IGNITE Architects Limited Retail Capability Selected Projects December 2006
PROFILE OVERVIEW IGNITE is an established Australasian architectural practice with offices located in Auckland and Sydney and a strong network of partners throughout the Pacific. IGNITE successfully delivers both simple and complex masterplanning and architectural projects throughout Australasia and the Pacific and has an indepth understanding of the variety of environments that exist throughout the region. With this experience IGNITE is able to translate international design trends and develop specific architectural design solutions relative to any local situation. IGNITE provides a full scope of architectural services including planning, design, and contract documentation, contract administration and management as well as specialist services such as interior design, retail fit-out and tenancy coordination.We have developed our own unique quality management system to aide in successful project delivery. DESIGN PHILOSOPHY IGNITE’s architecture embraces the creation of places for people to enjoy living. Places to work and play that enhance the quality of their lives.We work closely with our clients to fulfil the vision for their projects. Our design philosophy is to provide a solution that is functional and sustainable as well as satisfying our client’s strategic and economic objectives. We are always conscious of the fluidity of space and its ability to move seamlessly from the internal to the external environment. At IGNITE we are fully committed to creating harmony between the built and natural environments as well as an infrastructure for better communities.
from New Zealand, Australia and overseas. This diversity allows us to provide our clients with a broad skill set as well as different approaches to problem solving. IGNITE is conscious of continually enhancing the talent, leadership and creativity of its people and seeks to maintain this difference through strategic investment in personal and professional development. Our leaders guide our offices and provide the vital link between IGNITE’s clients and it’s talent. As a group of architects we believe that we can make a difference in the way people live work and play. Our challenge is to provide intelligent and practical architecture that inspires our clients and realises their vision for the project. RESOURCES IGNITE has two established offices in Sydney and Auckland that deliver design solutions to Australasia, Asia, UAE and the Pacific Rim. The practice currently has a staff of some 60 architects, Interior Designers and Administration staff supported with the full range of the latest CAD and IT technical resources. Documentation is undertaken using CAD and AutoCAD drafting facilities that accommodate electronic transmission and co-ordination of documents between offices and between consultants. IGNITE is currently involved in several developments throughout Australia, New Zealand, Fiji and American Samoa.This level of international work is not unusual and demonstrates IGNITE’s ability to manage multiple projects in many locations simultaneously as well as having a reputation to accumulate in-depth regulatory and market intelligence in a range of operating environments.
OUR PEOPLE One of the most important factors that allows IGNITE to differentiate itself from other architecture practices lies in its people. Our architects, designers and technicians are a unique group of professionals who collectively have a wide variety of experience
IGNITE’s New Zealand office is situated in the heart of Auckland, New Zealand’s economic capital. The practice also has a strong network of architects and project management specialists that enable IGNITE to deliver design solutions remote from its Auckland and Sydney offices.
ARCHITECTURAL DESIGN SCOPE SPECIALISED PROJECT DEVELOPMENT EXPERIENCE HAS BEEN GAINED IN THE FOLLOWING DESIGN SECTORS:
PARTICULAR EXPERTISE HAS BEEN DEVELOPED IN THE FOLLOWING AREAS:
• Commercial Architecture & Interior Design
• Shopping Mall & Retail Complex Development,
• Residential Development & Masterplanning
Design & Masterplanning
• Industrial Development & Design
• Retail Tenancy Design, Branding & Fit-Out
• Retail Tenancy Fit-Out & Design
• Cinema & Entertainment Complex Development &
• Shopping Centre & Retail Complex Development Design • Hospitality, Entertainment & Food Service Development & Design • Sports & Recreation Centre Development & Design • Interior Design & Graphic Production • Educational & Civic Centre Development & Design
Design • Food Court, Bar, Cafe & Restaurant Development & Design • Corporate Office Development, Design and Interiors • Industrial Plant & Emergency Services Development & Design • Events & Stadium Complex Development & Design • Hotel & Resort Development, Design & Masterplanning • Carpark & Public Space Masterplanning & Design
INTERIOR DESIGN IGNITE has a specialist interiors division that is involved in specialist interior design projects as well as working alongside project architects within our practice to achieve holistic design. Our interior design team consists of key consultants offering clients the benefit of international experience on a comprehensive range of projects including residential, retail, commercial, hospitality and entertainment. IGNITE’s commitment to design excellence in the field is reflected in the company’s completed projects and awards received. IGNITE’s recent interior design experience includes: • Hotel and resort design & fit-out • Retail branding & concept rollout for multi-store retail environments. • Corporate office & identity in commercial interior design fit-outs. • Cinema,Tourism & Entertainment complex design & fitout. The success of interior design projects lies in the details. Even items that may appear deceptively simple require expert knowledge.The selection of finishes & fittings for example are an important aspect of ensuring the overall design is consistent and appealing. Our interiors team has extensive project management experience and knowledge of the latest technologies and design materials to ensure that each project is finished to the highest possible standard. IGNITE’s interior design team is talented and vibrant and has a vision to create spaces that surpass the client’s expectations. The IGNITE interiors team will deliver a highly personalised and professional service to our clients by forming close working relationships, and providing a highly creative and highly workable finished product that surpasses expectations.
RETAIL OVERVIEW RETAIL CENTRE DESIGN & DEVELOPMENT From earliest civilisation, trade has helped define the human experience. Marketplaces have grown up around religions and political centres, shaped the fate and contours of cities and set the stage for human interaction. In the modern retail environment the values of service, entertainment and community are still paramount in the success of the marketplace itself and the vendors who trade within these “commercial theatres”. Ignite’s philosophy for retail development is based upon a detailed design process to support our client’s goals - to optimise the value of their investment by generating sales through the adherence to the basic marketplace values. Ignite is heavily committed to investment in research of retail trends worldwide. As a design focused organisation, Ignite is driven by providing solutions that not only embrace current market trends but also attempt to set new trends and boundaries in the retail experience. Each project is treated as an opportunity to push the limits of retail design backed by a solid understanding of the factors critical to making retail centres work. Ignite also has extensive experience in tenancy fit-out as well as retail centre tenancy co-ordination.With a large high street and retail centre tenancy design portfolio, Ignite has the proven ability to adapt and create unique retail environments for retailers to maximise consumer appeal through innovation and differentiation.
RETAIL OVERVIEW cont’d RETAIL TENANCY FIT-OUT Retail is evolving dramatically across the globe resulting in increased competition and greater customer sophistication and knowledge.This requires that the participants in this industry clearly define their offering to the customer.Ignite’s specialist Interiors division have extensive knowledge and experience in retail design. Ignite is committed to the efficient and effective delivery of the right product for the project and is constantly investing in research to keep abreast of current global retail trends to provide our clients with the best solution to their brief. Ignite has developed numerous retail visual identities that have provided Ignite with great depth in staff resources capable of developing concepts, providing standard documentation and documenting fit-outs to tight deadlines. Ignite’s experience as principal consultant on many retail fit-out projects over the past ten years ensures that appropriate management and technical systems required for such projects are established and embodied in standard office procedures. Our staff resources are geared to handle the complexities of projects such as this and our computer systems selected to handle large and complex projects. Ignite runs a variety of software platforms to ensure we have up to date technology available to integrate with graphics and consultants as required.To achieve the right outcome, Ignite’s philosophy is to work closely with the client to understand the transformation needed the business.This would include their business and marketing objectives,operational requirements, merchandising requirements and most importantly, the target customer.
BAYFAIR Location: Client: Project Type:
Mt Maunganui, Bay of Plenty Tower Corporation Ltd Retail
IGNITE provided the masterplan of the Bayfair Shopping Centre. The addition of 7,300m2 of retail space, new decked parking and a six-screen cinema complex has made Bayfair one of New Zealand’s most significant retail developments and it now ranks as one of the largest in the country.An extensive interior and exterior refurbishment created a vibrant new atmosphere and a quality retail experience for locals and the high numbers of tourist shoppers. The centre contains four major tenants: Kmart (6,200m2), Countdown (3,000m2), Woolworths (3,000m2) and Farmers (8,000m2) as well as 9,000m2 of specialty retail. Unique features of the centre are the external retail that provides a vibrant public face to the main road frontages and the design quality of the major public carpark on Girven Road. The layout of the existing centre was extended and refurbished and interwoven into a new major retail spine. This spine extends from the original entrance at Maunganui Road and runs east towards the new Farmers Department Store. Crossing this spine is the supermarket precinct immediately on entry, linking both the Countdown and Woolworths markets with the food precinct.A further entry mall comes in halfway down the main spine that connects to the new 3 level 1,200 carparking building on Girven Road. This provides pedestrian access from the upper levels of the carpark. This entry also connects to the foodcourt and adjoining teen mall that is precincted for the younger generation. The centre has a fully developed carpark around the site with full traffic circulation within the confines of the site due to the traffic pressures on Maunganui Road. Bayfair, and its exterior, has been developed in a unique coastal theme that reflects the identity of the region and its people. Key design features include the curvilinear central mall, vaulted roofs, Jura limestone flooring and the vibrant exterior façade. 2003 Property Council NZ Supreme Award & NZ Retail Excellence Award
CHANCERY Location: Client: Project Type:
CBD, Auckland Chancery Ltd Retail
The IGNITE design team faced a number of specific challenges on the $65m Chancery development. First, Chancery had to connect with the neighbouring High Street retail precinct. Second, it had to enhance the vibrant atmosphere of the surrounding district, but still retain a sense of history. The result is a stylish three building streetscape design that maximises the space of a three street frontage site. The mix of retail and commercial space culminated in “a modern interpretation of the past�. The site was masterplanned to create a vibrant commercial office community. The streetscape is a combination of 4,000m2 of retail space and 4,000m2 of commercial space supported by a basement of 200 carparks. A unique feature of the development is the two level loft office space with a 5.0 metre floor to ceiling height to the largest building plate. The existing parking building adjoining the site supports another 800 carparks. The three building floor plates vary in size and location within the development. Individual floors range from 200m2 to 600m2.
2002 Property Council NZ Rider Hunt Supreme Award 2002 Property Council NZ Retail Excellence Award 2002 International Council of Shopping Centres Merit Award
EASTGATE Location: Client: Project Type:
Linwood, Christchurch National Property Trust Retail
Eastgate is an existing retail centre located in the Christchurch suburb of Linwood.The centre is owned by National Property Trust and the redevelopment aimed at addressing the disparity between the size of the Eastern Christchurch catchment area and the relative lack of retail space. Anchor tenants of Eastgate include the Warehouse, Farmers and Countdown Supermarket and at 30,500m2 it is the fourth largest retail centre in the region, on a lettable basis. IGNITE was commissioned by National Property Trust to provide the redesign of the previous 9,750m2 Eastgate Shopping mall into a modern and architecturally significant building that allowed National Property Trust to solidify and enhance its investment as well as providing the public of Christchurch with an outstanding retail experience. The redevelopment of the existing shopping centre set new standards for the consumer’s retail experience. Organised around a striking 90m long, by 20m wide, by 15m high spine, the centre creates a new urban landmark. The sweeping roof form, visible for a significant distance in all directions, frames stunning views of the distant hills whilst creating a clear, simple layout for the centre. 2004 Property Council NZ Retail Merit Award
TWO DOUBLE SEVEN Location: Client: Project Type:
Newmarket, Auckland Auckland One Ltd Retail
The architectural brief for the Two Double Seven redevelopment required the comprehensive development of the current Two Double Seven retail site with additional adjacent properties, bounded by Broadway, Morrow Street, Mortimer Pass and Gillies Avenue. A primary objective of this brief was to see the redevelopment of these properties establish Two Double Seven as a significant project within Auckland’s retail hierarchy, a premier retail landmark, tourist destination and major destination shopping centre. The expansion was needed to meet existing retail demands and further cater for the current lifestyle needs of customers in fashion, food, accessories, homewares, entertainment and personal services. The development has focused on providing quality retail space and to achieve this has required the inclusion of a major and secondary void filled with natural light providing major circulation points. The façade elements have been designed to create a strong visual statement to Broadway providing a sense of quality, light, openness and vitality on the 100 metre plus frontage.
SOHO SQUARE Location: Client: Project Type:
Ponsonby, Auckland Marlin Property Group Ltd Mixed Use - Commercial, Retail, Residential
IGNITE is currently involved in the schematic design and master planning of a new mixed use development in the heart of Ponsonby in Auckland. The site is bound by Ponsonby Road, Williamson Ave and Pollen St and provides 31,675m2 of development potential. It is intended that the development will provide for a usage types including: • Cinemas • Residential • Hotel • Cafes & Restaurants • Mixed Retail • Commercial Offices • Food Market • Car Parking • Urban Landscape Included in the current working design is the provision for 950 carparks on site in an underground parking facility.The architecture will represent a Ponsonby quality but with some buildings showing a new aesthetic. The concept is about an urban village built over time with new and modern buildings fitting with the Ponsonby style building environment. The placement of buildings on the site has been designed to allow for a mixture of open areas that provide a unique spatial quality. These areas are all linked to a central plaza that will also allow for maximum sun exposure to enhance the vibrancy of the cafe and restaurant atmosphere.The projected project value is $90.0m.
BERKELEY CINEMAS Location: Client: Project Type:
Botany Town Centre, Auckland Berkeley Cinema Group Retail, Commercial
Berkeley Cinema Group required IGNITE to provide a design that would raise the standard of the mainstream movie going experience in New Zealand, and at the same time enhance the company’s culture of service quality. The $18.0m complex consists of 8 theatres ranging from cinema 1, which has a capacity of 491 seats with 57 luxury leather recliners and a 23 metre screen, to cinema 8 that seats 114. Ignite met the challenge by providing a modern design composition that utilised interaction of the mass elements that go to make up a cinema.Through the conscious manipulation of simple mass forms, the scale and crafting of the internal and external elements of the complex are intended to stimulate an emotional response from patrons. By manipulating the patron’s perceptions of scale and mass, the “fantasy” experience or sense of surrealism of being at the movies begins from the moment patrons approach the cinema complex. The large external envelope is made up of a number of big boxes with intersecting angles and planes. The main cinema box and its large vertical planes act as a dramatic landmark for the development. The manipulation of mass and scale is also carried through to the internal elements of the complex. The main foyer area that hosts the ticketing, confectionary and hospitality counters is a large space that again uses large angular planes to create a narrowing perspective. This area acts as a transition zone for patrons to prepare for the movie experience.
THE BASE Location: Client: Project Type:
Te Rapa, Hamilton, New Zealand The Warehouse Group Bulk Retail
The proposed concept for the Warehouse at Te Rapa is to develop a retail offering that, while completely able to stand alone, will eventually anchor a mixeduse development primarily that fills a requirement for large format retail within the area as well as service retail, restaurants & cafes. The challenge for this site is in developing an area of the site that is at the farthest point from its entrance. The approach taken is to ensure that visually The Warehouse can be recognised from the Te Rapa Road and that entry to the site and to the building itself is clear and easily negotiated. The Warehouse building itself will have a cluster of smaller format retailers around its entry. These, as well as its western facing garden centre, will break up an otherwise large expanse of wall.The entry is flanked by high blade like columns which reinforce its location and give the building an identity from the main road. The concept for the parking areas is based upon a central street that curves from one end of the site to the other and branches off into smaller avenues that will eventually offer access to different precincts within the site. The car park is broken into separate areas serving each precinct that are all connected by generous pedestrian walkways. Green spaces within the complex will offer vibrant and active spaces for a variety of sensory experiences. These spaces range in size from a parkland, complete with boardwalks and ponds, to smaller landscaped areas within the car parks. Signage totems along Te Rapa Road are intended as graphic site markers and will stretch between a large graphic wall at one end of the site along to the entry Pylon sign at the other. Even with this first stage of development, variety is a key feature with readily identifiable individual building facades, allowing strong brand definition for icon retail stores. The intention is to create a backdrop to the theatre of shopping by creating a place where people can meet, relax and socialise on a scale that encourages interaction.
BIRKENHEAD POINT Client: Location:
Into International Ltd Sydney, Australia
The architectural brief for Birkenhead Point requires the comprehensive re-development of the current Birkenhead Point Retail site and Marina. The brief requires the redevelopment of Birkenhead Point to be a significant enough project within Sydney and Australia’s retail industry to attract the attention of national and icon retailers to it’s mix. Birkenhead Point Shopping Centre will be redeveloped to a standard were it is will be well reputed as a premier retail, landmark, tourist, and major destination shopping centre on Sydney’s waterfront. The re-development is essential to compete within the current competitive retail environment and to cater for the future lifestyle needs of the growing number of discerning customers in the surrounding catchments. Given the amount of new development in nearby suburbs, it is envisaged that there will be an increase in the demand for fashion, food, accessories, homewares, entertainment and personal services that is not currently available. The re-development is being carefully and creatively master planned for staged growth and remix. The project works will require a construction methodology that maintains and or works around the majority of the current tenant base and centre building structure. Birkenhead Point Shopping Centre and Marina will be positioned and seen as a well known retail and leisure landmark within the greater Sydney region and should encompass some of the dynamics of similar overseas waterfront properties with a festival marketplace theme. With the large exposure to the harbour, the centre will engage the waterfront and increase the retail presence and exposure at both waterfront and food court levels.A common signage theme will flow throughout the entire development ensuring that all levels, including ground and upper floor levels are activated and complimentary.
With this in mind any treatment and visual imagery will have a medium to long life span ensuring that the development does not date within the first five years. Fleet Street will become an open-ended walk through all weather pedestrian mall.The concept will maintain the streetscape as a casual external pedestrian environment as opposed to an enclosed suburban mall. The appropriate sheltering of Fleet Street is critical in being able to attract high quality retailers. This project is currently in development
CARINDALE REGIONAL SHOPPING CENTRE Location: Project Type:
Brisbane, Australia Retail
Carindale Regional Shopping Centre, Brisbane Queensland 115,000sqm of retail, 5500 carparks, $150m construction cost.
GLENFIELD MALL Location: Client: Project Type:
Glenfield, Auckland, New Zealand Westfield New Zealand Retail
IGNITE were selected to complete the design and redevelopment of Glenfi eld Mall for Westfi eld (NZ) Ltd. The design specifi cations required the addition of 1500 carparks, covered and uncovered over the five level development, and the addition of two major retailers increasing the centre to 30,000m2 of retail space. This doubled the size of the existing centre. During the 12 month $65M redevelopment period provision was made to maintain the trading of majors, along with the master planning for later integration of a cinema and lifestyle precinct to the upper level of the centre.
RETAIL STREET Gold Coast, QLD (Design Phase Current)
JEREMY WHELAN COMPANY: POSITION:
IGNITE Architects Limited Managing Director
Jeremy is Managing Director of IGNITE Architects. Jeremy has extensive experience in designing major retail centres in Australia, Asia and UAE, as well as masterplanning of major commercial, industrial and urban projects. Jeremy’s approach and philosophy to clients and projects is simple – “ What makes us different and sets us apart from our competitors is that we focus on the business solution first that will create the design solution, thereby meeting our clients overall brief and needs”.
ACADEMIC QUALIFICATIONS: 1984
Bachelor of Architecture University of Auckland Registered with NSW Board of Architects Registration number 7259
• 277 Shopping Centre, Newmarket Auckland Refurbishment and development of existing centre. • Chancery $29.0m CBD themed retail streetscape, 40 retail tenants and 4000m² of commercial space. • Bayfair Shopping Centre $39.0m redevelopment and refurbishment, 4 major retailers, 80 specialty retailers, 29,000m². • Eastgate $30.0m extensions and refurbishment of existing retail centre in Christchurch, New Zealand. • Courtenay Central $25.0m development incorporating retail and a cinema multiplex in Wellington, New Zealand.
MEMBERSHIPS:
• Westfield Glenfield $60.0m redevelopment of a regional centre expanding from 19,000m² to 30,000m².
• New Zealand Institute of Architects • Royal Australian Institute of Architects • Property Council of New Zealand
• Atrium on Eliot CBD Auckland retail development, covering 4 levels, 50 specialty shops.
SELECTED CURRENT AND COMPLETED PROJECTS: • SOHO Square development, Auckland NZ Mixed use urban Centre, 32,000sqm with retail and commercial street environment • College Road Development Bulk retail and commercial office development Auckland NZ • The Quarry, Lunn Avenue Retail and commercial development
• Hunters Plaza Retail Interiors of new centre – Dubai UAE • Centreplace Refurbishment of existing shopping centre and cinemas in Hamilton, New Zealand. • Caltex Oil NZ Limited Re-image of 350 service station outlets throughout New Zealand. • Meridian Retail Centre Retail development in Dunedin. 40 specialty shops, 2 major retailers, 21,000m².
PETER HARRISON COMPANY: POSITION:
IGNITE Architects Limited Director
Peter is a Director of IGNITE Architects, managing the development of major retail projects. His is actively involved in projects from master planning to concept and detailing, with experience in Regional and CBD Shopping Centres. Peter is “hands on” in the design process, liaises directly with clients and their representatives, and overviews the co-ordination of the consultants and management of the in house project teams on all retail projects.
ACADEMIC QUALIFICATIONS: 1974 1972
• Q Super Centre Retail additions to existing centre. Gold Coast, Queensland • Pacific Square New retail/residential centre, Maroubra, Sydney • Market City Retail Centre, Haymarket, Sydney. • Carindale Regional Centre Retail Centre Extensions and upgrade. Brisbane.
Bachelor of Architecture University of Newcastle Bachelor of Science (Architecture)
• Gowings Refurbishment and extensions to flagship store Sydney CBD.
Registered with NSW Board of Architects Registration number 5178
• Redbank Plaza Retail centre extensions and upgrade. Brisbane.
MEMBERSHIPS: • International Council of Shopping Centres • Institute of Store Planners (Current President Sydney/Melbourne Chapter) • Business Council of Sydney • Urban Land Institute • Property Council of Australia
SELECTED CURRENT AND COMPLETED PROJECTS: • Birkenhead Point New retail and refurbishment of existing centre Drummoyne, Sydney • The Oracle Retail podium including new retail street Gold Coast, Queensland
• Al Ghurair Retail Centre Extension to existing centre. Dubai UAE. • Sharjah Mega Mall Retail Interiors of new centre. Dubai UAE. • Abu Dhabi Co-Op Super Co-op – Retail interiors of new retail. Dubai UAE. • David Jones Refurbishment of flagship stores – Sydney • 39 Martin Place Refurbishment of retail podium – Sydney CBD. • Logan Hyperdome Retail centre. Loganholme, QLD. • Value management studies Various as consultant to National Centre for VM.
ALEKS ZORIC COMPANY: POSITION:
IGNITE Architects Limited Associate Interior Designer & Tenancy Co-ordinator
Aleks is an Interior Designer and Tenancy Coordinator with particular experience in retail projects. She is actively involved in projects from concept design and detailing, to the tenancy and services coordination stage. Projects worked on have included New CBD and Regional Centres, refurbishments of existing Shopping Centres, and individual tenancy designs. Aleks liaises directly with clients and their representatives, while co-ordinating information from services consultants.
• Rhodes Shopping Centre Tenancy Design Approval & Tenancy Co-ordination, Rhodes Sydney • Wagga Wagga Marketplace Tenancy Design Approval • Richmond Market Place Tenancy Design Approval • Wintergarden Brisbane Tenancy Reviews and Fitout Guide
ACADEMIC QUALIFICATIONS: 1997
Bachelor of Interior Architecture University of South Australia
CURRENT CLIENTS: Tenancy Design Review and/or Tenancy Co-ordination: • Centro Properties • Walker Corporation • Mirvac • ISPT • LEDA • Cartier Group • Jen Retail Properties • DB RREEF
SELECTED CURRENT AND COMPLETED PROJECTS: • Centro Shopping Centres – all of NSW Tenancy Design Approval & Tenancy Co-ordination • Broadway Shopping Centre Tenancy Design Approval, Broadway, Sydney
• Birkenhead Point Design and Tenancy Reviews •Meriton Tower Retail Retail component of New Retail / Residential Centre, George Street, Sydney • Plumpton Marketplace Mall Refurbishment Design, Tenancy Design Approval & Tenancy Co-ordination, Plumpton, Sydney • Pacific Square New Retail / Residential centre, Maroubra, Sydney • Meriton Tower Café (Espress) Design and Co-ordination • Oceana Day Spa Campbelltown Design and Documentation • Pavilion Plaza Food Court Food Court refurbishment, George St, Sydney • Wintergarden Food Court (Sydney) Food Court refurbishment, Cnr O’Connell & Bent St, Sydney
IGNITE Architects Pty Limited Suite 402, Henry Lawson Building, Roseby Street, Birkenhead Point, Drummoyne, NSW 2047, Australia T +61 02 9819 8600 F +64 02 9719 3600 IGNITE Architects Limited PO Box 37 853, Parnell, Auckland, New Zealand T +64 09 356 4791 F +64 09 356 3606
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