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For You.
Contents Bodoni
09
Baskeville Old Face
13
17 Bembo 21 Didot
Akzidenz Grotesk Frutiger Avenir
27
31 35
39 Typography Posters 43 Franklin Gothic
06
Serif
Bodoni
Baskerville Old Face
Didot
Bembo
08
09
Bodoni Bodoni is a series of serif typefaces first designed by Giambattista Bodoni (1740–1813) in 1798. The typeface is classified as Didone modern. Bodoni followed the ideas of John Baskerville.
Though
these later designs are rightfully called modern, the earlier designs are transitional.
curved aperture
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz hook like tail
pointy tail
leaf like tail
angular beak
pointy vertex
overlaping serif
1234567890 unique teardrop
brushed stroke
Bodoni Font specimen
6
8
12
16
20
24
30
36
44
56
ABCDEFGHIJKLM NOPQRSTUVWXYZabc defghijklmnopqrstuvwxyz
The quick brown fox jumps over the lazy dog.
ABCDEFGHIJKLMNOP QRSTUVWXYZabcdefghi jklmnopqrstuvwxyz
The quick brown fox jumps over the lazy dog.
ABCDEFGHIJKLM NOPQRSTUVWXYZabc defghijklmnopqrstuvwxyz
The quick brown fox jumps over the lazy dog.
ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmnopqr stuvwxyz
The quick brown fox jumps over the lazy dog.
11
12
13
Baskerville Old Face Baskerville is a transitional serif typeface designed in 1757 by John Baskerville (1706–1775) in Birmingham, England. Baskerville is classified as a transitional typeface, positioned between the old style typefaces of William Caslon, and the modern styles of Giambattista Bodoni & Firmin Didot.
curved terminal
long edgy serif
unique spur curved lobe
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz thick teardrop
curve beak
brushed tail
filled serif
1234567890 unique teardrop
slant serif sharp serif
Baskerville Font specimen
6
8
12
16
20
24
30
36
44
56
ABCDEFGHIJKLMNOP QRSTUVWXYZabcdefghi jklmnopqrstuvwxyz
The quick brown fox jumps over the lazy dog.
ABCDEFGHIJKLMNOPQR STUVWXYZabcdefghijklmnopqr stuvwxyz
The quick brown fox jumps over the lazy dog.
ABCDEFGHIJKLMNOP QRSTUVWXYZabcdefgh ijkmnopqrstuvwxyz
The quick brown fox jumps over the lazy dog.
ABCDEFGHIJKLMN OPQRSTUVWXYZabcde fghijklmnopqrstuvwxyz
The quick brown fox jumps over the lazy dog.
15
16
17
Didot Didot is a name given to a group of typefaces named after the famous French printing and type producing
family. The
classification
is
known
as modern, or Didone. The typeface we know today was based on a collection of related types developed in the period 1784–1811.
loop terminal teardrop loop
unique spur
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890
thin crossbar
unique terminal
pointy vertex
leaf like tail
half acender
spaced serif
unique number serif
unique teardrop
Didot Font specimen 6
8
12
16
20
24
30
36
44
56
ABCDEFGHIZJKLMNO PQRSTUVWXYZabcdef ghijklmnopqrstuvwxyz
The quick brown fox jumps over the lazy dog.
ABCDEFGHIZJKLMNOP QRSTUVWXYZabcdefghijk lmnopqrstuvwxyz
The quick brown fox jumps over the lazy dog.
ABCDEFGHIZJKLMNOP QRSTUVWXYZabcdefghi jklmnopqrstuvwxyz
The quick brown fox jumps over the lazy dog.
ABCDEFGHIZJKLMN OPQRSTUVWXYZabcd efghijklmnopqrstuvwxyz
The quick brown fox jumps over the lazy dog.
19
20
21
Bembo Bembo is the name given to a 20th-century revival of an old style serif or humanist typeface cut by Francesco Griffo around 1495. The typeface Bembo seen today is a revival designed under the direction of Stanley Morison for the Monotype Corporation in 1929.
22
curved spur
unique spur
serif apex brushed stroke
flat serif
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz terminal below baseline
pointy spur
long serif
brushed stroke
overlapping serif
long serif
1234567890 long number serif
Bembo Font specimen
6
8
12
16
20
24
30
36
44
56
ABCDEFGHIZJKLMNO PQRSTUVWXYZabcdef ghijklmnopqrstuvwxyz
The quick brown fox jumps over the lazy dog.
ABCDEFGHIZJKLMNOP QRSTUVWXYZabcdefghijk lmnopqrstuvwxyz
The quick brown fox jumps over the lazy dog.
ABCDEFGHIZJKLMNOP QRSTUVWXYZabcdefghi jklmnopqrstuvwxyz
The quick brown fox jumps over the lazy dog.
ABCDEFGHIZJKLMN OPQRSTUVWXYZabcd efghijklmnopqrstuvwxyz
The quick brown fox jumps over the lazy dog.
23
24
Sans Serif
Akzidenz Grotesk
Frutiger
Avenir
Franklin Gothic
26
27
Akzidenz Grotesk Akzidenz-Grotesk is a grotesque (early sans-serif) typeface originally released by the Berthold Type Foundry in 1896 under the name Accidenz-Grotesk. It was the first sans serif typeface to be widely used and influenced many later neo-grotesque typefaces after 1950.
teardrop bowl
big middle arm short arm
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890 squar dot
big bowl
small tail
short arm
angular tail
short tail
drop bracket
Akzidenz Font specimen 6
8
12
16
20
24
30
36
44
56
ABCDEFGHIJKLMNOPQR STUVWXYZabcdefghijklmn opqrstuvwxyz
The quick brown fox jumps over the lazy dog.
ABCDEFGHIJKLMNOP QRSTUVWXYZabcdefghijk lmnopqrstuvwxyz
The quick brown fox jumps over the lazy dog.
ABCDEFGHIJKLMNOPQR STUVWXYZabcdefghijklm nopqrstuvwxyz
The quick brown fox jumps over the lazy dog.
ABCDEFGHIJKLMNOPQR STUVWXYZabcdefghijklm nopqrstuvwxyz
The quick brown fox jumps over the lazy dog.
29
30
31
Frutiger Frutiger is a series of typefaces named after its designer, Adrian
Frutiger.
Initially
available
as
a sans serif, it was later expanded to include ornamental and serif typefaces. The Frutiger family was updated in 1997 The new version, named Frutiger Next, changed a number of details and adds a true italic style.
abv cap hgt acender unique spur
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890 square dot
angular tail
angular tail
angular beak
flat vertex
teardrop bowl
Frutiger Font specimen 6
8
12
16
20
24
30
36
44
56
ABCDEFGHIJKLMNOPQRS TUVWXYZabcdefghijklmn opqrstuvwxyz
The quick brown fox jumps over the lazy dog.
ABCDEFGHIJKLMNOPQRST UVWXYZabcdefghijklmn opqrstuvwxyz
The quick brown fox jumps over the lazy dog.
ABCDEFGHIJKLM NOPQR STUVWXYZabcdefghijklm nopqrstuvwxyz
The quick brown fox jumps over the lazy dog.
ABCDEFGHIJKLMNOPQR STUVWXYZabcdefghijkl mnopqrstuvwxyz
The quick brown fox jumps over the lazy dog.
33
34
35
Avenir Avenir is a geometric sans-serif typeface designed by Adrian Frutiger in 1988, and released by Linotype GmbH. The name Avenir is French for future. Frutiger intended Avenir to be a more organic, humanist interpretation of these highly geometric types.
acender abv cap height
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890 circular dot
flat baseline tail
brushed stroke
long arms
Avenir Font specimen 6
8
12
16
20
24
30
36
44
56
ABCDEFGHIJKLMNOPQ RSTUVWXYZabcdefghijkl mnopqrstuvwxyz
The quick brown fox jumps over the lazy dog.
ABCDEFGHIJKLMNOPQ RSTUVWXYZabcdefghijkl mnopqrstuvwxyz
The quick brown fox jumps over the lazy dog.
ABCDEFGHIJKLM NOP QRSTUVWXYZabcdefghi jklmnopqrstuvwxyz
The quick brown fox jumps over the lazy dog.
ABCDEFGHIJKLMNOPQ RSTUVWXYZabcdefghijk lmnopqrstuvwxyz
The quick brown fox jumps over the lazy dog.
37
38
39
Franklin Gothic Franklin
Gothic
and
its
related
faces
are
realist sans-serif typefaces originated by Morris Fuller Benton in 1902. “Gothic� is an increasingly archaic term meaning sans-serif. Franklin Gothic has been used in many advertisements and headlines in newspapers. The typeface continues to maintain a high profile, appearing in a variety of media from books to billboards.
unique spur
unique ear
unique terminal
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7890 square dot
angular arm
angular beak
curved stroke
Franklin Gothic Font specimen 6
8
12
ABCDEFGHIJKLMNOPQRST UVWXYZabcdefghijklmnopqr stuvwxyz
The quick brown fox jumps over the lazy dog.
30
ABCDEFGHIJKLMNOPQRST UVWXYZabcdefghijklmnopqr stuvwxyz
The quick brown fox jumps over the lazy dog.
44
ABCDEFGHIJKLMNOPQRST UVWXYZabcdefghijklmnop qrstuvwxyz
The quick brown fox jumps over the lazy dog.
ABCDEFGHIJKLMNOPQRS TUVWXYZabdefghijklmno pqrstuvwxyz
The quick brown fox jumps over the lazy dog.
16
20
24
36
56
41
42
Artwork
Bodoni Akzidenz Grotesk
Baskerville Old Face Frutiger
Didot
Bembo
Avenir
Franklin Gothic
Bodoni
Baskerville Old Face
Bembo
Akzidenz Grotesk
Frutiger
H IT HY E! W P D W RA NSI O N OG S I P R TY TE S O P
SERIF Vs SANS ?
A pocket book to make your choice easy!
Imaginary Press 1233 Pennsylvania Avenue San Francisco, CA 94909 www.imaginarypress.com
30061992