Social Media Update – David Margan, Communications Consultant Our footprint on our social media platforms continues to grow apace with a 297% increase!! Impressions climbed to 55,102 – a 37.1% increase, while engagements saw a 38.8% increase. Impressions help measure the number of people who have seen a post, even if they didn’t click, comment, or otherwise engage with that post.
OLD DOG PEDIGREES The Laurie Luxmoore Library has been scanning very old dog pedigrees. The earliest they have is 1911, are hand written and the information is Not on any database. If any Dogs Queensland member would like more information or a copy of any of the pedigrees they have, simply contact Heather Simpson at corwin@iinet.net.au.
They are a particularly important metric on Twitter, Facebook, Instagram, and LinkedIn. Overall from February to April we grew our audience by 5%. Here is a brief breakdown of our analytics:
Audience Metrics Totals% Change Total Audience: 8,174 / 18.8% Total Net Audience Growth: 1,318 / 103% Facebook Page Likes: 1,000 / 54.6% Instagram Followers Gained: 495 / 316% Since Dogs Queensland decided 12 months ago to better engage our social media platforms we have seen our audience grow by a wonderful 103%. Well done Marylu! We are raising our profile and brand. What has also been pleasing has been the absence of rancour, false facts and negative posts and our membershipis to be congratulated.
Please remember to press that like button.
54
DOG WORLD May 2021
As always we are happy to receive your dog tales and stories for possible inclusion in upcoming issues of the Dog World magazine. All canine topics are welcome, including ‘paw inclusive’ coffee shops to dog-friendly accommodation or breeder’s topics. Simply send them through to barbara@dogsqueensland.org.au
