How to Create the Email Marketing Value Loop By Vito La Fata
When you generate leads for your fitness business properly‌you learn something about them. www.fitnessprofessionalonline.com
How to Create the Email Marketing Value Loop By Vito La Fata
You learn that they’re dealing with back pain or they are planning a wedding and need a quick fix or they’re interested in running their first marathon. www.fitnessprofessionalonline.com
How to Create the Email Marketing Value Loop By Vito La Fata
A Lead Magnet is a small chunk of value given in exchange for a prospect’s contact information. A wellperforming Lead Magnet will solve a specific problem with a specific solution for a specific segment of your market. www.fitnessprofessionalonline.com
How to Create the Email Marketing Value Loop By Vito La Fata
Specificity not only helps our fitness marketing convert better but it allows us to learn more about the leads we generate (and what they would buy) than a broad Lead Magnet that makes too many promises. www.fitnessprofessionalonline.com
How to Create the Email Marketing Value Loop By Vito La Fata
Let’s look at an example‌ What do we know about a prospect that opts in to this Lead Magnet? www.fitnessprofessionalonline.com
How to Create the Email Marketing Value Loop By Vito La Fata
Pretty obvious right? We know they’re interested in relieving the frustration that busy women feel about their arms even though they workout. www.fitnessprofessionalonline.com
How to Create the Email Marketing Value Loop By Vito La Fata
ENGAGE. When you know what someone wants‌this fitness business game gets a lot easier. By opting in to your specific Lead Magnet, you know exactly what to offer them. www.fitnessprofessionalonline.com
How to Create the Email Marketing Value Loop By Vito La Fata
Once you have a specialty program all you have to do is set up an email autoresponder series that makes this offer to your prospect. We call it an Engagement Series and the goal is to get the new prospect to buy. www.fitnessprofessionalonline.com
How to Create the Email Marketing Value Loop By Vito La Fata
Depending on the price and complexity of the offer, you might continue this Engagement Series for a few days or a few weeks. In any case, some will buy and some will not. And those that buy may be ready to‌ www.fitnessprofessionalonline.com
How to Create the Email Marketing Value Loop By Vito La Fata
ASCEND. This is the key to creating a Value Loop. Broke fitness marketers make a single offer and call it a day when they get a sale. www.fitnessprofessionalonline.com
How to Create the Email Marketing Value Loop By Vito La Fata
Wealthy fitness marketers maximize profit by making another offer. And another. And another. Creating a stacking revenue model and back end. That allows you too‌ www.fitnessprofessionalonline.com
How to Create the Email Marketing Value Loop By Vito La Fata
ASCEND & ENGAGE. And email marketing is the simplest way to automate this process. www.fitnessprofessionalonline.com
How to Create the Email Marketing Value Loop By Vito La Fata
We call it an Ascension Series and the goal is to sell more to existing customers. By getting your clients to buy more frequently once they are in your doors, you can increase your income without a ton of additional expense. www.fitnessprofessionalonline.com
How to Create the Email Marketing Value Loop By Vito La Fata
The key is to make a relevant upsell offer to those that purchased in the Engagement Series. www.fitnessprofessionalonline.com
How to Create the Email Marketing Value Loop By Vito La Fata
Your job as the business owner is to know this: For every offer you make there is some percentage of buyers that would buy more. www.fitnessprofessionalonline.com
How to Create the Email Marketing Value Loop By Vito La Fata
For every trial membership, some percentage will buy a full regular membership. For every group training member, some percentage will buy private training. www.fitnessprofessionalonline.com
How to Create the Email Marketing Value Loop By Vito La Fata
For every member, some percentage will take a nutrition consult to go over diet in more detail and then also buy supplements. www.fitnessprofessionalonline.com
How to Create the Email Marketing Value Loop By Vito La Fata
Put the pieces together to create a Value Loop and build a strong back end to your business and you will make more money in your business. www.fitnessprofessionalonline.com
How to Create the Email Marketing Value Loop By Vito La Fata
So, what do you do when customers and prospects say “NO� to a Engagement or Ascension email series? You change the conversation. www.fitnessprofessionalonline.com
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