10 THINGS YOUR COMPETITORS CAN TEACH YOU ABOUT DESIGN TRENDS doodleblue innovations private limited
Introduction:
Web design is one of the most important aspects of online presence. This doesn’t necessarily mean you need to pay an exorbitant amount of money for top-tier designers, but rather that you need to find a style of web design that works for your business. You may already know about competitive analysis and it’s all about taking a look at your competitors’ websites, how they’ve structured them, and how business converts.
HOMEPAGE Homepage gives an overview of what the site is all about. A carefully designed homepage also appeals and attracts the right audience. It has the right elements in place such as graphics, texts, and the proper messaging that compels visitors to check the rest of the website and/or to return again.Â
COLOUR COORDINATION THE LOGO AND WEBSITE DESIGN NEED TO HAVE A PROPERLY IMPLEMENTED COLOUR SCHEME. CHECKING OUT YOUR COMPETITOR’S WEBSITE MAY GIVE YOU AN INSIGHT INTO THE TRENDING COLOURS WHICH ARE APPROPRIATE FOR YOUR BUSINESS VENTURE.
LAYOUT A BADLY DESIGNED WEBSITE WILL ULTIMATELY NOT APPEAL THE HUMAN EYE, AND ALSO IT’S A MAJOR CONCERN TO SEARCH ENGINES. A WELL DESIGNED LAYOUT IS NECESSARY FOR CUSTOMER ENGAGEMENT AS IT AFFECTS THEIR ACTIONS AND REACTIONS. WHEN YOU VISIT YOUR COMPETITOR'S’ WEBSITES, TAKE NOTE OF HOW THE LAYOUTS AFFECT YOUR NAVIGATION AND OVERALL EXPERIENCE. A
SOCIAL MEDIA ACCOUNTS BEING UP-TO-DATE WITH WEB DESIGN ALSO INVOLVES HAVING SOCIAL MEDIA BUTTONS CONNECTED TO SPECIFIC ACCOUNTS. WEBSITE THEMES, WHETHER A TEMPLATE OR COMMISSIONED TO A PROFESSIONAL DESIGNER, ALWAYS HAVE SOCIAL MEDIA BUTTONS INCLUDED.
NAVIGATION ELEMENTS
HAVING EXPLICIT NAVIGATION ELEMENTS ALLOW YOUR CUSTOMERS AND CLIENTS TO MOVE FROM ONE PAGE TO ANOTHER WITHOUT ANY DISTURBANCES.Â
GRAPHICS
THE USE OF THE RIGHT KIND OF IMAGE GIVES AN AESTHETIC APPEAL. SMALL BUSINESSES THAT SELL PRODUCTS SHOULD ALWAYS UTILIZE THE BEST GRAPHICS – MAY IT BE FOR A PRODUCT PAGE, BLOG POST, OR A SPECIAL OFFER. PRODUCTS AND SERVICES NEED NOT BE BORING AND ONLY HAVE TEXT WITHOUT CORRESPONDING IMAGERY.
FEATURES MUSIC AND ANIMATION WHICH ARE ON AUTO PLAY MODE ARE QUITE ANNOYING AND CLUTTER THE WEBSITE. WEBSITE FEATURES ARE ESSENTIAL FOR SMALL BUSINESSES SINCE THEY CREATE THE POSITIVE USER EXPERIENCE, IMPROVE YOUR DIGITAL FOOTPRINT, AND BOOST BRAND ENGAGEMENT.
BLOG INTERACTION AND ENGAGEMENT BLOGGING IS AN EASY WAY TO BUILD A RELATIONSHIP WITH YOUR TARGET AUDIENCE AND HENCE IT’S A PREREQUISITE FOR ANY START UP. THE BEAUTY OF COMPETITIVE ANALYSIS IS THAT YOU SEE BOTH SIDES OF THE BUSINESSES SIMILAR TO YOURS.
CONTENT ‘CONTENT IS KING’ THIS QUOTE IS APPLICABLE TO ALL THE WEBSITES. THE APPEAL OF HOMEPAGE ELEMENTS INCLUDES THE PROPERLY WORDED CONTENT THAT WILL COMPEL VISITORS TO NAVIGATE MORE PAGES. TELLING THEM WHERE TO GO, WHAT TO DO NEXT, AND GIVING AN OVERVIEW OF THE BUSINESS ALL RELY ON HOW YOU HAVE CAREFULLY WRITTEN YOUR CONTENT.
MOBILE FRIENDLY SINCE INCREASING NUMBER OF PEOPLE ARE SHIFTING TO DIGITAL MEDIA THROUGH MOBILES, IT'S PARAMOUNT TO DESIGN WEBSITES WHICH ARE WEBSITE FRIENDLY. AND OF COURSE, YOU DON’T WANT TO MISS OUT ON THE ADDITIONAL EXPOSURE TO MOBILE USERS. THE GOAL IS ALWAYS TO GET MORE LEADS AND CONVERT THEM INTO PAYING CUSTOMERS, SO IMPLEMENTING A RESPONSIVE DESIGN IS YOUR FIRST STEP TOWARDS MOBILE-FRIENDLINESS.
Who We Are? doodleblue is a boutique creative technology solutions consulting firm. Our focus is to help entrepreneurs, start-ups & businesses succeed with their technology solutions -develop an e-commerce portal or a quirky mobile application idea or a comprehensive enterprise mobility solution for corporate clients. We strongly focus on the North America & EU regions as this TO TRAVEL IS TO LIVE is a developed market for the services we provide
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