Social Media Update

– David Margan & Marylu Lloyd

This past month has been consumed by the muchdelayed consumer focused phase of the launch of Dogs Australia.

Our President, Ulla Greenwood, who is also a member of the Dogs Australia executive was engaged to do national interviews regarding the breeding bans issue and the consumer launch itself focused on ‘National Puppy Day’.

The core of that campaign was ‘Research the Right Breed’,

1. Is this the right time to buy a pup?

2. What is the right breed for your family and lifestyle?

3. Who is the right breeder to buy from?

This education program, driving our brand as the dog experts, is accompanied by seven videos illustrating the characteristics of each of our dog groups.

Those videos were all shot here in Queensland courtesy of the wonderful work of Ian Rasmussen and over 140 handlers and dogs from our Queensland membership and have now all been uploaded onto the Dogs Australia website.

Don’t forget to follow and like them on our Dogs Australia Facebook and Instagram page @dogs_ australia_ and the same on our Dogs Queensland site.

#purebred#purebreddogs#pedigreedogs #dogsaustralia#dogsaus#dogsofaustralia #kennelclub#ethicalbreeder#responsiblebreeder #responsiblebreeding#righttime#rightbreed #rightbreeder#dogsofinstagram#dogslife#dalmatian #lagottoromagnolo#oldenglishsheepdog#cairnterrier #cavalierkingcharlesspaniel#bernesemountaindog #whippet

Meanwhile the social media profile and audience of Dogs Queensland continues to grow.

Our Dogs Queensland Facebook posts and Instagram post impressions are up by 36.3 per cent and 36 Percent compared to the previous month, reaching 17.643 people! Engagements are also up by 23 per cent.

We’ve already gained 300 new Facebook followers this year, meanwhile we have 1250 Instagram followers, and they are still growing steadily.

One of our flood posts featuring a 12-month-old black Labrador frolicking in the puddles certainly put a smile on a lot of people’s faces reaching almost 5000 people with 827 engagements, 20 comments and 15 shares.

The warning post about mushroom toxicity after the rain certainly drew some attention too, reaching around 9000 people with 353 engagements.

This post was shared 50 times which is a great result as the more times posts are shared the more people end up following our pages!

Finally, praying for Ukraine on the death of a brave animal warrior reached over 3117 people and was shared 23 times.

Naturally enough, Dogs Australia has also been keeping us busy sharing their, ‘Research the Right Breed’ campaign posts too.