Scottsdale AZ Annual international jazz Day

Scottsdale AZ 7th Annual International Jazz Day April 7, 2018 3:00 – 9:30pm Sponsorship Opportunities

Scottsdale International Jazz Day 2018 Hosts: International Jazz Day Arizona Foundation & City of Scottsdale

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Scottsdale International Jazz Day 2018 Overview & Background – ▪ Full support & endorsement from Scottsdale Mayor Jim Lane, City Council & surrounding areas ▪ Event Location: Scottsdale Performing Arts Center in Downtown Scottsdale ▪ Festival Mission: Part of International Jazz Day to unite Arizona around celebrating UNESCO/Herbie Hancock Day of Jazz ▪ 2017 International Jazz Day celebrated in 196 countries

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Scottsdale is considered the ideal test city for marketing this event in conjunction with UNESCO, Herbie Hancock and the International Jazz Day Foundation

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Scottsdale International Jazz Day 2018 Event Facts – ▪ Attendance Goal: 1,500 – 2,000 ▪ Jazz Artist Performances: 25+ ▪ Ticket Prices: Ø General Admission, $45 Ø VIP, $75 Ø Children under 12, FREE!

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Scottsdale International Jazz Day Five-Year Attendance History … By the Numbers – ▪ Gender: Ø 57% Female Ø 43% Male ▪ Income: Ø $100,000+ Ø $75,000 to $99,999 Ø $50,000 to 74,999 Ø $25,000 to 49,999 Ø Under $25,000

(13%) (21%) (26%) (25%) (15%)

Source: Nielsen Media Research, Inc.

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Scottsdale International Jazz Day Five-Year Attendance History … By the Numbers § Ethnicity: Ø Caucasian Ø African American Ø Hispanic/Latino Ø Native American Ø Asian Ø Other

72% 21% 15% 2% 7% 2%

Source: Nielsen Media Research, Inc.

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Scottsdale International Jazz Day Five-Year Attendance History … By the Numbers – ▪ Age Demographics: Ø 55+ Ø 45-54 Ø 35-44 Ø 25-34 Ø 19-24 Ø 1-18

Source: Nielsen Media Research, Inc.

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Scottsdale International Jazz Day Sponsorship Exposure & Reach – § Ninety-eight (98%) of visitors surveyed plan to attend

the 2018 Festival

§ 500,907 viewers reached via television news

segments on CBS and NBC affiliates

Source: Nielsen Media Research, Inc.

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Scottsdale International Jazz Day 2018 Promotions Plan § Broadcast: Ø 1,150 TV promos with sponsor recognition aired on NBC, ABC, FOX, Arizona

Department of Tourism, and Connect to Your City TV

Ø 194 radio promos with sponsor recognition on KJZZ (91.5 FM); Smooth Jazz on

The Rock Radio

§ Social Media: Ø Facebook Ø Twitter

§ Print: Ø 10,000 full-color festival guides featuring sponsor descriptions and logos distributed

on-site

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Scottsdale International Jazz Day 2018 SPONSORSHIP OPPORTUNITIES

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SPONSORSHIP LEVEL OPPORTUNITIES ▪ We are honored to work with sponsors joining us to make the 2018 Annual Scottsdale International Jazz Day the most spectacular and well-attended event to date!

▪ Jazz Day Sponsors will receive unparalleled exposure.

Ø Gold Sponsorship

$25,000

Ø Silver Sponsorship

$10,000

Ø Bronze Sponsorship

$ 5,000

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Scottsdale International Jazz Day 2018 GOLD LEVEL SPONSORSHIP

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GOLD LEVEL $25,000 SPONSORSHIP BENEFITS – ▪ Logo on all Festival posters, fliers and stage banner ▪ Logo on jazzdayaz.com, 602azmag.com & www.nextstudentmusic.com ▪ Full-page spread color ad in Festival concert program (3,000 copies, $1,250 value) ▪ Premium logo placement on Facebook Event Page ▪ “Thank you” with link to website in two Jazz Day Festival e-blasts (3,000 distribution) ▪ On-stage Banner ▪ Logo in all print and TV ads

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GOLD LEVEL $25,000 SPONSORSHIP BENEFITS – ▪ Recognition in all Festival-related press releases ▪ 24 Complimentary tickets ▪ Six VIP Packages ▪ Two Facebook posts with logo and link to corporate site ▪ Three Twitter posts with link to corporate site ▪ Emcee on-stage mentions ▪ Other benefits specifics of Sponsor goals may be negotiated ▪ Market exclusivity is negotiated at Gold Sponsorship level

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Scottsdale International Jazz Day 2018 SILVER LEVEL SPONSORSHIP

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SILVER LEVEL $10,000 SPONSORSHIP BENEFITS – ▪ Additional Silver Sponsors are eligible to fund an individual concert ▪ Logo included on all Festival posters and fliers ▪ www.nextstudentmusic.com logo on jazzdayaz.com, 602azmag.com websites ▪ Half-page color ad in Festival concert program (1,000 copies) ▪ “Thank you” with link to website in two Jazz Festival e-blasts (3,000 distribution) ▪ On-site Banner

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SILVER LEVEL $10,000 SPONSORSHIP BENEFITS – ▪ Logo in all paid print ads ▪ Recognition in all Festival-related press releases ▪ 12 Complimentary tickets to concerts ▪ Four VIP ticket packages ▪ Six VIP seats at free outdoor concert ▪ One Facebook post with logo and link to corporate site ▪ Two Twitter posts with link to corporate site

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Scottsdale International Jazz Day 2018 BRONZE LEVEL OPPORTUNITIES

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BRONZE LEVEL $5,000 SPONSORSHIP BENEFITS – ▪ Logo included on all Festival posters and fliers ▪ Logo on jazzdayaz.com, 602azmag.com websites ▪ ¼ page color ad in Festival Concert Program (3,000 copies; $400 value) ▪ Recognition in all Festival-related press releases ▪ Six Complimentary concert tickets ▪ Two VIP Ticket Packages ▪ Four VIP seats at free outdoor concert

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APRIL 7, 2018 AWAITS!

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THANK YOU FOR YOUR PARTNERSHIP & SUPPORT!

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CONNECTING

CULTURES USING

JAZZ & BLUES

Executive Director, Doc Jones

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For Additional Information, Contact: Doc Jones: (jazzdayaz@gmail.com 502-524-7998#) Contact # 2: (linder862003@yahoo.com)

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