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The Most Inexpensive Way To Acquire New Clients
By Lisa Lorraine Taylor
There are various ways to get clients, but being the fitness industry (and often on a limited budget), we're going to look at some of the most inexpensive way to acquire new clients as well as too retain your current clients and perhaps get back some of your former clients.
The easiest way of course to acquire new clients is asking for REFERRALS from your current clients as well as your former clients but, if you're starting out new or in a new area you're gonna have to look a little bit deeper. Often Fitness Professionals are reluctant to ask for referrals, or even testimonials as it seems a little pushy, where we often think our clients should absolutely LOVE to refer us to their family, friends and co-workers!
Advertising Advertising is a great way but we have to throw away the old magazines, Readers, flyers and other things that we use to do (old school).
Facebook and other Social Medias are a great way to market your business such as Twitter, Pinterest, Instagram, Tumblr and Youtube.
Blogging Blogging is also a great way of acquiring clients are getting your story out there. Everyone loves testimonials especially your own testimonial of what you've gone through your transformation story and what you can do for them.
Now this takes us to another area on client acquisition how to get back former clients that you have trained in the past. Former clients for whatever reason are no longer training with you via financial issues they moved out of town out of state or for whatever reason but it's no excuse not to try to get them back.
You can train them online, via Google hot spots, or if you aren't in an area that is no longer the gym you can train them outside if it was about the gym membership.
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