LIFESTYLE

Contents

08 20 Years: Looking back

A visual look at some of the pathbreaking strategies, workshops and meets that set the foundation and put it on the road to success.

10 Felicitations from Renuka Jagtiani

Appreciation from the Chairperson and Group CEO for all the good work and team spirit that makes Lifestyle India so special.

11 Felicitations from Kabir Lumba

The Group Director congratulates the team and sets the tone for the future.

12 ‘Customer-centic retail must!’

This is what Ramanathan Hariharan, Group Director and India Chairman, emphasises on, the FFA approach launched to ensure profitable growth of Lifestyle was, at the roots, led by this very policy.

14 Gensis: Five Focus Area (FFA)

Vasanth Kumar, outgoing MD / CEO Lifestyle, had done a deep-sink analysis of the company and the market before he arrived at the Five Focus Area (FFA) approach. It aimed to take up the bottomline.

20 Business Model Canvas

A graphic look at the scenario.

22 FFA and the Offline Approach

A graphic representation and overview of the FFA approach.

24 FFA 1: Securing the Top 20 Stores

The immediate imperative of FFA 1 was to secure the top 20 stores that delivered one-half of the top line and two-thirds of the bottom-line. This initiative was specifically geared to achieve this goal.

30 FFA 2: Delivering Store-Brand

Profitability

The mapping of individual store brand profitability and evolving systems to better their performance was the aim of FFA 2.

36 FFA 3: Fresh Fashion

Availability & Service

A loyal customer visits a Lifestyle store 6-7 times a year but stock turnover was happening 3 times at best... FFA 3 sought to tackle the resultant customer fatigue.

42 FFA 4: Concern Stores and New

Stores Turnaround

In a brand that was doing well overall, why were some stores lagging behind — this was what FFA 4 sought to examine and rectify.

48 FFA 5: Strengthening LS Brand

Equity and Loyalty

Once all else was on track, the matter of strengthening brand equity and loyalty became critical to ensure consolidating the gains of the FFA system. This was the focus of FFA 5.

56 FFA and the Online Approach

A graphic representation and overview.

58 Pivoting the FFA Online Approach

Even as the Five Focus Area (FFA) approach was functioning well, the online platform was emerging as a concern area. So, an online interpretation of FFA was put in place.

66 Overall Outcome of the FFA

Approach at a glance

With the application of the