Grotesque Burlesque

Visuel identitet Grotesque Burlesque

1 // Visuel identitet // Grotesque Burlesque

Malene Habroe, GD 2012-15

Hvad er Grotesque Burlesque?

Hvad er Grotesque Burlesque?

Danmarks største udklædningsfest Afholdes 2 gange årligt 6-700 deltagere Burlesque som kunstform

2 // Visuel identitet // Grotesque Burlesque

Malene Habroe, GD 2012-15

Hvorfor nyt design?

Hvorfor nyt design?

Folk skal forstå festen før de kan deltage Ny agenda (og nyt navn) • • •

3 // Visuel identitet // Grotesque Burlesque

Burlesque skal fylde mindre Det seksuelle skal nedtones

Malene Habroe, GD 2012-15

Branding strategi

Identity approach Deres vision skaber den specielle ramme for festen

Keywords for den visuelle identitet

g

Dekadent og grotesk Nedtoning af det seksuelle

4 // Visuel identitet // Grotesque Burlesque

Malene Habroe, GD 2012-15

Konkurrenter

5 // Visuel identitet // Grotesque Burlesque

Malene Habroe, GD 2012-15

Placering af Grotesque Burlesque

Grotesque Burlesque

Klassisk Burlesque event

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Dekadent Grotesk Mindre seksuelt udtryk

Vildere events

Malene Habroe, GD 2012-15

Metode

Metode: Visuel research og tests

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•

Placering af logoer på en seksuel bipolar skala

•

Placering af billeder udfra keywords

Malene Habroe, GD 2012-15

Dekadence

8 // Visuel identitet // Grotesque Burlesque

Malene Habroe, GD 2012-15

Dekadence

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•

Associationer til ord som nydelsessyge, løsluppenhed, vildskab, syndigt

•

Farvekombinationen guld/sort virker dekadent

•

Dekadence er overfødighed og overkill- upraktisk og ufunktionelt. Pynt og mange fine detaljer.

•

Ofte forbundet med svundne tider - fra Marie Antoinette til de brølende tyvere

Malene Habroe, GD 2012-15

Grotesk

10 // Visuel identitet // Grotesque Burlesque

Malene Habroe, GD 2012-15

Grotesk

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•

Associationer til ord som fortejnet, dehumaniseret, voldsomt, bizart, nedbrudt og forstyrret

•

Klovne, masker, statuer og “circus freaks” er typiske ikoner for det groteske

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Ofte forbundet med det makabre og uhyggelige

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Ekstrem kontrast rammer bedst det groteske i et grafisk udtryk

Malene Habroe, GD 2012-15

Design varianter

12 // Visuel identitet // Grotesque Burlesque

E

UE

SQ

S

E

BU RL ESQUE

NHAG

Q

E

G ROT

GROTESQUE

O

PE

N

C

GRO Burlesque TES QUE

UE BURL

Malene Habroe, GD 2012-15

Resultat af test

Grotesk

1

1

3

Almindelig

1

Beskedent

GROTESQUE

1

Bart

1

1

4

1

1

Dekadent Overd책digt

1

2

BU R LESQ U E

Overdrevent

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1

2

1

Nedtonet

1

Kedelig

1

Aseksuel

1

1

2

1

1

1

2

2

2

Festlig Porno

Malene Habroe, GD 2012-15

Indsigter

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•

Alt for seksuelt ladet udtryk

•

“Der er virkelig meget porno over det. Det er fordi de to piger kysser” - Sisse, 33 år

•

For kunstnerisk og avantgarde

Malene Habroe, GD 2012-15

Resultat af test

O

NHAG PE

Almindelig

2

Beskedent

E

1

1

3

Dekadent

1

1

2

2

1

Overd책digt

E

S

SQ

UE

3

Q

Overdrevent

2

Nedtonet

E

G ROT

Bart

UE BURL

Kedelig Aseksuel

17 // Visuel identitet // Grotesque Burlesque

4

N

C

Grotesk

1

1

2

4

4

2

Festlig Porno

Malene Habroe, GD 2012-15

Indsigter

18 // Visuel identitet // Grotesque Burlesque

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Tunge og blinket giver et grotesk, legende og løsluppent udtryk (A Clockwork Orange)

•

“Der er noget absurd over det. Er det en kvinde eller mand? ” - Maria, 35 år

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Guld og sort gør det natklub agtigt og mystisk

Malene Habroe, GD 2012-15

Udvalgte retning

Udvalgte designretning: Harlequin Symbol p책 den omvendte verden - kontrast til samfundets orden

19 // Visuel identitet // Grotesque Burlesque

Malene Habroe, GD 2012-15

Moodboard

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Malene Habroe, GD 2012-15

FĂŚrdig designet logo

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Malene Habroe, GD 2012-15

Femte element Proces billeder

Inspiration

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Malene Habroe, GD 2012-15

Femte element

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Malene Habroe, GD 2012-15

Farvepalette

Farve inspiration

Primærfarver

CMYK: 6 16 52 0 RGB: 239 209 141 Pantone: 7402 C Hex: #f0d67a

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Sekundærfarver

CMYK: 0 0 0 100 RGB: 0 0 0 Pantone: Black C Hex: #000000

CMYK: 55 24 27 3 RGB: 105 188 186 Hex: #6fbcb5 Pantone: 325 C

CMYK: 0 75 100 0 RGB: 242 101 34 Pantone: 1655 C Hex: #f73e00

Malene Habroe, GD 2012-15

Skrifttype

Halis rounded regular

ABCDEFGHIJKLMNOPQRSTUVXYZÆØÅ abcdefghilklmnopqrstuvxyzæøå .,!?#&€-@1234567890

Halis rounded medium

ABCDEFGHIJKLMNOPQRSTUVXYZÆØÅ abcdefghilklmnopqrstuvxyzæøå .,!?#&€-@1234567890

Halis rounded bold

ABCDEFGHIJKLMNOPQRSTUVXYZÆØÅ abcdefghilklmnopqrstuvxyzæøå .,!?#&€-@1234567890

Halis rounded black

ABCDEFGHIJKLMNOPQRSTUVXYZÆØÅ abcdefghilklmnopqrstuvxyzæøå .,!?#&€-@1234567890

25 // Visuel identitet // Grotesque Burlesque

N A S M Malene Habroe, GD 2012-15

Billedstil

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Malene Habroe, GD 2012-15

Design p책 produkter

27 // Visuel identitet // Grotesque Burlesque

Malene Habroe, GD 2012-15

Website

Hovedside

Dresscode uside

PLAYGROUND OF THE OUTLANDISH AND BIZARRE

Dresscode underside

DRESSCODE

DRESSCODE

DRESSCODE

COSTUME TIPS

COSTUME TIPS

COSTUME TIPS

PARTICIPATION

PARTICIPATION

PARTICIPATION

NEXT EVENT

NEXT EVENT

NEXT EVENT

GALLERY

GALLERY

GALLERY

CONTACT

CONTACT

CONTACT

DRESSCODE

STEAMPUNK

Copenhagen Burlesque is first and foremost a dress-up party. If you

Steampunk refers to a subgenre of science fiction and sometimes

love costumes and dressing up, this is where you want to be! Show us

fantasy that incorporates technology and aesthetic designs inspired

all you got, you cannot possibly be overdressed. You will only be

by 19th-century industrial steam-powered machinery. Although its

allowed entry if you arrive dressed up, or bring a costume. So to spell

literary origins are sometimes associated with the cyberpunk genre,

it out – no street wear, no jeans, no office attire, no regular slacks or

steampunk works are often set in an alternative history of the 19th

khakis, no casual clothing this night – you have the rest of the world

century’s British Victorian era or American “Wild West”, in a

and every other night of the year for that kind of thing. We welcome

post-apocalyptic future during which steam power has maintained

all creative expressions, including:

mainstream usage, or in a fantasy world that similarly employs steam power. It may, therefore, be described as neo-Victorian. Steampunk

Berlin Cabaret • Steam Punk • Fairytale Creatures • Cirques •

fashion has no set guidelines but tends to synthesize modern styles

masquerade • female impersonator and much, much more. Read

with influences from the Victorian era. This may include bustles,

about some of these these in the links below.

corsets, gowns, and petticoats; suits with waistcoats, coats, top hats, tailcoats and spats; or military-inspired garments. Steampunk-influenced outfits are usually accented with several technological and “period” accessories: timepieces, parasols, flying/driving goggles, and ray guns. Modern accessories like cell phones or music players can be found in steampunk outfits, after being modified to give them

Grotesque Burlesque is a playful performing arts and costume party

the appearance of Victorian-made objects.

– a magnificent playground of the outlandish and bizarre. We believe in and welcome: participation, dressing up, playful ridiculousness, artistic creativity, pleasure & decadence. We invite you to enjoy and engage in this artistic and playful world!

We believe in and welcome: participation, dressing up, playful ridiculousness, artistic creativity, pleasure & decadence. We invite you to enjoy and engage in this artistic and playful world!

With Grotesque Burlesque we aim to throw you a party that will rock

STEAMPUNK

your world, entertain your emotionsa nd expand your horizon !!

FIND INSPIRATION ON PINTEREST Grotesque Burlesque is a playful performing arts and costume party – a magnificent playground of the outlandish and bizarre. We believe in and welcome: participation, dressing up, playful ridiculousness,

SIGN UP FOR OUR NEWSLETTER

artistic creativity, pleasure & decadence. We invite you to enjoy and engage in this artistic and playful world!

FIND INSPIRATION ON PINTEREST

Grotesque Burlesque is a playful performing arts and costume party

You can find many more pictures on our pinterest boards. There we

– a magnificent playground of the outlandish and bizarre. We believe

have many different moodboards for each different costume style.

in and welcome: participation, dressing up, playful ridiculousness,

It’s the perfect place for inspiration for ideas. You can find many

artistic creativity, pleasure & decadence. We invite you to enjoy and

more pictures on our pinterest boards. There we have many different

engage in this artistic and playful world!

moodboards for each different costume style. It’s the perfect place

We believe in and welcome: participation, dressing up, playful

for inspiration for ideas.

ridiculousness, artistic creativity, pleasure & decadence. We invite you to enjoy and engage in this artistic and playful world!

With Grotesque Burlesque we aim to throw you a party that will rock your world, entertain your emotions, expand your horizon and make you happy!

NAME

EMAIL ADRESS

SIGN ME UP

28 // Visuel identitet // Grotesque Burlesque

Malene Habroe, GD 2012-15

Plakat

G R OTESQU E B U R LESQU E P RESENTS:

DU DANCE S AT UR DAY 2 1. 0 8. 2 015

29 // Visuel identitet // Grotesque Burlesque

Malene Habroe, GD 2012-15

Starter kit ĂŚske

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Malene Habroe, GD 2012-15

Bog

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Malene Habroe, GD 2012-15

Billet og drink sticks

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Malene Habroe, GD 2012-15

Teaservideo

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Malene Habroe, GD 2012-15

T-shirts

34 // Visuel identitet // Grotesque Burlesque

Malene Habroe, GD 2012-15