2010 Annual Report The Power of Design Worldwide
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How design works: The value of designing with strategic intent: a global survey.
Delivering design: Gensler’s 18 practices make design work on a global basis.
Firm highlights: The new decade finds Gensler well-positioned for recovery.
Client relationships: In 2010, Gensler worked in 83 countries for its 1,985 clients.
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When OUR CLIENTS confront challenges, design OFFERS THEM SOLUTIONS THAT WORK. Across the global economy, change is in the air. There’s a realization that the decisions we make in this new decade will have an impact that will still be felt in 2050. Yet there’s an equal need to turn today’s challenges into immediate opportunities—to lay the groundwork for strong new growth. As our clients consider what’s ahead, design is coming to the fore. At times like this, everyone is focused on ROI. Reducing costs, boosting performance, or securing a competitive advantage—these goals demand strategy and innovation. “Design thinking” is getting a lot of attention now in the media because design enables organizations of all types to confront their challenges and find robust, game-changing, ROI-conscious solutions. Design is strategy in action, focused on results. Our clients are contending with a business environment that accentuates geographic, cultural, and other differences. Our strategic and holistic design approach enables them to bridge the diversity and divergence they encounter across their markets. That design works locally and globally is part of its power.
Gensler 2010 Annual Report
This is why Gensler is positioned to deliver design effectively wherever it’s needed. The real world is where the opportunities are. As our clients’ global design partner, we’ve known this for 45 years. In cities around the world, Gensler and our clients are showing how design achieves results that create value for companies and communities and the people they serve. Design works. This decade is a crucial one. Positioning for the future is the challenge—those who get it right will be the leaders in 2020 and beyond. Design is a powerful means to do this effectively. Gensler is the right choice to harness that power—creating value and achieving the results that will set you apart. A Quick guide to design thinking
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Question what conventional wisdom thinks is possible.
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Observe what people actually do—and take it seriously.
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Define the problem in new ways— and connect new dots.
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Imagine the solutions that best leverage this new reality.
The way forward is seldom more of the same. That’s rarely been clearer than now. Design offers new ideas and the means of fostering the innovation needed to solve the most challenging problems. By envisioning a better future, design helps the world make progress.