MARKETING BOOK T O P 1 % O F R E A LT O R S I N G R E AT E R A U S T I N
T E X A S L A N D W W W. T E X A S L A N D . C O M D M T X R E A LT Y G R O U P W W W. D M T X . C O M
D A N A
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R E A LT O R ® 5 1 2 . 6 2 7 . 7 2 1 4 D A N A @ T E X A S L A N D . C O M
REA LTY
Each office is independently owned and operated
T O P 1 % I N G R E AT E R A U S T I N
REA LTY
Each office is independently owned and operated
+ DANA LESLIE Dana Leslie is a rare native Austinite! She grew up in Westlake, and graduated Summa Cum Laude from St. Edward’s University. She is Mom to a young daughter, and has a laundry list of accomplishments and awards for her philanthropy. Dana is the Founder of a non-profit children’s museum in N. Ca, she was once named Austin’s Philanthropist of the month in NSide Austin Magazine, and she was featured on ABC’s Live with Kelly & Michael as one of America’s Unstoppable Moms (also featured in People Magazine and Family Fun Magazine). She has guided her daughter in annual young philanthropy projects, and as a family they have fostered puppies and kittens for local shelters every year for over a decade! Launching her real estate career in 2006, Dana is a member of the Austin Luxury Network, the Austin Board of Realtors, Texas Association of Realtors, National Association of Realtors, and has been a Certified Luxury Home Marketing Specialist ® since 2011. Dana Leslie and Dave Murray, Founder of DMTX/TexasLand, have partnered together to offer clients a paramount level of expertise through a unique crossover exposure platform. While most agents have experience in just one area (either residential or farm & ranch), Dana and Dave’s real estate portfolios cross over residential + luxury & land + ranch, and the DMTX/TexasLand team is leading the local market in both areas! Looking for a residential property guru? Look no further. Dana excels at staging and visualizing design/remodel potential of properties. Sellers can count on their property being showcased at it’s best under her watchful eye, and buyers can trust that with the relationships & connections she has, they’ll have access to all of the hidden gems that Austin has to offer. Dana’s got a lot of energy and a lot of heart! With over 95% of her business being referrals and repeat clients, it’s easy to see that Dana combines passion and knowledge to make for an incredible client experience.
+ UNLIKE ANY OTHERS DMTX Realty Group and Texas Land are in the top 1% of all realtors in Central Texas and are one of the top Brokers for ranches and luxury properties in Texas. We are approaching nearly $1Billion in sales with nearly 100 years combined Real Estate sales experience. With local, on-the-ground expertise and the global reach of the nation’s largest real estate brokerage, Keller Williams, DMTX Realty Group and Texas Land are in an unparalleled position to represent you in selling your ranch, waterfront, luxury or development property.
+ W H AT M A K E S U S T R U LY U N I Q U E ?
| WE ARE DEDICATED TO MODERNIZED REAL ESTATE MARKETING
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We combine traditional marketing strategies with new methods and technology to effectively sell your property. Our digital media experience and vast reach allows us to leverage your property across our social channels and draw the attention of potential buyers. The DMTX Realty Group and Texas Land social channels generate more than 500,000 impressions weekly. We’re different from other brokerages because we operate within a variety of markets including: ranch, waterfront, luxury and development. This crossover exposure positions properties in front of segments that it would not otherwise get exposure to.
| UNPRECEDENTED DATABASE
We target your campaigns to an exclusive list of luxury brokers, high-net worth individuals, prominent CEOs, oil & gas execs/developers, ranch brokers, top agents in Austin relocation markets, top markets relocating to Austin, and top producing agents.
T O P 1 % I N G R E AT E R A U S T I N
REA LTY
Each office is independently owned and operated
+ HIGH-TECH & SOCIAL MEDIA FOCUS •
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With a combined 300,000 targeted users, DMTX’s network of Instagram & Facebook pages generate extraordinary exposure in the marketplace and across all of our social media channels. This network allows us to put your property in front of tens of thousands of users ranging from potential buyers to the top brokers in a variety of geographic markets and real estate markets (ranch, luxury, developer/builder, residential, and commercial)
D M T X R E A LT Y G R O U P, T E X A S L A N D , A N D I T ’ S NETWORK OF INSTAGRAM ACCOUNTS GENERATE MORE THAN 500,000 IMPRESSIONS ON AVERAGE EACH AND EVERY WEEK.
TEXASLAND.COM INSTAGRAM: @TEXASLAND FACEBOOK: @DANALESLIE INSTAGRAM: @DANALESLIE DMTX.COM INSTAGRAM: @DMTXREALTY FACEBOOK: @DMTXREALTY
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T O P 1 % I N G R E AT E R A U S T I N
Each office is independently owned and operated
+ EXPERIENCE + DATA = PERFORMANCE • •
Our expansive network of websites utilize the most up-to-date and advanced Search Engine Optimization (SEO) techniques in combination with advanced analytics to monitor the performance of our advertising. We create highly targeted social media advertisements that reach a large audience of qualified buyers based on their recent searches, interests, and location.
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+ A QUALITY COMBO | FACEBOOK ADS
Our Facebook and Instagram ads are designed to reach an audience of buyers who are actively searching for listings that meet your properties criteria. | GOOGLE ADWORDS We serve your property to an audience of people who are searching for keywords that align with your property, such as “Dripping Springs Ranch” or ‘Austin Waterfront”.
+ VIDEO & PHOTOGRAPHY
We use the best photographers, certified drone pilots and videographers in order to capture the amazing features of your property. We use video to market your property in as many platforms as possible, as it has been proven to be one of the most effective marketing tools. Our property videos leave a lasting impression in the buyers mind!
We use state-of-the-art drone technology to capture the best features of your property.
+ FULL-SERVICE PROFESSIONAL IN-HOUSE TEAM DMTX Realty Group and Texas Land in-house Marketing Team provide professional marketing strategies that enhance your sale. Your property will receive placements across multiple real estate platforms, targeted social and email campaigns, strategic media advertising, and exposure to our extensive client database.
| MARKETING DIRECTOR
Oversees website listing, social posts, e-mail campaigns and more. | LISTING MANAGER
Oversees MLS placements, client feedback, file review, paperwork submissions, team previews and more.
| IN THE NEWS
Former Dell CEO Kevin Rollins Lists Luxury Ranch in Texas
| CONTRACT TO CLOSE COORDINATOR
Lake Austin mansion breaks records with $12.3 million sale
Oversees critical dates, compliance review, signatures, contract to close, title follow up, and more.
Lyndon Johnson’s “Texas White House” is on the market Austin tequila billionaire puts Dripping Springs ranch up for sale Historic Central Texas wedding venue and crystal ballroom marches onto market
DANA L E SL IE
B R O O KE L EM O N D
KA RLA G OWING
KAT E G A BLE
DAVE M URRAY
T IF FA NY A NDERS ON
LESLI RAY
L A U RE N FO L E Y
K A RE N RI V E RA
TRI C I A K E I TH
JO S H S M I TH
JA K E PA RRI S H
CODY G O E TZ
REID B AR RY
T O P 1 % I N G R E AT E R A U S T I N
REA LTY
Each office is independently owned and operated
+ TOP 3 FACTORS TO SELL YOUR PROPERTY 1 . T H E P R O P E R T Y M U S T B E P R I C E D C O R R E C T LY 2. THE PROPERTY MUST SHOW AT ITS BEST 3. EXPOSURE TO THE RIGHT AUDIENCE
+ UNPRECEDENTED MARKETING REACH UNMATCHED EXPOSURE When it comes to getting your property in front of the right buyers, you need the furthest reach with the greatest exposure possible. DMTX Realty Group and Texas Land offer our clients unique advantages to achieve this--advantages like: | PREMIUM MLS & TARGETED LAND SITE PLACEMENT
With DMTX Realty Group and Texas Land, your property receives access to the top 4 largest land sites around: LandsofTexas.com, LandsofAmerica.com, LandWatch.com, and Farm&Ranch.com. By virtue of being on Lands of America and Lands of Texas, your property is syndicated to 1,000+ websites. Our listings syndicate to luxury websites such as, KW Luxury, WSJ.com ($750,000+), Mansion Global and Barron’s Group Digital platform ($1,000,000), as well as Austin MLS, Zillow, Trulia, Realtor.com, and KWLS. | CROSSOVER EXPOSURE & EXTENDED REACH
DMTX Realty Group and Texas Land have a successful background in marketing to a wide variety of Real Estate segments like Ranch, Luxury, Residential, Equestrian, Waterfront, and Investment. With other Land & Ranch brokerships, you’ll likely be limited to networking that one specific market segment. When DMTX Realty Group and Texas Land hit the market with your listing, we immediately target and network to all of these different segments. We target potential buyers beyond Texas to ensure your property is exposed to a global audience. We utilize our connections with top relocation markets in Austin, as Austin is one of the top relocaton markets in the country! | TAX ADVANTAGES & INVESTMENT ADVICE
Real estate is one of the most proven ways to invest. DMTX Realty Group and Texas Land are uniquely qualified to advise buyers on the advantages of real estate investments.
+ BRAND AWARENESS MATTERS
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DMTX is backed by Keller Williams.
We are part of the Keller William family, with a network of over 180,000 agents globally. We can now easily search for the best agents in the top relocation cities, and can reach out to them to market your property to their Buyers who are looking to relocate to this area. Agents in other areas can also find us, see our excellent reputation, and send us relocation Buyers who may well be a potential match for your property. Keller Williams has their own MLS system, the KWLS, which is available for search by all agents. As part of this MLS system, your home automatically syndicates to the Keller Williams Luxury and/or Land website, which attracts thousands of viewers and property searchers. Gary Keller prides himself on making Keller Williams not just a real estate company, but a technology-driven company. Keller Williams now has one of the best property search apps available to consumers. This gets your property in front of more consumers with a few simple taps on their mobile app. They’re able to easily share your property, make notes for their agent, and so on. Social media advertising is now expanded, as Keller Williams has many agent-only Facebook groups and forums where we can market your property to fellow agents. We can also stay updated on the Buyer needs of other agents, quickly following up with agents who may have a potential match for your property.
+ ZERO PLUS BY KELLERMORTGAGE
KellerMortgage offers: • Zero lender fees • Zero origination fees • Plus a low rate • Plus $1,000 at closing toward 3rd party costs on loans $150K+
Our partnership with Homeward enables our clients to make allcash offers with Homeward’s funds to secure their next home without the risk of selling their property first!
T O P 1 % I N G R E AT E R A U S T I N
+ MARKETING PLAN | PRE-MLS PRIVATE MARKET
Private Marketing gives an exclusive opportunity for a sale to occur prior to your property being publically marketed. • • • • • • • • •
Professional assessment of property value Professional photography of improvements Aerial photography and video production (when applicable) First-look email campaign sent to DMTX and Texas Land database, which includes highnet-worth individuals, CEOS, ranch & land investors, farm & ranch agents, top-producing luxury agents, and top relocation agents from top Austin relo markets Creation of a property-specific print and digital brochure and flyer with highlights, interactive maps, and links to the property on our website Specifically targeted social media advertisements on our social channels that generate 500,000 impression weekly. The posts are directed toward qualified individuals who have been actively searching for properties on sites like Zillow, Redfin, and Trulia. Austin Luxury Network placement, an exclusive tool targeting Austin’s luxury agents (when applicable) To generate even more exposure, we link to the property youtube videos in email campaigns, social posts and on the property pages on our website Strategic placement and promotion of the property on TexasLand’s & DMTX’s social channels
| ACTIVATION OF LISITNG
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Each office is independently owned and operated
Placement on LandsOfTexas, LandsOfAmerica, TexasLand.com, LandWatch, Land&Farm & Texas Alliance Land Brokers, KW Land (when applicable) Custom created interactive map with property features such as creeks, wells, roads and more Floor plan renderings, virtual walk-through AND custom signage SEO tuned individual property details page on the TexasLand.com and DMTX websites with all listing materials Listing syndication to thousands of real estate websites Exclusive inclusion on the Keller Williams Luxury website for high-end properties Direct email campaigns to our extensive database Extensive social media campaigns on Facebook, Instagram, LinkedIn and Youtube
+ MARKETING PLAN CONTINUED
| O N G O I N G M A R K E T I N G A N D A N A LY S I S
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Ongoing social networking exposure through Facebook and Instagram Open houses, property tours, special events, and media exposure (when applicable) Ongoing direct feedback from showings and inquiries Ongoing evaluation of your property regarding the marketing plan and pricing, adjusting as necessary Frequent inclusion on direct email campaigns to DMTX Realty Group and Texas Land databases. Constant review and analysis of your property in our team meetings to evaluate the appropriate channels and frequency of each marketing piece.
“WE OFFER OUR CLIENTS ONE OF THE MOST COMPREHENSIVE MARKETING PLANS AVAILABLE THAT IS PAIRED WITH ONE OF THE MOST E X T E N S I V E D ATA B A S E S I N T H E I N D U S T R Y. OUR EXPERIENCE AND IN-HOUSE SUPPORT ARE A LWAY S AT W O R K F O R O U R C L I E N T S A N D T H E I R P R O P E R T I E S . ” - D A V E M U R R AY, B R O K E R
T O P 1 % I N G R E AT E R A U S T I N
+ TEXAS LAND
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Each office is independently owned and operated
Texas Land has the largest land & ranch Instagram page in North America. @TexasLand has over 89,500+ followers, and a combined following over 300k users across all DMTX and Texas Land social media channels. We have some of the most unique listings and regularly close offmarket, private sales. We visit/preview approximately 300+ ranches every year. We understand the Texas Land & Ranch market as well as we do because we’re always out there walking land and growing our network of Brokers, Clients and property owners to ensure we’re out ahead of the market place and in touch with the most qualified buyers for your property. We will be launching a new Texas Land site Q4 of 2021, which we anticipate being one of the top land and ranch sites in the State of Texas. The current Texas Land site is already ranking on page 1 of Google for many key searches. As part of the KW Land network, we are held to the highest standard of business and professionalism to exceed your needs and expectations. When you work with Texas Land, you are hiring a vast network of dedicated land professionals. We are committed to your land legacy.
+ KW LUXURY
Our elite KW Luxury International membership allow us to network and share your property with a group of top-producing real estate agents in the upper-tier home market. The powerful network of associates help sell your property, while also providing massive exposure via:
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Global, national and local sites: WSJ. com, Mansion Global, Barron’s Group digital platform, and KW Luxury Magazine (when applicable) A network of luxury specialists Opportunity to share properties on KW Luxury social media channels with global reach
REA LTY
Each office is independently owned and operated
+ KW CARES
DMTX Realty Group and Texas Land are dedicated to making a positive impact in the lives of others, today and every day. We do this through KW Cares. KW Cares is focused on finding and serving the higher purpose of business through charitable giving in the market centers and communities where our clients live and work. Service agencies that are supported range from disaster relief, to medical centers, and higher education.
18 0 K
AS S O CIATES S UP P O RTED
$ 48 M+
GR A NTS AWA RDED
4245 +
FA MIL IES HEL P ED
T O P 1 % O F R E A LT O R S I N G R E AT E R A U S T I N .
T E X A S L A N D W W W. T E X A S L A N D . C O M D M T X R E A LT Y G R O U P W W W. D M T X . C O M
D A N A
L E S L I E
R E A LT O R ® 5 1 2 . 6 2 7 . 7 2 1 4 D A N A @ T E X A S L A N D . C O M
REA LTY
Each office is independently owned and operated