Global Search Awards 2021 - Book of the Night by Don't Panic Events

RELIVE THE GLOBAL SEARCH PARTY The Global Search Awards celebrated the very best in PPC, SEO and Content Marketing from across the globe. As you know due to COVID-19 restrictions and concerns around travel, this year’s Global Search Awards didn’t take place on a beautiful New York rooftop the way we had planned. It was not our usual Search Awards party, but we hoped you enjoyed the virtual celebrations and coming together online as much as we did, for one different but equally fantastic Global Search Awards. The entry quality was extremely high, and we had an outstanding number of entries for the second year, which is testament to the quality and expertise the Search industry has to offer. Our thanks go out to our global judges who had the unenviable task of shortlisting and deciding who went home with a prestigious trophy. We’d also like to take the opportunity to thank all of our sponsors and partners, who without their support, the Global Search Awards would not be possible. We’ll see you hopefully in real life in 2022! Nicky Wake Founder of the Search Awards

BEST USE OF SEARCH - RETAIL / ECOMMERCE (SEO)

FINALISTS Grupa TENSE Polska & przepisnazdrowie.eu Grupa TENSE Polska & szachownica.com.pl Megantic & The Block Shop Merkle NL & Leen Bakker NOVOS & Bloom & Wild Re:signal & ASICS Rise at Seven & PlayStation & GAME s360 & Swappie

Re:signal & ASICS ASICS is one of the leading sports brands in the world, renowned for its leading-edge and forward-thinking approach to sport enhancing athletic gear. Their products inspire greatness, helping customers to become faster, improve their sporting performance and be mentally and physically stronger. Re:signal and ASICS Europe have built a fantastic working relationship, which has grown from strength to strength as we work together to drive results. In 2020 (from January 2020 until December 2020), our focused and targeted approach allowed us to drive a YoY increase of 72% in organic traffic and 213% in revenue when compared to the same duration previous year, which is €12.02m more than the client’s annual revised forecast - this delivered ROI of 6.506%. To win this award would be a real credit to all the hard work that has been conducted by the team working together and being committed to driving meaningful results aligned with our clients business goals.

Vertify & Intersport Zeo Agency & Decathlon

JUDGES’ COMMENTS We as judges felt that this winning entry was excellent, with outstanding documentation throughout. This submission really showcased a superb campaign that achieved excellent results. Their fantastic work was truly recognised through the judging process as they achieved very high scores.

BEST USE OF SEARCH - RETAIL / ECOMMERCE (PPC)

FINALISTS Burstit Digital & Nordicfeel|Eleven Elevate Digital & Pip Studio Havas Media UK & giffgaff Hide and Seek & Topjaloezieën Impression & Abigail Ahern iProspect Denmark & Elgiganten Megaphone Marketing Sarah Raven & Honcho Stand Out Digital Traffic Today & Top1Toys

Havas Media UK & giffgaff giffgaff set Havas steep sales targets to hit, in a particularly volatile year, where performance was already dampened by falling Brand demand and the impact of COVID. To deliver against these targets whilst still retaining efficiency, we knew we had to be wiser with our investment, not larger. We adopted a 3-pronged strategy, hinging on Tech Maturity, Data-focused Insights and Audience First Search, driving innovation at each of these stages. This approach was hugely successful, and we smashed the targets set, having delivered +40% against the Free SIM activation target, while doing this at a CPA 29% under target. Indeed, our search activation was so successful, it’s fuelled the next stage of strategic growth for the client as we look at the opportunity in marketplaces, such as Amazon and eBay. Winning this award would be testament to the hard work, passion and innovative thinking the team have brought to servicing giffgaff’s paid search activity each and every day. As the Performance team for Havas Media in the UK, recognition from the Global Search Awards would be a source of huge pride for the team.

JUDGES’ COMMENTS We found this winning entry difficult to fault, it was brilliantly laid out and created such an intriguing connection with us throughout. They showed a great balance of creativity, data and application of best in class targeting.

BEST USE OF SEARCH - FINANCE (SEO)

FINALISTS Chain Reaction & ADCB iProspect Denmark & GF Forsikring MediaVision & Arbuthnot Latham Pufferr & New Bond Street Pawnbrokers Re:signal & WorldRemit Refinitiv SEO To the Rescue Rise at Seven & Raisin ROAST & Experian Whites Agency & Nationale Nederlanden Polska

Re:signal & WorldRemit WorldRemit makes a positive impact on people’s lives - the brand is proud of its efforts in helping people find a better way to send money to the countries to support their families, send money for birthdays, treatment or study (see Eugine’s story here, A tale of two sisters). We are selective about our clients and make sure their objectives correlate with our corporate values and facilitate the things that matter for people. WorldRemit has been a Re:signal client for over 3 years and the consistent delivery of high-quality work resulting in great results means our relationship is stronger than ever. We are very much an extension of their internal marketing team and as such we have a collaborative approach to working, using consultancy time to work from their offices, allowing us to maintain and nurture key client relationships. From Jan 2020 - Dec 2020, our focused and targeted approach allowed us to increase organic sessions for Worldremit (excluding homepage & branded traffic) to 8,626,619 in 2020 from 5,051,730 organic sessions in 2019. This was a YoY increase of 70.77%.

SILVER AWARD Wavemaker & Comparethemarket.com

JUDGES’ COMMENTS For this winning submission we were really impressed with the amount of specific detail. The challenges they faced, objectives, and budget were explained clearly and openly, which is what we as judges like to see. They showed great work on developing customer personas, and the results were extremely impressive.

BEST USE OF SEARCH - FINANCE (PPC)

FINALISTS Adthena & Legal and General Adthena & Staysure Art & Science for Clearco Core & Liberty Insurance Happy Idiots & Finance Prospects Impression & Marmalade InMobi Technology Services & HDFC Life iProspect Denmark & GF Forsikring TA & Zions Bancorporation

Adthena & Staysure When travel insurance started to sink, Staysure found a lifeline - with search Staysure is the UK’s most trusted travel insurance provider, with a history of meeting complex traveller needs and an obsession with both customers and data. In 2020, the pandemic shrank Staysure’s travel insurance market by 90%, but instead of going dormant, the company stepped up by asking a key question: what do travel customers need from us now? Adthena’s search intelligence data provided the answers and charted a course to product innovation, business survival and significant growth during an uncertain time. Letting search be the compass Adthena’s search data revealed to Staysure both what travellers were searching for and where the gaps in the market were. The company used those insights to launch three innovative new product offerings to meet the immediate needs of customers, keep the business afloat and gain +133% in market share. By winning this award, Staysure’s story will demonstrate to other search marketers the power search data has to identify and create windows of opportunity even during difficult economic times. The right search data can reveal strategic possibilities, new threats, emerging trends and the best route forward in good times and bad.

JUDGES’ COMMENTS With this winning entry we really enjoyed the story about their survival, it was intriguing and a joy to read. Their goals, objectives and budget were very well defined, and the overall results achieved were impressive given the low budget that was applied. We can certainly say this entry was a pleasure to judge.

BEST USE OF SEARCH - TRAVEL / LEISURE (SEO)

FINALISTS Stickyeyes & Etihad Airways Fibre Marketing & Just Go! Holidays (JG) Pixel & Winetourism.com Rise at Seven & Parkdean Resorts

Fibre Marketing & Just Go! Holidays (JG) Based in the heart of the Cotswolds, Fibre Marketing is a dedicated SEO and content marketing agency founded in 2014. Our team of young experts, who specialise in everything from technical SEO to off-site and on-site, helps businesses of all sizes and industries increase their online visibility, authority, and gain the top rankings of their industry. Having worked with over 100 clients, we’ve successfully integrated with many businesses’ marketing departments who have seen their organic traffic soar. Over the years, Fibre Marketing has consistently grown year on year – taking on larger and more complex projects since we first started. Winning an award such as this would be the ultimate testament to our success; a fantastic way to recognise the team’s hard work, dedication, and achievements. Our clients trust us due to our professionalism, and proven track record. Receiving a Search Award would be the perfect result to years of creativity, innovation and growth.

JUDGES’ COMMENTS This particular campaign showed a great level of creativity, with a nice blend of data. We as judges were impressed as they demonstrated some impressive results that were achieved in quite a short period of time. All the judges agreed that this winning entrant did a great job in the middle of challenging time due to the pandemic.

BEST USE OF SEARCH - TRAVEL / LEISURE (PPC)

FINALISTS Launch Online & Aria Resorts The SEO Works & Towsure

The SEO Works & Towsure Over the last 12 months we have worked with Towsure to enhance their online presence, escalate their brand exposure, engage their audience, and improved customer loyalty. With extensive research and analysis, we have increased their revenue, transaction, and assisted revenue, whilst decreasing their CPA and CPCs. During a time of great concern and increased competition in the marketplace. Our relationship with Towsure has grown into an exceptional partnership, showing a committed relationship on both sides, that strengthens their digital presence.

JUDGES’ COMMENTS The winner for this category had a particularly excellent use of data and insights. They had clear, measurable and intelligent objectives with strong results in revenue, transactions & assisted conversations. The shift from offline to online and the data this agency leveraged to strategize the campaign was really well actioned. We really admired their four phased approach used to target their audience. The entry itself had a nice level of detail along with great supporting charts that really elevated the story of their journey.

BEST USE OF SEARCH – GAMING

FINALISTS iProspect & BetVictor JBH The Digital PR Agency & Slotsup.com SEOsof & Casino Robots

SEOsof & Casino Robots We are a small SEO agency based in Sofia, Bulgaria, and for us winning this award would be the greatest success in our history. We also believe that winning this award would provide a strong impetus for our future development and improvement in SEO. We were able to repair the damage caused by two consecutive Google Core Updates in 2020 (May and December). All this was achieved after a detailed analysis of the competition and creating an accurate and correct SEO strategy. This SEO strategy was successfully implemented, and this led to the full recovery of lost visitors in less than a year. We managed to achieve this success by improving our landing pages, existing content and rebuilding the site structure from scratch.

JUDGES’ COMMENTS This winning entry involved a solid implementation plan which led to really strong results. We appreciated the great detail given in budget, the straight-ahead goals and the interesting targeting ideas. Overall, we found it extremely difficult to fault.

BEST USE OF SEARCH - THIRD SECTOR / NOT FOR PROFIT

FINALISTS Core & Trócaire Crafted & Natural History Museum Hide and Seek & Kansfonds Manaferra & University of the Potomac

Manaferra & University of the Potomac Higher Education institutions are known to be big spenders in traditional marketing (fairs/offline events, local magazine/newspaper ads etc). Online they usually spend the majority of their budget in Google Ads while mostly ignoring their organic (SEO) presence. With this entry we proved that there’s a much better ROI in SEO than PPC/ other channels. Manaferra is a Search Marketing Agency based in Prishtina (Republic of Kosovo) that helps Higher Ed, Publishing and SaaS companies get more qualified traffic and leads through search engines. We work with clients in the US, UK & Switzerland through an end-to-end SEO Management service that also includes Link Building and Content Marketing. Winning this award would help us prove that SEO is a viable and investment worthy channel for Higher Education institutions and that a small but talented team from Kosovo can help these institutions adapt & thrive in search results.

JUDGES’ COMMENTS This winning submission was very clear and concise demonstrating measurable tactics to drive success which was impressive to see. The entry was the perfect display of implementation and results. The judges were particularly impressed with the way they changed the mindset of the customer to be more digital. A huge well done to everyone who worked on this campaign!

BEST USE OF SEARCH - B2B (SEO)

FINALISTS AdVisible & App Boxer Altro & Honcho Chain Reaction & Zid Impression & Mitrefinch MediaVision & Instant Offices

Victorious & ForeSee Medical ForeSee Medical leveraged Victorious’s SEO expertise to help to build brand awareness and create a radically productive inbound lead channel. Since partnering with Victorious, their business has skyrocketed. This campaign is a beautiful example of the compounding results of SEO best practices rooted in strategic keyword research that’s mapped to commercial viability.

s360 & easytranslate Semetrical & LexisNexis SEO Sherpa StudioHawk & Sprintlaw Victorious & ForeSee Medical

JUDGES’ COMMENTS This campaign really hit the nail on the head for being specific and well thought through. They were true to the acronym SMART to formulate their objectives, which we thought was very creative and clever. We really appreciated that this winning entrant was ultimately a BAU project but was still well thought out and well answered and had the fundamentals really narrowed down. Well done!

BEST USE OF SEARCH - B2B (PPC)

FINALISTS Bluebird Media & Funnel.io Core Docklin & Office Depot InMobi Technology Services & Freshworks Modern & Hyland Peak Ace & TIMOCOM Semrush SEOgroup & Verizon Connect

Peak Ace & TIMOCOM We helped TIMOCOM, the leading procurement platform for transport contracts in Europe, to reinvent their paid search channel in the midst of a global health crisis that shook the transport industry. We ended up building campaigns in 24 languages that now run in a total of 28 countries.  Given the economic situation in early 2020, TIMOCOM decided to significantly reduce their budget and focus on efficiency. We therefore had to balance cutting costs with achieving visibility amongst the users that mattered. We persevered and exceeded all our initial targets: we spent significantly less, acquired more leads and increased brand visibility.  Winning an award for this campaign would mean a lot to us, because it truly put our international agency to the test. Successfully localising these languages across several teams formed the basis of this campaign – as the numbers suggest, this approach quickly paid off. We believe that this campaign is an outstanding submission due to both its holistic approach to strategy and undeniable results.

JUDGES’ COMMENTS For this entry we thought that it provided in-depth detail on how and why the campaign was as successful as it was. The strategy was very impressive and clearly worked delivering exceptional results which left all of the judges impressed and struggling to find fault. Excellent work!

BEST USE OF SEARCH - B2C (SEO)

FINALISTS Megantic & Black Mango Megantic & Highgrove Bathrooms Merkle NL & Leen Bakker NOVOS & NIO Cocktails Peak Ace & Zava Re:signal & ASICS Re:signal & Learning with Experts s360 & Swappie

Peak Ace & Zava We worked with Zava, a European e-heath provider, to create a data-driven content strategy that positioned it as an expert and innovator within the medical field. Rigorous research, elevated by a partnership with a reputable marketing research institute, produced data on medical topics still largely ignored within the media and society. We packaged this data to easily form the basis of content pieces, on subjects ranging from how childless women can face social exclusion (whether they are voluntarily childless or not), to topics of digitalisation of the medical field and more. While tackling taboo subjects, our outreach strategy also embraced the scrutiny that the COVID-19 pandemic placed on healthcare systems and medicine worldwide. Our results dramatically improved Zava’s profile, greatly increasing its authority score with a huge rise in media mentions. To win this award would be to acknowledge an enormously successful campaign that raised the profile of not only a heretofore obscure field of medicine, but also work that brought attention to social issues still somehow not talked about in 2021.

Victorious & Lychee the Label Victorious & Sisemore Law

JUDGES’ COMMENTS We as judges were impressed with the results achieved in this winning campaign. They did a great job through the entry process gaining them lots of marks. In particular their SMART objectives stood out for being measurable and realistic. We appreciated their well thought-out, methodical but informational content. We also liked how they used specific bio personas.

BEST USE OF SEARCH - B2C (PPC)

FINALISTS Adwise & Kees Smit Tuinmeubelen

Elevate Digital & Pip Studio

Burstit Digital & Randstad Sweden

Pip Studio is a Dutch brand that inspires their audiences with every new collection they make. The team designs products varying from carpets and wall papers to table accessories and bedding, sold in more than 40 countries.

DemandMore & Harvey Jones

Since the start of our collaboration, we’ve completely restructured the PPC campaigns and implemented successful strategies, resulting in growth results far above expectations and initial targets. While of course, due the unfortunate times that we live in the whole ecommerce market had an uplift, it still is important to be relevant to the target audience and to serve them with the right message at the right time.

Elevate Digital & Pip Studio Havas Media UK & The Open University Impression & Topps Tiles

Pip Studio has high international growth ambitions and they’re not afraid to invest and to experiment. While having ambitious growth targets, it’s also important to be a financially healthy company.

iProspect Denmark & Elgiganten

Therefore, instead of ROAS, we also focus on POAS (Profit On Ad Spend).

Pipar\Engine & Lanullva

So, it’s a combination of satisfying both the customer and the client. Campaigns with both marketing- and organizational objectives.

Pipar\Engine & Olís

SILVER AWARD Sarah Raven & Honcho

And we believe we’ve done just that. Winning would mean recognition of the team’s strategic thinking and a reward on an excellent collaboration between Elevate Digital and Pip Studio.

JUDGES’ COMMENTS For this entry we particularly liked the creativity used focusing on POAS, with a good explanation and clear examples of how the strategy was implemented. The entry displayed a great use of performance planning and profit analyses.

BEST USE OF SEARCH – HEALTH (SEO)

FINALISTS Curated Digital & Specsavers UK Grupa TENSE Polska & blendman.pl Grupa TENSE Polska & przepisnazdrowie.eu Merkle & Aptaclub Peak Ace & Zava PlatformGSK & GSK s360 & Profil Optik SEO Sherpa & Gulf Eye Center Victorious & ForeSee Medical Zeo Agency & Acibadem Health Group

PlatformGSK & GSK In 2020 GSK & PlatformGSK were tasked with driving value and innovation via holistic search & SEO while being consumer focused. We devised an integrated approach to Paid Search and SEO to increase visibility, search results and Paid budget efficiency while driving meaningful organic (SEO) value for the business. Focusing on our top 30 global websites we recognised three strategic challenges: 1. Efficiency reaching customers 2. Content visibility, brand experience & trust 3. Publishing content at pace To succeed, we had to pivot and adapt alongside the COVID-19 global pandemic; creating new processes (CMS Pilot) and focusing on ruthless prioritisations to ensure objectives and consumers new needs were met. Overall, 400+ articles were produced targeting intent & growth opportunities and delivering 10,000+ technical updates within 250 tickets. The results were impressive, producing organic (SEO) value 40%+ above target to £21m and delivering SEM/ Paid efficiencies of £1m+, adding 8k+ additional first page rankings. Driving an ROI of 1,303% and an amazing increase in market share of 64%. Winning a search award would be amazing as its recognition by our peers for the hard work, dedication, teamwork, adjustment and sustained level of effort needed to achieve an amazing output of work.

JUDGES’ COMMENTS We as judges felt that this winning campaign was very strong. They achieved amazing results and produced a very well-formed entry, showing the impact to the bottom line. We were impressed with their quick reaction and streamlined, comprehensive integral process.

BEST USE OF SEARCH – HEALTH (PPC)

FINALISTS Burstit Digital & Cura of Sweden DemandMore & Pure Sports Medicine Inseev Interactive & Cala Health PHD Media & Bayer SEO Works Traffic Builders & Mediq

SILVER AWARD Inseev Interactive & Cala Health

Traffic Builders & Mediq With Mediq we created a new full funnel strategy that targeted two audiences: general practitioners and patients. A win would be a huge accomplishment for the entire team at Traffic Builders and Mediq. Traffic Builders was founded in 2001 and is a data-driven full funnel digital marketing agency. Independent, transparent and with a passion for measurable results. From strategy and media to creation and digital analytics. In 2020 Traffic Builders was nominated for 7 European Search Awards, 6 Global Search Awards and winner of 3 Global Search Awards, the IAB Full Funnel Programmatic Case and the Channable Use Case of the Year. For strategy implementation we use our trademark registered REAN marketing model. The model helps you set the right KPI’s for various phases of the customer journey, known as the Reach, Engage, Activate and Nurture stages of the customer journey. This way you reach the right target group, at the perfect moments and with the right message in every phase of the digital customer journey.

JUDGES’ COMMENTS All of the judges thought this was a very strong entry. The set up was extremely clever and it delivered impressive, easy to understand results. We were also really impressed with the use of Martech to solve user problems. The entry demonstrated great work from all of those involved.

BEST USE OF SEARCH – AUTOMOTIVE (PPC)

FINALISTS Intren & AKH iProspect NL & Autotrack

Intren & AKH At INTREN, we create digital marketing ecosystems. Ranging from a simple ad campaign to cloud solutions, we plan, create and optimize the digital performance of our clients. Only a small fraction of our message can be reflected in an entry form, but if you see this text, we did it right this time and we are delighted. Dear Reader, we hope to see you soon! In this entry, we’d like to demonstrate what digital ecosystem helped us grow the sales in the car tyre industry by 160%, while in 2020 most household cars were parked in garages and car run rates were in free fall.

JUDGES’ COMMENTS We as judges thought that having a goal to increase sales by 100%, while maintaining ad ROI, was very impressive to see! The multi-channel ads on the price comparison sites were great, as well as the dynamic remarketing on Facebook. The client testimonials were lovely to see with smart search and shopping campaigns.

BEST USE OF SEARCH – AUTOMOTIVE (SEO)

FINALISTS Digimetri & Otopratik Megantic & OCAM Merkle NL & Stern Pentagon Motor Group & Honcho s360 & Kia Tidal Digital & AutoDrift

SILVER AWARD StudioHawk & WhichCar

Megantic & OCAM Founded in 2012 by Vancho and Zan, two highly skilled digital technicians, Megantic is fully bootstrapped having built the team from ground up, now helping 175+ eCommerce businesses in various eCommerce verticals. At Megantic we’re extremely passionate about technical organic search & have forged a deep affinity and knowledge of all eCommerce plat businesses’ grow and thrive as organic remains the most dominant source of website traffic and deliver the highest ROI. Winning such a prestigious award would be an amazing accolade for our dedicated & skilful team and an endorsement of our strategy & focus on delivering great results coupled with outstanding customer service in the competitive search industry. Megantic has been growing OCAM 4x4 Accessories organic search channel since January 2017 and paid search channel grown business revenue by 810% 204% per annum. We were able to achieve this through managed integration and cooperation of each marketing ch more. Best results are achieved when all channels work holistically and leverage the strengths and data of each channel was paramount to our success.

JUDGES’ COMMENTS The entire judging panel thought this winning entrant had a very solid eCommerce site, that was reworked to add additional landing pages with meaningful content. Their results were great and were showcased excellently through well written case studies that were a joy to read.

BEST USE OF SEARCH – FMCG

FINALISTS Grupa TENSE Polska & ritex.pl Zenith & Nomad Foods

SILVER AWARD Tidal Digital & Muscat Livestock

Zenith & Nomad Foods Nomad Foods brands’ such as Birds Eye, Findus & Iglo needed to accelerate their digital strategy further to target time-poor Mums seeking convenience but also a growing vegetarian market. A centralised SEO programme covered 13 EU markets to rollout a content and user engagement plan. We used our bespoke tool to identify the growth areas and create data driven content to boost sales and inspire meatless cooking. Finally we helped to develop a bespoke system which could help measure and increase user engagement rate to boost sales The results across the market were astounding with millions of extra visits and engagements translating into huge revenue growth YoY from SEO. We moved beyond onsite content and developed 2 company growth tools while influencing a whole new audience on the beauty of meatless cuisine across 89 news sites. It would mean the world for a European wide effort to win this award. It was a combination of large data science and creativity leading to SEO growth and company changing ideas.

JUDGES’ COMMENTS This winneing entry had extremely clear objectives and demonstrated impressive strategy and results. The submission showcased excellent intent and their keyword analysis was brilliant. Overall, a very strong entry that deserves this accolade.

BEST USE OF SEARCH – FASHION

FINALISTS FPS & Thom Browne Grupa TENSE Polska & szachownica.com.pl Happy Idiots & Bos Men Shop Impression & Queensmith OrangeValley & Hunkemöller Pipar\Engine & Lanullva SEMTR & Beymen

Victorious & Lychee the Label Lychee the Label has been a dream client, implementing our SEO recommendations extremely quickly, and it has paid off! They came to Victorious wanting to make their brand more inclusive and gain rankings for terms like “asian streetwear” and “kpop fashion.” We have seen an astonishing growth of over 8,000 keyword position movements in 7 months, and we continue to explore more creative ways to build on our success and take advantage of Lychee the Label’s newfound brand awareness in the Asian fashion industry. We are so excited for Lychee the Label!

Uberall & Okaïdi Victorious & Lychee the Label

JUDGES’ COMMENTS The entire judging panel looking at his entry were very impressed with the budget in which this winning entrant worked with. To achieve the results they achieved was fantastic. They had a good use of holistic SEO strategies to achieve growth, and we all agreed that their brief provided just the right amount of detail needed to assess the campaign. Well done to this winner for delivering such a strong campaign.

BEST LOCAL CAMPAIGN (SEO)

FINALISTS AdVisible & The French Learning Institute Chain Reaction & Zid Digimark Australia & Roof Space Renovators Fibre Marketing & Helping Hands Fingerspitz & Kwalitaria Grupa TENSE Polska & cukierniasowa.pl HOP & GYMNATION

Fingerspitz & Kwalitaria COVID-19 has dealt a huge blow to the food industry. Kwalitaria, a Dutch fast food franchise with over 135 physical locations was no exception. The challenge was evident: how can we regain the lost offline turnover through online sales? By daring to invest in digital marketing in times of crisis and simultaneously responding to the most important changes in consumer behaviour and needs, Kwalitaria has managed to reach its target audience through the right channels, resulting in extraordinary results for this severely affected sector! Despite the sharp decline in in-store sales, our combined online efforts almost entirely compensated for this loss of income. The sector has been hit by -74% (Foodstep, 2020), while Kwalitaria managed to limit the damage to a minor turnover loss of -4.8%. Thereby largely increasing their market share. In July and August 2020, total turnover was even higher than the previous year!

Megantic & Highgrove Bathrooms SEO Sherpa & Gulf Eye Center Victorious & Cunningham Legal

JUDGES’ COMMENTS We as judges loved reading the contextual description and discussion of how this company managed to respond to the COVID-19 crisis, it was truly great work. We could see all of the hard work that went into this campaign and the clear impact that it had on the company.

BEST LOCAL CAMPAIGN (PPC)

FINALISTS Chain Reaction & Dubai Aquarium & Underwater Zoo Chain Reaction & Mlabbas Grupa TENSE Polska & mpuk.pl Happy Idiots & Shimano Home of Performance & The Healthy Home Pipar\Engine & Lanullva Traffic Builders & Mediq Traffic Builders & Wereldhave Unity Online & Eastern Garage Doors

Home of Performance & The Healthy Home The Healthy Home (THH) is a trusted cleaning and disinfection company in the UAE. Since they only offer highend cleaning and sanitizing solutions that are eco-friendly, child-friendly, and pet-friendly, with medical-grade UV sanitization and exceptional customer service, their services are priced much higher than the market average. Although they had been running campaigns, they were not able to generate quality leads which converted. To help their business grow, they approached HOP to help them with their digital marketing. The campaign objectives were not only to increase the number of leads within the same budget but also to improve the conversion rate from 4.5% to 7.5% and bring the cost-per-lead down exponentially from $l15 to $27. Our extremely localized strategy focusing on geo-targeting enabled us to over-achieve the campaign lead target by 160% with 321 quality leads. We also improved the conversion rate from 4.5% to 10% - the campaign target was 7.5%. Finally, we also lowered the cost-per-lead more than the original objective of $27 per lead by bringing down the cost from a whopping $15 to $16.34! The best part? The total revenue for the client from this campaign was double their business objective!

WebDigital & Dwyn

JUDGES’ COMMENTS All the judges felt that this winning agency really looked at the entire ecosystem impacting their PPC performance and brought a creative and holistic approach to delivering great results. This was a really impressive campaign which had an extremely localized strategy focusing on geo-targeting. It was great to see that their success is reflected through superb client testimonials. Well done for your great work and achievements.

BEST LOW BUDGET CAMPAIGN (SEO)

FINALISTS Brand Active & Drillo.pl Aqueous Digital & ScratchSleeves

Vertify & Intersport

Digimetri & Lansinoh

Site migrations are a fact of life -- sooner or later, most websites do eventually go through this process. Whether big or small, migrations tend to give SEOs plenty of work to ensure it’s not just users that are properly transferred over to a new site, but ranking signals as well.

EACTIVE #wiemyjak & PhoneFix

With Intersport Romania, one of the main large retailers in the sportswear niche, the migration to a new platform was supposed to bring it inline with new technologies and a better user experience.

Fibre Marketing & Tanks for Everything

Unfortunately, the process didn’t take SEO into account from the beginning, which, coupled with a complete change of URL structure for the site, led to a massive drop in rankings, traffic and non-branded revenue.

GA Agency & Calzedonia Group

With thousands of pages to redirect, limited budget and very little available data, we’ve decided to forgo doing everything manually and instead bring one of Google’s very own tools into the mix: the BERT machine learning model for language processing!

Grupa TENSE Polska & cukierniasowa.pl SEMTR & Beymen Vaped & Honcho Vertify & Intersport

JUDGES’ COMMENTS Our panel of judges really enjoyed this entry, it was a very well executed technical campaign which was displayed well in their entry. It was impressive to see a very good usage of ML to remedy a classic SEO challenge, demonstrating good creativity definitely contributed to achieving the stated objectives and results. A deserving win, congratulations.

BEST LOW BUDGET CAMPAIGN (PPC)

FINALISTS Chain Reaction & Dubai Aquarium & Underwater Zoo Chain Reaction & Mlabbas Intren & Alinda Megaphone Marketing Traffic Builders & Wereldhave Traffic Today & Top1Toys Unity Online & LDN Finance WebDigital & DualStore WebDigital & E-acumulatori WebDigital & Semplus

Chain Reaction & Mlabbas The onset of Covid-19 and the subsequent shut down of brick & mortar operations led to an accelerated shift for many businesses towards online operations. Emaar’s Dubai Aquarium and Underwater Zoo was no exception, but unlike some businesses that could mitigate the lack of store footfall by upweighting ecommerce activity, a business like Dubai Aquarium and Underwater Zoo does not have that luxury. Despite the fact that lost ground would need to be covered in record time to avoid a YoY revenue disaster, only $2,700 in media funds were released. Chain Reaction’s only bet to address the challenge at hand was by doing things differently – and that came in the form of a unique search & optimization bidding strategy. The new-to- Dubai Aquarium and Underwater Zoo bidding strategy paid immediate dividends in the form of a 234% increase in transactions. A win for Dubai Aquarium and Underwater Zoo would go a long way in convincing the powers that be at the company that there is still a market for people wanting to see exciting underwater creatures in beautiful & naturally simulated environments.

JUDGES’ COMMENTS All of the judges scoring this entry appreciated how the entrant provided workshops for their client, as this helped them understand and improve their strategy. This shared knowledge was highly valued amongst the judging panel, as education is key to development, and working together encourages synergy. This winning entrant also has a great structure for ad marketing that went above and beyond to activate users throughout their campaign. Well done to this winner for their collaborative work strategy and for delivering great results through their well-formed and planned process.

BEST INTEGRATED CAMPAIGN

CATEGORY SPONSOR

iProspect Denmark & GF Forsikring This Search-campaign demonstrates the value of utilizing innovative technology to create a competitive advantage for GF Forsikring by combining SEO and SEM in one platform for analysis, insights, and automation.

FINALISTS Anicca Digital & NHS Leicester City CCG Happy Idiots & Shimano iProspect Denmark & GF Forsikring Megantic & OCAM Nebo & Kwalu Pipar\Engine & Olís

By using our new search solution to break down silos and facilitate the opportunity for growth in a highly competitive insurance industry, we have surpassed the objective-targets for GF Forsikring, generating more than 31,7% more conversions and 31% more combined search traffic through our integrated approach with SEO and SEM. By integrating SEO and SEM into one platform and letting technology help us understand data assets, we can deliver higher business-impact through combined Search, and if we succeed in taking home an award for this campaign/program, it will accelerate the development and growth of the system, possibly setting a new standard in Search. For our client GF Forsikring, we have succeeded in making them more competitive in a crowded market on search engines and we will continue the great collaboration to achieve more search share for them! Next steps are to develop more features and optimise core-mechanics further and to integrate the system into our processes and ways-of-working with search performance in iProspect.

Stand Out Digital Stickyeyes & Hermes Traffic Builders & Mediq Traffic Builders & Wereldhave

JUDGES’ COMMENTS This winning entry impressed our judging panel with very clear objectives at the outset and a good introduction to the market. They provided a good showcase of the OneSearch platform and showcased the positive influence it’s had on performance in both Paid & Organic Search A great entry with some great results.

MOST INNOVATIVE CAMPAIGN

FINALISTS Burstit Digital & Randstad Sweden Fingerspitz & Bruynzeel Keukens Incubeta & Laithwaite’s Wine iProspect Denmark & GF Forsikring Megantic & Highgrove Bathrooms Peak Ace & Pool Chlor Shop s360 & Swappie

Vertify & Intersport Site migrations are a fact of life -- sooner or later, most websites do eventually go through this process. Whether big or small, migrations tend to give SEOs plenty of work to ensure it’s not just users that are properly transferred over to a new site, but ranking signals as well. With Intersport Romania, one of the main large retailers in the sportswear niche, the migration to a new platform was supposed to bring it inline with new technologies and a better user experience. Unfortunately, the process didn’t take SEO into account from the beginning, which, coupled with a complete change of URL structure for the site, led to a massive drop in rankings, traffic and non-branded revenue. With thousands of pages to redirect, limited budget and very little available data, we’ve decided to forgo doing everything manually and instead bring one of Google’s very own tools into the mix: the BERT machine learning model for language processing!

Semetrical & LexisNexis Team5pm & GAMMA Vertify & Intersport

JUDGES’ COMMENTS With a really low budget, this campaign displayed creative and innovative thinking to what was a disastrous situation with a site-migration gone wrong. They demonstrated a great way of working with a tiny budget! Their entry was well documented and had a great level of detail to showcase their work. We believe they have an interesting use of NLP and also were impressed that they managed to reverse a loss in rankings. It is clear to see that this agency are creative and innovative thinkers.

BEST GLOBAL PPC CAMPAIGN

FINALISTS Burstit Digital & Randstad Sweden DemandMore & Harvey Jones Hide & Seek & Combitools iProspect Denmark & Elgiganten Logical Position & Boutique Rugs Merkle & Schneider Electric Merkle NL & HEMA Peak Ace & Pool Chlor Shop

iProspect Denmark & Elgiganten By utilizing our opportunities to customize our approach towards data, Elgiganten succeeded in increasing revenue growth with 223% on paid search. By designing a clear strategy with a strong focus on generating performance, Elgiganten implemented a proprietary campaign automation platform that could create an advanced campaign structure and very unique and specific ad copies. The approach was all based on inventory data across thousands of product names and categories. This case shows how technology like a good, optimized product feed and a great inventory management tool can be a core driver in generating revenue on keywordsbased search ads for ecommerce businesses. Ecommerce businesses are sometimes neglecting the opportunity to increase growth through a keyword-based ad strategy founded in product inventory management. Our goal with this case is to show the world the capabilities of using keyword-based ads in generating ecommerce performance.

Peak Ace & TIMOCOM Pipar\Engine & Lanullva

JUDGES’ COMMENTS This entry was a standout and very deserving to win in this category, they showed great results from an interesting and technical campaign. There was a great use of data to drive effective targeting, an overall great performance, and creative use of inventory management. Well done to all involved with this campaign!

BEST GLOBAL SEO CAMPAIGN

FINALISTS Chain Reaction & ADCB Megantic & OCAM Megantic & The Block Shop Peak Ace & Zava Re:signal & ASICS Re:signal & WorldRemit s360 & BAUHAUS s360 & Swappie Semetrical & LexisNexis

SILVER AWARD

Megantic & Highgrove Bathrooms

JUDGES’ COMMENTS The winner in this category stood out for their creativity. They produced a very solid campaign that was well-executed and achieved spectacular results. The judges were all impressed with how they created an advice content app for their clients and added multiple language options, we recognised that this is not common and deserves to be commended. Overall, the entry boasted strategy and innovation whilst the results were clearly shown through Google Analytics. Superb work!

BEST USE OF CONTENT MARKETING

FINALISTS Curated Digital & Specsavers UK Good Brothers & broadband choices Impression & AskTraders Peak Ace & Zava Sky Alphabet & Gordon Neal SSDM & EmPower HR Team5pm & GAMMA Tidal Digital & Chaps & Co

Victorious & CocuSocial Victorious & Cunningham Legal

JUDGES’ COMMENTS The whole judging panel thought the winner for this category did a very nice job. It was great to see that they didn’t only just meet their targets, but they overdelivered. We were all impressed to see such fantastic results achieved.

BEST USE OF PR IN A SEARCH CAMPAIGN

FINALISTS Good Brothers & broadband choices

Good Brothers & broadband choices

Impression & Marmalade

What’s your favourite scary movie?

Peak Ace & Zava

The Science of Scare Project from Cardiff based micro agency Good Brothers for UK broadband comparison service broadbandchoices set out to crown the scariest movie of all time just in time for Halloween 2020.

Rise at Seven & Raisin Seeker Digital & Crisp Seeker Digital & The Independent Pharmacy

Launched in October 2020, the Digital PR campaign generated over 1,000 backlinks from more than 600 domains, after using heart rate monitors to measure which films were scientifically the scariest. A viral hit, the campaign caused discussion and debate across social media and news outlets across the world, featuring in IGN, VICE, IFLScience, AV Club, GQ, Vanity Fair, NME, Nerdist, Total Film, NBC, Forbes, Buzzfeed, Yahoo, Bloody Disgusting, Digg, Cnet, Paste Magazine, Esquire, Ladbible and Wikipedia - plus hundreds more.

JUDGES’ COMMENTS We as judges thought this winning entrant had a really innovative way of delivering content marketing. They had a concise, focused and clear target. The idea was really unique that outperformed the highest of expectations. The results were fantastic given the campaign’s limitations of a seasonal timeframe and low budget. Very well done for delivering a clever and creative campaign!

BEST USE OF SOCIAL MEDIA IN A SEARCH CAMPAIGN

CATEGORY SPONSOR

FINALISTS Anicca Digital & NHS Leicester City CCG

Team5pm’s strategy was straightforward; conduct data-driven research to know exactly which videos had to be produced. These videos would then give the right answers people were looking for. This resulted into a series of how-to videos that helped the customer every step of the way. Team5pm proved that the combination of datadriven research, YouTube and video SEO, content production and smart distribution is the golden formula to dominate the search results in YouTube and Google. Winning this award would therefore confirm the thing that we so firmly believe in; the enormous power YouTube can have for your brand.

Sky Alphabet & Gordon Neal Team5pm & GAMMA Traffic Builders & Woonboulevard Poortvliet XXL

JUDGES’ COMMENTS The winner in this category showed us some great results, the use of video in this entry also brought the entry to life and really made it a clear winner. We loved the usage of Google discovery in the campaign, the awareness of optimisation preferences and engagement of owned channels all resulted in some great work and excellent results, well done.

ON YOUR MARKERS. GET SET. GLOBAL. Say hello to the fastest-thinking, furthest-reaching community on social media. It only takes a minute... interest@bankofcreativity.co.uk @OneMinuteBriefs

BEST USE OF DATA

FINALISTS Burstit Digital & Randstad Sweden Fingerspitz & Bruynzeel Keukens five elements digital & Imobiliare.ro iProspect Denmark & Elgiganten Megantic & Highgrove Bathrooms Merkle NL & HEMA

Team5pm & GAMMA Team5pm is a full-service YouTube marketing agency, providing data-driven consultancy to the smart brands of tomorrow. GAMMA, the biggest DIY store in the Netherlands, was looking for new ways to claim relevant domains within the home DIY market on YouTube and thereby making home DIY projects more accessible and fun, for everyone. GAMMA teamed up with Team5pm to develop a YouTube strategy with a series of how-to videos that would answer the most-searched questions regarding home DIY projects in the Netherlands. Team5pm’s strategy was straightforward; conduct data-driven research to know exactly which videos had to be produced. These videos would then give the right answers people were looking for. This resulted into a series of how-to videos that helped the customer every step of the way. Team5pm proved that the combination of datadriven research, YouTube and video SEO, content production and smart distribution is the golden formula to dominate the search results in YouTube and Google. Winning this award would therefore confirm the thing that we so firmly believe in; the enormous power YouTube can have for your brand.

Peak Ace & Pool Chlor Shop s360 & BAUHAUS Semetrical & LexisNexis Team5pm & GAMMA

JUDGES’ COMMENTS We understood how hard it can be to use YouTube to its maximum potential, therefore we were really impressed with how this agency delivered results. The entry displayed great levels of detail, it was really clear and precise and overall a very strong campaign.

BEST SOFTWARE INNOVATION

FINALISTS Adchieve JetOctopus Link Affinity MarketMuse MediaVision rankingCoach FREE & marketingRadar

Squared.io Squared.io is a category-defining product as the first fully automated audit and optimization platform for Google Ads anywhere in the world. We continue to push the boundaries of technology in advertising to a more automated and more intelligent future, providing advertisers with innovative ways of managing both their time and budgets more effectively. We are thrilled to have been recognized at the Global Search Awards and look forward to continued success in the industry.

Squared.io TrueClicks Yext

SILVER AWARD Conductor

JUDGES’ COMMENTS This winning entry was praised highly by the judges for being able to automate so many elements. With a really friendly and intuitive user interface and great visuals, we have no doubt that the user experience is enhanced. The tool looks like it would save teams a lot of time, which often means saving money. Well done and congratulations!

BEST GLOBAL PPC MANAGEMENT SOFTWARE SUITE

FINALISTS Adchieve Kenshoo Optmyzr PPC Management Suite Squared.io TrueClicks

Optmyzr PPC Management Suite Optmyzr is a comprehensive, turnkey PPC management platform purpose-built for PPC marketers with moderate to deep paid search expertise. The Optmyzr PPC Management Suite gives PPC pros extraordinary control of paid search initiatives, and the ability to maximize automations inherent in search platforms themselves. Dozens of interconnected tools within Optmyzr provide insights fueled by machine learning. One-click optimizations for bids, budgets, keywords, and more quickly automate cumbersome PPC tasks, from audits to execution to reporting. Among numerous additions to the Optmyzr suite in 2020, Optmyzr introduced Account Blueprints to dramatically improve PPC workflow, a COVID-19 tracker to empower PPC pros to quickly respond to dynamics due to the global pandemic, and Auction Insights to provide powerful visualizations comparing performance against other advertisers in keyword auctions. Optmyzr also includes powerful features to control inventory-driven campaigns based on essential criteria, including product category, price, promotional status, condition, and myriad other attributes. PPC pros can also run paid search campaigns across platforms, including Google, Bing, and Amazon – from a single UI. Essential for today’s PPC pros, Optmyzr empowers users to go beyond the platform automations to blaze new trails in paid search. Marketers can focus on strategy and outcomes versus managing tasks.

JUDGES’ COMMENTS The winner for this category got a big thumbs up from the judging panel for not only investing in the tool but also investing in the community during pandemic. They share knowledge and gather a community around the tool, which give value to the SEM community. Bravo!

BEST GLOBAL SEO SOFTWARE SUITE

FINALISTS Conductor LinkGraph & SearchAtlas Software Suite Semrush: Online Visibility Management seoClarity SEO Platform

Semrush: Online Visibility Management 2020 brought unprecedented challenges for marketers and SEOs. Pandemic-infused disruptions put marketers in a confusing state of limbo. Brands weren’t sure whether to cut marketing spend while nobody could predict the sea change in how people researched, shopped for, and purchased goods and services. Businesses needed one solution to manage costs and foster growth. Semrush empowered SEOs to pivot quickly, understand shifting dynamics, make decisions, and help brands navigate the wildly-shifting dynamics brought on by the pandemic. Semrush helped SEOs and brands in multiple ways: •

Flexibility: Providing near-term financial leeway and relief early in the pandemic.

•

Rapid product evolution: Expanding investment in tools.

•

Growth: Establishing a solid foundation for Semrush’s own strength and long-term viability.

Confronting uncertainty, Semrush became indispensable for marketers with tools and depth that helped them literally move brands from catastrophe to prosperity in uncharted business conditions. In parallel, Semrush rocketed to its next iteration as a newly listed public company, positioning us to invest aggressively in the tools and services our subscribers need. Winning this award will be much more about the smart SEOs and marketers who used great tools to navigate the pandemic than anything else. We honour THEIR successes during a seemingly impossible year.

JUDGES’ COMMENTS All of the judges thought that this campaign was a one stop shop for all search and content marketeers. It helps to exhaust owned and earned inventory before utilising paid search, whilst combining technical and content-led SEO elements. We really liked that they helped businesses in pandemic and the case studies supported the entry whilst making the results clear to see.

BEST GLOBAL SEARCH SOFTWARE TOOL

FINALISTS Inlinks Optimization iQuanti LinkGraph Semrush: Online Visibility Management seoClarity Squared.io Swydo

Inlinks Optimization Inlinks has rebuilt SEO Tool design from the ground up, by being Entity driven. To do this, Inlinks had to first build one of the world’s largest knowledge graphs outside Google. The company was the inspiration of French SEO, Fred Laurent and English SEO Veteran, Dixon Jones. With limited seed funding, Inlinks launched a live version of its tool in the autumn of 2019. With steady growth and a solid reception from SEOs around the world, winning this award with some of the great tools in the industry will undoubtedly help cement Inlinks as one of the major players in the SEO technology space. Inlinks has been releasing new features and ideas since launch. The team at Inlinks would be thrilled to win at the Global Search Awards.

TrafficGuard’s PPC Protection TrueClicks Yext

JUDGES’ COMMENTS We thought the winning entrant for this category showcased an innovative new tool on the market. We were impressed with its features and are really looking forward to seeing it’s continued development in the future. Well done for all your hard work.

BEST GLOBAL IN-HOUSE TEAM

FINALISTS Compare the Market Organic Performance Team DiscoverCars.com Growth Team heycar SEO Team Semrush Paid Search Team

heycar SEO Team A small but tight-knit and very hard-working team who have driven strong organic growth throughout a difficult period. 2020 was a year of introducing ambitious new projects, navigating difficult circumstances and ensuring everything stayed on track. Winning an award would be testament to the hard work put in by the team and show that putting the right effort into the right places can take you a really long way. Consistently exceeding our KPIs and forecasts and also focusing heavily on the collaborative human element in the company has shown that not only as a team but as a business we can really achieve what we’ve all set out towards: becoming one of the biggest players in one of Germany’s most well-known and competitive industries.

JUDGES’ COMMENTS This winner showed some very impressive results for such a small team. They did a great job putting together such a solid and detailed entry that showcased a well-developed SEO strategy, that reached exceptional results. Not only this, but we as judges were impressed with how they showed the impact from a lead’s perspective and not just towards SEO KPIs. This team had specific objectives and it was clear to see that they have been achieved.

BEST GLOBAL START-UP AGENCY (LESS THAN 2 YEARS OLD)

FINALISTS LinkGraph Pufferr Tidal Digital

SILVER AWARD Home of Performance

Tidal Digital Tidal Digital have been in operation since July 2019. Armed with nothing more than an empty bank account, a small handful of UK based clients and a dream, the three founders set to work banging their digital hammers against their digital chisels, carving out the foundations for what would turn out to be a much larger digital colosseum than they could have imagined. Fast forward 18 months, Tidal Digital have signed contracts with Rolls-Royce, partnered with the Sheik of Dubai’s billion-dollar initiative, Dubai CommerCity, taken four industry awards across two ceremonies, employ twelve staff across two countries and have clients in five out of the seven continents globally. Persevering throughout the pandemic, Tidal have turned negatives into positives. Learning tough lessons early on in client retention and adapting processes to counter the deficit and turn retention figures on their head. Rewards attained through our work are evident in the returning figures from our campaigns. External recognition through industry related awards is the cream on our cake and that is what drives us to keep innovating, gifting us the knowledge that we’re doing things right. Winning an award at the Global Search Awards would be testament to the outstanding results we’ve achieved so far and push us to continue our quest to the top of the mountain.

JUDGES’ COMMENTS The winner for this category really stood out for their impressive growth. Their entry showed how the company reached some exceptional results from their in-depth expertise in the field. This company is well deserving of this win, and we really wish for them to keep growing and to reach new heights and keep up the fantastic work!

BEST GLOBAL SMALL PPC AGENCY

FINALISTS Adcore Australia Burstit Digital DemandMore Docklin Digital Hide & Seek Hive Digital Honcho Launch Online Marketiu Agency WebDigital

Hide and Seek Hide and Seek is an agency from the Netherlands that was founded in 2014. Our team consists of 14 people and we have offices in Amsterdam and Eindhoven. We mainly focus on online advertising and tracking. We are knowledgeable, personal, strategic and different. These core values are reflected in this case. Our knowledge is recognized by, for example, Google. As an agency, we have many clients in the event and cultural industry and are well represented in this niche. These customers have been heavily affected by the pandemic and we have done our best to get them through this, which we show an example of. Our work, both in terms of strategy and knowledge, can be read in the various cases that we have submitted, to which we refer briefly in this case. Finally, we show that we do not focus purely on Search like many other agencies, that we are committed to NGOs and that we also plant trees, which is also part of our branding. It would mean a lot to us if we won the award for Best Global Small PPC Agency and be recognized for our work in this way.

JUDGES’ COMMENTS The winner in the Best Global Small PPC Agency category showcased great examples of client cases and was clear on how the company are focusing on growing the business. The challenges they faced and how they overcome these were very impressive and we can’t wait to see how this agency develops in the coming years. Congratulations!

BEST GLOBAL LARGE PPC AGENCY

CATEGORY SPONSOR

FINALISTS Bluebird Media Crafted Elevate Digital Impression

This Global Search Award for be an honour treasured, earned and shared by every one of our Peak Acers. It’s the people that make Peak Ace great. We live by the philosophy that fostering a culture of mutual respect and inclusion makes for the best work for our clients. In 2020, we have shown how investing in your employees garners incredible results, companywide – for brand recognition, client acquisitions and growth.   Anyone can start an agency with the goal to turn a profit. But we believe that making sure your employees are the fabric of your company culture, empowered to drive the business forward and, most importantly, passionate about the work they do – that’s how you build a successful and sustainable agency.

Logical Position Peak Ace AG Semetrical Synergize Traffic Builders Unity Online

JUDGES’ COMMENTS During the judging process it was particularly acknowledged that this winning agency undoubtedly puts their people at the heart of everything they do, and this was exemplified brilliantly and honestly. We could really see and feel that they put a lot of energy into their entry. This made it hard not to miss them, it was clear they really wanted to showcase their agency and their work. Along with great supporting literature, they embedded nice case studies with graphs and charts into the main body of their entry, which really brought it to life. Their level of care was truly fantastic.

EMPOWERING YOU AS AN INDEPENDENT BUSINESS. Tribe Global is a growing network of ambitious, award-winning, independent communications agencies and smart business partners. You’ll find us in more than 70 cities across Europe, the America’s, the Middle East and Asia. We stand strongly with independent agencies to deliver value and provide them with competitive advantage. We are delighted to be a sponsor of these awards, which recognise and celebrate only the very best campaigns, teams and companies in the digital sector. A huge congratulations from the Tribe to all of this year’s finalists!

Contact Ian Wright to find out how we will empower your business. i.wright@tribeglobal.net

www.tribeglobal.net

BEST GLOBAL SMALL SEO AGENCY

FINALISTS Clever Touch Marketing FARFETCH Platform Solutions SEO five elements digital Honcho JBH Manaferra NOVOS Pixel Nordic AB Re:signal

Clever Touch Marketing Clever Touch Marketing is a results driven, all-round SEO agency which is putting Egypt front and center of the SEO spotlight with quality service to rival any Western digital agency. We’re proud to have built a comprehensive team of experienced professionals in under three years that allows us to specialize in a wide range of services. We strive to provide outstanding customer service and deliver time and time again, ensuring we have built and retained a long list of satisfied clients worldwide. Although SEO is a male-dominated industry, we at Clever Touch like to go against the grain: our accomplished management team is exclusively female as well as the majority of our staff. Our company has had an average 40 percent YoY growth and is a prominent name within the global niche affiliate space. It would be an honour to win the Global Search Awards Best Small SEO Agency of 2021. To be recognized amongst our peers for the work we have produced and secure our place as a leading service provider not only in North Africa, but the world.

JUDGES’ COMMENTS The working environment of this agency is impressive, and we could tell this has an extremely positive impact on the employees. The entry itself was nice and clear making it an absolute pleasure to read and easy to judge. They are hugely deserving of this award.

BEST GLOBAL LARGE SEO AGENCY

FINALISTS Impression Megantic Merkle SEO Peak Ace AG Semetrical SEO Sherpa StudioHawk Unity Online Victorious

SILVER AWARD

StudioHawk At StudioHawk, we know SEO is important to successful business, big and small. The difference between good SEO and great SEO is the difference between a business surviving and thriving. We don’t dabble - SEO is our passion, it’s all we do. We’re Australia’s largest SEO agency with 36 SEO specialists (and a dog named Basil) and growing across Melbourne and London. We’re transparent, honest, and put integrity at the heart of everything we do. We work with our clients, bringing them along every step of the process, with education (through our Hawk Academy) and passion for the results we achieve. It’s clear in our results: despite the downturn of COVID-19, we’re up 70%, ending 2020 with $5.5 million in projected revenue, and we’re projecting another 40% growth over the next year. With an average 300% ROI for clients, it speaks to the power of SEO and what happens when you live and breathe it, like we do. This award would affirm our team’s hard work, dedication and passion for SEO is paying off. We know our clients love our work, but the external recognition of this award would mean that beyond our walls, people know that StudioHawk means SEO.

The SEO Works

JUDGES’ COMMENTS We really enjoyed reading and reviewing this entry! It had great evidence, the recent work examples were extremely impressive, and the client testimonials were lovely to see. A truly inspiring story and a very worthy winner.

BEST GLOBAL SMALL INTEGRATED SEARCH AGENCY

FINALISTS Aqueous Digital SEOgroup Interactive SA

Aqueous Digital Aqueous Digital is a family-run Digital Marketing Agency based in Cheshire, UK. We specialise in organic and paid internet search, website content strategy and reputation management. Founded in 2011, we set out with a clear vision to provide a different type of digital marketing service: a service based entirely on honesty, trust, loyalty, and collaboration (TLC), but this does not just apply to our customers, we carry this through to how we treat our employees too. Staff happiness and personal development have been at the forefront of our growth, especially during the pandemic. We have invested heavily in our training, mental and physical wellbeing, and staff benefits. Many businesses struggled during covid-19 lockdown, but we used it as an opportunity to work with people and adapt their digital marketing plans, playing our part in helping them to survive the most difficult trading conditions. We hit our financial targets to take us over a £1million turnover business and now have new targets to take us to £3million by 2023. Winning this award would mean the world to us. It would ultimately provide high-profile industry recognition for all the hard work our amazing team have put into building the business. We have developed a new campaign, refined our brand and have ambitious plan to take us to the next level. We are treading our own path to get there, because at Aqueous Digital, Search Never Sleeps!

JUDGES’ COMMENTS We all felt this entry showed great investment in training and mental health. It was great to get an insight into their plans to expand the business, we particularly liked how they turned the challenge of COVID into something positive and utilized it as an opportunity for growth.

BEST GLOBAL LARGE INTEGRATED SEARCH AGENCY

FINALISTS Core Crafted Grupa TENSE Polska Impression Logical Position Peak Ace AG Rise at Seven Traffic Builders

Peak Ace AG Established in 2007, Peak Ace AG is an integrated performance marketing agency based in Berlin, Germany – a one-stop shop for flexible, data-driven solutions for performance marketing channels, including paid advertising, organic search (SEO), content marketing and marketing technologies (CRO & digital analytics). This Global Search Award for be an honour treasured, earned and shared by every one of our Peak Acers. It’s the people that make Peak Ace great. We live by the philosophy that fostering a culture of mutual respect and inclusion makes for the best work for our clients. In 2020, we have shown how investing in your employees garners incredible results, companywide – for brand recognition, client acquisitions and growth.   Anyone can start an agency with the goal to turn a profit. But we believe that making sure your employees are the fabric of your company culture, empowered to drive the business forward and, most importantly, passionate about the work they do – that’s how you build a successful and sustainable agency.

JUDGES’ COMMENTS This winner had a narrative that flowed through the brief, incorporated data and images to support their story, and they focused on their vision of their agency as not just as a place to work but as a place for people to be happy. We were particularly impressed with their focus on the company culture and employee well-being. In addition, their work examples were also excellent. We would like to congratulate them for adapting effectively during this challenging year. Overall a great overview and insight into the company ethos, values and strategy with a nice agile team structure.