DIFF PITCH 2010

Page 1

CREATIVE CONCEPT 1

client:

DIFF PITCH

heading:

Henna


Drawing people together Cinema, like any form of art, is a medium of expression, of telling stories that bring people together regardless of their background. This execution uses a traditional art form of the region to express how movies in the Dubai Film Festival excite the senses and leave their mark on anyone and everyone. Â

client:

DIFF PITCH

heading:

Henna


client:

DIFF PITCH

heading:

Henna

sub heading:

Cultural Body Art Reference


client:

DIFF PITCH

heading:

Henna

sub heading:

Arabic Body Art Reference


client:

DIFF PITCH

heading:

Henna

sub heading:

Hand References

Here we use various hands from different cultural backgrounds as a blank canvas.


client:

DIFF PITCH

heading:

Henna

sub heading:

Rough Illustration References


Bridging Cultures. Meeting Minds.

client:

DIFF PITCH

heading:

Henna

sub heading:

Poster 1


Bridging Cultures. Meeting Minds.

client:

DIFF PITCH

heading:

Henna

sub heading:

Poster 2


Bridging Cultures. Meeting Minds.

client:

DIFF PITCH

heading:

Henna

sub heading:

Poster 3


Bridging Cultures. Meeting Minds.

client:

DIFF PITCH

heading:

Henna

sub heading:

Posters_English

Bridging Cultures. Meeting Minds.

Bridging Cultures. Meeting Minds.


client:

DIFF PITCH

heading:

Henna

sub heading:

Posters _Arabic


Bridging Cultures. Meeting Minds.

client:

DIFF PITCH

heading:

Henna

sub heading:

Posters_sponsors

Bridging Cultures. Meeting Minds.

Bridging Cultures. Meeting Minds.


Bridging Cultures. Meeting Minds.

7th

client:

DIFF PITCH

heading:

Henna

sub heading:

Poster


client:

DIFF PITCH

heading:

Henna

sub heading:

Signage


client:

DIFF PITCH

A poster that the public can interact with by using markers and adding their own henna

heading:

Henna

design.

sub heading:

Ambient & Outdoor


T-shirts and Bandanas

client:

DIFF PITCH

heading:

Henna

sub heading:

Apparel


Magazine Ad

Bridging Cultures. Meeting Minds.

client:

DIFF PITCH

The henna design is spot uv varnished onto a black background and can only be seen once

heading:

Henna

tilted towards the light.

sub heading:

Print Ad


Mugs

client:

DIFF PITCH

heading:

Henna

sub heading:

Heat Sensitive Mugs

Design appears when the mug is hot.


TV / CINEMA AD Reference 1

client:

DIFF PITCH

heading:

Henna

sub heading:

TV & Cinema Reference


TV / CINEMA AD Reference 2

client:

DIFF PITCH

heading:

Henna

sub heading:

TV & Cinema Reference


TV / CINEMA AD 1

“Projecting Art” The spot opens in a dark room. A projector starts up behind the camera and projects light onto a blank wall where a man standing. The camera zooms into his face, where we see an explosion of illustration curling out of his eyes and ears. These illustrations take the shape of characters, expressions, and scenes out of various different kinds of movies. The illustration spreads down his neck, eventually reaching the heart area, where it explodes again into a variety of emotional snapshots, be they of love or sadness. These, in turn crawl up the arm and onto his hand. Once they reach the tip of his fingers he holds out both hands towards the camera. The inscription on his palms reads: “Dubai Film Festival 2010. Bridging Cultures. Meeting Minds.” Scene fades to black. Super: The Dubai Film Festival. Bridging cultures. Meeting Minds.

client:

DIFF PITCH

heading:

Henna

sub heading:

TV & Cinema Script


client:

DIFF PITCH

heading:

Henna

sub heading:

TV & Cinema Storyboard


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