence and traniee inte

xxxprogramme: TV and Media Directing Martin Vangsfeldt

The Educational Concept

Students gain skills in:

When and how often are you at the school?

I am at school from Monday to Friday, and when there are large projects I’m sometimes in at the weekend too. So I’m at school between 25 and 35 hours a week.

Since its inception in 2006, the goal of

• TV production (FinalCutPro)

this programme is to train TV planners

• Journalistic methods

as story-tellers in electronic media, with

• Scriptwriting

a strong awareness of idea and concept

• Presentation techniques

development, story-telling technique,

• Communications and target group analysis

communications and journalistic methods.

• Development of ideas and concepts

Students work with a selection of TV and

• Editorial management

What is the advantage of working in teams?

I think that the biggest advantage is that there are more ideas, and that there is the opportunity to challenge yourself when it comes to doing things you wouldn’t normally do. People can support each other, etc.

What is the most valuable thing you have learned?

Well, the most valuable thing I’ve learned? Good question.

I think actually that the most valuable thing I have learned is that I need to be better at not holding myself back, and that I should always try to develop myself further.

But apart from that I think that the most valuable thing I’ve learned is operating a camera and working with Final Cut. Name three words to describe the culture at the school Social, Creative, Collegial!

What has your best social experience been at the school?

There are lots of them, the Freshers’ weekend was a fantastic party, just as the Christmas party and the countless Friday bars. From an educational point of view, I would say that the semester project was very good socially. Being together 12 hours a day for two and a half weeks really brought us much closer together.

What do you want out of your job after you have qualified?

To be allowed to lots of different things like planning programmes, camera work and just generally have a flexible job with good colleagues and lots of challenges.

media genres using reporting and production, from the reality to staging in the

Workshops and visiting lecturers

form of entertainment across platforms

The permanent teaching staff on the

such as TV, web and mobile TV. Through

course give students the fundamental

teaching, students work on their per-

specialist skills for the course’s objectives.

sonal and specialist skills by thinking out,

In addition, a number of specialist skills

managing and producing TV and media

are drawn from the industry by using

productions.

guest lecturers and teachers in special programmes.

The main focus in the tuition is on interaction between practical experimentation

Career opportunities

and theory. There is a large element or

Included in the course are three semes-

practical production, where students work

ters paid internship in the industry. This

with lighting, sounds and cameras as well

gives students the opportunity for very

as editing and presentation. This includes

targeted learning in relation to the needs

teaching of target group and communica-

of the industry. Students work at a broad

tions analysis, scriptwriting and journal-

range of companies in the communica-

ism, which are integrated into the produc-

tions field. Production companies, TV sta-

tion process as suggestions, self-study,

tions and large organisations are among

coaching and evaluation.

the place the school has arrangements

The students also receive more traditional

with. To a high degree, they are places

classroom tuition in understanding target

where students can continue their careers

groups, media stories, legal issues, man-

on graduation.

agement and economics.

internship 1 ½ year with pay semester 4-5-6 · 90 ects point

fourth year · specialization and ba-project

semester 6 · 30 ects point

semester 5 · 30 ects point

course 7 -12 · 1 ½ years

modul 13 · 9 weeks

modul 14 · 9 weeks

modul 15 · 9 weeks

modul 16 · 9 weeks

Internship with pay in TV, broadcast and production compagnies

· Editorial leadership · Presentation skills · Mulitmedia journalism

· Project management · Economics and legal rights · Conceptual television

Specialisation · Web tv and platforms

· New technology · Business startup · BA project · Exams

OR · Storytelling in the 30 min. program

ernship

XXXEXCHANGEXCOURSESXXX

15

copenhagen as a city for studying Copenhagen is one of the two largest cities in the Nordic

Design City”. Monocle has also called Copenhagen “Scan-

Countries. With the completion of the transnational Øre-

dinavia’s most desirable city”. Copenhagen is one of the

sund Bridge in 2000, Copenhagen and the Swedish city of

most important business cities in northern Europe: in the

Malmö are connected by a road/rail link and are in the pro-

2008 Worldwide Centres of Commerce Index, published by

cess of integrating their labour markets, resulting in the

MasterCard, Copenhagen was ranked 14th in the world and

number of commuters from both sides growing annually.

1st in Scandinavia. It has also been classified as a GaWC

These two cities together form the core of the Øresund

Cultural World City. In a survey published by the Danish

Region, which is home to almost 3.7 million people and

Enterprise and Construction Agency and the Capital Region

which covers an area of 20,869 km². The Danish Capital is

of Denmark in 2008, Copenhagen was ranked 3rd in West-

renowned for its liveliness and its people.

ern Europe in terms of attracting regional headquarters and distribution centres, surpassed only by London and

Copenhagen regularly does well in international rankings,

Paris. Copenhagen is described as “The Paris of the North”

some of which are mentioned below: In 2008, Monocle

because of its design, fashion and beauty, and is among

Magazine placed Copenhagen first in its Top 25 Most Liv-

the 20 most popular tourist destinations in Europe.

able Cities list, and gave the city a special award for “Best

Source: Wikipedia, the free encyclopedia.

DANISHXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX SCHOOLXOFXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX MEDIAXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX ANDXJOURNALISMXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX XXXADD EMDRUPVEJ 72 XXXDK-2400 COPENHAGEN NV XXXTEL +45 77 40 50 00 XXXWEB WWW.DMJX.DK

Photo: Anders Hviid, Photo back page: Cees van Roeden · Graphic Design and Communication: DMJX 2009 · Print: Richard Larsen Grafisk ApS