Real The Power of One Boxing gear from a boxing POV
Inspired and used by professional boxers, REAL is a brand of advanced and functional sportswear for anyone wanting to enjoy premium equipment inside and out of the ring. The product offers a higher quality of gear supporting a wide movement while being distinctive and stylish. The first entrepreneurial push for Max Fraser, who left his career of over a decade in the financial district to pursue a dream of being a boxing coach, REAL represents more than just a clothing brand. Boxing is based on values of respect and inclusion, with most of the hardest work being done outside the ring on the training floor which includes the physical and mental preparation. “I split my time between being a personal trainer with a level one England Boxing lanyard and growing the REAL brand,” Max says, “I’ve found boxing is the best all-rounder, combining the highest levels of fitness with a deep sense of personal value and a respect for others.” Max, along with anyone who takes their boxing training seriously, would testify that boxing is a
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perfectly balanced sport. Incorporating respect and inclusion, ferocity with humility. It pushes you forward towards your fullest potential and helps you face and assess who you are and what you want to be. In boxing, it is entirely down to you to determine what you get out of it. Be it health, confidence, titles or all three.
“Boxing is a lifestyle,” Max says, “By its very nature it makes you a stronger person, making you self-reliant and training you to realise that you are capable of doing amazing things. You are an unstoppable force and you are far stronger than you could ever imagine. It’s all about the power of one.”
