FFA and the Online Approach

The Online FFA Approach Covered The Following Aspects

SECURE LMR Customer Base First Drive Profitability of Top Categories

The first priority was to secure the LMR base, strenghten it and woo it to get on to the online platform as well. Overall profitability was not the sole benchmark. Focus was to ensure all categories were profitable.

Marketplace Turnaround Fresh Fashion 24x7 Online

Build Loyalty Through the App

Scoring against competition no longer sufficed. Lifestyle was to bring about a change in the marketplace. The online fashion presentation was to keep pace with the offline, and also ensure availability of fresh fashion. The app-users were the core loyalists so strategy was to be evolved and followed to enhance this base.