Visuel identitet Grotesque Burlesque
1 // Visuel identitet // Grotesque Burlesque
Malene Habroe, GD 2012-15
Hvad er Grotesque Burlesque?
Hvad er Grotesque Burlesque? Danmarks største udklædningsfest Afholdes 2 gange årligt 6-700 deltagere Burlesque som kunstform
2 // Visuel identitet // Grotesque Burlesque
Malene Habroe, GD 2012-15
Hvorfor nyt design?
Hvorfor nyt design? Folk skal forstå festen før de kan deltage Ny agenda (og nyt navn) • • •
3 // Visuel identitet // Grotesque Burlesque
Burlesque skal fylde mindre Det seksuelle skal nedtones
Malene Habroe, GD 2012-15
Branding strategi
Identity approach Deres vision skaber den specielle ramme for festen
Keywords for den visuelle identitet
g
Dekadent og grotesk Nedtoning af det seksuelle
4 // Visuel identitet // Grotesque Burlesque
Malene Habroe, GD 2012-15
Konkurrenter
5 // Visuel identitet // Grotesque Burlesque
Malene Habroe, GD 2012-15
Placering af Grotesque Burlesque
Grotesque Burlesque
Klassisk Burlesque event
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Dekadent Grotesk Mindre seksuelt udtryk
Vildere events
Malene Habroe, GD 2012-15
Metode
Metode: Visuel research og tests
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•
Placering af logoer på en seksuel bipolar skala
•
Placering af billeder udfra keywords
Malene Habroe, GD 2012-15
Dekadence
8 // Visuel identitet // Grotesque Burlesque
Malene Habroe, GD 2012-15
Dekadence
9 // Visuel identitet // Grotesque Burlesque
•
Associationer til ord som nydelsessyge, løsluppenhed, vildskab, syndigt
•
Farvekombinationen guld/sort virker dekadent
•
Dekadence er overfødighed og overkill- upraktisk og ufunktionelt. Pynt og mange fine detaljer.
•
Ofte forbundet med svundne tider - fra Marie Antoinette til de brølende tyvere
Malene Habroe, GD 2012-15
Grotesk
10 // Visuel identitet // Grotesque Burlesque
Malene Habroe, GD 2012-15
Grotesk
11 // Visuel identitet // Grotesque Burlesque
•
Associationer til ord som fortejnet, dehumaniseret, voldsomt, bizart, nedbrudt og forstyrret
•
Klovne, masker, statuer og “circus freaks” er typiske ikoner for det groteske
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Ofte forbundet med det makabre og uhyggelige
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Ekstrem kontrast rammer bedst det groteske i et grafisk udtryk
Malene Habroe, GD 2012-15
Design varianter
12 // Visuel identitet // Grotesque Burlesque
E
UE
SQ
S
E
BU RL ESQUE
NHAG
Q
E
G ROT
GROTESQUE
O
PE
N
C
GRO Burlesque TES QUE
UE BURL
Malene Habroe, GD 2012-15
Resultat af test
Grotesk
1
1
3
Almindelig
1
Beskedent
GROTESQUE
1
Bart
1
1
4
1
1
Dekadent Overd책digt
1
2
BU R LESQ U E
Overdrevent
15 // Visuel identitet // Grotesque Burlesque
1
2
1
Nedtonet
1
Kedelig
1
Aseksuel
1
1
2
1
1
1
2
2
2
Festlig Porno
Malene Habroe, GD 2012-15
Indsigter
16 // Visuel identitet // Grotesque Burlesque
•
Alt for seksuelt ladet udtryk
•
“Der er virkelig meget porno over det. Det er fordi de to piger kysser” - Sisse, 33 år
•
For kunstnerisk og avantgarde
Malene Habroe, GD 2012-15
Resultat af test
O
NHAG PE
Almindelig
2
Beskedent
E
1
1
3
Dekadent
1
1
2
2
1
Overd책digt
E
S
SQ
UE
3
Q
Overdrevent
2
Nedtonet
E
G ROT
Bart
UE BURL
Kedelig Aseksuel
17 // Visuel identitet // Grotesque Burlesque
4
N
C
Grotesk
1
1
2
4
4
2
Festlig Porno
Malene Habroe, GD 2012-15
Indsigter
18 // Visuel identitet // Grotesque Burlesque
•
Tunge og blinket giver et grotesk, legende og løsluppent udtryk (A Clockwork Orange)
•
“Der er noget absurd over det. Er det en kvinde eller mand? ” - Maria, 35 år
•
Guld og sort gør det natklub agtigt og mystisk
Malene Habroe, GD 2012-15
Udvalgte retning
Udvalgte designretning: Harlequin Symbol p책 den omvendte verden - kontrast til samfundets orden
19 // Visuel identitet // Grotesque Burlesque
Malene Habroe, GD 2012-15
Moodboard
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Malene Habroe, GD 2012-15
FĂŚrdig designet logo
21 // Visuel identitet // Grotesque Burlesque
Malene Habroe, GD 2012-15
Femte element Proces billeder
Inspiration
22 // Visuel identitet // Grotesque Burlesque
Malene Habroe, GD 2012-15
Femte element
23 // Visuel identitet // Grotesque Burlesque
Malene Habroe, GD 2012-15
Farvepalette
Farve inspiration
Primærfarver
CMYK: 6 16 52 0 RGB: 239 209 141 Pantone: 7402 C Hex: #f0d67a
24 // Visuel identitet // Grotesque Burlesque
Sekundærfarver
CMYK: 0 0 0 100 RGB: 0 0 0 Pantone: Black C Hex: #000000
CMYK: 55 24 27 3 RGB: 105 188 186 Hex: #6fbcb5 Pantone: 325 C
CMYK: 0 75 100 0 RGB: 242 101 34 Pantone: 1655 C Hex: #f73e00
Malene Habroe, GD 2012-15
Skrifttype
Halis rounded regular
ABCDEFGHIJKLMNOPQRSTUVXYZÆØÅ abcdefghilklmnopqrstuvxyzæøå .,!?#&€-@1234567890
Halis rounded medium
ABCDEFGHIJKLMNOPQRSTUVXYZÆØÅ abcdefghilklmnopqrstuvxyzæøå .,!?#&€-@1234567890
Halis rounded bold
ABCDEFGHIJKLMNOPQRSTUVXYZÆØÅ abcdefghilklmnopqrstuvxyzæøå .,!?#&€-@1234567890
Halis rounded black
ABCDEFGHIJKLMNOPQRSTUVXYZÆØÅ abcdefghilklmnopqrstuvxyzæøå .,!?#&€-@1234567890
25 // Visuel identitet // Grotesque Burlesque
N A S M Malene Habroe, GD 2012-15
Billedstil
26 // Visuel identitet // Grotesque Burlesque
Malene Habroe, GD 2012-15
Design p책 produkter
27 // Visuel identitet // Grotesque Burlesque
Malene Habroe, GD 2012-15
Website
Hovedside
Dresscode uside
PLAYGROUND OF THE OUTLANDISH AND BIZARRE
Dresscode underside
DRESSCODE
DRESSCODE
DRESSCODE
COSTUME TIPS
COSTUME TIPS
COSTUME TIPS
PARTICIPATION
PARTICIPATION
PARTICIPATION
NEXT EVENT
NEXT EVENT
NEXT EVENT
GALLERY
GALLERY
GALLERY
CONTACT
CONTACT
CONTACT
DRESSCODE
STEAMPUNK
Copenhagen Burlesque is first and foremost a dress-up party. If you
Steampunk refers to a subgenre of science fiction and sometimes
love costumes and dressing up, this is where you want to be! Show us
fantasy that incorporates technology and aesthetic designs inspired
all you got, you cannot possibly be overdressed. You will only be
by 19th-century industrial steam-powered machinery. Although its
allowed entry if you arrive dressed up, or bring a costume. So to spell
literary origins are sometimes associated with the cyberpunk genre,
it out – no street wear, no jeans, no office attire, no regular slacks or
steampunk works are often set in an alternative history of the 19th
khakis, no casual clothing this night – you have the rest of the world
century’s British Victorian era or American “Wild West”, in a
and every other night of the year for that kind of thing. We welcome
post-apocalyptic future during which steam power has maintained
all creative expressions, including:
mainstream usage, or in a fantasy world that similarly employs steam power. It may, therefore, be described as neo-Victorian. Steampunk
Berlin Cabaret • Steam Punk • Fairytale Creatures • Cirques •
fashion has no set guidelines but tends to synthesize modern styles
masquerade • female impersonator and much, much more. Read
with influences from the Victorian era. This may include bustles,
about some of these these in the links below.
corsets, gowns, and petticoats; suits with waistcoats, coats, top hats, tailcoats and spats; or military-inspired garments. Steampunk-influenced outfits are usually accented with several technological and “period” accessories: timepieces, parasols, flying/driving goggles, and ray guns. Modern accessories like cell phones or music players can be found in steampunk outfits, after being modified to give them
Grotesque Burlesque is a playful performing arts and costume party
the appearance of Victorian-made objects.
– a magnificent playground of the outlandish and bizarre. We believe in and welcome: participation, dressing up, playful ridiculousness, artistic creativity, pleasure & decadence. We invite you to enjoy and engage in this artistic and playful world! We believe in and welcome: participation, dressing up, playful ridiculousness, artistic creativity, pleasure & decadence. We invite you to enjoy and engage in this artistic and playful world! With Grotesque Burlesque we aim to throw you a party that will rock
STEAMPUNK
your world, entertain your emotionsa nd expand your horizon !!
FIND INSPIRATION ON PINTEREST Grotesque Burlesque is a playful performing arts and costume party – a magnificent playground of the outlandish and bizarre. We believe in and welcome: participation, dressing up, playful ridiculousness,
SIGN UP FOR OUR NEWSLETTER
artistic creativity, pleasure & decadence. We invite you to enjoy and engage in this artistic and playful world!
FIND INSPIRATION ON PINTEREST
Grotesque Burlesque is a playful performing arts and costume party
You can find many more pictures on our pinterest boards. There we
– a magnificent playground of the outlandish and bizarre. We believe
have many different moodboards for each different costume style.
in and welcome: participation, dressing up, playful ridiculousness,
It’s the perfect place for inspiration for ideas. You can find many
artistic creativity, pleasure & decadence. We invite you to enjoy and
more pictures on our pinterest boards. There we have many different
engage in this artistic and playful world!
moodboards for each different costume style. It’s the perfect place
We believe in and welcome: participation, dressing up, playful
for inspiration for ideas.
ridiculousness, artistic creativity, pleasure & decadence. We invite you to enjoy and engage in this artistic and playful world! With Grotesque Burlesque we aim to throw you a party that will rock your world, entertain your emotions, expand your horizon and make you happy!
NAME
EMAIL ADRESS
SIGN ME UP
28 // Visuel identitet // Grotesque Burlesque
Malene Habroe, GD 2012-15
Plakat
G R OTESQU E B U R LESQU E P RESENTS:
DU DANCE S AT UR DAY 2 1. 0 8. 2 015
29 // Visuel identitet // Grotesque Burlesque
Malene Habroe, GD 2012-15
Starter kit ĂŚske
30 // Visuel identitet // Grotesque Burlesque
Malene Habroe, GD 2012-15
Bog
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Malene Habroe, GD 2012-15
Billet og drink sticks
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Malene Habroe, GD 2012-15
Teaservideo
33 // Visuel identitet // Grotesque Burlesque
Malene Habroe, GD 2012-15
T-shirts
34 // Visuel identitet // Grotesque Burlesque
Malene Habroe, GD 2012-15