Burger King 200 Folder

Case Study No.1

The Burger King 200th Restaurant Folder

1

briefing Understand the brief. Really.

Write down notes. Sketch it, doodle it.

It doesn’t matter how you do it as long as you understand it with style.

BK are opening their 200th restaurant in the region and they to distribute a press kit.

Folder: Generic design ( no reference to the 200th restaurant).

FC: Place BK logo, the flame, and HIYW in English. Inside: pockets for CD cover.

CD sticker : Logo + HIYW CD cover : Generic design ( no reference to the 200th restaurant) + logo + HIYW.

2 ideas, ideas, ideas Browsing series of design books are good. In this case, the idea started from the CD sticker. The sticker as a Burger, top view. Now I just have to figure out how to put the burger idea seamless with the folder.

Solution: Visualize the cd burger as if somebody was eating it.

3

shoot To further enhance the idea, we need to create test shots. How it’s gonna work on a paper media? It’s proper posing and expression is essential.

4

up mock Once the shot is ready. We can create a very rough mock up on how the folder will work. Like a test on how the mechanicals are going to work.

Then present the idea.

5 presentation Presentation, presentation, presentation!

If the idea is ok. Proceed by making a 2d presentation, quickly. Now we can go into details.

I asked another buddy of mine to pose for another shot. The subject must be indian or arab to complement of the region’s target market. The picture was treated halftone so we don’t have issues on buying hires pictures.

Graphics are added. Flames + Logo. TADDDAAH

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6 final is final Once the presented material is approved. We have a reason to be happy. Itâ&#x20AC;&#x2122;s going to be produced.

Final artwork has to be prepared. Stock paper has to be selected as well. Making the die cut is the hardest part of the process, it must be really detailed and 100% correct or else everything will be screwed.

Being keen on color correction and taking notes of software operation will help.

Give the final artwork to the printer with proper instructions and mock-up. Warning: this stage is always a big screw-up so pay special attention to it.

6 taddaahh!

Sit back and relax! The work is done.

Check the printed material for last minute changes.

The binding, color, pasting, die cut. Be a critique.

Pretend you donâ&#x20AC;&#x2122;t like the work because the printing looks like shit, so others will think you have the best standards.

Keep one or two copies for your portfolio bag.

Pat your shoulder at the back! Good work.

I hope you win awards.

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