The Dogbook 2011 V2 by Rollan Rodriguez

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dogboyâ&#x20AC;&#x2122;s selected works

Rollan Rodriguez

m. 056 160 2800 e. rollan@evildogboy.com t. @evildogboy b. behance.net/dogboy w. www.evildogboy.com

Also known as DOGBOY. A multidisciplinary artist and designer with more than ten years of solid experience in graphic design, advertising and visual arts. Purveyor of the lowbrow / urban art movement in the UAE, Middle East and Asia. He is the founder of a Dubai based art collective, The Brownmonkeys. Interested in producing projects that will create change and impact to the global social landscape.

Specialties

Illustration Art direction Brand Identity and Development Conceptual Work Strategic Design Publication and interactive design. Storyteller, leader and influencer

Experience

Organizations

Senior Graphic Designer at Robotandspark December 2010 - Present

Brownmonkeys Founder

Senior Designer at Tonic Communications November 2007 - December 2010

The Brownmonkeys is a design collective based in Dubai. Purveyor of the lowbrow movement in the region. A group of multidisciplinary artists. They consist of graphic designers, illustrators, painters, musicians, photographers and videographers.

Art Director at Aura International 2003 - 2007 Graphic Designer at University of the East November 1999 - January 2001 Graphic Designer at Una Grafika September 1998 - October 1999

Junior Graphic Designer at Associated Broadcasting Corporation July 1997 - August 1998 Junior Graphic Designer at B & C Design April 1997 - July 1997

Education University of Santo Tomas Bachelor, Bachelor of Fine Arts; Major in Advertising Arts, 1993 - 1997 De La Salle - Lipa Secondary Educaiton 1989 - 1993

The Brownmonkeys offer an alternative approach to contemporary art and design, keeping the whole work process fun and without inhibition. They have strength in numbers, varied sensibilities and kaleidescope of ideas.

Exhibits and Notable Projects

Sole DXB Feb 16 2011. The Village, DIFC Project MEGA May 23 - Jun 23, 2010. The Village, DIFC

MASA: Mass Assembly of Sound and Aesthetics Apr 24, 2010. Alpha Club WOMAD Abu Dhabi 2010 Apr 21 - Apr 24 2009, Abu Dhabi Corniche Fakie Dexibit May 13 - 23, 2010. Shelter, Dubai

International Publication Mentions MinD: Made in Dubai Mar 3 - Mar 9, 2010. DUCTAC, Mall of the Emirates Night of 1000 Drawings Nov 24, 2009. Sawa Gallery WOMAD Abu Dhabi 2009 Apr 22 - Apr 23 2009. Abu Dhabi Corniche Rock Me Leonardo Apr 15, 2009. Ad Nation, 2010

Worldwide Graphic Design Asia Issue 3 “Maria has an Aura” Representing UAE. Page 136, Deutsch, English, ISBN: 978-3939998-37-2 Graphic Design 3 “Drop-off box / MSF Duck Race / Fu Energy Drink” Page 206, 207, 341 English, ISBN: 978-981245-991-0

Car Art Festival at Dubai Festival City Apr 20 - May 1 2009. Dubai Festival City

Recommendations

Sharjah Biennial 9: Best Project Mar 15 2009. Sharjah Musem

“Rollan is a rare bread of designer. A very solid set of skills and very good craftsmanship allied to a sense of what makes urban design resonate with its audience. And he does all this with a perpetual smile on his face.”

My Name Is Robot Jan 22 - Feb 19 2009. Jam Jar Gallery, Dubai In A Box: An Alternative Art Exhibit Jun 11 2008. Traffic Gallery, Dubai The Brown Project Jul 07 - Aug 07 2007. Five Green, Dubai

Arnaud Verchère Partner/Managing Director Tonic International Ltd.

With Love and Dementia Mar 17 - Apr 17 2007. Majestic Hotel, Dubai

“Rollan is a street-wise yet extremely technical design pencil. Able to make the most mundane idea look amazing – he is the “Rollaniser”.”

Synthetic Interpretations of the Creative Delirium Jun 22 - Jul 22 2006. The Jam Jar, Dubai.

Iya Soriano-Retamar Communications and Events Manager, Tonic International Ltd.

“Rollan is one of the most creative designers I have had the pleasure of working with. His passion for the industry is unrivaled and his artistic talent is undeniable. Versatile, intelligent and imaginative, Rollan can provide the solution for all occasions, whether it be branding, illustration, advertising, graphic design or new media. His outgoing personality, team ethos and hard working attitude meant that Rollan was always a hugely popular member of the studio. His bold ideas challenge conformity and his ability to execute an idea are second to none. Professional, innovative, enthusiastic and artistic, combined with a genuine desire to improve as a designer will ensure Rollan is one of the most indemand creatives in the region.” Robert Gibbs Managing and Creative Director, RobotAndSpark

branding

DINGBLINGZ Dingblingz* are dingbats developed by dogboy for

robotandspark. An initiative to create an original set of typographic icons which reflects the studio’s funk philosophy and beliefs. Dingblingz* are more than dingbats, it’s iconography that are fun, satirical and hilarious. It’s more than decorative type but an icon that speaks for itself. Dingblingz* are going to be distributed online. It is a FREE downloadable open resource.

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BONYAN The Bonyan Development Corporation is a Dubai based company specialising in real estate. Using a fingerprint â&#x20AC;&#x153;bâ&#x20AC;? as a marque, symbolising strong identity and personal approach in the market.

BROKER’S LOUNGE The Broker’s Lounge is an office space dedicated for real estate brokers. Brokers and clients can hang-out and transact in the space in very “loungy” and relaxed environment.

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an-Na Surat EL-SHA’RAWY El-Sha’rawy is a series of books. Qur’an translated into english. Since it has been published a lot of times and read by a lot of people, they want to modernise the design and the look and feel for the young and modern generaition of readers. The look

I observ

and feel still stays traditional and arabesque but putting a much more modern approach.

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Just con wording moon s the sky

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MAN’OUSHII Man’oushii is a traditional Lebanese bakery that will be opening soon in the most posh streets in Dubai. The feel of Man’oushii is like a traditional bakery inside SOHO. They will be serving a variety of products mainly manakish and pastries. man’oushii identity option 1 / color scheme 01

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RS NEW MEDIA IDENTITY RS NEW MEDIA, the fully-fledged digital arm of robotandspark, based in London / Rickmansworth. RS New Media specializes in software and applications native to the UK and Europe. The brief was to carry out the existing robotandspark’s clean/quirky identity direction and make more “digital-powered”. Using the custom “space invader” icon made the identity a stronger sci-fi digital looking company.

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DAIRY DAY A UK based dairy company is producing a high end cheese brand. Dairy Day simply means fresh and personalised dairy products. Altough the milk products are not really from the fresh vallies of the country, their mode of producing their products is bespoke and truly handmade. Just like products made from the rolling hills of the Tuscan region.

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AL HADAF GROUP OF COMPANIES Dubai based corporate group. Their businesses are mainly import and export, real estate and insurance. They want to show a positiveness on their identity which clear shows an upward target in the logo.

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HAMZA TOWER A proposed tower to be build in dubai. The logo was inspired by the buildingâ&#x20AC;&#x2122;s architectural detail. A vertical arch in the facade.

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HAMZA TOWER A proposed tower to be build in dubai. The logo was inspired by the buildingâ&#x20AC;&#x2122;s architectural detail. A vertical arch in the facade.

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SAMA R MAGAZINE Brief: Display the complete retail offer of Sama Dubai at the leading retail exhibition of the year Insight: Even the worldâ&#x20AC;&#x2122;s biggest retail exhibition is pretty stiff and boring, even for retail professionals Solution: Jazz-up Samaâ&#x20AC;&#x2122;s presence while uniting all its retail offers around a central theme Results: The most visible and visited stand at Mapic 2008.

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WATERHOMES BROCHURE Brochure design for Dubai Real Estate giant Nakheel with their project in The Palm Jebel Ali Watherhomes.

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INJAZAT BROCHURE Is one of the Middle Eastâ&#x20AC;&#x2122;s foremost private equity investors, advisors and fund managers, providing capital and strategic support for growth companies. Using the forward movement of the paper plane as symbol, the brochure gives a firm and modern insight about the company.

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VARIED BROCHURES AND STATIONERIES

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FU ENERGY DRINK Developed a marque and packaging for an energy drink.

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DIFC VIP INVITATION A proposed packaging design/invitation for DIFCâ&#x20AC;&#x2122;s Annual celebreation. Their theme was constellation and planets for the whole event. To express that idea is to modernize the design while keeping itâ&#x20AC;&#x2122;s sophistication. Modernizing its logo, putting it into tin can shell and multi-layered brochures.

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BRADENTON PREP A revamp on their marque and their website.

bradenton prep website design

Bradenton Preparatory Academy, Dubai

OUR SCHOOL

CURRICULUM

ADMISSIONS

ARABIC

STUDENTS AND SERVICES

DUBAI SPORTS CITY

SPORTS ACEDEMICS

PANTHERS

ENGLISH

News & Announcement

PRE-K

School Calendar 2010-2011

KG1 AND KG2

Click here to access the school calendar for the coming year.

GRADES 1 - 3

School Calendar 2010-2011 Click here to access the school calendar for the coming year.

GRADES 4 - 6

School Calendar 2010-2011

MIDDLE SCHOOL

Click here to access the school calendar for the coming year.

bradenton prep website design

HIGH SCHOOL

in Association with Sports Academies

School Calendar 2010-2011 Click here to access the school calendar for the coming year.

CO CURRICULAR ACTIVI..

School Calendar 2010-2011

ACADEMIC PLANNING

Click here to access the school calendar for the coming year.

ARABIC/ISLAMIC STUDI..

School Calendar 2010-2011 Click here to access the school calendar for the coming year.

Welcome to Bradenton Preparatory Academy Dubai PANTHERS

ADMISSION PICS

STUDENTS

HIGH SCHOOL

ADMISSIONS

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ACADEMING PLANNING

School Calendar 2010-2011

Welcome to Bradenton Preparatory Academy at Dubai Sports City – offering your child a truly global education on a unique world stage. Bradenton Prep provides a rigorous and comprehensive American university preparatory curriculum from pre-kindergarten to grade 12.Combining the best practices of a progressive education with a classical foundation,students are engaged as individuals and inspired to invest in the process of their own education. Bradenton Prep will equip your child with the tools to become an independent, driven explorer for whom achievement on the playfields of academics, arts, sports, career and community becomes a lifelong pursuit.

ADMISSIONS

Click here to access the school calendar for the coming year.

ADMISSIONS

MIDDLE SCHOOL

DOWNLOAD DOCUMENTS INTRODUCTION Welcome to Bradenton Preparatory Academy at Dubai Sports City –

Welcome to Bradenton Preparatory Academy at Dubai Sports City –

offering your child a truly global education on a unique world stage.

Bradenton Prep provides a rigorous and comprehensive American

university preparatory curriculum from pre-kindergarten to grade

12.Combining the best practices of a progressive education with a

classical foundation,students are engaged as individuals and inspired

to invest in the process of their own education. Bradenton Prep will

VARIED MARQUES FROM 2000 - 2006

LAKECITY T

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INVESTMENT

F O R U M

VARIED MARQUES FROM 2000 - 2006

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BURGER KING MAKE YOUR OWN KING CAMPAIGN One of the proposed campaign for BK. The campaign revolves the idea of “making his own king” which encourages customers to make a likeness and images of the king what ever which way they want to. They’ll be able to exectute it in different platforms, from websites, kiosks and print campaign.

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EY O

BU R

TV .

Visit bk.ae and build your own king. the coolest king we find on our website will then be brought to life and appear on our next tv ad.

( FAISAL

CAIRO

)

MOUSTACHE MUFTI

www.burgerking.com

MAKE YOUR OWN

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ACCESSORISE

VOTE

CONTACT

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MAKE YOUR OWN

ACCESSORISE

VOTE

HAVE THE KING YOUR WAY.

CONTACT

MOUSTACHE MUFTI

DESERT WARRIOR

KING THE KING

MOUSTACHE MUFTI

DESERT WARRIOR

KING THE KING

Voting Station inside Burger King (Touch-screen kiosk)

HEADPIECE

MAKE YOUR OWN KING AND SEE IT ON TV

MAKE YOUR OWN KING WEBSITE

THE CALL CENTRE LOGO

THE BK 20/20 CAR DELIVERY SIGN STICKER

TOP

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LEFT

FRONT

BURGER KING VARIED MARQUES USED FOR CAMPAIGNS

STEAKHOUSE BK STEAKHOUSE LOGO GENERIC

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STEAKHOUSE BK STEAKHOUSE LOGO COMPLETE SET

BK’S HAVE IT YOUR WAY T-SHIRTS Brief: Communicate the rational side of “Have It Your Way” in a compelling and fun way Insight: Super fans, mostly young adults, love cool collectibles, even if they are promotional Solution: Create quirky t-shirts Results: Months later, we still see some of these t-shirts in the streets

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VARIOUS BK PRODUCT LAUNCHING CAMPAIGNS

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VARIOUS BK PRODUCT LAUNCHING CAMPAIGNS

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VARIOUS BK PRODUCT LAUNCHING CAMPAIGNS

{ } IT'S

COLD

NEW

CHOCO dogbook

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{ } IT'S

HOT

n hans e k c i Ch er bee nev tender so *GENETICALLY MODIFIED ORGANISMS

client:

BURGER KING

heading:

FIRE GRILLING POSTER

option 1

VARIOUS BK PRODUCT LAUNCHING CAMPAIGNS

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VARIOUS BK PRODUCT LAUNCHING CAMPAIGNS

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BK 200TH RESTAURANT FOLDER Client: Burger King. Agency: Tonic Communications. Paper Stock: Conqueror Wove Smooth 300 gsm. Burger King asked us to do a press folder and a CD containing its press information. It must communicate fun+200th restaurant+the classic flame BK graphics. The solution is to use images of its consumers eating a whopper. Paper mechanical was tricky though.

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DIFF CAMPAIGN Drawing people together. Cinema, like any form of art, is a medium of expression, of telling stories that bring people together regardless of their background.Â This execution uses a traditional art form of the region to express how movies in the Dubai Film Festival excite the senses and leave their mark on anyone and everyone. Â

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Bridging Cultures. Meeting Minds.

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AL MAABAR CAMPAIGN Tonic Communications pitch for Al Maabar. Capitalizing the idea “Together we make the heart beat stronger” depicted by a constructed sound waves/lifeline of the key cities in the GCC.

Le cœur de Rabat va battre plus fort Au cœur de tous nos projets est l’âme du lieu. Nous développons des espaces où nous pourrons tous aimer vivre, travailler et jouer. Des lieux ou les âmes peuvent s’épanouir. Al Maabar. Des lieux inspirés éveillent l’esprit

Together we make the heart of Tripoli beat stronger almaabar.com

Before we develop, we find out what makes a city tick. We study its vibe and we listen to its rhythm. We want to build places where people want to live, work and play. This is where soul begins. Al Maabar. Inspired Places Stir The Soul

almaabar.com

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Together we make the heart of Doha beat stronger Before we develop, we find out what makes a city tick. We study its vibe and we listen to its rhythm. We want to build places where people want to live, work and play. This is where soul begins. Al Maabar. Inspired Places Stir The Soul

almaabar.com

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WE GRIND IT HARD AD

TONIC RECEPTIONIST AD

A self promo ad for Tonic. A barter deal between Gulf Marketing Review, a

Tonic’s ad for a vacant post. Idea: Create an ad to attract receptionist

monthly magazine about marketing in the gulf region. Really, it’s much easier to

applicants with the qualification mentioned. Copy: “our idea of a receptionist.

think for somebody else’s ad rather than a self promo. It proves, with quick and

6. mind-blowing phone skills 7. great smile power (with teeth) from

random thinking you can create provocation and attention.

9-5 8. unable to say “no”, only “please hold” 9. laughs at poop jokes 10. enjoys organizing more than sex 11. ends emails with a smiley face 12.

I am sure this will turn heads. No offense to the logos illustrated, It maybe TBWN,

administrative dominatrix 13. gets the job done with a cherry on top 14.

Y&K, a logo with a star, LOVE, RWT. Because every logo was cut.

aesthetically advantageous 15. shares her umbrella-ella-ella-eh-eh. if you think you are this person. send your cv”

MSF DUCK RACE An identity and poster design for MSF’s Charity Duck Race Competition. Basically, anyone can participate on a mini-olympic competition. Participants will have to buy a “Rubber Duck” to raise funds for MSF’s cause.

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UNICEF’S LEAN CHALLENGE Unicef’s challenge to eradicate obesity into the middle east.

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O.R. TITLE DESIGN Title design for O.R., a reality-based TV show presenting scenes and information inside the operating room. The design is graphic and “collaged,” trying to deviate from a very clean common approach. From a 20 seconds clip, you’ll get a bit of story-telling on what’s the show is all about. WATCH THE VIDEO

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THE G-MAN A Robotandanspark entry for AMOR Magazine (a magazine of random). The Gadaffi Issue (Issue 05). I came up with G-Man, the equation is Sex + Power + Corruption + Politics + Violence = The G-Man.

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MODERN REVOLUTION Featured in Coverjunkie.com. This is June cover for Campaign Middle East: “edition of the UK’s leading magazine for the advertising and media industry. The brief is to champion creativity and best practice and to act as a constructive forum for debate in the midst of an ever-evolving media landscape.” Published by Motivate Publishing, produced by Robotandspark

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VC3 VESPULA POSTCARD ILLUSTRATION

SNEAKER HABIT

Here it is. Introducing Robotandspark’s limited

“Sneaker Habit” A1, Digital Print on paper. A

edition, collectible art figure – the ESC-produced

SoleDXB entry for the print exhibit. Inspired while

Robot VC3′s! It’s an honor to participate and got

watching History Channel’s series The Seven

the chance to design a postcard illustration for

Deadly Sins.

Vespula (the yellow robot, last image). Robert Gibbs, the creator of the VC3′s has invited artists to interpret VC3 in his own unique way. Available in five fruity flavours and a customizable DIY white finish, the 600 figures will be available in the very near future. All hail Bubblegumm, Vespula, Viper, Monroe and Hendrixx! More info coming soon. Check his amazing work at http:// robotandspark.com/ For those of you who has no idea how cool is this robot is and it’s previous projects check out this link: http://evildogboy.com/2009/05/rage/

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MIND: KANTO 120 Illustrations works for the MinD exhibit at DUCTAC. The Brownmonkeys will be displaying more than 120 byte-size artworks on frames. 9 artists developing 15 art pieces each. The display is called “Kanto” WATCH THE VIDEO

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DOLLS FROM HELL “Nakamura” and “Bloink” dolls 20cm x 14cm approx. Acrylic, Permanent Ink on Vinyl Doll. The Brown Project Exhibit, a group exhibition by The Brownmonkeys. 07.07.07, Five Green Gallery, Dubai.

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YUMMY Yummy. Pencil on paper, digitally colored. Illustration used for a fast food restaurant.

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MODERN EQUATION Religion + Politics + Commercialism = Death and Rebirth. An equation of the modern human existence. A never ending pursuit of man for happiness and destruction leading to self glorification.

TIGER BEERâ&#x20AC;&#x2122;S ADDED DISTINCTION SHIRTS Tiger Beer launched its Added Distinction promotion and has produced 4 limited T-shirts designed by the BROWNMONKEYS which not only reflect the premium beerâ&#x20AC;&#x2122;s taste distinction, but also the qualities it shares with target audience. the designs demonstrate the ability to be BOLD, INDEPENDENT, BRAVE AND POWERFUL. Customers who purchased a Tiger pint/bottle will receive a collection card and stand the chance to win the grand prize of a trip to Singapore.

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OGILVYâ&#x20AC;&#x2122;S HABIT MURAL PROJECT Nine murals. Three floors. Eleven artists. Pure Fun. An Ogilvy commissioned mural project.

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BK MURALS This is the new “have it your way” Burger King digital mural. It’s a towering 2.7m height x 8.4m length installed in the food area at the biggest mall in the world, Dubai Mall. It’s a massive print sandwiched in acrylic panels. Plus some in-store branding in future installations. Tonic pushed the idea of pop art into functional visual communication, attracting new set of customers, fun and outgoing, preaching the “have it your way message.” Lines like I cannot imagine myself without onions, I’m an extra cheese kind of guy. Putting democracy to your whopper, that’s the bottom line.

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BK MURALS This is the new â&#x20AC;&#x153;have it your wayâ&#x20AC;? Burger King digital mural.

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BABYBOY BABY TEES ILLUSTRATIONS

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BEST PROJECT The Best Project A Graphic Art Project Commissioned by SHARJAH BIENNIAL 9 Graphic design is mostly employed by the corporate world as a tool to advertise or publicize a product. A popular perception puts the functionality of design at the forefront. Conversely, Graphic artists are mostly concerned with the aesthetics of design. They seek a practice where the result of the design process is perceived as a product in itself. The Best project aims to explore potential links between the commercial and aesthetic spheres of the design process. The starting point was to identify two commonplace visual elements from Sharjah – a construction site fence. While the construction site fence is branded with the company’s name, “Best”. Both objects had much in common, including strong visual elements. “Best” fence, both elements were able to grasp the attention of a passerby. Using the “Exquisite Corpse” technique, the project brought together two groups of graphic designers who worked collectively. The “Best” project involves 6 professional graphic designers who live and practice in the UAE. Using the same Exquisite Corpse technique, the 6 designers collectively produced 12 artworks to be exhibited during the Biennial period. The designs were displayed on “Best” construction site fences across Sharjah, using its sharp color contrast as an eye-catcher. Project Curator: Ahmed Foula Project coordinator: Khalid Mezaina

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GOREBIS PROJECT Guys from Corbis visited the office and gave us some books. New stock shots they have. I got one book and thinking maybe it’s better to patch nasty drawings on each page rather than letting the book rot on the shelves. We’ll revive it and call it “The Gorebis Book.”

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KOWLOON Sneaker Pimps is the worlds largest touring sneaker hip-hop lifestyle exhibition featuring over 1500 pairs of rare, limited edition, vintage, celebrity signed, artists collaborated sneakers and a collection of sneaker inspired artwork, fashion and photography. The tour also features live street art installations, live skateboarding demonstrations, street basketball competitions and live hip-hop and rock performances by some of the worldâ&#x20AC;&#x2122;s foremost recording artists. I entered Kowloon. Iinspired by my trip to Hong Kong. It appealed to me, much of a subconscious treat. The flea market, temples, the people, everything there is so entangled. The mixture of chaos and vibrancy is such a big impact to me. WATCH THE VIDEO

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THE DOGBOX A showcase of 30 odd limited edition MDF boxes. Featuring : {ths} / Aditya / Alia / Altamash / Amrit / Archan / Arezu / Arisu / Avi / Bastard Project / Bhavya / Brownmonkeys: Suavecito, Artlifeflip, Pinkblot, Prettymonkey, Muhaisnah 4, Blacksheep, Dozign and Dogboy / Cima / Daniel / Dhanya / Diya / Elmaee / James /Lazzuri / Lina / Neena / Noel / Payal / Rami / Renata / Rita / Rob / Sangeeta / Sarah / Shaxeb / Vivek / WATCH THE VIDEO

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RAGE Dubai design initiative robotandspark is ready to set the standards for Middle East pop culture at thejamjar with an exhibit focused on…robots! The art world has recently taken the designer toy explosion seriously with top auction house Christie’s auctioning off designer toys for substantial amounts. thejamjar hosted the Middle East’s first designer toy custom exhibition. Participating artists also was invited to submit artwork using the theme “Robots” – a small number of artworks will be selected for display and produced using various mediums – printing on canvas, laser etching on wood, plastic lenticulars etc . The exhibition plans to push boundaries not only in content but also on the techniques used to display the artwork. The aim is to exhibit a collection of one-off premium art pieces that would be at home in luxury apartments or design museums alike. WATCH THE VIDEO

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VARIOUS T-SHIRT DESIGNS WATCH THE VIDEO

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VARIOUS T-SHIRT DESIGNS WATCH THE VIDEO

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VARIOUS T-SHIRT DESIGNS WATCH THE VIDEO

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Satwa G. Satwa G. (gang). 42 cm x 29.7 cm. Pen and Ink, Watercolor on Paper. An Allegory of a district in Dubai. My interpretation of the environment.

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THANK YOU!