Dole Europe BV Brochure

DOLE EUROPE B.V.

RAISING THE BAR IN EUROPEAN FRESH PRODUCE

Dole Europe

Who we are

Introducing Dole Europe BV, a fresh concept in European fresh produce retail provision.

Launched on January 1st and headquartered in the Netherlands, Dole Europe B.V. will work in tandem with tropical fruit specialist Dole Europe GmbH in Hamburg, acting as the central focal point for Dole’s non-tropical fruit operations across continental Europe. Bringing together the relative strengths of former Total Produce businesses, most notably local infrastructure and market expertise, alongside Dole’s global production and logistical resources and reach Dole Europe will focus exclusively on anticipating and meeting evolving retailer requirements and is dedicated to extracting costs and adding value across the supply chain while delivering a demonstrably superior service to customers across the continent.

Our ambition is clear. We believe that the coming together of Dole Food Company and Total Produce has created a new kind of produce business, one with unique strengths and advantages. In consolidating our operations under Dole Europe BV, we can offer customers seamless access to our global operations via a simplified organisational structure. It’s a compelling combination. By delivering bespoke, streamlined routes to market from our global production together with best-in-class category management, value adding NPD and innovation, we are confident in our capacity to differentiate not only our produce, but also the service that we provide while driving forward our business and that of our customers in the months and years that lie ahead.

What makes us different...

BESPOKE SERVICES

With local category experts bringing to bear global strengths, Dole Europe B.V. offers a bespoke, streamlined service founded on a commitment to always going the extra mile, innovative category management, dedicated support services and an unyielding focus on the unique needs of individual customers.

BEST IN CLASS CATEGORY MANAGEMENT

Consolidating the collective category expertise and experience from across the Dole group in a central hub and applying it to meet the unique requirements of local markets and customers across Europe.

DELIVERING GROUP RESOURCES

Extracting costs and adding value, Dole Europe B.V. is committed to delivering to European retailers, the global growing, logistical, technical, packaging, innovation, marketing and sustainability strengths of Dole plc.

OPTIMISING THE SUPPLY CHAIN

Providing the most direct route to market for Dole global production and the most accomplished third party growers from across the world’s more fertile growing regions.

Our Mission To Simplify

Direct access to the best people and the best production

To Streamline

Delivering the most direct route to global production.

To Focus

Applying global strengths in local markets.

• ACCOUNT MANAGERS

BESPOKE SERVICES

• CATEGORY MANAGERS

• MARKET EXPERTISE & EXPERIENCE

• LOCAL REPRESENTATIVES

CATEGORYBESTINCLASSMANAGEMENT

OUR RANGE:

• STONE FRUIT

• TOP FRUIT

• CITRUS

• GRAPES

• EXOTICS

• MELONS

• OWN PRODUCTION

• TRUSTED THIRD PARTIES

OPTIMISINGTHESUPPLYCHAIN

• LOCAL ON-THE-GROUND OPERATIONS

• GLOBAL LOGISTICS

• CATEGORY MANAGEMENT

• MARKETING

• PACKAGING

•TECHNICAL

• SUSTAINABILITY

• INNOVATION

DELIVERINGGROUPRESOURCES

Leveraging Consumer Insights

In Dole, we believe that by understanding the consumer we can better serve the consumer and, by extension, our customers across Europe.

Dole’s Consumer pan-European research project began life as “Kostministeriet”, meaning “the Ministry of Food” in Sweden. Dedicated to providing deeper insights into what motivates and inhibits consumers from eating more fresh fruits and vegetables, in 2022 its scope was broadened to cover 10 different European countries. Using a variety of complementary research methods Dole Consumer Compass, so named given its objective to “point us in the right direction”, seeks to deliver a deeper understanding of consumers than traditional research provides. It is used to support generic promotion of produce, for New Product Development and for category management purposes with retail partners. 10,000 people were interviewed across 10 European countries; Austria, Germany, Belgium, France, Czech Republic, Denmark, Sweden, Finland, Poland, and the Netherlands.

By garnering a deeper understanding of consumer perceptions of fresh fruits and vegetables our hope is to inform our approach to meeting the expectations of consumers and customers across the continent, driving consumption and promoting better health and well-being.

Consistency and Continuity

We have carefully selected our growers to guarantee full shelves year-round, with the quality, composition, and taste you expect from us.

Consistency and Continuity

Global Production & Sourcing

MANGOES STONE FRUIT

AVOCADOS

TOP FRUIT

TROPICAL FRUIT

CITRUS FRUIT

GRAPES

EXOTIC FRUIT ROOTS

A Grower at Heart

Chile

For its soil and climate conditions, Panque and Maria Pinto are among the best areas for avocado crops in Chile. Three of the four farms (Alto Panquehue, La Ensenada and La Puntilla) in Chile are located in Panquehue (V Region of Chile). The fourth farm is located in Maria Pinto (Metropolitan region of Chile).

Volumes

A total of 3,757 hectares is managed of which 2,087 hectares are planted (1,686 hectares of avocados).

Colombia

In Columbia the avocado production is consolidated and secured from two areas: DVSSSAS and Wakate. DVSSAS includes 980 hectares of avocados and Wakate 1,000 hectares are planted today. The full ambition of Wakate is to reach up to 2,500 hectares.

Volumes

The two growers will have 3,000 – 4,000 hectares combined and produce 18,000 – 20,000 tons for export.

South Africa

Dole South Africa’s current avocado supply is sourced from the Limpopo Province. The warm subtropical conditions are ideal for supply and 60% of South Africa’s avocado volume is sourced from this region.

Volumes

The estimated average 5-year annual production of avocados in South Africa is 132,600 tons of which 46% is exported to Europe and the United Kingdom.

Brazil

The heart of our operation is located 5 km from the center of Petrolina where we can centralize the processing of mangoes for export and the entire operation for the domestic market. This strategic location enables shipments via Fortaleza (850 km) and Natal (950 km).

Volumes

Total area of production is approximately 1,200 hectares.

Our People - your competitive advantage

Tony O’Halloran

IT Director, Ireland and UK Category

Contact: xxxxxx

Tony O’Halloran

IT Director, Ireland and UK Category Contact: xxxxxx

Tony O’Halloran

IT Director, Ireland and UK Category

Contact: xxxxxx

Tony O’Halloran

Tony O’Halloran

IT Director, Ireland and UK Category

Contact: xxxxxx

Tony O’Halloran

IT Director, Ireland and UK Category

Contact: xxxxxx

Tony O’Halloran

IT Director, Ireland and UK Category

Contact: xxxxxx

Tony O’Halloran

IT Director, Ireland and UK Category Contact: xxxxxx

Our People - your competitive advantage

Director of Sustainability, Dole EMEA

ben.horsbrugh@dole.com

Director of Sustainability, Dole EMEA

ben.horsbrugh@dole.com

Director of Sustainability, Dole EMEA

ben.horsbrugh@dole.com

Director of Sustainability, Dole EMEA

ben.horsbrugh@dole.com

Director of Sustainability, Dole EMEA

ben.horsbrugh@dole.com

Director of Sustainability, Dole EMEA

ben.horsbrugh@dole.com

Ben Horsbrugh

Ben Horsbrugh

Ben Horsbrugh

Ben Horsbrugh

Ben Horsbrugh

Ben Horsbrugh

Ben Horsbrugh

Director of Sustainability, Dole EMEA

ben.horsbrugh@dole.com

In Dole we’re committed to adding tangible value to the products that we sell and the services we provide. Our DOLE® brand is hugely important in this regard. In markets across Europe it is a recognised and trusted brand, one synonymous with quality. We’re determined, however, to do more, to ensure that it is the focal point for best practices in production, packaging, new product development, sustainability and promotion. To that end, we are committed to bringing to market integrated solutions which:

p Place consumer insights at the heart of our category planning.

pAdopt a portfolio approach to category management, integrating Vale Add products to maximise choice and returns.

Ben Horsbrugh

Director of Sustainability, Dole EMEA

ben.horsbrugh@dole.com

pPrioritise on-shelf packaging impact.

pEmbrace innovation across packaging, processes and promotions.

p Offering contemporary in-store activities and digital support

Adding Value In-store

Introducing our Dole BE Exotic!TM range of Avocados and Mangoes- available loose, in twin-packs, three-packs and sustainable packs. Inspired by consumer insights drawn from across Europe, our Dole BE Exotic!TM range invites consumers to “Embrace their inner adventurer!” by trying something new. Lifestyle orientated, it is bold and brash and designed to stand out on the retail shelf while engaging consumers in a contemporary way.

BE Bold. BE Daring. BE Adventurous. BE Exotic!

NEW PRODUCT DEVELOPMENT

An unique packaging solution developed by Dole Europe B.V.

A SUSTAINABLE SOLUTION

100% sustainable packaging

PRODUCTION

Grown on group farms

OUR ICONIC BRAND

Leveraging trust in a recognised, liked brand

PROCESSING

Ripened & packed in our own facilities

MARKET

Benchmarked against local peers. Customised to maximise sales

With the introduction of the Dole BE Exotic!TM sustainable packaging we raise the bar concerning sustainable packaging. Exceptional loose, twinpack Dole BE Exotic!TM Avocados and Mangoes and our sustainable cardboard twinpacks are available in quality retailers across Europe.

RANGE ORGANIC

COMING SOON!

The Dole Organics unit within Dole Europe B.V. is dedicated to raising the bar in the Organics category. Sometimes big is beautiful, after all. We’re determined to bring the full resources of Dole to bear to “professionalise provenance” by investing in Organic, nurturing relationships with the most accomplished Organic Growers adding value through our Local Grower Academy and investing in packaging and promotion to drive the category as a whole. Our Dole GO Organic! brand will be available from March 2023.

RANGE CONVENIENCE

The thing with cooking is that you have to start somewhere. And as we all know, starting is the worst. Starting this text? Nearly impossible. Starting a new healthy lifestyle? Oh, the struggle. Starting dinner plans when you’re already hungry, without one solid idea or ingredient?

But what if we told you that we’ve already started it for you? And that all you had to do was to just add something. It does have a ring to it, doesn’t it? Now, we can’t set the table for you, obviously. And we can’t do the shopping, unfortunately. But what we can do is to put

together a meal kit to kick start your dinner. Does it contain fresh and locally produced vegetables, untouched by a freezer? Yes it does. Are they chopped up and ready for the oven? Naturally. Does it come with herbs and seasoning? Yup, just add it to the mix.

So, when it’s time to shine –just add you!

OURJUSTADDRange

FRESH BABY LEAF SALADS

During the Swedish season, the leaves are grown at Vidinge Gård in Skåne, the rest of the year they come from selected growers in southern Europe.

Salads for everyone and every occasion.

PRE-CUT MIXES

A new and easy way to make everyday food tastier! Our pre-cut mix of cabbage and exciting vegetables can be served as it is, but becomes extra good when it is cooked for a few minutes in a frying pan.

ORGANIC BABY SPINACH

RUCOLA

ORGANIC RUCOLA MÂCHE

GARDEN MIX

GARDEN MIX

ORGANIC GARDEN MIX

FRENCH MIX

FAMILY MIX

ITALIAN MIX

FRESH SALAD BLENDS

SPINACH

SPINACH

PREMIUM CABBAGE MIX

COLOURFUL MIX

CRISPY CARROT CRISPY CABBAGE

CHOPPED

Time to make time. With our Chopped kits the meal is done in no time. Add some protein of your own choice or eat as it is. The base is the same - chopped lettuce, cabbage, carrots, and kale. However, the Chopped Kits include different dressing, and toppings to make a complete and tasty meal.

roast

CHOPPED KIT SESAME ASIAN

Lettuce, cabbage, red cabbage, carrots, kale

Sesame & soya dressing, sesame seed & cashew topping

CHOPPED KIT AVOCADO RANCH

Lettuce, cabbage, red cabbage, carrots, kale

Avocado ranch dressing & crispy corn topping

MEAL SOLUTIONS: Ready to....

CHOPPED KIT PESTO ITALIAN

Lettuce, cabbage, red cabbage, carrots, kale

Pesto dressing and Italian mix & regato cheese topping

Our Ready-to-roast/cook/eat products is our meal solution. A way to get the consumer to make a tastier choice and an easy way to solve the ”what to eat”-problem.

cook

LEMON PEPPER

Potato, broccoli, carrot

Lemon pepper seasoning

FRENCH ONION

Potato, broccoli, carrot

French onion seasoning

VEGGIE MIX

Cauliflower, broccoli, carrot

CLASSIC

Cabbage, carrot

White dressing

CHILI COLESLAW

Red cabbage, broccoli, kale

Chili dressing

ASIAN

Red cabbage, cauliflower, kale

Sesame dressing

The product is packed in "Evolve by Faerch", which ensures true circularity, as it is made from recycled trays and bottles, and can be recycled for food packaging - again and again.

COLESLAW

COLESLAW

The Dole Way

In Dole we recognise how fortunate we are to lead an industry marketing the most nutritious of foods with amongst the lowest environmental footprints of all the major food groups. With this privilege comes immense responsibility. We are wholly committed to adherence to best sustainable practicesto being trustworthy custodians of the environment, strong advocates for worker welfare, constructive contributors to the communities in which we trade and enthusiastic promoters of nutrition and best practices in production.

For Nature

For people

We commit to: Improve the livelihoods of individuals across our entire business – from farmers to customers

For nature For food

We commit to: Protect the natural environments in which we operate to reduce our impact and strengthen habitats

We commit to: Provide retailers and consumers with safe, healthy, nutritious and responsibly grown food

BIODIVERSITY

Our Sustainability Priorities

For People

COMMUNITY ENGAGEMENT

PRODUCTION

MARKETPLACE

For Food

NUTRITION PROMOTION

STAKEHOLDER ENGAGEMENT

WORKER WELFARE

HEALTH AND SAFETY

RESPONSIBLE SOURCING TRANSPARENCY

FOOD SECURITY

FOOD SAFETY

GOVERNANCE

The Bigger Picture - our capacity to do

Our Story