Global Marketing Awards 2021 - Book of the Night by Don't Panic Events

BOOK OF THE NIGHT 2021

GLOBAL B2B CAMPAIGN

STONE GROUP FINALISTS

SUMMARY OF WINNING ENTRY

DHL Supply Chain We Can Help, Let’s Talk

Stone is a leading provider of Circular IT solutions. We supply the latest technology solutions to organisations of all sizes, across education, public and private sectors.

Directive An Offer You Can’t Refuse

In October 2020 we launched our game-changing 360 recycling app to a fanfare of excitement and high expectations. It was critical that customers and tech partners alike bought into the concept of using the 360 app to recycle their unwanted IT. They can earn recycling points, exchange them for cash rebates, as well as plant trees and help implement sustainability projects in partnership with the National Forest; all of which provides a carbon footprint offset for customers. Some customers have even chosen to take their cash rebate and donate it to their chosen charity – creating a truly win-win situation for everyone.

GHD The World of Energy Post-COVID Campaign OneFifty & Sage Your Local Peak Ace & TIMOCOM Rebuilding Paid Search from Lisbon to Moscow Proctor and Stevenson Panasonic Global ABM Campaign Rizzello Creative & Schroders Beyond Profit Sage & Velo Sage Champions Stone Group Stone 360 App Launch The Think Tank & Asendia e-PAQ Launch

To win an award for our IT recycling app would be a massive recognition that Stone are taking the e-waste crisis seriously by innovating and presenting a workable solution to the technology industry. An award would further bolster our commitment to sustainability and underpin our campaign to get organisations of all sizes, across all sectors to use the 360 app. The more awards and recognition we receive strengthens our message and mission to protect our environment.

JUDGES’ COMMENTS The winner for this category created a brilliant, innovative application which provides huge benefits to both the environment, organisations, and associated charities. We loved the simple link between business convenience and sustainability. We all particularly enjoyed the powerful promotional video provided and felt that the creative campaign assets were clear and evoking. It was also great to read the customer case studies in the application. Congratulations.

EMPOWERING YOU AS AN INDEPENDENT BUSINESS. Tribe Global is a growing network of ambitious, award-winning, independent communications agencies and smart business partners. You’ll find us in more than 70 cities across Europe, the America’s, the Middle East and Asia. We stand strongly with independent agencies to deliver value and provide them with competitive advantage. We are delighted to be a sponsor of these awards, which recognise and celebrate only the very best campaigns, teams and companies in the digital sector. A huge congratulations from the Tribe to all of this year’s finalists!

Contact Ian Wright to find out how we will empower your business. i.wright@tribeglobal.net

www.tribeglobal.net

GLOBAL B2C CAMPAIGN

PEAK ACE & POOL CHLOR SHOP Swimming Against the COVID-19 Tide

FINALISTS

SUMMARY OF WINNING ENTRY

Adequate & HealthLabs From Zero to Superhero

2020 was tough for many of our clients, which meant we felt very grateful and excited to work with Pool-Chlor-Shop, who actually saw an increase in business last year. Having completed our account restructure quickly, we could capitalise on all the unexpected demand that followed in the summer, thanks to our automated campaign creation approach. With both search trends and work situations changing at a moment’s notice, our team had to be quick on their feet to make the most out of the additional interest in pool supplies. As a result of our strategy and the trust of our client, the team surpassed all goals with flying colours. Even more astonishing: these revenue figures could have been even higher, had pools not been so popular that the entire industry faced a shortage of them spanning the whole of Europe as early as May.

Olís & Pipar & The Engine Shooting for the Moon

Peak Ace & Pool Chlor Shop Swimming against the COVID-19 tide

Pipar\Engine & Lanullva Ullklær for the Win

Winning this award would be a confirmation for our team of how extraordinary our achievement was in 2020: in the face of a global pandemic, suddenly working 100% remotely and all the extra stressors COVID-19 brought, we produced excellent results for our client.

JUDGES’ COMMENTS We really enjoyed reading about how this winning entry defined the right target audience, as well their description at the implementation stage. Their entry was really well put together, with solid data proving that their campaign was truly successful. With an excellent breakdown of their budget, they also had a great outline of their objectives and metrics. Their analytics helped to develop their strategy and tactics fantasticlly. They also had a great use of technology to speed up the implementation and results.

WHO NEEDS TIMESHEETS? WELCOME TO MARKETING IN A MINUTE.

Say hello to the fastest-thinking, furthest-reaching community on social media. interest@bankofcreativity.co.uk @OneMinuteBriefs

GLOBAL DIGITAL CAMPAIGN

ADEQUATE & HEALTHLABS From Zero to Superhero

FINALISTS

SUMMARY OF WINNING ENTRY

Adequate & HealthLabs From Zero to Superhero

HealthLabs is a Polish dietary supplements manufacturer with the ambition to compete with global premium brands. The challenge was raising product interest on a competitive market and building sales channels in the pandemic world – via the HealthLabs eCommerce website. It was necessary to implement a multi-channel digital strategy with the innovative use of data. The main pillars of the campaign included:

GHD The World of Energy Post-COVID Campaign

Rizzello Creative & Schroders Beyond Profit

The Think Tank & Asendia e-PAQ Launch

• collaboration with influencers and boosting their content with social ads, far beyond their followers’ base – supported by PPC campaigns in Google and Facebook’s ecosystems; • attributing higher conversion value to first-time buyers, which shifted the bid optimizers towards acquiring an increasing number of new clients; • implementing server-side conversion tracking enhanced with 1st party data, which helped to better identify touchpoints, and allocate budgets to channels where the customer’s journey begins. Within 12-months, Healthlabs reported 182k website transactions, and an incremental ROAS of 359%. After less than a year, HealthLabs has already been searched in Google almost three times as often as Solgar, the previous market leader in premium supplements in Poland.

JUDGES’ COMMENTS We thought this was an outstanding campaign. They had an excellent ROAS and usage of attribution to optimise spend. We thought they also had a smart implementation of the strategy, along with strong results. The whole judging panel agreed there was very little constructive feedback to give to this entrant. Fantastic work!

The strength of a network With A can-do INDEPENDENT Spirit Pimento is a fully integrated marketing and communications agency, supported by the UK’s largest community of independent consultants and agencies. As a result, we are able to tailor teams and responses to the specific needs of our clients. We firmly believe that flexibility can help drive profitability. So, in this era of unprecedented change, we are uniquely placed to deliver agile thinking and executions to help businesses get ahead of it.

Find out more pimento.co.uk

GLOBAL INTEGRATED MARKETING CAMPAIGN

THE THINK TANK & ASENDIA e-PAQ Launch

FINALISTS

SUMMARY OF WINNING ENTRY

Olís & Pipar & The Engine Shooting for the Moon

A joint venture between La Poste and Swiss Post, Asendia is a global leader in cross-border parcel solutions and mail services. Following extensive research around the introduction of a new product brand and offer with existing and prospective customers, combining focus groups and digital surveys, in January 2021 Asendia asked The Think Tank to take the e-PAQ brand to market. Communicating and promoting the new brand to existing and potential customers across 9 countries during January and March, the goal was primarily to raise brand and product awareness, delivering significant visibility across markets, whilst also informing and engaging existing customers. Lead generation was a secondary goal, with the only campaign conversion point being a ‘Request more information’ form on the e-PAQ landing page.

Performance54 & Ladies First Club

The Think Tank & Asendia e-PAQ Launch

The campaign combined PPC advertising with email nurturing, remarketing and PR to promote the brand to core ecommerce and retail audiences. Although the shift in brand awareness before and after were not measured, the campaign had a significant effect upon sales enquiries and the KIPs were exceeded by some way. The return on investment has already reached almost 4:1 in confirmed new contracts, with the value of proposals submitted and in negotiation increasing this to a potential of 25:1.

JUDGES’ COMMENTS This winner had impressive results and the ability to execute the campaign across channels with the budget defined. We especially liked the use of direct mail, which we think many in digital continue to dismiss, but is a critical piece of any integrated branding campaign. Their budget and objectives were well explained and laid out which helped understand the campaign. We like how they laid out specific personas. Great work!

GLOBAL FINANCE CAMPAIGN

RIZZELLO CREATIVE & SCHRODERS Beyond Profit

FINALISTS

SUMMARY OF WINNING ENTRY

OneFifty & Sage Your Local

With brands in all sectors racing to position themselves as champions of sustainable business, cutting through the noise has never been tougher.

Rizzello Creative & Schroders Beyond Profit

Sage & Velo Sage Champions

Beyond Profit launched in March 2021 across 35 countries in 24 languages. It has shaped every aspect of Schroders’ global marketing activity, from a brand identity refresh, website redesign and new global advertising campaign – to a more advanced social media strategy with content publishing at its heart. It has also fundamentally changed the way Schroders operates at every level of the business – from how employees are trained to interact with clients, to how Schroders reports on fund performance.

JUDGES’ COMMENTS This winning entry showcased a well planned integrated campaign, based on data and competitor insights, good strategy with story telling creatives. The integrated campaign and content marketing clearly created great impact and impressive results across different channels.

GLOBAL ECOMMERCE CAMPAIGN

PEAK ACE & POOL CHLOR SHOP Swimming Against the COVID-19 Tide

FINALISTS

SUMMARY OF WINNING ENTRY

Adequate & HealthLabs From Zero to Superhero

2020 was tough for many of our clients, which meant we felt very grateful and excited to work with Pool-Chlor-Shop, whoactually saw an increase in business last year. Having completed our account restructure quickly, we could capitalise on all the unexpected demand that followed in the summer, thanks to our automated campaign creation approach. With both search trends and work situations changing at a moment’s notice, our team had to be quick on their feet to make the most out of the additional interest in pool supplies. As a result of our strategy and the trust of our client, the team surpassed all goals with flying colours. Even more astonishing: these revenue figures could have been even higher, had pools not been so popular that the entire industry faced a shortage of them spanning the whole of Europe as early as May.

Grupa TENSE Polska & przepisnazdrowie.eu Recipe for Health and Success Grupa TENSE Polska & szachownica.com.pl SEO is Fashionable Infront Webworks & Adelante Shoe Company Global Ecommerce Custom Shoe Campaign iProspect Denmark & Elgiganten How Inventory Management Should Be Utilized

Winning this award would be a confirmation for our team of how extraordinary our achievement was in 2020: in the face of a global pandemic, suddenly working 100% remotely and all the extra stressors COVID-19 brought, we produced excellent results for

Peak Ace & Pool Chlor Shop Swimming against the COVID-19 tide Sahara & Lauf Cycling Moving Bike Sales Entirely Online Serotonin & ASSOS of Switzerland Sponsor Yourself

JUDGES’ COMMENTS This entrant was described as flawless by the whole judging panel. With straight forward objectives, they also had an excellent and very transparent breakdown of their budget, which was easy to understand. Their analytics really helped develop their strategy and tactics. They also had a great use of technology to speed up implementation and results. We were particularly impressed and admired the way this agency used KNIME and Product Feed combination to set up the new account structure within two weeks. Truly amazing work!

GLOBAL HEALTH / BEAUTY CAMPAIGN

PEAK ACE & ZAVA Trust Me, I am an Online Doctor

FINALISTS

SUMMARY OF WINNING ENTRY

Adequate & HealthLabs From Zero to Superhero

We worked with Zava, a European e-heath provider, to create a data-driven content strategy that positioned it as an expert and innovator within the medical field. Rigorous research, elevated by a partnership with a reputable marketing research institute, produced data on medical topics still largely ignored within the media and society. We packaged this data to easily form the basis of content pieces, on subjects ranging from how childless women can face social exclusion (whether they are voluntarily childless or not), to topics of digitalisation of the medical field and more. While tackling taboo subjects, our outreach strategy also embraced the scrutiny that the COVID-19 pandemic placed on healthcare systems and medicine worldwide. Our results dramatically improved Zava’s profile, greatly increasing its authority score with a huge rise in media mentions.

Grupa TENSE Polska & blendman.pl A Healthy Approach to SEO Grupa TENSE Polska & przepisnazdrowie.eu Recipe for Health and Success Infront Webworks & Park View Dentistry Creating Authority In The Health Niche Peak Ace & Zava Trust Me, I am an Online Doctor The Media Image & Kendo Brands Fenty Skin Global Launch: A Two-Phased Approach To Entering A Highly-Saturated Skincare Market

To win this award would be to acknowledge an enormously successful campaign that raised the profile of not only a heretofore obscure field of medicine, but also work that brought attention to social issues still somehow not talked about in 2021.

JUDGES’ COMMENTS All the judges thought this winning entry really stood out. They provided a good datadriven approach to create meaningful campaigns which were relevant to the client. All the judges though that this entrant had a good strategy with clear audience targeting. We were particularly impressived with their execution, with a robust approach they created the best possible content.

GLOBAL EDUCATION CAMPAIGN

UPSTREAM

Generating 692k leads in 4 months FINALISTS

SUMMARY OF WINNING ENTRY

Booster Box & 24ORE Business School Global Education Campaign

We worked with one of Brazil’s leading private educational organization, who offer oncampus and remote learning courses throughout the country. Like so many other educational organisations, the pandemic heavily impacted their ability to operate, but as a commercial organisation, it could not rely on being propped up by government.

Fullscript Health and Wellness Blog

Instead, we tackled the situation head-on and decided to accelerate its digital transformation process. It built adaptive learning, gamification and advanced learning environments that would offer continuity for its students while setting it up for long-term digital success.

Upstream Bringing in near 700K leads in 4 months for major educational organization

Now, it needed to connect with more learners and open their eyes to the possibilities and benefits of remote education. Under financial pressure from the impact of COVID and investment in their own digital transformation, it did not have the budget for large-scale social advertising. This is where Upstream got involved with a unique form of engagement that would soon deliver vast numbers of potential new recruits. At a time when the business was under immense pressure to deliver, Upstream achieved it… in spades. Although the Upstream team are already proud of their achievements, external recognition of the incredible results would mean the world to them.

JUDGES’ COMMENTS This winning campaign had a very strong strategy and an innovative approach. Not only this, but excellent results were acheived in comparison to their previous Google and Facebook activities. All the judges also praised this winning entrant for deploying this campaign in such a timely mannor, we could clearly see their tactics through their journey. Well done!

GLOBAL NOT FOR PROFIT / CHARITY CAMPAIGN

UN PEACEKEEPING The Road to a Lasting Peace

FINALISTS

SUMMARY OF WINNING ENTRY

Genius & Women’s Engineering Society INWED21 “Engineering Heroes”

Our campaign for this year’s International Day of UN Peacekeepers was focused on youth, and on highlighting the significant role and meaningful contribution of young people to securing lasting peace. Throughout May 2021, we populated our social media channels, among others, with engaging visuals, playful GIFs, entertaining word games, youthful and dynamic graphics, videos and vlogs, and inspiring quote cards. We also hosted live discussions and Instagram take overs, launched a brand new account on TikTok, and published stories from young people narrating their experience in conflict-ridden zones and how they make a difference in the lives of their communities. Breaking away from the traditional UN campaign approach, we were determined to be more dynamic, youthful and make innovative design choices to attract younger audiences. This award will be a recognition of the amazing teamwork of the Strategic Communications Section and our many collaborators from civil society and youth-groups, which went above and beyond to create a comprehensive and innovative campaign to increase the visibility of the international Youth, Peace and Security Agenda and more specifically advance the visibility of youths contributing to peace in our mission areas.

UN Peacekeeping The Road to a Lasting Peace: Leveraging the Power of Youth for Peace and Security

JUDGES’ COMMENTS This winning entry had a strong creative direction, with a good use of multiple formats and platforms to amplify their campaign. We thought that their boldness in trying a new approach was great to see, with targeting a younger audience by using more relevant visuals and channels. We all liked the use of sharing real stories, it’s was brilliant that so many people got involved! Not only this, but their creative was bright, dynamic and stood out, making it feel youthful and engaging. It was great to see search specialises working with designers, well done for creating something so artistic that had a fantastic reach.

GLOBAL LOW BUDGET CAMPAIGN

GHD

The World of Energy Post-COVID Campaign FINALISTS

SUMMARY OF WINNING ENTRY

GHD The World of Energy Post-COVID Campaign

As a global professional services company committed to solving the world’s biggest challenges in the areas of water, energy and urbanisation, GHD understands the world is constantly changing Our omni-channel campaign ‘The World of Energy Post-COVID’ examined the impact of the global pandemic on our relationship with energy consumption. The campaign was designed to educate and inspire our clients and consumers to take action to achieve net zero.

The Addressomo Corporation & Instapour.Cocktails Craft10.Cocktails

A robust digital headquarters served as our consumer content hub—showcasing the results of our global research, video, an interactive quiz/infographics and forward-thinking case studies. The campaign was launched via organic and paid social media campaigns. The paid campaign targeted over 600 of GHD’s top prospects and client companies across more than 20 industries over a 6-week period. Additionally, a media campaign across 6 key global geographies extended our engagement. In an industry where marketing has historically been perceived as a support service, this campaign continued to progress us away from this view and towards an understanding of how marketing can genuinely add value and be a partner to the business. Recognition as a Global Marketing Award winner would add further momentum and credibility to our efforts.

JUDGES’ COMMENTS This winner had a straight forward, cost effective approach. We could see that although it was a simple campaign, it landed a clear and important message coherently. Well done for delivering such an effective campaign. The results were impressive and underpin this point, with new client generation as a bonus.

GLOBAL SEO CAMPAIGN

TEMPCOVER

Overhauled SEO Strategy to FINALISTS

SUMMARY OF WINNING ENTRY

Delante & Vape Royalty Vape with A GROWTH Flavor

This entry highlights how Tempcover has risen 13 organic places in Google search rankings from the bottom of page 2 (19th position) to mid-page one (6th position) for the top 52 keywords which make up 40% of all short-term insurance demand within the space of just 18 months. The top positions are dominated by the large comparison sites and leading national insurance brands that have substantial SEO budgets and greater pools of expertise. Despite this, we have risen up rapidly against this fierce competition with a fraction of the resources, which has translated into considerably improved website sessions, policy sales and overall gross profit.

Directive & IHC Query-Driven Search And Content That Answers Grupa TENSE Polska & cukierniasowa.pl Make Sweet Brand as Visible in Search Results as Possible Infront Webworks & Adelante Shoe Company Global SEO Custom Shoe Campaign iProspect Denmark & GF Forsikring If You Can’t Outspend Them, Outsmart Them! Single Throw Marketing & Gabrielli Truck Sales Helping a Heavy-Truck Leader to Keep On Truckin Sunrise System & Fundusz Odszkodowań Komunikacyjnych How to Help Those Who Help Others? Tempcover Overhauled SEO Strategy to Drive Commercial Growth The Media Image & BetMGM The ROAR Victorious & Sisemore Law Thriving in the Pandemic

JUDGES’ COMMENTS This winning entry had an excellent on-site page structure, clear product pages to target many relevant search terms., all nicely embedded into the main nav. We thought they had an excellent use of both on-site and off-site tactics to succeed in a competitive sector. They did a great job assembling a team with the ability to implement all aspects of this campaign. We also liked how the team broke down the approach and objectives. They covered different areas of SEO to ensure improvements and better results. We were particularly impressed with the increase in organic reach to 1st page on Google. Their quick turnaround, along with impactful results let them to higher profit, traffic and demand. Congratulations to the winner!

GLOBAL PPC CAMPAIGN

PEAK ACE & TIMOCOM

Rebuilding Paid Search from Lisbon to Moscow FINALISTS

SUMMARY OF WINNING ENTRY

Adequate & HealthLabs From Zero to Superhero

We helped TIMOCOM, the leading procurement platform for transport contracts in Europe, to reinvent their paid search channel in the midst of a global health crisis that shook the transport industry. We ended up building campaigns in 24 languages that now run in a total of 28 countries. Given the economic situation in early 2020, TIMOCOM decided to significantly reduce their budget and focus on efficiency. We therefore had to balance cutting costs with achieving visibility amongst the users that mattered. We persevered and exceeded all our initial targets: we spent significantly less, acquired more leads and increased brand visibility.

Directive & New Relic Offline Conversion Tracking For A More Accurate Arrow iProspect Denmark & Elgiganten How Inventory Management Should Be Utilized iProspect Denmark & GF Forsikring If You Can’t Outspend Them, Outsmart Them! ODIV & Global Talk Implementing the Hagakure method in Google Ads Peak Ace & Pool Chlor Shop Swimming against the COVID-19 tide Peak Ace & TIMOCOM Rebuilding Paid Search from Lisbon to Moscow

Winning an award for this campaign would mean a lot to us, because it truly put our international agency to the test. Successfully localising these languages across several teams formed the basis of this campaign – as the numbers suggest, this approach quickly paid off. We believe that this campaign is an outstanding submission due to both its holistic approach to strategy and undeniable results.

JUDGES’ COMMENTS We thought that this winning entry had a beautifully designed strategy , based on a huge amount of data. The campaign demonstrated a strategic and systematic approach from the objectives all the way to the results. Their indepth analyses on optimization opportunities and using that to scale up their performance to support expansion was very well done. We appreciate the agency’s transparency in providing all the details required to evaluate this entry effectively. They achieved impressive results considering the massive budget cut and ambitious results; the performance overview and key milestones helped to understand the chronology of the initiatives and the impact on each initiative on the performance of the campaign.

GLOBAL INTEGRATED SEARCH CAMPAIGN

IPROSPECT DENMARK & GF FORSIKRING If You Can’t Outspend Them – Outsmart Them!

FINALISTS

SUMMARY OF WINNING ENTRY

Inseev Interactive & Cala Trio 454% Y/Y Lift in Goal 1 Completions Across SEO and PPC

This Search-campaign demonstrates the value of utilizing innovative technology to create a competitive advantage for GF Forsikring by combining SEO and SEM in one platform for analysis, insights, and automation. By using our new search solution to break down silos and facilitate the opportunity for growth in a highly competitive insurance industry, we have surpassed the objective-targets for GF Forsikring, generating more than 31,7% more conversions and 31% more combined search traffic through our integrated approach with SEO and SEM.

iProspect Denmark & GF Forsikring If You Can’t Outspend Them, Outsmart Them!

By integrating SEO and SEM into one platform and letting technology help us understand data assets, we can deliver higher business-impact through combined Search, and if we succeed in taking home an award for this campaign/program, it will accelerate the development and growth of the system, possibly setting a new standard in Search. For our client GF Forsikring, we have succeeded in making them more competitive in a crowded market on search engines and we will continue the great collaboration to achieve more search share for them! Next steps are to develop more features and optimise core-mechanics further and to integrate the system into our processes and ways-of-working with search performance.

JUDGES’ COMMENTS We thought that this winning entry had a very intuitive approach, providing a competitor advantage from a limited budget. They displayed impressive strategic thinking and execution, resulting in an intangible value for the client. Truly great work. We really liked the supporting video they provided within their submission. They also had great documentation. One judge on the panel described this entry as brilliantly well crafted. Not only this, but they had great results in the highly competitive insurance market. Well done!

GLOBAL BEST USE OF DATA CAMPAIGN

ADEQUATE & HEALTHLABS From Zero to Superhero

FINALISTS

SUMMARY OF WINNING ENTRY

Adequate & HealthLabs From Zero to Superhero

Brandwatch Covid-19 Insights Campaign

Directive & New Relic Offline Conversion Tracking For A More Accurate Arrow

iProspect Denmark & Elgiganten How Inventory Management Should Be Utilized

JUDGES’ COMMENTS Tempcover Data-driven CRM Programme

WOW! was the word used to describe this winning entry. We praised this entrant for connected multiple channels and for disrupting the market through great use of data, which focused on ad spend and maximising ROI; in addition to future-proofing cookie losses. We really appreciated that their budget was well defined. Raising awareness is not very measurable as an objective. So well done to this agency for making their campaign more measurable by aiming to maximise sales, while maintaining a minimum % ROAS.

GLOBAL INFLUENCER CAMPAIGN

GREEN COLA & ONEFIFTY CONSULTANCY 21 Days

FINALISTS

SUMMARY OF WINNING ENTRY

Green Cola & OneFifty Consultancy 21 Days

It’s often said it takes 21 days to make a habit.

Sage & Velo Sage Champions

The Swan Hotel & Spa Instagram Influencer Campaign

But that also means it takes 21 days to break one. Green Cola is an independent British brand setting new standards in the soft drink industry by ditching aspartame, sugar, phosphoric acid and preservatives without compromising on taste. As the country looked to improve health during lockdown, Green Cola came to the fore with its 21 Day Challenge to help people kick that aspartame habit (an artificial sweetener found in other diet colas, which consumers have growing concerns about - particularly diabetics). We took a behavioural-led approach to drive genuine change (and sales). Galvanising 140 influencers who reached our target audience - mums we term ‘Health Conscious Pragmatists’ - who created 150 pieces of content in return for product (no payments), driving over 2.5M reach. AND what’s good for people’s bodies is also good for Green Cola - an independent, British company taking on the big boys and girls. By serving paid ads on social back the same audience, using influencer content, it’s trebled sales since March 2021 and is now the top selling cola on Amazon - beating Pepsi and Coca-Cola.

JUDGES’ COMMENTS This entry had an inspiring humanitarian approach to their project! We really appreciate the strategy to engage microinfluencers to speak the same language with audience and become a brand ambassadors. This was a great campaign that shows the power of influencer marketing. A really simple approach that worked, with a small budget. We were really inspired the concept of premoting better health and life.

GLOBAL SOCIAL MEDIA CAMPAIGN

ADEQUATE & HEALTHLABS From Zero to Superhero

FINALISTS

SUMMARY OF WINNING ENTRY

Adequate & HealthLabs From Zero to Superhero

DHL Supply Chain We Can Help, Let’s Talk Green Cola & OneFifty Consultancy 21 Days ODIV & Divitel Generating a Viral Post One Minute Briefs & WWF #WorldWithoutNature Qumin & Papa John’s Share A Slice Sahara & Lauf Cycling Moving Bike Sales Entirely Online

JUDGES’ COMMENTS This winning entry had an excellent ROAS and usage of attribution to optimise spend. With really impressive results, this winning entrant also clearly showed that their integrated digital plan and data use, paid off. We thought this was a very strong entry with a steller case presentation, and really appreciated their strategy and how they planned through the funnel.

GLOBAL BIDDABLE CAMPAIGN

PEAK ACE & TIMOCOM

Rebuilding Paid Search from Lisbon to Moscow FINALISTS

SUMMARY OF WINNING ENTRY

Adequate & HealthLabs From Zero to Superhero

Peak Ace & Pool Chlor Shop Swimming against the COVID-19 tide Peak Ace & TIMOCOM Rebuilding Paid Search from Lisbon to Moscow

Given the economic situation in early 2020, TIMOCOM decided to significantly reduce their budget and focus on efficiency. We therefore had to balance cutting costs with achieving visibility amongst the users that mattered. We persevered and exceeded all our initial targets: we spent significantly less, acquired more leads and increased brand visibility.   Winning an award for this campaign would mean a lot to us, because it truly put our international agency to the test. Successfully localising these languages across several teams formed the basis of this campaign – as the numbers suggest, this approach quickly paid off. We believe that this campaign is an outstanding submission due to both its holistic approach to strategy and undeniable results.

JUDGES’ COMMENTS This winning entrant is absolutely fantastic at showcasing what they do, and how they do it. Their level of detail and oustanding process really helped the judges understand their impressive strategy. We were impressed to see a collaboration with the sales team, which let the agency play with modifiers for better results! The fantastic deck, the storytelling and the amount of information really helped to demonstrate their excellent success.

GLOBAL CRISIS MANAGEMENT CAMPAIGN

Q&E ADVERTISING & LONDON STOCK EXCHANGE GROUP SRI LANKA #stayhomestaysafe

SUMMARY OF WINNING ENTRY LSEG is a leading global financial markets infrastructure and data provider. We play a vital social and economic role in the world’s financial system. With our trusted expertise, global scale, and foundational financial and transaction services — data, analytics, risk, collateral and processing solutions, capital formation and trade execution — we empower the sustainable growth and stability of our customers and their communities. Winning an award for the campaign that was created and conceptualised in partnership with Q&E Advertising (Pvt) Ltd. would be extremely meaningful – especially considering that this was done in the midst of the pandemic. At a time where retrenchment was at a high, LSEG were not only focused on holding onto our people, but looked to grow, bringing on more people. We also wanted connected with our fellow citizens, giving them a sense of solidarity that we are all in this together. In a year that was difficult for all, together as mankind, we rose to the occasion and survived – and in our own little way, LSEG play a part in helping our people, that’s why it would be extremely meaningful not just for us as an organisation but us as individuals who make up LSEG.

JUDGES’ COMMENTS At a time when many people were worried about future sustainability of their employment, we thought it was great to see an example of an organisation that not only succeeded throughout the pandemic, but used this success to not only promote a very low budget recruitment drive, but to educate current and potential future employees on staying safe/working from home. We particularly liked the focus on encouraging employees to share time with lovedones. They really had a great use of current events for positive change and reassurance for current and prospect employees. We also liked the feature video and flyer materials within the submission. They also had a great use of short, simple, but powerful hashtags to support the campaign on LinkedIn and Facebook. It was brilliant to see the increase of prospect CV, and the uplift was impressive. Achieving this through a pandemic, whilst positioning LSEG in a positive light and as an attractive place to work, which is commendable.

GLOBAL IN-HOUSE MARKETING TEAM

DHL SUPPLY CHAIN FINALISTS

SUMMARY OF WINNING ENTRY

Best Doctors Insurance

Marketing had a poor reputation internally, colleague morale was low with 7% satisfaction in the 2019 Employee Survey. Marketing execution was inconsistent and lacked impact. A new Global VP Marketing restructured and refocused the team to become highly motivated and engaged delivering measurable results.

DHL Supply Chain

The new team structure harnessed existing untapped skills, decentralized marketing to empower local teams to meet the needs of their markets and prioritized customer insights to build a relevant and effective marketing strategy The new look team pulled together to deliver a unified and globally connected Marketing strategy: Customer Centric, Insights Driven, Digitally Enabled with exceptional results in 2020. A major culture shift took place putting team wellbeing first. Satisfaction among the team increased to 71% 2020. Employee turnover is zero. Winning this award would validate our team beliefs in the power of listening to customers, and empowering teams and individuals.

JUDGES’ COMMENTS We were very impressed by this winning entry. In the face of immense hardship- first with the internal issues Marketing faced, and then with the pandemic, we were really pleased with the fact that the team could come together, grow, and re-structure how it operated. The fact that they could still yield such incredible results is all the more commendable. They had an impressive strategy and results! We all love the focus on building a team and their morale. Along with the way they found interesting ways to engage with consumers on the supply chain, creating positive customer impact.

GLOBAL SEARCH AGENCY

PEAK ACE AG FINALISTS

SUMMARY OF WINNING ENTRY

Directive – Finding Our Focus

Established in 2007, Peak Ace AG is an integrated performance marketing agency based in Berlin, Germany – a one-stop shop for flexible, data-driven solutions for performance marketing channels, including paid advertising, organic search (SEO), content marketing and marketing technologies (CRO & digital analytics).

Peak Ace AG

StudioHawk

The Media Image

Victorious

The award for Global Search Agency would be an honour treasured, earned and shared by every one of our Peak Acers. It’s the people that make Peak Ace great. We live by the philosophy that fostering a culture of mutual respect and inclusion makes for the best work for our clients. In 2020, we have shown how investing in your employees garners incredible results, companywide – for brand recognition, client acquisitions and growth.   Anyone can start an agency with the goal to turn a profit. But we believe that making sure your employees are the fabric of your company culture, empowered to drive the business forward and, most importantly, passionate about the work they do – that’s how you build a successful and sustainable agency.

JUDGES’ COMMENTS We thought that this winning entry had a very strong documentation, shows effort, results, and impact on everything from: client work, team happiness and business. We were delighted to see that employees wellbeing was the most important objective within this entry. We all thought this was an outstanding entry, with an even more awesome portfolio. This winning agency are a fantastic example of how to sell yourself, presenting themselves as an absolute winner.

GLOBAL SOCIAL MEDIA AGENCY

ONEFIFTY CONSULTANCY FINALISTS

SUMMARY OF WINNING ENTRY

Hey Honey

We’re an independent, strategic digital consultancy, which uses data and models of behaviour to anticipate what, where, and how organisations should behave, digitally. We then make that happen.

One Minute Briefs

What does that mean in practice... Digital data gives us a greater understanding of what

OneFifty Consultancy

SAHARA

customers actually want than ever before. We help organisations and brands deliver that – from sales leads for accounting software to reminding you that what you really, really want is a cracking roast dinner (you want one now... see, we’re that good). We’re incredibly proud of what the team has achieved in the last year and this would mark their efforts. We saw growth in 2020/21, we’ve welcomed 10 new clients including a FTSE 100 and four employees have joined the team to deliver some of the best work we’ve undertaken. We were also named by the Financial Times as one of Europe’s Fastest Growing Businesses. Our work spans Global, European and UK.

JUDGES’ COMMENTS We thought this entry was a clear winner within this category. The team and agency objectives are not just about making money, they have a strong emphasis on other goals. With a people focused culture and strong business results, their impact was clear to see, aided by their values and structure. We also thought that this agency did a great job of telling a story about the challenges faced. It was great to hear how they rised above COVID challenges and kept growing in spite of the cuts required.

GLOBAL MARKETING AGENCY OF THE YEAR (SMALL)

MOVE MARKETING SUMMARY OF WINNING ENTRY Established in July 2017, Manchester and Cambridge-based Move Marketing is an integrated B2B marketing agency which helps industrial, science and technology companies articulate complex technical messages and communicate better with their customers and prospects across a variety of channels both in the UK and on an international scale, with clients as far afield as Canada, the USA and Australia. Fundamentally we help drive thought leadership positions for our clients. This is underpinned by a crystal clear value proposition – our strapline is “we speak B2B” and we maintain that we do exactly that where others stutter. Our clients typically export 80% of their product sales so crossborder fluency is a key element of the expertise we provide. As a challenger brand it would mean the world to Move to win a Global Marketing Award and would do wonders in terms of raising our profile, building our credibility and enabling us to better compete and win on international pitches. Global marketing, particularly in the B2B space, is a complex and competitive landscape and we’ve demonstrated incredible flexibility, dynamism and authenticity across the period in completing a raft of massive achievements against the odds.

JUDGES’ COMMENTS This winning entry had a great focus on people and skills development - leveraging their intellectual IP and investing in the community. We thought their objectives are well defined and were especially aggressive towards growth targets. They also provided great supporting documents, clearly stating their objectives. Not only this, but we beleive they had a creative approach to client planning. We as a judging panel encourage this agency to keep growing.

GLOBAL MARKETING AGENCY OF THE YEAR (LARGE)

PEAK ACE AG FINALISTS

SUMMARY OF WINNING ENTRY

Grupa TENSE

MOI Global

Peak Ace AG

SAHARA

Sunrise System

Verticurl

The award for Global Marketing Agency of the Year would be an honour treasured, earned and shared by every one of our Peak Acers. It’s the people that make Peak Ace great. We live by the philosophy that fostering a culture of mutual respect and inclusion makes for the best work for our clients. In 2020, we have shown how investing in your employees garners incredible results, company-wide – for brand recognition, client acquisitions and growth.   Anyone can start an agency with the goal to turn a profit. But we believe that making sure your employees are the fabric of your company culture, empowered to drive the business forward and, most importantly, passionate about the work they do – that’s how you build a successful and sustainable agency.

JUDGES’ COMMENTS We were really impressed to see how employees are truly put first within this winning agency. Even when the pandemic hit, they didn’t forget their employee led principles, they just amplified them even more. Not only this, but their objectives are very much aligned to employee centricity; one that is sometimes overlooked in favour of profit by many agencies. It was also great to see several successful examples of reactionary client campaigns during the pandemic. All their supporting documents were really helpful in assessing this submission, the high level of detail provided was highly commended on the judging panel.