Scottsdale AZ 7th Annual International Jazz Day April 7, 2018 3:00 – 9:30pm Sponsorship Opportunities
Scottsdale International Jazz Day 2018 Hosts: International Jazz Day Arizona Foundation & City of Scottsdale
LES for Scottsdale AZ 7th Annual International Jazz Day -- 11/16/17
2
Scottsdale International Jazz Day 2018 Overview & Background – ▪ Full support & endorsement from Scottsdale Mayor Jim Lane, City Council & surrounding areas ▪ Event Location: Scottsdale Performing Arts Center in Downtown Scottsdale ▪ Festival Mission: Part of International Jazz Day to unite Arizona around celebrating UNESCO/Herbie Hancock Day of Jazz ▪ 2017 International Jazz Day celebrated in 196 countries
LES for Scottsdale AZ 7th Annual International Jazz Day -- 11/16/17
3
Scottsdale is considered the ideal test city for marketing this event in conjunction with UNESCO, Herbie Hancock and the International Jazz Day Foundation
LES for Scottsdale AZ 7th Annual International Jazz Day -- 11/16/17
4
Scottsdale International Jazz Day 2018 Event Facts – ▪ Attendance Goal: 1,500 – 2,000 ▪ Jazz Artist Performances: 25+ ▪ Ticket Prices: Ø General Admission, $45 Ø VIP, $75 Ø Children under 12, FREE!
LES for Scottsdale AZ 7th Annual International Jazz Day -- 11/16/17
5
Scottsdale International Jazz Day Five-Year Attendance History … By the Numbers – ▪ Gender: Ø 57% Female Ø 43% Male ▪ Income: Ø $100,000+ Ø $75,000 to $99,999 Ø $50,000 to 74,999 Ø $25,000 to 49,999 Ø Under $25,000
(13%) (21%) (26%) (25%) (15%)
Source: Nielsen Media Research, Inc.
LES for Scottsdale AZ 7th Annual International Jazz Day -- 11/16/17
6
Scottsdale International Jazz Day Five-Year Attendance History … By the Numbers § Ethnicity: Ø Caucasian Ø African American Ø Hispanic/Latino Ø Native American Ø Asian Ø Other
72% 21% 15% 2% 7% 2%
Source: Nielsen Media Research, Inc.
LES for Scottsdale AZ 7th Annual International Jazz Day -- 11/16/17
7
Scottsdale International Jazz Day Five-Year Attendance History … By the Numbers – ▪ Age Demographics: Ø 55+ Ø 45-54 Ø 35-44 Ø 25-34 Ø 19-24 Ø 1-18
Source: Nielsen Media Research, Inc.
LES for Scottsdale AZ 7th Annual International Jazz Day -- 11/16/17
8
Scottsdale International Jazz Day Sponsorship Exposure & Reach – § Ninety-eight (98%) of visitors surveyed plan to attend
the 2018 Festival
§ 500,907 viewers reached via television news
segments on CBS and NBC affiliates
Source: Nielsen Media Research, Inc.
LES for Scottsdale AZ 7th Annual International Jazz Day -- 11/16/17
9
Scottsdale International Jazz Day 2018 Promotions Plan § Broadcast: Ø 1,150 TV promos with sponsor recognition aired on NBC, ABC, FOX, Arizona
Department of Tourism, and Connect to Your City TV
Ø 194 radio promos with sponsor recognition on KJZZ (91.5 FM); Smooth Jazz on
The Rock Radio
§ Social Media: Ø Facebook Ø Twitter
§ Print: Ø 10,000 full-color festival guides featuring sponsor descriptions and logos distributed
on-site
LES for Scottsdale AZ 7th Annual International Jazz Day -- 11/16/17
10
Scottsdale International Jazz Day 2018 SPONSORSHIP OPPORTUNITIES
LES for Scottsdale AZ 7th Annual International Jazz Day -- 11/16/17
11
SPONSORSHIP LEVEL OPPORTUNITIES ▪ We are honored to work with sponsors joining us to make the 2018 Annual Scottsdale International Jazz Day the most spectacular and well-attended event to date! ▪ Jazz Day Sponsors will receive unparalleled exposure.
Ø Gold Sponsorship
$25,000
Ø Silver Sponsorship
$10,000
Ø Bronze Sponsorship
$ 5,000
LES for Scottsdale AZ 7th Annual International Jazz Day -- 11/16/17
12
Scottsdale International Jazz Day 2018 GOLD LEVEL SPONSORSHIP
LES for Scottsdale AZ 7th Annual International Jazz Day -- 11/16/17
13
GOLD LEVEL $25,000 SPONSORSHIP BENEFITS – ▪ Logo on all Festival posters, fliers and stage banner ▪ Logo on jazzdayaz.com, 602azmag.com & www.nextstudentmusic.com ▪ Full-page spread color ad in Festival concert program (3,000 copies, $1,250 value) ▪ Premium logo placement on Facebook Event Page ▪ “Thank you” with link to website in two Jazz Day Festival e-blasts (3,000 distribution) ▪ On-stage Banner ▪ Logo in all print and TV ads
LES for Scottsdale AZ 7th Annual International Jazz Day -- 11/16/17
14
GOLD LEVEL $25,000 SPONSORSHIP BENEFITS – ▪ Recognition in all Festival-related press releases ▪ 24 Complimentary tickets ▪ Six VIP Packages ▪ Two Facebook posts with logo and link to corporate site ▪ Three Twitter posts with link to corporate site ▪ Emcee on-stage mentions ▪ Other benefits specifics of Sponsor goals may be negotiated ▪ Market exclusivity is negotiated at Gold Sponsorship level
LES for Scottsdale AZ 7th Annual International Jazz Day -- 11/16/17
15
Scottsdale International Jazz Day 2018 SILVER LEVEL SPONSORSHIP
LES for Scottsdale AZ 7th Annual International Jazz Day -- 11/16/17
16
SILVER LEVEL $10,000 SPONSORSHIP BENEFITS – ▪ Additional Silver Sponsors are eligible to fund an individual concert ▪ Logo included on all Festival posters and fliers ▪ www.nextstudentmusic.com logo on jazzdayaz.com, 602azmag.com websites ▪ Half-page color ad in Festival concert program (1,000 copies) ▪ “Thank you” with link to website in two Jazz Festival e-blasts (3,000 distribution) ▪ On-site Banner
LES for Scottsdale AZ 7th Annual International Jazz Day -- 11/16/17
17
SILVER LEVEL $10,000 SPONSORSHIP BENEFITS – ▪ Logo in all paid print ads ▪ Recognition in all Festival-related press releases ▪ 12 Complimentary tickets to concerts ▪ Four VIP ticket packages ▪ Six VIP seats at free outdoor concert ▪ One Facebook post with logo and link to corporate site ▪ Two Twitter posts with link to corporate site
LES for Scottsdale AZ 7th Annual International Jazz Day -- 11/16/17
18
Scottsdale International Jazz Day 2018 BRONZE LEVEL OPPORTUNITIES
LES for Scottsdale AZ 7th Annual International Jazz Day -- 11/16/17
19
BRONZE LEVEL $5,000 SPONSORSHIP BENEFITS – ▪ Logo included on all Festival posters and fliers ▪ Logo on jazzdayaz.com, 602azmag.com websites ▪ ¼ page color ad in Festival Concert Program (3,000 copies; $400 value) ▪ Recognition in all Festival-related press releases ▪ Six Complimentary concert tickets ▪ Two VIP Ticket Packages ▪ Four VIP seats at free outdoor concert
LES for Scottsdale AZ 7th Annual International Jazz Day -- 11/16/17
20
APRIL 7, 2018 AWAITS!
LES for Scottsdale AZ 7th Annual International Jazz Day -- 11/16/17
21
THANK YOU FOR YOUR PARTNERSHIP & SUPPORT!
LES for Scottsdale AZ 7th Annual International Jazz Day -- 11/16/17
22
CONNECTING
CULTURES USING
JAZZ & BLUES
Executive Director, Doc Jones
LES for Scottsdale AZ 7th Annual International Jazz Day -- 11/16/17
23
For Additional Information, Contact: Doc Jones: (jazzdayaz@gmail.com 502-524-7998#) Contact # 2: (linder862003@yahoo.com)
LES for Scottsdale AZ 7th Annual International Jazz Day -- 11/16/17
24