w
a f e t S s i ho
er?
an S a m eist
Stefan Sagmeister
a daring personality who confesses to be having a cigar/alocohol addictio Designer (oh boy!). Being a little Philosophical, Stefan self evaluates by keep Me So Far' are a few of those things that he jotted down and believes i commisioned successful project. ''He does it with the IMPUNITY, in the nam
graphic design. In this book he explains how small experiences made him realise e and frthurmore becomes his ETHICS. ''Design has to work. Art does not.'' As a highly essential. BUT HOW DOES HE DO IT?
on, values the notion of happiness. He happens to be a distinctive Graphic ping a diary that he keeps going back to. 'Things That Life Has Taught in. A small list of philosophical wisdom which turned out to be a live me of ART.'' Stefan believes in touching people's heart with his LANGUAGE of
essential morals that bring him HAPPINESS. These moral define his personality designer, for making a design work - having a reason, an aesthic, a vision is
''I am stoned and I am thinking about my life. I was TV and how the parents will be proud (Oh Boy!) On designer, on the other hand this desire is so silly (a mean all that really matters is try to be good. T
s dreaming about Ronacher opening and how I'll be on one hand I'm convinced that I'd like to be a famous and can generate so much stress). THIS IS BULLSHIT. I Try to be honest. The better I feel the easier it is.'' - stefan sagmeister
WHAT MA ...HIM
AKES HIM M?
ETHI
ICS
virtues
ETHI
moral course of action
habit
concept of right
ICS
concern with value
right & wrong conduct
// Core p // How you
// Deciding a co // it answers the ques
however acting lawfully is n
rinciples act in life
ourse of action tion - “what do i do?�
not same as acting ethically.
Good Graphic designers are respected as suc while designers who make their living out
ch when they work for cultural structures, of commercial projects are less esteemed
- stefan sagmeister
what's in
the book?
Is playing saf
fe worth it?
OR traveling the artist road les
R ss travelled road your take?
''Graphic Design is a language. So ofcourse, I can go aftersome significant training, I'll be able to spea OR instead of learning a new language, I can refine th and much more importantly, figure out if I actually h 10 years learning how to direct a film
and learn another language, like films or music and ak them in a way other people can UNDERSTAND. he one that I do know how to speak - graphic design have something to say. It would be maddening to spend m to find out I have NOTHING TO SAY.'' - stefan sagmeister
what i take away
from the book?
Touch someo
one's heart!
Aim at being TIM
MELESS & TRUE.
Use desire to en not the one that
nrich our lives. subordinates us
Never turn a Relations
ship to a transaction.
Collaberating & trusting
people you work with.
ownership and crediting the
ideas and work truthfully.
Freedom and shring
for ideas & work.
''If I don't want people to (if my actions compel me to L not doing it in
know about something I do LIE) maybe I should think about the first place.'' - stefan sagmeister
UNT
TILL
it!
thank You