Trade Secrets July 2014 by Trade Secrets

ANDRE WRIGHT Dreaming Big

StyleWeek’s

STYLEWEEK

SWIM On The Rooftop

Lupita Nyong’o. the New ‘It’ Girl Disconnecting. Are You Working

Smart? July 2014

Most Stylish

The GOOD News About

Cellulite

Rimma Zaika

Knitting Anew

Building Your Brand. How to Set Yourself Apart

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INDEX

ANDRE WRIGHT Dreaming Big

38...

SWIM pg...10 StyleWeek’s STYLEWEEK Most Stylish...59

Disconnecting. Are You Working Smart?

...56

The GOOD News About

Cellulite.................7

48...Rimma Zaika.

Knitting Anew

Building Your Brand. How to Set Yourself Apart...70

Lupita Nyong’o. The Hype Behind the New ‘It’ Girl...64

FROM THE EDITOR For most women, the word ‘cellulite’ strikes fear in their hearts. For others, grudging acceptance. Does it really have to be this way? In our cosmetic counter segment, contributor Emily Johnson educates us on what it is and how to combat it. Are you working smart, or are you a slave to your smart phone? For many of us, it’s the latter. We just can’t imagine shutting off the phone or putting it away for any extended period. Contributor, Hillary Adams shares her top tips for creating some work/life balance that we all desperately need. On June 8 2014, the Trade Secrets Team was out on the town, at StyleWeek’s SWIM (swimsuit) fashion show, held on the rooftop of Rhode Island’s newest hot spot – the Providence G. We bring you hightlights from the event, and an overview of the four designers who presented their lines.

“T

he Diet Coke commercial!” chirped Lisa, our wardrobe and styling director. “Oh yeah, I remember that!” I replied, as we tossed around inspiration ideas for our Talent Talks photo shoot with model, Andre Wright. And why not? He had the body, and we were not about to miss a chance to flaunt that. Next, we needed a model that would be a great sport, and play up the role of ‘cougar.’ A few days later, I made a phone call and left a message, “Hey Suzanne, we have an idea for a shoot that we’d like to involve you in. It may be a bit racy, but it’s bound to be fun...” Thus, the scene was set. And boy did we have a blast shooting it. So this month we bring you actor and model, Andre Wright – his inspirations, his aspirations ... and his pecks! You are welcome, ladies. This month we bring you a beautiful soul, both inside and out. She has quickly risen to become Hollywood’s newest darling and just graced the cover of Vogue magazine. We’re in love with everything Lupita. Gorgeous, gracious, gregarious. Our lifestyle and entertainment writer, Jaclyn Pelopida, looks at what makes her the new ‘It’ girl.

As we have done over the past year, we also bring you our picks for the most stylish guests at the StyleWeek event. Everyone looked resplendent and it was a tough choice. Nevertheless, after serious deliberation, we narrowed them down and we think you’ll agree that these four winners deserved the recognition. Is the art of crocheting becoming a forgetten craft? If you look at Rimma Zaika’s body of work, you will beg to differ. Intricate, and meticulous, Zaika puts a whole new spin on crocheted and knitted pieces to appeal to a completely new geneation. Our new writer, Emy LaCroix delves into her world of wearable art. This is definitely “not your grandmother’s knitwear.” And lastly, this month, we talk about how to build your brand. Our business writer, Sixcia Devine, teaches us six key ways to stand out from the crowd, and set ourselves apart. So are you ready? Sure you are! Shut off the phone, put your feet up, and enjoy our July issue!

Stay Fabulous! Y

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HOLLA! Where YOU get to share your two cents!

From Our June Issue:

Make a Splash this Summer:

“Great work! Kudos to all involved” - Gustavo Leon

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Teaching the Children

Butts, Guts,

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Gustaveo Leon: June 2014

Butts, Guts & Tighter Thighs:

Him What Makes

TICK

“Excellent job xo” - Delphy Andreozzi

“Oh my! I totally need to work on these areas! Thanks for sharing!” - Suzanne Chan

“Nice work Matt !” - Joey Taraborelli

Enamour:

“Thank you Trade Secrets Magazine for a great feature” - ENAMOUR Clothing

Guilty Pleasures;

Five TV Shows We Watch, But Hate to Admit “I enjoyed reading that article very much, because I love to watch many shows on TV, which I hate to admit to! Here in Italy I watch “Chi l’ha Visto” (about missing people), soaps like “Beautiful” and “Il Segreto” (a Spanish soap opera), and on American TV I watch “Say Yes to the Dress” - Cinzia Antonelli, Italy | 401.353.4940 | donahuemodels.com | Trade Secrets | Volume 2, Issue 3 | 5

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THE COSMETIC COUNTER

The GOOD News About Cellulite

Toning and Tightening with Caffeine and Antioxidants By: Emily Johnson

ellulite - A word that strikes fear into the hearts of bathing suit clad women everywhere.Whether it is orange peel, quilted mattress, or the ever-dreaded cottage cheese, there is no pleasant imagery that can be used to describe cellulite, a cosmetic problem that affects nearly ninety-percent of wom en after the onset of puberty. Unfortunately, cellulite is considered normal, and the truth is, it’s a problem that most women will have to deal with at some point during their lives. So what is this lumpy, dimpled skin that women are shelling out millions of dollars a year to eliminate? Is there anything that can be done about it? While there are no miracle treatments to erase cellulite, there are a few methods that can be used to decrease the look of

“Research suggests that wearing tight underwear that constricts blood flow can add to cellulite’s appearance, so wear thongs this frustrating fat. or go commando.”

What is Cellulite? Connective tissues are the real culprits in the story of cellulite. When fat deposits underneath the skin are enlarged, they push up against the connective tissue, limiting the space under the skin. If the connective fibers are weak or lose elasticity, the pressure of the fat pushing up on the skin creates the dimples we know as cellulite. This is why slender people who seem to be doing all of the right things for their body can still develop cellulite. While total body fat is a contributing cause, cellulite is a non-discriminating problem for women of all shapes and sizes. Cellulite Affects More Women than Men Another good way to tell if you will be affected by cellulite is to take a look at your mom’s problem areas. If the women in your family have cellulite, chances are that you will be developing this pesky family trait. Age and the loss of estrogen production have a large effect on the look of cellulite. As women age, the connective tissue that was once flexible and accommodating will become less forgiving and cellulite will become much more noticeable. While all of that looks like pretty bad news, there are some causes of cellulite that can be controlled, including poor diet, lack of physical activity, dehydration, and total body fat. Ways to Combat Cellulite The best thing we can do to reduce cellulite, is to live an all-around healthy lifestyle. Eating a diet that maximizes protein and plants, limiting sugar and drinking plenty of water will help to keep connective tissues stronger and will keep your overall weight down. Lifting weights and doing cardio won’t get rid of cellulite, but keeping your muscles toned will harden the skin’s appearance.

reduce cellulite dimples. - Laser treatments claim to melt fat under the skin and stimulate collagen production using laser energy, but they can be costly, and the results are temporary. - Mesotherapy, originally used to relieve pain of inflammatory skin conditions, injects vitamins, enzymes and amino acids into the skin, breaking down fat to improve the appearance of cellulite, but this comes with the risk of swelling and infection. Cellulite is known to be more common for smokers, so - Injectable dermal fillers are also being used to correct stay away from cigarettes. Research suggests that wear- cellulite, plumping up sagging skin, but once again, ing tight underwear that constricts blood flow can add this procedure is pricey and the results only last a few months. to cellulite’s appearance, so wear thongs or go com- Liposuction has been shown to actually worsen the mando. Don’t be shy - it’s for your health! look of cellulite. Expensive, Invasive Therapies Do you have a poolside party or a hot beach date com- Natural Treatments Women are looking for less invasive, less expensive ing up? While there is nothing currently on the marways to fight cellulite, and there are plenty of proven ket that will get rid of cellulite permanently, there are options on the market today that will work (at least for many expensive, invasive options to temporarily a while) to bust cellulite. 8 | Trade Secrets | 2014 Volume 2, Issue 3 | donahuemodels.com | 401.353.4940

- Many spas are now offering massage treatments to reduce the look of cellulite, removing excess fluid and smoothing skin. Techniques vary from wraps to rubs, and may require multiple treatments. - Home remedies? There continues to be an influx of creams claiming to cure cellulite in the skin care market these days, with claims of dissolving fat using ingredients like aminophylline (originally used for treating asthma). While many of these creams may reduce the look of dimpled skin, frequent use is a must, and be sure you read labels to know what you are putting on your skin as allergic reactions may occur. - Something all natural? Recent studies have shown that topical use of caffeine and antioxidants can affect the appearance of cellulite by stimulating the blood vessels for temporary toning and tightening of skin tissues. All natural coffee products have also been shown to increase circulation and reduce water retention, both of which may help reduce the look of cellulite, and are gentle ways to help smooth and tone

skin, while providing a high concentration of antioxidants, thus making it a healthy treatment option for your skin. The good news about cellulite? It is not considered a medical condition, but a cosmetic one. While it may be unsightly, it is, in fact, not harmful or dangerous to your body. Persistent attention to trouble areas and an overall healthy lifestyle are the best medicine to reduce the look of the universally frustrating problem of cellulite.

â&#x20AC;&#x153;Cellulite is known to be more common for smokers, so stay away from cigarettes.â&#x20AC;?

ON THE TOWN

SWIM ming

On The Roof By : Trisha Kelley, Lisa Shorr, Sixcia Devine & Yemi Sekoni

s you exit the elevator and step out onto the Providence Gâ&#x20AC;&#x2122;s rooftop, you need a moment to absorb the visual impression of sophistication that is about to set in. The historic bricks are dressed with a modern flare of flowing white veils hung from a retractable glass roof. Slight details of shimmering chandeliers, teak furniture, white top umbrellas and fresh floral arrangements undoubtedly capture you. The newly revamped Providence G is a prime Rhode Island location, and in excellent company, fellow architectural beauties such as the infamous Superman Building, 10 | Trade Secrets | 2014 Volume 2, Issue 3 | donahuemodels.com | 401.353.4940

Photo: Trisha Kelley

the infamous Superman Building and the Providence River Bridge surround it. This was the place to unveil the chic, metropolitan StyleWeek SWIM 2014 runway presentation. It exhales elegance.

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The Providence Biltmore Hotel, and the Providence River Bridge surround it. This was the place to unveil the chic, metropolitan StyleWeek SWIM 2014 runway presentation. It exhales elegance. An hour before show time, the rooftop rapidly fills up with people, milling around, meeting and greeting, hugging and kissing. Different variations of neon, tribal prints and crop tops begin to stroll the terrace, while shopping is at its peak, and summer beverages flow freely. At this slice in time, the New England weather is glorious and the Providence G is the place to be. As the first model hits the runway, you notice at once, that there will be no shortage of color in the show and makeup sponsors, Makeup Forever by Sephora guarantee it. From foundations that give an effortless glow, to eye and lip colors that range from the subtle to the effervescent, there is so much to take in.

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Amy Stetkiewicz

Photo: Valencio Small

The show opens with Amy Stetkiewicz. Is that a modernday Roman Goddess that just walked by? Yes, it is - thanks to the feminine creativity of Amy Stetkiewicz. With makeup showing soft summer hues, and hair in loose cascading waves, each simple yet sexy silhouette, in pale tones, saunters down the runway complete with gladiator sandals. Complemented by a relaxed tanned look, earth meets sky in the lone whimsical bikini of the line. All eyes were swimming over the unique grass print with a trim of ocean blue. Ready to dip into this line?

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Artiss Akarra The temperature rises as Artiss Akarraâ&#x20AC;&#x2122;s swimwear line Eight / United Republic Affair takes to the runway! French Riviera infused with vintage chic embodies this hot line! Signature high waist bottoms with bikini tops in stark colors of orange, white and mint green catch the eye and makes us think we are watching Hollywood celebrities walking down the red carpet on awards night! Akarra seals the deal by pairing his own line of sunglasses with each look.

Photo: Valencio Small

With a unique take on the double French twist, the hair is creatively smoothed on one side, and crimped on the other. Dramatic blues, greens and yellows behind the sunglasses, each model sports a bright red lip that projects prominently. All beautifully tanned in the same soft glow, a soft cheek brings balance to the drama in the eyes and lips.

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Jess Abernethy From Disco to Cabo (San Lucas, of course!) Jess Abernethy’s summer collection is vibrant and ready-to-wear. The color-blocked swimsuits are flattering and sleek. Abernethy designs outerwear perfect for strolling island markets or lunching with friends - all in stripes or floral patterns of aquatic hues.

Photo: Valencio Small

Soft aqua eye shadow, rosypeach cheeks, and a neutral lip suggest that these girls are unquestionably ‘beach bound.’ A tennis-style visor adds playfulness to the collection; long bone-straight hair falling down their backs under the visors that match their eye shadow. We want to grab a swimsuit and dress, and hop on the next flight south!

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Jonathan Joseph Peters Once again, Jonathan Joseph Peters closes the show with a fun, kitschy summer line laden with spectacular sequins in jewel tones! Always one to push the fashion envelope, Petersâ&#x20AC;&#x2122; collection shows the whimsical side of pairing the conservative with pieces that are anything but!

Photo: Valencio Small

His choice of makeup is theatrical, with darkly drawn cat eyes, filled in with hues of yellows and blues. Each model wears exaggerated eyelashes, so long that you can see them a mile away. Hair piled on top of the head in an elaborate tight bun, and a bright orange-red lip that pops against the skin, their cheekbones are expertly contoured for heightened drama.

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Says Jorge Elorza, candidate for Mayor in Providence, “The fashion industry has enormous economic development potential for Providence, and we’re not even close to taking full advantage of it. The jewelry industry, which we often think of as part of our past, is alive and well. There are design houses and manufacturers throughout this city that operate in almost total obscurity, yet their customers are some of the biggest retailers in the world. With overseas production, and particularly transportation, costs rising, domestic production is becoming a more economically appealing option for designers, and Providence has a competitive edge there. We have both the knowledge base and the capacity. The Accessories Council is an industry advocacy group that helps to connect designers with manufacturing capacity. Its president, Karen Giberson, said last year that if she had a guide to Providence’s factories and their core competencies, she would be happy to direct more designers here for production.”

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And this is evidenced by the vendors sprinkled all around the rooftop. From jewelry by Ash&Willow to skin care by JAVA, the attendees enjoy an array of choices for some retail indulgence. “StyleWeek has been another boon to the fashion industry in Providence,” candidate Elorza continues, “It’s one of the only regional fashion weeks in the entire country that has been supported by the Council of Fashion Designers of America. They have helped establish it as an upand-coming regional hub by not only spotlighting local talents, but also connecting them to customers. We have the talent, we have the capacity, we have the connections to the global economy through our port, and we’re only three hours from the fashion capital of the world. Providence has everything it needs to make fashion a key economic driver for the city.”

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Photo: Valencio Small

Yemi Sekoni, Jorge Elorza & Sixcia Devine

Photos: Valencio Small

TALENT TALKS

ANDRE WRIGHT

Dreaming Big

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ndre Wright lives by the saying, “if it’s broke, let me fix it.” He’s always been a hands-on person and loves fixing anything on his own, including dissecting DVD players that stop working, to learn the reasons why they stopped working. Born and raised in Boston, Mass., Wright was always involved in sports, music, and summer camps that enabled him to interact with different people every day. “I’ve lived in the city and the suburbs my whole life so I got to see and learn from different races, backgrounds and income levels,” says Wright.

TS: “So..., how would you describe yourself?” AW: “Hardworking, creative, optimistic, and wellrounded. I enjoy learning and trying new things while sharing and teaching about my experiences to help others.”

TS: “What made you want to become a model & actor?” AW: “I always wanted to be seen and heard through unique fashion, photography, and expression, and so that was my reasoning...”

TS: “What is your nationality?” AW: “African-American, Cape Verdean, Portuguese and Italian.”

“Click to see behind the scenes with Andre.” 38 | Trade Secrets | 2014 Volume 2, Issue 3 | donahuemodels.com | 401.353.4940

TS: “Who influenced you in pursuing your dreams?” AW: “My influence in pursuing my dreams is from my mother... she raised both me and my brother as a mother and as a father, so she lost some opportunities of her own, as she tried to fill that void. When I was eight, she registered me in modeling, but could not keep up with the financial responsibilities to keep me involved.” TS: “And how long have you been doing this?” AW: “I have been acting and modeling with agencies since 2007, but have done other freelance work since 2004.” TS: “What has been your most memorable job so far?” AW: “That would have to be my first aired commercial on television, which was for Southern New Hampshire University. It was a learning experience – observing what goes on behind the scenes with the video crew and watching the strategy of moving the whole set to another location. It was also great exposure for me because it was a national commercial. I felt like a tv star hearing from friends and family, even people i didn’t know, saying they thought they had seen me on TV.” TS: “And what was the most recent project you worked on?” AW: “The last modeling job I did was with Summer Infant in Rhode Island.”

“My biggest fear is time. We can’t rewind time, and we can’t stop it either. So we must make the most of it now because life is fast. We must be smart with decisions to avoid regrets later.”

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TS: “Do you have a day job?” AW: “Yes, I have my own painting business, and I work with a contracting company, building and remodeling homes.”

TS: “And aside from modeling and acting, do you have any other talents?” AW: “I played the drums growing up, and I currently enjoy creating electronic music.”

TS: “What would you do with your first million if you made it big?” AW: “I would pay off any debt, help my family, invest some of it, and donate some as well.”

TS: “Do you play any sports?” AW: “I enjoy basketball - it’s fast-paced and so much is possible with shooting the basketball.”

Even through financial hardships as a child, Wright never gave up on his dream of modeling and acting. He has been in eight print ads, over 20 television commercials, and starred in an independent film. “I was always a big dreamer, and I never gave up wanting different things for myself...,” Wright says. He also knows what’s most important to him in life, “I always cherish the moments with friends, families and loved ones, because those memories are the ones that last a lifetime.” TS: “If you were a character in a TV show or movie, who would you want to be?” AW: “Growing up I always wanted to be Will Smith in the sitcom ‘Fresh Prince of Bel Air.’ He was so cool, got all the girls, and made everyone laugh. As I grew up, I watched Will Smith grow as well - from a rap star, and TV sitcom star, to a big screen actor. I feel that he has been a good role model, because I learned a lot through his career, which is stilling growing strong. I could relate and feel his emotions in some of my favorite movie scenes. I hope to someday get the chance to meet him; chat, kickback, laugh, and of course get advice from the best!” TS: “We all know that the ‘Fresh Prince’ had a very unique and colorful sense of style. What is your go-to piece in your closet?” AW: “That would be my black patent leather Gucci belt, which I only wear for special occasions or fine events.” TS: “Aside from meeting Will Smith, if you could pick someone famous to be, for a day, who would you choose?” AW: “The President of the United States – just to see what his daily routine consists of and how he handles it all.”

TS: “How about pets. What would be your pet of choice?” AW: “I love dogs, because they are always in the mood to play and they like to be active. That fits my personality, and it’s what I look for in a pet companion.” TS: “What is your biggest fear?” AW: “My biggest fear is time. We can’t rewind time, and we can’t stop it either. So we must make the most of it now because life is fast. We must be smart with decisions to avoid regrets later.” TS: “Speaking of making the most of life, do you have any favorite places to go, see? Like a favorite restaurant? AW: “I enjoy many fine restaurants, but the one that stands out is Del Friscos Steak House in Boston Seaport District.” TS: “Have you traveled anywhere exotic, or wish to in the future?” AW: “My next exotic travel destination would be Hawaii.” TS: “What magazines do you find yourself reading the most?” AW: “I enjoy reading GQ and Motor Trend magazine.” TS: “Oh? So what would be your dream car?” AW: “An Aston Martin or a Maserati” Motor Trend magazines and Maseratis. This is one handsome motor-head, for sure!

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“Growing up I always wanted to be Will Smith in the sitcom ‘Fresh Prince of Bel Air.’ He was so cool, got all the girls, and made everyone laugh.” 44 | Trade Secrets | 2014 Volume 2, Issue 3 | donahuemodels.com | 401.353.4940

Trisha

Kelley

Photography

Trisha@trishakelley.com www.trishakelley.com 401.473.1419

Mention this ad Receive 20% off Your next Session

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PURSUITS

Rimma Zaika. Knitting Anew By: Emy LaCroix Photos: Iggy Barskov

he had glamorous fashion shows at the Ritz Carlton, the Colonnade, the Four Seasons, and the Westin hotels. She was voted one of Boston’s 100 most interesting women by Boston Woman Magazine. Her designs were worn by Aretha Franklin and Barbara Stock. She appeared on television shows to talk about her success and designs. And then she disappeared. Rimma Zaika began designing when she was seven, and became a major name in Boston fashion in the eighties. In 1989 she bought a boutique in Copley Square called A Touch of Class, which she ran and sold her knitwear from for 10 years. At the time she made beautifully oversized,quintessentially “eighties” sweaters emblazoned with her signature embroidered flowers and lace, as well as her uniquely chunky stone jewelry. 48 | Trade Secrets | 2014 Volume 2, Issue 3 | donahuemodels.com | 401.353.4940

Zaika spent a decade out of the limelight caring for her sick parents and raising her daughter while the fashion industry morphed into something nearly unrecognizable to her. “Ten years and it’s a whole new world!” says Zaika. Two years ago, she emerged from domestic life to begin again with fresh designs for a new generation. “Gradually, little by little, design after design. I’m starting it,” says Zaika. In February she launched her new spring line at the Touch Art Gallery, and it was not your grandma’s knitwear. Sleek, summery, lacy pieces drip off of the models, letting skin peek through in a very innocently sexy way. Chic knitted dresses cling to their bodies like jersey beneath flirty bolero jackets. A unique patchwork of appliques creates a sexy, stomach bearing crop top and matching flowing skirt. Only Zaika can make a knitted, floor length black gown look so light, effervescent and glamorous. “I think it’s great. It’s uplifting, it’s beautiful,” says artist Maria Bablyek after seeing the collection, “they are beautiful pieces. People asked me which one I want, and I said all of them!” From funky bohemian to prim professional, it’s hard to believe that such youthful and intricate clothing can be made strictly from yarn. Some garments feature as many as 700 individually crocheted pieces stitched together. “It’s a lot of work, and the more small elements you have, the more 50 | Trade Secrets | 2014 Volume 2, Issue 3 | donahuemodels.com | 401.353.4940

open the pattern is. It creates a lacy effect, and that’s the beauty of the pattern,” says Zaika. In some cases, the patchwork is fascinatingly juxtaposed with flowing sheer chiffon. Zaika says the line was inspired by the flowers of New England and the picturesque landscape of her Central European childhood home of Bukovina. However, flowers are not what she’s known for. “When I think of Rimma, I think of pearls,” says Zaika’s head model Naira Zakaryan, “I think that’s her signature look. Everything she does has a component of pearls.” Zaika painstakingly hand sews each pearl to the garments for a very distinctive and glamorous effect.

“The problem is that it’s all very high-end. I call my line Wearable Art because to me it is a true art. It’s more art than fashion, and I’m trying now to move from that to have something more in the center.”

Photos: Trisha Kelley

While some pieces, literally, sparkle with sewn-in details, most of the shine comes from Zaika’s accompanying accessories. She makes jewelry with stones, beads, and metal that range from delicate to chunky, from simple to couture. Some of the pieces are understated combinations of neutral colors while others are shocking blends of bright reds and turquoise. But each and every piece is a work of art, and that’s just how Zaika views them.

“From funky bohemian to prim professional, it’s hard to believe that such youthful and intricate clothing can be made strictly from yarn. Some garments feature as many as 700 individually crocheted pieces stitched together.” 52 | Trade Secrets | 2014 Volume 2, Issue 3 | donahuemodels.com | 401.353.4940

Despite the high end quality of the clothing, it is still meant to be worn and even washed. “When I make something, I want people to be able to maintain it easily and wear it, not exceptionally, but whenever they want,” says Zaika. She says that old clients are still wearing the clothing they bought from her twenty years ago, and they look as beautiful as the day they were purchased. Her garments are heralded in galleries and boutiques alike, including the Museum of Russian Icons in Clinton, the Mystic Art Gallery in Medford and Karenna Maraj’s boutique in Providence.

Zaika admits that her work is very different from what’s popular in mainstream fashion right now. “It was much more in fashion then (in the eighties), than it is now – knitted things,” says Zaika. However, Zaika has an amazing ability to take the pulse of the current generation and produce pieces that will fit into a modern wardrobe in a unique way. “Sooner or later, people get sick of uniforms,” says Zaika, “people want something to show their individuality. Sooner or later people want something different.” Something different is exactly what they will get with Rimma Zaika’s Wearable Art.

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Photos: Trisha Kelley

â&#x20AC;&#x153;Only Zaika can make a knitted, floor length black gown look so light, effervescent and glamorous.â&#x20AC;?

FROM THE INSIDE OUT

Disconnecting. Are You Working Smart? By Hillary Adams

mart phones, iPads, laptops, and Blackberries (aka Crackberries) have given us 24/7 access to email, voicemail and work. They have given us the freedom to work from home or on the go, but they also provide a potentially constant electronic tether to the job. Figuring out how to manage your time can make the difference between owning your job or your job owning you.

We all have times when our work gets beyond ‘hectic-busy’ and there’s just no social life happening for a few weeks. But what happens when work’s got you running crazy every day? 56 | Trade Secrets | 2014 Volume 2, Issue 3 | donahuemodels.com | 401.353.4940

Do you find yourself living for the adrenaline rush, or whining that you are “sooo busy!!!” on Facebook, Twitter and in text messages? Have your friends and family stopped inviting you to things because you always say, ”I can’t make it, I have to work?” While that might sound a little extreme, we have all gotten stuck in that rut at least once. The pressures of starting a new business, a new job, or heading up a new project, create a whole new level of stress on top of the routine worries about the next check coming in, the bills to pay and pleasing your clients or employers. It’s easy to go into overdrive and think about work until you start waking up in the middle of the night to get just one more thing done. As a solopreneur, I’ve found that I wear all the hats in the C- Suite from CEO to COO. This means the business is always there with me and there’s always something I could be working on. I have come to realize, over the years, that if I get to the point where I want to

complain on Facebook, and I’m getting “I miss you;s everything ok?” calls from my friends and family, I need to step back and re-prioritize my time manage iment. I find that a little forward planning goes a long way to creating some much needed work/ life balance and getting out of that 24/7 access rut. Make a plan for when to check email and stick with it! I can check and respond to email all day long, but then nothing else gets done. If you feel the same, figure out times that are going to work for you and put them in your planner or mobile calendar and keep them like you would a business appointment. I check mine in the morning when I also make time to return phone calls. Then I check once in the afternoon and once before I leave work. My emails usually only need a brief response back, so this works well. If yours require more time consuming responses, a late afternoon check may be better so that when it’s time to leave work, you can get out the door and do something else that you prioritized.

Ignore your phone during social time. Most people have a cell phone - many have two - and it can be very easy to be available for work at all times. Setting aside time to meet with friends or family can be difficult, especially if you have to be available for clients such as your new home buyer’s offer getting accepted or being on call at the hospital. If that’s the case, let everyone know up front and then step out to take the call. Keep it short and return to the event gracefully. If there is nothing urgent requiring your attention, set your phone on vibrate and put it away. Enjoy your food and the company. After all, that’s why you are there! Identify what sustains you and make time for something each day. Figuring out what you value, and making time for it, is the key to feeling as if you are in control of your life - rather than having life run you. My job often takes off at midday and ends at 8:00 pm, sometimes 9:00. This gives me mornings to take care of things that matter to me like my garden, stretching, or a workout. Usually I try to end early a few nights a month so that I can see friends or family, if I can’t see them on the weekend. I try to plan a few fun things throughout the month as well, so I have something to look forward to - like a concert or a new movie. Creating space in your schedule for downtime, even if it’s just an afternoon walk for coffee, allows you to disconnect from the screen and reconnect with yourself.

“Figuring out what you value, and making time for it, is the key to feeling as if you are in control of your life - rather than having life run you.”

Remember, not everything needs an immediate response. When you get overwhelmed, remember to prioritize. Do you really need to return all the emails tonight or can you choose to respond to the two crucial ones, and let the rest wait until tomorrow morning? The latter means you can keep date night with your sweetie or meet friends for the new movie at the Cable Car. You may head to the office 20 minutes early the next morning to finish the rest of the emails, but it means you chose to keep your priorities in order. Just because you can always be available does not mean you have to be. I hope these tips help you find ways to create balance between the work tether and the things that truly matter to you!

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R E S T O R E D BY D E S I G N where Fashion Style is Reclaimed & Reinvented

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OUT OF THE CLOSET

StyleWeek’s

Most Stylish A By:Trade Secrets Team Photos: Valencio Small

nd we are at it again with our picks for the ‘most stylish!’ The Providence G rooftop was packed to the brim with every fashion look, style and trend that you could imagine. Early last month, industry folks came out to StyleWeek’s SWIM wear/resort style fashion show featuring the latest pieces from local designers Amy Stetkiewicz, Artiss Akarra, Jessica Abernethy and Jonathan Joseph Peters.

Here are our picks for StyleWeek SWIM’s ‘Most Stylish’: 60 | Trade Secrets | 2014 Volume 2, Issue 3 | donahuemodels.com | 401.353.4940

Photo: Trisha Kelley

For the ladies there were lots of bold prints, maxi dresses, beautiful cut-outs and for the men, it ranged from dressy casual to the sharpest suits. The mood was easy, friendly, laid back, yet chic.

Name: Elizabeth Hopkins Occupation: Journalist Where are you from: New York What are you wearing: A â&#x20AC;&#x2DC;take off â&#x20AC;&#x2122; of Katy Perry. The outfit is from sheinside.com What inspired your look: Summertime How do you feel in your outfit: Ready to dance How do you describe your style: Delusions of sophistication

Name: Flavio Tavares Occupation: Multimedia Consultant Where are you from: East Providence, originally Portugal What are you wearing: Casual Afternoon Wear What inspired your look: Color & coordination How do you feel in your outfit: I feel great, accomplished How do you describe your style: I would say contemporary. Iâ&#x20AC;&#x2122;m into trim, fitting suits.

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Name: Elizabeth McLaughlin Occupation: Designer, Fashion Blogger, & PR Manager for Kent Stetson Handbags Where are you from: North Providence, Rhode Island What are you wearing: I am wearing a mosaic maxi dress by designer Hale Bob purchased at Runway Couture Boutique, vintage empress earrings that were actually found in an old jewelry box in my basement., and the Turks Head Building clutch by designer Kent Stetson. What inspired your look: I am very inspired by different cultures, exotic prints, statement jewelry and architecture. How do you feel in your outfit: I feel very confident in my outfit. I think when you dress up it boosts your confidence, which in my opinion is the sexiest accessory. How do you describe your style: My style is sophisticated, exotic and chic. I enjoy learning about different cultures and wearing prints that represent that cultureâ&#x20AC;&#x2122;s style. I love to stand out and wear what I truly love, not just what the trends are pushing. I also love classic and sophisticated styles that showcase my professionalism with a dose of playfulness. | 401.353.4940 | donahuemodels.com | Trade Secrets | Volume 2, Issue 3 | 63

Name: Mo Banki, MD Occupation: Physician/ Cosmetic Surgeon Where are you from: East Greenwich, RI What are you wearing: Boss jacket and shirt, â&#x20AC;&#x2DC;Ntrendsic bowtie What inspired your look: Nice warm weather and vintage New England look How do you feel in your outfit: Comfortable How do you describe your style: Classic

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THE BUZZ

Lupita Nyong’o.

The Hype Behind the New ‘It’ Girl By: Jaclyn Pelopida

“W

hen I look down at this golden statue, may it remind me and every little child that no matter where you’re from, your dreams are valid. Thank you.” Those were the final, memorable words in Lupita Nyong’o’s emotionally moving, inspirational acceptance speech after she won ‘Best Performance by an Actress in a Supporting Role’ during the 2014 Academy Awards for her role as Patsey in her first feature film, Steve McQueen’s “12 Years a Slave.” Relatively unknown to the Hollywood scene, Nyong’o quickly became one of the most talked about newcomers during the movie awards season earlier this year. With most of the awards for ‘Best Supporting Actress’ ultimately going to Jennifer Lawrence for her role in “American Hustle,” in the beginning of the season, the tides slowly began to change for Nyong’o. 66 | Trade Secrets | 2014 Volume 2, Issue 3 | donahuemodels.com | 401.353.4940

She became the rooted-for underdog, as “12 Years a Slave,” and her own performance in it, started gaining more and more buzz as the awards season progressed.

just a pretty face and blew him away during her audition. Describing her audition as amazing, McQueen said, “I think she amplified the humanity, but there’s a certain kind of beauty to it, there’s a certain kind of The 31-year-old Kenyan actress, who was born in Mex- openness.” ico City, moved back to Kenya when she was one year old, and lived what she calls a “middle class, suburban” Not only did Nyong’o take McQueen, Hollywood, and lifestyle. Nyong’o attended all-girls schools, while actthe awards shows by storm, but she has also rocked ing in school plays, playing soccer and hockey (both of the red carpet at every single event she has attended which she says she played poorly) and watching a lot of by turning into a global fashion icon. She was on the American television shows such as “Step by Step,” and Best Dressed list for every award show, premiere, “Fresh Prince of Bel Air.” She began her acting career and Hollywood bash during the awards season, with in her school play “Oliver Twist,” which later led her to designers from Ralph Lauren to Prada just dying to audition for Kenya’s national repertory theater, Phoedress Hollywood’s new “It Girl.” Her flawless outfits nix Players, where she was cast as Juliet. Nyong’o then and best-dressed titles even caught the attention of attended Hampshire College in Amherst Massacusetts, major fashion brand, Miu Miu, and she is now the new where her first months in America were a shock. Obface of their line. She also filmed a small role in Liam serving the freedoms that Americans enjoyed was a Neeson’s action-packed thriller, “Non-Stop,” where new experience for her, especially when compared to she plays a flight attendant on a plane that is on the those in Kenya. verge of crashing. So what’s next in this new whirlwind for Nyong’o? She recently appeared on “Plaza One summer in Kenya, Nyong’o worked as a produc- Sesamo,” the Latin American Sesame Street and has tion assistant on the set of “The Constant Gardener,” signed on to voice the character of Rakcha in the new and after a few more jobs working behind the camera; remake of “The Jungle Book,” set to premiere in 2015. she applied to Yale School of Drama. Before she even With someone of such beauty, grace and remarkable graduated or had an agent, her manager persuaded her fashion sense, Hollywood is keeping a close watch on to audition for “12 Years a Slave.” Next thing she knew, Nyong’o and is rooting for her every step of the way Nyong’o was on a plane to meet with director Steven as this underdog has seemingly turned into one of the McQueen. Initially, McQueen thought Nyong’o was most sought-after actors overnight. slave named Patsey, but she proved to be more than

“Initially, McQueen thought Nyong’o was “too pretty” to play the role of the slave named Patsey, but she proved to be more than just a pretty face and blew him away during her audition.” 68 | Trade Secrets | 2014 Volume 2, Issue 3 | donahuemodels.com | 401.353.4940

STRICTLY BIZ

Building Your Brand. How to Set Yourself Apart By; Sixcia Devine

our website doesnâ&#x20AC;&#x2122;t have an off switch and neither should your brand. Here are six ways to keep your brand thriving and alive without being glued to your screen.

1. Consistency is Power! Be certain to use the same colors, fonts, writing style and other brand specific characteristics consistent throughout every piece of written material. I am a big supporter of simplicity too. Letâ&#x20AC;&#x2122;s face it, many of your readers are on a treadmill of data for most of the day, trying to catch and gain as much relevant information as possible. So make it simple for them. Be certain your content is easy to consume, yet powerful and functional. Doing this will leave a memorable and appealing reminder of you and your message. You must be consistent in your approach. 2. Become a radio show host. There are plenty of outlets to voice your ideas and offer helpful suggestions to your audience about your specialty. Technology has created a platform where you can become a host and promoter of your own radio station. One that I have used is Blogtalk Radio. For a modest fee, you can interview 70 | Trade Secrets | 2014 Volume 2, Issue 3 | donahuemodels.com | 401.353.4940

and host as many shows as you want. Tip: Always answer this question as you are creating your show, “how can I help?”Offering quick implementable tips to others will elevate your professional background. The more you give, the more you will receive. 3. Launch a YouTube Channel. There is no doubt that the power of visual marketing and communication works. Creating your own YouTube channel, while promoting your services in a way that is inspiring, appealing and useful to your followers and subscribers, will help spread news about your brand. This is a free platform where you can be as creative and captivating as you want. Tip: Videos should be short and useful to your audience. As you are creating the design of your video, remember to upload your logo to help build brand recognition. 3. Write it, share it! Become a contributing writer or editor with a magazine that already has your target market captured. It’s a great way to use cross marketing efforts and highlight other channels of communication that are featuring your products or services. Your writing style and copy should be easy to read while offering simple suggestions and recommendations to your readers. Once your article has been published, you can share it with your followers and online community.

We see it all the time, but many people forget to do this for themselves. A cool and free tool for customizing your email signature is Wisestamp. For example, you could add your full name (first and last), your website URL, and any related profiles, such as LinkedIn. Tip: Keep whatever you place in your custom signature related to your brand. This will also say, “I’m a professional.” 6. Build Social Connections & Help Your Network. Help other people, who are new to the business world, with solid and simple advice and resources. Engage with your network and work with the influential people within it. Help others and they will gladly help you. Yes, it’s that easy. Maybe you retweet someone on Twitter, maybe you leave a comment on their blog, maybe you connect with them on Facebook. There are many ways to connect with people these days. The more connections you have, the greater your influence will be in terms of the overall reach of your content. The more you engage and help your network out, the more they will return the favor and the better off everyone will be!

Tip: ask questions and be available to post comments. This is also a great conversation topic at cocktail or networking events. 4. Public Speaking. Show the world that you are capable of delivering content and being authentic in front of a crowd. Your public persona should be a reflection of your brand’s mission. If you are using visuals, be sure to add your logo to slides. Tip: Join Toastmasters or take a public speaking course, on- or offline, to help sharpen your presentation skills. Your personal brand will soar and so will your network. 5. Your signature matters! One of the easiest things that you can do is to customize your email signature. | 401.353.4940 | donahuemodels.com | Trade Secrets | Volume 2, Issue 3 | 71

WHO”S WHO YEMI SEKONI, editor-in-chief, is the owner and director of Donahue Models & Talent - Rhode Island’s oldest model and talent agency. Her company books some of New England’s top professional models and talent to work with many corporate giants across the region, helping these companies convey critical marketing and advertising messages to their target audiences.With over 35 years of experience in various areas of the acting and modeling industry, including theater, TV, film, print and runway, Yemi also holds a Bachelor of Arts in education, a post-graduate diploma in marketing and an MBA. TRADE SECRETS magazine is a culminating outlet for all of her passions – education, performing, marketing and creative writing.

JACLYN PELOPIDA, lifestyle & entertainment writer, graduated from Iona College in 2007 with a Bachelor of Arts in mass communication with a concentration in journalism and a minor in psychology. She was the arts and entertainment editor of her college newspaper, “The Ionian.” Throughout her college career, she was an editorial intern for “M Magazine,” a web editorial intern for “Seventeen” magazine, and a public relations intern for MTV Networks. She is in the midst of writing her first novel and currently resides in Cranston, Rhode Island.

SIXCIA DEVINE, business writer, is author of the book “Tapping into The Hispanic Market.” She is also a small business coach and consultant to businesses wanting to grow into new markets through social media, video, and creative content marketing. Connected with companies all over the world, she introduces her clients to innovative ways to maket in this new age of socially aware consumers. Sixcia is also the founder of Caritas Smile, a children’s charity that inspires, educates, and empowers women and children worldwide!

EMY LECROIX, writer, is a recent Journalism graduate of Emerson College. As a student, she was happy to cover local news, events, and politics, but fashion and entertainment reporting is her true passion. As a Massachusetts native, she’s found a special fashion niche in the college town of Boston, and loves to write about it.

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VALENCIO, photographic director, chooses to remain an enigma.

TRISHA KELLEY, creative director, graduated from the Savannah College of Art and Design with a Bachelor of Fine Arts in photography. She is a Rhode Island based photographer specializing in product, portraiture and fashion.

LISA SHORR, wardrobe & styling director, says beauty and style is in her DNA. Since childhood, Lisa has immersed herself in the personal care industry, having her Grandma Belle, a successful cosmetics consultant, as her mentor and inspiration. A Cum Laude graduate with a degree in marketing, Lisa learned the art of branding, and as co-owner of PC Troubleshooters, an IT Services Company, she has spent the past 15 years making her business look good. Coupling her expertise in branding with her passion for fashion, she launched Shorr Style in 2012, and as a personal stylist, she works with professional men and women, helping them build their own personal brands. She has an eye for detail and educates each client on the importance of looking your best to achieve success. Her mission: “Inspiring confidence through fashion!” She is excited to be a part of the Trade Secrets team.

HAYLEY KLAUDT, makeup, a Florida native, grew up in New England. In high school, she found her love, (more like obsession), for makeup. After graduation, she packed up and headed to Boston, where she has resided for the past five years.No stranger to the cosmetic industry, she has trained with brands such as Lancôme, Laura Mercier, Too Faced and MAC Cosmetics. She has worked on location at many editorial photoshoots and worked recently on the makeup team for StyleWeek Northeast in Providence, Rhode Island. Now officially a model with Donahue Models, she is a girl of many talents and a force to reckon with!

MELISSA WILSON, hair, has a passion for the beauty industry. With nine years of experience as a professional cosmetologist, Melissa’s experience ranges from working behind the chair of various salons in Rhode Island, to the makeup counter of busy New York City. In November 2011, Melissa opened M.A.W. Beauty Hair & Makeup Studio, where she works with a variety of multicultural clients. Servicing clients throughout New England, Melissa specializes in blowouts, bridal hair and makeup artistry. She stays updated with latest trends and techniques in the beauty industry by attending classes, workshops, seminars, and tradeshows.

GUESTS

Emily Johnson is the vice president of sales and marketing for JAVA Skincare. She attended. The University of Rhode Island, graduating with a major in Anthropology and has acquired years of networking experience working with local chambers of commerce and event marketing professionals. After working as a barista for six years, Emilyâ&#x20AC;&#x2122;s knowledge of coffee and her work in marketing led her to JAVA Skincare, where she has worked for three years, starting in research and development and ending up in sales. In addition to sales and marketing, Emily spends her time working with local networking organizations and volunteering to help restore Rhode Island historical sites. She currently lives in Warwick, Rhode Island with her English Bull Terrier Frankie.

Hillary Adams, CLMT has been a massage therapist since 1999 when she graduated from the Bancroft School for Massage Therapy in Worcester, MA. Her massage practice focuses on Swedish, Deep Tissue and Prenatal Massage and she has offices in Providence and Warren, RI. Hillary also has a B.A. from the University of Rhode Island where she double majored in English and Anthropology and graduated with honors in 1995. When she is not massaging or gardening Hillary enjoys cooking, writing, and curling up with a good book and her cat, Zeppelin. This is her first article for Trade Secrets. Hillary Adams Massage, 475 Hope Street, Providence, RI 02906, Glow Face & Body Spa, 585 main Street, Warren, RI 02906 401 451 6014

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“Mirror, mirror, on the wall, I’m not too short, I’m not too tall, but damn if I don’t got it all!” - Will Smith,

Fresh Prince of Bel Air

76 | Trade Secrets | 2014 Volume 2, Issue 3 | donahuemodels.com | 401.353.4940